2013 PARTNER CONNECT

Device Showcase and Local Market Strategy

• Market breakdown and tablet dynamics • How we compete • Component-Level innovation • Featured Devices program • Support

Main Focus Full Range Windows Devices FY14 Market Forecast by Tablet Form Factor

Form Factor

AIO Small Tablet Large Tablet (Mobile & Desktop 7-9” 10” Convertible Laptop Stationary) (Mini & Tower)

300M

250M

200M Units 150M

100M

50M 62% growth YOY 14% growth YOY Unprecedented sales opportunity

New Devices Value-Added Services Software & Peripherals

• Touch, Thinner, Lighter, • Pre-deployment, Deployment, • New PC Peripherals or Hardware, Faster, Longer Battery Life, Managed Services, Solution Communications Hardware & More Innovation, Many Support, Advisory Services Accessories, Device Form Factors Management, CRM or LOB Software Windows XP Support Ends April 8, 2014

What This Means • will no longer provide critical updates, patches, or technical assistance for Windows XP

• Your customers will be at higher risk of harmful viruses, spyware, and other malicious software that can steal personal information Your Opportunity • Upgrading customers are looking for new hardware, upgraded software applications and support services The New Windows Best of work and play on any device

More Productive More Personal More Choice

Full productivity of Office* More ways to personalize Widest range of device styles More ways to multitask Great built-in apps New tablets: USB, detachable keyboard Search and act more quickly New apps in the Windows Store New PCs: thinner, lighter, longer battery Do more from the lock screen Browse faster with touch Touch, mouse and keyboard Instantly on an up to date Access photos & files anywhere Compatibility with software & devices Apps update automatically Back up and sync across devices Your apps, across your devices Built-in security/privacy protection Unique multiple user accounts

*Office Sold Separately For more information on Windows Devices visit: Windows Featured Device Examples http://aka.ms/devicemarketing

Tablets Two-in-Ones and Convertibles Laptops All-In-Ones and Desktops For those always out and about For the virtual mobile professional For the specialty user For those who need power and style

 Take it to a meeting, or to a co-  All the productive power of a laptop  Portable work station built to handle  Full power and no tower. worker's desk. with the portability and style of a even the most powerful 3D design or  Huge screens with room for big  Show someone your work, give a tablet. video-editing software programs. projects. one-on-one presentation,  Move between tablet and laptop,  Multiple ports for things like external  Touch-enabled with tilting screens collaborate, and make changes on depending on how and where you hard drives, peripherals, Ethernet, for great gaming and app the fly. are using it. and HDMI cables. interaction.  An e-reader without sacrificing  Extended battery life.  Big sound out of a thin and light PC.  Tons of memory and storage. multimedia-rich web browsing and  Move easily between Wi-Fi hotspots  Video chat with built-in webcams. PC functionality.  Vivid displays and loads of and 3G/4G networks.  Mobile entertainment center that has processing power for rich  Multitouch HD screens. the graphics, memory, and storage multimedia and intense gaming.  Extended battery life. for HD movies, TV, music, and  Move easily between Wi-Fi hotspots games. and 3G/4G networks. Images are from Featureddevices.com What’s new in .1

Start button Take calls from lock screen Boot to desktop Flexible window sizes UI Start screen sync Multi-monitor improvements Multiple tile sizes Improved built in apps (incl. Mail) enhancements Enhanced search Automatic app updates Reading list Improved touch keyboard

7-10” tablet support Auto triggered VPN SkyDrive integration Device encryption Platform InstantGo devices Improved biometric support MiraCast support Mobile device mgmt. (MDM) enhancements Personal hotspot Remote business data removal Assigned access (kiosk) Tap to print Advantages of Windows 8 Devices

• Super desirable, innovative post-PC devices - thin, light, long battery life • Run full Microsoft Office (sold separately) • No compromise touch and keyboard/mouse • Broad and deep ecosystem compatibility input • Your Windows everywhere in sync through • Always on, always connected SkyDrive & SkyDrive Pro • Your Windows everywhere in sync with your • Real multi-tasking – snap apps side by side Microsoft account • Share your device more safely and easily • Full Web – Internet Explorer 10 is immersive, – Full Multi-user support*; Windows fast & fluid, and supports full desktop sites protects the end-to-end boot process (Trusted including Adobe Flash and HTML5 Boot)** • Live Tiles – connected to the people and things • Help ensure system integrity and instant which matter most access to your resources with UEFI and TPM • People app – Display your contacts and their solutions integrated within Windows 8.1 latest status across your networks machines • All the music you love. Every way you want it. • Deep management capabilities based • The latest movies and TV shows you love, on existing ConfigMgr installs anywhere you are • Unified app development and • Awesome selection of casual and immersive deployment across PCs and tablets games • Virtualized desktops, apps, and user • Access to amazing apps in the Windows Store environment

*compared to iPAD; **compared to Android Tablet Configurations: Needs by Customer Segment

