Group Presentation for Investors

Nine months 2016

27-APRIL-2016 Group and category highlights GROUP 9M 2016 KEY FIGURES

Net Sales: 1,692.9 million euros Consumer business (87% of total sales) +5.0%

+4.9% Developed Markets +4.0% +0.6% Developing Markets +7.0%

BIC Graphic As reported Constant (13% of total sales) +4.1% currency basis

Normalized* Income from Operations: 313.1 million euros (-8.8%) Normalized IFO Normalized IFO BIC Graphic margin excl. special 20.4% 19.2% margin 18.5% bonus

Consumer 21.2% 21.8%

special business . bonus Excl BIC Graphic -0.2% 1.2% 9M 2015 9M 2016 *See glossary 3 GROUP 9M 2016 KEY FIGURES

EPS*: -15.1% Net Cash Position

In euros In million euros

5.36 448.0 4.55 360.3

208.1

9M 2015 9M 2016 September 15 Dec. 15 September 16 *Group share 4 9M 2016 CONSUMER BUSINESS 1,476.0 million euros Net Sales

Change on a constant currency basis Breakdown by geography

+7.2% +4.7% +5.0% 31% 27% +3.2% DEVELOPING EUROPE MARKETS

Q1 2016 Q2 2016 Q3 2016 9M 2016

EUROPE +7.7%

NORTH AMERICA +1.8%

42% DEVELOPING +7.0% NORTH AMERICA MARKETS

5 BIC IN 9M 2016

In million euros Q1 2016 Q2 2016 Q3 2016 9M 2016 NET SALES Net Sales 156.0 230.7 184.4 571.1 Europe • High single-digit increase IFO 11.1 38.8 7.2 57.1 • Good Back-to-school sell-out, especially in France and UK Normalized IFO 11.1 40.3 7.2 58.6 • Market share gains in France for the 12th year in a row

North America Net Sales +7.9% • Low-single digit growth growth on a +6.1% +4.6% • Market share gains constant +4.0% +3.5% • Performance of our “Champion brands” currency +1.8% +2.5% +2.4% basis* Developing markets Q1 Q2 Q3 9M • Latin America: Low-single digit growth (strong Q3) • Middle-East and Africa: very strong growth • Cello : stable domestic sales in a competitive environment (rationalization of our product portfolio and 17.5% 17.1% 10.8% focus on more value-added items) Normalized* 13.6% 14.0% 10.4% 10.3% IFO margin 7.1% 9.1% 3.9% NORMALIZED IFO

Q1 Q2 Q3 9M • Continued investment in Brand Support in Europe and North America • Increase in operating expenses *See glossary 2015 2016 Excl. Special bonus 6 BIC LIGHTERS IN 9M 2016

In million euros Q1 2016 Q2 2016 Q3 2016 9M 2016 NET SALES

Net Sales 163.6 177.2 167.6 508.5 Europe IFO 62.1 70.6 68.9 201.6 • Growth of nearly 10% • Good performances in Western Europe, especially in Normalized IFO 62.1 71.7 70.0 203.8 Germany and Austria • Very dynamic trends in Eastern Europe (distribution gains)

Net Sales North America growth on a +9.7% +9.3% +8.1% +6.5% Low single-digit growth constant +5.4% +5.4% +5.2% +5.7% • currency • Continued success of our added-value sleeved lighters basis*

Q1 Q2 Q3 9M Developing markets • Latin America: high single-digit growth 38.0% 40.6% 41.6% 40.5% 41.7% • Middle-East and Africa: double-digit growth 37.6% 39.5% 39.8% 39.7% 40.1% Normalized* IFO margin NORMALIZED IFO

Q1 Q2 Q3 9M • Higher Gross Profit margin

*See glossary 2015 2016 Excl. Special bonus 7 SHAVER MARKET EVOLUTION

% change vs YAG – value Western Europe USA June 2016 USA September 2016

+0.5%

-1.0% -3.3% -3.7% YTD June 2016 -4.6% -5.8% YTD September 2016

Total One Piece Refillable

Source: USA: IRI MULO – YTD December 2015 & September 2016 Europe: Nielsen – YTD December 2015 & June 2016 (France, Spain, Italy and Greece) 8 BIC SHAVERS IN 9M 2016

In million euros Q1 2016 Q2 2016 Q3 2016 9M 2016 NET SALES Net Sales 117.8 120.1 111.8 349.7 IFO 12.6 15.4 22.2 50.2 Europe • High single-digit growth Normalized IFO 12.6 16.6 22.2 51.4 • Good performance in Eastern Europe

North America Net Sales +14.7% • Stable net sales growth on a +10.9% +11.4% +9.5%+9.0% +10.3% 1 constant +7.1% • Market share gains : +1.9 points to 28.6% currency +1.4% • Successful new products launches and “best value for basis* money” positioning strategy Q1 Q2 Q3 9M Developing markets • Latin America: double digit growth • Middle-East and Africa: high-single digit growth 15.4% 21.3% 19.8% Normalized* 19.1% 17.0% 19.1% 12.9% 13.8% 14.7% IFO margin 10.7% NORMALIZED IFO

Q1 Q2 Q3 9M • Increased investment in research and development • Increased investment in brand support, notably in Europe, in the U.S. and in Latin America 2015 2016 • Positive FX impact on Gross Profit margin in Q3 *See glossary Excl. Special bonus 1 Source: IRI total market YTD through 25-SEPTEMBER-2016 (one-piece shavers) – in value terms. 9 YOUR LOGO HERE BIC GRAPHIC IN 9M 2016

In million euros Q1 2016 Q2 2016 Q3 2016 9M 2016 NET SALES Net Sales 64.1 69.5 83.3 216.9 IFO -9.0 1.4 6.7 -0.8 Sales of Writing Instruments and Hard Goods continued to be buoyed by our “Good Value” line and new products Normalized IFO -9.0 1.8 6.8 -0.4

+7.2% Net Sales +4.6% +4.1% +2.4% +1.8% growth on a +0.3% +0.0% Q3 2016 net sales were helped by a favourable timing impact in constant Calendars (i.e., earlier shipments when compared to last year) currency basis* -3.4% Q1 Q2 Q3 9M

8.2% 5.6% 2.5% 1.2% NORMALIZED IFO

Normalized* -0.2% -3.0% IFO margin -6.7% -0.9% • Lower operating expenses compared to 9M 2015 -9.3% -14.0% Q1 Q2 Q3 9M The review of the strategic alternatives for BIC Graphic is proceeding as planned. *See glossary 2015 2016 Excl. Special bonus 10 9M 2016 Consolidated results 9M 2016: FROM NET SALES TO NORMALIZED IFO

Change on a constant Change as currency BIC Group In million euros 9M 2015 9M 2016 reported basis*

Net Sales 1,682.3 1,692.9 +0.6% +4.9%

Gross Profit 842.6 845.9 +0.4%

Normalized* IFO 343.4 313.1 -8.8%

Income 345.7 307.7 -11.0% from Operations

*See glossary 12 KEY COMPONENTS OF Q3 2016 NORMALIZED* INCOME FROM OPERATIONS MARGIN

+1.9 -1.4 19.0% -0.7 18.8%

• Promotions and investments related to consumer and business development support accounted for in Gross Profit Margin : -0.4

• Advertising, consumer and trade support : -1.0

Q3 2015 Normalized* IFO margin Change in cost of production** Total brand support*** OPEX and other expenses Q3 2016 Normalized* IFO margin

*See glossary **Gross Profit margin excluding promotions and investments related to consumer and business development support. ***Total Brand Support: consumer and business development Support + advertising, consumer and trade support. 13 KEY COMPONENTS OF 9M 2016 NORMALIZED* INCOME FROM OPERATIONS MARGIN

