WORLD EXPORT DEVELOPMENT FORUM 2016 PROGRAMME Trade for Success: Connect, Compete, Change Status: 13 October 2016

THE WORLD EXPORT DEVELOPMENT FORUM

The 16th edition of the World Export Development Forum (WEDF) in , , helps businesses to navigate the new trade and development landscape.

This year, WEDF will be co-hosted by the International Trade Centre (ITC) and the Ministry of Development Strategies and International Trade of Sri Lanka, through the Sri Lanka Export Development Board (EDB).

Wednesday, 12 October 2016

09.00-09.20 OPENING SESSION

Speakers  Ms. Indira Malwatte, Chairperson and Chief Executive, Sri Lanka Export Development Board  Ms. Arancha Gonzàlez, Executive Director, International Trade Centre  Hon. , Prime Minister of Sri Lanka

09.20-09.30 ADDRESS BY HON. WANG SHOUWEN, VICE MINISTER OF COMMERCE, CHINA

09.30-09.40 ADDRESS BY DR. SHAMSHAD AKHTAR, UNDER-SECRETARY-GENERAL OF THE UNITED NATIONS AND EXECUTIVE SECRETARY OF THE ECONOMIC AND SOCIAL COMMISSION FOR ASIA AND THE PACIFIC (ESCAP)

09.40-11.00 PLENARY 1: WHEN REGIONAL BLOCS CROSS OCEANS

Speakers  Rt. Hon. Patricia Scotland, Secretary-General, Commonwealth Secretariat, UK (Video message)  Mr. Deodat Maharaj, Deputy Secretary-General, Economic and Social development, Commonwealth Secretariat, UK  Dr. Susan Stone, Director, Trade, Investment and Innovation Division, UNESCAP, Thailand  Mr. Shreekant Somany, Chairman & Managing Director, Somany Ceramics Ltd  Mr. Mahesh Amalean, Chairman, MAS Holdings, Sri Lanka

Moderator  Mr. Tony Nash, Chief Economist and Managing Partner, Complete Intelligence, Singapore

Overview Mega-regional trade agreements are on the rise, including the Transatlantic Trade and Investment Partnership, the Trans-Pacific Partnership and the Regional Comprehensive Economic Partnership. As they negotiate investments, tariffs, standards, services, intellectual property, dispute settlement and more, they have a major impact on value chains, which are likely to realign within these regional blocs, and shift trade patterns.

INTERNATIONAL TRADE CENTRE Page 2 To help businesses align their interests to an evolving trade landscape, this session offers new research from international organizations as well as cases outlining the impact for businesses in Southeast Asia, India, Pakistan, Sri Lanka and Nigeria.

11.30-12.30 IN-FOCUS SESSION: TRADE FACILITATION AND LOGISTICS IN REGIONAL INTEGRATION

Speakers  Dr. D. J. Pandian, Vice President and Chief Investment Officer, Asian Infrastructure Investment Bank (AIIB)  Dr. Susan Stone, Director, Trade, Investment and Innovation Division, UNESCAP, Thailand  Dr. Saman Kelegama, Executive Director, Institute of Policy Studies of Sri Lanka  Dr. Stefano Arganese, Chief Executive Officer, Central Eastern Southern Europe and Americas, Middle East and Africa, DHL Freight

Moderator  Ms. Donia Hammami, Head of Customs and Trade Facilitation Policy, ICC, France

Overview Logistics are the key to efficient regional hubs for trade. This session shows options to develop quality infrastructure, streamlined border procedures and better logistics services in the region.

