ST.TERESA’S COLLEGE, ERNAKULAM

(AUTONOMOUS)

Affiliated to Mahatma Gandhi University, Kottayam

CURRICULUM FOR MASTER’S PROGRAMME IN FASHION DESIGNING

Under Credit & Semester System

(2020 admission onwards)

Curriculum and Syllabi 2020

Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

ST. TERESA’S COLLEGE (AUTONOMOUS), ERNAKULAM

DEPARTMENT OF FASHION DESIGNING

BOARD OF STUDIES IN FASHION DESIGNING

LIST OF MEMBERS

1. Ms. Lekha Sreenivas, Associate Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Centre Co-ordinator)

2. Ms. Nair Supriya Damodaran, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam(Chairman)

3. Dr. C. S. Jayaraman, Professor and Head (Rtd), Department of English, Sacred Heart College, Thevara, Visiting Faculty, Department of Visual Media & English, Amritha School of Arts and Science, Department of Fashion Designing, St.Teresa’s College, Ernakulam.(Subject Expert)

4. Ms. Manjulin Jacob, Head of the Department, Department of Home Science, Assumption College, Changanasserry. (University Nominee)

5. Sr. Manju Thomas, Assistant Professor, Department of Fashion Designing, Holy Cross Institute of Management and Technology, Near MalayalaManorama, Nadakkavu Junction, Calicut. (Subject Expert)

6. Ms. Nisha N, Assistant Professor, Department of Fashion Designing, Holy Cross Institute of Management and Technology, Near Malayala Manorama, Nadakkavu Junction, Calicut. (Subject Expert)

7. Mr. Jobin Joy, Head Designer, Seematti, M.G. Road, Ernakulam.(Industry Representative)

8. Ms. Dhanya. K. B., Costume Designer and Stylist (Malayalam Movie and Ad Films), Cheppaparambil House, Mankara P.O., Palakkad.(Alumni Representative)

9. Ms. Vinitha Paulose, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Member)

10. Ms. Krishnapriya G. Warrier, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Member)

11. Ms. Nethra Shyam, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Member)

Curriculum and Syllabus (2020 admission onwards)

Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

12. Ms. Honey Prathap, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Member)

13. Ms. Anu Valooran, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Member)

14. Ms. Sruthy. S. Nair, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Member)

15. Ms. P. J. Archa, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Member)

Curriculum and Syllabus (2020 admission onwards)

Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

MINUTES OF THE BOARD OF STUDIES MEETING OF THE DEPARTMENT OF FASHION DESIGNING HELD ON 28/10/2019

The Board of Studies meeting of the Department of Fashion Designing was conducted on 28/10/2019. The meeting started at 10.00 am.

Agenda 1 – Approval of the minutes of previous meeting

The minutes of the meeting conducted on 21/03/2019 were read and it was approved by the members.

Agenda 2 – Discussion on rough draft of restructuring of the syllabus of P.G. Diploma in Fashion Designing and Master’s Programme in Fashion Designing

• In Artistic Fashion Illustration the topic artistic anatomy, fashion analysis and rendering on different body shapes were suggested to be added. Individual case study on live models garment creation can be given as assignment. • For the Subject draping, case study on drapes of famous designers can be given as assignment. • It was suggested that sculpting could be added in the course of study as it will help to study the 3D structure. It can be given as workshops to the students. • A book of terminologies can be given to students in the beginning itself as they will get familiar to the fashion terminologies. • In Fashion Styling a ten minute video can be prepared on any theme for assignment purpose. • It was suggested that Fabric manipulation techniques can be applied on home furnishings. • In Textile Designing for Home Furnishings, Gondh and Miniature Painting can be added. • It was decided not to mention the name of the software in Computer Aided Fashion Designing Course. • In Fashion Accessory Designing it was suggested to add Futuristic also in Module III of Developing design ideas. • For the PG Diploma syllabus relevant topics were added to the courses like Concepts of Fashion Designing, Fundamentals of Fashion, Advanced Fashion Illustration, CAD and Textile Prints. • Since all the core courses were having 4 credits, the elective course credits were changed to 3 credits and Environmental Fashion Design paper which had 3 credits were changed to 4 credits.

Agenda 3 – To approve the panel of examiners for the end semester examinations

The list of external examiners was approved by the members of the Board of Studies.

The meeting came to an end by 12.00 p.m.

Members present were:-

Curriculum and Syllabus (2020 admission onwards)

Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

1. Ms. Lekha Sreenivas, Associate Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Centre Co-ordinator)

2. Ms. Nair Supriya Damodaran, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam(Chairman)

3. Dr. C. S. Jayaraman, Professor and Head (Rtd), Department of English, Sacred Heart College, Thevara, Visiting Faculty, Department of Visual Media & English, Amritha School of Arts and Science, Department of Fashion Designing, St. Teresa’s College, Ernakulam.(Subject Expert)

4. Mr. Jobin Joy, Head Designer, Seematti, M.G. Road, Ernakulam.(Industry Representative)

5. Ms. VinithaPaulose, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Member)

6. Ms. Krishnapriya G. Warrier, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Member)

7. Ms. NethraShyam, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Member)

8. Ms. Honey Prathap, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Member)

9. Ms. AnuValooran, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Member)

10. Ms. P. J. Archa, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Member)

Curriculum and Syllabus (2020 admission onwards)

Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

MINUTES OF THE BOARD OF STUDIES MEETING OF THE DEPARTMENT OF FASHION DESIGNING HELD ON 18.03.2020

The Board of Studies meeting of the Department of Fashion Designing was conducted on 18.03.2020. The meeting began at 10.00 am in the department.

Agenda 1- Approval of the minutes of the previous Board of Studies meeting The minutes of the previous meeting which was conducted on 28.10.2019 were read and approved.

Agenda 2- Final approval of restructured syllabus of Post Graduate Diploma in Fashion Designing and Masters Programme in Fashion Designing

2 a) Eligibility for admissions to Master’s Programme in Fashion Designing Eligibility for admissions to Master’s Programme in Fashion Designing was approved.

2 b) Change of elective paper of Master’s Programme in Fashion Designing from semester III to semester IV Change in the elective paper from semester III (Fashion Communication and Socio- Psycho Aspects of Clothing) to semester IV was approved in order to follow the university format.

2 c) The ISA and ESA of State wise Assignment made as 1:3 weightage as per university format. Earlier there was only internal assessment for State wise Assignment. Board Members suggested that for End Semester Assessment of State wise Assignment, viva can be conducted along with brief PowerPoint presentation along with actual costumes, cuisines and culture of the assigned state for assessment.

2 d) Communication Skills was a theory paper in Post Graduate Diploma in Fashion Designing Syllabus. It is being changed to Practical paper as the assessment is through Mock Interview and other related assessments. The change of theory paper Communication Skills of Post Graduate Diploma in Fashion Designing to practical paper was approved by the Board Members.

Agenda 3 – Approval of panel of Examiners (External) for the End Semester Examinations (Odd and Even) for the Academic year 2020- 2021

Panel of External Examiners for End Semester Examination (Odd and Even) for the academic year 2020- 2021 was approved by the Board Members

Agenda 4 – Implementation of OBE in Teaching Learning for all UG/PG for 2020 admission onwards

The implementation of OBE for all UG/PG for 2020 admission onwards was approved by the board members.

Curriculum and Syllabus (2020 admission onwards)

Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

Members present were:-

1. Ms. Lekha Sreenivas, Associate Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Centre Co-ordinator)

2. Ms. Nair Supriya Damodaran, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam(Chairman)

3. Dr. C. S. Jayaraman, Professor and Head (Rtd), Department of English, Sacred Heart College, Thevara, Visiting Faculty, Department of Visual Media & English, Amritha School of Arts and Science, Department of Fashion Designing, St. Teresa’s College, Ernakulam.(Subject Expert)

4. Mr. Jobin Joy, Head Designer, Seematti, M.G. Road, Ernakulam.(Industry Representative)

5. Ms. Vinitha Paulose, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Member)

6. Ms. Krishnapriya G. Warrier, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Member)

7. Ms. Nethra Shyam, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Member)

8. Ms. Honey Prathap, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Member)

9. Ms. Anu Valooran, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Member)

10. Ms. Sruthy. S. Nair, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Member)

11. Ms. P. J. Archa, Assistant Professor, Department of Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam (Member)

Curriculum and Syllabus (2020 admission onwards)

Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

FACULTY OF THE DEPARTMENT WHO HAVE CONTRIBUTED TOWARDS CURRICULUM AND SYLLABI IN MASTER’S PROGRAMME IN FASHION DESIGNING

1. Ms .Lekha Sreenivas 2. Ms .Nair Supriya Damodaran 3. Ms Vinitha Paulose 4. Ms. Krishnapriya G.Warrier 5. Ms. Nethra Shyam 6. Ms. Honey Prathap 7. Ms. Anu Valooran 8. Ms. Sruthy. S.Nair 9. Ms. P J Archa

Curriculum and Syllabus (2020 admission onwards)

Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

ACKNOWLEDGEMENT

I acknowledge with gratitude all the guidance and help given by our Director, Rev. Dr. Sr. Vinitha and Principal, Dr.Sajimol Augustine M. during the course of restructuring the syllabus of Master’s Programme in Fashion Designing. I also remember and acknowledge with gratitude all the members of the Board of Studies for their constructive suggestions and contributions in restructuring all the courses of this Masters Programme. I am grateful to all the esteemed members of the Board of Studies, Dr. C. S. Jayaraman, Ms.Manjulin Jacob, Sr. Manju Thomas, Ms. Nisha N, Mr. Jobin Joy and Ms. Dhanya K.B. A special word of gratitude is due to Ms. Lekha Sreenivas, Associate Professor and Centre Coordinator for her valuable guidance. I thank the faculty members of the department Ms.Vinitha Paulose, Ms.Krishnapriya.G.Warrier, Ms.Nethra Shyam, Ms.Honey Prathap, Ms.Anu Valooran, Ms.Sruthy.S.Nair and Ms .P. J.Archa who were involved with sincere commitment and enthusiasm in the restructuring of this syllabus. I am also grateful to all the members of the curriculum committee of the college for their guidance during the syllabus restructuring process. Above all, I bow my head before God Almighty for all the guidance he has continuously given to us in all our endeavours.

