Quality and Student Success

senecacollege.ca

SENECA COLLEGE OF APPLIED ARTS & TECHNOLOGY ANNUAL REPORT 2010–11

SENECA strives to be the recognized leader in student success, renowned for the quality of our teaching, applied research and innovation. Whether for students, faculty and staff members or partners, we want to be the preferred choice for programs and services among post-secondary institutions preparing today’s learners for tomorrow’s careers and professions by developing comprehensive programs, pathways to further education and strong supports for students to achieve their educational goals within a culture that encourages risk-taking, entrepreneurship and embraces change. A community that is diverse and dynamic, where people are valued and encouraged to take initiative. An environment of stimulating, collegial, highly professional and respectful members, collaborating to enhance our communities today and in the future.

Strive to be the best. Prepare for tomorrow. Enhance your life.

Introduction: Quality and student success

Seneca strives to be the recognized leader in student We also engage students and faculty in solution-focused success, renowned for the quality of our teaching, applied research in collaboration with business, industry, learning, applied research and innovation. Whether for social agencies, other institutions of higher learning and students, faculty and staff members or partners, we want government. to be the preferred choice for programs and services Our culture encourages risk-taking, entrepreneurship and among post-secondary institutions. flexibility, and we embrace change as part of our drive Seneca prepares today’s learners for tomorrow’s careers for organizational effectiveness. The College community and professions by developing comprehensive programs, is a diverse, dynamic place, where people are valued, pathways to further education and strong supports for supported and encouraged to take initiative while students to achieve their educational goals. developing their career and professional aspirations.

Seneca also provides access to post-secondary education Seneca also values teamwork. We create a stimulating, and vocational training for students who demonstrate collegial, highly professional and respectful environment, commitment and potential, but lack credentials, through where our students and employees collaborate to enhance programs such as academic upgrading. our communities today and in the future.

Through our flexible program delivery and use of technology, we encourage those we welcome to the College, as well as the entire community, to be lifelong learners. Message from the Chair and President

Reflecting on an exciting and productive year at Seneca, student’s success. Our all-employee meeting attracted it’s impossible to pick out any single highlight as the signal 900 employees from across our campuses and was highly accomplishment of the thousands of dedicated employees successful. For the third year in a row, we were honoured and tens of thousands of hardworking students who are with the recognition of being one of the GTA’s teaching and learning at our campuses. top employers.

Instead, we are delighted to celebrate achievements across Finally, enrolment continues to hit record highs as demand the spectrum. for our quality degrees, diplomas and certificates continues to grow. We are eager to open our 160,000-square-foot We continue to strengthen the quality of our programs expansion at the Newnham Campus, funded in part by through significant investments in faculty and program the federal-provincial Knowledge Infrastructure Program, development, curriculum review and quality assurance and we continue to look for ways of improving our physical activities. The Centre for Academic Excellence has been space. We embarked on an ambitious master planning established and is continuing to grow in effectiveness and process across Seneca that will position us well for efficient impact. Faculty and staff are deeply involved in innovative and sustainably responsible use of our campuses. projects as evolving technologies continue to open up new opportunities in teaching and learning. Our applied research This is an enormously exciting time to be in post-secondary activities are expanding rapidly, offering new challenges for education. The need for the kind of quality credentials that our students and faculty. Seneca offers continues to grow. Both our full-time and continuing education programs are giving young and mature We are implementing the recommendations of the students the skills and knowledge they must have to thrive. Student Recruitment and Support Project—a cross- And despite fiscal difficulties, governments continue to College collaboration that made excellent suggestions support our work because it understands that our economy for strengthening and focusing the services that help our and society cannot continue to be strong without a world- students succeed. Initiatives this year included longer class education system. hours at the libraries and computing commons during exam times, expanded test centres and student orientations, a Our thanks to our dedicated faculty, support staff and refocus on core subjects in the Learning Centres and a pilot administrators who on a daily basis demonstrate their intercampus shuttle service to cut down commuting times commitment to our students. Our thanks as well to our and allow students and staff to get out of their cars. More many partners in industry, the communities we serve and changes are underway. government who support our work in innumerable ways. And our thanks to the students who have chosen Seneca, We focused on our employees with our first-ever employee who bring such life and spirit to our campuses, and whose engagement survey and all-employee meeting. The survey contributions today, and in the future, we celebrate. exceeded our expectations in both participation and results. The faculty, support staff and administration of Seneca David Agnew, President are proud to be Senecans, understand the centrality of quality in all that they do, and are fully committed to every Bill Hogarth, Chair Activity reporting outcomes: Seneca priorities and core strategies

INTRODUCTION Fiscal 2010-11 saw the implementation of Seneca’s updated priorities and core strategies with initiatives across our campuses to support them. As the College continues to provide students with the quality educational experience that will lead them to successful, fulfilling careers in the new economy, these priorities and their accompanying core strategies will serve as the foundation of our mandate:

REPORTING CHARTS

Performance indicators/ If not completed, Core Strategy Initiatives for 2010-11 measurable outcomes Status update, as of March 31, 2011 timeline for completion 1/ LEADING IN CAREER-RELATED AND PROFESSIONAL EDUCATION

Delivering Create Centre for CAE established; new/revised In Progress: CAE created and Laurel Schollen Ongoing. high-quality Academic Excellence positions in place, hiring complete, appointed Associate Vice-President Academic; programs (CAE). with a minimum of five innovation further staffing continues. projects underway. Achieved: 17 innovation projects underway.

Leverage Web-based Operational Program Review In Progress: Dashboard developed and piloted. Tier 1 2011-12 fiscal year. Program Review tools Dashboard by Q4 of 2010 for use report drafted; planning begun for development of a and expertise to build an in 2011. New Tier One Program comprehensive online tracking system for Program effective and accelerated Review Report format established, Development and Program Review. Program Review cycle. piloted in one program of each school. Completed significant changes to the organization and reporting features of the Program Review Dashboard.

Three-to-five additional Program Achieved: Eight additional program reviews, beyond Reviews initiated beyond planned those planned, initiated for 2011 cycle (Quality 2010-11 cycle. Initiatives Funding). Twenty new programs added to the Program Review Dashboard.

Renew degrees with Consent renewal process for Achieved: Self-study portion of the renewal piece Post-secondary Education degrees in Human Resources complete, May/June target for external assessment; Assessment Board. Strategy and Technology, Informatics summer submission to PEQAB on schedule. and Security and Financial Services Management underway.

Aviation Accreditation Board In Progress: Self-study review underway; consent February 2012. International accreditation for renewal site visit scheduled for summer 2011; Aviation degree completed. accreditation target February 2012 AABI meeting.

Increase the full-time Twenty-five additional full-time Achieved: In excess of 25 faculty and support positions faculty and support faculty and support positions created. compliment in support of created and filled. programs and services aligned to Planning Frame- work initiatives.

Strengthening Strengthen Seneca’s Centre for Financial Services relo- Under review: Competing space priorities. academic leadership in Financial cated to the Markham Campus. clusters of Services and Business. expertise and enhancing Canadian Institute of Financial Achieved: First cohort to complete the program at their profile to Crime Analysis CIFCA operational, Markham Campus in April, with second cohort to employers and funding secured from industry begin later that month. other external partners and initial programs stakeholders piloted.

Work collaboratively with Three new degrees in: Business Achieved: Three proposals submitted in November 2010. industry partners and Management, International Busi- accreditation bodies to ness, and Interdisciplinary Studies submit three new degree submitted. programs to the Post-secondary Education Quality Assessment Board.

Strengthen academic Three new graduate certificate Achieved: Energy Management – Built Environment clusters of expertise by programs developed. Project Management – Information Technology developing new related Event Marketing – Sport, Entertainment and Arts. graduate certificates, diplomas and degrees.

Create “Eco-Seneca” “Eco-Seneca” established through Achieved; “Eco-Seneca” established as part of the to house Seneca’s realignment within the Faculty of Centre for Academic Excellence; cross-college environmental and Applied Science and Engineering committee formed and meeting regularly; working energy initiatives Technology and creation of a with McMaster University and the Canadian Urban across all campuses cross-college reference committee, Institute. with strong linkages including academic and non- to programs. academic representatives, with at least two external partnerships launched.

Targeting Refocus academic research Position of Dean of Applied In Progress: Search firm hired and candidates identified; Summer 2011. applied research support/infrastructure and Research created and necessary interviews scheduled for the end of March; position activity in degree establish priorities. infrastructure and cross-college expected to be filled shortly thereafter. programs and connections developed. pedagogy Research Advisory Committee Rescheduled: Pending appointment of new Dean. Fall 2011. established, and research plan developed.

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REPORTING CHARTS

Performance indicators/ If not completed, Performance indicators/ If not completed, Core Strategy Initiatives for 2010-11 measurable outcomes Status update, as of March 31, 2011 timeline for completion Core Strategy Initiatives for 2010-11 measurable outcomes Status update, as of March 31, 2011 timeline for completion

Support provided to academic pro- In Progress: Grant funding support for the Aviation Ongoing. gram areas with research projects, Research Project; Higher Education Quality Council of such as the e-learning component Ontario (HEQCO) tablet research project underway; of the Aviation Research Project. Seneca’s Centre for Development of Open Technology/ Natural Sciences and Engineering Research Council of Canada grant embedded in BSD program.

Collaborative partnership with York In Progress: Ongoing, as part of YSP discussions. Ongoing. University established to further the innovation agenda in York Region with industry, government and community enterprises.

Continue leadership in Successful roll-out/reporting and On Schedule: Deliverables in progress and reports federal and provincial completion of year-one deliverables submitted. applied research. achieved for Aviation and Centre for Development of Open Technol- ogy projects under the NSERC College and Community Innovation Program (CCIP) projects.

Stronger linkages to Industry Achieved: Seneca received $750,000 in Federal Canada, HRSDC and other federal Development funding to support applied research with departments established to identify small and medium-sized businesses (SMEs). applied research opportunities.

Support and promote College Math Project (CMP) Achieved: CMP 2011 funded and underway to provide Seneca’s leadership in expanded. three years of system-wide data; second system pedagogical research report released in March 2011. through training. Developed a College English Project In Progress: Preliminary report complete; moving Seneca report modeled on the CMP to address forward with work plan. completed; underachievement and barriers province-wide created by poor literacy skills. study dependent on A minimum of two proposals in In Progress: HEQCO tablet project developed; provincial funding. scholarship of teaching and learning continuation of College Choice project. 2011-12 fiscal year for developed. completion of report and submission.

