2011 annual report Contents

About Museums Inc. ()...... 2 President’s Report...... 3 Treasurer’s Report...... 4 Executive Director’s Report...... 5-6 Management Report...... 7-8 Awards and Professional Development...... 9 Events...... 10 Communications and Digital Projects...... 11 INSITE...... 12 Membership and Fundraising...... 13 Exhibition Services...... 14 Museum Accreditation Program – MAP ...... 15 Victorian Collections ...... 16 Acknowledgments...... 17-18 Financial Reports...... 19-22

1 Museums Australia (Victoria) About Museums Australia Inc. (Victoria)

Mission Enabling museums and their people to develop their capacity to inspire and engage their communities.

Statement of Purpose The Victorian branch of Museums Australia best-practice, upskill museum staff and Museums Australia (Victoria) provides provides services for museums and museum volunteers and raise the profile of professional services to develop and workers regardless of membership status, participating museums. sustain the roles and interests of museum and our programs are relevant, accessible communities across Victoria. Museums and strategically useful to the sector as Awards Australia is the national association a whole. Each year since 1994 we have recognised representing the museum and gallery the achievements of museum individuals The Victoria membership reflects the sector. and museum organisations at the Victorian great diversity of the museum sector. Museum Awards which includes the At the end of December 2011 it included Museums Australia (Victoria) provides: presentation of Accredited Museums. The 208 organisations spanning archives, art Awards are peer-reviewed and celebrate galleries, botanical gardens, community • Expert advice on museum practice and the hard work of staff and volunteers in historical societies, exhibition venues, development creating a vibrant sector. The Awards are natural and social history museums and • Grants for exhibition development and proudly sponsored by a range of industry specialist collections. At end 2011 we had small infrastructure projects and cultural supporters. 221 individual members, most of whom are • Accreditation and application of the working either professionally or voluntarily National Standards for Australian Exhibition Services in museums. Museums & Galleries Provides advice, professional development • Professional development and grants specifically targeted to improve Our key services include: • Advocacy and profile-raising of Victorian static and touring exhibition activity in museums regional Victoria. Events Over 68 events offered ranging from INSITE Values exclusive member events to lectures, Our stimulating and informative member • Recognising that museums and galleries seminars, workshops and masterclasses magazine published five times a year is occupy a vital place in the community catering to beginner, mid-level and expert directly sent to members with the latest • Recognising the contributions of our museum staff, volunteers and partners. news on Victorian museums, events and members to the sector We cross-reference our program with topics. • Supporting access to and the care of the member feedback and our matrix of distributed national collection Membership and Fundraising museum and individual types to ensure we • Recognising and celebrating diversity Dedicated resources proactively and offered a balanced program catering to including Indigenous cultural heritage reactively identify the needs of existing and needs. • Recognising the importance of being a potential members and encourage broader forum for ideas Regional Museums Training Program networking within and between groups and • Upholding the highest ethical professional Training is provided in ‘informal hubs’ of communities. Our fundraising activities standards flood-affected communities to respond to support both museums applying for grants museum needs on a tailored basis, and fundraising for branch income and Background involving multiple groups from local areas in-kind support for activities which benefit MA (Vic) is a state branch of a not-for- and Accredited Museums. This Program is the membership. profit national membership association supported by philanthropic bodies. founded in 1993 to bring together people Digital Projects concerned with the care and Victorian Collections The weekly e-bulletin and website communication of Australia’s natural, An online database enabling community resources offer a range of up-to-date MA artistic and cultural heritage. groups to record their local heritage and (Vic) information and links to external culture to ensure collections are well- resources. Special disaster response areas Through the direction of an elected documented for the future. of the website are available for fire and Committee, the Victorian Branch provides flood-affected communities when required. support, representation and professional Museum Accreditation Program development services to the museum Seventy museums are participating in our sector throughout the state. gold-standard Museum Accreditation Membership Program, a wholistic, peer-supported The Branch Office is housed on the lower MA (Vic) represents approximately one model of excellence developed according ground floor of the Museum. third of Museums Australia’s total to the National Standards for Australian Members enjoy easy access to Branch membership. It represents the Victorian Museums and Galleries. The Program services and staff. MA (Vic) is grateful for members and coordinates services enables strong mentoring between the generous ongoing support of Museum for them. museums and museum experts to share Victoria in making this space available.

2 Museums Australia (Victoria) President’s Report

Despite a difficult year for us, I am pleased I personally would like to thank the staff of A highlight for the branch has been the to be able to present a report of solid the branch for their constructive support successful development throughout the delivery for Museums Australia (Victoria) during this difficult time, and especially year of the Victorian Collections online in 2011. Laura Miles for her prompt efforts to cataloguing project and website. Even ensure that our bottom line is stable for before the formal launch of the website, A focus for the Branch Committee 2012. the project has been successful in throughout the year has been coping with recruiting dozens of organisations to help the sudden defunding of two of our There is more change on the way: late in test and start using the system. It is a programs at the end of 2010. This has 2011, the Baillieu Government announced credit to the dedication of project staff that forced us to look at the programs that we a review of the multi-year funding program the audience for this project has been able deliver and make some hard decisions, administered by Arts Victoria, which forms to come on board so early, and the both in relation to our staff and also to the a significant portion of our operational enthusiasm demonstrated by the museum nature of the services that we can offer. budget. As we work through this process, community has been instrumental in We have restructured internally to focus we will be looking to make sure that the securing further funding for the project more effort on ensuring that we are role of museums and cultural heritage in over the next two years. We are very delivering useful programs and services the arts sector is recognised and grateful to Museum Victoria for the for Museums Australia members in supported. I would also like to thank Arts support they have given us, both in Victoria and the broader community; and Victoria and Penny Hutchinson, their ensuring that this project is the best it can also to ensure that the services and advice Director, for the solid dialogue that they be and also in the many other ways in we offer keep pace with the move of the have maintained throughout the year and which they facilitate the work of our cultural heritage sector to online the opportunities extended to MA (Vic) to organisation. platforms. participate in a variety of initiatives. As we continue to explore and extend the Despite these ongoing concerns, the ways in which we can work for and with Branch has been very successful in members and supporters of Museums securing additional funding for a variety of Australia, we welcome comments and new and ongoing programs detailed in this conversations. I think our strength and our report. ability to respond to the needs of Victorian collections and collectors is in our networks and we aim to be there and able to respond into the future.

Daniel Wilksch President

3 Museums Australia (Victoria) Treasurer’s Report

This year produced a loss of $52,323. This Maintaining sustainable revenue remains a Cash flow management throughout the was fractionally less than the budgeted challenge for most ‘not for profit’ year was well under control with the loss of $53,354 and was well forecast and organisations and MA (Vic) is no exception. balance of cash resources and debtors at managed throughout the year with During the year both Council members 31 December 2011 standing at a healthy maximum effort focused on maximising and staff were active in seeking $140,000. income via fundraising and minimising opportunities for additional funding and in expenditure on overheads within working the maintenance of existing sources and Cash flow for the coming year is forecast minimums. the organisation was restructured at to be sustainable. mid-year to repurpose resources more Total income from all sources amounted to effectively Net equity at 31 December 2011 amounts $578,000 but this was significantly less to $58,000. This arises after deducting the (26%) than for the year ended 31 December Total expenses for the year amounted to value of all known liabilities at balance 2010 ($783,000). Despite funding $631,000 - a reduction of $148,000 or 19% date from assets. This is a reduction on the applications ($519,000 applied for, on the previous year. This was mainly due previous year reflecting the loss in 2011. $219,000 received) factors contributing to to a reduction of $81,000 in employment the reduction in income for the year costs arising from the staffing restructure. Ian Scott Treasurer included: Total program expenses were well down on the previous year reflecting significant cut • Discontinued funding of $150,000 for the backs in program travel and costs Museum Assistance Grants and part of the associated with producing publications. Museum Exhibition Grants • Discontinued funding of $89,000 for the Community Collections Training • Gap in funding for Victorian Collections between July and October.