Ms. NAIR SUPRIYA DAMODARAN HEAD OF THE DEPARTMENT DEPARTMENT OF FASHION DESIGNING

CHAIRMAN BOARD OF STUDIES OF FASHION DESIGNING

Curriculum and Syllabus (2020 admission onwards)

Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

PREFACE

As an autonomous college under Mahatma Gandhi University, St. Teresa’s College has taken conscientious efforts to strengthen the curriculum by retaining all the fundamental stipulations of the University/Higher Education Council, to ensure a well-balanced Curriculum. Within the constraints of prescribed syllabi, we have resolved to take a collective effort to create an inspiring academic culture in the institution, essential for teachers and students to access deeper knowledge and participate in its expansion and transmission. It is also to re-articulate almost lost or forgotten fact that production and transmission of Quality Knowledge, essential for the development of students in particular and society in general, are the primary functions of any Educational Institution. The restructured syllabi of the programmes aim to provide students many opportunities to engage with authentic, real world learning which will foster their reasoning, imagination, intelligence and problem solving skills, thereby enabling them to acquire true knowledge of universal validity and relevance which will lead to individual development, civil efficiency, economic competency and welfare of the whole of humanity. I acknowledge the efforts taken by the teachers in restructuring the syllabi and course outcomes of the programmes that focus on the cognitive and intellectual skills of the learners , confidence to carry out independent and scholarly research in the area of professional interest to them and to position themselves as globally effective cross- cultural educators . I congratulate the efforts taken by the Principal Dr. Sajimol Augustine M. and Smt. Shanty B.P who coordinated the syllabus restructuring of all the programmes in an effective manner. Transformation is what makes St. Teresa’s distinctive; transforming lives in order to make a real impact on the local and international stage through the creation, sharing and application of knowledge. We look forward to sharing with you the outcomes of our curriculum restructuring and I hope that these resources will enable you to reflect on the learning gain in our institution.

DR. SR. VINITHA (CELINE E)

DIRECTOR, ST. TERESA’S COLLEGE

Curriculum and Syllabus (2020 admission onwards)

Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

FOREWORD Autonomy in the field of higher education implies responsibility and accountability and this in turn leads to excellence in academics and pro-active governance. St Teresa’s College was given autonomous status in the year 2014 and we have made a concerted attempt to maintain a high level of quality in the standard of education that we impart. In 2019 the college has been re-accredited with A++ grade (CGPA 3.57) Academic autonomy has granted us the freedom to fine tune the syllabus keeping in mind the changing needs of the new generation of students. Education in the current scenario throws up a multitude of challenges and the curricula and syllabi ought to reflect the paradigm shift that has occurred in the various disciplines. Structured feedback was taken from the Students, Alumni and the experts from the industry and the changes suggested by them were duly incorporated in the restructured syllabi. The Board of Studies constituted for each department meet regularly in the stipulated time frame and in depth discussions are conducted about the different dimensions of the curricula and syllabi. The IQAC team has felicitated the conduct of a number of workshops and conferences to equip the faculty with the necessary skill set to restructure the syllabi, set question papers for internal tests that evaluate whether the learning outcomes enlisted in the syllabus have been achieved and to ensure the fair and transparent conduct of examinations. The responsibility that autonomy has placed on us is indeed onerous but we have strived together to meet all the challenges that were placed in our way. We have worked towards moulding young women as responsible citizens who will carry forward the task of nation building in an exemplary manner. All effort has been made to nurture their academic ambitions as well as their skills in co-curricular activities. To keep in pace with the need of the new generation students, we have decided to restructure post graduate programmes in the next academic year. With sincere gratitude I acknowledge the instinct support and constant guidance extended by Rev. Sr. Dr.Vinitha, the Director of the College. I specially thank the team headed by Smt. Shanty B. P. for coordinating the syllabus restructuring of the programmes, the Heads of the Departments and all the faculty members for their diligence, commitment and exceptional contribution towards this endeavour.

DR. SAJIMOL AUGUSTINE M. PRINCIPAL

Curriculum and Syllabus (2020 admission onwards)

Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

CONTENTS

SL NO CONTENTS PAGE NO

Preamble 1 1.

Programme Outcome 2 2.

Programme Specific Outcome 3 3.

Structure of Masters Programme in Fashion Designing 6 4.

Distribution of the Courses and Credits 9 5.

Core Courses 9 (a)

Elective Courses 9 (b)

Distribution of Credits 10

Evaluation and Grading 10 6.

In Semester Assessment 12 (a)

End Semester Assessment 16 (b)

Computation of CGPA 21 (c)

Syllabi for Courses 23 7.

Core Courses 24 (a)

Elective Courses 60 (b)

Curriculum and Syllabus (2020 admission onwards)

Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

PREAMBLE

The Masters Programme in Fashion Designing is a four semester full time program with an ultimate aim to produce skilled Fashion Designers and Fashion Entrepreneurs. The programme focuses on equipping the students to become competitive fashion designers.

The Masters Programme introduces courses like Visual Merchandising, Fashion Retailing and E-marketing which equip the students with organizational and communicational skills. These courses also enable the students to understand the operation and current scenario in the retail sector. Education on Fashion Communication and Fashion Styling help them to acquaint with knowledge on Styling, typography and brochure designing. Environmental Fashion Design aims to introduce the students to environmental issues in fashion and create awareness on the importance of designing for sustainability. Knowledge on Ethnic textiles provides an insight to various ethnic textile decorations of different parts of the world in-order to apply it on contemporary fashion.

Fabric Manipulation and Adornment aims to teach the students techniques of developing various textures on fabrics and to give them knowledge on advanced fabric adornment techniques. The aim of Fashion Illustration and Computer Aided Fashion Designing is to give an overview on various artistic mediums and its application through creative art presentations. The program also equips the students with unique fashion choreography skills and its presentation through innovative stage settings.

The syllabus of the course is designed in such a way that it provides skill development required to be a successful and responsible fashion designer along with entrepreneurial skills to set up their own venture and also to organize and coordinate fashion events .

Electives provide add on knowledge which assist in their professional endeavour. The program is designed with theory papers, practical, and dissertations which provide first -hand experience in empowering students to be successful professionals.

Curriculum and Syllabus (2020 admission onwards) 1

Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

PROGRAMME OUTCOME

PO1. Disciplinary knowledge • Demonstrate a mastery of the fundamental knowledge and skills required in the discipline to function effectively as an entry-level professional in the field.

PO2. Scientific Temper • Experiment with new approaches, challenge existing knowledge boundaries and take informed action to solve problems related to society. • Identify, define, and deal with problems through logical, analytical and critical thinking acquired from different domains of knowledge

PO3. Research and Digital Competence • Develop a research culture for lifelong learning and demonstrate competency in creating new knowledge. • Analyse and choose from available data and information sources to communicate, collaborate and network through a range of digital media.

PO4. Communication Skills • Develop language proficiency through interactions embedded in meaningful contexts. • Demonstrate communicative competence particularly using technology in social and global environments.

PO5. Leadership, Teamwork and Interpersonal Skills • Function effectively both as leader and/or member of a team. • Collaborate and interact effectively with others.

PO6. Moral & Ethical Awareness and Social Responsibility • Demonstrate social and national responsibility. • Engage in activities that contribute to the betterment of society, with a preferential option for the economically challenged and the marginalized.

Curriculum and Syllabus (2020 admission onwards) 2

Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

PROGRAMME SPECIFIC OUTCOME

The Department of Fashion Designing is committed to provide an enriched educational experience to develop the knowledge, skills and attributes of students to equip them for life in a complex and rapidly changing world.

The syllabi are framed in such a way that it provides a complete and logical framework in almost all areas of Fashion Designing

At the end of the programme, the student will be able to:

PSO 1: Use the various artistic mediums in rendering fabrics and develop skill in creating prints and textures through adornment and manipulation techniques.

PSO 2: Explain about ethnic textiles and the importance of sustainable fashion.

PSO 3: Describe the different types of research, data collection techniques and prepare a good research report and critically analyse a hypothesis through dissertation work.

PSO 4: Apply the advanced skills in draping, pattern making, garment construction, fashion styling, accessory designing, creative fashion choreography and fashion modelling.

PSO5: Create a thematic collection of five to six garments anduse the designing softwares to develop fabric textures and to create a designer portfolio.

PSO6: Develop entrepreneurial skills to set up their own venture.

Curriculum and Syllabus (2020 admission onwards) 3

Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

PROGRAMME OBJECTIVES

On completing first semester they get an overview about various artistic mediums and its application through creative art presentation. They attain knowledge in advanced methods of draping. On the completion of second semester the students learn to design and render fashion accessories. They learn to develop textile prints suitable for home furnishing. The students attain the knowledge of fashion retailing and the possibilities of E- Marketing. On the completion of third Semester the students acquire advanced knowledge in computer aided fashion designing. They learn to draft lay and construct variations of basic garments. They acquire good visual communication skills and learn basics of event planning. On completion of the fourth semester the students are equipped with skill in developing a design collection, fashion styling, creative fashion choreography and fashion modelling. The students get a knowhow on how to create designer’s Portfolio with the help of the computer. Job Opportunities The students who complete Master’s Programme in Fashion Designing can work as Fashion Designers, Fashion Stylist, and Costume Designers in advertisement and movie field, Fashion Illustrators, Textile Designers, Merchandisers, Quality Controllers, Pattern Masters, Store Managers, Sourcing Managers, Fashion Consultants, Fashion Choreographers, Visual Merchandisers, and Event Managers.

Eligibility for Admission Graduation in Design, Fashion Designing, Fashion Technology,Costume Designing, Costume Design and Fashion, Costume and Fashion Designing, Fashion Design and Technology, Apparel Designing, Apparel and Fashion Design, Fashion and Design, Fashion and Apparel Designing, Fashion and Apparel Design, Fashion and Textile Design, Textile and Apparel Design,Garment Designing and Production, Fashion Apparel Management, Apparel Production Technology, Apparel Manufacturing and Merchandising, Home Science with specialisation in Clothing and Textiles. Graduation with illustration, pattern making and garment construction as core paper. OR Any Graduation with P.G. Diploma in Fashion Designing. Weightage of 45 marks will be given to those who have passed the degree examination with fashion designing or allied courses as specified above

Curriculum and Syllabus (2020 admission onwards) 4

Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

Duration of the Programme :Four Semesters

Examination: Credit and Semester System (CSS) Direct Grading System with 7 point scale

Medium of Instruction and Assessment: English

Faculty under which the Degree is awarded: Science

Curriculum and Syllabus (2020 admission onwards) 5

Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

STRUCTURE OF MASTER’S PROGRAMME IN FASHION DESINGNING The Master’s Programme in Fashion Designing shall include two types of courses, Core courses and Elective courses. There shall also be an internship, dissertation and comprehensive viva-voce as core courses. The programme also includes assignment/seminar/practical etc. The total credit for the programme is fixed at 80.

