ARIZONA STUDENT MEDIA

THE DAILYDAILYWILDCAT.COM •WILDCAT KAMP STUDENT RADIO • UATV-3

MEDIA KIT 2018-2019

615 N PARK AVE, SUITE 101 • TUCSON, AZ 85721• DAILYWILDCAT.COM/ADVERTISENOW THE DAILY WILDCAT THE NUMBERS GAME A look into UA demographics and how students consume media

Total students: 44 ,831 17,526 27,305 52% 48% NON-RESIDENT RESIDENT WOMEN MEN 35,123 8,106 + 1,602 UNDERGRADUATE GRADUATE + PROFESSIONAL

Total employees: UA total annual economic impact: $3.6 billion (including $1.5 billion direct impact, which is employee payroll: 15,623 defined by the university as direct spending on “goods and services by the university, its employees, $980,041,658 students and visitors”

Percentage of students that are spending money each month on:

MEDIA RESTAURANTS BEAUTY HOUSING 57% 99% 75% 73%

ELECTRONICS FASHION LIVE MUSIC BARS 60% 70% 60% 70% Source: studybreakscollegemedia.com, College Students Spending Habits 2014 studybreakscollegemedia.com, Source: STUDENT DISCRETIONARY SPENDING UP 30% OVER 5 YEARS1 WHO WE ARE THE DAILY WILDCAT The Daily Wildcat is more daily than ever

Each and every day, on every corner of the University of Arizona campus and beyond, The Daily Wildcat is there – just like it has been for the last 119 years.

SCHEDULE: New editions hit racks every Wednesday – providing significant advertising value and staying power to frequency-based customers and individual ad buys FORMAT: It’s our goal that every reader on or near alike. campus picks up a print edition that’s full of thorough, engaging, local stories. A compact, reader- and advertiser- friendly Daily Wildcat is convenient and accessible – and also gives every ad, on every page, that much more impact. EASY AD PRICING: Gone are the old days of column- inches and heavy calculation; in is a simplified, easy-to- understand rate structure that makes finding the right ad program – at the right price – a snap. READERSHIP: With a circulation of 7,000 copies at nearly 150 drop points on and near the UA campus, along University Boulevard, Fourth Avenue, and along the Tucson DIGITAL APPROACH: We’ve ramped up our social Modern Streetcar into downtown, that means more media reach and DailyWildcat.com – with more than 2.5 readers – and greater reach for your advertising dollar. million pageviews annually – to serve both ends of the reader/advertiser spectrum. FULL COVERAGE – FOR READERS AND ADVERTISERS: MOBILE & SOCIAL: We’ve added more mobile ad- More than anything, these strategies are about allowing vertising opportunities – via DailyWildcat.com’s mobile our talented student journalists to better serve the UA responsive website and on Twitter, Facebook and Instagram, community – and their own futures as the next wave of allowing advertisers to better target those always-connect- great media professionals – by diversifying the way we ed, always on-the-go, future customers. do things. ARIZONA STUDENT MEDIA Arizona Student Media is home to more than 200 engaged students working toward professional careers in news reporting, editing, photography, graphic design, sports reporting, video production, accountIng, marketing, advertising sales and more, via the 119-year-old Daily Wildcat, DailyWildcat.com, KAMP Student Radio and UATV-3 (student television). UATV Channel 3 & KAMP Student Radio KAMP and UATV provide programming that includes mu- sic, news, sports, mtvU and original UA student produced shows. More than 6,000 students living on campus tune in, while tens of thousands more listen on the web or watch our news and sports television broadcasts via social media, often live-streamed to Facebook, YouTube and more. Ask about KAMP Student Radio’s non-commercial radio “underwriting” ... KAMP can also provide on-site mobile DJ services to fit your party/gathering/event needs!

OF READERS REPORT NOTICING ADS IN THEIR SCHOOL 86% NEWSPAPER, WITH 65% TAKING ACTION AS A RESULT4 THE DAILY WILDCAT DISPLAY RATES Finding you the best value for your advertising dollar

