NORDKOMM (6) Nordic Research Seminar on Communication

FEBRUARY 23-25, 2012

FINAL PROGRAMME

Organized by

Centre for Corporate Communication Department of Communication, Culture and Languages BI Norwegian Business School , Norway

ASB Centre for Corporate Communication Aarhus School of Business and Social Sciences Aarhus University Denmark

Supported by:

Programme Nordkomm – 6 February 23-25, 2012

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Nordkomm – 6 Programme February 23-25, 2012

WELCOME TO NORDKOMM (6) - The annual Nordic Research Seminar on Communication at Lysebu, Norway, February 23 -25, 2012

BI Norwegian Business School and ASB Centre for Corporate Communication, Aarhus School of Business and Social Sciences, Aarhus University

Once again, we have the pleasure to invite fellow communication researchers to the annual Nordic Research Seminar on Communication, NORDKOMM (6), this year held at Lysebu in Norway, February 23 -25, 2012.

Like the five previous times, the purpose of the seminar is to provide communication scholars with an opportunity to present and discuss their research - “from project to result” - in an informal forum. This year we are happy to welcome representatives of all the four Nordic nations including academics from BI Norwegian Business School, Aarhus School of Business and Social Sciences, Lund University and Aalto University.

We very much look forward to seeing all of you.

Organizers of NORDKOMM

MARIA ISAKSSON FINN FRANDSEN Associate Professor Professor Department of Centre for Corporate Communication, Culture and Communication Languages

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Programme Nordkomm – 6 February 23-25, 2012

PRACTICAL INFORMATION

NORDKOMM (6)

Lysebu Lysebu is a unique hotel, meeting and conference centre dating back to WWI with traditional Norwegian building techniques in the structures and decorations. On September 6th 1947 the property of Lysebu - 48 000 square meters in all - was donated to The Danish- Norwegian Cooperation Fund as a sign of the appreciation of the food aid Norway received from Denmark during WWII. Prices Prices include room rates, all meals and refreshments. Drinks and the museum entrance fee are not included. Location Lysebu is located just 14km or a 20 minute drive from Oslo Central Station and a 50 minute drive from Norway’s main international airport, Oslo Gardermoen.

Address:

Lysebu Lysebuveien 12 Postboks 109, 0712 Oslo www.lysebu.no Public Transportation Lysebu is easily accessible by public transport, with the underground station within walking distance of the amenities. If arriving from Oslo Gardermoen Airport, take the Airport Express Train (20 minutes) to the Central Station. Then take the underground Line 1 from Jernbanetorget (in the central station) westbound towards . There are signs from Voksenkollen station leading you to Lysebu. Taxi - Oslo Taxi +47 02323 - Norgestaxi +47 08000 Social Event Friday, February 24th:

Visit to the Ibsen Museum including a guided tour at approx: 14:30. For more information about the museum and its exhibitions please visit: www.norskfolkemuseum.no/en/Related-units/The-Ibsen-Museum Programme Changes Please let us know if you have comments to the programme, if you want to change something, or if we have made any mistakes. Food & Diet Please also let us know if you are a vegetarian, have any food allergies or if you have any other special dietary needs so that we can notify Lysebu. Contact If you have any questions regarding the content of the programme or the social events, please contact Finn Frandsen ([email protected]) or Maria Isaksson ([email protected]).

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Nordkomm – 6 Programme February 23-25, 2012

PARTICIPANTS

NAME PLACE E-MAIL

Fink, Jonas Kretzschmar ASB Centre for Corporate Communication [email protected]

Frandsen, Finn ASB Centre for Corporate Communication [email protected]

Jacobsen, Johan ASB Centre for Corporate Communication [email protected]

Johansen, Winni ASB Centre for Corporate Communication [email protected]

Jørgensen, Poul Erik F. ASB Centre for Corporate Communication [email protected]

Pollach, Irene ASB Centre for Corporate Communication [email protected]

Simonsen, Daniel Morten ASB Centre for Corporate Communication [email protected]

Bang, Tor Department of Communication, Culture and [email protected] Languages, BI

Brønn, Peggy Department of Communication, Culture and [email protected] Languages, BI

Brønn, Carl Department of Strategy and Logistics, BI [email protected]

Isaksson, Maria Department of Communication, Culture and [email protected] Languages, BI

