Illawarra Mercury Short Facts

Published Monday to Saturday, the Mercury is the premier newspaper in the Illawarra region. It is the only paid daily in the region and boasts a long and proud history of reporting the news for over 150 years.

The Illawarra Mercury is a proud regional arm of with flagship newspapers such as the Morning Herald and The Age.

The Illawarra region itself is a vibrant, technology driven community tracking the challenges of the 21st century with the Illawarra Mercury consistently covering the changes within the region.

Overall, the Illawarra Mercury boasts a readership of over 66,000 Mon-Fri average readers and 82,000 weekend readers The Facts

GENDER • Over 52% of Monday to Friday readers are Male. 37,000 Saturday readers are also Male. • Over 48% of Monday to Friday readers are Female. 39,000 Saturday readers are also Female.

AGE • 6,000 Saturday readers are aged between 14-17 years of age. • 11% of Monday to Friday readers are in the 18-24 age category. • Over 14,000 readers of the Illawarra Mercury aged between 25-34. • 27% of Saturday readers in the region are aged 35-49. • 53% of readers 50+ read the Illawarra OCCUPATION Mercury Monday to Friday. Illawarra Mercury • 17.6% of Saturday readers are Coverage Area WORK STATUS professional / Managers in the • 29% of Monday to Friday readers are region. retired. • 20.5% of Saturday readers are white • 37% of Saturday readers work full time. collar workers. • 17,000 Saturday readers work part time. • There are over 28,000 skilled, semi or • Just over 5% of Mercury readers do not unskilled workers that reader the Illawarra work. Mercury.