SPECIAL RATES Display Open Rate / Frequency Discounts BEST VALUE! Mega Marketplace b/w rates 1x (Open Rate) 3x (-10%) 8x (-20%) 13x (-30%) 18x (-40%) 23x (-50%) 3 th page ad News • Wednesday, July 2, 2014 Arizona Summer Wildcat • 3 1/16 Summer school can help students save

ull age Many athletes who are training at According to the UA Bursar’s Office College website, summer tuition for an F P $900 $810 $720 $630 $540 $450 BY MEGHAN FERNANDEZ Arizona Summer Wildcat the university over the summer are website, the cost of one unit of credit Arizona resident is $65.50 per individual also enrolled in summer school. Thane during the second summer session for unit of credit. Ashlee Linares-Gaffer, Summer school is an option for students Maudslien, a pre-business sophomore and undergraduate Arizona residents is $392. nutritional sciences academic adviser, said who have varying circumstances, but the member of the men’s swim Consider that many courses summer school through the community (Includes full color) question of its affordability remains the and diving team, is taking a are three units of credit and college is not an option for students who same. nutrition class and business the cost of one class is now need certain requirements, such as 300 or Tyrene Hubbard, a biochemistry and calculus class. Sometimes a $1,176. 400-level courses. anthropology senior, is taking two courses Maudslien said his couple of heavy The cost of each Linares-Gaffer said that on an individual this summer at the UA. One course is a athletic scholarship covers summers can ... individual unit of credit per unit basis, summer courses at the age technical writing course and the other is university are less expensive compared to 3/4 P $750 $675 $600 $525 $450 $375 the cost of his summer allow somebody during the fall 2014 term for graduate research. classes, on the condition to graduate a year an undergraduate Arizona the regular academic year. Hubbard said she took these courses that he stays in Tucson resident is $684, according “Sometimes a couple of heavy summers because she wanted to further her during the summer for sooner. to the UA Bursar’s Office can make the difference and allow education, but not out of necessity. The training. Taking summer -Ashlee Linares-Gaffer, website. Again, taking the somebody to graduate a year sooner,” 1-4 issues: $65/each course material during summer sessions is classes allows him to have nutritional sciences adviser example that a single course Linares-Gaffer said. condensed and at a faster pace, Hubbard a lighter courseload during is three units, the cost for Linares-Gaffer said the alternatives of not said. the school year when he is that course during the fall taking summer school classes outweigh the The Undergraduate Research focused on competing in his sport. term is $2,052. If an undergraduate student financial cost of attending summer school. Opportunities Consortium is funding For those students who enroll in summer takes a full-time courseload of 12 units, as age Hubbard’s summer education. Without 1/2 P $550 $495 $440 $385 $330 $275 school without the financial assistance of defined by the UA catalogue, the cost rises it, she would not be able to pay for these scholarships, the cost of summer school to $8,208. — Follow Meghan Fernandez 5-9 issues: $60/each courses, she said. quickly adds up. According to the Pima Community @MeghanFernandez $ 1/4 Page $300 $270 $240 $210 $180 $150 Cost per credit hour for fall 2014 term for an undergraduate Cost per credit hour for the $ $ Arizona resident: second summer session for Cost per credit hour for summer $684 issues each session for Arizona residents at undergraduate Arizona residents: 10-14 : $55/ 3 credit class is $2,052 Pima Community College: $392 $65.50 3 credit class at $1,176 $ 1/8 Page $160 $135 $120 $105 $90 $75 $ 3 credit class is $196.50 15-19 issues: $50/each ARIZONA DAILY WILDCAT ARIZONA DAILY WILDCAT ARIZONA DAILY WILDCAT ARIZONA DAILY WILDCAT ARIZONA DAILY WILDCATMonday ARIZONA DAILY Mega WILDCAT ARIZONA Market DAILY WILDCAT

www.brooklynpizzacompany.com FINANCIAL GUIDANCE FOR issues each RETIREMENT PLANNING : 20-24 : $45/ BROOKLYN Full Color $100 per ad, per placement (all sizes) PIZZA COMPANY ® – Professional Catering – Fresh Bread – Todd Edward Sepp, CRC® – Stuffed Sandwiches – Gently Smoked Meats – Registered Representative 534 N. 4th Avenue BrushFire BBQ Co. #1 520.240.8973 | www.leg.my/ts We deliver BEER 2745 N. Campbell Ave. – 520-624-3223 (520) 622-6868 (Campbell and Glenn) CONTACT ME FOR A COMPLIMENTARY BrushFire BBQ Co. #2 REVIEW $ 10.99 7080 E. 22nd St. – 520-867-6050 16” EXTRA LARGE CHEESE PIZZA issues each 25+ : $40/ (22nd and Kolb) Pickup, dine-in, or delivery

Securities o ered through and Registered Representative of Legend Equities Corporation, member FINRA/SIPC. ©2014 The Legend Group. All rights reserved.

