TheAppDate June 30th 2016

Alvaro Zamácola @alvaro.zamacola 100€ 25€ 25€ 25€

100€ 25€

People Powered Travel

Travel Search

Trusted Community Over 30 million members and growing We are in 22 countries

NEW ● ● ● ● CZ/SL THE STORY The story

BlaBlaCar was born one Christmas, when founder Frédéric Mazzella, a student at Stanford, wanted to get home to his family in the French countryside. He had no car. The trains were full. The roads, too, were full of people driving home, alone in their car. It occurred to him that he should try and find one of the drivers going his way and offer to share petrol costs in exchange for use of an empty seat. Fred imagined a new network built on people, that could bring efficiency to road transport, solve congestion problems, make travel affordable and social. With a background in scientific research (he studied physics and later worked at NASA) he saw the full potential of a peer-to-peer transport network, and the huge environmental and economic benefits of enabling a more efficient use of existing resources. Powering millions of city to city trips

Average trip is 190 Miles

60% are weekend travels Our community

The service attracts Almost equal The community BlaBla Index everybody proportion of our members

1/3 of the 1/3 of the 1/3 are users are users are above 54% 46% 1% 86% 13% - - - men women of of of students young 35 29% members members members between actives years of the community are are Bla are BlaBla are 18-25 (25-35) old drivers offering rides BlaBlaBla Why do people rideshare?

Affordability Social Cheaper for both passengers & Meet people, travel with locals drivers

Convenience Sustainability

Flexible schedules, direct connections More efficient use of resources Even BMW talks to us directly in their last campaign

https://www.youtube.com/watch?v=QcIROtB6x6Q And obviously, BlaBlaCar responds

https://www.youtube.com/watch?v=OZ3z0Ku7xN8&feature=youtu.be OUR JOURNEY TOWARDS MOBILE FIRST We were not born mobile…

2006 2007 2009 2010 2014 websit mobile iOS Android v2.0 e web Apps …but we are quickly becoming mobile

% of monthly active 57% users using mobile More than 42% half of passengers and drivers 22% book or publish seats on mobile

2013 2014 2015 We want to provide value at every step in the ridesharing experience

Post/ Rate & Book Review

before first mile during ride last mile after ride ride Journey Distance vs. Time from booking to travel

before first mile during ride last mile after ride ride Less than 5 days before travel for 80% of traditional web bookings

before first mile during ride last mile after ride ride Less than 3 days before travel for 80% of mobile bookings

before first mile during ride last mile after ride ride With mobile, we’re there when we’re needed most.

Post/ Location Insurance/ In App Rate & Book Assistance Confirmation Review

before first mile during ride last mile after ride ride Members rate and review each other directly from the app.

Location Insurance/ In App Assistance Confirmation

before first mile during ride last mile after ride ride

RECIPE FOR TRUST D.R.E.A.M.S. FRAMEWORK

HOW MUCH TRUST IS THERE IN THE BLABLACAR COMMUNITY?

18 289 11 countries respondents Rank from 0 to 5 the level of trust you have in….

Study based on 18 289 respondents in 11 countries Percentage of respondents who ranked 4 or 5 out of 5 their level of trust in...

Study based on 18 289 respondents in 11 countries Percentage of respondents who ranked 4 or 5 out of 5 their level of trust in...

Study based on 18 289 respondents in 11 countries EFFECT OF THE BRAND? Percentage of respondents who ranked 4 or 5 out of 5 their level of trust in...

Study based on 18 289 respondents in 11 countries Dissociating the impacts of D.R.E.A.M.S. and the BlaBlaCar brand on creating high levels of trust AND ONCE TRUST IS UNLEASHED…. https://www.youtube.com/watch?feature=share&v=nvYJ8G2T4XA Thanks!