Theory Courses: There are six theory courses spread through the four semesters of the Master’s Program. Distribution of theory courses is as follows - Semester I has three core courses and Semester II has two core courses. In Semester III, there is one core course and in Semester IV one elective course can be chosen from the choices of Elective courses given. One Elective course can be chosen as per the interest of the students, availability of faculty and academic infrastructure.

Practical: All four semesters will have courses on laboratory practical. The practical examinations will be conducted at the respective examination centres by one external and one internal examiner appointed by the controller of examinations at the end of each semester. The programme provides all the necessary practical skills and knowledge required to become a skilled entrepreneur.

I. Internship After the second semester, the students are required to undergo an internship for a period of one month in a garment industry or Boutique/Film Industry/ Advertisement Industry under the guidance of a recognised fashion designer or a stylist for gaining practical experience in the field. A viva for their internship will be conducted at the end of the IV semester by an external examiner.

II. Design Collection Each student will conceptualize and develop a collection of at least five garments in the III Semester, which demonstrate the student’s creativity and understanding of the market. A Viva based on the collection of garments will be conducted at the end of the III Semester by an external examiner.

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

III. Fashion Styling The students will have to try a wide range of styling skills while designing a collection which will improvise their organisational and communication skills .They will develop a creative flair and eye for design. This course will help them to stay up to date with the current fashion trends. A viva based on their presentation will be conducted at the end of the IV semester by an external examiner.

IV. Creative Fashion Choreography and Fashion Modelling The students will have to create or select a music track and stage settings for a theme that they will select for the design presentation. This will help them to be unique in their design presentation in future endeavours. The Fashion model Grooming and Fashion Choreography are also very important part of this which will equip them with the creative Ramp Presentation of their Thematic Design Collection. A viva based on their presentation will be conducted at the end of the IV semester by an external examiner.

V. Portfolio Making The students have to document all their best presentable work done through all the semesters and those that portray the student’s area of interest with the help of any software. The Portfolio can be an effective means of communicating the capacities and capabilities of the students to anyone who seeks their skills and talent. A viva based on their presentation will be conducted at the end of the IV semester by an external examiner.

VI. Project The project of the PG programme should be relevant and innovative in nature. The type of project can be decided by the student and the guide (a faculty of the department or other department/college/university/institution). The project work should be taken up seriously by the student and the guide. The project should be aimed to motivate the inquisitiveness and research aptitude of the students. The students may be encouraged to present the results of the project in seminars/symposia. The conduct of the project may be started at the beginning of Semester III, with its evaluation scheduled at the end of Semester IV along with the practical examination as being practiced in the present syllabus. The project is evaluated by external and internal examiners.

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

VII. Comprehensive VivaVoce A viva voce examination will be conducted by internal and external examiners at the time of evaluation of the project. The components of viva consist of subject of special interest, fundamental concepts, topics covering all semesters and awareness of current or advanced topics.

Course Code The courses in the programme are coded according to the following criteria. The first two letters of the code indicates the name of programme, ie. FD stands for Fashion Designing. Next digit is to indicate the semester. i.e., FD1 (Fashion Designing, 1st semester) followed by the letter C or E indicating whether the course is a core course or elective course as the case may be. (However in the case of Project/Comprehensive viva voce this letter is omitted.) Next digits indicate course number. (avoided in the case of Project/Comprehensive viva voce). The letter/letters T/P/ PR/V/I follow it and is used to indicate theory/practical/project/viva/Internship. The last letter will be M which indicates whether the programme is for masters and it is followed by the number 20 which indicates the year of restructuring the syllabus.

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

DISTRIBUTION OF COURSES AND CREDITS

Semester Course Code Course Title Teaching Credits Total Hours per Credits week. FD1C01TM20 Research Methodology and 4 4 Statistics FD1C01PM20 Artistic Fashion Illustration 6 4 I FD1C02PM20 Design Draping 7 4 FD1C02TM20 Fashion Advertising and Visual 4 4 Merchandising 20 FD1C03TM20 Ethnic Textiles 4 4 FD2C03PM20 Fashion Accessory Designing 6 4 FD2C04PM20 Fabric Manipulation and 5 4 Adornment II FD2C04TM20 Fashion Retailing 4 4 FD2C05PM20 Textile Designing for Home 6 4 20 Furnishing FD2C05TM20 Introduction to E-Marketing 4 4 FD3C06PM20 Computer Aided Fashion Designing 5 4 FD3C07PM20 Design Collection 4 4 III FD3C08PM20 Advanced Pattern Making 6 4 FD3C09PM20 Advanced Garment Construction 6 4 FD3C06TM20 Environmental Fashion Design 4 4 20 FD4E01TM20 Fashion Communication 3 3 OR FD4E02TM20 Socio-Psycho Aspects of Clothing 3 3 FD4C10PM20 Fashion Styling 6 3 FD4C11PM20 Creative Fashion Choreography and 6 3 20 Fashion Modelling IV FD4C12PM20 Portfolio Making 5 3 FD4IM20 Internship - 2 FD4PRM20 Project 5 4 FD4VM20 Comprehensive Viva Voce - 2

ELECTIVE COURSES

Semester Course Code Course Title Teaching Credits Hours per week. FD4E01TM20 Fashion Communication 3 3

OR

FD4E02TM20 Socio-Psycho Aspects of 3 3 IV Clothing

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

Distribution of credits: The total credit for the programme is fixed at 80. The distribution of credit points in each semester and allocation of the number of credit for theory courses, practical, project and viva is as follows- The credit of theory courses is 4 per course in the first , second and third semesters. The credit for practical courses is 4 credits in the first, second and third semester and 3 credits in the fourth semester. The elective courses in the fourth semester will have 3 credits. The internship will have 2 credits, Project 4 credits and Comprehensive viva voce will have 2 credits. The distribution of credit is shown below:

DISTRIBUTION OF CREDITS Semester Course Credits Total Credits 3 Theory Core Courses 3x4=12 I 20 2 Practical Core Courses 2x4=8 2 Theory Core Courses 2x4=8 II 20 3Practical Core Courses 3x4=12 1 Theory Core Course 1x4=4 III 20 4 Practical Core Courses 4x4=16

1Theory Elective Course 1x3=3 3 Practical Core Courses 3x3=9

Internship 1x2=2 IV 20 Project 1x4=4 Comprehensive Viva Voce 1x2=2

TOTAL 80

EVALUATION AND GRADING

The evaluation of each course shall contain two parts such as In - Semester Assessment (ISA) and End Semester Assessment (ESA). The ratio between ISA and ESA shall be 1:3 and 25% weightage shall be given to ISA and 75% to ESA .Both ISA and ESA shall be carried out using direct grading system.

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

Evaluation (Both ISA and ESA) to be done by the teacher is based on a six point scale shown in the table below.

GRADE GRADE POINT RANGE

A+ 5 4.50 to 5.00 A 4 4.00 to 4.49 B 3 3.00 to 3.99 C 2 2.00 to 2.99 D 1 0.01 to 1.99 E 0 0.00

The performance of a student is evaluated using Direct Grading System based on a 7 – point scale, for all courses (theory & practical) / semester /overall programme, the letter grades for GPA/SGPA/CGPA and its indicators are given in the following table:-

GRADE RANGE INDICATOR 4.50 to 5.00 Outstanding A+

4.00 to 4.49 Excellent A

3.50 to 3.99 Very good B+

3.00 to 3.49 Good(Average) B

2.50 to 2.99 Fair C+

C 2.00 to 2.49 Marginal

0.00 to 1.99 Deficient(Fail) D

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

a. In-Semester Assessment (ISA) Pass minimum for ISA for each course is C grade. The In-semester assessment is to be done by continuous assessments of the components given below: The components of the In-Semester assessment for theory and practical and their weightage are as in the following table:

THEORY PRACTICALS COMPONENTS WEIGHTAGE COMPONENTS WEIGHTAGE Assignment 1 Written / Lab test 3 Seminar 2 Lab involvement and record 1 Test Papers 2 Viva 1 (Average of 2) TOTAL 5 TOTAL 5

The two test papers should be in the same model as the End Semester examination question paper. For test papers questions shall be set in such a way that the answers can be awarded A+, A, B, C, D, E grade. Students with attendance less than 75% in a course are not eligible to attend End Semester examination of that course. The performance of students in the seminar and assignment should also be documented in terms of grades. The components for assignments and seminars are as in the following table:

ASSIGNMENT SEMINAR COMPONENTS COMPONENTS Punctuality Content Content Presentation

The components of the In-Semester assessment for project and their weightage are as in the following table:

COMPONENTS WEIGHT Relevance of the topic and analysis 2 Project content and presentation 2

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

Project viva 1 TOTAL 5

The In-Semester Assessment of the project is done by the supervising guide of the department or the member of the faculty decided by the head of the department. The dissertation work may be started at the beginning of the Semester III. The supervising guide should keenly and sincerely observe the performance of the student during the course of dissertation work. The supervising guide is expected to inculcate in student(s), the research aptitude and aspiration to learn and aim high in the realm of research and development. A maximum of two students may be allowed to perform one project work if the volume of the work demands it. Dissertation evaluation begins with (i) the selection of problem, (ii) literature survey, (iii) work plan, (iv) experimental / theoretical setup/data collection, (v) characterization techniques/computation/analysis (vi) use of modern software for data analysis and (vii) preparation of dissertation. The dissertation internal grades are to be submitted at the end of Semester IV. The components of the In-Semester assessment for Comprehensive viva voce and their weightage are as in the following table.

COMPONENTS WEIGHTAGE Fundamental concepts 3 Awareness of current / advanced topics 2 TOTAL 5

Design Collection

COMPONENT WEIGHTAGE Designing 2 Pattern Making 2 Garment Construction 1 TOTAL 5

Fashion Styling

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

COMPONENT WEIGHTAGE

Presentation 3

Punctuality 2

TOTAL 5

Creative Fashion Choreography and Fashion Modelling

COMPONENT WEIGHTAGE

Presentation 3

Punctuality 2

TOTAL 5

Portfolio Making

COMPONENT WEIGHTAGE

Punctuality 2

Design Assignment 3

TOTAL 5

Project

COMPONENTS WEIGHT

Relevance of the topic and analysis 2

Project content and presentation 2

Project viva 1

TOTAL 5

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

Internship COMPONENT WEIGHTAGE

Depth of research 5

TOTAL 5

GENERAL INSTRUCTIONS FOR IN- SEMESTER ASSESSMENT

In-Semester assessment (ISA)

• The In-Semester assessment should be fair and transparent. The responsibility of evaluating the In- Semester Assessment is vested on the teacher(s) who teach the course. The evaluation of the components should be published and acknowledged by students. All documents of internal assessments are to be kept in the institution for 2 years.