Seneca’s leadership role enhanced In Progress: Project underway with Seneca as the lead GTA draft report with the Early Leavers Study to as- institution; preliminary findings presented to Canadian received April 8, certain the factors behind students Institutional Researchers and Planners Association 2011. Seneca and leaving college before graduation (CIRPA) in Fall 2010. GTA reports to be and assisting in strategies to finalized Summer improve KPIs. 2011. 2/ SUPPORTING STUDENT SUCCESS

Expanding Expand partnerships with Student intake and transfer from In Progress: Student transfer increased from 18 to 2011-12 fiscal year. laddering GTA universities. Seneca Liberal Arts diploma to U of T 24; discussions ongoing between Seneca and U of T opportunities degree increased and minimum of regarding several pathway opportunities. within existing one additional Seneca/U of T transfer programs and agreement/pathway developed. increasing pathways to Seneca-York partnership redefined In Progress: Series of strategic meetings held; guiding Ontario and enhanced to increase bilateral principles established. A working group is developing a universities pathways. more detailed plan. and colleges Assist the government in System leadership at the MTCU Funding accessed for Credit Transfer Project - Annual 2011-12 fiscal year. developing Pathway/Trans- Credit Transfer Steering Committee Plan delivered to Ministry. fer solutions between continued. Ontario colleges and universities. CUCC Phase III Project (Arts & In Progress: Eight Seneca/LAT courses currently Science electives) advanced with receiving credit with university partners submitted for Seneca participation and a mini- consideration by other participating institutions. mum of five Liberal Arts courses identified as core university transfer subjects available to Seneca and other college students.

Expand credit transfer Baseline established to measure the In Progress: Data collection underway; baseline numbers May 2011. and pathways to Seneca’s percentage of diploma graduates to be established upon review. degrees. entering Seneca’s degree programs.

Fast Track to Seneca event and In Progress: Fast Track Events to take place at Newnham March 31, 2011 other activities conducted to and King Campuses. (Newnham) and increase student awareness and April 5, 2011 (King). facilitate transfer.

A minimum of four new transfer Achieved: Three agreements signed with Laurentien agreements signed and incorpo- University, and one with AUT (formerly listed as rated into Degree Transfer guide (at Auckland University of Technology). least two with Ontario universities).

Leverage transfer and Effective online database devel- Rescheduled: Due to ITT review this past year and Ongoing into fiscal student data to increase oped with and tools to facilitate staffing changes in the Degree and Credit Transfer 2011-12. understanding about the agreements. Office. factors, intentions and destinations of transfer Information gathered and analyzed In Progress: Collaboratively working with college-wide Ongoing into fiscal students. to develop a baseline and to assist group to purchase software that will facilitate Degree 2011-12. in advisement about transfer op- and Credit Transfer student advisement and database portunities for students. collection.

ANNUAL REPORT 2010–11 11

REPORTING CHARTS

Performance indicators/ If not completed, Core Strategy Initiatives for 2010-11 measurable outcomes Status update, as of March 31, 2011 timeline for completion

Initiate discussions to Dual credit courses offered at Achieved: Offer of 17 courses through negotiation with pilot new agreements Seneca increased from 12 to 17. respective school boards and academic areas. As the with Canadian secondary result of challenges faced by school board recruitment, schools. three proposed semester two dual credit courses did not run.

Two new pathway activities offered Achieved: Successfully partnered with GTA school for secondary students and capacity boards to offer community tutoring project in a high for partnerships with one school school and interactive workshops in CNC programming board increased to include dual with the Toronto District School Board. credits and specialist high skills majors.

Implementing Facilitate effective student Improved information for students Achieved: Enrolment Management Group created and new recruitment, self-service and improved and making self-serve registration managing increased E-communication; upgrades to retention college interaction through options available online. web resources and phone tree; PDF form replacing and support more effective online paper; currently working on re-hosting SIRIS in a virtual strategies registration services. environment.

International Tuition Fee Payment Achieved: Travelex online payment services implemented Service implemented to enhance to help international applicants pay for application fees and the ability to track student accep- first term tuition; International Admissions link student tance via fee payment. payments to applications to increase service levels.

Undertake a new market- Recruitment activity increased Achieved: Recruitment activity increased by 10.7 per ing/advertising campaign by five per cent for on and off cent and call campaign/program spotlight conversion and increase overall campus events, including the call activities increased by 9.1 per cent over previous cycle. recruitment activities campaign. and events to reach an increased number of prospective students.

The number of first choice Applications (OCAS) have grown 1.4 per cent over Ongoing as applications as monitored previous cycle as of February 2, 2011. applications are through the Ontario College confirmed. Application System (OCAS) Confirmations have grown 10.6 per cent as of March increased by five per cent. 17, 2011, giving Seneca the highest growth rate within Note: The final its comparator GTA colleges. count of increase of A complete cycle comparison from OCAS data first choice applica- supports and increase of 5.08% from Fall 2009 to tions/confirmations Fall 2010 in First Choice Applications. will not be known until first week of September 2011 when applications are fully realized.

Provide increased Student Information Management In Progress: A working partnership with Academic and Ongoing. advisement and support system researched, developed and Student Services to incorporate an advisement system services to students piloted to track student success as per the President’s Service Quality Initiative. to assist in academic from initial point of contact to achievement, strengthen graduation. interpersonal, leadership and communications Integrated Advisement Centre skills, which enhance pilot project for at-risk students academic performance, including internationally trained student learning and the immigrants, first generation, achievement of career aboriginal, direct, and non-direct goals. applicants implemented and evaluated.

A First generation pilot case Rescheduled: Provincial funding was not been Ongoing. management advisement program distributed on time. Software purchased and will be will be developed and proposed as launched at King Campus on July 1, 2011. a permanent college retention best practice.

A weeklong pre-advisement Funding for the Institute has been redirected into Ongoing. Seneca Success Institute for first online learning modules which will assist studens in generation in PSE to support a variety of academic and non-academic services. students in academic preparation and student life issues will be developed and offered.

New program developed to Delayed: Due to changes in the SSF including develop- Ongoing. support ongoing advisement and ment of new governance model. mentorship to develop retention and leadership abilities of within Seneca Student Federation (SSF) and Student Athletic Association (SAA) members.

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REPORTING CHARTS

Learning Centre review undertaken Achieved: Review Completed and LC now reporting to May 2011. and completed to enhance and Centre for Academic Excellence; ongoing review of LC prioritize resources to re-focus policies, procedures and staffing to ensure LC’s focus tutoring on core subjects of English on English and Math. and Math.

Enhanced tutoring and support In Progress: planning a fall 2011 start to focus on core Ongoing. interventions conducted through English subjects. the Learning centres and writing centres, to increase successful completion of EAC 150 by 10 per cent, using a blended model of service deliveries in consultation with Schools of English and Liberal Studies.

SMILE peer-mentoring academic Achieved: SMILE is available in all two, three and partnerships increased to two- and four year programs at Markham Campus. SMILE also three-year programs at Markham increased the total number of protégés by 25 per cent. Campus and the number of SMILE mentorship protégés increased by 20 per cent. Appropriate staff training designed Achieved. Fiscal 2011-12. and delivered to support student retention, advisement and college recruitment strategies. Phase one of the Student Retention In Progress. Fiscal 2011-12. Tracking System developed. This is a Web-based tool that identifies former students with incomplete credentials.

Strengthen and enhance Seneca’s existing endowment and In Progress: Endowment and investment policy review Fiscal 2011-12. student support through investment policies and practices initiated and is ongoing. bursaries and scholar- reviewed to ensure the sustain- ships. ability and predictability of student support.

Seneca’s matching funds maximized Achieved: Received approximately $400,000 in new through the Ontario government’s gifts which have been matched dollar-for-dollar through Ontario Trust for Student Support. the OTSS program.

Build a new Advancement New Executive Director, Advance- Achieved: New organizational structure for advance- Final team structure and Alumni department ment and Alumni put in place by ment department established to ensure optimal determined in to work closely across summer 2010; new team structure relationship management capacity; Executive Director, Spring 2011. the college and maximize launched summer 2010; policies Advancement and Alumni hired in Summer 2010. future partnerships, and procedures and guidelines engage more alumni, and identified and completed by Achieved: Ten per cent increase in revenue. advance philanthropic December 2010; fund raising opportunities. results increased by 10 per cent.

Measure and utilize Web Seneca Social network page piloted, Achieved: Seneca has an increased presence on Ongoing. activities, including social with input from the Seneca Student Facebook, Twitter and all other Social Media outlets. media and on-line content Federation and other student On a daily basis, Student Recruitment staff members that supports recruitment groups, as the first stage in a answer inquiries and post recruitment activities to and enhanced student life. broader social media strategy. engage prospective students.

SSF using Facebook through the new SSF website to update students.

Benchmarks that measure usage Provision of monthly report on ITS services including, and quality of online services but not limited to online services. established by March 2011.

Develop strategies to Work conducted in conjunction with Achieved: A five-year capital plan has been developed support student retention college-wide planning activities to for the Outdoor Centre. SAA Sports Build Fee approved and improve student satis- determine sports and recreation by SSF and Protocol Committee. faction through improved capital strategy. athletic and recreation space. A soccer field proposal developed Achieved: Plan was presented to the Senior Executive Ongoing. Roll-out for Newnham Campus. Committee. put on hold pending Master Plan- ning discussions.

Enhance data analysis Data extraction and reporting In Progress: A new Enrolment Review Dashboard is in Ongoing. and institutional research system enhanced, regarding development. in support of strategic applications, offers, confirmation initiatives. and enrolment indicators through a new operating framework.

A college-wide institutional research In Progress: A college-wide group established and Ongoing. plan developed to leverage the planning begun. College Fast Facts Publication created. strategic and consistent use of information in decision-making and planning.

ANNUAL REPORT 2010–11 13

REPORTING CHARTS

Performance indicators/ If not completed, Core Strategy Initiatives for 2010-11 measurable outcomes Status update, as of March 31, 2011 timeline for completion

Expanding Review International International enrolment raised to Achieved: New Faculty of International Studies created reciprocal part- Department structure/ a minimum 12 per cent of total under Dean Jennifer Singh; International Admissions nerships with support to align with student population and realign- realigned to Admissions in the Registrar’s Office. international academic and strategic ment of International Department PSE institutions priorities. completed; strategy developed to coordinate and enhance work/ study opportunities.

Continue diversification of Enrolment from Korea, India, Egypt In Progress: Targets adjusted to reflect the India international recruitment and Chile increased. Partnership Program initiative. by geographic region.

Develop International Inventory developed and used as Achieved: Inventory established, expanded to track Joint Venture Partnership baseline for strategic development faculty visits between Seneca and Joint Venture Inventory. of new and expanded partnerships. institutions, as well as academic quality control visits from Seneca academic team. 3/ BUILDING THE STRONG ORGANIZATION

Embedding Prepare for the Program Preparation for 2011 PQAPA audit In Progress: Self study report to be distributed on 2011-12 fiscal year. quality standards Quality Assurance Pro- completed. May 1, 2011. Site visit scheduled for June 3, 2011. and outcomes cess Audit by the Ontario in all programs, College Quality Assurance services and System that reviews business the quality assurance practices practices in place at each college.

Integrate cross-college Multi-year College Enrolment Plan Achieved: Plan submitted July 2010. planning, leading into and Multi-year College Capital Plan Seneca’s Strategic Plan submitted to MTCU. for 2011-2016. Studies for King and Buttonville Achieved: Buttonville study completed March 2011, King master plan conducted to determine oppor- King Environmental study completed October 2010 to be completed tunities for King Campus and the and master planning for the campus is underway. November 2011. Aviation Program.

Campus Master Planning Achieved: Master planning for Newnham commenced Newnham master underway for Newnham Campus December 2010. plan to be com- in partnership with the City of pleted November Toronto/North York to provide a 2011. vision for future development, better integrate the campus and the community, and enable the SeneCentre redevelopment.

