WORLD EXPORT DEVELOPMENT FORUM 2016 PROGRAMME Trade for Success: Connect, Compete, Change Status: 13 October 2016
THE WORLD EXPORT DEVELOPMENT FORUM
The 16th edition of the World Export Development Forum (WEDF) in Colombo, Sri Lanka, helps businesses to navigate the new trade and development landscape.
This year, WEDF will be co-hosted by the International Trade Centre (ITC) and the Ministry of Development Strategies and International Trade of Sri Lanka, through the Sri Lanka Export Development Board (EDB).
Wednesday, 12 October 2016
09.00-09.20 OPENING SESSION
Speakers Ms. Indira Malwatte, Chairperson and Chief Executive, Sri Lanka Export Development Board Ms. Arancha Gonzàlez, Executive Director, International Trade Centre Hon. Ranil Wickremesinghe, Prime Minister of Sri Lanka
09.20-09.30 ADDRESS BY HON. WANG SHOUWEN, VICE MINISTER OF COMMERCE, CHINA
09.30-09.40 ADDRESS BY DR. SHAMSHAD AKHTAR, UNDER-SECRETARY-GENERAL OF THE UNITED NATIONS AND EXECUTIVE SECRETARY OF THE ECONOMIC AND SOCIAL COMMISSION FOR ASIA AND THE PACIFIC (ESCAP)
09.40-11.00 PLENARY 1: WHEN REGIONAL BLOCS CROSS OCEANS
Speakers Rt. Hon. Patricia Scotland, Secretary-General, Commonwealth Secretariat, UK (Video message) Mr. Deodat Maharaj, Deputy Secretary-General, Economic and Social development, Commonwealth Secretariat, UK Dr. Susan Stone, Director, Trade, Investment and Innovation Division, UNESCAP, Thailand Mr. Shreekant Somany, Chairman & Managing Director, Somany Ceramics Ltd Mr. Mahesh Amalean, Chairman, MAS Holdings, Sri Lanka
Moderator Mr. Tony Nash, Chief Economist and Managing Partner, Complete Intelligence, Singapore
Overview Mega-regional trade agreements are on the rise, including the Transatlantic Trade and Investment Partnership, the Trans-Pacific Partnership and the Regional Comprehensive Economic Partnership. As they negotiate investments, tariffs, standards, services, intellectual property, dispute settlement and more, they have a major impact on value chains, which are likely to realign within these regional blocs, and shift trade patterns.
INTERNATIONAL TRADE CENTRE Page 2 To help businesses align their interests to an evolving trade landscape, this session offers new research from international organizations as well as cases outlining the impact for businesses in Southeast Asia, India, Pakistan, Sri Lanka and Nigeria.
11.30-12.30 IN-FOCUS SESSION: TRADE FACILITATION AND LOGISTICS IN REGIONAL INTEGRATION
Speakers Dr. D. J. Pandian, Vice President and Chief Investment Officer, Asian Infrastructure Investment Bank (AIIB) Dr. Susan Stone, Director, Trade, Investment and Innovation Division, UNESCAP, Thailand Dr. Saman Kelegama, Executive Director, Institute of Policy Studies of Sri Lanka Dr. Stefano Arganese, Chief Executive Officer, Central Eastern Southern Europe and Americas, Middle East and Africa, DHL Freight
Moderator Ms. Donia Hammami, Head of Customs and Trade Facilitation Policy, ICC, France
Overview Logistics are the key to efficient regional hubs for trade. This session shows options to develop quality infrastructure, streamlined border procedures and better logistics services in the region.