20.4% +0.5 -1.0 -0.7 19.2% -0.7 18.5%

• Promotions and investments related to consumer and business • Impact on Gross development Profit: -0.4 support accounted for in Gross Profit • Impact in OPEX : Margin : -0.2 -0.3 • Advertising, consumer and trade support : -0.8

9M 2015 Normalized* IFO Change in cost of Total brand support*** OPEX and other expenses 9M 2016 Normalized* IFO Impact of the special 9M 2016 Normalized* IFO margin production** margin excluding the impact employee bonus margin of the special employee bonus

*See glossary **Gross Profit margin excluding promotions and investments related to consumer and business development support. ***Total Brand Support: consumer and business development support + advertising, consumer and trade support. 14 9M 2016 FROM IFO TO GROUP NET INCOME

In million euros 9M 2015 9M 2016 IFO 345.7 307.7 Unfavorable 9M 2016 fair value adjustments Finance revenue/costs 17.9 -2.2 to U.S. dollar denominated financial Income before Tax 363.6 305.4 assets when compared to December 2015. Income tax 109.2 91.7 Tax rate 30.0% 30.0%

Non-controlling interests 1.5 -

Net Income Group share 252.9 213.7

Number of shares outstanding net of treasury shares 47,180,102 46,955,299

EPS 5.36 4.55

15 BALANCE SHEET

BIC Group December September December September In million euros 2014 2015 2015 2016

Total Working Capital 594.7 629.0 605.2 672.1

Of which inventories 441.1 463.6 478.4 507.4

Of which Trade and other receivables 453.8 501.1 440.0 499.6

Of which Trade -119.1 -124.9 -126.7 and other payables -125.3

Inventories in days Receivables in days

72 164 69 162 66 158 160 65 155 63 151 60

December September December September December September December September December September December September 2013 2014 2014 2015 2015 2016 2013 2014 2014 2015 2015 2016 16 NET CASH POSITION

In million euros

Operations

+297.4 -79.1

-120.6 448.0 -277.0

-60.8 +0.2 208.1 Net Cash From Operating activities +218.3 M€

December 2015 Net Operating cash flow Change in working CAPEX Dividend payment Share buyback, Others September 2016 Net Cash Position capital and others exercise of stock Cash Position options and liquidity contract

17 2016 Increased investments to support medium- and long- term profitable growth 2011 – 2015 5 YEARS OF ROBUST OPERATIONAL PERFORMANCE

5 years Average Annual Organic 5 years Average Normalized Income 5 years Average Annual Free Cash Flow Growth*: +4.1% From Operation margin: 19.1% Generation*: 172.2 million Euros

+6.2% 19.7% 19.4% 19.3% 18.2% 18.7% 203.6 +4.9% 186.7 194.4 167.5 +3.6% +3.1% +2.8% 108.8

2011 2012 2013 2014 2015 2011 2012 2013 2014 2015 2011 2012 2013 2014 2015

* See glossary 19 2016 OUTLOOK

Continue to deliver solid sales growth

Increase investments in Brand Support and Research & Development

Accelerate Development CAPEX

20 STATIONERY IN 2016

New Products as % of Sales Leverage Champion Brands 23% 25% Focus on improving operations and building capacity to sustain growth in India (Cello Pens)

2010 2015

Champion Brands as % of Sales 45% 36%

2010 2015

21 LIGHTERS IN 2016

BIC® Lighters Net Sales Growth Continue to rely on our safety and best quality added-value lighters to gain distribution, notably Europe and Developing Sleeves CAGR: +10.8% Markets Leverage the added-value sleeve design • New special edition introduction • Marketing campaigns Total Lighters CAGR: +6.3%

2011 2012 2013 2014 2015

Sleeve as % of total Lighters sales 27% 26% 25% 24% 23% 20%

2010 2011 2012 2013 2014 2015

22 SHAVERS IN 2016

% of Value-added Products in total sales Launch of 2016 new products North America BIC® Soleil Shine™: BIC’s best technology, specifically designed to make 61% the shaving experience better and continue trading up women one-piece 49% users BIC® Hybrid Comfort 3™ (12 pack version): BIC’s best seller, now in an even better "value for money" offer 2011 2015 Latin America BIC® Miss Soleil Colour Collection: affordable performance now available in 4 vibrant colors

23 YOUR LOGO HERE BIC GRAPHIC IN 2016

Considering the recent evolution of the Promotional Products Industry’s environment, the Board has decided to initiate a review of strategic alternatives for BIC Graphic - Conclusions expected end of 2016

24 2016 - INCREASE INVESTMENTS IN BRAND SUPPORT AND RESEARCH & DEVELOPMENT

Brand Support to Research and Development in – Accompany New Product launches Product quality and performance – Reinforce positions in developing New technologies and new markets added-value products – Improve in-store visibility – Strengthen Brand awareness

25 ACCELERATE DEVELOPMENT CAPEX

Development* CAPEX 54% 60% 48% 47% 50% 41% 41% 38% 68 40%

28% 26% 30% 53 2016: 52 50 16% 20%

36 10% close to 60%

0% 22 22 24

-10% of total CAPEX 8 -20% 2007 2008 2009 2010 2011 2012 2013 2014 2015

Development* Capex in million euros Development* Capex as % of total Capex

*Capacity + new buildings and land + new products 26 CAPEX IN 2016 MAIN PROJECTS

Stationery Lighters Shavers Samer (FR) • Marne-La-Vallée (FR) Redon (FR) • Milford (USA) Manaus (BR) • Saltillo (MEX) Cello Pens (IN) Tarragona (SP) Athens (GR)

New buildings/ – Additional capacities Additional Molds Land – Extended R&D centers machines Tooling

27 2016 GROUP OUTLOOK

Mid-single digit growth in Net Sales (on a comparative basis)

Excluding major macro-economic disruptions or currency fluctuations, 100 to 150 basis points decline in Normalized Income From Operation margin* due to accelerated Brand Support and R&D investments aimed at fueling profitable medium- and long- term growth while we expect to maintain a strong Net Cash from operating activities.

*Excluding the special bonus that has been awarded to employees who have not been granted shares under our performance share plan. 28 2016 OUTLOOK … AIMED AT FUELING LONG-TERM STRATEGIC PRIORITIES

Continue to create long-term value Grow Normalized Income From Maintain strong cash generation to: by outperforming our markets Operations through increased Continue to grow the business and growing sales organically productivity as we invest organically low to mid-single digit thanks to: in our people and Brand Expanded distribution networks Support and in Research Finance strategic bolt-on in all geographies & Development with a focus acquisitions on quality and innovative new Increased focus on value-added Sustain total Shareholders’ segments in Developed markets products remuneration Enlarged consumer base in Developing markets

We offer simple, inventive and reliable choices to everyone, everywhere, every time

29 Group overview HISTORY AT A GLANCE

1950 …Marcel Bich launches the BIC® Cristal, the first high quality ballpoint at an affordable price

1954 …The Group starts its international expansion in Europe (Italy, UK, …), Latin America (Brazil) and North America (USA)

1969 …First step in Advertising & Promotional Writing Instrument (BIC graphic)

1973 First BIC® lighter

1975 First BIC® one piece shaver

Since the beginning, on-going product development (correction, luxury , school fountain pen, imprinted promotional bags, …) and geographical expansion (Latin America, Eastern and Central Europe, …)

31 A BALANCED PORTFOLIO OF ACTIVITIES

FY 2015 sales breakdown by category

14% 33% 3%

20%

30%

32 INTERNATIONAL FOOTPRINT

FY 2015 sales breakdown by geography History

1950: France DEVELOPING EUROPE MARKETS 24% 1954: Italy 30% 1956: Brazil 1957: “Sterling” zone (UK, Australia…) 1958: USA, Africa, Middle East 1959: Scandinavian countries 1965: Japan, Mexico 1995: Eastern and Central Europe 1997: Expansion in Asia NORTH AMERICA 2009: India (Cello) 46%

33 CAPITAL OWNERSHIP (31-DEC-2015)

As of December 31, 2015, the total number of issued shares of SOCIÉTÉ BIC is 47,942,157 shares representing 69,464,111 voting rights.

