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Perancangan Komunikasi Visual Saigon Noodle Restaurant Surabaya

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Perancangan Komunikasi Visual Saigon Noodle Restaurant Surabaya Lampiran 1: Acuan Penggolongan Kelas Restoran xvi Lampiran 1: Acuan Penggolongan Kelas Restoran (sambungan) xvii Lampiran 1: Acuan Penggolongan Kelas Restoran (sambungan) xviii Lampiran 1: Acuan Penggolongan Kelas Restoran (sambungan) xix Lampiran 1: Acuan Penggolongan Kelas Restoran (sambungan) xx Lampiran 1: Acuan Penggolongan Kelas Restoran (sambungan) xxi Lampiran 1: Acuan Penggolongan Kelas Restoran (sambungan) xxii Lampiran 1: Acuan Penggolongan Kelas Restoran (sambungan) xxiii Lampiran 1: Acuan Penggolongan Kelas Restoran (sambungan) xxiv Lampiran 2: Daftar Rumah Makan di Plasa Tunjungan DATA KOMPETITOR DI PLASA TUNJUNGAN No. LT. NAMA TEMPAT JENIS KETERANGAN (RESTO/CAFÉ/BAKERY/ICE CREAM) MAKANAN PLASA TUNJUNGAN 1 01. LG AW Fast Food 02. LG TEXAS Fast Food 03. LG DUNKIN DONUTS PT III-I 04. UG Mc. DONALD Fast Food 05. 4 MON CHERI ICE CREAM 06. PURI GARDEN RESTORAN 07. MIE KEMBANG JEPUN 08. ES TELER 77 09. NEW SINGAPORE STEAMBOAT (S’PORE) KHAS 10. 5 PIZZA HUT (ITALIA) KHAS 11. NEW FAJAR RESTAURANT (CHINESE) KHAS 12. TOP NOODLE HOUSE (CHINESE) KHAS 13. WINDA GRILL STEAK HOUSE 14. DEPOT 3.6.9 15. AYAM GORENG CIANJUR PLASA TUNJUNGAN 2 01. LG KFC Fast Food 02. HOLLAND BAKERY 03. TIRAMISU CAKE SHOP 04. 3 CAFÉ EXCELSO 05. 3 ROTI BUANA GEROBAK 06. 5 RM. KAPAU (PADANG) KHAS PT II-III 07. LINKAFE 08. SATAY HOUSE 09. FAJAR STEAMBOAT RESTAURANT KHAS 10. MARINA INDONESIAN SEAFOOD GRILL 11. RESTORAN SAKURA (SPCL. TEPPAN JPG.) KHAS 12. MIE HOT PLATE TOP NOODLE HOUSE 13. ANNA PASTRIES 14. CITY BEAT CAFÉ MINUMAN 15. HONGKONG NOODLE MIE HOT POT + BBQ PLASA TUNJUNGAN 3 01. LG KFC Fast Food 02. KATSUYA JAPANESE FAST FOOD KHAS 03. ES TELER 77 04. TEK-TEK 05. BASKIN ROBBINS ICE CREAM 2 OUTLET 06. CIMO CIMI Fast Food PT III-I 07. CHER AMI COFFE SHOP PT III-I 08. 5-6 GEROBAK baskin, miss potatoes, dll GEROBAK 09. 1 CAFÉ TOSCANA 10. 2 CAFÉ EXCELSO 11. 4 JASMINE ICE CREAM + PASTRIES 12. 5 JIMBARAN IKAN BAKAR 13. BONNET BAKERY xxv No. LT. NAMA TEMPAT JENIS KETERANGAN (RESTO/CAFÉ/BAKERY/ICE CREAM) MAKANAN 14. POPEYES CHICKEN + SEAFOOD Fast Food 15. SELERA SUROBOYO PUJASERA 16. DUNDEE FRIED CHICKEN Fast Food 17. Quickly tea MINUMAN 18. 5 TEXAS CHICKEN Fast Food 19. YEUNG’S LOTUS EXPRESS (CHINESE) KHAS 20. AYAM GORENG MAMA 21. MIE KWETIAW + MIE HOT PLATE 22. KELLY’S CAJUN GRILL (CHINESE) KHAS 23. IWAKE (INDONESIA) KHAS 24. DONER KEBAB 25. LAI KIE (YANG TAU FU SINGAPORE) KHAS 26. MIE BAKOM (INDONESIA) KHAS 27. AW Fast Food 28. Mc. DONALD Fast Food 29. NEW ZEALAND NATURAL (ICE CREAM) 30. D’CREPES 31. PLASS M (ANEKA ES + SARI BUAH) MINUMAN 32. TIME SPOT (Pizza, Calzone, Sandwich) 33. LOLLY POP ( ICE CREAM, PERMEN, DLL) 34. COMETZ PEARL SHAKES MINUMAN 35. DELI & DELI (OVEN FRESH BAKERY) 36. KANTIN BIOSKOP 37. MAYASARI WAROENG TOENDJOENGAN 38. JUICE IDEM 39. MASAKAN KHAS AMPEL BU NUR IDEM 40. 