Annual Report 2011 / www.mavic.asn.au 4 1 Museum Accreditation 2 Rare books librarian Program visit to the Jan McDonald shows Queenscliffe Maritime books to delegates as Executive Director’s Report Museum part of the back of house tour of the State Library of Victoria.

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In 2011, our seventeenth year of operation, Advocacy Following our success in hosting the MA we faced a challenging year with key Funding from Heritage Victoria for the National Conference in 2010, in 2011 we projects discontinued due to lack of funds. popular Community Collections Training distributed our National Conference In response we restructured the program, and funding from Arts Victoria Handbook with strategic advice on organisation to refocus on core services for the Museum Assistance Grants conference best-practice to the hosts of and reposition the Branch to respond to (formerly BBRM and BBM) concluded in the 2011, 2012 and 2013 MA Conferences changes and opportunities, and applied for 2010. Our 2011 lobbying campaign called in Perth, Adelaide and Canberra. over $1m in project funding which resulted for these funds to be reinstated due to Overall our attendance figures are on our in $270,000 or a 27% return. At the start of their devastating impact on volunteer-run projected growth model indicated in our 2011 the staff comprised 8.6 FTE, and small-to-medium museums, which 2011-2013 strategic plan, with figures up downsized to 7.0 at year end. comprise over 62% of museums in Victoria. 50% from our 2008 figures despite no corresponding increase in staffing, with We extend a special thank you to Arts We gratefully acknowledge the letter- 1,881 in 2011 (2010: 1,515; 2009: 1,446; Victoria for core operational support, the writing campaign embraced by over 60 2008: 1,219). Our aim is to achieve a 50:50 Department of Business and Innovation museums and our media partners and ratio of participation between metropolitan and Victorian Cultural Network for continue to lobby and fundraise to bring and regional attendees. This year’s split supporting Victorian Collections, and our back these essential projects. In 2011 we was 57% metro, 40% regional, 2% philanthropic and local government expanded other regional training via the interstate and 1% international. funders: the Sidney Myer Foundation, Lord Victorian Collections project, with over Mayor’s Charitable Foundation, PROV 4,000 items already catalogued and Resources and marketing Local History Grants and City of discussions in progress with three other We produced 108 publication and collateral Melbourne. States to standardise collections-level data items with a circulation of 51,000 in 2011, statements. We also secured philanthropic all designed in-house by our expert team. A special acknowledgment is reserved for funding from the Sidney Myer Foundation All of our publications and resources are Museum Victoria for its enduring support and the Lord Mayor’s Charitable created in line with the National Standards of the Victorian Branch in providing in-kind Foundation for targeted Regional for Australian Museums and Galleries, office space, access to utilities and IT Museums Training in flood-affected areas now in version 1.2, which we represent in support, meeting rooms, exclusive which are planned as informal hubs of Victoria. Our revised Digital Strategy has member events and the expertise of staff mutual support networks to build capacity rolled out extensive branding, navigation and volunteers across their four venues. and work towards Accreditation. and context changes to our website which attracted over 300,000 visits in 2011. We also warmly thank our 23 strategic and Events 33 collaborative partners listed in the Our 2011 program offered 68 events Publications include our Annual Report, Acknowledgments on pages 7 and 8. ranging from exclusive member events to Annual Program, the new Exhibition lectures, seminars, workshops and Design book, and customised branded masterclasses catering to beginner, collateral in both electronic and hard copy. mid-level and expert museum staff, Where possible we encourage downloads volunteers and partners. We cross- of publications and online bookings as part reference our program with member of our sustainability policy. Over 90% of all feedback and our matrix of museum and bookings are now made online. individual types to ensure we offered a balanced program catering to needs.

5 Museums Australia (Victoria) 3 Sponsors at the 2011 4 Contemporary design in 5 MA (Vic) staff Caitlin Victorian Museum social history exhibitions at McAtomney and Peta Awards: Fiona Mellor, Beginning in Bendigo, Knott at the End of Year Herald Sun; Frances Bendigo Post Office Celebration at the Polly Lindsay, NGV; Geoff Gallery. Woodside, National Trust McIntyre & Angela of Australia (Victoria). Hendricksen, Archival Survival and Linda Young, Deakin University.

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Our flagship member magazine INSITE is Other initiatives focus on audience Without the dedication and expertise of produced by our professional editor with development, to work more closely with these colleagues and the talents and contributions from expert feature writers Indigenous colleagues and museums with commitment of the Branch staff, our 740+ on the 2011 themes: Online Collections, Indigenous collections, flood-affected Victorian museums would not receive the Animals & Museums, Museums & Art regions and areas of disadvantage, ethnic high-level support Museums Australia Museums, Museums & Redevelopment community collections, and (Victoria) brokers. The work of our and Museums & Social Capital. In 2011 we intergenerational volunteers. We have colleagues is recognised and applauded as switched to full colour digital printing with extended our reach within veterans an essential support network which a new design based on feedback from groups, connecting them with historical ensures that our cultural heritage members in the 2011 reader survey. societies and preparing for the Anzac continues to be cared for and interpreted centenary and 20th anniversary of MA in by the museums community and enjoyed Museum Accreditation Program 2014. We are also preparing advice on by both today’s and future generations. Our Museum Accreditation Program is accessibility following the Arts Access expanding in line with projections, with 13 Victoria/Arts Victoria ADAPT training on Laura Miles Executive Director site assessments conducted, five best practice in accessibility and disability enrolments and five accreditations/ action plans. reaccreditations in 2011, bringing the total number of museums in the Program to 70. We have increased efforts in expanding our We congratulate the National Sports membership and strategic and Museum and the Dax Centre who were collaborative partnership network, accredited this year. including media supporters such as the ABC. We also loaned out ‘digital packs’ of Exhibition Grants laptops, scanners, digital cameras and 3G Seven Exhibition Grants were devolved this internet connections to 36 groups requiring year, with site visits to 26 museums, 100 hardware support to catalogue and digitise venues surveyed for hosting capacity, and their significant collection items. 27 local government arts officers interviewed to gauge their support for As the economic situation puts pressure museums and galleries. As per our on arts and cultural heritage organisations strategic plan, we measure museums’ and people, we are particularly grateful to exhibition capacity according to three our extensive network of supporters, streams which enables us to provide the Branch Committee President, Branch right level of support. Of the museums Committee members, Advisory Committee visited in 2011, 19 are categorised as able members, panellists, mentors and to tour within three years, 11 categorised volunteers who collectively support our as able to tour in the longer term, and 14 services to the community. focused primarily on static exhibitions.

New initiatives for 2011 In line with our 2011-2013 Strategic Plan and the detailed 2011 Strategic Plan, we rolled out new initiatives to combat funding challenges, provide more tangible support for museums and to increase the profile of museums in Victoria.