1.62% TREASURY SHARES 42.72% BICH FAMILY (Voting rights: 59.79%)

55.66% PUBLIC

34 STRATEGIC ASSETS

Quality and Value product positioning

. A large and diversified product portfolio aimed at answering consumers’ needs

. Innovation: 12% of net sales through new products in 2015

. Recognized brands

. Historical international footprint - Present in more than 160 countries - 30% of 2015 net sales in developing countries

. An international, complete and solid distribution network

. On-going and sustained productivity improvement policy

. A solid balance sheet and a clear use of cash strategy

35 KEY STRENGTHS

Worldwide Balance Products Brand…S leadership Sheet

N°2 Stationery Simple cc.9% market share N°1 €263.6M Free Cash Reliable Lighters Flow generation*** cc. 50% market share** Inventive N°2 Shavers 20% market share* At the right Price of one-piece in USA and Europe €448.0M Net Cash Position at the end N°2 of 2015 Advertising & Promotional Products * One-piece shavers in major markets (US, Europe, Latin America) ** Outside Asia ***Before acquisition and disposals 36 STRONG INTERNATIONAL BRANDS

BIC Stationery brand unaided awareness rate

100 100 97 98 97 98 98 98 94 91

France United Kingdom Italy Spain Greece United-States Mexico Brazil South Africa Australia

37 NETWORK

86% of the BIC® products are produced in BIC owned factories

. 90% in the consumer product business

. 65% in the advertising and promotional product business

Cello Pens: 2 factories 38 BIC IN 2015 OPERATIONAL PERFORMANCE

19.7% 19.4% 19.3% 18.2% 18.7% 17.9% 17.4% 17.2% 15.3% 15.1% Normalized* IFO margin

5.9% 6.2% 4.6% 4.9% 3.6% 3.3% 3.1% 2.8% 1.6% -0.6%

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Net Sales growth on a comparative basis

* See glossary 39 BIC IN 2015 CASH GENERATION

In million euros

297.2 263.6 239.4 221.9 225.7 204.6 203.6 194.4 179.1 185.4 186.7 167.5 147.8 145.7144.3 129.4 116.3 115.1 115.6108.8 99.4 99.5

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Free Cash Flow Free Cash Flow before acquisitions and disposals* after acquisitions and disposals* * See glossary 40 CAPEX

5.3% 5.9% 6.6% 5.7% 5.7% 5.4% 3.4% 3.4% 4.9%

Other Development 125 121 112 Capex Capex 107 27% 41% 89 83 77 63 53

Maintenance Capex 2007 2008 2009 2010 2011 2012 2013 2014 2015 32% Total Capex to sales

*Capacity + new buildings and land + new products

41 USE OF NET CASH AND SHAREHOLDERS REMUNERATION

In million euros

298 264 58 239 226 205 15 74 185 179 182 53 91 85 49 121 51 31 146 129 13 116 1 135 99 25 58 64 68 122 65 101 104 72 65 80 49 42 40 26 17 26 2 8 2 8 10 14 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Business divestiture Share buyback Free cash flow* Ordinary dividend Exceptional dividend Acquisition

* Estimates based on 31-DEC-2015 number of shares outstanding excluding treasury shares 42 USE OF CASH (1/2)

121 million euros CAPEX 1 in 2015 Invest to prepare the future Bolt-on strategic 74 million euros acquisitions in 2015

2007 2009 2009 2009 2011 2013 2014 2015

Atchison APP Cello Pens Norwood Angstrom Cello Pens Cello Pens Cello Pens Products Promotional (Partnership) Promotional Fuel Cell Majority stake Majority stake Majority stake Promotional products Writing instruments products Canada of 55% of 75% of 100% products Europe India USA USA

43 USE OF CASH (2/2)

In euros Dividend per share Special Dividend

2 3.40 2.85 2.60 2.50 PAY-OUT RATIO 2.20 2.56 Ensure a steady 1.90 1.80 1.35 1.40 49% based growth of the 1.00 1.15 1.30 1.35 0.90 1.00 on 2015 results ordinary dividend 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

In million euros 101.4 80.2 3 62.3 39.9 42.0 Special 25.7 26.3 10.2 Share 1.9 1.6 4 dividend buy-back 2007 2008 2009 2010 2011 2012 2013 2014 2015 YTD Sept. 2016

44 STATIONERY THE CONSUMER STATIONERY MARKET (1/3)

Total worldwide consumer stationery market = 8.6 billion Euros in 2015

Key geographical markets breakdown (in value) Breakdown by main segment (in value)

Others Correction India 6% 6% 4% Europe Coloring 26% 16%

Asia Pens 37% Marking 56% 17% Of which: North 23% Ball pens America 19% gel 18% Mechanical Latin America 5% 9% All market shares are based on 2015 estimated suppliers net sales figures 46 THE CONSUMER STATIONERY MARKET (2/3)

10.0% Market trends by geographies (in value) Market growth (CAGR) 2015/2011

India Latin America

5.0%

North America Asia

Europe

0.0% BIC Estimates & Published Research Size in million euros 47 THE CONSUMER STATIONERY MARKET (3/3)

Total worldwide consumer stationery market = 8.6 billion Euros in 2015 Breakdown by main supplier (in value)

Schwan-Stabilo Others 1.8% 49.9% 2.0% Pentel 2.8% 3.5%

M&G (China) 4.4%

Faber Castle 4.4%

Mitsubishi 5.8% Newell 10.0% BIC* 6.2% 9.2%

BIC Estimate & Published Research – 2015 – Manufacturers figures – Pens, pencils, markers, coloring, correction * With Cello Pens 48 STATIONERY CONSUMER – BIC STRATEGY

Generate profitable growth through

Gaining market share in Developed countries (markets more or less flat) focusing on Champion Brands new products Accelerating sales growth in fast growing countries (markets up mid to high single digit) Developing geographical footprint Focus on giving “more for your money” to consumers through best quality at the right price Increased consumer-relevant innovation

49 STATIONERY CONSUMER: “QUALITY @ A BIC PRICE”

More than 3m outlets Historical Iconic worldwide* and close products relationship with the trade

Worldwide leadership Strong brands positions

Strong positions in major market segments Consumer trust for Innovation more than 50 years

* Outside Cello Pens 50 2010- 2015 BIC STATIONERY CONSUMER KEY FIGURES

FY 2015 FY 2015 €727.0M €83.7M Net Sales IFO

Net sales change on a comparative basis Average Volume +7.0% +6.0% +1.0% +0.3% +4.0% +2.0% +3.4% Value +6.7% +4.1% +2.6% +2.1% +4.2% +3.6% +3.9%

15.0% 14.0% 12.1% 12.7% 12.5% 11.5% 12.9%

2010 2011 2012 2013 2014 2015 Normalized IFO margin

51 BIC® PRODUCT RETAIL PRICE POSITIONNING

Ball pen Retail prices in France In euros

4.45 €

2.53 € 2.24 € 1.98 € 1.63 € 1.46 €

0.73 € 0.32 € 0.36 € 0.41 €

Cristal medium Cristal Fashion Cristal like me M10 4 coulours Atlantis soft Cristal stylus Learner bell pen 4 colours 4 colours stylus Shine/Decor/Fluo