Campus Master Plan undertaken Achieved: Master planning for Markham underway. Markham master for Markham. plan to be completed November 2011.

Approval by the Board of Gover- Rescheduled: Due to the 2011 provincial election, the January 2012. nors of a renewed Strategic Plan. new strategic plan will be developed in late 2011.

Communication, community en- Achieved: (for capital planning): Multi-channel engage- gagement and advocacy strategies ment strategy employed to communicate capital developed to support strategic and priorities to faculty, staff, government, donors, alumni capital planning. and students.

Enhance financial sup- New payroll system implemented Achieved: The new payroll system was deployed to ports and reporting. to achieve efficiencies, process coincide with the first pay period of 2011. improvements, and optimize effectiveness and efficiency of personnel.

Budgeting and forecasting func- Achieved: Enhanced budgeting and financial planning Ongoing. tions enhanced to facilitate timely models to improve transparency and accuracy of reporting to Senior Management allocation methodology, increase internal user support, and the Board, and budget building and timely preparation / presentation of budget process assessed and reviewed to forecasts to Senior Management and the Board. This develop and implement a refined model is evaluated and enhanced on a continuous allocation model for fiscal 2011-12. basis.

Improve Information Tech- Restructured ITS organization In Progress: Restructure announced; steady implemen- Ongoing. nology Services support established to provide improved tation of staffing transfers. and capability. customer service and greater September 2011. flexibility. In Progress: Disaster Recovery/Business Continuity Plan. August 2011. Restructured ITS organization In Progress: Updating IT Acceptable Use Policy. established in May 2010 to provide In Progress: Records Management and Classification June 2011. improved customer service and Policy commenced. support to major projects.

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REPORTING CHARTS

System performance management In Progress: Change management Policy commenced. August 2011. framework and an IT Security December 2011. framework developed. In Progress: Development of service catalogues and service level agreements has commenced. Key performance indicators estab- Ongoing. lished for contracted services to In Progress: Project Management Office to provide monitor performance and improve project management support to all Seneca projects/ results. departments.

Substantial completion of Newnham KIP expansion sub- In Progress: Substantial portions of Phase I completed. September 2011. Knowledge Infrastructure stantially completed by March 31, Building completion on track for students in September Program expansion at 2011 and ready for students in 2011. Newnham and implement September 2011. cross-campus facility refresh program Quality and consistency ratings Achieved: Library hours extended during exam periods. increased at all campus operations as outlined in KPI measurements, surveys and focus group data and revised, extended hours of operation at all campuses, as appropriate.

Emergency Broadcast System Achieved: Final testing, training and commissioning Testing completed (EBS) installed at the four main underway. September 2011. campuses.

Facilities Refresh Project Achieved: Cafeteria/Corridor refresh project approved – Implementation Plan developed and scheduled for refresh to take place during summer 2011. ongoing key teaching, learning and working environments.

Review and improve ser- “One card” services expanded to In Progress: Initial research completed. Business case Ongoing. vices for students, staff increase usability. under development. and faculty More robust bookstore on-line Achieved: POS system purchased. Implementa- ordering system and Point of Sale tion during fiscal (POS) system introduced. 2011-12. Effective communications systems Achieved. for Campus Security developed, including website, safety and security student/staff committee, emergency response plan and information boards.

The College’s Emergency Response In Progress: Project is currently behind schedule due to Completion Plan reviewed and procedures staffing issues and the unanticipated time commit- expected by May developed and introduced to ment for the emergency broadcast system. 2012. ensure a safe and secure work/ learning environment.

Inter-campus shuttle bus service In Progress: Expanded pilot project successful. reviewed to assess the feasibility of Business case for continued service being developed. increasing ridership and expanding current routes.

Enhance customer service Customer service training program In Progress: Incorporated into pending Employee for students. developed and introduced within Engagement Survey roll-out and next steps. services accessed by students. Procedural and/or operational changes implemented where necessary.

Strengthen HR supports New performance management In Progress: Administrative tool developed and Support and and services. tools created for all full-time implemented; tool for Support and Academic staff Academic tool employee groups. members in process. completed during fiscal 2011/12.

Diversity Co-ordinator position Under Review: To be determined by incoming established to expand strategies Dean of Students. for increasing diversity awareness and hold training and workshops on diversity and cultural differences and the Accessibility for Ontarians with Disabilities Act.

Personal Safety/Security Policy Achieved: Revisions made and received revised to incorporate new Board approval. legislative and labour agreement requirements. Enhanced training and learning In Progress: Ongoing. opportunities provided to staff in student recruitment, retention, advisement and success.

ANNUAL REPORT 2010–11 15

REPORTING CHARTS

Performance indicators/ If not completed, Core Strategy Initiatives for 2010-11 measurable outcomes Status update, as of March 31, 2011 timeline for completion

Employee fitness and wellness Achieved. Ongoing. programs provided at the four main campuses.

Number of employees who Under Review: Efforts focused on “just in time” participate in orientation increased orientation program. by 5 per cent.

Establish integrated first Phase one of the Contact Centre Under Review: Phase I deferred pending completion of point of contact into developed and implemented to phone system upgrades. Seneca and improve create the primary integrated first welcoming services. point of contact into the College.

Supporting Implement centralized Faculty mentors seconded to new In Progress: Alignment of Centre for Faculty and 2011-12 fiscal year. professional faculty support and Centre for Academic Excellence Staff Development (CFSD) within CAE announced; development investment in e-learning and one-on-one consultation and integrated planning underway. and workforce strategies, pedagogy and targeted workshops/training offered. planning for technological innovation. faculty and staff Increase employee Employee Engagement survey Achieved: Survey process complete – 74 per cent engagement and college- delivered to all full time employees response rate by F/T employees. wide knowledge about with a 70 per cent participation rate. Seneca’s core business. “Just in time” orientation for new Ongoing: Preliminary work underway – project plan September 1, 2011. employees developed, including in place. hybrid delivery methods and tool kits for managers and staff. Training and professional develop- In Progress. Ongoing. ment programs expanded to all employees to increase competen- cies and knowledge leading to a 10 per cent increase in employee participation.

Fostering and Continue to engage in Curriculum development completed Achieved: Students participated in MCI-funded leveraging Ministry of Citizenship with first program cohort in 2010-11 Bridging to Green Careers program in Fall 2010. partnership and Immigration through and contract deliverables met. Graduate Certificate program approved; second activities to Green Technology Bridging program developed for 2011 approval. benefit Project Advance Joint students and Training Facility with York the College Region Police/Municipal Fire Services and Seneca Faculty of Applied Arts & Health Sciences.

Develop and implement Preliminary studies and surveys Achieved: Dialog national design firm retained for campus community conducted to determine feasibility development of Master plans for Seneca campuses; engagement plans for of expanding physical infrastructure preliminary studies, surveys, open forums conducted. the four major campuses, at King Campus. Master plan scheduled for completion November 2011. with emphasis on municipal governments The number of Seneca employees Achieved. Ongoing. and chambers of pursuing academic credentials commerce and include increased by 5 per cent. the recruitment of Community advisory committees Ongoing: Community engagement initiatives developed Ongoing. community advisory appointed at two campuses. through master planning exercises at King and members. Markham; ongoing advisory committee development to continue after planning period concludes. vvvvvv

16 SENECA A year in review: accomplishments of innovation, engagement and academic success

APRIL 1, 2010 TO MARCH 31, 2011 During the past year, Seneca has had many successes. Following are some of the highlights: Student and graduate success

More students chose Seneca Fashion student competes in international design contest In fall 2010, Seneca had the highest student enrolment in Esperanza Hurtado, a third-year Fashion Arts student, its 43-year history. With a full-time student population of traveled to China to compete in the 19th Hempel 20,945, the College’s enrolment grew 4.4 per cent from International Young Fashion Designers contest. Only a fall 2009 consistent with the Strategic Framework. This select few designers are chosen to display their creations included more than 2,600 international students. Seneca and show off their creative talent. Three of Esperanza’s also welcomed 477 Second Career students retraining for designs were accepted and showcased at the opening of new careers. China’s Fashion Week.

Premier’s Award winner Seneca illuminates Luminato Festival Seneca alumnus Drew Hayden Taylor was selected from Romulo Cardier, Andrew Mamangun, Vidya Shanmugam more than 100 nominees as one of the six recipients and Namrata Chandel were the winners of the 2010 of the Premier’s Awards for College Graduates. Drew Luminato Festival viral video contest. Five teams made graduated from Seneca’s Radio-TV Broadcasting program up of students from Seneca’s Marketing Management in 1982 and is now an author, playwright, screenwriter program developed a series of videos to promote the and commentator. He has written 11 plays, 20 books, multi-disciplinary arts festival. The videos were based on edited three compilations of native literature and writes for the concept of being a “Luminatic,” or a passionate patron publications across Canada. Drew is also a writer for film, of the festival. The winning video was selected by fans on television and radio. The Premier’s Awards are presented YouTube and featured as the official 2010 Luminato viral annually to graduates of Ontario’s colleges and honour their video. important social and economic contributions. Floating above the crowd during Caribana 10th annual Distinguished Alumni Awards celebrate A group of Visual Merchandising Art students created a outstanding graduates float on behalf of the Toronto Police Services. The float The achievements and successes of six Seneca alumni titled “Diversity in Motion” appeared during the Scotiabank were celebrated at the 2010 Distinguished Alumni Caribana Parade. Awards. They were Gary Anderson (Aviation and Flight Showing event muscle at Ironman Triathlon Technology, 1993); Mary-Jo Guidi (Accounting and Finance, 1985); Michelle Hutt (Travel and Tourism Studies – Travel Third-year Business Administration - Marketing (Event and Hospitality, 1997); Kevin Junor (Civil Engineering Marketing Management Specialization) students helped in Technology, 1984); Azra Rashid (Journalism-Broadcast, the event co-ordination of the Subaru Muskoka Ironman 2005); and Chris Torti (Early Childhood Education, 2000). Triathlon, which saw racers from around the world swim The DAA is given to alumni who have achieved not only 1.9 kilometres, then bike 90, and run 21. This marked the career success, but also demonstrated a commitment to second straight year Seneca students lent their event community service and inspired the next generation of management skills to the Triathlon. Seneca students. Students showcase talents at annual AIDS fundraiser Co-op award winners honoured Seneca’s Event Management - Event and Exhibit Design As part of National Co-op Week, Seneca announced the students helped facilitate Bloor Street Enter¬tains, an 2011 winners of the co-op student of the year and the co-op award-winning gala that raises $500,000 annually for vital mentor of the year awards. Flight Program student Nathan AIDS research. The event featured a Venetian theme, which Catteau was top co-op student for his work at Wabusk Air, included marionettes, gondola poles, live performances and while Eric Steen from the Toronto District School Board video projections of Venice. Students from the Firefighter was mentor of the year award for his ongoing support of Pre-Service program were also on hand and volunteered to a Seneca student in the Building Systems Engineering dress as gondoliers. program. A record number of students and employers were nominated for this year’s co-op awards. Insuring success through scholarship category. In the women’s doubles division, Candy Fung Irina Baksheeva, a student in Seneca’s Business Insurance (Business Administration Management) and Megan Hopkins program, was named a recipient of the John E. Lowes (Broadcast-Journalism) also captured bronze. The Sting Insurance Education Fund. The $1,000 scholarship is badminton squads are coached by Nhouri Ghazi and Allan awarded annually to only three students, who demonstrate Tong. outstanding academic excellence, contribute to school and Game programming champion community life, and exhibit a strong indication of academic Yeon Chul Choi was the 2010 winner of the Electronics promise. The John E. Lowes Insurance Education Fund is and Control Engineering Technology program Game a charitable trust dedicated to assisting Ontario students Programming championship. The annual competition to complete full-time, post-secondary education, which pits students against one another in a strategy game includes the study of property/casualty insurance. competition. The students create the game, using their Honours for Sting fastball coach and player engineering and computer programming skills. Seneca women’s fastball coach Rick Finlay was named United Arab Emirates visit Coach of the Year by the OCAA. Rick has coached the Students Nicolas Esper (Liberal Arts); Laura Harper Sting for 24 seasons and has compiled a career 133-81 (Environmental Site Remediation); Rohan George (Liberal record. This is the second time he has won this award. The Arts); and Kailey Gervais (International Business); took list of OCAA all-stars, included Seneca’s Kelly Milne (Early part in the Education Without Borders Conference at the Childhood Education) and Heather Scrivens (Paralegal). United Arab Emirates. These Senecans were part of a global Kelly, a catcher and outfielder, led the Sting with 13 RBIs delegation of students representing more than 100 nations and a batted .355, while scoring 10 runs in her first OCAA and 300 post-secondary institutions season. Scrivens, a third-year second baseman and Paralegal student, led the team with a .480 average. Seneca students make a good “investment”