Annual Report 2011 / www.mavic.asn.au 6 Management

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Management Ordinary Committee Museums Accreditation Program MA (Vic) relies on the ongoing and Ms Jo-Anne Cooper Sub-Committee dedicated support of a range of museum, Museum Consultant Chair arts and cultural heritage workers that Ms Hilary Newton Ms Karlie Hawking voluntarily serve on committees and Museum Consultant Collections Officer, Yarra Ranges Regional panels. We thank these volunteers for their Museum Mr David Demant valuable insights and their time and we Senior Curator, Information and also thank the organisations that support Mr Jim McCann Communication, Museum Victoria them in their contribution to MA (Vic). Manager, Victoria Police Museum Mr Warren Doubleday Ms Robyn Till Branch Committee Manager, Museum Services, Cultural Development Team Leader, Executive Committee Tramway Museum Macedon Ranges Shire Council President Ms Sarah Edwards Mr Daniel Wilksch Sub-Committees Museum Consultant Manager, Online Projects, INSITE Sub-Committee Public Record Office Victoria Chair Ms Catherine Lovelock Dr Jan Croggon Conservator Vice President Senior Historian, Dr Jan Croggon Ms Belinda Nemec Museums Association Senior Historian, Sovereign Collection Consultant Hill Museums Association Ms Meredith Blake Mr Jonathan Sweet Research Fellow, Smart Services CRC, Secretary Lecturer, Cultural Heritage and Museum RMIT University Mr David Demant Studies, Deakin University Senior Curator, Information and Ms Karlie Hawking (to June 2011) Communication, Museum Victoria Collections Officer, Yarra Ranges Regional Ms Elizabeth Triarico Museum History and Heritage Coordinator, Glen Eira Treasurer City Council Mr Ian Scott Ms Claire Muir (from September 2011) Business Development Manager, Assistant Curator, Gold Museum Ballarat Training and Professional Development Ms Megan Sheehy (from September 2011) Sub-Committee (to June 2011) Community Heritage Officer, Yarra Ranges Chair Regional Museum Ms Jo-Anne Cooper Former Director, City Museum at Old Ms Deborah Tout-Smith Treasury; Museum Consultant Senior Curator, Cultural Diversity History and Technology Department, Museum Mr Zvi Civins (to March 2011) Victoria Director of Education, Jewish Holocaust Centre Dr Linda Young Senior Lecturer, Cultural Heritage and Ms Vicki Court Museum Studies, Deakin University IT Collections Manager, Royal Historical Society of Victoria Ms Sharon Dickman Director, Pathways Marketing

7 Museums Australia (Victoria) 1 MA (Vic) Branch 3 MAP Accreditation 4 MAP Manager Kitty 6 Museum Accreditation Committee. Panel and National Owens steering the panel aboard the Polly 2 Performance by Sports Museum staff at paddlesteamer at the Port Woodside with education Bernard Caleo at the the National Sports of Echuca crewmember.. International Museums Museum Accreditation 5 Event attendees Day Breakfast at Museo visit. watching the 3D film Italiano. prior to the Tutankhamun exhibition exclusive viewing.

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Ms Jo Ely Ms Peta Knott, Manager, Victorian Digital Projects & Communications Curator, Hunt Club Community Arts Collections, MA (Vic) Manager Centre, Brimbank City Council Dimity Mapstone (from November) Dr Helen Light AM, Former Director, Jewish Ms Cassie May Museum of Australia INSITE Editor Communications Manager, Museums Ms Dimity Mapstone, Manager, Digital Roisin O’Dwyer Australia (Victoria) Projects & Communications, MA (Vic) Exhibition Services Manager Dr Pina Milne Ms Cassie May, former Communications Georgia Rouette Manager, Collections, National Herbarium Manager, MA (Vic) of Victoria, Royal Botanic Gardens Membership & Fundraising Manager Melbourne Ms Hilary Newton, Chair, Museum Raphael Fiorese (from September) Accreditation Program (MAP) Committee Mr Patrick Watt Manager of Education and Public Programs, Ms Kitty Owens, Museum Consultant, Training and Professional National Sports Museum former MAP Manager Development Manager (to June) Lyndel Wischer Exhibition Services Dr Jonathan Sweet, Lecturer, Museum Sub-Committee Collections, Cultural Heritage Centre for Asia Regional Museums Training Program Chair and the Pacific, Deakin University and MAP Euan McGillivray (consultant) Mr Daniel Wilksch Committee Finance Officer Manager, Online Projects, Ms Deborah Tout-Smith, Senior Curator, Meredith Windust Public Record Office Victoria Cultural Diversity, Department of History and Contractors and Consultants Ms Caroline Carter Technology, Museum Victoria Ms Tammy Currie Manager, Exhibition Collection Staff Finance Management, Museum Victoria Executive Director Mr Simon Fox Ms Georgia Cribb Laura Miles Photographer, Victorian Museum Awards Director, NETS Victoria Office Coordinator Mr Forbes Hawkins Ms Rhonda Diffey Dimity Mapstone (to November) Developer, Victorian Collections Collections Archivist, Greater City of Caitlin McAtomney (from November) Dandenong Mr Neil Keighley Events Coordinator Designer, INSITE template Ms Wendy Garden Bridget Forbes (from July) Curator, Maroondah Art Gallery, Maroondah Ms Dimity Mapstone Museum Accreditation Program Manager City Council Designer, National Standards for Kitty Owens (to September) Australian Museums & Galleries Liz Marsden (from October) Museums Accreditation Program Mr Andy Pap Panellists Museum Accreditation Program Manager Website Development Mr Martin Bush, Curator, Science Dr Megan Cardamone (to September) Communication & Planetarium Cassie May (from October) Mr Frank Radocaj Programmer, Museum Victoria Developer, Victorian Collections Project Manager, Victorian Collections Dr Dawn Casey, Director, Powerhouse Mr Eric Townsend Peta Knott Museum Auditor Communications Manager Mr Warren Doubleday, Manager, Museum Mr Luke Wigley Cassie May (to October) Services, Ballarat Tramway Museum Inc Website Development

Annual Report 2011 / www.mavic.asn.au 8 1 Medium Museum 2 Rod Quantock hosting Award winners from the the Victorian Museum Yarra Ranges Regional Awards 2012 at the Awards and Professional Development Museum with Frances Clemenger Theatre, Lindsay of the NGV. National Gallery of Victoria.

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Museum Theatre, Access All Areas, from “We sincerely appreciate the various award 16-20 October. This was the first time the conference had been held in Melbourne, categories, to allow small museums such as where it was hosted across a broad range ours to participate in the annual Victorian of cultural organisations. We continue to highly value the access to Museum Awards.” unique venues provided by key museums and galleries across the state. Venues Gwen Mildren, Benalla Costume and Pioneer Museum were generously supplied by the State Library of Victoria, the National Gallery of Victoria, the National Trust, Museum The 2011 Victorian Museum Awards were Institutions Victoria, The City of Melbourne, Lyon staged at the National Gallery of Victoria. • The TASHCO Systems Award for Volunteer Housemuseum, Museo Italiano, Woady The evening was a celebration of the Run Museums: Yaloak Historical Society, Monash museum industry in Victoria hosted by Benalla Costume and Pioneer Museum University Museum of Art, The Museum of comedian, Rod Quantock, with award • The Archival Survival Award for Small Chinese Australian History and the Victoria presentations from gold sponsors and Museums (2-7 Paid Staff): Police Museum. industry leaders. Attended by around 120 Museo Italiano people, the NGV made a great environment In 2011 the role of the professional in which to present the awards. In total ten • The Museums Australia (Victoria) Award development manager included keeping in awards were given including the Deakin for Medium Museums (8-50 Paid Staff): touch with professional development University Roslyn Lawry award and the Yarra Ranges Regional Museum within the museums sector. The Museum Accreditation Program Professional Development Manager certificates. • The Museums Australia (Victoria) Award represented MA (Vic) on various external for Large Museums (51+ Paid Staff): committees including SkillsHub and We gratefully thank Archival Survival, The Sovereign Hill Museums Association Castanet. Australian Showcase Company (TASHCO) and the Herald Sun for continuing to • The Herald Sun’s People’s Choice Award Restructure support the Awards as Gold Sponsors. for Best Museum Experience: In response to funding shortfalls, Alan Randall Smith and Deakin University Yarra Ranges Regional Museum Museums Australia (Victoria) underwent a are also kindly acknowledged for their Partnerships restructure in mid 2011 to refocus on core invaluable contribution to this event. During 2011 negotiation continued with the services and reposition the Branch to Koorie Heritage Trust to deliver accredited respond to changes and opportunities. 2011 Award Winners training on care of community collections. This resulted in the restructure of the A continued partnership with the National Professional Development & Exhibition Individuals Exhibition Touring Services (NETS) Victoria Services roles to create two new positions • The Museums Australia (Victoria) Award saw the successful delivery of the in Events Coordination and Fundraising for Excellence (Volunteer): De-coding Contemporary Art seminar at the and Membership Management. Dr Sharron Dickman National Gallery of Victoria. An ongoing relationship with MA’s • The Museums Australia (Victoria) Award Acknowledgements Education Network Victoria (ENVI) saw us for Excellence (Paid Staff): We thank Lyndel Wischer for her assist with administration and bookings for Linda Peacock, Collection Manager, Burke contribution to Professional Development the Peep Show and Travellers Tales events. Museum at Museums Australia (Victoria). In 2011 we were also pleased to provide administrative support for the International A full list of Professional Development Museum Theatre Alliance Asia Pacific Committee Members is listed on Page 7. (IMTALAP) 7th Biennial Conference,

9 Museums Australia (Victoria) 1 Delegates at Teens in 2. A sell-out audience for Museums Seminar at the exclusive viewing of Signal, City of Melbourne. the Tutankhamun Events exhibition at the Melbourne Museum.

