University of Wisconsin-Madison Complete Campus Coverage Since 1892 Advertising Media Kit 2013/2014

608.262.8000 ext. 201 821 University Ave. 2142 Vilas Hall, Madison, WI 53708 [email protected] Our Mission As the nation’s sixth oldest college daily newspaper, The Daily Cardinal has a time tested commitment to stimulate the campus community with engaging journalism. Our media outlets serve as an excellent platform for strategically reaching our valued demographic. We have developed Cardinal Creative as the driving force behind effectively reaching the UW campus, because after all, we are the audience. Raised on the foundations of originality, wit, and passion, Cardinal Creative designs marketing campaigns that work for you, from the research all the way to the actual media placement in our well-established outlets. We are your one-stop-shop for reaching and captivating your target audience.

Daily Cardinal Media Kit: Mission Statement / Page 2 About The Daily Cardinal, the only daily student newspaper of the University of Wisconsin-Madison, was named after the school color and has been a campus mainstay since 1892.

For more than 120 years, the Cardinal has shaped campus culture by fostering relationships between students, the university and the Madison community.

Each morning, our paper reaches students as they stop by a local coffee shop, walk into a lecture or meet friends at the library or union.

With a permanence in our relationship with the campus community and beyond, The Daily Cardinal is here to stay. Our readers have brand loyalty. Because of this, we have been around for 120 years. Build your business with the Daily Cardinal and our readers. We value relationships and want to grow with you over the years. With innovative commmunications from Cardinal Creative, you can tap the vast potential of the disposable income of your target market, to KYP]L[YHMÄJ[V`V\YI\ZPULZZ

Cardinal Basics

The Daily Cardinal is the only Monday through Friday newspaper in Madison.

The Daily Cardinal is a daily newspaper that publishes 10,000 issues Monday through Friday while class is in session.

The Daily Cardinal, founded in 1892, is the nations’s sixth oldest college daily newspaper, behind Harvard, Yale, Princeton, Cornell and Michigan.

The Daily Cardinal has won 230 awards and our alumni have won 18 Pulitzer Prizes, a true testament to our journalistic integrity.

The Daily Cardinal does not use AP wire copy because we have a MHU[HZ[PJYLWVY[PUNZ[HMM[OH[JHUYLWVY[[OLUL^ZÄYZ[OHUK

The Daily Cardinal publishes and mails a new student mail-home issue to all incoming freshmen and transfer students.

Daily Cardinal Media Kit: About The Cardinal / Page 3 Why advertise with the ?

Size Advantage Column Inches Our tabloid size means your ad has bigger impact! In comparison, US vs Them our column inch is bigger than our competitors meaning that your dollar goes farther! BIGGER VALUE = cost effective + bigger impact Also, our size makes it easier for students to read making your ad visible to more students and faculty.

Reputation The Daily Cardinal is the ONLY 5 DAY NEWSPAPER at UW-Madison and you get 50% off duplicate ads on Fridays if you place the same ad during the week!

6\YH^HYKZYLÅLJ[V\YYLW\[H[PVUVUJHTW\ZMVYZ[YVUNYLWVY[PUNHUKQV\YUHSPZ[PJPU[LNYP[`;OPZ means that both faculty and students read our newspaper and we DIRECTLY REACH YOUR TARGET MARKET.

Contact Information Advertising Manager Business Manager Editor in Chief Dan Shanahan Jacob Sattler Abby Becker [email protected] [email protected] [email protected] 262-352-1452 6082628000 x 200 6082628000 x 210

Advertising Manager 6MÄJL4HUHNLY Managing Editor Erin Aubrey Emily Rosenbaum Mara Jezoir [email protected] [email protected] [email protected] 630-917-8513 6082628000 x 200 6082628000 x 211 Testimonials

“The Daily Cardinal is an excellent value for our advertising needs. It is a quality student pubication with high student readership. Our ads consistently print the way our designers intend. The staff is responsive, professional and willing to adapt to our needs, including last minute requests.” -Mary Evansen, DOIT Communications

“Good vehicle as most of the students read the paper every day. Get tens of thousands of students we are trying to get in here. So it’s perfect for us.” -State Street Brats

“Doing business with them was pleasant and proactive. We had a choice in choosing who to advertise with. I initially contacted both the Cardinal and it’s competitor. I heard back from the Cardinal within the day.” -Jaqueline O’Reilly, PAVE Media Advocate