Source : PVC recommended, 2016, BIC France CP, France Modern Mass Market

52 STATIONERY CONSUMER BIC POSITIONS IN MAJOR MARKET SEGMENTS*

N°1 in Ball Pen N°1 in Mechanical N°1 in correction N°2 in marking (21% market share) Pencils (19% market share) (5% market share) (13% market share)

N°1 in N°1 in Latin Western N°2 in the U.S. America Europe (15% market (21% market (18% market share) share) share)

*BIC Estimates – 2015 (in value) 53 LIGHTERS THE POCKET LIGHTER MARKET VOLUMES VS. VALUE

Volumes: 13.8 billion units Value: 4.9 billion euros

World Excl. Asia 35% 44% 56% 65%

Asia

BIC estimates for 2015 – Retail prices 55 THE POCKET LIGHTER MARKET KEY PLAYERS OUTSIDE ASIA

Market shares in volume outside Asia Market shares in value outside Asia

Of which Of which Swedish Match: 6% Flamagas: 6% Flamagas: 6% Swedish Match: 5% Tokkai: 1% Tokkai: 2% Asian 13% manufacturers 18%

32% BIC

cc. 57% 30% Other branded Lighters

cc.50%

BIC estimates for 2015 – Retail prices 56 OVERVIEW OF MANDATORY SAFETY REGULATION AROUND THE WORLD

ISO: 1989 2000 CR: 1995 2006 2011 1994 2005 CR: 1992 ISO: 2004 ISO: 1997 CR: 2016 1998 2003

2010

2007

ISO 9994 1997 2003 Child resistant 2006 2003 1999 ISO 9994 and Child Resistant

57 LONG TERM VIEW OF SAFETY REGULATION IMPACT ON LIGHTER SALES

Latin North Africa Asia Europe America* America* ISO 9994 conform lighters

Low quality lighters

Matches

* Real enforcement of the regulation 58 BIC LIGHTER – STRATEGY

Strengthen our position as the only lighter brand with worldwide strengths

By promoting the extension and the total enforcement of international safety standards

By accelerating the development of value-added products (sleeves, cases and utility lighters)

59 BIC LIGHTER N°1 BRANDED LIGHTER MANUFACTURER

Consumer preference (U.S.) Safety – Quality – Prevention & education

BIC 86%

Competitor A 10% More than 50 automatic Competitor B 8% vs. market quality controls average

Market leadership - Estimated market shares (in value) Integrated distribution network

> 70% cc. 50% > 65% Dedicated Customer Support Teams in all countries

< 30% Largest distribution network

Worldwide* Europe North America Latin America

* Excluding Asia 60 2006 – 2015 BIC LIGHTER KEY FIGURES

FY 2015 FY 2015 €675.7M €260.9M Net Sales IFO

Net sales change on a comparative basis Average Vol. -5.0% +3.0% +10.0% +8.0% +3.0% +3.8% +4.0% +5.0% +3.9% Value +5.6% +3.7% +0.8% +5.3% +11.6% +8.6% +4.3% +7.0% +8.3% +8.3% +6.4%

35.3% 38.9% 38.2% 36.2% 37.4% 37.0% 37.7% 34.0% 32.5% 32.1% 29.2%

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Normalized IFO margin 61 BIC® LIGHTERS SALES EVOLUTION IN THE U.S.

Continue to leverage all growth drivers

2009-2015 : +6% In value +2 +3 +1 +1 106 100 -1

2009 Cigarette Other Combustible Sleeves trade-up Distribution Gains Price 2015 Consumption Consumption

62 BIC® LIGHTER RETAIL PRICE POSITIONNING

$1.59

1.32 € 1.28 € 1.13 € 0.98 € $0.79 0.73 €

0.41 € 0.28 €

Europe USA Brazil China (in euros) (in dollar) (in euros) (in euros)

BIC Other compliant lighter Non-compliant lighter Source: BIC (Reference J26 for Europe, USA, Brazil and J3 for China) Europe and Brazil : 2014 data – USA and China : 2015 data) 63 BIC® LIGHTER RETAIL PRICE PER FLAME

Based Indice 1

1.8

1.5 1.4 1.4 1.2 1.0 1.0 1.0 1.0

Europe USA Brazil China

BIC Other compliant lighter Non-compliant lighter Source: BIC (Reference J26 for Europe, USA, Brazil and J3 for China) Europe and Brazil : 2014 data – USA and China : 2015 data) 64 SHAVERS THE SHAVER MARKET (1/6)

Total wet shave market in 2015: 12.6 billion euros

DOUBLE EDGE 1%

ONE-PIECE 40%

REFILLABLE 59%

Source: Euromonitor + Industry publications 66 WET SHAVE MARKET – REGIONAL STRUCTURE

in value Disposable System

EUR NAM NAM EUR 20% Men 7% 7% 14% 74% MEA 1% OCE 1% LAM LAM ASIA ASIA 14% 7% MEA 3% 7% 1%

32% 49% Women 8% 8% NAM 26% EUR NAM EUR 4% 2% 4% 3%

ASIA LAM ASIA 1% 1% 1%

Source: Euromonitor 2015 / Internal EUR = Western Europe + Eastern Europe 67 THE SHAVER MARKET (3/6)

Wet Shave market trend (in billion euros)

12.6 12.0 12.0 10.8 11.0 10.2 9.1 9.5 8.2 8.6

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Source: Euromonitor + Industry publications 68 THE SHAVER MARKET (4/6)

Global Wet Shave Source of Growth – in value (CAGR 2008 to 2015)

40% 33% 27% Trading Up & Price Increase Consumption Population Growth Growth

2008 2015 Source: Euromonitor 2015 + Internal estimate 69 THE SHAVER MARKET (5/6)

Market evolution towards more value-added products (in value)

Western Europe USA Single Blade Twin Blades Triple Blades and More Single Blade Twin Blades Triple Baldes and More

86% 80% 72%

50%

46% 25% 14% 16% 4% 0% 4% 3% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Source: USA = IRI MULO FY 2015 Europe = AC Nielsen All countries FY 2015 70 THE SHAVER MARKET (6/6)

Market evolution towards more value-added products (in value)

Brazil 87% Single Blade Twin Blades Triple Blades and More

65%

30%

9% 4% 5%

2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: AC Nielsen FY 2014 71 SHAVERS - STRATEGY

Strengthen our foundation in one-piece A complete and successful range of one-piece three, four and five-blade products for men (BIC 3™, Comfort 3™, Hybrid 3™, Flex 3™, Flex 4™, Flex 5™…)

A strong franchise in the women’s segment with the BIC® Soleil® Brand

Products offering a better value

Great value for money positioning

72 2006 – 2015 BIC SHAVER KEY FIGURES

FY 2015 FY 2015 €452.0M €83.3M Net Sales IFO

Net sales change on a comparative basis Average Volume +0.0% -4.0% +7.0% +3.0% +3.0% +3.8% +4.0% +1.0% +2.2% Value +6.2% +9.2% +3.9% +2.4% +7.6% +9.1% +10.1% +6.5% +4.1% +11.9% +7.1%

18.5% 18.0% 17.8% 17.1% 17.0% 13.7%

14.2% 12.5% 9.9% 8.2%

4.1%

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Normalized IFO margin 73 ONE-PIECE MARKET SHARES IN EUROPE (16 COUNTRIES)

In volume In value

38% 51%

18% 15% 19% 16%

Gillette BIC Schick Gillette BIC Schick

Source: IRI Nielsen - Last 52 weeks ending December 2015 (Europe 16 countries) 74 ONE-PIECE MARKET SHARES IN USA

In volume In value

38% 31%

25% 27%

16% 11%

Gillette BIC Schick Gillette BIC Schick

Source: IRI Nielsen - Last 52 weeks ending December 2015 75 ONE-PIECE MARKET SHARES IN BRAZIL