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Member Events “Exciting that the sector is discussing General Meeting broader formats and shifting perspectives The General Meeting was held at the Museum of Australian Chinese History. for presenting collections and artworks.” The guest speaker was Xenia Hanusiak Linda Peacock, Burke Museum in response to the De-coding who spoke about the Chinese gallery experience. The museum was a great Contemporary Art Seminar venue and members were able to see the newly refurbished gallery spaces. Over the course of 2011, 1881 people Our event for International Museums Day End of Year Event attended MA (Vic) events. This huge 2011 was a celebration of Memory and number was partly due to our two Museums. Over breakfast our members The End of Year Event was held at the successful exclusive viewings of Museum enjoyed Bernard Caleo performaning Il mio newly refurbished good ship Polly Victoria’s Tutankhamun & the Golden Age of orticello (my little plot), a performance Woodside with support from National Trust the Pharaohs exhibition and the extensive piece exploring traditional Italian ways of Australia (Victoria). Delicious catering was Victorian Collections training program. day-to-day living. supplied by Mary and Steve and the evening was well attended. A highlight was In February, at our first event of the year, In June we held a seminar about Teens in the presentation made by Martin Green, members were able to take a delightful Museums at Signal with an excellent array Interpretation Manager for the National tour around the Lyon Housemuseum in of speakers who showcased best practice Trust (Victoria) and the usual highly Kew which is a private house holding a in youth engagement and included a lively entertaining MCing from Kenneth Park. stunning art collection. delegate activity. The guests were happy to receive some In March there were two seminars and a The next event for June was our annual excellent door prizes as well. tour. Firstly, Managing Volunteers, a masterclass which this year discussed the A huge thank you to the gift donors for the seminar that highlighted and discussed topic of Managing People. In July, members 2011 End of Year Event; these quality gifts strategies for anyone who manages enjoyed a tour of the NGV’s winter help to make the event a real celebration. volunteers in the museum sector. Then masterpiece exhibition Vienna with a there was a behind the scenes tour of the lecture from Gina Panebianco and the art State Library’s rare book collection and after dark entertainment. Acknowledgements conservation laboratory. At the end of In September, collaboration with the We would like to sincerely thank all guest March we held the seminar Culture Clash, National Exhibition Touring Services – speakers, host venues, sponsors and about how the sector works with and Victoria led to presenting a seminar about supporters of MA (Vic) events in 2011. within local government. De-coding Contemporary Art. Great Our events & training program is In April a sell-out workshop was held in discussions were had and the excellent developed through consultation with staff, the former Courthouse of Woady Yaloak speakers help make this a terrific learning industry experts, the volunteer sector and dealing with Image and Sound Recording for event. leaders in the museum industry. small museums. A final event was added to the calendar See the Acknowledgements section on Another sell-out event was our first with a guest lecture by Gail Davitt, who was page 17 for the list of supporters, sponsors exclusive viewing of the ever popular visiting Australia from Dallas Museum of and experts who assisted with presenting Tutankahamun exhibition at Melbourne Art and spoke on the subject of audience our events in 2011. Museum. Over 300 people registered a research. place and with a limit of 250 this produced Throughout the year the Victorian a wait list for our second viewing of this Bridget Forbes, Events Coordinator Collections project conducted 26 training exhibition in June, which 250 people finally sessions across metro and regional attended. Victoria, see page 16 for details.

Annual Report 2011 / www.mavic.asn.au 10 1 Dimity Mapstone, Cassie May and Roisin O’Dwyer at the MA (Vic) Communications & Digital Projects End of Year Celebration, Melbourne Zoo, December 2010.

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In 2011 the Communications team The communications team has also Media coverage in 2011 included ABC Radio contributed to a broad range of projects developed email newsletter templates for interviews with the Executive Director, across the Victorian branch. Key targets the Victorian Museum Awards, Laura Miles, and various print content included the implementation of a Membership Renewal, Museum about Victorian Collections, training in the structured approach to the management Accreditation Program, Victorian regions, the Museum Accreditation of communications for each branch Collections and special events. Program (MAP) and the Victorian Museum program. Awards. Publications include: Bairnsdale In 2011, MA (Vic) increased its online Advertiser, Cohuna Farmers Weekly, The Communications team closely presence, particularly in relation to the Times, Herald Sun, Maffra examined the workflow and promotional social networking and microblogging Spectator, Maroondah Weekly, Melton opportunities for brand consolidation, service Twitter.The MA (Vic) profile, Weekly, Melbourne Leader, Melbourne website content, social media and @_MAVIC, has gained over 200 followers Times Weekly, Moorabool Weekly, Moreland stakeholder relations. This group consisted (and growing) from Australia and Leader, Mt Buller News, Riverina Herald, of Dimity Mapstone, Office Coordinator, internationally including cultural Six Months, Museum Victoria, The Communications Manager, Cassie May, organisations and individuals. Regular Standard, Warrnambool, Yarra Ranges Laura Miles, Executive Director and Roisin tweets are made regarding branch and Weekly, INSITE and the Museums Australia O’Dwyer, Editor, INSITE sectoral news. Magazine.

In November 2011, Cassie May changed The Victorian Museum Awards 2011 In 2011, MA (Vic) were successful in roles from Communications Manager to provided over $27,000 in advertising in the obtaining two grants to expand their online Museum Accreditation Program (MAP) Herald Sun for winners in the organisation presence including a Local History Grant Manager at MA (Vic). Dimity Mapstone categories. These included: Benalla from the Public Record Office Victoria, an moved from Office Coordinator to a new Costume & Pioneer Museum, Museo organisation grant from the City of title of Manager, Digital Projects & Italiano, Yarra Ranges Regional Museum Melbourne and a second round of funding Communications. and the Sovereign Hill Museums for Victorian Collections. Association. We are grateful for the Herald The revised position will allow time to Sun sponsorship for the Awards to help We welcome Caitlin McAtomney to MA (Vic) deliver new online projects within the next promote the Victorian museum sector. as the new Office Coordinator and given the twelve months, including online training staffing changes, the new Communications audio slideshows, revisions to the MA (Vic) MA (Vic) effectively manages Team from November 2011 includes Dimity website, an MA (Vic) blog and assistance communication costs through in-house Mapstone, Caitlin McAtomney, Laura Miles with the Victorian Collections project. design of materials including and Roisin O’Dwyer. advertisements (i.e. advertisements for The member’s weekly e-bulletin MA (Vic) and programs in external We look forward to the opportunities distributed to members via email each publications), the Annual Program, the presented by the restructure of this position Tuesday continues to have a high Annual Report, business cards, e-flyers for and hope to build organisational readership and is cited as the most upcoming events, event signage, INSITE awareness, website visitation and popular way individuals find out about our magazine, MAP certificates, Victoria’s membership through updated online events and programs. Accredited Museums brochure, Victorian resources, non-member bulletins and Museum Awards certificates and lift-out. Victorian Collections.