Common

• Thin & Light • USB / mini-HDMI • WiFi & Connectivity

• Great Performance • Printing • Expandable Storage

• Multi-Touch Display • Multi-tasking • Cloud Services

• All-day Battery Life • Peripheral ports • Microsoft Office Consumer Commercial

• App Store • Stylus input Device Procurement • HD Screen (video streaming) • LOB Apps & Compatibility • Device Standardization • Front / Rear Camera • Security (TPM) • Manageable/Image • Design and accessories • Device Serviceability: Configuration Battery / Component • Direct Fulfillment • Dockable with • Warranty Multi-monitor support Windows tablets: so much more

Sizes, form factors, accessories Variety of offerings, but mostly Only big or small Form factors and price points and brands from many OEMs cheap and small USB ports, broadest support High-priced proprietary Hit-or-miss support for each Ports and peripherals for peripherals dongles, cables, and wireless peripheral type and driver 3rd party imitators; or Office 3rd party imitators; or Office Office Home & Student 2013 Companion or web-only Companion or web-only Runs full Microsoft Office included* experience experience Static grid of icons with Live tiles, lock screen Static grid of icons Personalized and alive limited-function widgets 100,000 Windows Store apps 600,000 apps 800,000 apps Thousands of apps 700,000 Win32 apps (x86) OS and app updates OS and manual app updates OEM dependent Always up-to-date automatically Anti-virus, anti-malware and Google Play and privacy issues, Secure App Store Safer and more secure more secure app store and fast malware growth Enterprise grade security, Different dev environment for Different dev environment for manageability, unified app notebooks and tablets, less notebooks and tablets, less Built for business development and deployment manageable manageable across PCs and tablets *Office included with Windows RT and small screen touch devices

Three questions to ask your customers

3. What does your business need? 2. What does your IT/finance require? 1. What do your employees want? • What does your business need?

Mobility BOTH? Power

Physical Device User Productivity • What does your IT / finance require?

Governance Cost at purchase/Cost of Ownership Full Control

User Physical Device Security Control Productivity

Manageability Ecosystem Cost • What do your employees want?

What device do I like most?

Physical Device User Productivity Security Control

Manageability Ecosystem Cost Easy to Use

Connectivity Flexibility Style • Small Business Owner/CFO • I need something that helps me get my job done and looks great

Productivity Durable Financial models I can use it anywhere Print and share documents Holds up to constant use Powerful to do anything Can do two things at once

Security Executive Presence My information is safer Comfortable for my use My data is protected Portable when I need it Stylish • Example: XPS 12

A dream convertible Raw Power Flexible design…for convenience on your terms Bright, Full HD display, full-size, backlit keyboard, supporting touch gestures Dual-mode convertible Flip hinge Can do it all XPS experience & design One device that’s both an Ultrabook™ and tablet. Notebook mode: Quickly type documents and answer e-mail. Tablet mode: Touch to surf the web, watch videos, read digital media Enterprise-class BitLocker Data Encryption with TPM (Trusted Platform Module), Machined aluminum, corning® Gorilla® Glass I am the boss The XPS brand aligns with Dell’s Consumerization of IT vision by delivering devices with: Consumer design preference, powerful performance tools, enterprise-friendly features for IT departments Competing platforms don’t: Other Great Options:

12.5” Full HD, Ivy Bridge ULV Core™ i7 Have touch or Sony Vaio Pro Have the power of this device ZenBook Infinity 1920 x 1080p; edge-to-edge glass Corning® Gorilla® Glass Aren’t as flexible Helix Lenovo Yoga 11/13 1.3MP webcam; 1280 x 1024 pixels Starting at $999 • Sales Associate (on the road) • I need something that I can take with me everywhere I go… Maybe a tablet. Productivity Mobility • Send email • Light • Sales presentations • Easy to use anywhere • Print and share documents • Long battery life

Security Connected • My data is safer • Always connected to the internet • My information is protected • Connected to corporate resources • Example: HP ElitePad 900

A true tablet for business Works smarter and harder and beyond Smart accessories ecosystem enhances productivity and extends battery life. Microsoft Office. Design and user-experience users will crave, with the enterprise security and manageability IT demands Unplugged-All day Stays charged up to 16 hours with smart accessory jacket.

Processors Clover Trail Enterprise-class security RAM 2 GB TPM chip means my data is safe. Windows Pro means that I can connect to the main office seamlessly and securely. Hard Drive 64 SSD Screen 10.1“ / 1366 x 768 Runs the apps I need Battery 16 hours w/Jacket Whether it is a Windows 7 app, a new Windows 8 store app, Flash or customer designed Weight 1.5 lbs / .68 kgs apps - this tablet does it all. Height 0.36” / 9.2 mm Competing platforms don’t: Other Great Options: Manage files or print easily Lenovo ThinkPad Tablet 2 Provide the security needed Asus VivoTab Smart Plug into accessories easily Dell Latitude 10 Run full Microsoft Office • Design Engineer • I need a desktop with more versatility

Productivity Big Screen Visio I can see everything I am working with Email Nice graphical capabilities I can do two things at once

Power & Compatibility Portability Ability to run apps that let me do my I can show off my work easily work Lots of apps – at the same time • Example: Dell XPS 18

