www.eventfaqs.com 4 Apr 2012 MAIN ISSUE 56 PAGES INCLUDING COVERS | VOLUME 2 | ISSUE 12 ` 100/- Events | Entertainment | Promotions | MICE | BTL | Sponsorship | Sports The Geo of BTL In Focus: India Design Forum brings the global design world closer to home p 16 Artistaloud.com launches webcert marathon property p 20 Also Featured: Learning and Delight The two major take-outs from the WOW Awards 2012 Jury meet p 30 What does the world of sport marketing look like beyond cricket? p 36 Team building with a difference! p 34 Market Pulse: Bringing the Jaguar Alive An interview with Rohit Suri, Head Premier Car Division, Jaguar Land Rover India, p 38 OOH Media... going experiential? - Sanjay Pareek, President, Percept Out of Home p 42 RNIRNI registrationregistration 108290/2010108290/2010 PostalPostal registrationregistration nono MH/MR/N/150/MBI/11-13MH/MR/N/150/MBI/11-13 postedposted atat MumbaiMumbai PatrikaPatrika ChannelChannel SortingSorting OfficeOffice onon everyevery 7th7th oror 8th8th ofof thethe monthmonth 4 April 2012, EXPERIENTIAL MARKETING 03 It’s all happening here EDITORIAL TEAM: KARISHMA HUNDALANI
[email protected] +91 98212 80003 There’s often wonder on how experiential marketers deal KARAN IYER with the high adrenaline levels created on the lead up and
[email protected] +91 80977 68788 during a live campaign. There’s no room for error, there SHACHI TAPIAWALA
[email protected] +91 98336 21173 are no re-takes and all the months of planning is realized RACHEL GEORGE in those hours when the experience comes on. Whatever
[email protected] +91 98197 77983 the objective, whatever the strategy, the audience must be CONTRIBUTORS WOWed! Roshan Abbas, MD, Encompass DESIGN TEAM: VINAYAK ALLE The count down to the WOW Awards 2012 has begun.