13.30-15.00 PLENARY 2: DIGITAL DOORS TO TRADE
13.30-13.40 ADDRESS BY H.E. PÉTER SZIJJÁRTÓ, MINISTER OF FOREIGN AFFAIRS AND TRADE, HUNGARY 13.40-13.50 LAUNCH OF THE JOINT ITC-ALIBABA PUBLICATION ‘E-COMMERCE IN CHINA: OPPORTUNITIES FOR ASIAN FIRMS’ BY THE ITC EXECUTIVE DIRECTOR AND THE ALIBABA VICE-PRESIDENT Ms. Arancha González, Executive Director, International Trade Centre Mr. Gao Hongbing, Vice President and Director, Alibaba Group and AliResearch
Speakers Mr. Kurt Cavano, President, GT Nexus Mr. Gao Hongbing, Vice President and Director, Alibaba Group and AliResearch Mr. Sabur Khan, Chairman, Daffodil International University & Daffodil Group Mr. Mano Sekaram, CEO & Founder, Sri Lanka Association of Software and Service Companies Ms. Sally Buberman, Co-founder, Wormhole IT Ms. Shinto Nugroho, Head of Public Policy and Governmental Relations, Google Inc. Mr. Eben Sermon, Vice President, Greater Europe, Middle East and Africa, eBay
Moderator Ms. Xin Liu, Correspondent, CCTV Europe
Overview The digital dimension is a great equalizer, opening doors to trade for firms in developing countries. Major e-commerce businesses offer insights for policymakers and businesses looking to expand internationally through e-commerce. Cases from Bangladesh and Argentina show how training is helping to rapidly bridge the digital divide; online platforms can help manage logistics in the supply chain; while Hungary outlines how its policies help businesses get online, manage international payments, deliver across borders and support after-sales delivery.
INTERNATIONAL TRADE CENTRE Page 3
15.00-16.00 CEREMONIAL INAUGURATION BY H.E. THE PRESIDENT OF SRI LANKA
Ms. Indira Malwatte, Chairperson and Chief Executive, Sri Lanka Export Development Board Ms. Arancha González, Executive Director, International Trade Centre Hon. Sujeewa Senasinghe, State Minister, Ministry of International Trade, Sri Lanka Hon. Malik Samarwickrama, Minister, Ministry of Development Strategies and International Trade H.E. Maithripala Sirisena, the President of Sri Lanka
16.30-17.30 IN-FOCUS: YOUNG ENTREPRENEURS ENABLE INNOVATION
Speakers Mr. Dulith Herath, CEO & Founder, Kapruka.com, Sri Lanka Mr. Gian Luca Petrelli, Founder and Executive Chairman, BeMyEye, United Kingdom Ms. Rizhlane El Alaoui, Executive Director & Founder, QuickTech Morocco Mr. Brian Pallas, Chairman& Founder, Opportunity Network, Italy Ms. Lubna Shaban, Director of Entrepreneurship, Child Youth Finance International, the Netherlands
Moderator Mr. Tony Nash, Chief Economist & Managing Partner, Complete Intelligence, Singapore
Overview What is innovation and how does it influence the bottom line? Two experts on youth entrepreneurship and four young business leaders will share their experiences on how innovation is translated into enterprise competitiveness.
17.30-18.30 HOW-TO SESSION: YOUNG ENTREPRENEURS: FROM IDEAS TO MARKETS
Speakers David Cordobes, Youth and Trade Programme Manager, International Trade Centre Lubna Shaban, Director of Entrepreneurship, Child Youth Finance International Rizhlan El Alaoui, Executive Director and Founder, QuickTech, Morocco Mr. Brian Pallas, Chairman & Founder, Opportunity Network, Italy
Overview Participants will be exposed to the key elements and stages to be considered when embarking for the entrepreneurship journey. The session will showcase resources, tools and services needed at each stage.