13.30-15.00 PLENARY 2: DIGITAL DOORS TO TRADE

 13.30-13.40 ADDRESS BY H.E. PÉTER SZIJJÁRTÓ, MINISTER OF FOREIGN AFFAIRS AND TRADE, HUNGARY  13.40-13.50 LAUNCH OF THE JOINT ITC-ALIBABA PUBLICATION ‘E-COMMERCE IN CHINA: OPPORTUNITIES FOR ASIAN FIRMS’ BY THE ITC EXECUTIVE DIRECTOR AND THE ALIBABA VICE-PRESIDENT Ms. Arancha González, Executive Director, International Trade Centre Mr. Gao Hongbing, Vice President and Director, Alibaba Group and AliResearch

Speakers  Mr. Kurt Cavano, President, GT Nexus  Mr. Gao Hongbing, Vice President and Director, Alibaba Group and AliResearch  Mr. Sabur Khan, Chairman, Daffodil International University & Daffodil Group  Mr. Mano Sekaram, CEO & Founder, Sri Lanka Association of Software and Service Companies  Ms. Sally Buberman, Co-founder, Wormhole IT  Ms. Shinto Nugroho, Head of Public Policy and Governmental Relations, Google Inc.  Mr. Eben Sermon, Vice President, Greater Europe, Middle East and Africa, eBay

Moderator  Ms. Xin Liu, Correspondent, CCTV Europe

Overview The digital dimension is a great equalizer, opening doors to trade for firms in developing countries. Major e-commerce businesses offer insights for policymakers and businesses looking to expand internationally through e-commerce. Cases from Bangladesh and Argentina show how training is helping to rapidly bridge the digital divide; online platforms can help manage logistics in the supply chain; while Hungary outlines how its policies help businesses get online, manage international payments, deliver across borders and support after-sales delivery.

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15.00-16.00 CEREMONIAL INAUGURATION BY H.E. THE PRESIDENT OF SRI LANKA

 Ms. Indira Malwatte, Chairperson and Chief Executive, Sri Lanka Export Development Board  Ms. Arancha González, Executive Director, International Trade Centre  Hon. Sujeewa Senasinghe, State Minister, Ministry of International Trade, Sri Lanka  Hon. Malik Samarwickrama, Minister, Ministry of Development Strategies and International Trade  H.E. , the President of Sri Lanka

16.30-17.30 IN-FOCUS: YOUNG ENTREPRENEURS ENABLE INNOVATION

Speakers  Mr. Dulith Herath, CEO & Founder, Kapruka.com, Sri Lanka  Mr. Gian Luca Petrelli, Founder and Executive Chairman, BeMyEye, United Kingdom  Ms. Rizhlane El Alaoui, Executive Director & Founder, QuickTech Morocco  Mr. Brian Pallas, Chairman& Founder, Opportunity Network, Italy  Ms. Lubna Shaban, Director of Entrepreneurship, Child Youth Finance International, the Netherlands

Moderator  Mr. Tony Nash, Chief Economist & Managing Partner, Complete Intelligence, Singapore

Overview What is innovation and how does it influence the bottom line? Two experts on youth entrepreneurship and four young business leaders will share their experiences on how innovation is translated into enterprise competitiveness.

17.30-18.30 HOW-TO SESSION: YOUNG ENTREPRENEURS: FROM IDEAS TO MARKETS

Speakers  David Cordobes, Youth and Trade Programme Manager, International Trade Centre  Lubna Shaban, Director of Entrepreneurship, Child Youth Finance International  Rizhlan El Alaoui, Executive Director and Founder, QuickTech, Morocco  Mr. Brian Pallas, Chairman & Founder, Opportunity Network, Italy

Overview Participants will be exposed to the key elements and stages to be considered when embarking for the entrepreneurship journey. The session will showcase resources, tools and services needed at each stage.