• The assignments/ seminars / test papers are to be conducted at regular intervals. These should be marked and promptly returned to the students.

• One teacher appointed by the Head of the Department will act as a coordinator for consolidating grade sheet for In-Semester Assessment in the department in the format supplied by the Controller of examinations. The consolidated grade sheets are to be published in the department notice board, one week before the closing of the classes for End Semester Assessment. The grade sheet should be signed by the coordinator and counter signed by the Head of the Department and the college Principal.

• The consolidated grades in specific format areto be kept in the college for future references. The consolidated grades ineach course should be uploaded to the Institution Portal at the end of eachsemester as directed by the Controller of Examinations.

• There shall not be any chance for improvement of ISA grade points.

Grievance Redressal Mechanism for In- Semester Assessment: There will be provision for grievance redressal at three levels, viz. 1. at the level of teacher concerned, 2. at the level of departmental committee consisting of Head of the Department, Coordinator and teacher concerned,

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

3. at the level of college committee consisting of the Principal, Controller of Examinations and Head of the Department College level complaints should be filed within one week of the publication of results and decisions taken within the next two weeks.

END SEMESTER ASSESSMENT (ESA)

The End Semester Assessment of all semesters shall be conducted by the institution on the close of each semester. The End Semester Assessment will be of 3 hours duration for each lecture based and practical courses. A minimum C grade is required for a pass in both ISA and ESA. Also a minimum C grade is required for a pass in a course.

Students with less than 75% aggregate attendance during a semester are not eligible to attend ESA of any course. If a student represents her Institution/ University / State/ Nation in Sports /NCC/NSS or Cultural or any other officially sponsored activities such as college union/university union etc she shall be eligible to claim the attendance for the actual number of days participated subject to a maximum of 15 days in a semester based on the specific recommendations of the Head of the Department or teacher concerned. For reappearance/ improvement, students may appear along with the next batch.

QUESTION PAPER PATTERN FOR THEORY COURSES

All the theory question papers should be of three hour duration. All question papers will have three parts. The question shall be prepared in such a way that the answers can be awarded the grades A+, A, B, C, D, E.

Part A: Questions from this part are very short answer type. Eight questions have to be answered from among ten questions. Each question will have weightage one and the Part A will have a total weightage of eight.

Part B: Part B consists of problem solving and short essay type questions from the course concerned. Six questions out of eight given have to be answered. Each question has a weightage two making the Part B to have total weightage twelve.

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

Part C: Part C will have four questions. One question from each unit must be asked. Two questions have to be answered out of four questions. Each question will have a weightage five making the total weightage ten in Part C.

Maximum weightage for End Semester Assessment is 30.Therefore Maximum Weighted Grade Point (WGP) is 150

Directions for question setters 1) Questions shall be set to assess knowledge acquired, standard and application of knowledge in new situations, critical evaluation of knowledge and the ability to synthesize knowledge. 2) Due weightage shall be given to each module on content/teaching hours allotted to each module. 3) The question setter shall ensure that questions are set as per the course outcomes. 4) A question paper shall be a judicious mix of short answer type, short essay type/problem solving type and long essay type questions. 5) The questions shall be set in such a way that the answers can be awarded A+, A, B, C, D, E grade. 6) Different types of questions shall be given different weightage to quantify their range as shown below: Number of Type of Questions Weightage questions to be answered

Short Answer type Part A questions 1 8 out of 10

Short essay/ problem Part B solving type questions 2 6 out of 8

Long Essay type Part C questions 5 2 out of 4

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

PRACTICAL, PROJECT AND VIVA VOCE EXAMINATIONS

Practical Examination: All four semesters will have courses on laboratory practical. The practical examinations will be conducted at the respective examination centres. One external examiner will be selected from the panel of examiners and one internal examiner will be selected by the department.

Evaluation of Practical Examinations: The scheme of Evaluation of the practical examination will be decided by the Board of Examiners. The different weightage for End Semester Assessment of different components is shown in the following table:

COMPONENTS WEIGHTAGE Written/Lab test 10 Lab involvement and Record 3 Viva 2 TOTAL 15

Design Collection COMPONENTS WEIGHTAGE

Theme 2

Interpretation 4

Choice of Fabric 2

Garment Construction 4

Presentation 3

TOTAL 15

Fashion Styling COMPONENTS WEIGHTAGE

Styling 8

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

Accessorizing 4

Overall presentation 3

TOTAL 15

Creative Fashion Choreography and Fashion Modelling

COMPONENTS WEIGHTAGE

Creative choreography 6

Theme music 4

Space Design/ Stage setting 2

Overall presentation 3

TOTAL 15

Portfolio Making COMPONENTS WEIGHTAGE

Theme Interpretation 4

Creative research 3

Portfolio layout design 4

Neatness 4

TOTAL 15

Project The project is evaluated by one external examiner deputed from the board of examination. The project work is examined along with the oral presentation of the project by the candidate. The examiner should ascertain that the project and report are genuine. Innovative projects or the results/findings of the project presented in national seminars may be given maximum advantage. The supervising guide or the faculty appointed by the head of the department may be allowed to be present at the time of project evaluation. This is only to

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam facilitate proper evaluation of the project. The different weightage for assessment of different components are shown in the following table:

COMPONENTS WEIGHTAGE Relevance of the topic and analysis 2 Project content and presentation 10 Project viva 3 TOTAL 15

Internship COMPONENTS WEIGHTAGE Internship Report 10 Viva 5 TOTAL 15

Comprehensive Viva-Voce

Comprehensive Viva-Voce examination is conducted only by one external examiners of the board of examinations. The viva voce examination is given a credit two. The components of the End Semester Assessment for comprehensive viva and their weightage are as in the following table:

COMPONENTS WEIGHTAGE Fundamental Concepts, 9 Awareness Of Current And Advanced Topics. 6 Total 15

REAPPEARANCE / IMPROVEMENT ⚫ A student who fails to secure a minimum grade (Grade C) for a pass in a course will be permitted to write the examination along with the next batch.

⚫ The candidates who wish to improve the grade/grade point of the End-Semester Assessment of a course / courses she has passed can do the same by appearing in the End-Semester Assessment of the semester concerned along with the immediate junior batch. This facility is restricted to first and second semesters of the programme.

⚫ There shall be supplementary examinations (no improvement) for third semester.

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

⚫ One Time Betterment Programme: A candidate will be permitted to improve the CGPA of the programme within a continuous period of four semesters immediately following the completion of the programme allowing only once for a particular semester. The CGPA for the betterment appearance will be computed based on the SGPA secured in the original or betterment appearance of each semester whichever is higher.

If a candidate opts for the betterment of CGPA of a programme, she has to appear for the external examination of the entire semesters excluding practicals/project/comprehensive viva voce. One time betterment programme is restricted to students who have passed in all courses of the programme at the regular (first) appearance. PROMOTION

⚫ A student who registers for a particular semester examination shall be promoted to the next semester.

⚫ A student having 75% attendance and fails to register for examination of a particular semester will be allowed to register notionally and is promoted to the next semester, provided application for notional registration shall be submitted within 15 days of the commencement of the next semester.

COMPUTATION OF GPA/SGPA/CGPA

Grade Point Average (GPA): ISA and ESA are separately graded using a six point scale and the combined grade point with weightage 1 for ISA and 3 for ESA shall be applied to calculate the grade point average (GPA) of each course. The Semester Grade Point Average (SGPA): After the successful completion of a semester SGPA of a student in that semester is calculated using the formula given below

∑(퐶푖푋퐺푃퐴푖) Semester Grade Point Average (SGPA) = where Ci and GPAi are the credit point and ∑ 퐶푖 GPA of each course respectively. Cumulative Grade Point Average (CGPA) for the programme is calculated as follows:

∑(퐶푖푋푆퐺푃퐴푖) CGPA = where Ci and SGPAi are the total credit point and SGPA of each semester ∑ 퐶푖 respectively. Note: A separate minimum of C Grade each for ISA and ESA (for both theory and practical) is required for pass for a course. For a pass in a programme, a separate minimum of Grade C is required for all the individual courses. If a candidate secures D Grade for any one of the

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam courses offered in a Semester/Programme, only D grade will be awarded for that Semester/Programme until she improves this to C grade or above within the permitted period.

Note on compliance with the UGC minimum standards for the conduct and award of postgraduate degrees: Credit and semester system is followed in this program. The program has 4 semesters with eighteen weeks in each semester. In each week there are 15 lecture hours and 10 laboratory hours(may change).In each semester there are 270 lecture hours and 180 practical hours; thus a total of 450 calendar hours in each semester which is in compliance with the minimum 390 hours stipulated by the UGC. All Rules and regulations are subject to change as and when modified by MG University to which St Teresa’s College [Autonomous] is affiliated.

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SYLLABI OF THE COURSES OF MASTER’S PROGRAMME IN FASHION DESIGNING

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SYLLABI FOR CORE COURSES

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SEMESTER I

FD1C01TM20 - RESEARCH METHOLOGY AND STATISTICS

Total Credits: 4 Total Lecture Hours: 72 Course Outcomes: CO1: Explain the various types of research, objectives of doing research, research design and sampling. CO2: Critically analyse and apply the different methods of data collection to be adopted in the research study. CO3: Describe data analysis and hypothesis testing procedures. CO4: Apply the components of scholarly writing and evaluate its quality.

COURSE CONTENT

MODULE I: (12 Hours)

Research – Meaning and objectives of research Types of Research - Descriptive, Applied, Quantitative, Qualitative, Conceptual, Empirical. Research methods versus research methodology Research Process- Procedural guideline for a research process Criteria for a good research Defining research problem

MODULE II: (17 Hours)

Research Designs: Meaning, need for research design, Concepts relating to research design, Methods of Data collection: Interview, observation, questionnaire, Schedules, Other methods of Data collection, Collection of Secondary Data, Selection of appropriate method for Data collection Sampling Design: Steps in Sampling Design, Characteristics of Good Sample Design .Sampling -Meaning, importance and types; random (simple, stratified, cluster), Non- random sampling (incidental, purposive, quota).