FULL PAGE 3/4 PAGE HALF PAGE 1/8th page ad (Includes full color) 1-4 issues: $130/each 15-19 issues: $100/each 5-9 issues: $120/each 20-24 issues: $90/each

10-14 issues: $110/each 25+ issues: $80/each Represented in actual inches

2 IT’S WHAT YOU’VE BEEN WAITING FOR Front Page Banner 1 3 ILDCAT 10x10.8 7.45x10.8 H=10x5.31 EEKEND Size: 10x1.5 WFRIDAY, AUGUST 29, 2014 • VOL. 108, ISSUE 5 • DAILYWILDCAT.COM/WEEKEND full color V=4.92x10.8 THE REBELS $450 ( ) ARE COMING The Arizona football team opens the 2014- 15 season against the UNLV Rebels on Friday night in a nationally televised game SPORTS - 17 Section Front Banner 1/4 PAGE 1/8 PAGE 1/16 PAGE Size: 10x1.5 THE POLITICAL APPEAL SANDWICH SHOP CINEMATIC TRIBUTE TO OF PEGGY OLSON COOKS UP HOSPITALITY ROBIN WILLIAMS INSIDE POLITICS - 2 FOOD - 11 FILM - 12 REBECCA MARIE SASNETT/THE DAILY WILDCAT $325 (full color)

Premium Placement Inserts 15% of space cost 1-8 page item: $55cpm 4 5 6 (subject to availability; one (7K=$385; 4K=$220) H=10x2.57 H=4.92x2.57 2.38x2.57 placement guarantee per V=4.92x5.31 V=2.38x5.31 order) 10-16 pgs: $65cpm (7K=$455; 4k=$460 DISPLAY ADVERTISING DEADLINES UA Department/Student Group Rates Space reservation and ready artwork submission required by 3 p.m., four business days prior to publication b/w rates 1x (-40%) 10x (-50%) Full Page $540 $450 Pub date Deadline 3/4 Page $450 $375 Wednesday Prior Thursday, noon 1/2 Page $330 $275 1/4 Page $180 $150 Note: Special edition/supplement deadlines vary based on edition. 1/8 Page $83 $75 Please consult with your advertising account executive for details and exact deadlines Non-Profit Org. Rates SPECIAL PROGRAMS b/w rates (-20% off local rate) REPEAT OFFENDER Reserve four DW ads in same month, take extra 10% off 2nd & 3rd and 4th ad Full Page $720 WRAPAROUND Reserve full page, full color ad (at contract rate), get premium backpage placement and the 3/4 Page $600 Front Page Banner in same edition (for "wraparound" effect!) for just $200 more 1/2 Page $440 Win With Frequency Front Page Banners, Section Front Banners, insert runs (7k) and special sections (i.e. housing, football 1/4 Page $240 guide, etc.) each count as ‘1x’ on frequency contract... and every $300 committed to non-print 1/8 Page $120 advertising is (outdoor, online, mobile, social, etc.) equal to ‘1x’ on frequency contract

Advertising WE APPRECIATE CAMERA READY ARTWORK... in high resolution (300 dpi/ppi) PDF format (preferred). (JPG, EPS [fonts outlined] or TIF OK.) Contracts must NEED US TO DESIGN YOUR AD? No problem, and no charge! (some exceptions apply) ...we’ll need ALL copy/images, by 3 p.m., four business days prior to publication be fulfilled by WANT TO USE A “UOFA” LOGO (OR “BEAR DOWN,” OR OTHER UA TRADEMARK/LOGO... We’re sorry, but we can’t accept (or publish) May 31, 2019 artwork containing any UA logo/wordmark, unless written approval from the UA Trademarks & Licensing office is provided in advance.

ADS GET NOTICED 60% MORE IF THEY ARE IN COLOR2 CLASSIFIED RATES THE DAILY WILDCAT An efficient, affordable, time-tested ad model that works

To Place a Classified Ad: (520) 621-3425 or visit dailywildcat.com/classifieds

Crossword Puzzle & Sudoku Rates Two spaces available per day, 2 col x 1.5 inches Open Rate $55.00 per edition 4-9 insertions: $50.00 per edition 10 or more insertions $40.00 per edition

Classified Line Ad Rates 20 words or less $5.00 per edition Each additional word per insertion $0.25 per word Underlined Words $0.10 per word Bold words (first three bolded words free) $0.10 per word

Bold all words $2.00 per order 1 pt border $1.00 per day

Classified Line Ad Discounts • 20% off for 5 or more consecutive insertions of same ad, or 20% off for 20 or more total insertions of same ad (during same academic year)

Classified Display Ad Rates Contracts must be fulfilled by May 31, 2019 Open Rate $11.75 pci 4-9 insertions of same ad $10.60 pci

10-19 insertions of same ad $10.00 pci 20 or more insertions of same ad $9.40 pci Classified Display Ads can be built up to 6 columns wide, and 9 inches tall (1 column = 1.52” wide ... 2 = 3.23” ... 3 = 4.91” ... 4 = 6.61” ... 5 = 8.3” ... 6 = 10”)

Classified Online Rates Any posting on Friday must include Saturday and Sunday. Online posting with purchase of print ad $2.75 per order Online only posting (no print ad) $2.75 per day