Seneca golf team strikes OCAA gold Financial Services providers the Investors Group awarded its inaugural Financial Services Practitioner Scholarship The Seneca Sting men’s golf team walked away with gold award to James Maloney and N’Gatta Aka. These Senecans at the 2010 Ontario Colleges Athletic Association (OCAA) were the two top students in Seneca’s Financial Services golf championships. The Sting captured the Division II Team graduate certificate program. Each will receive $1,000 Championship at the Raven Club at the Lora Bay course, and full-time positions with Investors Group when they Thornbury. Leading the team to victory were: Nelson graduate. Lopez (Civil Engineering Technology); Joseph Bisson (Fire Protection); Mike Terrion (Golf Course Technician); Graham Flourishing at Canada Blooms Hines (Business Administration - Marketing); Jack Kelly Twelve students from Seneca’s Environmental Landscape (General Business); and their coach Brian Moffatt. Management program were awarded the Outstanding

Rugby teams mine silver and bronze Educational Garden award at Canada Blooms—the largest garden show in Canada. The students spent four days The women’s rugby team won the OCAA silver medal at designing an “eco-education garden” that was also named a the Women’s Rugby Championship. On the men’s side, the finalist for the Evergreen Brickworks Society, Environment, Sting won the OCAA bronze medal. For the men, the win Education and Design award. marked Seneca’s second consecutive bronze medal and third OCAA medal-winning season in the last four years.

Sting curling and badminton teams capture OCAA medals The Seneca Sting mixed curling team drew to the button for a gold at the OCAA curling championships. Leading the team to the mixed division title were: Matthew Lowe (Fire Protection Engineering Technology); Joanne McAndrew (Law Clerk); Brahm Vanzeeland (Business Administration); Tameka Vaters (Environmental Landscape Management); Katie Lindsay (Nursing); and their coach Brian Moffatt. The badminton teams added to the College’s medal collection at the Black Knight OCAA Badminton Championship. Li Chen (Nursing) and Sanjay Ashokkumar (International Accounting and Finance) won the bronze medal in the mixed doubles Seneca’s people make a difference

Professor receives dissertation recognition award College Ombudsperson appointed Dr. Ping Deters was honoured with the Dissertation President David Agnew appointed George Fry as Seneca’s Recognition of Excellence Award for her dissertation, new Ombudsperson. George succeeded Liz MacLennan, “Identity, Agency, and the Acquisition of Professional who had served as Seneca’s Ombudsperson since 2002. Language and Culture: The Case of Internationally Educated Seneca’s Ombudsperson receives and investigates Teachers and College Professors in Ontario.” Ping has complaints in an independent, objective, impartial and been a Professor at Seneca’s English Language Institute confidential manner when all other College resources for more than 10 years. She completed her research on have been exhausted. The Ombudsperson attempts to the professional acculturation of internationally educated solve issues through investigation and mediation rather K-12 teachers and college professors in Ontario as part of than formal procedures, and where appropriate makes her doctoral studies at the Ontario Institute for Studies in recommendations about changes to policies Education, University of Toronto. and procedures.

Best doctoral dissertation Associate Vice-President Academic, Educational Professor Lydia Boyko (School of Accounting and Financial Excellence Services) was honoured with the 2010 George L. Geis Laurel Schollen was named Seneca’s Associate Vice- Award for her doctoral dissertation, “An Examination of President Academic, Educational Excellence. Laurel joined Academic Department Chairs in Canadian Universities.” Seneca in 1983 as a Professor in the School of Biological Lydia, who is also an associate in the Centre for Financial Sciences and Applied Chemistry. Since then, she has held Services, completed the research as part of her studies at various academic positions with increasing responsibility, the Ontario Institute for Studies in Education, University including program co-ordinator, chair, associate dean of Toronto. and most recently dean, Faculty of Applied Sciences and Engineering Technology. Laurel is responsible for developing Leadership in special events Seneca’s new Centre for Academic Excellence, as well John MacBride, a professor in the School of Fashion and as providing leadership to the libraries and cooperative Merchandising, received a Leadership Award from the education across the College. International Special Events Society. John has worked in the special events industry for more than two decades. He was New chairs for Aviation and Communication Arts instrumental in the development of the College’s graduate Lynne McMullen was appointed chair of the School of certificate program in Event Management - Event and Aviation & Flight Technology and Mark Jones chair of Exhibit Design. Since its launch three years ago, students the School of Communication Arts. Lynne has been a have lent their talents to events such as the Scarlett Ball; faculty member at Seneca for 10 years where she most the Black and White Gala; Unmasked; Canstruction; Bloor recently held the position of Chief Flying Instructor. In Street Entertains; and the World AIDS Conference. addition, Lynne has been a key member of the Aviation NSERC research team working on the “Innovation Through Prestigious literary prize Simulation: Enhancing Canada’s Next Generation of Pilots” Devon Code, a professor in the School of English and project. Mark started his career at Seneca in 2002 as a Liberal Studies at Seneca@York, was awarded the Writers’ faculty member in the Digital Media Arts program. He Trust/McClelland & Stewart Journey Prize. Devon received came to the College as an award-winning veteran of the the $10,000 award for his short story “Uncle Oscar,” new media field, having worked as an educator, producer, which is about a lonely boy’s longing for a male role model. artist and writer. From 2000 to 2004, Mark was Executive The Journey Prize is one of Canada’s most prestigious Director of OnTarget, an Ontario-wide initiative, providing awards for young and emerging authors. Devon’s work has career development and education support programs for appeared in journals, magazines and anthologies in Ireland, the digital technologies industries. England and Canada. In a Mist, his debut collection of short fiction, was published in 2007 and selected by the Globe and Mail as a notable fiction debut in 2008. Honorary degree recipients A Seneca presence at Curriculum Congress Seneca awarded honorary bachelor of applied studies Professors Andres Diaz and Carol Fearon from the School degrees to Frances Lankin and former York Region Police of International Business were notable participants at the Chief Armand La Barge. Frances’ career has spanned the SAP Curriculum Congress, held in Monterey California. This fields of child care, correctional services, trade unions, annual event brings together leading educators representing politics, public service and philanthropy. She served as the 14 countries and 134 organizations to exchange ideas and president and chief executive officer of the United Way of information exploring innovative curricula and the use of Greater Toronto for 10 years. Since graduating from Seneca, technology in the classroom. Armand has dedicated himself to his community, both as Hot Docs debut a police officer and as a leader in numerous organizations A documentary film written, directed and produced by and volunteer activities. He joined the York Regional Police Journalism-Broadcast Professor Igal Hecht was accepted in 1973 and held positions in Administrative Services, into Hot Docs — one of the world’s biggest and most Investigative Services, Criminal Investigation and Uniform prestigious documentary film festivals. The film, The Patrol before becoming chief in 2002. He retired in 2010. Hilltops, is an insider’s look into the lives of those who live Looking to the future at sustainability conference on the hilltops of the West Bank. The documentary was Carmen Schlamb, professor of Environmental Studies and part of the festival’s Canadian Spectrum program. Igal is a Environmental Science, presented at the Advancement of graduate of the School of Communication Arts, where he Sustainability in Higher Education conference in Denver has also been teaching for the past seven years. In 1999, Colorado. Carmen’s study, “We to Me: Identifying the he created Chutzpa Productions Inc., and has been making Ecological Self in Post-secondary Sustainability Curriculum,” award-winning films ever since. To date, he has produced, is an innovative approach to traditional curriculum filmed, edited and directed more than 40 documentaries that places the student at the centre of environmental and television shows for various channels. investigation.

Making history at the Hockey Hall of Fame Angela James, Seneca’s Senior Sports Co-ordinator, was enshrined in the Hockey Hall of Fame in November. Angela, along with American Cammi Granato, became the first women to enter hockey’s most hallowed shrine. Dubbed the “Wayne Gretzky of Women’s Hockey,” Angela is considered the first superstar of the women’s game in Canada and globally.

Social media award for Twitter wiz Creative Advertising Professor Anthony Kalamut received a “Shorty” award, which honours the best people and organizations communicating via Twitter and other social media outlets. Professor Kalamut was nominated in the education category. Winners were determined by a combination of online voting and by the members of the Real-Time Academy of Short Form Arts & Sciences.