33 MIE KERITING + KWETIAW GORENG IDEM 41. AYAM PENYET PENELEH IDEM 42. DPT. BALIWERTI (PEMPEK PALEMBANG) IDEM 43. SOTO MADURA GUBENG POJOK IDEM 44. MIE KLUNTUNG PAK MO & SOTO AYAM IDEM IMAM BONJOL PAK MAN 45. GUDEG PECEL BU HAR (CBG. SULUNG) IDEM 46. LONTONG MIE ASRI (CAB. PS. ATOM) IDEM 47. BAKSO PAK KUS IDEM SS BABAT GONGSO SEMARANG 48. RUJAK CINGUR SK CIRCUS 49. PEMPEK (CAB. NIRWANA EKSEKUTIF) CIRCUS PLASA TUNJUNGAN 4 01. 1 DOME 02. 2 NEW ZEALAND NATURAL CAFÉ 03. 3 CAFÉ EXCELSO 04. 4 FIRST CAFÉ (NESCAFE) 05. 5 ARUMANIS CAFÉ ( INDONESIAN KHAS FOOD/TRAD. SNACK) 06. SOLARIA VARIAN 07. SAKAE SUSHI (JEPANG) KHAS 08. LOLLIPOP Tea Zone 09. IL GELATO ITALIAN ICE CREAM 10. SAIGON NOODLE (VIETNAM) KHAS 11. LG HAAGEN DAZ ( ICE CREAM ) SOGO 12. SOGO BAKERY IDEM 13. BASKIN ROBBINS IDEM xxvi 14. JELLY KONNYAKU IDEM 15. QUIK….QUIK ( MINUMAN) IDEM 16. SPICE GARDEN PUJASERA IDEM xxvii Lampiran 3: Daftar Rumah Makan dan Bar yang Terdaftar pada Disparta xxviii Lampiran 3: Daftar Rumah Makan dan Bar yang Terdaftar pada Disparta (sambungan) xxix Lampiran 4: Daftar Rumah Makan dan Bar yang Belum Terdaftar pada Disparta xxx Lampiran 4: Daftar Rumah Makan dan Bar yang Belum Terdaftar pada Disparta (sambungan) xxxi Lampiran 4: Daftar Rumah Makan dan Bar yang Belum Terdaftar pada Disparta (sambungan) xxxii Lampiran 5: Daftar Restoran yang Ijin Usahanya di Keluarkan oleh Pusat / Tingkat 1 xxxiii Lampiran 6: Laporan Hasil Survei dan Analisa Hasil Survei LAPORAN HASIL KUESIONER TERHADAP KONSUMEN ‘Saigon Noodle Restaurant’ (Kuesioner dibagikan kepada 50 orang konsumen) a. Jenis Kelamin - Laki-laki : 23 orang (46%) - Perempuan : 27 orang (54%) b. Usia - 16-20 : 8 orang (16%) - 21-25 : 19 orang (38%) - 26-30 : 14 orang (28%) - 31-35 : 4 orang (8%) - 36-40 : 1 orang (2%) - 41-45 : 1 orang (2%) - 46-50 : 1 orang (2%) - >51 : 2 orang (4%) c. Pekerjaan - Pelajar : 2 orang (4%) - Mahasiswa : 21 orang (42%) - Wiraswasta : 13 orang (26%) - Ibu rumah tangga : 8 orang (16%) - Pegawai swasta : 5 orang (10%) - Lain-lain (konsultan) : 1 orang (2%) d. Pendidikan - SMP : 1 orang (2%) - SMU : 8 orang (16%) - Perguruan Tinggi : 41 orang (82%) e. Pendapatan - < Rp. 500.000 : 6 orang (12%) - Rp. 500.000-1.000.000 : 18 orang (36%) xxxiv Lampiran 6: Laporan Hasil Survei dan Analisa Hasil Survei (sambungan) - Rp. 1.000.000-2.000.000 : 10 orang (20%) - Rp. 2.000.000-3.000.000 : 4 orang (8%) - Rp. 3.000.000-4.000.000 : 3 orang (6%) - > Rp. 4.000.000 : 9 orang (18%) f. Wilayah tempat tinggal - Surabaya Pusat : 6 orang (17,1%) - Surabaya Timur : 17 orang (48,6%) - Surabaya Selatan : 8 orang (22,9%) - Surabaya Barat : 4 orang (11,4%) - Surabaya Utara : - MEDIA 01. Stasiun radio yang paling sering didengar: - Suara Surabaya: 17 orang (24,3%) - Global : 20 orang (28,6%) - Istara : 4 orang (5,7%) - Merdeka : 5 orang (7,1%) - EBS : 6 orang (8,6%) - Wijaya : 5 orang (7,1%) - Mercury : 4 orang (5,7%) - Lain-lain* : 9 orang (12,9%) * Hardrock, De vina, Pass, Sangkakala, dan Salvatore 02. Mendengarkan radio pada pukul: - <6 : 3 orang (5%) - 6-9 : 10 orang (16,7%) - 9-12 : 14 orang (23,3%) - 12-15 : 8 orang (13,3%) - 15-19 : 13 orang (21,7%) - 19-22 : 10 orang (16,7%) - >22 : 2 orang (3,3%) xxxv Lampiran 6: Laporan Hasil Survei dan Analisa Hasil Survei (sambungan) 03. Majalah yang paling sering di baca: - Kosmopolitan : 14 orang (16,7%) - Femina : 14 orang (16,7%) - Dewi : 10 orang (11,9%) - Gadis : 4 orang (4,7%) - Kawanku : 2 orang (2,4%) - Aneka : 2 orang (2,4%) - Female : 1 orang (1,2%) - Look : 1 orang (1,2%) - Music : 2 orang (2,4%) - Motor : 4 orang (4,8%) - Hai : 1 orang (1,2%) - Matra : 4 orang (4,7%) - Health today : 4 orang (4,7%) - Info bisnis : 2 orang (2,4%) - Info Komputer : 2 orang (2,4%) - Tidak ada : 2 orang (2,4%) - Lain-lain* : 15 orang (14,3%) ? Intisari, Cosmo girl, Selular, Otomotif, Tempo, komik, Cosmopolitan USA, Her World, Bola. 04. Koran yang paling sering dibaca: - Jawa Pos : 44 orang (75,9%) - Surabaya Post : 3 orang (5,2%) - Kompas : 5 orang (8,6%) - Surya : 5 orang (8,6%) - Bisnis Indonesia : 1 orang (1,7%) HABIT 01. Konsumen sering makan diluar rumah: - Ya : 43 orang (86%) - Restoran : 29 orang (42%) xxxvi Lampiran 6: Laporan Hasil Survei dan Analisa Hasil Survei (sambungan) - Café : 15 orang (21,7%) - Depot : 20 orang (29%) - Kantin : 5 orang (7,2%) - Tidak : 7 orang (14%) 02. Dalam satu minggu konsumen makan di luar rumah: - 1-3 kali : 21 orang (42%) - 4-6 kali : 15 orang (30%) - >6 kali : 14 orang (28%) 03. Alasan konsumen makan di luar rumah: - Tidak masak : 14 orang (22,9%) - Bosan makanan rumah : 11 orang (18%) - Lagi jalan-jalan di plasa : 23 orang (37,7%) - Liburan : 4 orang (6,6%) - Lain-lain* : 9 orang (14,7%) * Makan siang istirahat kantor, diajak teman, dan anak kos. 04. Pertimbangan konsumen dalam memilih menu: - Menu favorit : 18 orang (36%) - Menu khas restoran : 13 orang (26%) - Coba menu baru : 16 orang (32%) - Lain-lain : 3 orang (6%) 05. Menu favorit konsumen: - Fast food : 15 orang (17,6%) - Chinese food : 29 orang (34%) - Italian food : 7 orang (8,2%) - European food : 6 orang (7,1%) - Indonesian food : 19 orang (22,3%) - Japanese food : 6 orang (7,1%) - Singaporean food : 3 orang (3,5%) 06. Konsumen sering makan saat di pusat perbelanjaan: - Ya : 47 orang (94%) - Plasa Tunjungan : 42 orang (65,6%) xxxvii Lampiran 6: Laporan Hasil Survei dan Analisa Hasil Survei (sambungan) - Mal Galaxi : 18 orang (28,1%) - Delta Plasa : 2 orang (3,1%) - Lain-lain* : 2 orang (3,1%) * Atoom - Tidak : 3 orang (6%) 07. Pertimbangan dalam memilih restoran saat di pusat perbelanjaan: - Menu yang disajikan : 25 orang (29,4%) - Harga terjangkau : 12 orang (14%) - Coba makan di restoran dengan menu baru : 11 orang (12,9%) - Tempat yang nyaman : 24 orang (28,2%) - Pelayanan yang baik : 12 orang (14,1%) - Semua penting : 1 orang (1,2%) 08. Restoran favorit konsumen di Plasa Tunjungan: - TOP Noodle House : 12 orang (16%) - Marina : 4 orang (5,3%) - Kentucky : 2 orang (2,67%) - Pizza Hut : 5 orang (6,67%) - New Fajar : 6 orang (8%) - Food Court : 8 orang (10,7%) - Mc. Donald : 7 orang (9,3%) - Mie Bakom : 1 orang (1,3%) - Cajun Grill : 1 orang (1,3%) - 369 : 4 orang (5,3%) - Linkafe : 2 orang (2,7%) - Steamboat : 2 orang (2,7%) - Excelso café : 3 orang (4%) - Sakae Sushi : 6 orang (8%) - Saigon Noodle : 4 orang (5,3%) - Katsuya : 1 orang (1,3%) - Jimbaran : 2 orang (2,7%) - Warung Suroboyo : 1 orang (1,3%) xxxviii Lampiran 6: Laporan Hasil Survei dan Analisa Hasil Survei (sambungan) - Waroeng Toendjoengan: 1 orang (1,3%) - Popeye’s : 1 orang (1,3%) - Spice Garden : 1 orang (1,3%) - Mie Hot Plate : 1 orang (1,3%) - Tidak ada : 3 orang (4%) 09.
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