AIO functionality Astoundingly Light with tablet portability Five pounds. Easy to go anywhere you need to show off your work. At your desk, it is a standard All-in-One with a great screen. Lift Powered for hours it up and take it with you to meetings or just to enjoy your Show a presentation, watch a movie or do some work. 5-8 hours of battery life means you creations with this great big tablet. don’t have to stay at a desk to get your job done. Two Feet The two flip-out feet extend to keep the XPS 18 upright or flat. It’s a snap to set up Intel Core i3/i5/i7 anywhere at a comfortable angle for playing games, doing homework. Up to 500 GB SATA HD It is big enough 18.4“ Multitouch 1920 x 1080 You can share your screen or look at tiny details. This Full HD screen let’s you really enjoy the details. 5-8 hours battery 5.04 lbs./ 2.29 kg Competing platforms don’t: Other Great Options: 0.7” (H) x 18.25” (W) x 11.17” (D) Have touch Sony Tap 20 Multitask Lenovo Thinkcentre Edge Run desktop apps Acer Aspire A7600U Have the portability HP Rove Panasonic MagicBoard • Office Worker • I need a device that just lets me do my job

Productivity Cost Email It must be economical Multitasking Easy to use Word/Excel/PowerPoint

Control/Manageability Portability Managed by IT I can work where I need to My sensitive data needs to stay safer Run Corporate apps • Example: Asus Zenbook UX31A

Full HD Ultrabook combinening Take it anywhere beauty and sound Light in your hand and holds a charge. Touch me Keyboard, touchpad and touchscreen make it easy to use this PC in a variety of scenarios. 13.3” Full HD Intel Core i7 Ready to go in a snap 6 hours battery life Wakes up in 2 seconds and can sleep for a long time without draining the battery. 2.9 lbs Starting at 999 euro Lots of Value A PC that delivers a lot of value for a reasonable price.

Competing platforms don’t: Other Great Options: Lenovo IdeaPad S210 Have touch Acer Aspire v5 -122 Multitask HP Pavilion Touchsmart Run desktop apps Dell inspiron 15 • I like my own personal device • Can I just use this for my work?

Productivity Mobility • Send quick emails • Light • View presentations • Easy to use anywhere • Print and share documents • Long battery life

Versatile Fun • Manage my home tasks • Play games • Does everything I need it to at work • Browse the web • Listen to music • Example: Acer W3-811

Work or Play, it’s up to you Touch and Type The power of Windows in the palm of your hand The W3 supports five points of multi-touch, and the snap-on keyboard makes it easy to type when you need to. Light as can be Only 1.1 pounds – One of the lightest devices around, making it easy to ready books or watch movies on the go.

Processors Intel Clover Trail Plug it in RAM 2 GB The card ready, Micro HDMI and Micro USB connections make it easy to connect the Acer Iconia W3 to your other devices. Import pictures, play videos and more. Hard Drive 32 SSD Screen 8.1“ / 1200x800 Runs the apps I need Battery 8 hours Whether it is a Windows 7 app, a new Windows 8 store app, Flash or customer designed Weight 1.1 lbs / .5 kgs apps - this tablet does it all. Competing platforms don’t: Other Great Options: Plug into my corporate network as easily Lenovo ThinkPad Yoga 11S Run Microsoft Office Dell XPS 12 Let me use different user profiles Asus ZenBook

Call to Action

Device Customer Incentives Campaigns

Windows Device Bootcamps and Marketing Hub Assessments

For more information on Windows Devices visit: http://aka.ms/devicemarketing FY14 OEM Reseller Device Incentives

Win with Featured Tablets and PCs in the OEM Distributor and Reseller channel. OBJECTIVE • Build customer and partner preference for Windows devices. • Influence reseller assortment of Microsoft and OEM featured tablets and PCs.

FY14 Commercial TouchWins Featured Device Incentives ELIGIBILITY

GEO AVAILABILITY Worldwide, excluding China 1. Meet the OEM Reseller 6-month Purchase Requirements by 31 DEC 2013 of eligible Commercial TouchWins Featured Devices purchased from Authorized Commercial Tier 1 OEM Resellers Tier 2 OEM OEM Distributors between 1 JUL – 31 DEC 2013 by market. TouchWins Resellers Featured Devices 6-Month Purchase Featured Device Units Market(s) Requirement Tier 1 Tier 2 INCENTIVES Windows 8 Pro $3 $1.5 Featured PCs A 1000 500 TouchWins Featured Devices B 500 250 Windows 8 Pro C 300 150 $7 $3.5 Featured Tablets 2. Have an active MPN Partner ID associated to their Channel Incentives 50% OEM Co-op Platform (CHIP) account by 31 MAR 2014. 100% OEM ALLOCATION 50% OEM Rebate Rebate Funds Funds

• Administered through OEM Reseller Incentives Program • Eligibility and device incentive accruals calculated based on PROGRAM eligible device units purchased from Authorized OEM Distributors in FY14 H1 (Jul-Dec 2013) as reported in MS Sales • FY14 H2 Program Period (Jan-Jun 2014) activities

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