Advertising Information Services Data

ADVERTISING INFORMATION SERVICES DATA IMPORTANT NOTE Nielsen has collaborated with the Media Agency Association of Thailand (MAAT) in conducting a survey with media agencies to adjust the rate card and collect the TV advertising spending data as closest to the actual spending as possible. The new rate card will be used starting from April 2020 onwards with details as follows: 1. Adjusting the discount percentage for prime time and non-prime time of each station from the survey results. 2. Subtracting the Agency fee from the rate card including discounts/give away from broadcasters (all cases). 3. Adjusting the price of the broadcaster's time slot between 01:00 - 04.00 to 1,500 Baht, all except for live/special programs that the broadcaster has given advance notice only.

TOP 10 BRANDS GROUP ESTIMATED ADSPEND ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM Exclude Section: Classified, CD/DVD (Musical & Film Products), Exclude Section: Classified, House ads Government & Community Announce, Leisure, House ad.

FEB 21 VS FEB20 | 000’BAHT FEB 21 VS FEB 20 | BAHT MILLIONS NO BRANDS FEB 2021 FEB 2020 MEDIA FEB 21 SOV % FEB 20 SOV % DIFF % CHANGE TV 4,809 66.61 5,406 66.40 -597 -11 1 COKE SOFT DRINK 141,620 69,561 CABLE/SATELLITE 87 1.20 134 1.65 -47 -35 2 29 SHOPPING DIRECT SALES 125,508 54,340 RADIO 225 3.12 302 3.71 -77 -25 3 RS MALL DIRECT SALES 110,018 249,152 NEWSPAPERS 188 2.60 240 2.95 -52 -22 4 TOYOTA PASSENGER CARS 90,168 19,899 MAGAZINES 44 0.61 66 0.81 -22 -33 5 TEPTHAI HERBAL TOOTHPASTE 80,065 40,552 CINEMA 336 4.65 531 6.52 -195 -37 6 O SHOPPING DIRECT SALES 74,739 29,324 OUTDOOR 435 6.02 512 6.29 -77 -15 7 OK HERBAL HAIR TREATMENTS 74,528 TRANSIT 313 4.34 486 5.97 -173 -36 8 PEPSI SOFT DRINK 70,219 19,070 IN STORE 46 0.64 68 0.84 -22 -32 9 WWW.LAZADA.CO.TH WEBSITE 70,175 4,027 DIGITAL 735 10.18 NA NA NA NA 10 TESCO-LOTUS SUPERCENTER 65,741 39,367 TOTAL 7,220 100.0 8,141 100.0 -921 -11

YTD FEB 2021 VS YTD FEB 2020 | 000’BAHT YTD FEB 2021 VS YTD FEB 2020 | BAHT MILLIONS NO BRANDS 2021 2020 MEDIA 2021 SOV % 2020 SOV % DIFF % CHANGE

1 29 SHOPPING DIRECT SALES 322,105 121,227 TV 9,547 66.05 10,099 64.85 -552 -5 CABLE/SATELLITE 2 RS MALL DIRECT SALES 237,312 456,581 177 1.22 299 1.92 -122 -41 RADIO 441 3.05 617 3.96 -176 -29 3 COKE SOFT DRINK 229,216 131,761 NEWSPAPERS 408 2.82 496 3.18 -88 -18 4 O SHOPPING DIRECT SALES 169,212 48,786 MAGAZINES 92 0.64 127 0.82 -35 -28 5 TEPTHAI HERBAL TOOTHPASTE 155,935 56,303 CINEMA 668 4.62 1,061 6.81 -393 -37 6 NESCAFE COFFEE READY MIXED 139,617 102,157 OUTDOOR 901 6.23 1,031 6.62 -130 -13 7 TOYOTA PASSENGER CARS 136,953 63,827 TRANSIT 620 4.29 950 6.10 -330 -35 8 TESCO-LOTUS SUPERCENTER 130,696 109,044 IN STORE 99 0.68 119 0.76 -20 -17 9 OK HERBAL HAIR TREATMENTS 130,376 DIGITAL 1,502 10.39 NA NA NA NA 10 WWW.LAZADA.CO.TH WEBSITE 126,457 7,785 TOTAL 14,455 100.00 15,573 100.00 -1,118 -7