New chair of Professional Engineers Ontario Seneca Civil Engineering Professor Nanda Lwin was named the new chair of the Professional Engineers Ontario (PEO) Willowdale/Thornhill Chapter. An active volunteer with PEO since 2005, Nanda previously served the chapter as a vice- chair and programs chair. In addition, he has participated on several chapter committees, including the government liaison committee and certificate presentation/annual general meeting committee. Working within the community

Seneca’s Student Federation assists fellow students for Living Digital marketing conference second year in a row The School of Marketing & E-Business and Marketing Seneca’s Student Federation made a contribution of Association of Seneca College played host to the Living $100,000 to help support fellow students through financial Digital Marketing Conference at the Markham Campus. aid. This is the second year the Federation has made such Held annually, the conference is designed to educate, excite a contribution. The donation will support more than 400 and engage business students in the various technologies scholarships and bursaries awarded to students. and career options that span across the field of Digital Marketing. This year’s event featured a keynote address United Way tower climb a Seneca affair from digital guru Mitch Joel. Senecans stepped up to the challenge for charity this past year. A group led by Seneca President David Agnew took Introducing GTA high school students to technology careers part in the Enbridge CN Tower stair climb for United Way. Seneca and the Information and the Communications The popular fundraising event draws thousands of people Technology Council hosted an interactive day of learning for who attempt to climb the 1,776 steps of Canada‘s tallest more than 100 high school students from across the GTA. building and contribute to the 200 United Way agencies that The day featured tours of cutting-edge labs at Seneca’s work in priority neighbourhoods across Toronto. Newnham Campus and included hands-on workshops Energy efficiency pays off and the opportunity to gain insight into technology The City of Toronto’s Better Buildings Partnership program careers from industry leader Sergio Mateus, President presented Seneca President David Agnew with two of Sapphire Canada. cheques for $175,910 and $170,745 in recognition of the Free Software and Open Source Symposium College’s efforts to reduce its carbon footprint. Seneca’s The latest trends in Open Source were highlighted at efforts in energy efficiency largely involve lighting retrofits Seneca College’s 9th annual Free Software and Open throughout the Newnham Campus and the installation of a Source Symposium (FSOSS) at Seneca@York. FSOSS chiller plant (air conditioner) in the SportsCentre. is an internationally recognized, two-day event that brings Compassion in Haiti together educators, developers and students from across Almost a year after a 7.0 magnitude earthquake struck Haiti, North America to discuss developments, learn new killing 200,000 and destroying 300,000 homes, the need for technologies and promote the use of free and Open assistance in the region remained strong. Source software. There have been several individuals lending a hand, Business competition brings York Region students including Seneca Professor David Juarez. David, who to Seneca teaches in the Centre for the Built Environment, traveled to Newnham Campus welcomed more than 1,500 high Haiti, where the master electrician donated his company’s school students, who took part in the Demonstrating services to re-establish lights and power to people’s homes. Excellence Celebrating Achievement York Regional Competition (DECA). This is an innovative extra-curricular program for secondary school students in Ontario. It creates professional partnerships and experiential learning opportunities for students in the business community. Leading edge programming

NEW SENECA PROGRAMS Canadian Forces lauds Seneca programs In 2010-11, Seneca’s Board of Governors approved the The Electronics Engineering Technology – Communications following new programs: and Electronics Engineering Technology – Control Systems > Energy Management - Built Environment (graduate programs were recognized by the Canadian Forces. certificate) Students enrolled in these programs have the chance to > Project Management - Information Technology (graduate accelerate their career opportunities with the Canadian certificate) Forces. Upon graduating, students can receive advanced standing as Aerospcae Telecommunications and Information > Event Marketing - Sports, Entertainment, Arts (graduate Systems technicians. certificate) > Urban Land Regeneration (graduate certificate) > Esthetics and Spa Therapies (advanced diploma)

New Continuing Education certificates: > Clinical Research > Pharmaceutical Instrumentation Analyst > Geographic Information Systems > Fundraising Management > Advanced Project Management > Sustainable Local Food Groundwork for a stronger future

Strengthening the Board Master plans for Seneca campuses Seneca’s Board of Governors elected Bill Hogarth as Chair Seneca has began developing master plans for its buildings, for a two-year term, effective September 1, 2011. Mr. programs and natural environment at the Markham, King Hogarth took over the position from Helen Hayward, whose and Newnham campuses, as well as a comprehensive term as chair ended. Recently retired, Mr. Hogarth was the review of the programming and facilities at Seneca@York Director of Education for the York Region District School and Jane. The timing of this exercise coincides with the Board. Denise Cole, Richard Goyder and Ashif Somani were development of the College’s next Strategic Plan. Seneca elected as vice chairs, while the board welcomed six new has retained the national design firm DIALOG to facilitate members, including Colleen Fleming, Thomas Carrique, the research, architectural planning, program review and Case Ootes, Mike Shaver, David Tsubouchi and Oscar interviews required for the master plans. As part of the Bobadilla (student representative). process, steering and technical advisory committees have been established for each campus, comprised of New academic structure students, faculty, administrators and support staff. As well, Senior Vice-President Cindy Hazell announced changes the College is engaging its many stakeholders through to the structure and alignment of the College’s academic interviews, workshops and open forums, which are taking areas, as well as the launch of the Centre for Academic place across Seneca campuses. Excellence. These changes reflected Seneca’s commitment to quality and student success. By building on our Newnham Campus expansion leadership, expertise and strategic advantage in key Construction continued on the new 160,600-square-foot program areas, the new academic structure will strengthen building at Newnham Campus. The building will include Seneca’s ability to meet the competitive, economic and classrooms and faculty spaces, as well as a new auditorium, political opportunities ahead. which will have a flexible design that can serve as a single classroom, be divided into multiple teaching spaces or host Seneca functions. As part of construction, the Computer Commons is being expanded and a collaborative student study space is in the works. The building is expected to create room for an additional 1,100 students at Newnham and is scheduled for opening in September 2011. Expanding open source research Seneca is one of Greater Toronto’s best and most The College will receive $2.3 million in federal funding over diverse employers five years for open source technology research as part of The College has been recognized as one of Greater the Natural Sciences and Engineering Research Council of Toronto’s top employers for the third year in a row, as well Canada’s College and Community Innovation Program. The as one of the best employers for diversity. This recognition Honourable Gary Goodyear, Minister of State (Science and came through a special supplement of the Globe and Mail. Technology) made the announcement as part of $15 million Selected employers were large and small, from a variety in funding for 12 new projects, where colleges work with of industries, offering different benefits and working their communities and local businesses to foster innovations conditions. from the campus into the marketplace. Markham Campus receives prestigious award from the Ministers visit ECE labs Town of Markham The Honorable John Milloy, Minister of Training, Colleges Seneca’s Markham Campus was recognized with the and Universities and the Honorable Leona Dombrowsky, Town of Markham’s 2010 Achievement and Civic Minister of Education visited the Early Childhood Education Recognition Award (ACRA) in the Business/Corporate Lab School at Newham Campus. Their visit was an Achievement category. The ACRA awards recognize opportunity for the ministers to witness the progress of individuals, businesses/corporations, community, cultural, people who have returned to school in Ontario to pursue sports and recreation organizations that have made a careers as early childhood educators through the Second significant contribution and brought recognition to the Career program. Markham community.

Funding for commercialization research Canadian Institute for Financial Crime Analysis tackles white-collar crime Seneca will receive up to $750,000 from the Federal Economic Development Agency for Southern Ontario’s Seneca’s Centre for Financial Services and Williams Applied Research and Commercialization Initiative. The McGuire AML Inc. have joined forces to establish a first-of- Initiative is a pilot project aimed at addressing the gap its-kind Canadian Institute for Financial Crime Analysis. The between research and commercialization in southern Institute will bring together industry partners from fields Ontario and encouraging collaboration between small and such as risk management, compliance, law enforcement, medium-sized enterprises (SMEs) and post-secondary forensic accounting and financial services. institutions. With these funds, Seneca will assist SMEs in College Math Project shows continuing improvement the sectors of information communication technology; allied in outcomes health and health sciences; environment; simulation-based Findings from the 2010 report for the Seneca College-led emerging manufacturing and financial services (securities). College Math Project (CMP) show that six years since Vaughan Campus opens the groundbreaking project began, the implemented The Vaughan Community Campus officially opened its recommendations are beginning to yield positive results. doors on January 28. The new campus will offer Vaughan The CMP 2010 report found 68.6 per cent of students residents a range of services, including academic upgrading, achieved good grades (A, B or C) in first-semester college employment services and workplace essential skills training mathematics, while 31.4 per cent were considered to be for professionals, as well as a centre for entrepreneurship. “at risk” (having received a D or F or having withdrawn from The grand opening of the community campus was attended the course). This percentage (of good grades) represents by the Honourable Maurizio Bevilacqua, Mayor, City of a nearly 2 per cent improvement in the findings from CMP Vaughan; Peter Vecchiarelli, Senior Constituency Assistant 2009 and 4 per cent improvement from 2008. to Greg Sorbara, Member of Provincial Parliament for Vaughan; and The Honourable Julian Fantino, Minister of State (Seniors) and Member of Parliament for Vaughan. President’s Service initiatives Key performance indicator results The President’s Student Recruitment and Support Project > Seneca’s graduate satisfaction rate remained constant concluded in August 2010, with two recommendations from with 2009, at 77.1 per cent1 the project receiving immediate implementation: Increased > Graduation rates dipped by 2 per cent to 54.6 per cent investment in orientation activities for new students and > Student satisfaction remained constant with 2009-10 at improvements to facilities and processes for mandatory 73 per cent skills assessment tests. The Project’s findings were > The College’s graduates were being employed at rate of based on input about Seneca supports and services from 78.1 per cent, and their employers showed a satisfaction2 hundreds of students, employees and external stakeholders. rate of 93.2 per cent – up by nearly a per cent from 2009- As well, a reference group of students, support staff, faculty 10 and on par with the provincial average. and administrators was selected from across the college 1 “Satisfaction” refers to the percentage of students who responded either “satisfied” community to formulate a list of recommendations for the or “very satisfied” to KPI questions pertaining to knowledge and skills, learning Senior Executive Committee. The list has been shared with experiences, facilities and resources, college services and preparation for career entry. the Seneca community, and individual recommendations are 2 “Employer satisfaction” describes the employer’s overall satisfaction with the Seneca graduates career preparedness. being implemented across the College on an ongoing basis. Advertising Transparency Report 2010-11 All employee meeting/employee engagement survey In July 2009 MTCU updated the Minister’s Binding Policy President David Agnew hosted more than 900 faculty, staff Directive regarding Framework for Programs of Instruction, and administrators at the College’s all-employees’ meeting. specifically Appendix D: “College Advertising and Marketing This meeting, which took place at the Newnham Sports Guidelines.” Colleges were directed to establish a process Centre, gathered Senecans from across all campuses to receive and review complaints regarding marketing and had two purposes: to discuss on Seneca’s strategic and advertising of college programs. Furthermore, the direction to be the best college, renowned for quality and directive states that, “A college shall respond to any such commitment to student success, and to review the results complaints in a timely fashion and shall provide a summary of the College’s first-ever employee engagement survey. of such complaints in its annual report, including information This survey, administered by IPSOS Reid, was completed regarding number of complaints received, how they were by half of the Seneca employees (including 74 per cent disposed of, and the time frame involved.” of full-time employees) and addressed issues ranging In response, Seneca prepared an ongoing inventory from employee communications, pride, commitment, of program information, documenting all mention of collaboration, accountability and respect. certification registration, licensing and relevant authorities or Latest Firefox browser includes innovative features associations, as well as expiry dates where applicable. Any developed by Seneca gaps in documentation were directed to the relevant chair or Thanks to Seneca’s on-going partnership with Mozilla dean. As well accreditation and certification information has Corporation, the School of Computer Studies played an been added to the College Calendar signoff process. integral role in the creation of two key features in Firefox Seneca did not receive any advertising transparency 4: Audio API and WebGL. This new web browser allows complaints in 2010-11. programmers to manipulate and create audio that can be synced with other components of a web page and use 3D Senior administration listing graphics capabilities. David Agnew, President Cindy Dundon Hazell, Senior Vice-President Daniel Atlin, Vice-President, Strategy and College Affairs Jeanette Dias D’Souza, Vice-President, Finance and Administration Consolidated financial statements March 31, 2011

AUDITOR’S REPORT

To the Board of Governors of Seneca College of Applied Arts and Technology

We have audited the accompanying consolidated financial statements of Seneca College of Applied Arts and Technology, which comprise the consolidated balance sheet as at March 31, 2011, the consolidated statements of operations, changes in net assets and cash flows for the year then ended, and notes, comprising a summary of significant accounting policies and other explanatory information. Management’s Responsibility for the Consolidated Financial Statements Management is responsible for the preparation and fair presentation of these consolidated financial statements in accordance with Canadian generally accepted accounting principles, and for such internal control as management determines is necessary to enable the preparation of consolidated financial statements that are free from material misstatement, whether due to fraud or error. Auditors’ Responsibility Our responsibility is to express an opinion on these consolidated financial statements based on our audit. We conducted our audit in accordance with Canadian generally accepted auditing standards. Those standards require that we comply with ethical requirements and plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free from material misstatement. An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the consolidated financial statements. The procedures selected depend on our judgment, including the assessment of the risks of material misstatement of the consolidated financial statements, whether due to fraud or error. In making those risk assessments, we consider internal control relevant to the entity’s preparation and fair presentation of the consolidated financial statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s internal control. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of accounting estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion. Opinion In our opinion, the consolidated financial statements present fairly, in all material respects, the consolidated financial position of Seneca College of Applied Arts and Technology as at March 31, 2011, and its consolidated results of operations and its consolidated cash flows for the year then ended in accordance with Canadian generally accepted accounting principles.