“As a student run start-up, working with the Daily Cardinal, the process has not only been pleasurable but very rewarding. A knowledgable sales team coupled with direct access to the student body can guarantee one thing: increased sales and brand recognition.” -Jacob Jacquete, creator of wonsnow.com Special Issues Fall Semester 2013

Welcome Back: Tuesday, September 3 Bar Guide: Tuesday, September 17 Halloween: Thursday, October 31 Housing Guide: Thursday, November 7 Thanksgiving: Monday, November 25 Tech Guide: Monday, November 2 Fall Farewell: Monday, December 9

Daily Cardinal Media Kit: Special Issues / Page 6 Daily Rates Open rate - $13.00 per column inch Agency rate - $11.25 per column inch Common Ad Sizes Local rate - $11.00 per column inch 5VUWYVÄ[ - $9.50 per column inch UW rate - $7.75 per column inch Student Org rate - $7.50 per column inch * All rates increase $1 per column inch for special issues

Front Page Banner - $400.00 Front Page Box - $350.00

Bulk Column Inch Agreements 250 column inches - save up to 7% 500 column inches - save up to 12% 1000 column inches - save up to 15% Full Page Half Page 2000 column inches - save up to 20% 5 col x 16 in 5 col x 8 in *ask your ad rep for details

Pre-Printed Inserts 1-12 pages - $70.00 per thousand 13-24 pages - $75.00 per thousand 25+ pages - $80.00 per thousand

Discounts prepay - 5% off per ad frequency discounts 3x in one week - 10% off per ad 5x in one week - 20% off per ad 1/4 Page 1/6 Page 3 col x 7 in 3 col x 5 in Color Ads $100ÅH[YH[L $75 for spot color

Extras 1 Column Inch Guaranteed placement* + 15% per ad  -PYZ[JVTLÄYZ[ZLY]L5V[H]HSPHISLVUHSSWHNLZ (Actual Size) “Rush” advertisement design* + 10% per ad 1 5/6” x 1”  (SSYLX\LZ[ZWSHJLKHM[LYI\ZPULZZKH`ZHYL¸Y\ZO¹ (11p0 x 6p0)

Column Inch Sizes 1 column = 1.833 inches 2 columns = 3.833 inches 1/8 Page 3 columns = 5.833 inches 2 col x 5 in Publishing Calendar 2013-2014

SeptemberSeptember 20122013 OctoberOctober 20122013 NovemberNovember 20122013

Mon Tu We Th Fr Sa Su Mon Tu We Th Fr Sa Su Mon Tu We Th Fr Sa Su 1 31 1 2 3 4 5 6 1 2 34 2 3 4 5 6 7 8 7 8 9 10 11 12 13 4 5 6 7 8 9 1011 9 10 11 12 13 14 15 14 15 16 17 18 19 20 11 12 13 14 15 16 1817 16 17 18 19 20 21 22 21 22 23 24 25 26 27 18 19 20 21 22 23 2524 23 24 25 26 27 28 29 28 29 30 31 25 26 27 28 29 30

December 2013 January 2014 February 2014

Mon Tu We Th Fr Sa Su Mon Tu We Th Fr Sa Su Mon Tu We Th Fr Sa Su 1 30 31 1 2 3 4 5 1 2 2 3 4 5 6 7 8 6 7 8 9 10 11 12 3 4 5 6 7 8 9 9 10 11 12 13 14 15 13 14 15 16 17 18 19 10 11 12 13 14 15 16 16 17 18 19 20 21 22 20 21 22 23 24 25 26 17 18 19 20 21 22 23 23 24 25 26 27 28 29 27 28 29 30 31 24 25 26 27 28

March 2014 April 2014 May 2014

Mon Tu We Th Fr Sa Su Mon Tu We Th Fr Sa Su Mon Tu We Th Fr Sa Su 1 2 31 1 2 3 4 5 6 1 2 3 4 3 4 5 6 7 8 9 7 8 9 10 11 12 13 5 6 7 8 9 10 11 10 11 12 13 14 15 16 14 15 16 17 18 19 20 12 13 14 15 16 17 18 17 18 19 20 21 22 23 21 22 23 24 25 26 27 19 20 21 22 23 24 25 24 25 26 27 28 29 30 28 29 30 26 27 28 29 30 31

University of Wisconsin-Madison’s only 5 day student newspaper! Online Ads ;OL+HPS`*HYKPUHSH]LYHNLZWHNL]PL^ZHTVU[O 4\JOOPNOLYK\YPUNZJOVVS`LHY^OLUJVU[LU[PZWYVK\JLK

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