Cassie May former Communications Manager Dimity Mapstone Digital Projects & Communications Manager

11 Museums Australia (Victoria) 2 (from left to right) Feb-Apr INSITE Online Collections May-Jun INSITE Animals & Museums INSITE Jul-Aug INSITE Museums & Art Museums Sep-Oct INSITE Museums & Redvelopment Nov-Jan INSITE Museums & Social Capital

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• Museums & Art Museums (July-August) “Thank you for the latest copy of INSITE. It is • Museums & Redevelopment (Sept-Oct) such a great, informative magazine and I • Museums & Social Capital (Nov-Jan). Over the five issues INSITE welcomed enjoy the contents very much. May I articles from 44 contributors who are each congratulate you and your staff for the latest listed in our Acknowledgements pages. This year we continued the inclusion of a edition, it is excellent!” liftout to cover the winning entrants in the Fay Lawry, The Roslyn Lawry Award, Deakin University Victoria Museum Awards. The INSITE magazine is delivered to an interest in contributing to the magazine Revenue Victorian members of Museums Australia and we invite all members to consider INSITE’s production is due to the support five times a year. The magazine promotes discussing a submission with the Editor. that it receives from our advertisers and the achievements of our museums and the Editorial Committee. In 2011 there provides an opportunity for members to Following discussions with some of our were eight regular advertisers: TASHCO, share information that enriches the advertisers who expressed an interest in Showfront, Thylacine, Designcraft Victorian museum sector. having colour ads, we started the year with Furniture, Maxus, Archival Survival, an upgrading of the production of the Information Services Technology (IST) and Readers Survey magazine to full colour beginning with the the Post Office Gallery, Bendigo. Additional We commenced the year with our first May-June issue. revenue support was added through the INSITE Readers Survey. Our objective was inclusion of paid inserts of advertising to assess members satisfaction with the In consultation with the INSITE Editorial material from the Shrine of Remembrance. magazine and plan improvements. We Advisory Committee we continued to make The advertising percentage for each issue received a good response with 65% on improvements to the INSITE pages on our is fully subscribed providing revenue for paper and 35% digital from regional and website and to the magazine content. We the printing (Madman Printing), mailhouse metropolitan areas and gained some introduced the Museum News page to distribution (Mail Action) and postage of direction for the enhancements that we include notices about what is going on in each issue with surplus funds being used have been introducing throughout the year. Victorian and overseas collections to for development. This year development connect with the sector, and collected all of funds were used to create the colour What we discovered was that INSITE is the Branch News and Events in nearby template design by Ektavo, to develop well regarded as a member benefit and pages. We started a column that informs INSITE web pages on the MA (Vic) website that readers shared their copies and readers about developments with Apps and and to incentivise the Readers Survey with discussed articles with colleagues making Online that is now being penned by our some prizes. it a good publishing outlet for writers with Digital Projects and Communications an excellent circulation (beyond just Manager, Dimity Mapstone. Dimity has also Our sincere thanks to current members of members) for advertisers. Readers were upgraded the INSITE pages on our website the INSITE Editorial Advisory Committee happy with the current frequency and size by adding online payment for subscriptions for their good will and support, details on of the issues, the length of articles and the and a listing of each issue’s content with page 7. theme structure. Readers did not want to links relating to articles and news items. move to digital delivery but were interested The INSITE magazine will continue to in having some extras offered online and Contents respond to members’ needs and to would be happy to have back issues In 2011 the themes that governed the maintain relevance to our members who available on the website in a general content in INSITE were: value it as a significant benefit that reflects access area. Our respondents mostly this progressive sector. worked with social history collections in • Online Collections (Feb-April) paid positions and had postgraduate levels • Animals & Museums (May-June) Roisin O’Dwyer, INSITE Editor of education. Many respondents expressed

Annual Report 2011 / www.mavic.asn.au 12 1 Executive Director 2 Victorian Collections Laura Miles receives website certificate for Local Membership & Fundraising History Grants funding from· Craig Ondarchie MP

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Membership The position of Membership and Fundraising Membership of Museums Australia is Fundraising Manager was created as a In line with our 2011-2013 strategic plan, open to both individuals and result of the restructuring undertaken by the Membership and Fundraising organisations. Individual membership MA (Vic) in 2011, and appointed in Manager position was created in can be at Gold, Silver, or Associate level, September 2011. On the membership response to changes to our funding in each level being entitled to various side, the Manager is responsible for order to increase fundraising income benefits. Organisational members implementing measures to attract new from State Government, philanthropic, receive all the benefits of Gold individual members and to improve the retention and corporate sources, as well as to membership plus additional benefits rate of existing members. This is an foster existing partnerships and develop exclusive to organisations. MA exciting position which will ensure that new ones. membership categories are currently MA (Vic) remains in touch with the under review and modifications are concerns and interests of its members. In the September-December period, our expected in 2012. fundraising efforts focused mainly on To that end, we have been putting seeking funding for the 2012 MA (Vic) At 31 December 2011, the MA (Vic) together a comprehensive member State Conference, with applications membership comprised 429 members survey. The survey will provide us with a submitted to the RACV, the Minister for (including 385 financial members and 44 better understanding of our membership Regional and Rural Development, the non-financial members whose and will assist us in planning programs Foundation for Rural and Regional membership had lapsed in the previous 3 and activities tailored to the needs of our Renewal, the City of Ballarat, and months). The proportion of individual and members. The survey will go live early in Ballarat Regional Tourism. Areas of organisational members was relatively 2012. We have also revised our focus in 2012 will include funding for evenly balanced, with 221 individual membership communication strategy, Victorian Collections and the members (77 Gold, 140 Silver, and 4 with an emphasis in particular on Multicultural Collections Project. We are Associate) and 208 organisational renewal invitation emails to recently looking forward to the institution, early in members. Organisational membership lapsed members. In October 2011, we 2012, of a Membership and Fundraising overwhelmingly consists of small also rolled out a special renewal offer to Committee to support this position. organisations, with 178 organisations run c. 360 lapsed members of MA, with an purely by volunteers or employing at estimated 30 people renewing as a Raphael Fiorese most 5 paid staff, 24 organisations result. Membership drive strategies for Manager, Membership & Fundraising employing between 6 and 25 staff, and 6 2012 will focus on City Councils, and – in remaining organisations whose staffing partnership with the MA National Office level ranges from 26 to over 100 staff and the MA Membership Review (these include major Victorian Committee – students, young institutions such as the ACMI, the professionals, and employees of large National Gallery of Victoria, Museum institutional members. Victoria, the State Library of Victoria, and the Sovereign Hill Museums Association).

13 Museums Australia (Victoria) 1 Exhibition view of 2 Yackandandah Unravelled: artist’s books Identities - now and then and typographical prints exhibition, Yackandandah Exhibition Services from the Banyule Art Museum, exhibition Collection, curated by grant recipient. Claire Watson and held at Banyule Arts Space