STUDENT REASONS GIVEN FOR READING THE CAMPUS PAPER: JOB SEARCHING, COLLEGE SPORTS, CAMPUS NEWS 3 DIGITAL RATES THE DAILY WILDCAT Expanding your reach through multimedia channels

ONLINE: DAILYWILDCAT.COM Flat Rates [Local] Impression Rates [Local] 35K Impressions $300 Banner $10 cpm 70K Impressions $540 Big Box $10 cpm ***All sizes [728x90 desktop, 320x50 mobile, 300x250 both] included at 35K/70K flat rate Sizes Banner 728x90 / 320x50 px Big Box 300x250 px

SOCIAL MEDIA Announcing an event? Need to share a last-minute deal with the campus community? With the Wildcat reaching as many as 36,000 Twitter followers and another 16,000-plus on Facebook, let us help you reach an entirely ONP A Rint FREQUENCY PLAN? ONLINE ADS new, engaged audience! COUNT ,Too! ... Remember, every $300 of online advertising is equal to '1x' on your frequency contract. • Sponsored Twitter posts (Tweet): $15/each post [minimum $300/each campaign] [campaign minimum 20 per order; max. 3 per day] [each post max. 200 characters, plus url, plus image] [Image Size: 1172x660 px] • Sponsored Facebook&Instagram campaign : $450/each per multi-day campaign [targeted audience, boosted campaign; runs (avg.) 4-14 days] [campaigns run simultaneously on Facebook & Instagram [text (messaging) at client recommendation (pending DW approval)] [images must be “photo” (not “graphic designed”), & must be less than 20% covered by text for maximum distribution, per Facebook] [Image Size: 1200x600 px]

DailyWildcat.com | UA Dept./Student Group Rates 35K Impressions [Flat Rate] $260 Banner [Impression Rate]: $8 cpm 70K Impressions [Flat Rate] $468 Big Box [Impression Rate]: $8 cpm

STUDENTS SPEND ~14.4 HOURS/DAYMULTI-TASKING WITH MEDIA1 THE DAILY WILDCAT OUTDOOR NEWSRACKS Providing you access to virtually every inch of campus NEWSRACK MARKETING With placement both across the main campus and north of Speedway ­­­– including high-traffic areas near the UA’s business, law and medical school facilities – newspaper rack advertising is an effective, affordable way to share your message with a growing campus community.

Plexiglass ‘Card’ Line-of-sight positioning near Main Gate, the football stadium, business school and more. Monthly rate (1 card) $225 Artwork: 23” x 11” * price per card (per rack); first printing/design included

‘Card’ Locations: 1 Main Gate / University Blvd. 1 2 Main Gate / University Blvd. 2 3 McClelland Hall (Eller College) 4 UA Mall / Cherry Ave. 5 Cherry Garage / Bear Down Field 6 La Paz Hall (Freshman dorms) 7 2nd Street / Education / Streetcar ‘Decal’ 3-sided coverage across main campus & north of Speedway (law school & medical campus)

Monthly rate (3 decals) $225 * price per 3 decals (per rack: left side, right side and front); first printing/design included

Artwork: 10” x 12” each decal

‘Decal’ Locations: 13 Nursing / Arizona Health Sciences 8 Park Garage / McClelland Hall (Eller) 14 6th Street Garage / Shuttle Bus Pickup 9 Highland Garage / Underpass 15 4th Street / Highland Ave. 10 Mountain Ave. / 2nd Street Garage 16 James E. Rogers College of Law 11 Speedway Blvd. / Mountain Ave (AME) 17 University Blvd. / Tyndall Ave. 12 Highland Ave. / UITS 18 University Blvd. / Geronimo Plaza * see map for corresponding outdoor locations

STUDENTS REPORT MENTIONING AN AD/ARTICLE IN A COLLEGE PAPER TO A FRIEND, 1IN3 WITH ANOTHER 33% HAVING GONE TO A WEBSITE MENTIONED IN AN AD1 THE DAILY WILDCAT OUTDOOR KIOSKS Providing you access to virtually every inch of campus

OOH/KIOSK MARKETING

The Daily Wildcat has partnered with Kiosk Details The Gotcha Group to bring outdoor advertising Artwork: Print area 26”x50” (visible area 24”x48”) opportunities to our valued partners. Gotcha is the Number of kiosks: 10 (strategically positioned throughout campus), with leading provider of outdoor advertising solutions to the two panels on each kiosk college media landscape, serving more than 100 college and Monthly Impressions: approx. 1,000,000 per panel university campuses nationwide. Here at the UA, 10 locations *analytic research conducted by The Gotcha Group (20 total panels) are strategically placed throughout campus in high-traffic,line-of-sight locations, large-format kiosk advertising brings your message high-impact results!