In volume In value

70% 78%

22% 17%

1% 1% Gillette BIC Schick Gillette BIC Schick

Source: IRI Nielsen - Last 52 weeks ending December 2015 76 BIC MARKET SHARES IN 3 AND MORE BLADES* DISPOSABLE SHAVERS SEGMENT

In volume In value

33% 31% 28% 29% 25% 20%

Europe United States Brazil Europe United States Brazil

Source: IRI Nielsen AC Nielsen and BIC estimates (December 2015) *Europe and Brazil : 3 and 4 blades / United States : 3, 4 and 5 blades 77 SHAVERS: QUALITY AND INNOVATION AT A REASONABLE PRICE

3, 4 & 5 blades women One-piece – US (USD) 3, 4 & 5 blades men One-piece – US (USD)

Venus Embrace Disposable 3.66 Hydro 5 3.33 Hydro Silk Disposable 3.33 Flex 5 2.83 BIC Soleil Shine 3.00 Mach 3 2.33 Venus Disposable 2.33 BIC Flex 4 2.00 BIC Soleil Glow 2.00 Sensor 3 1.50 Quattro Disposable 2.00 BIC Flex 3 1.25 BIC Soleil Bella 2.00 Extreme 3 1.25 Simply Venus 3B 1.50 Hybrid 3 Comfort 1.00 BIC Soleil Twilight 1.37 Sensor 2 0.67 BIC Silky Touch 0.30 Comfort 3 0.65 Slim twin 0.50 Women’s Refillable – US (USD) A complete and well price-positioned range Quattro System 3.10 of one-piece triple-blade products for men

Venus System 2.87 A strong franchise with products offering a better value in the women’s segment

Walmart non-promoted price per unit - Ending September 2016 78 BIC GRAPHIC YOUR LOGO ADVERTISING AND PROMOTIONAL PRODUCTS HERE HISTORY AND DEFINITION

Items used to advertise and promote a product, a service or a company program

Advertising specialties Premiums Incentives Business gifts Awards Prizes Commemoratives Imprinted/decorated items

80 YOUR LOGO ADVERTISING AND PROMOTIONAL PRODUCTS HERE A LARGE AND GROWING BUSINESS

Estimated Supplier market size Between €14-16 bn Euros

14% REST OF THE WORLD

57% USA 29% EUROPE

Source: PPAI and BIC estimates for 2015 81 YOUR LOGO ADVERTISING AND PROMOTIONAL PRODUCTS HERE A STRUCTURED BUT FRAGMENTED INDUSTRY 1 2 3 4 Supplier Distributor Company End-user  Brand awareness  End-user Traditional outside sales Employee relations & events team  Tradeshows  Fulfillment programs,  Door-to-door sales, Public relations End-user Manufacturing Friends and family  New customer acquisition  Dealer/distributor programs Direct Marketing  New product/service introduction  WEB, Catalogs, End-user Assembly Samples, Telesales  Employee service awards  Not-for-profit programs Sourcing  Internal promotions End-user Special markets  Safety education/incentive  Hotel & lodging,  Multiple printing Pharmaceutical, Customer referral applications Tobacco, Government  Marketing research End-user Products are sold blank or imprinted

82 YOUR LOGO ADVERTISING AND PROMOTIONAL PRODUCTS HERE A STRUCTURED BUT FRAGMENTED INDUSTRY

Alphabroder (6.3%)* SanMar (5.8%) * Polyconcept North America (4.1%) 2014 US suppliers Bic Graphic North America (2.5%) Hit Promotional Products (2.1%) estimated market Ennis (2.0%) share Bodek and Rhodes (2.0%)* Others S & S Activewear (1.6%)* Staton Corporate and Casual (1.0%)* Sunscope/Aprinta (0.9%) 71.6%

* mainly Apparel oriented

Staples Promotional Products 2.1% 4 Imprint 1.9% Proforma 1.7% 2014 US distributors BDA 1.2% estimated market Group II Communications/IMS 1.2% share Halo Branded Solutions 1.0% AIA Corporation 0.8% Geiger 0.8% Others National Pen Corporation 0.7% 87.9% Cintas 0.7% 83 YOUR LOGO ADVERTISING AND PROMOTIONAL PRODUCTS HERE A STRUCTURED BUT FRAGMENTED INDUSTRY

Estimated North American sales by product category

Buttons/Badges Sporting Goods Automotives Clocks and Watches Gift cards 2.0% 1.8% Games 1.6% 1.2% 0.4% Magnets S ti cke rs 1.7% 1.9% Others 1.7% 5.2% Personnal 1.4% Food 1.7% Electronics 1.6% Housewares Wearables Textiles 2.4% 27.8% 2.6% Health & Safety products 2.3% Calendars 3.3% Computers 4.1%

Awards Bags 4.9% 7.6% De sk/Offi ce /B u si n e ss Accessories Writing Instruments Drinkware 4.9% 10.4% 7.6% Source: PPAI 84 YOUR LOGO HERE BIC GRAPHIC

Mainly Internal growth Mainly External growth

1969 1970  2006 2007 2009

Products & geographical Antalis Norwood BIC enters the diversification Atchison Promotional Promotional Promotional Products (Europe, USA, (USA) Products Products Business Latin America) (Europe) (USA)

Full range of imprinted & non imprinted products

Complete range of non imprinted products

Imprinted bags

Imprinted lighters, sticky notes, drinkware, …

Imprinted Writing Instruments

85 YOUR LOGO HERE BIC GRAPHIC - HIGHLIGHTS AND KEY FIGURES

BIC Graphic Net Sales Breakdown by Products Category Full Year 2015

CALENDARS HARD GOODS 19% 32%

STATIONARY 49%

86 YOUR LOGO HERE 2009 - 2015 BIC GRAPHIC KEY FIGURES

FY 2015 FY 2015 €319.3M €13.1M Net Sales IFO

Net sales change on a comparative basis -18.9% -3.3% -10.4% -9.2% -5.0% +2.5% +1.6%

10.4% 9.2% 7.8% 7.1%

4.3% 3.5% 3.3%

2009 2010 2011 2012 2013 2014 2015

Normalized IFO margin

87 Sustainable Development MEASURE…

Items used to advertise and promote a product, a service or a company program

BIC® Cristal® 88% 7% 4% - 1% Pen

Lighter BIC® 87% 6% 5% - 2% Maxi

BIC® Classic Single-blade 83% 11% 4% - 2% Shaver

(shaver inc.usage) 78%

89 … TO ECO-DESIGN …

Take into account our main impact: use of non renewable raw materials

1 Light and long lasting Reduce to the raw products material weight

2 Maximum increase Refillable products of the duration of use

3 Recycled plastic and metal Use alternative Plastic from vegetal origin materials

90 … OUR PRODUCTS

A trendsetting range Light and long-lasting products overcoming the paradox of disposable vs. long-lasting

Eco-values on packaging for stationery products

91 FRENCH ECOLABEL NF ENVIRONNEMENT BIC FIRST MANUFACTURER TO BE CERTIFIED

Cristal® Fine Clic Stic™

Orange™ Fine BIC Matic

Evolution™ 650 Cristal® Medium (uniquement en boîtes)

Evolution™ 655 Atlantis® Clic (in box only)

Evolution™ coloring

4 Couleurs™ Evolution™ coloring Triangle

4 Couleurs™ fine BIC® Kids Visacolor™ XL

4 Couleurs™ pro & 4 Colors™ Counter Pen Evolution™ Black

92 AN EXAMPLE OF ECODESIGN: THE BIC® EASY SHAVER

Ecodesign allowed to create a shaver with: . Less material 1st step: . With the same characteristics, therefore the same perception of quality by the consumer