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Thursday, 13 October 2016

08.30-09.30 RING THE BELL INITIATIVE

 Ms. Indira Malwatte, Chairperson & Chief Executive, Sri Lanka Export Development Board  Ms. Rita Musthapha, Chairperson, Women’s Chamber of Industry & Commerce  Ms. Lakmini Wijesundara, Chairperson, Iron One Technology Ltd  Mr. Vajira Kulathilake, Chairman, Colombo Stock Exchange  Ms. Arancha González, Executive Director, International Trade Centre  Hon. Sujeewa Senasinghe, State Minister, Ministry of International Trade, Sri Lanka

09.30-11.00 PLENARY 3: STANDARDS, A GATEWAY TO GLOBAL MARKETS

09.30 SPECIAL ADDRESS BY UPUL JAYASOORIYA, CHAIRMAN, BOARD OF INVESTMENT OF SRI LANKA

09.45 LAUNCH OF ITC FLAGSHIP’S REPORT ‘SME COMPETITIVENESS OUTLOOK: MEETING THE STANDARD FOR TRADE’

Speakers  Mr. Upul Jayasuriya, Chairman, Board of Investment of Sri Lanka  Mr. Jagdish Singla, Vice President, Nestlé Sri Lanka  Ms. Marion Jansen, Chief Economist, International Trade Centre  Mr. Malik Fernando, Director, Dilmah Tea  Mr. Kolin Low, Regional Manager, International Organization for Standardization  Ms. Ursula Wynhoven, Chief, Social Sustainability, Governance and Legal, UN Global Compact  Mr. Matanda Wabuyele, Chief Executive Officer, Kenya National Chamber of Commerce and Industry

Moderator  Ms. Xin Liu, Correspondent, CCTV Europe

Overview Businesses and policymakers have strategic choices to make about selecting and investing in standards, which are key to participate in international value chains. This session outlines key findings of ITC’s flagship report “Meeting the Standard for Trade” and shows how businesses and policymakers can address these issues.

11.45-12.45 HOW-TO SESSION: SUSTAINABILITY STANDARDS AND HOW TO MEET THEM

Speaker  Joe Wozniak, Head, Trade for Sustainable Development, International Trade Centre

Overview Sri Lankan enterprises, regardless of their position in the value chain, will better understand the sustainability initiatives landscape and how to connect with business partners through Sustainability Map.

12.45 OFFICIAL GROUP PHOTO FOR ALL WEDF PARTICIPANT

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14.00-15.30 PLENARY 4: AUTHENTICITY: THE NEW TOURISM DESTINATION

Speakers  Mr. Hiran Cooray, Chairman, Jetwing Sri Lanka  Mr. Pascal Khoo, Writer / Tourism Expert, Myanmar  Dr. Wolfgang Arlt, Director, China Outbound Tourism Research Institute, Germany  Ms. Zoritsa Urosevic, Representative of the World Tourism Organization to the United Nations in Geneva  Mr. Vikrom Kromadit, Chairman & Vice-Chairman, Amata Foundation & China-Thailand Business Council  Mr. P.M. Withana, Chairman, Sri Lanka Tourist Promotion Bureau

Moderator  Ms. Natasha Martin, Marketing Specialist, Solimar, USA

Overview Social networks, internet booking and ethical buying are driving knowledgeable, educated consumers towards a search for authenticity in tourism experiences. Connecting with the consumer to deliver authentic and sustainable tourism requires vision and coordination among a huge range of business and government actors.

This session shows how tourists view authenticity and destinations can become competitive by delivering authentic experiences, with perspective from government policymakers, business leaders, international organization officials and tourism experts.

16.00-17.00 HOW-TO SESSION: HOW TO GO INTERNATIONAL IN THE IT SECTOR

Speakers  Ms. Patricia Russ, Associate Programme Officer, International Trade Centre  Ms. Rezwana Khan, Director and COO, StarComputer Systems, Bangladesh  Mr. Mangala Karunaratne, Founder & CEO, Calcey Technologies

Overview IT entrepreneurs will learn how to grow their businesses by leveraging public sector procurement, as well as gaining new clients in new markets through targeted business development.

17.00-17.45 CLOSING SESSION

Speakers  H.E. Mr. Sujeewa Senasinghe, State Minister of International Trade, Sri Lanka  Ms. Zahra Maafiri, General Manager, Maroc export, Morocco  H.E. Dr. Petra Pana, Deputy State Secretary for Foreign Economic Affairs, Hungary  Ms. Arancha González, Executive Director, International Trade Centre