COVID-19 EMEA Travel Impact Analysis 27 March 2020
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ADARA private & confidential Europe YTD Trend BOOKINGS All combined, the industry is losing about 74% of bookings in relation to last year
Flight & Hotel Bookings (Combined) to Europe Indexed to Jan 2020 3,5
YoY breakpoint 3,0 2019
2,5 Gap evaluated 2,0 in approximately -74% YoY in 1,5 Booking activity for Week 12 1,0 2020 0,5
- W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 JAN FEB MAR
First confirmed Diamond France first Virus surges in Trump blocs EU bars most cases outside Princess Cruise coronavirus Iran and Italy visitors from travellers from mainland China quarantined death in Europe Europe outside US first death, “do not travel” warning issued
1 = base value, above growth, below negative in relation to base value (e.g: 1.1 = 10% growth) Note: Weeks matched YoY for the analysis ADARA private & confidential Europe Trends BOOKINGS Bookings to date indicate a very small number of flights departing to Europe beyond April
Flight Departures from Bookings Made to Date 17-25 Mar 2020, Indexed to 17 Mar 2,0 1,8 1,6 1,4 1,2 Indexed to 17 March EU bars most travellers 1,0 from outside 2019 0,8 Large gap against last year 0,6 2020 curve far from closing the gap 0,4 2020 0,2 -
W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W31 W32 W33 W34 W35 W36 W37 W38 W39 W40 W41 W42 W43 W44 W45 W46 W47 W48 W49 W50 W51 W52 W53
17 MAR APR MAY JUN JUL AGO SEP OCT NOV DEC
1 = base value, above growth, below negative in relation to base value (e.g: 1.1 = 10% growth) Note: Weeks matched YoY for the analysis ADARA private & confidential Europe Trends BOOKINGS For Hotels, future check-in dates point to convergence vs last year during W17 (19th April)
Hotel Planned Check-ins from Bookings Made to Date 17-25 Mar 2020, Indexed to 17 Mar 1,8 1,6 1,4 1,2
Indexed to 17 March 1,0 EU bars most travellers 2019 from outside 0,8 0,6 Is Apr-May a converging point for hotels? 0,4 2020 0,2 -
W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W31 W32 W33 W34 W35 W36 W37 W38 W39 W40 W41 W42 W43 W44 W45 W46 W47 W48 W49 W50 W51 W52 W53
17 MAR APR MAY JUN JUL AGO SEP OCT NOV DEC
1 = base value, above growth, below negative in relation to base value (e.g: 1.1 = 10% growth) Note: Weeks matched YoY for the analysis ADARA private & confidential Europe Trends SEARCH Hotel search interest dropped faster than flights
Flight & Hotel Search Trend Indexed to January 4,5 4,0 3,5
3,0 2019 2,5 Flight Searches 2,0 1,5 1,0 2019 2020 Flight searches Hotel Searches 0,5 2020 Hotel searches dropped faster than flights - W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W31 W32 W33 W34 W35 W36 W37 W38 W39 W40 W41 W42 W43 W44 W45 W46 W47 W48 W49 W50 W51 W52 W53
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2020
1 = base value, above growth, below negative in relation to base value (e.g: 1.1 = 10% growth) Note: Weeks matched YoY for the analysis ADARA private & confidential Sara Pastor
• Managing Director, Destinations, EMEA
• Email: [email protected]
• Phone: +34 616 466 080
ADARA private & confidential