Reducing the quantity -20% of material

BIC® C3 ® AdvanceTM BIC® Easy

BIC® EASY 1 lighweight handle sold with 6 heads 2nd step: = +

Have a longer 60 days of shaving duration -59% of use of environnemental Impact on the duration = of use

93 Appendix 9M 2016 NET SALES MAIN EXCHANGE RATE EVOLUTION VS. EURO

Average Average Average Average rate rate rate rate % of sales Q3 2015 Q3 2016 % of change % of sales 9M 2015 9M 2016 % of change US Dollar 47% 1.11 1.12 -0.4% US Dollar 46% 1.11 1.12 -0.1% Brazilian Real 9% 3.90 3.62 7.5% Brazilian Real 7% 3.50 3.95 -11.3% Mexican Peso 4% 18.20 20.95 -13.1% Mexican Peso 5% 17.32 20.45 -15.3% Argentina 1% 10.27 16.70 -38.5% Argentina 1% 9.99 16.27 -38.6% Canadian dollar 3% 1.45 1.46 -0.5% Canadian dollar 3% 1.40 1.47 -4.9% Australian dollar 2% 1.53 1.47 3.8% Australian dollar 2% 1.46 1.50 -3.0% South African Zar 1% 14.38 15.70 -8.4% South African Zar 1% 13.66 16.69 -18.1% Indian Rupee 3% 72.14 74.72 -3.5% Indian Rupee 3% 70.80 74.93 -5.5% Non Euro European countries 7% Non Euro European countries 6% Sweden 9.42 9.51 -1.0% Sweden 9.37 9.38 -0.1% Russia 69.75 72.07 -3.2% Russia 66.40 76.09 -12.7% Poland 4.19 4.34 -3.5% Poland 4.16 4.36 -4.6% British Pound 0.72 0.85 -15.7% British Pound 0.73 0.80 -9.4%

95 9M 2016 NET SALES BREAKDOWN BY CATEGORY

13% 34% BIC GRAPHIC STATIONERY

2% OTHER CONSUMER PRODUCTS

21% SHAVERS

30% LIGHTERS

96 9M 2016 NET SALES BREAKDOWN BY GEOGRAPHY

28% 25% DEVELOPING MARKETS EUROPE

47% NORTH AMERICA

97 Q3 2016 NET SALES EVOLUTION

In million euros FX translation impact 548.3 +3.8% -1.7% 559.6

-9 M€

USD: -1 M€ BRL: +3 M€ ARS : -3 M€ MXN: -4 M€ ZAR : -1 M€ INR : -1 M€ RUB & UAH: -1 M€ Others: -1 M€ Q3 2015 Net Sales Change on a constant currency FX translation impact Q3 2016 Net Sales basis

98 9M 2016 NET SALES EVOLUTION

In million euros FX translation impact

1,682.3 +4.9% -4.3% 1,692.9

-72 M€

USD: -2 M€ BRL: -16 M€ ARS : -15 M€ MXN: -15 M€ ZAR : -4 M€ INR : -3 M€ RUB & UAH: -3 M€ Others: -14 M€ 9M 2015 Net Sales Change on a constant currency FX translation impact 9M 2016 Net Sales basis

99 GROUP QUARTERLY FIGURES

In million euros Q1 13 Q2 13 Q3 13 Q4 13 FY 13 Q1 14 Q2 14 Q3 14 Q4 14 FY 14 Q1 15 Q2 15 Q3 15 9M 15 Q4 15 FY 15 Q1 16 Q2 16 Q3 16 9M 16

Net Sales 428.6 508.9 470.4 479.9 1,887.8 434.2 534.3 496.8 513.8 1,979.1 510.8 623.1 548.3 1,682.3 559.4 2,241.7 517.3 616.0 559.6 1,692.9

YoY actual changes -3.7% +1.6% -3.8% +3.4% -0.6% +1.3% +5.0% +5.6% +7.1% +4.8% +17.6% +16.6% +10.4% +14.8% +8.9% +13.3% +1.3% -1.1% 2.1% 0.6% YoY changes on a constant currencies -0.7% +4.1% +3.5% +11.4% +4.6% +6.2% +5.2% +4.1% +5.1% +6.9% +5.6% +6.9% +4.2% +3.8% +4.9% basis*

YoY changes on a comparative basis* 0.0% +4.1% +3.5% +6.7% +3.6% +4.5% +7.6% +2.6% +4.8% +4.9% +6.8% +5.8% +4.8% +5.8% +7.3% +6.2% +6.9% +4.2% +3.8% +4.9%

IFO 65.2 103.2 96.4 74.4 339.2 73.0 123.7 94.7 77.9 369.3 97.6 143.9 104.2 345.7 94.2 439.9 76.4 127.3 104.0 307.7

Normalized IFO* 66.7 103.3 95.8 78.4 344.2 73.0 111.6 94.7 90.6 370.0 101.8 137.4 104.2 343.4 88.6 432.0 76.4 131.6 105.2 313.1

IFO margin 15.2% 20.3% 20.5% 15.5% 18.0% 16.8% 23.1% 19.1% 15.2% 18.7% 19.1% 23.1% 19.0% 20.5% 16.8% 19.6% 14.8% 20.7% 18.6% 18.2%

Normalized IFO margin* 15.6% 20.3% 20.4% 16.3% 18.2% 16.8% 20.9% 19.1% 17.6% 18.7% 19.9% 22.1% 19.0% 20.4% 15.8% 19.3% 14.8% 21.4% 18.8% 18.5%

Income before tax 65.0 104.9 98.9 77.1 345.8 74.5 123.7 96.2 86.1 380.4 110.3 142.9 110.3 363.6 103.1 466.7 73.0 127.3 105.2 305.4

Net Income Group Share 45.2 72.9 68.5 54.9 241.5 50.1 85.6 66.6 59.7 262.1 77.2 99.3 76.3 252.9 72.1 325.1 51.0 89.1 73.6 213.7

EPS Group Share 0.95 1.54 1.45 1.17 5.13 1.07 1.82 1.42 1.27 5.57 1.64 2.10 1.62 5.36 1.53 6.89 1.08 1.89 1.57 4.55

*See glossary 100 GROUP QUARTERLY FIGURES BY GEOGRAPHY

In million euros Q1 13 Q2 13 Q3 13 Q4 13 FY 13 Q1 14 Q2 14 Q3 14 Q4 14 FY 14 Q1 15 Q2 15 Q3 15 9M 15 Q4 15 FY 15 Q1 16 Q2 16 Q3 16 9M 16

Europe 109.6 154 119.9 110.2 493.8 111.4 153.7 130.2 113.9 509.1 117.6 160.0 131.4 408.9 118.9 527.8 126.4 170.1 131.4 428.0 Net Sales

YoY actual changes -1.7% 7.2% -0.8% +1.6% +1.9% +1.6% -0.2% +8.5% +3.3% +3.1% +5.5% +4.1% +0.9% +3.5% +4.4% +3.7% +7.5% +6.3% +0.1% +4.7% YoY changes on a comparative +1.5% +7.6% +1.0% +2.5% +3.4% +2.6% +0.7% +8.7% +6.0% +4.3% +7.3% +5.0% +3.5% +5.1% +5.7% +5.3% +9.1% +8.7% +2.6% +6.8% basis*

North America 174.6 212.5 219.9 195.6 802.6 169.4 225.1 220.7 214.9 830.1 220.9 290.5 268.7 780.2 259.9 1,040.1 235.9 290.3 271.1 797.2 Net Sales

YoY actual changes -2.7% -1.1% -2.2% -1.6% -1.9% -3.0% +6.0% +0.4% +9.8% +3.4% +30.4% +29.0% +21.7% +26.8% +21.0% +25.3% +6.8% -0.1% +0.9% +2.2%