Per Panel Rate: Kiosk Locations: $600/month A Park Student Union F Administration (minimum order of B 6th St. Parking Garage G Harvill C Social Sciences H Library 3 panels/months) D Cesar E. Chavez I Modern Languages E Koffler J Space Sciences * printing fee of $95 per panel printed * see map for corresponding outdoor locations

STUDENTS REPORT MENTIONING AN AD/ARTICLE IN A COLLEGE PAPER TO A FRIEND, 1IN3 WITH ANOTHER 33% HAVING GONE TO A WEBSITE MENTIONED IN AN AD1 CAMPUS Hospital AGRICULTURAL CENTER Security Campbell Ave. & Roger Road (3 miles N) ED Patient/ HOSPITAL Visitor ELM STREET STAFF Parking Lot Hospital PARKING (E) HOSPITAL VISITOR Visitor Parking GARAGE Lot (D) (C) & STAFF PARKING EMERGENCY Hospital Employee GARAGE Health/Human Resources DEPT. (ED) (B) Banner DIAMOND Hospital BUILDING Diamond HIGHLAND AVENUE THE DAILYChildren’s LobbyWILDCAT SURGERY ARIZONA Construction DUVAL Area AUDITORIUM CANCER CENTER Warren Ave. Closed Ave. Warren BANNER CAMPBELL AVENUE UNIVERSITY ADAMS STREET MEDICAL DISTRIBUTIONADAMS STREET CENTER Find a paper on campus and along the streetcar - and beyond HOSPITAL Construction Area PATIENT/ VINE AVENUE VISITOR HIGHLAND AVENUE MOUNTAIN AVENUE MOUNTAIN PARKING DRACHMAN STREET DRACHMAN STREET GARAGE CORLEONE UA BookStores (A) APTS. AHSC EUCLID AVENUE PARK AVENUE PARK FREMONT AVENUE Health Construction Sciences ART STUDIO Area Innovation Bookmaking/ ExpandingLetterpress beyond traditional campus border: MABEL STREET MABEL STREET VISUAL ARTS The Daily Wildcat hasGRADUATE been the University of Arizona’s dedicated news outlet for more than a RESEARCH Area CENTER Construction Bio- century ­— with delivery to nearly 150 distribution points across the UAFACILITIES campus and throughout SONORAN sciences MGMT. Research UCEDD KEY DESK Lab THOMAS Tucson’s greater university and downtown communities.Est. completion W. KEATING November 2017 BIORESEARCH

HELEN STREET HELEN STREET HELEN STREET HELEN STREET CURRICULUM 8 9 VINE SCHAEFER & REGISTRATION HEALTH SCIENCES POETRY CAMPUS McCLELLAND CENTER 13 HALL ANNEX AEROSPACE & 16 MECHANICAL ENROLLMENT ENGINEERING MANAGEMENT PARK AVENUE PARK 3 FIRST THINGS « « TYNDALL AVENUE

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UA UITS CLASSROOM POLICE TECH SVCS. « DEPT. E. FIRST STREET û « û (Testing Office) BARTLETT

PARK AVENUE PARK SALT û CENTER /PASSPORT FACILITY 10 G E. SECOND STREET E. SECOND STREET SIROW/GENDER & WOMEN’S 7 STUDIES û û û HILLENBRAND MEMORIAL « STADIUM A-Store E. SECOND STREET at Main Gate F UA « BookStores UA BookStores « « Gift Shop « D FLANDRAU SCIENCE CTR. « I & PLANETARIUM

TYNDALL AVENUE J Euclid Ave. & University Blvd. USS Arizona « (northwest corner) Mall Memorial UNIVERSITY BOULEVARD 2 4 18 17 1 E « « MEINEL ASM C OPTICAL SCIENCES South WSIP H RICHARD JEFFERSON PARK AVENUE PARK PRACTICE FACILITY CHEMICAL SCIENCES DIVING POOL SAGUARO 15 5 HILLENBRAND û HALL û AQUATIC CENTER BEAR DOWN FIELD

û û CAMPBELL AVENUE û û A-Store at McKale McCLELLAND LOWELL-STEVENS PARK « « û FOOTBALL FACILITY MATH EAST « û JIMENEZ FIELD A C.A.T.S. SAND VOLLEYBALL 6 Academic Center COURTS B BRYANT- PARK AVENUE PARK BANNISTER EUCLID AVENUE û û TREE RING û HIGHLAND AVENUE SANCET û STADIUM ENVIRON-ENR2 û MENT ARBOL DE & NATURAL 14 « LIKINS LA VIDA RESOURCES û 2 û

Wildcat Threads Warren St. ARID LANDS STUDIES realignment 6th St. & Norris Ave. « Est. completion (1 block E) Fall 2017 WILLIAM HI CORBETT FIELD DAVID South Stadium 700 S. Randolph Way SITTON Parking (2.8 miles SE) FIELD Structure MURPHEY STADIUM

Est. completion Fall 2017 MARTIN AVE.