MODULE III (17 Hours)

Processing and Analysis of Data–Editing, Coding, Classification, Tabulation Principles of Tabulation, Problems in Processing-DK responses, use of percentages. Statistics: Measures of central tendency: Mean, Median, Mode; Measures of dispersion: range, mean deviation, standard deviation, root mean square deviation, variance, Skewness and Kurtosis.

MODULE IV (15 Hours)

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

Parameter & Statistics: Fundamental sampling Definitions-Universe /population, Sampling frame, Sampling design, Statistics and Parameters, Sampling Error. Sampling Distributions-The chi square test, t test, f test and z test Null hypothesis and tests of significance

MODULE V (11 Hours)

Research Report Writing – Meanings ,techniques and precautions of interpretation, Steps in writing a report, basic components of research report, lay out of research report, Precautions of writing a report,Types of Report, Mechanics of writing a research report.

The course consist of only problem questions from measures of central tendency for external evaluation

REFERENCES

1. Gupta. S,P.,(2009),An Introduction to Statistical Methods, Vikas Publishing House, New Delhi. 2. Kothari .C.R.,(2004), Research Methodology.,K. K. Gupta for New Age International (P) Ltd, New Delhi 3. Kothari.B. L., (2007), Research Methodology, Tools and Techniques. ABD Publishers, New Delhi.

QUESTION PAPER BLUE PRINT

FD1C01TM20 - RESEARCH METHODOLOGY AND STATISTICS

MODULE Part A Part B Part C (Weightage 1) (Weightage 2) (Weightage 5) 8/10 6/8 2/4 I 3 2 1 II 2 2 1 III 2 2 1 IV 1 1 V 2 1 1

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

Model Question Paper ST. TERESA’S COLLEGE, ERNAKULAM (Autonomous) MASTER’S PROGRAMME IN FASHION DESIGNING FIRST SEMESTER FACULTY OF SCIENCE FD1C01TM20 - RESEARCH METHODOLOGY AND STATISTICS

Time:3 Hrs Max Weightage: 30

Part- A (Answer any eight questions. Each question carries a weightage of 1)

1. Define Research. Enumerate its objectives. 2. Define Research Hypothesis. 3. State what is a Schedule? 4. Describe t- test. 5. Write about foot note. 6. Distinguish between dependent and independent variables. 7. Explain quota sampling. 8. Define Motivational research. 9. Describe sampling error. 10. Discuss on APA format with an example. (8 x 1=8)

Part- B (Answer any six questions. Each question carries a weightage of 2) 11. Write notes on Ex post facto research. 12. Describe the technique of defining a research problem. 13. Write briefly on Random Sampling Techniques. 14. Explain Skewness and Kurtosis with suitable diagrams. 15. Write any five differences between questionnaires and schedules. 16. Explain on the basic components for writing a research report. 17. Detail on Chi square test? Explain its significance in statistical analysis. 18. Describe in brief the four operations of processing a data. (6x2=12)

Part - C (Answer any two questions. Each question carries a weight of 5)

19. Briefly explain the steps in writing a research report. 20. Describe the types of research and the steps involved in a research process. 21. Explain in detail the different methods of data collection and sampling techniques and sampling distributions. 22. Write in derail about the measures of central tendency. Describe the important measures of central tendency in statistical calculations. (2x5=10 )

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SEMESTER I

FD1C01PM20 - ARTISTIC FASHION ILLUSTRATION

Total Credits: 4 Total Lecture Hours: 108 Course Outcomes: CO1: Render different flesh tones. CO2: Render wool, fur and skin, denim/twill, shine and iridescence and similar fabric rendering techniques using high-end fabric rendering techniques. CO3: Illustrate different postures of fashion model and apply in fashion illustration. CO4: Create art presentation in the form of fashion collages, stylish and expressive collages by exploring mediums and novelty techniques. CO5: Render garments using surface ornamentation techniques.

COURSE CONTENT

MODULE I (18 Hours)

Basic fashion figure proportions Model Drawing, Artistic anatomy Fashion Figure Elongation and Stylization (Each student has to develop their own signature style in sketching fashion) (Students are to refer the works of different fashion artists& illustrators and their individual style of fashion sketching)

MODULE II (20 Hours)

Usage of Art Brushes-flat and round (with different sizes) Exploring Mediums-Pencils,Colour pencils, Art pens, Water colour pencils, Water colors, wax crayons, poster paints, Indian ink, Gel pen, acrylic colours, colouring inks, photo inks, oil pastels, dry pastels, charcoal Different kinds of textured papers are to be used for fashion sketching

MODULE III (50 Hours)

Rendering Flesh tones Fashion analysis and rendering on different body shapes High-end Fabric Rendering Techniques-Wools, Furs and skins, Denim/ Twill, Shine &Iridescence , sheerness and transparency, lacy and layered, beads and sequins, prints and patterns. Surface Ornamentation Renderings

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

MODULE IV (20 Hours)

Creative Art Presentation-Fashion Collages, Stylish and expressive collages by exploring mediums and novelty techniques (Students can use colour and handmade craft paper, magazine cut-outs, fabrics, skins and furs which can create dimensional, rich and vibrant artwork)

RELATED EXPERIENCE:- Students are required to submit a record of all the work.Assignment on garment creation for live models.

REFERENCES

1. Ireland.P.J.,(1992),Introduction to Fashion Design , B.T.Batsford Ltd., London.

2. McKelvey.K,Munslow., (1997), Illustrating Fashion, Blackwell Science, Australia

3. Seaman.J., (1996), Fashion Illustration, B T Batsford Ltd., London

4. Kiper .A., (2011), Fashion Illustration ,Inspiration and technique , David &Charles Company,UK

QUESTION PAPER BLUE PRINT FD1C01PM20 - ARTISTIC FASHION ILLUSTRATION

MODULE WEIGHTAGE 10 I II 1 III IV

Record: 3 weightage Viva : 2 weightage

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SEMESTER I

FD1C02PM20 –DESIGN DRAPING

Total Credits: 4 Total Lecture Hours: 126 Course Outcomes: CO1: Design and drape basic front/basic back bodice. CO2: Explain the draping techniques. CO3: Describe the tools used for draping. CO4: Drape different garments on dress form.

COURSE CONTENT

MODULE – I (10 Hours) Introduction to draping, dress forms and preparation of fabric

MODULE – II (45 Hours) Basic front and back bodice Bodice variations- dart manipulation – French dart/straight side dart/shoulder dart Basic front and back skirt Basic front and back torso

MODULE- III (50 Hours) Princess bodice, asymmetric bodice, cowl(variation) Collars- mandarin, peter pan Skirts – Peg skirt, dirndl skirt, Dress Variation any 1

MODULE – IV (21 Hours) Design and draping of a garment using draping techniques

RELATED EXPERIENCE

Students have to maintain a record of all the samples. Assignment in the form of case study on famous designers who apply drapes in their collection.

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

REFERENCES

1.Armstrong. H. J., (2013, Draping for Apparel Design, Fairchild Publication, New York. 2.Crawford. C.A., (2005),The Art of Fashion Draping. Fairchild Publication, New York

QUESTION PAPER BLUE PRINT

FD1C02PM20 - DESIGN DRAPING

WEIGHTAGE 10 MODULE ½ I - II - III 2 IV -

Record: 3 weightage Viva : 2 weightage

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SEMESTER I

FD1C02TM20 – FASHION ADVERTISING AND VISUAL MERCHANDISING

Total Credits: 4 Total Lecture Hours: 72 Course Outcomes: CO1: Describe the benefits of advertising promotion and types of advertising models CO2: Explain the techniques of advertising appropriation and about various advertising agencies CO3: Define the terminologies used in visual merchandising CO4: Analyze the importance of lights, displays, mannequins, props and fixtures in visual merchandising

COURSE CONTENT

MODULE I (15 Hours)

Advertising promotion – definition of advertising, benefits of advertising, ethical issues in advertising, Fashion advertising Advertising models - AIDA model, Lavidge and Steiner model, Innovation adoption model, Information processing model, Operation model Advertising media - its types, characteristics, media selections and media scheduling

MODULE II (12 Hours)

Advertising appropriation – Definition, Methods – affordable, percentage of sales, percentage of profit, competitive parity, returns on investment, objectives and tasks Production creative strategy and execution – Advertising appeal – Rational appeal (Feature appeal, Competitive appeal, Favorable price appeal, News appeal, Product popularity appeal) and Emotional appeal (Transformational advertisement) Advertising agency- Definition, its functions, selection and co ordination Advertising effectiveness, evaluation

MODULE III (13 Hours)

Visual Merchandising - Role of visual merchandiser, Visual Merchandising as career, Visual merchandising in departmental stores, multiple chain stores, small, retail outlets, Store design - Floor layout

MODULE IV (17 Hours)

Visual merchandising elements and techniques –

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

Display - Themes and schemes, designing a window display and types of window display, Wall display and options, other types of display. Fixture – Wall Fixtures and types, floor fixtures and types Mannequins and Props – Types and Functions

MODULE V (15 Hours)

Lighting and Signage - types, and materials used Point of purchase, add on sales, clearance

REFERENCES

1. Morgan .T.,(2011),Fashion advertising and promotion. Fairchild publication.

2. Pegler.M.M., ( 2011), Silent selling: Best Practices and Effective. Fair Child Publishing

QUESTION PAPER BLUE PRINT FD1C02TM20 – FASHION ADVERTISING AND VISUAL MERCHANDISING

MODULE Part A Part B Part C (Weightage 1) (Weightage 2) (Weightage 5) 8/10 6/8 2/4 I 2 2 1 II 1 2 III 2 1 1 IV 3 2 1 V 2 1 1

Model Question Paper ST TERESA’S COLLEGE, ERNAKULAM (Autonomous) MASTER’S PROGRAMME IN FASHION DESIGNING FIRST SEMESTER FACULTY OF SCIENCE FD1C02TM20 – FASHION ADVERTISING AND VISUAL MERCHANDISING

Time: 3 Hours Max Weightage: 30 Part A (Answer any eight questions. Each question carries a weightage of 1)

1. Define advertising.

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

2. Give the full form of AIDA. 3. Write about an advertising agency. 4. Define a retail outlet with examples. 5. State about visual merchandising. 6. Write about one item display. 7. State any 6 artistic elements of display. 8. Write about props. Give examples. 9. List the materials generally used in sign making. 10. Write about location signs with examples (8x1 = 8)

Part B (Answer any six questions. Each question carries a weightage of 2)

11. Explain the benefits of advertising. 12. Enumerate the types of advertising media and explain any two. 13. Discuss on advertising appropriation methods. 14. Explain about the types and functions of an advertising agency. 15. Write a note visual merchandising in small stores and departmental stores. 16. Discuss about fixtures used in retail stores. 17. Give the importance of window display. 18. Write a note on point of purchase and add on sales. (6x2=12) Part C (Answer any two questions. Each question carries a weightage of 5)

19. Explain in detail about the different kinds of advertising models and advertising appeals. 20. Discuss on store design. 21. Describe in detail about common types of retail store window displays. 22. Visual Merchandising makes a passive looker into an active buyer. (2x5 =10)

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SEMESTER I

FD1C03TM20 – ETHNIC TEXTILES

Total Credits: 4 Total Lecture Hours: 72 Course Outcomes: CO1: Explain the history of clothing and textiles and the techniques of textile decoration. CO2: Describe about the textiles of Africa and Orient. CO3: Explain about the Persian textiles. CO4: Describe about the woven, resist dyed, printed and painted textiles of India.