TOP 10 ADVERTISERS ESTIMATED ADSPEND TOP 10 ADVERTISERS ESTIMATED ADSPEND Exclude Section: Classified, House ads Exclude Section: Classified, House ads

FEB 21 VS FEB 20 | 000’BAHT YTD FEB 2021 VS YTD FEB 2020 | 000’BAHT NO BRANDS FEB 2021 FEB2020 NO BRANDS 2021 2020

1 UNILEVER THAI TRADING CO.,LTD. 391,922 346,145 1 UNILEVER THAI TRADING CO.,LTD. 740,466 643,051 2 NESTLE(THAI) LTD. 318,100 177,309 2 NESTLE(THAI) LTD. 614,852 296,388 3 PROCTER & GAMBLE (THAILAND) 190,414 162,493 3 PROCTER & GAMBLE (THAILAND) 412,232 313,739 4 COCA-COLA (THAILAND) 164,683 129,246 4 MONO SHOPPING CO.,LTD. 328,344 5 MASS MARKETING CO.,LTD. 156,732 84,306 5 MASS MARKETING CO.,LTD. 315,604 124,620 6 MONO SHOPPING CO.,LTD. 131,715 6 COCA-COLA (THAILAND) 252,530 237,228 7 TOYOTA MOTOR THAILAND CO.,LTD. 130,787 85,959 7 LIFESTAR CO.,LTD. 237,312 465,500 8 ADVANCE INFO SERVICE PCL. 110,100 153,384 8 TOYOTA MOTOR THAILAND CO.,LTD. 229,718 207,965 9 LIFESTAR CO.,LTD. 110,018 249,152 9 ADVANCE INFO SERVICE PCL. 221,728 257,275 10 SUNTORY PEPSICO BEVERAGE (THAILAND) CO.,LTD. 88,491 30,536 10 AJINOMOTO SALES (THAILAND) CO.,LTD. 171,172 141,033 UPDATE: 11/03/2021

Copyright © 2021 Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute TELEVISION AUDIENCE DATA – FEBRUARY 2021 IMPORTANT NOTE Nielsen’s Television Audience Measurement (TAM) captures and delivers unparalleled insights into what audiences are watching across Thailand nationwide, aged 4 years old and above.

% Reach = Number of different individuals which have seen at least one minute of a channel Average TVR = Average number of individuals watching TV during a specific time

TOP 10 CHANNELS AMONG ADULTS (35+ YEARS OLD): 37.2 MILLION PEOPLE UPDATE: 01/03/2021

BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY % Reach Average TVR % Reach Average TVR % Reach Average TVR CH3 78.63 2.74 CH7 74.43 2.13 CH7 78.54 2.10 CH7 74.70 2.06 CH3 73.10 1.85 CH3 71.72 0.87 THAIRATH TV 68.15 1.06 THAIRATH TV 71.07 1.04 THAIRATH TV 65.81 0.69 AMARIN TV 65.94 0.98 AMARIN TV 66.13 1.19 ONE 65.53 0.78 MONO 29 65.19 1.45 MONO 29 64.75 1.24 AMARIN TV 62.88 0.72 WORKPOINT TV 64.32 1.15 WORKPOINT TV 63.42 1.21 MONO 29 59.47 0.88 ONE 64.10 1.14 ONE 62.80 0.95 WORKPOINT TV 53.19 0.66 MCOT HD 57.16 0.42 MCOT HD 54.67 0.32 CH8 52.60 0.40 CH8 56.04 0.49 PPTV 54.44 0.39 MCOT HD 51.79 0.17 PPTV 52.61 0.37 CH8 53.20 0.54 PPTV 46.40 0.16 TOP 10 CHANNELS AMONG YOUNG ADULTS (15-34 YEARS OLD): 18.5 MILLION PEOPLE

BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY % Reach Average TVR % Reach Average TVR % Reach Average TVR CH3 56.92 0.84 CH7 51.95 0.91 CH7 56.62 1.07 CH7 50.19 0.71 CH3 47.61 0.63 CH3 47.20 0.41 MONO 29 44.48 0.65 MONO 29 44.28 0.58 ONE 42.89 0.28 THAIRATH TV 42.96 0.32 WORKPOINT TV 40.90 0.36 MONO 29 41.16 0.47 WORKPOINT TV 42.84 0.36 THAIRATH TV 40.42 0.29 THAIRATH TV 39.49 0.23 ONE 42.77 0.41 AMARIN TV 39.70 0.35 AMARIN TV 37.53 0.18 AMARIN TV 40.85 0.26 ONE 37.39 0.35 WORKPOINT TV 36.32 0.22 MCOT HD 32.99 0.09 CH8 29.50 0.14 CH8 28.75 0.11 CH8 32.62 0.24 TRUE4U 28.44 0.06 MCOT HD 28.72 0.05 TRUE4U 31.66 0.11 PPTV 27.76 0.10 PPTV 25.56 0.03 TOP 10 CHANNELS AMONG KIDS (4-14 YEARS OLD): 8.7 MILLION PEOPLE

BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY % Reach Average TVR % Reach Average TVR % Reach Average TVR CH3 62.45 1.07 CH7 59.66 0.90 CH7 68.34 1.12 CH7 61.16 1.39 CH3 50.34 0.48 CH3 56.36 0.43 MONO 29 53.55 0.61 MONO 29 48.61 0.64 ONE 54.30 0.42 AMARIN TV 52.08 0.33 AMARIN TV 45.40 0.33 AMARIN TV 48.49 0.26 WORKPOINT TV 51.66 0.69 WORKPOINT TV 44.12 0.45 MONO 29 48.40 0.39 THAIRATH TV 49.10 0.35 THAIRATH TV 42.85 0.18 THAIRATH TV 47.20 0.26 ONE 41.78 0.34 ONE 41.92 0.31 WORKPOINT TV 38.81 0.24 PPTV 37.89 0.09 CH8 31.19 0.14 MCOT HD 38.42 0.07 TRUE4U 33.39 0.13 MCOT HD 31.02 0.06 CH8 33.50 0.10 MCOT HD 31.98 0.07 TRUE4U 29.01 0.09 GMM25 28.49 0.05

TOP 10 CHANNELS AMONG ALL 4+ YEARS OLD: 64.5 MILLION PEOPLE

4-14 15-34 35+ % Reach Average TVR % Reach Average TVR % Reach Average TVR CH7 65.44 1.10 CH7 54.57 0.98 CH7 77.06 2.10 CH3 55.76 0.52 CH3 48.77 0.53 CH3 73.02 1.36 ONE 49.87 0.38 MONO 29 42.39 0.52 THAIRATH TV 67.33 0.82 MONO 29 49.10 0.47 ONE 41.60 0.32 ONE 64.71 0.87 AMARIN TV 48.24 0.28 THAIRATH TV 40.23 0.26 AMARIN TV 64.06 0.86 THAIRATH TV 46.45 0.26 AMARIN TV 38.54 0.23 MONO 29 61.49 1.04 WORKPOINT TV 41.66 0.35 WORKPOINT TV 38.37 0.27 WORKPOINT TV 57.09 0.86 MCOT HD 35.91 0.07 CH8 29.51 0.14 CH8 53.23 0.44 CH8 32.55 0.11 MCOT HD 28.99 0.06 MCOT HD 53.21 0.24 PPTV 29.49 0.05 PPTV 26.39 0.06 PPTV 49.11 0.24