TYNDALL AVENUE DRACHMAN STADIUM HIGHLAND AVENUE Construction Area 15th St. & Plumer Ave.

WARREN AVE. WARREN (1 mile SE)

19 Outdoor newsrack Z Outdoor kiosk û Residence Hall delivery « Other indoor/outdoor newspaper drop point

* not all delivery locations representated on map; locations subject to change OF READERS SHARE THEIR COPY OF THEIR COLLEGE PAPER WITH AT LEAST ONE 63% OTHER PERSON, WITH AN AVERAGE GREATER THAN 2.7 READERS PER COPY4

DAILY WILDCAT **PRINT** INSERTION ORDER AUGUST 2018 DW SPECIAL M | Aug. 20 Fall Semester Kickoff 1st day of classes ❑ ❑ ❑ Advertiser: ______Account Exec.: ______W | Aug. 29 Football Season Preview SEPTEMBER 2018 DW SPECIAL Contact Person:______Email/Phone: ______W | Sept. 5 Fall Career Days Guide ❑ ❑

Run Dates: ______W | Sept. 12 W | Sept. 19 Study Abroad Fair Guide A and SA RBE Fall Restaurant, Bar & Entertainment ❑ ❑ ❑ Pick Up Date: ______Ad #: ______Copy Ref.: ______W | Sept. 26 Study Abroad Fair GuideTHE B DAILY WILDCAT❑ ❑ Section Request: ______Special Rate: ______OCTOBER 2018 DW SPECIAL W | Oct. 3 Family Weekend & Fall Housing Guide ❑ ❑ ❑ SPACE W | Oct. 10 ❑ PFW HG PRINT CALENDARW | Oct. 17 Fall Health & Wellness Guide ❑ ❑ When each print edition and each special sectionW | Oct. 24 hitsHomecoming the streets ❑ ❑ = 0 W | Oct. 31 Basketball Season Preview ❑ ❑ [] ______X ______= ______X ______X ______X ______Width Height Size Justification Rate No. X's (subject to change) SPACE DW SPECIAL (inches) (inches) (i.e. FP, 1/2, (if necessary) NOVEMBER 2018 1/4, 1/8, etc.) (i.e. Vert./Horiz.) W | Nov. 7 DUSK Music ‘Artist‘ Guide ❑ ❑ W | Nov. 14 Fall Housing Fair Guide ❑ ❑ DISCOuNTS / PREmIum PLACEmENT / COLOR When to grab yourW | Nov. 21copy: Graduate School Fair Guide ❑ ❑ W | Nov. 28 ❑ ______The Wildcat ______print edition is published= 0 every Wednesday during the Fall and Spring semesters (the lone + DECEMBER 2018 DW SPECIAL Discount 1 Discount 2 DISCOUNT exception being the Monday “Fall Semester Kickoff”W edition| Dec. 5 onFinal the Fall firstissue Winter day Commencementof classes in August).❑ Discount reasons: ______Discount Approval DW SPECIAL AUGUST 2018 DW SPECIAL JANUARY 2019 DAILY WILDCAT **PRINT** INSERTION ORDER (DW mgmt. initials) M | Aug. 20 Fall Semester Kickoff 1st day of classes ❑ W | Jan. 9 Spring Semester Kickoff 1st day of classes ❑ W | Aug. 29 Football Season Preview ❑ ❑ ❑ Advertiser: ______15%Account Premium Exec.: Placement: ______= W | Jan. 16 W | Jan. 23 Spring Health & Wellness Guide ❑ ❑ SEPTEMBER 2018 PREMIUMDW SPECIAL ❑ ❑ Contact Person:______Email/Phone: ______W | Jan. 30 Spring Restaurant, Bar & Entertainment W | Sept. 5 Fall Career Days Guide ❑ ❑ W | Sept. 12 ______= 0 FEBRUARY 2019 DW SPECIAL Run Dates: ______Color ($100 for full color; per ad, per placement, all sizes) X W | Sept. 19 Study Abroad Fair GuideNo. A X's and COLORSA RBE W | Feb. 6 ❑ Fall Restaurant, Bar & Entertainment ❑ ❑ ❑ ❑ ❑ Pick Up Date: ______Ad #: ______Copy Ref.: ______W | Feb. 13 Spring Housing Fair Guide TOTAL INvESTmENT & PAYmENTW | Sept. DETAILS 26 Study Abroad Fair Guide B ❑ ❑ W | Feb. 20 Bracket Challence Showdown Kickoff ❑ W | Feb. 27 Wildcat Weekend—Festival of Books ❑ ❑ Section Request: ______Special Rate: ______0 DW SPECIAL OCTOBER 2018 0 = ______0 ______0 ______DW SPECIAL + + W | Oct. 3 Family -Weekend & Fall Housing Guide TOTAL❑ ❑ ❑ MARCH 2019 Space Color Premium Discounts INVESTMENT SPACE W | Oct. 10 ❑ PFW HG W | March 6 No Edition (Spring Break) W | Oct. 17 Fall Health & Wellness Guide ❑ ❑ W | March 13 Spring Career Days Guide & Total Collected: ______W | Oct. Balance 24 Homecoming Owed: ______❑ ❑ College Hoops Tournament Preview ❑ ❑ ❑ = 0 W | Oct. 31 Basketball Season Preview ❑ ❑ W | March 20 ❑ CG HOOPS [] ______X ______= ______X ______X ______X ______Width Height Size Justification Rate No. X's (subject to change) W | March 27 ❑ SPACE DW SPECIAL (inches) (inches) (i.e. FP, 1/2, (if necessary) Authorization ______NOVEMBER 2018 Date______