Chartered Accountants, Licensed Public Accountants May 25, 2011 Toronto, Canada

KPMG LLP is a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. KPMG Canada provides services to KPMG LLP

CONSOLIDATED STATEMENT OF FINANCIAL POSITION

March 31 2011 2010 $ $

ASSETS Current Cash and cash equivalents 100,359,945 76,245,606 Grants receivable 2,035,707 13,466,304 Accounts receivable 5,442,533 3,351,592 Inventory 2,361,145 2,744,283 Prepaid expenses 997,716 1,288,918 111,197,046 97,096,703

Restricted cash and investments (Note 11) 12,454,492 10,211,601 Capital assets (Note 3) 262,966,739 236,162,670 386,618,277 343,470,974

LIABILITIES Current Accounts payable and accrued liabilities 27,810,680 21,705,942 Current portion of long-term debt (Note 4) 2,594,139 2,475,158 Current portion of obligation under capital leases (Note 5) - 243,598 Due to student associations (Note 6) 14,084,746 11,179,436 Deferred revenue 41,029,594 39,791,547 Employee vacation accrual 12,851,164 12,447,389 Employee sick leave gratuity 5,820,600 6,065,229 104,190,923 93,908,299 Deferred contributions (Note 7) 2,007,129 1,906,993 Deferred contributions for capital assets (Note 8) 116,293,374 99,099,875 Long-term debt (Note 4) 58,713,086 61,307,225 Deferred derivative liability (Note 10) 3,809,224 3,925,190 Employee future benefits obligations (Note 9) 1,388,000 1,586,000 286,401,736 261,733,582

NET ASSETS Endowments (Note 11) 12,454,492 10,211,601 Investment in capital assets (Note 12) 111,561,660 82,800,027 Unrestricted (23,799,611) (11,274,236) 100,216,541 81,737,392 386,618,277 343,470,974

Approved on behalf of the Board of Governors:

Chair, Board of Governors

President

ANNUAL REPORT 2010–11 29 CONSOLIDATED STATEMENT OF OPERATIONS

Year ended March 31 2011 2010 $ $

REVENUES (Schedule 1) Grants and reimbursements 138,927,324 141,842,118 Student tuition 118,720,194 105,083,361 Ancillary operations 29,982,554 29,628,338 Student and Alumni Associations (Schedule 6) 1,929,048 2,063,246 Other 17,525,186 17,731,697 Gain on derivative instrument (Note 10) 115,966 3,230,672 Deferred contributions recognized 2,423,200 2,407,008 Total revenues 309,623,472 301,986,440

EXPENSES Academic (Schedule 2) 174,605,442 166,716,132 Student services (Schedule 3) 31,170,874 29,438,693 Administrative (Schedule 4) 30,196,804 27,862,633 Plant and property (Schedule 5) 27,345,499 25,721,802 Student and Alumni Associations (Schedule 6) 1,929,048 2,063,246 Supplementary municipal tax levy 1,451,850 1,373,700 Ancillary operations – including amortization of $1,860,214 (2008 – $1,878,966) 24,264,497 24,488,780 Distribution of bursaries and scholarships 2,423,200 2,407,008 Total expenses 293,387,214 280,071,994

EXCESS OF REVENUES OVER EXPENSES FOR THE YEAR 16,236,258 21,914,446

30 SENECA CONSOLIDATED STATEMENT OF CHANGES IN NET ASSETS

Year ended March 31, 2011 2011 2010 Investment in Capital Assets Unrestricted Endowments Total Total $ $ $ $ $

Balance, beginning of year 82,800,027 (11,274,236) 10,211,601 81,737,392 57,313,461 Excess of revenues over expenses for the year (10,947,782) 27,184,040 – 16,236,258 21,914,446 Endowment contributions, except for the following: – – 1,791,468 1,791,468 1,593,689 Unrealized gain / ( loss) on endowment investments – – 451,423 451,423 915,796 Investment in capital assets (Note 12 (B)) 39,709,415 (39,709,415) – – – Balance, end of year 111,561,660 (23,799,611) 12,454,492 100,216,541 81,737,392

ANNUAL REPORT 2010–11 31 CONSOLIDATED STATEMENT OF CASH FLOWS

Year ended March 31 2011 2010 $ $

CASH AND CASH EQUIVALENTS (USED IN) PROVIDED BY Operating Excess of revenues over expenses for the year 16,236,258 21,914,446 Items not affecting cash Amortization of capital assets 18,335,939 18,149,692 Amortization of deferred contributions related to capital assets (7,388,157) (7,650,809) Employee future benefits (198,000) 56,000 Deferred derivative liability (115,966) (3,230,672) 26,870,074 29,238,657 Changes in non-cash working capital items Decrease (increase) in grants receivable 11,430,597 (9,032,197) Decrease (increase) in accounts receivable (2,090,941) 1,967,409 Increase in inventory 383,138 (629,111) Decrease in prepaid expenses 291,202 29,514 Increase (decrease) in accounts payable and accrued liabilities 6,104,738 (3,652,922) Increase in due to student association 2,905,310 2,933,758 Increase in deferred revenue 1,238,047 13,055,375 Increase (decrease) in employee vacation accrual 403,775 (648,840) Decrease in employee sick leave gratuity (244,629) (1,012,133) 47,291,311 32,249,510 Investing Contributions received for capital assets 24,581,656 8,713,931 Purchase of capital assets – net (45,140,008) (17,532,280) Increase in restricted cash (1,791,468) (1,593,689) (22,349,820) (10,412,038)

Financing Increase in deferred contributions 100,136 148,053 Principal payments on long-term debt and capital leases (2,718,756) (2,550,129) Endowment contributions 1,791,468 1,593,689 (827,152) (808,387) Net increase in cash and cash equivalents 24,114,339 21,029,085 Cash and cash equivalents, beginning of year 76,245,606 55,216,521 Cash and cash equivalents, end of year 100,359,945 76,245,606

Supplementary Cash Flows Information Interest paid 4,075,172 4,225,630

32 SENECA NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS March 31, 2011

1. DESCRIPTION OF THE ORGANIZATION

Seneca College of Applied Arts and Technology was incorporated as a College in 1966 under legislation of the Province of Ontario. The College is a registered charity and therefore exempt from payment of income tax under Section 149 of the Income Tax Act. The mission of Seneca College is to contribute to Canadian society by being a transformational leader in providing students with career-related education and training. These financial statements reflect the assets, liabilities, net assets, revenues, expenditures and other transactions of operations and organizations controlled by the College. As such, the financial statements include academic, administrative and other operating expenditures that are funded by a combination of tuition and other fees, grants (federal, provincial and municipal), revenues from ancillary operations, and restricted purpose endowment funds.

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND DISCLOSURE a) Basis of presentation The consolidated financial statements of the College are the representations of management prepared in accordance with the accounting standards for not-for-profit organizations, published by the Canadian Institute of Chartered Accoun- tants (CICA), using the deferral method of reporting restricted contributions. These consolidated financial statements reflect the assets, liabilities, revenues and expenses of Seneca College of Applied Arts and Technology, and its wholly owned subsidiary, Seneca Corporation. All inter-organization assets, liabilities, revenues and expenditures have been eliminated. b) Revenue recognition The College follows the deferral method of accounting for contributions, which include donations and government grants. All revenues relating to tuition and other services provided by the College as well as revenues from ancillary operations and donations are reflected on the consolidated statement of operations. Operating grants are recorded as revenue in the period to which they relate. Grants earned but not received at the end of a period are accrued. Where a portion of a grant relates to a future period it is deferred and recognized in the subsequent period, when the related services are provided. Contributions are recognized as revenue when received or receivable if the amount to be received can be reasonably estimated and collection is reasonably assured. Externally restricted contributions are recognized as revenue in the year in which the related expenses are recognized. Contributions restricted for the purchase of capital assets are deferred and amortized into revenues on a straight-line basis, at a rate corresponding with the amortization rate for the related capital assets. Endowment contributions are recognized as direct increases in endowment net assets. Tuition fees are recognized as revenue when earned through the provision of service. c) Cash equivalents Cash equivalents comprise short-term, highly liquid investments that are readily convertible to known amounts of cash and are subject to insignificant risk of changes in value. d) Valuation of inventories Inventories are valued at the lower of cost and net realizable value. Cost is determined on a weighted average basis.

ANNUAL REPORT 2010–11 33 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS March 31, 2011

e) Financial instruments Endowed investments Endowed investments are designated as “available for sale” and are recorded at fair value. Realized investment income is recognized in deferred contributions and is used to fund bursaries and awards. Unreal- ized gains and losses from the change in fair value are recorded in the statement of changes in net assets. Fair value is determined on the basis of quoted market prices. Sales and purchases of endowed investments are recorded on the settlement date. Derivative financial instruments Derivative financial instruments are utilized by the College in the economic management of its interest rate exposure. The College does not enter into derivative financial instruments for trading or speculative purposes. The College uses interest rate swap agreements to economically manage the floating interest rate of a portion of the debt portfolio and the related overall cost of borrowing. These instruments are not designated as hedges for accounting purposes and are carried on the balance sheet, under the caption deferred derivative liability, at estimated fair value. Realized and unrealized gains or losses arising from net payments made or received and changes in fair value related to the interest rate swap agreements are recognized in the consolidated statement of operations in the period of the change.

Long Term Debt

The College has designated its long term debt as “other liabilities” and, as such, the balance is recorded at amortized cost.

f) Capital assets Capital assets are stated at cost with the exception of donated assets, which are recorded at their fair market value at the date of receipt where fair market value is reasonably determinable. Otherwise contributed assets are recorded at a nominal amount. The College amortizes the cost of capital assets on a straight-line basis using the following annual rates: Land improvements 10 years Buildings 40 years Leasehold improvements over lease term Furniture 5 years Equipment 5–10 years Computer equipment 3–5 years Construction-in-progress relates to the on-going campus expansion. Upon completion, the College will capitalize and amortize such costs in accordance with defined useful life criteria.

g) Equipment under capital leases The College leases equipment on terms which transfer substantially all the benefits and risks of ownership to the Col- lege. These leases have been accounted for as a capital lease as though an asset had been purchased and a liability incurred.

h) Student organizations These financial statements do not include the assets, liabilities or results of operations of the Seneca Student Federation as this legal entity is not controlled by the College.

i) Employee future benefit obligations The cost of post-retirement benefits is recognized over the periods in which the employee renders services to the Col- lege in return for the benefits. Accrued benefit obligations and current service costs were actuarially determined using the projected benefit method prorated on service and based on management’s best estimate assumptions. In circumstances where a curtailment gain is recognized, the College will recognize such when the event that causes the gain occurs.