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Grants “Banyule City Council is extremely grateful for This year’s Exhibition Grants round has seen an unprecedented number of your support. We thank you wholeheartedly applications from diverse cultural organisations. Art galleries, community for increasing our exhibition display options museums, historical societies and archives all took an interest in what the program and ensuring we can provide high quality had to offer. The program has changed significantly, from a strictly touring grants exhibitions into the future.” program to a broader exhibition grants Claire Watson, Art Collection Curator, Banyule City Council program. Collecting organisations can now apply for development and exhibition infrastructure for both static and touring The aim of Exhibition Services is to assist metropolitan Local Government to learn and as well as touring funds. The amount collecting institutions with the about their collections, their venues, what an organisation can apply for has also development of high quality exhibitions they exhibit and what their needs may be. increased from $4000 to $10 000 for a and promoting links between museums The diversity and breadth of these project. This change has made these with other community groups. It provides municipal collections are astounding, some grants far more enticing and quite unique advisory and funding assistance for the holding highly significant cultural material, to the Victorian grants scene. development of exhibitions that yet they are hidden from the public, mainly demonstrate strong audience focus, use due to lack of appropriate museum 2011 Grant Recipients of non-traditional venues, new standard facilities. The findings of the interpretations of collections and report will be published in 2012. • Castlemaine Art Gallery and Historical collaborations across the sector. Museum The Second Ripple: European Venue Survey Sensibilities in the 70s and 80s It aims to develop the awareness and In August 2011 Museums Australia $6450 Development value of Victoria’s museums and galleries (Victoria) conducted an online venue survey. by encouraging these organisations to The venue survey came about as a result • Banyule City Council develop exhibitions that will promote the for the need to understand the types of $5060 Infrastructure stories of rich and diverse collections exhibition spaces that exist in Victoria to • Mission to Seafarers across Victoria to a broad audience. museum standards. It also aimed to $6000 Infrastructure identify which museums have the capacity With this in mind, in 2011 Exhibition to host museum standard travelling • National Alpine Museum of Australia Services has provided some new insights exhibitions. $2200 Infrastructure into exhibition activities within our sector. • National Trust of Australia (Victoria) Along with the grants, workshops, site Museums and galleries from Victoria and The Kelly Remains: 1880 to 2011 visits and advisory services, the staples interstate often contact Museums Australia $6860 Development for this program, Exhibition Services has (Victoria) to find out where they can tour provided some insights into the needs of their exhibitions. The need to have a small • Yackandandah &District Historical Society Local Government Collections and the directory of museum standard Victorian Yackandandah Identities – now and then also the status of Victorian venues. museums who host travelling exhibitions is $5050 Infrastructure critical for this program. Results and venue • Koorie Heritage Trust Local Government Research profiles will be published online in 2012. Poong’ort: Spear grass For the first half of the year, the Manager $8380 Infrastructure of Exhibition Services conducted site visits and interviewed curators, Cultural Heritage and Arts Officers from Georgia Rouette Manager, Exhibition Services

Annual Report 2011 / www.mavic.asn.au 14 3 Outgoing MAP Managers Dr Megan Museum Accreditation Program – MAP Cardamone and Kitty Owens attend an EOI visit at the National Alpine Museum, Mt Buller, June 2011.

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Museums enrolled in the 2011 intake “MAP Accreditation has assisted in funding were: • Australian Racing Collection and award applications and provided • Burrinja • Echuca Historical Society Museum volunteers with assurance and confidence in • National Alpine Museum of Australia • Polly Woodside, National Trust of Australia their work standards.” (Victoria)

Robin Sadler, President, Benalla & District Historical Society Advisory Visits • Museum of Chinese Australian History Inc • Royal Historical Society of Victoria The Museum Accreditation Program is a We wish all the best for Megan and Kitty • Yarra Ranges Regional Museum peer review program that assesses all and thank them for their hard work and areas of museum operations against commitment to the MAP program. The MAP Committee national standards of good practice. The The core activity of the MAP program is to The MAP Committee meet quarterly to MAP program is a state wide initiative assist museums to work toward improving discuss aspects of the MAP Program and which continues to assist museums to museum standards and to facilitate the to contribute advice and support to the grow and to improve. peer review processes. In 2011 the MAP Managers. Members are drawn from following museums achieved recognition in the wider museum sector and are At the end of 2011 there were 70 Victorian various stages of the program: representative of specific skills and museums participating in the program. 48 expertise in their field. We thank the MAP have achieved Accreditation and 22 are Accreditations Committee for its time and contribution working towards Accreditation, with five • The Dax Centre throughout 2011. new groups enrolled for the year. • Queenscliffe Maritime Museum • The National Sports Museum MAP Panellists 2011 Highlights MAP Panellists are a key component to • The Dax Centre and the National Sport Re-Accreditations the peer review process. Chosen as Museum accepted a Certificate of • Gold Museum Ballarat leading experts in their field, panellists Accreditation at the Victorian Museum • Australian Gallery of Sport and Olympic offer their services as a volunteer or pro Awards at a presentation at the National Museum (AGOSOM) and Melbourne Cricket bono contribution to the development of Gallery of Victoria in August. Club Museum the Victorian museum sector. MAP • The National Standards for Australian • Sovereign Hill Outdoor Museum panellists conduct site visits, provide Museums and Galleries version 1.2 was mentoring and expert advice and gain released with updates to museum Enrolments professional development from the resources. There was an ongoing demand for program. enrolments in the MAP program in 2011. In October, both the MAP Managers Dr Museums that expressed an interest in A full list of MAP Committee Members Megan Cardamone and Kitty Owens left committing to the program, and were and MAP Peer Review Panellists is listed MA (Vic) for appointments at the Koorie deemed able to meet the standards in the on the Management Report (see page 7). Heritage Trust. Cassie May, former required timeframe, were accepted. Five Communications Manager at MA (Vic) and museums were enrolled, two in the Cassie May Elizabeth Marsden, former Collections ‘volunteer’ stream and three in the ‘paid’ Manager, Museum Accreditation Program Manager, Victoria Police Museum, were stream.

appointed in the roles and commenced in Elizabeth Marsden November as the new MAP Managers. Manager, Museum Accreditation Program

15 Museums Australia (Victoria) 1 Learning how to 2 Peta Knott conducting photograph collection Victorian Collections Victorian Collections items at a Victorian workshop at the Collections workshop. Melbourne Museum.

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system and combining it with accepted “We feel less overwhelmed about how to cataloguing standards allowed us to create a user friendly system. The success of this manage the collection now.” CMS has been proven by the large uptake of users to Victorian Collections. Not only are “Objects stay in their most relevant location organisations able to easily catalogue their collections and have access to this (ie. locally) but the information is available information wherever there is internet, Victorian Collections also increases public universally.” access to the distributed collections of Anonymous quotes from external evaluation Victoria through a web interface. In 2011 Victorian Collections developed Peta Knott joined presenters from PROV, Funding from a pilot phase project into an online Monash, Koorie Heritage Trust and the 2011 was a challenging year for fundraising collection management system with State Library in sharing knowledge of as the Department of Business and community and political support and caring for collections with Koorie Innovation Collaborative Innovation Industry funding for future enhancements. individuals and groups. These workshops Fund grant ran out and continuing funding took place in Melbourne, Shepparton, was sought. Through extreme hard work Overview Mildura and Rosebud. and many applications, our executive In March the collection information in the director successfully secured funding for Data Preparation System was rolled over In February and September, Victorian the Victorian Collections project through the into the Victorian Collections online Collections was asked to present at Arts Victoria, Victorian Cultural Network for cataloguing system. The 56 pilot regional and metro Veterans Heritage the next two years. organisations were joined by another 41 Workshops teaching collection organisations who were trained outright in management and conservation skills to Training program the new cataloguing system. organisations with military collections. Training sessions across metro and regional Victoria were eagerley attended by Victorian Collections was invited to give a Out of the Cupboard and into Cyberspace hundreds of collection custodians who work presentation at the Museums Australia was the Victorian Collections presentation or volunteer in collecting organisations. NSW Symposium in April. This spread given at the Museums Australia conference These practical workshops contributed to word of the Victorian project to interstate in Perth in November. This paper outlined the upskilling of collection custodians and colleagues and made many museums wish the principals of Victorian Collections increased the number of organisations they resided in Victoria! online cataloguing system with associated using Victorian Collections. training making this state based system As part of our CIIF funding, Victorian more relevant to the national audience, 2011 Training Overview Collections was required to be externally This paper received wide acclaim and • 26 training sessions held in Victoria evaluated. Sweet Technologies conducted sparked interest in spreading Victorian • 110 collecting organisations using system a thorough examination of the Victorian Collections nationally. • 231 people attended workshops Collections system and training program • Over 3,700 items catalogued on Victorian and while giving a very positive report, also Website Development Collections made suggestions for further At the beginning of the year, a number of improvements. organisations were trialling the Data Preparation System so that our collection Peta Knott Throughout 2011, Victorian Collections management system and training Manager, Victorian Collections participated in PROV’s Know Your History, programs could be tailored to the needs of Preserve Your Culture Workshops in community collecting organisations. Melbourne and regional areas. Integrating the trainees’ feedback into the