1/4, 1/8, etc.) (i.e. Vert./Horiz.) (owner or legal representative) PRINT SChEDuLE WEEKLY WILDCAT DAILY W | Nov. 7 DUSK Music ‘Artist‘ Guide ❑ ❑ APRIL 2019 DW SPECIAL W | Nov. 14 Fall Housing Fair Guide ❑ ❑ ❑ Print name ______Title______W | April 3 DISCOuNTS / PREmIum PLACEmENT / COLOR W | Nov. 21 Graduate School Fair Guide ❑ ❑ W | April 10 Wildcat Weekend (Spring Fling) ❑ ❑ W | Nov. 28 ❑ W | April 17 ❑ Wildcat Signature ______= 0 Date______W | April 24 ❑ ______DECEMBER 2018 DW SPECIAL + DISCOUNT Discount 1 Discount 2 DW SPECIAL 2018-2019 ARIZONA DAILY WILDCAT 2018-2019 ARIZONA DAILY I have read and agree to the advertising policies and terms of Wthe | Dec.Arizona 5 DailyFinal Wildcat Fall as issue stated Winter in the Commencementrate card and any signed❑ contract MAY 2019 Discount reasons: ______agreement. I guarantee that I am authorized to make this advertising order and agree to pay for all advertising costs as stated herein. The W | May 1 Final Spring issue ❑ Arizona Daily Wildcat reserves theDiscount right toApproval reject any advertisement even after an insertion order has been signed. In the event thisDW insertion SPECIAL NoteJANUARY: 2018 – 2019 2019 Daily Wildcat Special Section calendar subject to change or additions ❑ order is being e-mailed, my typed(DW name mgmt. is initials)my authority and authorization for this order (in lieu of a signature). This insertion order is subject W | May 8 Commencement/Year-In-Review to audit and to correction of any mathematical errors. W | Jan. 9 Spring Semester Kickoff 1st day of classes ❑ W | May 22 Orientation ❑ 15% Premium Placement: ______= W | Jan. 16 ❑ PREMIUM W | Jan. 23 Spring Health & Wellness Guide ❑ ❑ W | Jan. 30 Spring Restaurant, Bar & Entertainment ❑ ❑

DW SPECIAL Color ($100 for full color; per ad, per placement, all sizes) ______X _____ = 0 FEBRUARY 2019 No. X's COLOR W | Feb. 6 ❑ W | Feb. 13 Spring Housing Fair Guide ❑ ❑ TOTAL INvESTmENT & PAYmENT DETAILS W | Feb. 20 Bracket Challence Showdown Kickoff ❑ 0 W | Feb. 27 Wildcat Weekend—Festival of Books ❑ ❑ 0 0 = ______0 + ______+ ______- ______TOTAL MARCH 2019 DW SPECIAL Space Color Premium Discounts INVESTMENT W | March 6 No Edition (Spring Break) W | March 13 Spring Career Days Guide & Total Collected: ______Balance Owed: ______College Hoops Tournament Preview ❑ ❑ ❑ W | March 20 ❑ CG HOOPS W | March 27 ❑ Authorization ______Date______