INTERNATIONAL TRADE CENTRE Page 4
Thursday, 13 October 2016
08.30-09.30 RING THE BELL INITIATIVE
Ms. Indira Malwatte, Chairperson & Chief Executive, Sri Lanka Export Development Board Ms. Rita Musthapha, Chairperson, Women’s Chamber of Industry & Commerce Ms. Lakmini Wijesundara, Chairperson, Iron One Technology Ltd Mr. Vajira Kulathilake, Chairman, Colombo Stock Exchange Ms. Arancha González, Executive Director, International Trade Centre Hon. Sujeewa Senasinghe, State Minister, Ministry of International Trade, Sri Lanka
09.30-11.00 PLENARY 3: STANDARDS, A GATEWAY TO GLOBAL MARKETS
09.30 SPECIAL ADDRESS BY UPUL JAYASOORIYA, CHAIRMAN, BOARD OF INVESTMENT OF SRI LANKA
09.45 LAUNCH OF ITC FLAGSHIP’S REPORT ‘SME COMPETITIVENESS OUTLOOK: MEETING THE STANDARD FOR TRADE’
Speakers Mr. Upul Jayasuriya, Chairman, Board of Investment of Sri Lanka Mr. Jagdish Singla, Vice President, Nestlé Sri Lanka Ms. Marion Jansen, Chief Economist, International Trade Centre Mr. Malik Fernando, Director, Dilmah Tea Mr. Kolin Low, Regional Manager, International Organization for Standardization Ms. Ursula Wynhoven, Chief, Social Sustainability, Governance and Legal, UN Global Compact Mr. Matanda Wabuyele, Chief Executive Officer, Kenya National Chamber of Commerce and Industry
Moderator Ms. Xin Liu, Correspondent, CCTV Europe
Overview Businesses and policymakers have strategic choices to make about selecting and investing in standards, which are key to participate in international value chains. This session outlines key findings of ITC’s flagship report “Meeting the Standard for Trade” and shows how businesses and policymakers can address these issues.
11.45-12.45 HOW-TO SESSION: SUSTAINABILITY STANDARDS AND HOW TO MEET THEM
Speaker Joe Wozniak, Head, Trade for Sustainable Development, International Trade Centre
Overview Sri Lankan enterprises, regardless of their position in the value chain, will better understand the sustainability initiatives landscape and how to connect with business partners through Sustainability Map.
12.45 OFFICIAL GROUP PHOTO FOR ALL WEDF PARTICIPANT
INTERNATIONAL TRADE CENTRE Page 5
14.00-15.30 PLENARY 4: AUTHENTICITY: THE NEW TOURISM DESTINATION
Speakers Mr. Hiran Cooray, Chairman, Jetwing Sri Lanka Mr. Pascal Khoo, Writer / Tourism Expert, Myanmar Dr. Wolfgang Arlt, Director, China Outbound Tourism Research Institute, Germany Ms. Zoritsa Urosevic, Representative of the World Tourism Organization to the United Nations in Geneva Mr. Vikrom Kromadit, Chairman & Vice-Chairman, Amata Foundation & China-Thailand Business Council Mr. P.M. Withana, Chairman, Sri Lanka Tourist Promotion Bureau
Moderator Ms. Natasha Martin, Marketing Specialist, Solimar, USA
Overview Social networks, internet booking and ethical buying are driving knowledgeable, educated consumers towards a search for authenticity in tourism experiences. Connecting with the consumer to deliver authentic and sustainable tourism requires vision and coordination among a huge range of business and government actors.
This session shows how tourists view authenticity and destinations can become competitive by delivering authentic experiences, with perspective from government policymakers, business leaders, international organization officials and tourism experts.
16.00-17.00 HOW-TO SESSION: HOW TO GO INTERNATIONAL IN THE IT SECTOR
Speakers Ms. Patricia Russ, Associate Programme Officer, International Trade Centre Ms. Rezwana Khan, Director and COO, StarComputer Systems, Bangladesh Mr. Mangala Karunaratne, Founder & CEO, Calcey Technologies
Overview IT entrepreneurs will learn how to grow their businesses by leveraging public sector procurement, as well as gaining new clients in new markets through targeted business development.
17.00-17.45 CLOSING SESSION
Speakers H.E. Mr. Sujeewa Senasinghe, State Minister of International Trade, Sri Lanka Ms. Zahra Maafiri, General Manager, Maroc export, Morocco H.E. Dr. Petra Pana, Deputy State Secretary for Foreign Economic Affairs, Hungary Ms. Arancha González, Executive Director, International Trade Centre