Søderholm, Gillian Warner Department of Communication, Culture and [email protected] Languages, BI

Tellefsen, Brynjulf Department of Communication, Culture and [email protected] Languages, BI

Heide, Mats Department of Communication and Media, Lund [email protected] University

Simonsson, Charlotte Department of Communication and Media, Lund [email protected] University von Platen, Sara Department of Communication and Media, Lund [email protected] University

Kankaanranta, Anne International Business Communication, [email protected] Aalto University School of Economics

Louhiala-Salminen, Leena International Business Communication, [email protected] Aalto University School of Economics

Moisander, Johanna International Business Communication, [email protected] Aalto University School of Economics

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Programme Nordkomm – 6 February 23-25, 2012

PROGRAMME

- THURSDAY, FEBRUARY 23 –

ARRIVAL

11:30-12:30 Lunch

12:30-15:00 Welcome to NORDKOMM (6): Introduction: Who Are We?

Peggy Simcic Brønn & Carl Brønn: The role of communication in the post-modern organization: The case of inter-organizational relationships (BI Norwegian Business School, Norwegian University of Life Sciences)

Gillian Warner-Søderholm: Filling the followercentric gap: preferred leadership behaviours across cultures. (BI Norwegian Business School)

Irene Pollach: Corporate Environmental Reporting and News Coverage of Environmental Issues: An Agenda Setting Perspective (ASB Centre for Corporate Communication, Aarhus University)

15:00 Coffee - Our rooms will be ready!

15:30-17:30 Mats Heide & Charlotte Simonsson: On Studying Internal Crisis Communication: Some initial results (Department of Communication and Media, Lund University)

Maria Isaksson & Poul Erik F. Jørgensen Between moral leadership and executive authority. Visionary rhetoric in the Danish and Norwegian Prime Ministers’ New Year’s address 2012. (BI Norwegian Business School, ASB Centre for Corporate Communication, Aarhus University )

18:00-20:00 Dinner (three course menu)

20:00 Communication Research in the Nordic Countries: Four Short Reports from the Institutional Battlefields. A semi-social event (including some wine) (M. Heide, L. Louhiala-Salminen, B. Tellefsen, and F. Frandsen)

- FRIDAY, FEBRUARY 24 –

9:00-11:30 Anne Kankaanranta & Leena Louhiala-Salminen: Addressing the concept of BELF. (Aalto University)

Johan Jacobsen: Crises From Within: Internal Crisis Communication and Crisis Perception (ASB Centre for Corporate Communication, Aarhus University)

10:30-10:45 Coffee

Sara von Platen: Reaching the inside from the outside? Member identification and auto-communication (Department of Communication and Media, Lund University)

11:30-12:30 Lunch 6

Nordkomm – 6 Programme February 23-25, 2012

12:30-13:15 Johanna Moisander: Co-creation of value in the converging media markets: consumers as strategic agents and brand workers. (Aalto University)

13:45 Departure for The Ibsen Museum

14:30-15:30 Guided tour The Ibsen Museum

16:30-17:30 Informal discussion: Nordic Project: The Institutionalization of Strategic Communication in Private and Public Organizations in Denmark, Finland, Norway, and Sweden

18:00 Dinner (three course menu)

- SATURDAY, FEBRUARY 25 –

9:00-11:30 Tor Bang: "Fra agitasjon til propaganda: Arbeiderbevegelsens kommunikasjonsstrategiske endringer i 1933/34" (BI Norwegian Business School)

Daniel Morten Simonsen: Organizational Resilience (ASB Centre for Corporate Communication, Aarhus University)

10:15-10:30 Coffee

10:30-11:15 Finn Frandsen & Winni Johansen The Cocreational Perspective in Public Relations A Conceptual Profile (ASB Centre for Corporate Communication, Aarhus University)

11:15 Wrapping up: NORDKOMM (7) Where, when and how?

12:00-13:00 Lunch

DEPARTURE

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Programme Nordkomm – 6 February 23-25, 2012

DEPARTMENT OF COMMUNICATION, ASB CENTRE FOR CORPORATE CULTURE AND LANGUAGES COMMUNICATION BI Norwegian Business School Aarhus School of Business and Social Nydalesveien 37 Sciences NO – 0484 Oslo Fuglesangs Alle 4 DK – 8210 Aarhus V

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