34 SENECA NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

j) Employee sick leave gratuity liability The College recognizes employee sick leave gratuity liabilities as they are earned during the employees’ tenure of service.

k) Use of estimates The preparation of financial statements in conformity with Canadian generally accepted accounting principles requires College management to make estimates and assumptions that affect the reported amount of revenues and expenditures during the reporting period, in addition to the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements. The most significant items subject to management estimation are the allowance for doubtful accounts, sick leave gratuities, accrued liabilities and employee future benefit obligations. Actual results could differ from those estimates.

3. CAPITAL ASSETS 2011 2010 Accumulated Net Net Cost Amortization Book Value Book Value $ $ $ $

Land and improvements 62,092,211 19,656,945 42,435,266 39,869,613 Buildings 221,213,975 75,130,838 146,083,137 151,208,154 Leasehold improvements 25,090,183 7,916,096 17,174,087 17,588,399 Furniture 10,363,752 9,407,476 956,276 1,242,251 Equipment 45,764,144 37,625,816 8,138,328 8,912,891 Computer equipment 81,680,910 71,081,331 10,599,579 9,978,774 Construction-in-progress 37,580,066 - 37,580,066 7,362,588 483,785,241 220,818,502 262,966,739 236,162,670

Included in capital assets are aircraft assets that were under capital leases with a cost of $1,855,181 (2010 - $1,855,181) and net book value of nil (2010 - $243,598). As at March 31, 2011 those leases have expired, the obligations have been repaid and the ownership of those assets has transferred to Seneca College.

ANNUAL REPORT 2010–11 35 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

4. LONG-TERM DEBT Annual principal payments in each of the next five fiscal years and thereafter are as follows:

2011 2010 $ $

Loan (i) 16,946 77,251 Mortgage (ii) 17,659,553 18,582,929 Mortgage (iii) 6,269,116 6,573,478 Mortgage (iv) 11,593,610 12,037,725 Bankers acceptance loan (v) 25,768,000 26,511,000 61,307,225 63,782,383

Less amounts due within one year 2,594,139 2,475,158 58,713,086 61,307,225

Interest on the long-term debt amounted to $4,062,895 (2010 - $4,200,761). i) Loan used for construction at the Seneca@York Campus. The loan matures on September 1, 2011 and is non-interest bearing. ii) Mortgage on the student residence on the Newnham Campus (Phase I). The rate is fixed at 6.87% and the maturity date is March 1, 2023. Blended semi-annual payments of $1,092,216 commenced September 1, 1998. iii) Mortgage on the student residence on the King Campus. The rate is fixed at 6.29% and the maturity date is March 1, 2024. Blended semi-annual payments of $356,561 commenced September 1, 1999. iv) Mortgage on the student residence on the Newnham Campus (Phase II). The rate is fixed at 7.16% and the maturity date is September 1, 2025. Blended semi-annual payments of $649,103 commenced September 1, 2000. v) The College negotiated a term bank loan, by way of Bankers Acceptance Notes, to finance the acquisition of the Markham Campus. The loan is repayable commencing September 27, 2004 by blended principal quarterly payments of a total of $743,000 as at March 31, 2011 (2010 - $699,000). The College has since entered into an interest rate swap agreement to modify the floating rate of interest on this loan to a fixed rate of 5.607% (Note 10).

Annual principal payments in each of the next five fiscal years and thereafter are as follows:

2012 2,594,139 2013 2,752,643 2014 2,938,768 2015 3,137,178 2016 3,350,516 Thereafter 46,533,981 61,307,225

The fair value of these loans and mortgages at March 31, 2011 is estimated by management to be $76,353,700 (2010 - $78,090,700).

36 SENECA NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

5. OBLIGATION UNDER CAPITAL LEASES The College was committed to lease payments for its leased equipment, under various capital leases, until March 31, 2011. As at March 31, 2011 obligation under capital lease was nil (2010 - $243,598). These leases have expired on March 31, 2011 and obligation has been repaid.

6. DUE TO STUDENT ASSOCIATIONS The funds due to Seneca College Student Associations are unsecured, due on demand and non-interest bearing.

7. DEFERRED CONTRIBUTIONS Deferred contributions represent unspent externally restricted funding that has been received and relates to expenses of future periods. Changes in the contributions deferred to future periods are as follows: 2011 2010 $ $

Balance, beginning of year 1,906,993 1,758,940 Add amount received from set aside tuition 5,851,167 4,896,607 Add amount received from other sources 2,523,336 2,555,061 Less amounts disbursed - set aside tuition (5,851,167) (4,896,607) Less amounts disbursed - other sources (2,423,200) (2,407,008) Balance, end of year 2 ,007,129 1,906,993

Comprised of:

2011 2010 $ $

Scholarships and bursaries 362,424 393,421 Joint employment stability reserve 772,332 768,337 Prepaid leave plan 136,730 65,497 Other 735,643 679,738 2,007,129 1,906,993

ANNUAL REPORT 2010–11 37 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

8. DEFERRED CONTRIBUTIONS FOR CAPITAL ASSETS Deferred contributions for capital assets represent the unamortized amount of grants and other contributions received for the purchase of capital assets. The amortization of capital contributions is recorded as revenue in the statement of operations and is amortized in relation to the asset to which it relates. The changes in the deferred contributions for capital asset balances are as follows: 2011 2010 $ $

Balance, beginning of year 99,099,875 98,036,753 Less amortization of deferred capital contributions (7,388,157) (7,650,809) Add contributions received for capital purposes 24,581,656 8,713,931 Balance, end of year 116,293,374 99,099,875

Unspent (construction-in-progress) contributions for capital assets:

2011 2010 $ $ MTCU

Knowledge Infrastructure Project 24,700,000 2,910,120 Campus Renewal Program 681,204 2,195,799 Other 814,316 4,657,294 Unspent balance, end of year 26,195,520 9,763,213

9. EMPLOYEE FUTURE BENEFIT OBLIGATIONS Employee future benefits include health, dental and life insurance benefits that are provided to early retirees, future retirees, and employees currently on long-term disability. The related benefit liability as at March 31, 2011 of $1,388,000 (2010 - $1,586,000) was determined by actuarial valuation as at March 31, 2011, that was commissioned by the College Compensation and Appointments Council. Information about the College’s employee future benefit obligations are as follows: 2011 2010 $ $

Accrued benefit liability, beginning of year 1,586,000 1,530,000 Current service cost 5,000 6,000 Interest 25,000 29,000 Decrease (increase) in accrued benefit obligation (127,000) 126,000 Benefits paid (101,000) (105,000) Accrued benefit liability, end of year 1,388,000 1 ,586,000

The major actuarial assumptions employed for the valuations are as follows: a) Interest (discount) rate The present value as at March 31, 2011 of the future benefits was determined using a discount rate of 4.75% (2010 – 4.75%). b) Drugs and hospital Drug costs were assumed to increase at a rate of 10.5% for 2011, grading down to 4.5% per annum in 2026. Health costs were assumed to increase at 4.5% per annum.

38 SENECA NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

c) Other medical Other medical costs and vision / hearing care were assumed to increase at 4.5% per annum. d) Dental costs Dental costs were assumed to increase at 4.5% per annum.

10. FINANCIAL INSTRUMENTS

Fair value Fair value represents the amount that would be exchanged in an arm’s length transaction between willing parties who are under no compulsion to act and is best evidenced by a quoted market price, if one exists. The College’s fair values are management’s estimates and are generally determined using market conditions at a specific point in time and may not reflect future fair values. The determinations are subjective in nature, involving uncertainties and the exercise of significant judgment. The fair value of financial assets and liabilities approximates their market value due to the short-term maturity, except for long-term debt and restricted cash and investments, the fair values of which are disclosed in Notes 4 and 11, respectively. Derivative financial instruments The College entered into an interest rate swap agreement in a prior year to economically manage the floating interest rate of the Bankers Acceptance loan (Note 4). Under the terms of the interest rate swap agreement, the College has contracted with the counter-party to pay a fixed rate of interest of 5.607%, while receiving interest at a variable rate to be set quarterly based on the Bankers Acceptance rates which ranged from 0.88% to 1.30% during the year. The effective date of the interest rate swap agreement was June 25, 2004 with a maturity date of June 25, 2029. The notional value of the interest rate swap agreement at March 31, 2011 is $25,768,000 (2010 - $26,511,000) and is amortized quarterly during the term of the interest rate swap agreement. The fair value of the interest rate swap at March 31, 2011 of $3,809,224 (2010 - $3,925,190) is recorded as a deferred derivative liability on the consolidated statement of financial position. The change in fair value of the interest rate swap agreement between April 1, 2010 and March 31, 2011 of $115,966 (2010 - $3,230,672) has been recorded in the consolidated statement of operations as gain on derivative instrument. Interest rate risk The College is exposed to interest rate fluctuations on its Bankers Acceptance Loan (Note 4). The College has entered into an interest rate swap agreement to manage this risk.

11. ENDOWMENTS These endowment funds have been donated for specific purposes. The principal sum must be held for investment, while the income earned is expendable for the specific purposes outlined when the funds were donated. The risks associated with the investments held are as follows: a) Liquidity risk Money market investments represent investments in highly liquid investments that are readily convertible into known amounts of cash. b) Credit, interest rate and maturity risk Fixed income securities have yields varying from 0.9% - 6.8% (2010 – 0.9% - 7.6%) with maturity dates ranging from June 2011 – June 2041 (2010 – July 2010 – June 2041). The value of fixed income securities will generally rise if interest rates fall and decline if interest rates rise. The value of securities will vary with developments within the specific companies or governments which issue the securities.

ANNUAL REPORT 2010–11 39 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

c) Equity risk The value of equity securities changes with stock market conditions, which are affected by general economic and market conditions. Changes in interest rates may also affect the value of equity securities. Restricted cash and investments The fair value of cash and investments at March 31, 2011 is $12,454,492 (2010 - $10,211,601) which represent funds restricted as to use and are not available for general operations.