COURSE CONTENT

MODULE I (8 Hours)

Textile –A Historical Perspective - History of Clothing and textiles, Techniques of Textile Decoration

MODULE II (14 Hours)

African Textiles -Akwete cloth- Ukaradyed indigo cloth -Asooke fabric- Adire cloth -Kente cloth - Shweshwe, Bark Cloth , Kuba Textiles

MODULE III (17 Hours)

Oriental Textiles - Textiles from China – Miao Textiles, Chinese Silk and brocades Textiles from Japan -Katazome, Shibori, Zanshi weaving, Sakiori weaving , Kasuri, Sarasa , Tsuzure, Textiles from Indonesia- Indonesian Ikat , Batik ,Malaysia SongketSongket, Iban Textiles

MODULE IV (15 Hours)

Islamic Textiles - Textiles from Persia –Persian Silks and Velvet, Persian Rugs and Carpets, Textiles from Iran – Termeh, Tabriz Rugs, Qalamkar Textiles from Egypt –Coptic textiles, Tiraz Tapestry, Khayamiya, Egyptian Tapestries Textiles from Turkey – Ottoman Textiles, Kilim Rugs and carpets

MODULE V (18 Hours)

Indian Textiles - Printed and Painted Textiles- Ajrakh, Sangner ,Bagru ,Mata niPachedi, Roghan Work, Kalamkari ,Pabuji Par, Resist Dyed Textiles –Bandha Sarees, Patola, Bandhini ,Leheriya , Pochampalli ,TeliaRumal, Mashru, Batik

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Woven Textiles-Kashmir Shawls, Brocades of Varanasi ,Dacca Muslin Jamdani, Baluchari, Shawl weaving of North eastern states , ,Himru ,Paithani ,Chanderi ,Maheswari, Ilkal Sarees and Kanchipruam .

REFERENCES 1. John.G.,Nicholas.B., (2014), Indian Textiles. Om Books International, New Delhi.

2. Mary.S.,(2003),World Textiles, A concise History,Thames and Hudson ,USA

3. John.G.,Bryan.S.,(2005), World Textiles –A Visual Guide to Traditional Techniques, Thames and Hudson. USA.

QUESTION PAPER BLUE PRINT FD1C03TM20 - ETHNIC TEXTILES

MODULE Part A Part B Part C (Weightage 1) (Weightage 2) (Weightage 5) 8/10 6/8 2/4 I 1 - 1 II 2 2 1 III 2 3 IV 2 2 1 V 3 1 1

Model Question Paper ST .TERESA’S COLLEGE, ERNAKULAM (Autonomous) MASTER’S PROGRAMME IN FASHION DESIGNING FIRST SEMESTER FACULTY OF SCIENCE FD1C03TM20 - ETHNIC TEXTILES Time: 3 Hrs Max Weightage :30 Part A (Answer any eight questions. Each question carries a weightage of 1)

1. List the various techniques of textile decoration. 2. Write short note on Ukaradyed indigo cloth. 3. List any six colours of symbolism used in Kente cloth. 4. Write about Katazome. 5. Differentiate between Zanshi and Sakiori weaving. 6. Discuss on Tiraz Tapestry. 7. Write on Tabriz Rugs. 8. Write about Mashru.

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

9. Write short note on Mata –ni-Pachedi. 10. Give the speciality of Ilkal Saris. (8x1=8)

Part B (Answer any six questions. Each question carries a weightage of 2)

11. Discuss on Kuba Textiles. 12. Write shortly on Akwete clothand Ukaradyed indigo cloth. 13. Write briefly on Chinese silk and Brocades. 14. Explain tsuzure. 15. Describe Sakiori Weaving. 16. Discuss briefly on Persian rugs and carpets. 17. Describe Coptic Textiles. 18. Explain about Kalamkari work. (6 x 2=12)

Part C (Answer any two questions. Each question carries a weightage of 5)

19. Write briefly on the various techniques of textile decoration 20. Elaborate in detail about any four African textiles and Indonesian Ikat 21. Explain about textiles of Egypt and Turkey. 22. Write on a) Patola b) Baluchari Saris c) Pochampalli Saris d) Jamdani

(2 x 5 =10)

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SEMESTER II

FD2C03PM20 – FASHION ACCESSORY DESIGNING

Total Credits: 4 Total Lecture Hours: 108 Course Outcomes: CO1: Describe the history of fashion accessories and various accessory brands CO2: Sketch and render a product CO3: Identify and illustrate the Tribal, Traditional, Fusion and innovative designs CO4: Create mood board, specification drawing and a prototype sample CO5:Prepare a collection of Fashion Accessories

COURSE CONTENT

MODULE I (10 Hours)

Introduction and a brief history of fashion accessories MODULE II (33 Hours)

Study of basic types and popular brands of fashion accessories – bag, footwear, jewellery Basic product croquis sketching and rendering Material exploration

MODULE III (33 Hours)

Developing design ideas – Tribal, traditional, fusion, innovative, futuristic Mood board, Fabrication information, spec drawing

MODULE IV (32 Hours)

Prototype - Sampling, different types Theme based collection development Final presentation

RELATED EXPERIENCE:- Students have to maintain a record of all the works Students should conduct a market survey on the brands, stores and customer preference and submit a report

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

REFERENCES 1. Peacock.J.,(2000), Fashion Accessories: The Complete 20th Century Sourcebook, Thames and Hudson publishing, London

2. Meadows.C.S.,Stufflebean.T., (2003), Know Your Fashion Accessories,Fairchild Publication, New York

QUESTION PAPER BLUE PRINT

FD2C03PM20 - FASHION ACCESSORY DESIGNING

MODULE WEIGHTAGE (1) WEIGHTAGE (3) WEIGHTAGE (6) 1/1 1/1 1/1 I - - - II - 1 - III 1 - - IV - - 1

Record: 3 weightage Viva : 2 weightage

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SEMESTER II

FD2C04PM20 – FABRIC MANIPULATION AND ADORNMENT

Total Credits: 4 Total Lecture Hours: 90 Course Outcomes

CO1: Develop various textures on different fabrics CO2: Create motifs using materials like pins, buttons CO3: Apply advanced ornamentation techniques on to fabrics CO4: Experiment by creating a useful product having aesthetic appeal

COURSE CONTENT

MODULE I (34 Hours)

Developing new textures using different techniques-Manipulating the fabric itself (trying textures on different types of fabric like cotton, silk, jute, wool, linen, chiffon , georgette, nylon and fabrics used for home furnishing) – sample size – 15”x15”

Developing motifs using various materials on fabric like safety pins, paper clips, buttons, and zippers. Create one sample using any other material of students’ choice. Sample size 15”x15”

MODULE II (28 Hours)

Fabric Adornment using various techniques like pearl work, ribbon work, sequence. Sample size 15”x 15”

MODULE III (28 Hours)

Fabric adornment using techniques like crochet, draw thread, cut work, quilting. Sample Size 10”x 10”

RELATED EXPERIENCE:- Students have to maintain a record of all the samples. Students are required to submit an article embellished by any of the techniques.

REFERENCES

1. Wolff. C., (1996),The Art of Manipulating Fabric, Krause Publications. 2. Gardner.S., (2003),A-Z of Ribbon Embroidery, Quilters Resource 3. Cave.O.,(1982), Cutwork Embroidery and How to Do it, Dover Publications. 4. Bage.P., (2007), Beginner's Guide to Drawn Thread Embroidery, Search Press.

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

5. Schapper.L.P.,(2011),The Complete Book of Crochet Stitch Designs: 500 Classic & Original Patterns, Sterling.

QUESTION PAPER BLUE PRINT

FD2C04PM20- FABRIC MANIPULATION AND ADORNMENT

MODULE WEIGHTAGE (6) 1/2 I 1 II - III 1

Record: 3 weightage Viva : 2 weightage Article: 4 weightage

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SEMESTER II

FD2C04TM20 – FASHION RETAILING Total Credits: 4 Total Lecture Hours: 72 Course Outcomes CO1:Enumerate on the concept of retailing and various retailers in the market CO2: Discuss the importance of Market strategy, steps in retail planning process and store layout design CO3:Explain about various buying process, budget planning and types of vendors CO4:Describe the techniques of pricing and responsibilities of a store manager

COURSE CONTENT

MODULE I (12 Hours)

Retailing - Definition and Introduction to Retailing, Retail market structure - Types of Retailers (based on type of merchandise sold, variety and assortment, level of service), Classification of retailers based on retail mix – (Departmental stores, Supermarkets, Discount stores, Specialty stores, Convenience stores, Kiosks and carts), Types of retail ownership – (Independent, Corporate chains, Franchising, network marketing)

MODULE II (15 Hours)

Retail Market Strategy - Definition, building sustainable competitive advantage, steps in strategic retail planning process. Store location - Location Decisions, Types of retail locations (Central Business District, Shopping Centres, Free standing sites, Carts and Kiosks), site evaluation.