(owner or legal representative) PRINT SChEDuLE WEEKLY WILDCAT DAILY APRIL 2019 DW SPECIAL ❑ Print name ______Title______W | April 3 W | April 10 Wildcat Weekend (Spring Fling) ❑ ❑ W | April 17 ❑ Wildcat Signature ______Date______W | April 24 ❑ 4 DW SPECIAL 2018-2019 ARIZONA DAILY WILDCAT 2018-2019 ARIZONA DAILY I have read and agree to the advertising policies and terms of the Arizona Daily Wildcat as stated in the rate card and any signed contract MAY 2019 OF STUDENTS HAVE READ THEIR COLLEGE PAPER IN THE LAST WEEK agreement. I guarantee that I am authorized to make this advertising order and agree to pay for all advertising costs as stated herein. The 69% W | May 1 Final Spring issue ❑ Arizona Daily Wildcat reserves the right to reject any advertisement even after an insertion order has been signed. In the event this insertion ❑ order is being e-mailed, my typed name is my authority and authorization for this order (in lieu of a signature). This insertion order is subject W | May 8 Commencement/Year-In-Review to audit and to correction of any mathematical errors. W | May 22 Orientation ❑ THE DAILY WILDCAT CREATIVE SERVICES From marketing to graphic design, let our skills go to work for you

Thought we were just a newspaper? Think again! In addition to The Daily Wildcat, Arizona Student Media/Wildcat Media Group offers a host of print, digital, and foot-to-the-ground solutions to meet virtually any marketing need!

Creative Services: Street Team: Our talented student design team can take your words or ideas and give Every day, our street team connects hand-to-hand with UA them the bright, engaging, visual touch you’re looking for! students, faculty/staff and visitors across campus. We Will Produce: We Will Distribute: • Brochures, flyers, newsletters, mailings, etc. • Flyers, postcards, or coupons • Need an updated logo? New menus for your bar or restaurant? • Giveaway items, such as pens, cups, key chains, notepads, etc. Posters or window signage? Rates: Rates: Flyers – $300 per 1,000 items $35/hour (two-hour minimum required) T-shirts/cups, etc. – Ask your account executive for a customized quote today!

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5 MAIN SOURCE OF STUDENT INCOME: PARENTS ( 45% ), JOB ( 40% ), LOAN ( 15% ) THE FINE PRINT THE DAILY WILDCAT Important contacts, and other need-to-know information How to reach us Display & Online Advertising: (520) 621-1686 | [email protected] Classified Advertising: (520) 621-3425 | [email protected] Accounting: (520) 621-3558 Classified Advertising & Accounting Manager: Karen Tortorella-Notari (520) 621-5982 | [email protected] Director, Arizona Student Media: Brett Fera | (520) 621-3408 [email protected]

Advertising Policies Advertising Acceptability: The Wildcat reserves the right to reject any advertising, for any reason, or to request revisions, even after an insertion order has been signed. The standards guiding the acceptance of advertising are available by requesting a copy of the Wildcat’s official “Advertising Acceptability Policy.” Advertising resembling news copy must be marked “Paid Advertisement.” Copyright: Advertising that is designed and produced by the Wildcat staff becomes the property of the Wildcat and cannot be reproduced or used without the Wildcat’s consent. Back Billing: Advertisers failing to meet their contract volume at the end of the contract term will be charged the difference between the contract rate and the open rate (or the contract rate for which they qualify) for all advertising run during the duration of the contract. Ad Design: The Wildcat offers free ad building and design services by talented UA students, including one proof per ad (if requested by 3 p.m., four business days prior to publication). For extensive design, photography or graphic services, charges may be assessed if necessary. All charges will be discussed before work is performed. Refunds, Credits, Make-Goods (Display, Classified Display): In spite of our best efforts, copy errors occasionally occur in material we typeset for our advertisers. If your ad has an error in it, report it immediately. The Wildcat’s liability will not exceed the actual cost of the ad in question and liability for an omitted ad will be limited to publishing the advertisement in a subsequent issue. Disclaimer: The advertiser agrees to assume all liability for any ad placed in the Wildcat, and to hold the Wildcat harmless for any claim that may be brought against the paper by reason of the publication of the advertiser’s message, and to reimburse the Wildcat for any expenses or losses arising from any such claims. ‘UofA’ logos/trademarks: We’re sorry, but we can’t accept (or publish) artwork containing any UA logo/wordmark, unless written approval from the UA Trademarks & Licensing office is provided in advance. Additional terms: Please refer to Wildcat “Insertion Order” forms, “Advertising Contract” forms and “Adult Advertising Acceptability” policy for additional terms and conditions

Effective 7/1/18 1 re:fuel ‘College Explorer Survey’, 2013 2 Newspaper Association of America 3 ’Student Monitor’, 2014 Footer Fact Sources 4 re:fuel ‘College Newspaper Readership’, 2013 5 studybreakscollegemedia.com, College Students Spending Habits 2014

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