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Series Prospectus Why Indy Lights?

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Series Prospectus Why Indy Lights? Series Prospectus Why Indy Lights? The Indy Lights Presented by Cooper Tires series represents the final step on the Mazda Road to Indy and the final training ground for drivers before graduating to the Verizon IndyCar Series. o A state-of-the-art new car is being introduced for the 2015 season, complete with paddle shifters, push-to-pass and safety components meeting INDYCAR and FIA standards o Drivers receive ample seat time (180 minutes +) on event weekends, meeting or exceeding other series around the world o Mazda named Official Engine partner of Indy Lights o 2015 series champion receives guaranteed three race scholarship to the Verizon IndyCar Series o This scholarship includes a guaranteed attempt to race the 2016 Indianapolis 500 o Series is sanctioned by INDYCAR o Indy Lights events are primarily run in conjunction with the Verizon IndyCar Series o Team and driver prize package worth over $1.5 million o 10 event weekend, 16 race schedule confirmed for 2015 season o Unparalleled access to Verizon IndyCar Series teams, drivers and partners What is the Mazda Road to Indy? The Mazda Road to Indy is the official driver development program of INDYCAR and features a clear, defined path for drivers, teams and partners to advance to the Verizon IndyCar Series and Indianapolis 500. o Drivers follow series path of USF2000, Pro Mazda and Indy Lights on their way to the Verizon IndyCar Series o Scholarships totaling over $2 million available for series champions to advance throughout the system o Compete on the same tracks and on the same weekends as the Verizon IndyCar Series o Drivers take part in comprehensive off-track business training program - the Mazda Road to Indy Summit o Drivers have opportunities to interact with Verizon IndyCar Series drivers and teams o Recent graduates of the program include Gabby Chaves, Sage Karam, Jack Hawksworth, Josef Newgarden and James Hinchcliffe The Dallara IL-15 Car Making its debut in 2015, the Dallara IL-15 will offer the latest in safety, technology and performance while providing a cost-effective platform for our teams: o Constructed by Dallara Automobili o Highest performing racecar in its class o 450 HP Mazda/AER turbocharged engine, capable of running the entire season without rebuild o 50 HP push-to-pass for high speed overtaking o Cosworth steering wheel with integral display o Full integrated paddle shift technology o Quality, high performance Cooper Tires o Patented Motegi wheels with techno-mesh design o Driver’s seat fits Indy Lights and IndyCar Series cars o Meets INDYCAR standards in chassis penetration and cockpit rim o Raised monocoque around driver’s head for protection o Patented Serviceable Braille Carbon Fiber Lithium Ion Battery Scholarship Program Champion Receives 2014 Champion $750,000 scholarship towards the Verizon IndyCar Series with three guaranteed races including the Gabby Chaves Indianapolis 500 Scholarship plus added value package totaling $588,000 to advance to Indy Lights Spencer Pigot Scholarship plus added value package totaling $378,600 to advance to Pro Mazda Florian Latorre 5 Series Marketing The Indy Lights series has launched a worldwide marketing and recruitment strategy. Elements of this program include: o Creation of RoadtoIndy.TV o Behind the scenes look at Mazda Road to Indy program o Exclusive content not shown anywhere else o Features at-track and studio recaps of the latest news on drivers, teams and partners o Social media campaign highlighted by over 90k followers on Facebook o Advertising campaign in Autosport Magazine o Campaign ran through September of 2014 o Targeted ad placement in print magazine o Strategic Autosport.com home page takeovers following top European events o Leaderboard ad and link placement on Autosport.com o RACER Magazine campaign (Official Partner) o Half-page ads based around each of the MRTI series o Advertorials about each series throughout the season o Expanded editorial content and driver spotlights o Partnerships with racing series and organizations around the world o Partner Activation and Promotion o Cooper Tires social media initiative o Hashtag contest involving drivers and teams o Has generated over 22.5 million impressions March – May 2014 Series Marketing The Indy Lights series has launched a worldwide marketing and recruitment strategy. Elements of this program include: o Additional Advertising Programs o RaceCar Engineering Magazine o EFormulaCarNews.com o Sample Ads Below: Multi-purpose Ad Multi-purpose Ad Autosport Magazine Ad IndyCar Bonus Test Day Program Through a partnership with the Verizon IndyCar Series, Indy Lights drivers will now have the opportunity to test an Indy car during the 2015 racing season. Verizon IndyCar Series teams will receive one bonus private test day during the 2015 season if they utilize an Indy Lights driver for that test. To be eligible, the Indy Lights driver must be currently competing in the series and compete in a minimum number of races as defined by series officials. Demographics 28% 19% 18% Top 10 Markets 35% 1. Indianapolis, IN 2. Tampa-St. Petersburg, FL 3. Portland, OR 4. Dayton, OH 5. Milwaukee, WI 6. Nashville, TN 7. Philadelphia, PA 8. Knoxville, TN 9. Tulsa, OK 10. Ft. Myers-Naples, FL Demographics Age Gender Education Average Age 50.1 Male 71.8% Less than High School 10.5% 18 - 24 8.4% Female 28.2% 25 – 34 12.7% High School Graduate 35.9% Race 35 – 44 15.4% Some College 30.0% White 79.5% 45 – 54 21.9% College Graduate 13.5% African American 11.5% 55 – 64 18.9% Graduate Student or 10.1% 65+ 22.8% Asian 4.4% More Other 4.6% Homeowner Employment Own Residence (Any Employed Full or 72.4% 58.7% Type) Part-Time Retired 21.8% Rent Residence (Any 24.3% Full-Time Student 1.8% Type) Homemaker 3.7% Other* 14.0% Television The 2015 season will feature television coverage of all events on NBC Sports Network (United States) and ESPN International. NBC Sports Network reaches nearly 80 million homes and ESPN International broadcasts are shown in over 20 different countries around the world. o Events shown live to tape or same week broadcasts when possible o Indy Lights television window will be aired as part of the INDYCAR block on NBCSN o One car receives in-car camera for each event; additional cameras available for purchase o Complete race coverage, including pre and post race features and interviews Graduates Over 100 drivers have successfully graduated from Indy Lights up to the Verizon IndyCar Series and Indianapolis 500. 19 of the 33 (58%) starters in the 2014 Indianapolis 500 traveled through the Indy Lights series. Recent graduates include: - Sage Karam (Indianapolis 500) - Carlos Munoz (1st season in Verizon IndyCar Series) - Jack Hawksworth (1st season in Verizon IndyCar Series) - James Hinchcliffe (3rd season in Verizon IndyCar Series) - Josef Newgarden (3rd season in Verizon IndyCar Series) Veteran graduates include: - Helio Castroneves (3-time Indianapolis 500 winner) - Scott Dixon (Indianapolis 500 winner and 2-time series champion) - Ed Carpenter (2-time Indianapolis 500 pole-sitter) - Tony Kanaan (Indianapolis 500 winner and series champion) 2015 Schedule Date Track Type March 27-29 Streets of St. Petersburg* Street Course April 17-19 Streets of Long Beach Street Course April 24-26 Barber Motorsports Park* Road Course May 7-9 IMS Road Course* Road Course May 21-22 IMS Oval Oval June 12-14 Streets of Toronto* Street Course July 11-12 Milwaukee Mile Oval July 17-18 Iowa Speedway Oval July 31-August 2 Mid-Ohio Sports Car Course* Road Course September 11-13 Mazda Raceway Laguna Seca* Road Course * Indicates double header weekend Series Partners .
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