MODULE III (15 Hours)

Store layout and design - Store Layout, Types of store layout design (free flow, Grid, Loop, spine), space planning Planning Merchandise assortments - Buying process, stock balance, planning tools for merchandise, developing sales forecast, measuring inventory turnover

MODULE IV (15 Hours)

Buying system - Merchandise budget plan, steps involved in merchandise plan, open to buy Purchasing Merchandise - types of vendors, types of vendor-buyer relationship Loss prevention - Shrinkage, types of shrinkage

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

MODULE V (15 Hours)

Pricing - Pricing strategies, Mark-ups and types, Markdowns and types, causes of Markdowns The retail organization: types of retail organization, functional and various functional divisions, Managing store employees - responsibilities of store manager, how to manage store employees, ethical and legal issues in managing store employees.

RELATED EXPERIENCE:

The students are required to submit a report on fashion store and its retailing process

REFERENCES 1. Diamond.E., ,Diamond.J., Sheri litt.,(2006), Fashion Retailing: A multi channel approach, Fairchild books

2. Koumbis.D.,(2014), Fashion Retailing:From Managing to Merchandising (basic fashion management),Fairchild books

QUESTION PAPER BLUE PRINT

FD2C04TM20 - FASHION RETAILING

Part A Part B Part C MODULE (Weightage 1) (Weightage 2) (Weightage 5) 8/10 6/8 2/4 I 2 1 1 II 1 2 III 2 2 1 IV 2 1 1 V 3 2 1

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SEMESTER II

FD2C05PM20 – TEXTILE DESIGNING FOR HOME FURNISHING

Total Credits: 4 Total Lecture Hours: 108 Course Outcomes CO1: Observeand illustrate the Traditional Prints and the various contemporary designs around the world CO2: Associate with the various art movements and their styles CO3: Identify and analyse the textile prints in the market CO4: Apply different prints in arts and textiles

MODULE I (3 Hours)

Introduction To give an overview about various traditional textile prints and its significance practiced through ages in India, Eastern countries, Middle East, African and in Western countries and how innovatively designs could be applied in home furnishings.

MODULE II (22 Hours)

Indian Ikat, Kalamkari, Madhubani, Warli, Pattachitra, Gondh, Miniature Painting and Tanjore

MODULE III (22 Hours)

Eastern countries traditional prints:- Chinese, Japanese, and Indonesian Russian traditional prints

MODULE IV (22 Hours)

Middle East traditional prints: - Turkey, Persian African and Egyptian traditional prints

MODULE V (19 Hours)

Western countries traditional prints:-France, Europe, Russia, England.

MODULE VI (20 Hours)

Art Movement:-Barque Rocco, Cubism, pop art, Art Deco, Graffiti

RELATED EXPERIENCE: Students should maintain a record of developed prints.

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

REFERENCES: 1. Meller. S., Elffers. J, Textile Designs, Thames & Hudson, UK 2. Joyce. C., Textile Design- The complete guide to printed textiles for apparel and home furnishings, Watson Guptill Publications, USA. 3. Wisbrun.L.,(2015),The complete Guide to Designing and Printing fabric:techniques tutorials and inspiration for the innovative designer, Bloomsbury Academic. 4. Jackson.L.,(2011).20th Century Pattern Design: Textile and Wall Paper Pioneers. Octopus Publishing/Mitchell Beazley, London. 5. Prakash.K,(2003).Textile Designs Traditional and Floral, Jain Publishing 6. Rabbit.A.,(2005), Indian Textile Prints, Pepin Press 7. Horn.D.V.,(1996).African Printed Textile Designs(International Design Library, Stemmer House Publishers.

QUESTION PAPER BLUE PRINT

FD2C05PM20 – TEXTILE DESIGNING FOR HOME FURNISHING

MODULE WEIGHTAGE (10) 1/2 I - II 1 III - IV 1 V - VI -

Record:3 weightage Viva: 2 weightage

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SEMESTER II

FD2C05TM20 – INTRODUCTION TO E-MARKETING

Total Credits: 4 Total Lecture Hours: 72 Course Outcomes CO1: Explain the concept and process of online marketing CO2: Discover the possibilities of online marketing CO3: Describe the customer relation management strategy CO4: Identify the importance of E marketing

COURSE CONTENT

MODULE I (30 Hours)

Marketing- Introduction, Concepts of Marketing Strategies, Fashion Marketing. E- marketing- Definition, Introduction, Importance of E marketing, E marketing Mix, Types of E-marketing-SEO, SEM, PPC, SMM, Content marketing, Affiliate marketing, Email marketing. E- Marketing transactions-B2B, B2C, C2C, C2B, B2G, G2B Transactions. Payment methods in E- marketing Advantages and disadvantages of consumer E- marketing.

MODULE II (24 Hours)

Online Advertising-Objectives of online advertising, Types of Display Adverts, Payment models for display advertising, How to get ads online, Targeting and Optimising, Tracking, Stepwise procedure to do online advertising, How to create a web page, challenges and advantages of online advertising.

MODULE III (18 Hours)

Customer Relations Management –Understanding customers, Customer centric and customer driven, CRM and Data, CRM Loyalty Programs, Benefits of CRM, Social CRM , Technology and CRM, Steps to implement a CRM Strategy

REFERENCES 1. Kalakota.R., Andrew B. Addison. W., (1997), Electronic Commerce: A Manager's Guide, Wesley Professional. 2. Amor.D.,(2001), The E-Business Revolution: Living and Working in an Interconnected World (2nd Edition), Prentice Hall. 3. Bajaj.K.K.,(2005), E Commerce: The Cutting Edge of Business., McGraw Hill Education(India) Private Limited.

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QUESTION PAPER BLUE PRINT

FD2C05TM20 - INTRODUCTION TO E-MARKETING

PART A PART B PART C MODULE (Weightage 1) (Weightage 2) (Weightage 5) 8/10 6/8 2/4 I 4 4 2 II 3 2 1 III 3 2 1

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SEMESTER III

FD3C06PM20–COMPUTER AIDED FASHION DESIGNING

Total Credits: 4 Total Lecture Hours: 90 Course Outcomes CO1: Illustrate a design with the help of a design software CO2: Create Spec Sheets of International Standards. CO3: editing the fashion photographs CO4: Apply the techniques of visual effects in magazine editing CO5:Create Designers portfolio with the help of a design software

COURSE CONTENT

MODULE I (15 Hours)

Software Practice – how to change background, textile print development, applying print on fabric, applying shadow

MODULE II (25 Hours)

Advanced Spec Drawing of Garments and Fashion Accessories

MODULE III (30 Hours)

Face rendering, Fashion Figure Elongation and Stylization

(Each student has to develop their own signature style in sketching fashion) (Students are to refer the works of different fashion artists& illustrators and their individual style of fashion sketching)

MODULE IV (20 Hours)

Creative Art Presentation-Fashion Collages, Stylish and expressive collages by exploring colours and novelty techniques, fabric rendering – denim, chiffon, silk

REFERENCES

1. Johnson .S., (2012), Adobe Illustrator CS4 on Demand, Que, Pearson Publications, Noida

2. Centner. M.,Vereker .F.,(2011), Fashion Designer’s Handbook for Adobe Illustrator, Prentice Hall, UK

3. Adobe Creative Team. (2010)Adobe Photoshop CS 5 Class Room in a Book.Adobe Press.com

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

4. Dayton.L.,Hunt.S., Steuer.S,(1999), The Corel Draw Wow! Book, Addison Wesley, Texas.

QUESTION PAPER BLUE PRINT

FD3C06PM20 – COMPUTER AIDED FASHION DESIGNING

MODULE WEIGHTAGE 10 I II 1 III IV

Record : 3 weightage Viva : 2 weightage

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SEMESTER III

FD3C07PM20 – DESIGN COLLECTION

Total Credits: 4 Total Lecture Hours: 72 Course Outcomes CO1: Develop mood and story board based on an inspiration CO2: Develop Innovative designs and Fabric Manipulations CO3: Decide the unique thematic colour combinations CO4: Source the fabric suitable for the theme and developing patterns for the designs CO5: Construct and accessorize the garments according to the design CO6: Plan and present the design collection

Each student will conceptualize and develop a collection of at least five garments The students should submit a record and the garments based on the theme at the time of external evaluation.

REFERENCES 1. Olivier.G.,(2008), Fashion – concept to catwalk, A&C Black , London

2. Atikinson M. (2012), How to create your Final Collection , Laurence King Publishing,London

3. McKelvey.k.,(2012), Fashion Source Book, 2nd Edition. Wiley-Blackwell

4. Stockton.J., (1984), Designers guide to color (all editions),Chronical books, San Francisco

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SEMESTER III

FD3C08PM20–ADVANCED PATTERN MAKING

Total Credits: 4 Total Lecture Hours: 108 Course Outcomes CO1: Develop Technical skill in the field of Pattern Making CO2: Identify thetools that assist the patternmaker to circumvent fitting problems before they are incorporated into the design. CO3: Develop the analytical skills along with the manipulative skills needed in the flat patternmaking system. CO4: Interpret and apply the three major pattern making principles.

COURSE CONTENT

MODULE I (30 Hours)

Modification on the size US 12, Preparation of modified basic pattern set Pattern Making Principle II - Added fullness Fullness at dart leg of the bodice: - Fullness at centre front waist dart leg, Fullness at French dart leg

MODULE II (25 Hours)

Fullness at skirt:- Fullness at Centre panel of the skirt, Fullness at side panels of the skirt, Fullness from hip line to hem of the skirt, Fullness from waist to hem.