YoY changes on a comparative -2.1% +1.1% +3.9% +3.5% +1.8% +1.4% +11.5% +0.9% +1.4% +4.0% +8.1% +4.9% +2.9% +5.0% +6.8% +5.5% +5.1% +2.3% +1.3% +2.8% basis*

Developing markets 144.4 142.4 130.7 174 591.3 153.4 155.4 145.9 185.1 639.8 172.3 172.6 148.3 493.2 180.6 673.8 154.9 155.6 157.1 467.7 Net Sales

YoY actual changes -6.3% +0.1% -8.7% +11.0% -0.8% +6.3% +9.2% +11.7% +6.4% +8.2% +12.3% +11.0% +1.6% +8.5% -2.4% +5.3% -10.1% -9.8% +6.0% -5.2%

YoY changes on a comparative +1.5% +5.2% +4.9% +13.7% 6.4% +9.6% +9.1% -0.2% +7.9% +6.8% +5.2% +8.0% +9.0% +7.4% +8.9% +7.8% +7.7% +3.3% +9.2% +6.6% basis*

*See glossary 101 GROUP CONSUMER

In million euros Q1 13 Q2 13 Q3 13 Q4 13 FY 13 Q1 14 Q2 14 Q3 14 Q4 14 FY 14 Q1 15 Q2 15 Q3 15 9M 15 Q4 15 FY 15 Q1 16 Q2 16 Q3 16 9M 16

Net Sales 375.7 446.8 401.0 396.5 1,619.9 382.6 475.0 426.0 420.0 1,703.6 449.7 551.7 470.0 1,471.5 450.9 1,922.4 453.1 546.6 476.3 1476.0

YoY actual changes -2.4% +3.0% -3.1% +5.7% +0.8% +1.8% +6.3% +6.2% +5.9% +5.2% +17.6% +16.2% +10.3% +14.6% +7.3% +12.8% +0.8% -0.9% +1.3% +0.3%

YoY changes on a constant +0.9% +5.7% +4.5% +14.7% +6.3% +11.7% +12.8% +7.2% +3.9% +9.0% +6.7% +5.6% +5.3% +5.8% +7.4% +6.2% +7.2% +4.7% +3.2% +5.0% currencies basis* YoY changes on a comparative +0.9% +5.7% +4.5% +8.9% +5.2% +4.9% +8.6% +2.7% +4.6% +5.3% +7.4% +6.3% +6.2% +6.6% +7.9% +6.9% +7.2% +4.7% +3.2% +5.0% basis*

IFO 69.4 102.6 92.5 69.3 333.8 76.7 124.7 91.2 67.1 359.7 101.7 144.5 99.8 346.1 80.7 426.7 85.4 125.9 97.3 308.5

Normalized IFO* 69.6 102.0 91.8 69.2 332.6 76.7 112.5 91.2 79.8 360.3 106.0 139.5 99.8 345.3 76.3 421.5 85.4 129.8 98.4 313.6

IFO margin 18.5% 23.0% 23.1% 17.5% 20.6% 20.1% 26.3% 21.4% 16.0% 21.1% 22.6% 26.2% 21.2% 23.5% 17.9% 22.2% 18.8% 23.0% 20.4% 20.9%

Normalized IFO margin* 18.5% 22.8% 22.9% 17.5% 20.5% 20.1% 23.7% 21.4% 19.0% 21.1% 23.6% 25.3% 21.2% 23.5% 16.9% 21.9% 18.8% 23.8% 20.6% 21.2%

*See glossary 102 STATIONERY

In million euros Q1 13 Q2 13 Q3 13 Q4 13 FY 13 Q1 14 Q2 14 Q3 14 Q4 14 FY 14 Q1 15 Q2 15 Q3 15 9M 15 Q4 15 FY 15 Q1 16 Q2 16 Q3 16 9M 16

Net Sales 129.7 188.2 150.5 148 616.4 144 212 169.2 151.7 676.9 157.1 233.2 184.3 574.6 152.4 727.0 156.0 230.7 184.4 571.1

YoY actual changes -6.1% +0.4% -6.6% +12.9% -0.2% +11.0% +12.6% +12.5% +2.5% +9.8% +9.1% +10.0% +8.9% +9.4% +0.5% +7.4% -0.7% -1.1% +0.1% -0.6%

YoY changes on a constant +23.9% +17.9% +12.5% +1.1% +13.8% -0.2% +1.1% +4.0% +1.7% +2.9% +1.9% +7.9% +4.0% +2.4% +4.6% currencies basis* YoY changes on a comparative -2.3% +2.3% +0.3% +8.6% 2.1% +4.2% +8.0% +0.5% +3.0% +4.2% +1.8% +2.5% +6.1% +3.5% +4.3% +3.6% +7.9% +4.0% +2.4% +4.6% basis*

IFO 13.1 33.3 19.6 13.4 79.4 15.6 40 18.4 9.0 83.0 19.8 40.7 19.2 79.7 4.0 83.7 11.1 38.8 7.2 57.1

Normalized IFO* 13.1 33.2 19.6 12.5 78.3 15.6 36.5 18.4 14.0 84.5 21.3 39.9 19.2 80.4 3.1 83.4 11.1 40.3 7.2 58.6

IFO margin 10.1% 17.7% 13.0% 9.1% 12.9% 10.8% 18.9% 10.8% 5.9% 12.3% 12.6% 17.5% 10.4% 13.9% 2.6% 11.5% 7.1% 16.8% 3.9% 10.0%

Normalized IFO margin* 10.1% 17.6% 13.0% 8.4% 12.7% 10.8% 17.2% 10.8% 9.3% 12.5% 13.6% 17.1% 10.4% 14.0% 2.0% 11.5% 7.1% 17.5% 3.9% 10.3%

*See glossary 103 LIGHTERS

In million euros Q1 13 Q2 13 Q3 13 Q4 13 FY 13 Q1 14 Q2 14 Q3 14 Q4 14 FY 14 Q1 15 Q2 15 Q3 15 9M 15 Q4 15 FY 15 Q1 16 Q2 16 Q3 16 9M 16

Net Sales 137.4 139.6 136.1 144.7 557.8 133.6 145.8 143.6 158.6 581.6 163.5 178.4 158.8 500.7 175.0 675.7 163.6 177.2 167.6 508.5

YoY actual changes +0.5% +3.4% +0.4% +0.6% +1.2% -2.8% +4.4% +5.5% +9.6% +4.3% +22.3% +22.4% +10.6% +18.4% +10.3% +16.2% +0.1% -0.7% +5.6% +1.5%

YoY changes on a comparative basis* +3.6% +6.9% +9.4% +8.2% +7.0% +6.4% +12.7% +7.3% +7.0% +8.3% +9.7% +9.3% +5.2% +8.1% +8.9% +8.3% +5.4% +5.4% +6.5% +5.7%

IFO 46.3 54.1 54.1 52.7 207.2 48.9 67.4 54.4 55.6 226.4 61.0 75.6 63.2 199.8 61.1 260.9 62.1 70.6 68.9 201.6

Normalized IFO* 46.4 53.9 54.1 51.7 206.2 48.9 60.1 54.4 55.9 219.3 61.4 74.2 63.2 198.8 59.0 257.9 62.1 71.7 70.0 203.8

IFO margin 33.7% 38.8% 39.7% 36.4% 37.1% 36.6% 46.3% 37.9% 35.1% 38.9% 37.3% 42.3% 39.8% 39.9% 34.9% 38.6% 38.0% 39.8% 41.1% 39.6%