Annual Report 2011 / www.mavic.asn.au 16 Acknowledgments

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We warmly acknowledge and greatly Department of Planning and Community · Gail Davitt, Learning Initiatives and appreciated the generosity of our many Development (DPCD) Education, Dallas Museum of Art, USA wonderful supporters in 2011. · Andrew Tongue, Secretary · Dr Jane Deeth, Interpretation & Visitor · Marina Larsson, Senior Policy Officer, Engagement Consultant, New Audiences for Thank you to… Veterans Unit Art The Victorian Government through Arts · Eric a Sanders, Policy Officer, Cultural · Max Delany, Director, Monash University Victoria, Department of Premier and Development & Community Strengthening Museum of Art (MUMA) Cabinet, Heritage Victoria, Department of · John Watson, Community Museums · Dianne Embry, CEO, Volunteering Victoria Business and Innovation, Department of Project Officer · W endy Garden, Gallery Curator, Maroondah Planning and Community Development, Art Gallery, Maroondah City Council and the City of Melbourne for support for Department of Premier and Cabinet · Martin Green, Learning and Interpretations core activities and special projects. · The Hon Ted Baillieu, Premier Manager, National Trust of Australia (Vic) Museum Victoria for ongoing in-kind office and Minister for the Arts · Dr J. Patrick Greene, CEO, Museum Victoria space, operational and IT support at · Zoe McKenzie, Arts Advisor · Amanda Haskard, Program Coordinator Melbourne Museum, for partnering on the · Craig Ondarchie MP SIGNAL, Arts and Culture, City of Melbourne Victorian Collections project and for · Heidi Victoria MP, Parliamentary · Xenia Hanusiak, Writer managers’ and directors’ contributions to Secretary for the Arts · Angela Hendricksen, Archival Survival MA (Vic) committees, programs and · Alleyne Hockley, Archivist, Castlemaine services. Heritage Victoria Historical Society · T racey Avery, Deputy Director · Anit a Jack, General Manager, Golden The National Standards for Australian · Amanda Bacon, Manager, Strategy and Dragon Museum, Bendigo Museums and Galleries’ Taskforce, Systems · P eta Knott, Victorian Collections Project comprising representatives of each State · Susie Collis, Conservation Centre Manager Manager, Museums Australia (Victoria) and Territory. · Jenny Dickens, Heritage Officer (Materials · Be v Knowles, Chinese Museum Arts Victoria Conservation) · Gemma Levett – General Manager TGAP; · Greg Andrews, Deputy Director · Jim Gard’ner, Executive Director · F rances Lindsay, Deputy Director, National · Michell e Armstrong, General Manager, · T anya Wolkenberg, Heritage Gallery of Victoria Programming & Innovation Communications Project Officer · Melis sa Loughnan, Director, Utopian Slumps · Fiona Beckwith, Senior Arts Officer Gallery · Cath Colvin, VBRRA Presenters for Workshops, Seminars and · Jim McCann, Manager, Historical Services, · Mar g Dobson, Arts Officer Member Events Media & Corporate Communications, · Martin Hallett, Senior Project Officer · Peter Abbott, Flagstaff Hill Maritime Victoria Police · Penny Hutchinson, Director · Florence Au-Yueng, Signal Curators · Megan McEvoy, Curator, Manningham · Debr a Jefferies, General Manager, Program Gallery, Manningham City Council Market & Community Development · Dr Paolo Baracchi, Manager, Italian · Euan McGillivray, Museum Consultant · Victoria Jones, VBRRA Historical Society · Alan McGregor, Cultural Development · Chris topher McDermott, Manager, ·Eddie Butler Bowden,Program Manager, Co-ordinator, Frankston City Council Policy & Research ollections, Arts and Culture, City of · Dr Kyla McFarlane, Associate Curator, · Andy Miller, Senior Program Manager Melbourne Centre for Contemporary Photography & · Michael Nation, Manager, Executive · Bernar d Caleo, Performer Guest Curator, A Different Temporality Office & Government Relations · Shane Carmody, Director of Collections, · Emma Mayall, Assistant Curator, · Daniel O’Farrell, Senior Communications · St ate Library of Victoria Contemporary Art, National Gallery of Officer · Jane Clark, Curatorial Consultant, Victoria · Ian Rogers, Manager, Local Partnerships Museum of Old and New Art (MONA) · Fiona Mellor, Advertising Director, Herald · Erica Sanders, Senior Policy Officer · Gr ant Collie, Director, Burke Museum and Sun · Eleanor Whitworth, Senior Project Officer Historic Precinct, Indigo Shire Council · Laur a Miles, Executive Director, Museums · Jane Crawley, Manager Arts and Culture, Australia (Victoria) Community Development, City of · Daniel Mulqueen, Manager, Administration Melbourne and Finance, Shrine of Remembrance

17 Museums Australia (Victoria) 1 MAP Manager Dr 3 MA (Vic) 4 Euan McGillivray 5 Dancing the Skies Megan Cardamone representatives at the presenting at the Images Exhibition at the Royal exploring interactive MA2011 National & Sound Recording Historical Society of display at the Chinese Conference in Perth, workshop at the Court Victoria. Museum. Peta Knott, Laura Miled House, Woady Yaloak 6 Special lecture at the 2 Echuca & District and Daniel Wilksch. Historical Society. Melbourne Museum by Historical Society Gail Davitt from the Dallas Museum of Art..

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· Alan Nankervis, Associate Professor of · Marjorie Dalvean, Melbourne Athenaeum · Dr Elycia Wallis, Museum Victoria Human Resource Management in the · Gail Davitt, Dallas Museum of Art · John Watson, DPCD School of Management, RMIT University · Dr Kate Daw, Art Club · Barbara Wels, Museums Australia · Hilary Newton, Chair, MAP Sub- · Sharr on Dickman, Consultant (Victoria) Committee · Sirl Dinkling, Friends of J Ward · Gina Panebianco, National Gallery of · Mar cus Fielding, Military History and Sponsors & Supporters Victoria Heritage Victoria · Alan Randell-Smith Florist · Kenneth Park, Arts Consultant · P eggy Fraser, Museum Victoria · Archival Survival · Rod Quantock · Clar e Gervasoni, University of Ballarat · Arts Victoria · Deb Ratliff, Youth Access Facilitator, · Rod Gray, Artist · Besen Family Foundation National Gallery of Victoria · Sherridan Grey, Sovereign Hill · City of Melbourne · Sarah Rood, Director, Way Back When · Dr Andi Horvath, Museum Victoria · Cultural Connotations – Consulting · Jayne Josem, Jewish Holocaust Centre · Deakin University · Simon Spain, Creative Producer, Signal · Barry Kay, Sovereign Hill · Delatite Winery and ArtPlay · John Kean, Independent Producer · Dell · Kelly Steegstra, Volunteer Program · P eta Knott, Museums Australia (Victoria) · Department of Business and Innovation Manager, The Sovereign Hill Museums · Gemma Levett, Arts & Exhibitions · Department of Planning & Community Association International Development · Dan West, Youth Programs Coordinator · Dr Helen Light, Consultant · Designcraft Education, Families & Young People the · Dimity Mapstone, Museums Australia · Herald Sun Arts Centre, Melbourne (Victoria) · Heritage Victoria · Daniel Wilksch, President, Museums · Cas sie May, Museums Australia (Victoria) · Ian Potter Foundation Australia · Geor gia Melville, Museums Australia · Information Services and Technology (IST) · Lyndel Wischer, Manager, Professional (Victoria) · Koorie Heritage Trust Development, Museums Australia · Laur a Miles, Museums Australia (Victoria) · Maxus (Victoria) · Dr Scott Mitchell, Australian Museum · Monash University Museum of Art (MUMA) · Beau Zlatkovic, Project Manager, Victoria’s · Roisin O’Dwyer, Museums Australia · Multimedia Victoria Volunteering Portal, DPCD (Victoria) · Museo Italiano · Auslan interpreters: Khang Vinh Chiem · Kitty Owens, Museums Australia (Victoria) · Museum of Australian Chinese History and Mark Quinn · Kir sten Paisley, Shepparton Art Museum · Museum Victoria · Neil Pardington, Artist · National Gallery of Victoria Contributors to Print Media · Linda Peacock, Burke Museum · National Sports Museum · P eter Abbott, Flagstaff Hill Maritime · Belinda Peterson, Point Nepean National · National Standards Taskforce Village Park · National Trust of Australia (Victoria) · Ruth Bain, Art Club · Kat e Rhode, Artist · NETS Victoria · Margaret Birtley, National Sports Museum · Geor gia Rouette, Museums Australia · Post Office Gallery, Bendigo · Joe Blake, formerly (Victoria) · Public Galleries Association of Victoria Museum · Judith Ryan, National Gallery of Victoria · Public Record Office Victoria · Meredith Blake, RMIT · Eric a Sanders, Arts Victoria & DPCD · Royal Botanic Gardens Melbourne · Dr Anuja Cabraal, RMIT · Andr ew Sayers, National Museum of · Royal Historical Society of Victoria · Megan Cardamone, Museums Australia Australia · Shrine of Remembrance (Victoria) · Luk e Simpkin, Museum Victoria · Showfront · Kat e Chmiel, Museum Victoria · Chris topher Sole, Art Loss Register · State Library of Victoria · Jo-Anne Cooper, Consultant · Maggi Solly, Yarra Ranges Regional · The Australian Showcase and Hardware · Dr Jan Croggon, Sovereign Hill Museum Company (TASHCO) · Liza Dale-Hallett, Museum Victoria · Jar een Summerhill, Museum Victoria · Telstra · Max Delaney, Monash University Museum · Pr ofessor Supriya Singh, RMIT · Thylacine of Art · Debor ah Tout-Smith, Museum Victoria · Victoria Police Museum · Woady Yaloak Historical Society