12. INVESTMENT IN CAPITAL ASSETS a) Investment in capital assets represents the following:

2011 2010 $ $

Capital assets 262,966,739 236,162,670 Less amounts financed by:

Obligation under capital lease (Note 5) - 243,598 Long-term debt (Note 4) 61,307,225 63,782,383 Deferred capital contributions (Note 8) 90,097,854 89,336,662 Balance, end of year 111,561,660 82,800,027

b) Change in net assets invested in capital assets is calculated as follows:

2011 2010 $ $

Excess of expenditure over revenue:

Amortization of deferred contributions related to capital assets 7,388,157 7,650,809 Amortization of capital assets (18,335,939) ( 18,149,692) ( 10,947,782) ( 10,498,883)

Net change in investment in capital assets:

Purchase of capital assets – net 45,140,008 17,532,280 Amounts funded by deferred capital contributions (8,149,349) ( 10,924,449) Payments on capital leases 243,598 227,726 Repayments of long-term debt 2,475,158 2,322,403 39,709,415 9,157,960

40 SENECA NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

13. PENSION COSTS A majority of the College’s employees are members of the Colleges of Applied Arts and Technology (“CAAT”) Pension Plan (the “Plan”), which is a multi-employer defined benefit pension plan foreligible employees of Ontario Colleges of Applied Arts and Technology. Plan members will receive pension benefits based on length of service and the average of annualized earnings during the highest five years prior to retirement, termination or death. Annual pension expense is calculated in accordance with the contribution formula contained in the Plan Text, using Plan management’s best estimates, in consultation with its actuary. The Plan’s funding objective is for employer contributions to remain a constant percentage of employees’ contributions. Variances between actuarial funding estimates and actual experience may be material and as such anydifferences are generally to be funded by the Plan’s participating members. The most recent triennial actuarial valuation was filed as at January 1, 2008 and indicated a plan deficit of $497 million on a going concern basis and a plan deficit of $226 million on a solvency basis. During the year, contributions to this plan on account of current service pension costs were $13,725,191 (2010 - $12,136,624) and are included in the consolidated statement of operations.

14. COMMITMENTS AND CONTINGENT LIABILITIES

Service agreements and lease commitments The College has entered into various service agreements as well as other commitments to lease premises and equipment. The anticipated annual payments in each of the next five years and in aggregate under current arrangements are as follows:

2012 8,561,310 2013 6,043,090 2014 4,143,643 2015 2,567,421 2016 1,624,603 Thereafter 15,809,645 38,749,712

Contractual commitments The primary services contracted by the College through contractual agreements with external companies include facilities management, security, grounds maintenance and print/copy services.

Contingent liabilities In the normal course of its operations, the College is subject to various litigation and claims. Where management has assessed the likelihood of financial exposure for a claim as more than likely and where a reasonable estimate as to the exposure can be made, an accrual has been recorded in these financial statements. In some instances, the ultimate outcome of these claims cannot be determined at this time. However, the College’s management believes that the ultimate disposition of these matters will not have a material adverse effect on its financial position. As a result of a serious personal injury in July 2008, the College was a named defendant in a statement of claim. The College carries adequate insurance coverage based on the amount of the claim, however management is not able to determine the final value of the claim as such is not measureable at this point in time.

ANNUAL REPORT 2010–11 41 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

15. ONTARIO TRUST FOR STUDENT SUPPORT FUND The externally restricted endowments (Note 11) include monies provided by the Government of Ontario through the Ontario Trust for Student Support matching funds program (formerly known as the Ontario Student Opportunity Trust Fund) to award student aid as a result of raising an equal amount of endowed donations. The College has recorded the following amounts under the program:

2011 2010 $ $

Schedule of donations received and receivable Cash donations received and receivable 1,766,562 1,544,079

Schedule of changes in endowment fund balance Fund balance, beginning of year 9,241,366 7,697,287 Cash donations received and receivable 1,766,562 1,544,079 Fund balance, end of year 11,007,928 9,241,366

Schedule of changes in expendable funds available for awards Balance, beginning of year 37,110 368,766 Investment income 199,799 168,844 Bursaries awarded (total number: 280; 2010 - 1) (153,600) (500) Balance, end of year 583,309 537,110

16. GUARANTEES In the normal course of business, the College enters into agreements that meet the definition of a guarantee. The Col- lege’s primary guarantees subject to the disclosure requirements are as follows: a) The College has provided indemnities under lease agreements for the use of various operating facilities and equipment. Under the terms of these agreements the College agrees to indemnify the counterparties for various items including, but not limited to, all liabilities, loss, suits, and damages arising during, on or after the term of the agreement. The maximum amount of any potential future payment cannot be reasonably estimated. b) Indemnity has been provided to all directors and or officers of the College for various items including, but not limited to, all costs to settle suits or actions due to association with the College, subject to certain restrictions. The College has purchased directors’ and officers’ liability insurance to mitigate the cost of any potential future suits or actions. The term of the indemnification is not explicitly defined, but is limited to the period over which the indemnified party served as a trustee, director or officer of the College. The maximum amount of any potential future payment cannot be reasonably estimated. c) In the normal course of business, the College has entered into agreements that include indemnities in favour of third parties, such as student work placement agreements. These indemnification agreements may require the College to compensate counterparties for losses incurred by the counterparties as a result of breaches in representation and regulations or as a result of litigation claims or statutory sanctions that may be suffered by the counterparty as a consequence of the transaction. The terms of these indemnities are not explicitly defined and the maximum amount of any potential reimbursement cannot be reasonably estimated. The nature of these indemnification agreements prevents the College from making a reasonable estimate of the maximum exposure due to the difficulties in assessing the amount of liability which stems from the unpredictability of future events and the unlimited coverage offered to counterparties. Historically, the College has not made any significant payments under such or similar indemnification agreements and therefore no amount has been accrued in the statement of financial position with respect to these agreements.

42 SENECA CONSOLIDATED SCHEDULE OF REVENUE

17. COMPARATIVE FIGURES Certain comparative figures have been reclassified to conform with the financial statement presentation adopted in the current year.

Year ended March 31 Schedule 1 2011 2010 $ $ Grants and reimbursements Formula financed program 118,606,820 121,570,301 Apprenticeship training 2,220,173 2,253,840 Contracted training programs 9,260,324 8,993,468 Grant in lieu of municipal taxation 1,451,850 1,373,700 Deferred contributions for capital assets 7,388,157 7,650,809 138,927,324 141,842,118

Full-time student tuition and fees 103,123,275 89,242,142 Part-time student tuition and fees 15,596,919 15,841,219 Ancillary operations 29,982,554 29,628,338 Student and alumni associations 1,929,048 2,063,246 Investment income 727,893 231,332 International and other special projects 711,979 796,649 Other income 116,085,314 16,703,716 GAIN ON DERIVATIVE INSTRUMENT 115,966 3,230,672 Deferred contributions recognized 2,423,200 2,407,008 309,623,472 301,986,440

ANNUAL REPORT 2010–11 43 CONSOLIDATED SCHEDULE OF ACADEMIC EXPENDITURE

Year ended March 31 Schedule 2 2011 2010 $ $

Salaries Administrative 7,599,160 7,401,560 Faculty 93,030,786 89,081,071 Support 20,030,651 19,454,584 Fringe Benefits 23,120,554 21,313,644 Instructional Supplies 4,292,730 5,392,821 Field Work 368,771 256,280 Office Supplies and Expense 1,963,286 2,123,256 Professional Development 314,786 256,980 Travel 2,226,469 2,056,499 Promotion/Public Relations 1,787,223 1,469,852 Telecommunications 773,555 557,837 Equipment Maintenance 1,457,155 1,170,264 Insurance/Banking Charges 2,273,080 1,692,246 Professional Fees 1,128,920 537,644 Contracted-Educational Services 4,816,780 6,078,607 Building Maintenance 659,588 252,225 Utilities 126,286 77,331 Premise Rentals 1,486,089 800,840 Furniture and Equipment Rental 318,237 154,379 Amortization Expense 6,812,687 6,584,620 Other 18,649 3,592 $ 174,605,442 $ 166,716,132

44 SENECA CONSOLIDATED SCHEDULE OF STUDENT SERVICES EXPENDITURE

Year ended March 31 Schedule 3 2011 2010 $ $

Salaries Administrative 2,499,102 2,333,811 Faculty 2,884,233 3,109,567 Support 11,499,899 10,715,640 Fringe Benefits 3,582,506 3,260,106 Instructional Supplies 758,023 878,980 Office Supplies and Expense 1,163,855 1,104,821 Professional Development 68,124 89,062 Promotion/Public Relations 633,795 614,105 Telecommunications 47,478 64,882 Equipment Maintenance 43,061 53,961 Professional Fees 51,412 14,116 Contracted-Educational Services 208,582 150,215 Building Maintenance 90,466 89,864 Amortization Expense 185,595 241,649 Student Tuition Assistance 6,159,177 5,321,147 Renewable Scholarships 1,140,270 1,179,716 Other 155,296 217,051 31,170,874 29,438,693

ANNUAL REPORT 2010–11 45 CONSOLIDATED SCHEDULE OF ADMINISTRATIVE EXPENDITURE

Year ended March 31 Schedule 4 2011 2010 $ $

Salaries Administrative 6,934,092 8,508,194 Faculty 840,904 194,615 Support 7,668,458 6,531,036 Fringe benefits 3,028,380 2,870,374 Software and licensing expense 275,032 438,849 Office supplies and expense 1,370,263 1,997,845 Professional development 234,517 249,862 Travel 385,970 287,879 Promotion/public relations 1,272,839 1,313,157 Telecommunications 409,498 112,775 Building maintenance and utilities 15,331 13,672 Equipment maintenance 596,000 856,511 Insurance/banking charges 1,776,283 1,626,211 Finance charges 1,548,520 1,577,009 Professional fees 2,038,735 1,178,196 Contracted services 233,057 77,522 Premise rentals 11,039 11,806 Furniture and equipment rentals 396,370 415,126 Amortization expense 1,785,023 1,760,168 Other 382,440 114,774 31,202,751 30,135,581

Inter-departmental charges for printing/photocopying (1,005,947) (2,272,948) 30,196,804 27,862,633

46 SENECA CONSOLIDATED SCHEDULE OF PLANT AND PROPERTY EXPENDITURE

Year ended March 31 Schedule 5 2011 2010 $ $

Salaries Administrative 1,562,248 1,480,861 Support 3,750,883 3,646,196 Fringe benefits 1,263,554 1,196,525 Office supplies and expenses 102,079 165,023 Equipment maintenance 18,505 46,332 Building maintenance 2,017,087 1,855,110 Insurance 12,196 10,228 Vehicle expense 52,043 58,724 Contracted Services 4,910,235 4,529,641 Telecommunications 63,614 51,258 Utilities 4,347,064 3,372,213 Municipal taxes on leased premises 104,992 150,188 Premises rental 1,088,788 973,438 Amortization expense 7,942,283 7,902,960 Other 109,928 283,105 27,345,499 25,721,802

CONSOLIDATED SCHEDULE OF STUDENT AND ALUMNI ASSOCIATIONS

Year ended March 31 Schedule 6 2011 2010 $ $

Salaries Administrative 82,622 109,400 Support 463,998 439,771 Fringe benefits 53,731 58,448 Office supplies and expense 659,870 775,082 Professional development 3,430 5,469 Travel 337,075 269,299 Promotion/public relations 264,349 240,989 Telecommunications 6,787 11,809 Building maintenance and utilities 9,803 17,952 Equipment maintenance 14,511 10,345 Insurance/banking charges 70 220 Professional fees 24,274 75,808 Contracted services 1,811 27,099 Premise rentals 747 6,918 Furniture and equipment rentals 3,850 8,096 Other 2,120 6,541 1,929,048 2,063,246

ANNUAL REPORT 2010–11 47