Normalized IFO margin* 33.8% 38.6% 39.7% 35.7% 37.0% 36.6% 41.2% 37.9% 35.3% 37.7% 37.6% 41.6% 39.8% 39.7% 33.7% 38.2% 38.0% 40.5% 41.7% 40.1%

*See glossary 104 SHAVERS

In million euros Q1 13 Q2 13 Q3 13 Q4 13 FY 13 Q1 14 Q2 14 Q3 14 Q4 14 FY 14 Q1 15 Q2 15 Q3 15 9M 15 Q4 15 FY 15 Q1 16 Q2 16 Q3 16 9M 16

Net Sales 91.4 98.7 98.6 88.9 377.5 88.9 98.1 97.9 95.1 380 112.4 117.8 113.0 343.2 108.8 452.0 117.8 120.1 111.8 349.7

YoY actual changes -1.3% +6.0% -3.8% +4.1% +1.1% -2.7% -0.6% -0.7% +7.0% +0.7% +26.5% +20.0% +15.4% +20.4% +14.5% +18.9% +4.8% +2.0% -1.1% +1.9%

YoY changes on a comparative +2.1% +9.5% +3.9% +11.2% +6.5% +5.1% +6.3% +0.8% +4.5% +4.1% +14.7% +9.5% +10.3% +11.4% +13.3% +11.9% +10.9% +9.0% +1.4% +7.1% basis*

IFO 13.6 16 20.8 14.9 65.3 15.5 18.9 19.2 11.1 64.7 21.4 23.4 19.2 64.0 19.4 83.3 12.6 15.4 22.2 50.2

Normalized IFO* 13.6 15.8 20.8 14.1 64.3 15.5 17.6 19.2 15.4 67.7 23.9 22.5 19.2 65.6 18.0 83.6 12.6 16.6 22.2 51.4

IFO margin 14.9% 16.2% 21.1% 16.8% 17.3% 17.4% 19.3% 19.6% 11.6% 17.0% 19.0% 19.8% 17.0% 18.6% 17.8% 18.4% 10.7% 12.8% 19.8% 14.4%

Normalized IFO margin* 14.9% 16.0% 21.1% 15.8% 17.0% 17.4% 18.0% 19.6% 16.2% 17.8% 21.3% 19.1% 17.0% 19.1% 16.5% 18.5% 10.7% 13.8% 19.8% 14.7%

*See glossary 105 OTHER CONSUMER PRODUCT

In million euros Q1 13 Q2 13 Q3 13 Q4 13 FY 13 Q1 14 Q2 14 Q3 14 Q4 14 FY 14 Q1 15 Q2 15 Q3 15 9M 15 Q4 15 FY 15 Q1 16 Q2 16 Q3 16 9M 16

Net Sales 17.2 20.3 15.9 14.9 68.2 16.1 19.1 15.3 14.6 65.1 16.8 22.3 13.9 53.0 14.6 67.6 15.7 18.6 12.5 46.9

YoY actual changes -2.2% +12.0% +7.2% +0.9% +4.6% -6.0% -5.8% -3.7% -1.9% -4.5% +4.1% +16.8% -8.9% 4.9% +0.2% +3.9% -6.2% -16.6% -10.0% -11.6%

YoY changes on a comparative +22.6% +13.0% +10.8% +3.9% +12.5% -2.6% -3.2% -2.9% -2.2% -2.8% -1.6% +8.5% -10.9% -0.6% -0.1% -0.5% -5.2% -15.3% -9.5% -10.6% basis*

IFO* -3.6 -0.9 -1.8 -11.8 -18.1 -3.2 -1.7 -0.8 -8.6 -14.3 -0.5 4.9 -1.8 2.6 -3.8 -1.2 -0.4 1.1 -1.0 -0.3

Normalized IFO* -3.6 -0.9 -2.6 -9 -16.1 -3.2 -1.7 -0.8 -5.6 -11.3 -0.7 2.9 -1.8 0.4 -3.8 -3.4 -0.4 1.2 -1.0 -0.2

*See glossary 106 YOUR LOGO HERE BIC GRAPHIC

In million euros Q1 13 Q2 13 Q3 13 Q4 13 FY 13 Q1 14 Q2 14 Q3 14 Q4 14 FY 14 Q1 15 Q2 15 Q3 15 9M 15 Q4 15 FY 15 Q1 16 Q2 16 Q3 16 9M 16

Net Sales 53 62.1 69.4 83.4 267.9 51.7 59.3 70.8 93.8 275.6 61.1 71.4 78.3 210.8 108.5 319.3 64.1 69.5 83.3 216.9

YoY actual changes -11.9% -7.5% -7.1% -6.4% -8.0% -2.5% -4.4% +1.9% +12.5% +2.9% +18.3% +20.4% +10.7% +16.0% +15.7% +15.9% +5.0% -2.7% +6.3% +2.9%

YoY changes on a comparative -11.2% -6.0% -2.3% -2.3% -5.0% +1.4% +0.1% +1.9% +5.7% +2.5% +2.4% +1.8% -3.4% 0.0% +4.6% +1.6% +4.6% +0.3% +7.2% +4.1% basis*

IFO -4.2 0.6 3.8 5.1 5.4 -3.8 -1 3.6 10.8 9.6 -4.1 -0.6 4.3 -0.4 13.5 13.1 -9.0 1.4 6.7 -0.8

Normalized IFO* -2.9 1.3 4 9.2 11.6 -3.7 -0.9 3.6 10.8 9.7 -4.1 -2.1 4.3 -1.9 12.3 10.4 -9.0 1.8 6.8 -0.4

IFO margin -7.9% 1.0% 5.5% 6.1% 2.0% -7.3% -1.8% 5.0% 11.5% 3.5% -6.7% -0.9% 5.6% -0.2% 12.5% 4.1% -14.0% 2.0% 8.1% -0.4%

Normalized IFO margin* -5.4% 2.0% 5.8% 11.0% 4.3% -7.2% -1.6% 5.0% 11.5% 3.5% -6.7% -3.0% 5.6% -0.9% 11.3% 3.3% -14.0% 2.5% 8.2% -0.2%

*See glossary 107 MISCELLANEOUS

Capital evolution: As of September 30, 2016, the total number of issued shares of SOCIÉTÉ BIC was 47,971,871 shares, representing: • 69,532,912 voting rights, • 68,368,413 voting rights excluding shares without voting rights.

Total treasury shares at the end of September 2016: 1,164,499.

108 GLOSSARY

On a constant currency basis: • Constant currency figures are calculated by translating the current year figures at prior year monthly average exchange rates Comparative basis: • On a constant currency basis and constant perimeter Normalized IFO: • Normalized means excluding non-recurring items Normalized IFO margin • Normalized IFO divided by net sales. Free cash flow before acquisitions and disposals: • Net cash from operating activities - net capital expenditures +/- other investments Free cash flow after acquisitions and disposals: • Net cash from operating activities - net capital expenditures +/- other investments – acquisitions/disposals of equity investments / subsidiaries/business lines. Net Cash from operating activities: principal revenue-generating activities of the entity and other activities that are not investing or financing activities Net cash position: Cash and cash equivalents+ Other current financial assets- Current borrowings- Non- current borrowings

109 DISCLAIMER

This document contains forward-looking statements. Although BIC believes its estimates are based on reasonable assumptions, these statements are subject to numerous risks and uncertainties.

A description of the risks borne by BIC appears in section “Risks and Opportunities” of BIC “Registration Document” filed with the French financial markets authority (AMF) on March 23, 2016.

110 2017 AGENDA

Full Year 2016 results 15 February 2017 Meeting – BIC Headquarters

First quarter 2017 results 26 April 2017 Conference Call

2016 AGM 10 May 2017 Meeting – BIC Headquarters

All dates to be confirmed 111