MODULE III (25 Hours)

Pattern Making Principle III – Contouring:- Contour guide pattern – Off shoulder dress, Strapless dress with princess line Drop shoulder from basic bodice, Halter top from basic bodice

MODULE IV (28 Hours)

Culotte foundation – Wide sweeping hemline trouser from Culottes foundation Basic Trouser – Cowl pant

REFERENCES

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

1. Armstrong.J.H., (2000), Pattern Making for Fashion Designing, Prentice Hall

2. Natalie .B.,Dress Fitting (1999), Om Books Service, New Delhi

3. Gillian.H., (2000), Pattern Cutting Made Easy, B T Batsford Ltd., London

4. Winifred.A., (1994), Metric Pattern Cutting for Menswear, Blackwell Science Ltd.

QUESTION PAPER BLUE PRINT

FD3C08PM20 – ADVANCED PATTERN MAKING

WEIGHTAGE 10 MODULE 1/4 1 1 II 1 III 1 IV 1

Record : 3 weightage Viva : 2weightage

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SEMESTER III

FD3C09PM20 – ADVANCED GARMENT CONSTRUCTION

Total Credits: 4 Total Lecture Hours: 108 Course Outcomes CO1: Draft according to the design of the garment CO2: Describe and apply techniques of marker planning CO3: Decide the method of cutting for optimum utilization of fabric CO4: Apply the methods of construction and finishing

COURSE CONTENT

MODULE I (30 Hours)

Construction of Bodice with fullness at dart leg

MODULE II (28 Hours)

Construction of skirt with fullness (fullness at centre front/ fullness from hip line to hem/ fullness from waist to hem)

MODULE III (25 Hours)

Construction of off shoulder dress/ strapless dress/ drop shoulder dress

MODULE IV (25 Hours) Construction of Culotte with wide sweeping hemline / Cowl Pant

REFERENCES 1. Bishop .B.E.,(1959), The Bishop Method of Clothing Construction. J.B.Lippincott Company

2. Armstrong.J.H., (2000), Pattern Making for Fashion Design, Prentice Hall

3. Natalie.B., Dress fitting (1999), Om Books Service, New Delhi.

4. Gillian.H., (2000), Pattern Cutting Made Easy., B T Batsford Ltd., London

5. Winifred. A., (1994), Metric Pattern Cutting For Menswear, Blackwell Science Ltd.

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

QUESTION PAPER BLUE PRINT FD3C09PM20 – ADVANCED GARMENT CONSTRUCTION MODULE WEIGHTAGE 10 1/4 I 1 II 1 III 1 IV 1

Record : 3 weightage Viva : 2 weightage

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SEMESTER III

FD3C06TM20 – ENVIRONMENTAL FASHION DESIGN

Total Credits: 4 Total Lecture Hours: 72 Course Outcomes CO1: Explain the environmental issues of fashion and terms and concepts of environmentalism CO2: Discuss the occupational hazards in clothing industry due to the processing techniques CO3: Enumerate the certification process for environment friendly products CO4: Establish sustainable fashion in the society

COURSE CONTENT

MODULE I (20 Hours)

Environmental issues in fashion:- Environmentalism, Waste Couture, Environmental impact of the Clothing Industry, Occupational hazards in the clothing industry, Environmental effects of textile fibers and textile production, Trashion, Natural as well as recycled fibers in the clothing industry

MODULE II (20 Hours)

Sustainable fashion:- Introduction to sustainability, Brief history of sustainable fashion, Sustainable designs in the fashion industry, Sustainable marketing, Sustainable textiles, Future of fashion sustainability

MODULE III (15 Hours)

Ecological Sensitivity:-Eco-fashion, Eco fashion brands, Ethical fashion, Animal exploitation in fashion industry, Textile Recycling, 3 Rs – reduce, reuse and recycle, Clean and green fibers

MODULE IV (17 Hours)

Environmental laws and regulations:- Environmental Protection Agency (EPA), Ethical Fashion Forum, Fair Trade Certification, Green Product Certification, Scientific Certification Systems, Eco-labels, Better Cotton Initiative (BCI), Bluesign, Cradle to Cradle, Global Organic Textile Standard (GOTS), Oeko-Tex.

REFERENCES

1. Virginia HenckenElsasser. (2010).Textiles – Concepts and Principles. Fairchild Books, New York.

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2. .Kadolph.S.J., (2013).Textiles, Pearson Education,USA

3. Hethorn.J.,Ulasewicz.C., (2008).Sustainable Fashion, Why Now? , A conversation about issues, practices and possibilities. Fairchild Books, INC, New York.

4. Fletcher.K.,(2008), Sustainable Fashion and Textiles: Design Journeys, Routledge.

5. Banerjee. P. M.,Shastri. V., (2010).Social Responsibility and Environmental Sustainability in Business, Sage Response.

QUESTION PAPER BLUE PRINT

FD3C06TM20 – ENVIRONMENTAL FASHION DESIGN

Part A Part B Part C MODULE (Weightage 1) (Weightage 2) (Weightage 5) 8/10 6/8 2/4 I 4 2 1 II 2 1 1 III 2 3 1 IV 2 2 1

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SEMESTER IV

FD4C10PM20–FASHION STYLING

Total Credits: 3 Total Lecture Hours: 108 Course Outcomes CO1: Develop Character board to have a detailed study about the client CO2: Develop Innovative new looks for the client and decide the unique styling combinations CO3: Source the accessories and elements suitable for the theme CO4: Developing new styles for the individuals accessorize and stylize the garments according to the design CO5: Modify and present a person in a new look

COURSE CONTENT

Introduction to Fashion Styling Styling Types-Personal Styling, Editorial Styling, Wardrobe Styling, Commercial Styling, Corporate Styling, Catalogue Styling, Fashion Show Styling,Photographic Styling, Merchandise Styling Personal Requirements and Related Careers in Fashion Field

Presentation:- Each student will do creative fashion styling for their design collection The students should submit a record and the garments based on the theme at the time of external evaluation.

REFERENCES

1. Morrison. S. C., .(2011).Secrets of Stylists-Insider’s guide to styling the stars, Chronicle Books LLC

2. www.fashionstyling.com

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SEMESTER IV

FD4C11PM20–CREATIVE FASHION CHOREOGRAPHY AND FASHION MODELING

Total Credits: 3 Total Lecture Hours: 108 Course Outcomes CO1: Develop skill in selecting music / track in respect with the theme selected. CO2: Develop Innovative ideas in setting the ramp by proper utilization of space. CO3: Decide the unique design presentation techniques. CO4: Identify the thematic elements and create suitable fashion moves for the theme CO5: Develop skill in grooming the fashion models for the thematic Walk. CO6: Plan and present a complete fashion event

COURSE CONTENT

Fashion Choreography- Selection of theme Music-Ramp and Creative Stage settings, Models Grooming (Student has to create thematic fashion choreography for the respective theme they selected for the design collection)

Presentation:- Each student will do creative fashion choreography and coordination for their design collection along with the settings and theme music The students should submit a record and the garments based on the theme at the time of external evaluation.

REFERENCES 1. Fashion Choreography from designer’s collections who has their own way of presenting a collection like Alexander McQueen, Victoria Secret, Prada etc.

2. http://www.delhistyleblog.com/

-

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SEMESTER IV

FD4C12PM20–PORTFOLIO MAKING

Total Credits: 3 Total Lecture Hours: 90 Course Outcomes CO1: Prepare portfolio combining the best works done through all the semesters. CO2: Analyse area of interest and portray it. CO3: Develop confidence to face the challenging design world by showcasing the portfolio

Presentation The students have to document all their best presentable work done through all the semesters and those that portray the student’s area of interest. The students are required to submit the portfolio as the record during the external evaluation.

REFERENCES 1. Tain.L., (2004).Portfolio Presentation for Fashion Designers, Fairchild Books, New York

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SYLLABUS FOR ELECTIVE COURSE

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SEMESTER IV

FD4E01TM20 – FASHION COMMUNICATION

Total Credits: 3 Total Lecture Hours: 54 Course Outcomes CO1: Recognize the need for communication, fashion writing and advertising CO2: Describe about brand management CO3:Apply typography in advertising CO4: Design and develop creative brochures and layouts CO5: Plan and execute an event

COURSE CONTENT

MODULE I (10 Hours)

Introduction to Fashion communication, Need for communication process, Communication through different mediums

MODULE II (20 Hours)

Introduction to Fashion Journalism – Definition, Purpose, Fashion Writing, Creative writing, Blogging, advertising and public relations, Typography and layout designing

MODULE III (14 Hours)

Visual Communication – Visual merchandising, Introduction to photography, Fashion shows, fashion styling

MODULE IV (10 Hours)

Brand management – definition of a brand, designing logos, Designing catalogues and brochures Event planning – Steps in event planning and execution

RELATED EXPERIENCE:- Related assignments have to be submitted

REFERENCES 1. Burns-Tran.S (2013). Style Wise-A Practical Guide to Becoming a Fashion Stylist. Bloomsbury Academic Publishing, London

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2. Cope. J., Maloney.D., (2016).Fashion Promotion in Practice, Fairchild Publications, New York

3. Diamond. J., (2011),Retail Advertising and Promotion, Fairchild Publications , New York

QUESTION PAPER BLUE PRINT

FD4E01TM20 - FASHION COMMUNICATION

Part A Part B Part C MODULE (Weightage 1) (Weightage 2) (Weightage 5) 8/10 6/8 2/4 I 2 - 1 II 4 4 1 III 2 3 1 IV 2 1 1

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Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

SEMESTER IV

FD4E02TM20 – SOCIO-PSYCHO ASPECTS OF CLOTHING

Total Credits: 3 Total Lecture Hours: 54 Course Outcomes CO1: Explain the clothing behaviour and its importance CO2: Describe about consumer segmentation and customer profile CO3: Identify the personality, attitude and lifestyle of people in relation to clothing

COURSE CONTENT

MODULE I (20 Hours)

Introduction to clothing behaviour:- Purpose of clothing – modesty theory, adornment theory, and protection theory Factors affecting basic clothing needs – comfort, social participation, conformity, prestige, self- expression, attracting the opposite sex, aesthetic expressions and values Clothing - a nonverbal communication. Significance of clothing

MODULE II (10 Hours)

Self-concept and clothing behaviour:- Definition of self-concept Various aspects of self Self-concept and clothing

MODULE III (14 Hours)

Demographic trends:- Effect of age, sex, income, social class, economic status and ethnicity on clothing

MODULE IV (10 Hours)

Psychographic trends:- Effects of personality, attitude, lifestyle and peer group on clothing.

RELATED EXPERIENCE:- The students are required to conduct a survey and submit a report to understand the consumer preference with respect to a sample and using a questionnaire.

Curriculum and Syllabus (2020 admission onwards) 63

Master’s Programme in Fashion Designing, St. Teresa’s College (Autonomous), Ernakulam

REFERENCES 1. Kulshrestha.U.,Kashyap.R.,Clothing behaviour- Psychological analysis Pointer Publisher, Jaipur.

2. Solomon.M.R.,Rabolt.N.J.,Consumer Behaviour in fashion, Pearson Education, Noida

QUESTION PAPER BLUE PRINT

FD4E02TM20 – SOCIO-PSYCHO ASPECTS OF CLOTHING

Part A Part B Part C MODULE (Weightage 1) (Weightage 2) (Weightage 5) 8/10 6/8 2/4 I 4 1 1 II 2 3 1 III 2 3 1 IV 2 1 1

Curriculum and Syllabus (2020 admission onwards) 64