Annual Report 2011 / www.mavic.asn.au 18 Income Statement for the Year Ended 31 December 2011

REVENUES FROM ORDINARY ACTIVITIES 2011 2010 $ $ Grants 454,227 650,054 Other Income 119,399 123,962 Interest 6,621 9,127 Total revenues from ordinary activities 578,247 783,143

Depreciation expense (5,021) (1,807) Suppliers (223,602) (294,489) Employee (422,175) (482,781) Net profit / (loss) from ordinary operations before income tax expense (52,323) 4,066 Income Tax – –

Net profit / (loss) from ordinary operations (52,323) 4,066

Balance Sheet as at 31 December 2011 2011 2010 $ $ Current Assets Cash & Cash Equivalents 127,495 66,898 Trade & Other Receivables 11,970 108,028 Prepayments 1,154 1,132 Total Current Assets 140,619 176,058

Non Current Assets Property, Plant & Equipment 65,764 68,384 Total Non Current Assets 65,764 68,384

TOTAL ASSETS 206,383 244,442

Current Liabilities Trade & Other Payables 33,910 39,383 Income in Advance 71,330 20,000 Provisions 39,186 72,264 Total Current Liabilities 144,426 131,647

Non Current Liabilities Long-Term Provisions Payable 4,030 2,545 Total Non Current Liabilities 4,030 2,545

TOTAL LIABILITIES 148,456 134,192

NET ASSETS 57,927 110,250

MEMBERS’ FUNDS Opening Member Funds 110,250 106,184 Net Profit/(Loss) (52,323) 4,066 TOTAL MEMBERS’ FUNDS 57,927 110,250

19 Museums Australia (Victoria) Cash Flow Statement as at 31 December 2011

2011 2010 $ $ Cash Flows from Operating Activities Receipts from grants, fees and other income 757,683 781,952 Payments to suppliers and employees (701,306) (842,313) Interest received 6,621 9,127 Net cash (used) provided by operating activities 62,998 (51,234)

Cash flows from Investing Activities Payments for property plant & equipment (2,401) (65,833) Net cash (used) provided by investing activities (2,401) (65,833)

Net increase (decrease) in cash held 60,597 (117,067) Cash at beginning of financial year 66,898 183,965 Cash at end of financial year 127,495 66,898

Reconciliation of net cash provided by operating activities to operating profit Operating profit (52,323) 4,066 Adjustment for non-cash flows in operating profit Depreciation 5,021 1,807 (10,114) 5,873

(Increase) Reduction in Prepayments 22 568 (Increase) Reduction in Trade & Other Receivables 96,058 (95,237) Increase (Reduction) in Payables & Accruals (5,473) 2,073 Increase (Reduction) in Income in Advance 1,330 1,950 Increase (Reduction) in Grants Unspent (21,479) 21,479 Increase (Reduction) in Grants in Advance 50,000 -) Net cash provided (used) by Operating activities 62,998 (51,234) Statement of Changes in Equity for the Year Ended 31 December 2011

Retained Surplus Total Equity $ $ At 31 December 2009 106,184 106,184 Surplus / (Deficit) for the 2010 year 4,066 4,066 At 31 December 2010 110,250 110,250 Surplus (Deficit) for the 2011 year (52,323) (52,323) At 31 December 2011 57,927 57,927

Annual Report 2011 / www.mavic.asn.au 20 Key Statistics

Expenses Core operations (AV) 52% Community grants and projects 15%

Participant costs 20%

Program admin 12%

Marketing 1%

Income

Core operations (AV) 62% Other State Government project funding*15%

Participant Fees 11%

Earned Income 7%

Sponsorship/Philanthropic/ Local Government 5%

*Victorian Collections

Participation profile Metropolitan 57% Regional 40%

Interstate 2%

International 1%

21 Museums Australia (Victoria) MUSEUMSMUSEUMS AUSTRALIA AUSTRALIA INCORPORATED INCORPORATED (VICTORIAN (VICTORIAN BRANCH) BRANCH) ABN:ABN: 83 048 83 139 048 955 139 955

STATEMENTSTATEMENT BY MEMBERS BY MEMBERS OF THE OF THECOMMITTEE COMMITTEE

The CommitteeThe Committee members members have determinedhave determined that the that Victorian the Victorian branch branch of the ofAssociation the Association is not isa not a reportingreporting entity. entity. The Committee The Committee members members have determinedhave determined that this that special this special purpose purpose financial financial report reportshould should be prepared be prepared in accordance in accordance with the with accounting the accounting policies policies outlined outlined in Note in 1Note to the 1 to the financialfinancial statements. statements.

In the Inopinion the opinion of the ofcommittee the committee the financial the financial report reportas set asout set on out pages on pages to: to:

1. 1.Presents Presents fairly thefairly financial the financial position position of Victorian of Victorian branch branch of Museums of Museums Australia Australia Inc. as Inc. at as at 31 December31 December 2009 and2009 its and performance its performance for the for year the ended year ended on that on date that in date accordance in accordance with Australianwith Australian Accounting Accounting Standards, Standards, mandatory mandatory professional professional reporting reporting requirements requirements and otherand authoritativeother authoritative pronouncements pronouncements of the ofAustralian the Australian Accounting Accounting Standards Standards Board. Board.

2. 2.At the Atdate the of date this ofstatement, this statement, there arethere reasonable are reasonable grounds grounds to believe to believe that the that Victorian the Victorian branchbranch of Museums of Museums Australia Australia Inc will Inc be will able be to able pay toits pay debts its asdebts and as when and theywhen fall they due. fall due.

This statementThis statement is made is madein accordance in accordance with a withresolution a resolution of the ofCommittee the Committee and is andsigned is signed for and for on and on behalf behalfof the ofCommittee the Committee by: by:

President:President: ______

Treasurer:Treasurer: ______

DatedDated this on this this the 12 dayApril of 2012 day of

Page 13 Page 13 Annual Report 2010 / www.mavic.asn.au 25 Museums Australia (Victoria) Melbourne Museum Carlton Gardens, Carlton PO Box 385 Carlton South, Victoria 3053

(03) 8341 7344 Regional Freecall 1800 680 082 www.mavic.asn.au [email protected] twitter.com/_mavic