CATEGORY ADVICE 2020

• Market Insights • Must Stock Lines • Planograms www.bestwaywholesale.co.uk CATEGORY ADVICE Market Insight 2020

Beer has grown 23% Lager is worth £1.5bn in the in the past year and is now Impulse Channel, growing at worth £2.1bn in the 27% year on year. Impulse Channel. Premium segments are the biggest, This represents 41.2% of all accounting for almost 69% of total sales. alcohol sales. In the Grocery (Nielsen Scantrack, MAT to 11/7/20) Channel this is only 27.4%. (Nielsen Scantrack, MAT to 11/7/20)

72% of Lager sales are in Canned format, although Beer shoppers in the Bottle sales are growing faster. Impulse Channel have grown Mid Pack Lager sales have grown the most by 92% or an additional share of Total Lager, however Large Single 714,000 shoppers in the Bottle & Small pack bottles make up over past year. 62% of bottled Lager sales. (Kantar WPO Impulse 12wk to 12/7/20) (Nielsen Scantrack, MAT to 11/7/20) CATEGORY ADVICE Market Insight 2020

Impulse purchasing has risen in the past year +10%, retailers can boost sales through impactful displays to tempt their shoppers especially around key events. 50% of shoppers say they would be likely to purchase more Premium products around key event and holidays, retailers need to make sure they have a good Premium Beer & offering.

Convenience basket size has increased this year. Tempt shoppers with displays of Crisps & Snacks next to Beer & Cider.

Over 1/5th of UK consumers are teetotal – make sure you stock a small range of No Alcohol Beer & Cider.

(Source: Lumina Intelligence, UK Convenience Market Report 2020) CATEGORY ADVICE Must Stock Lines 2020

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.

LAGER SUPER STANDARD LARGE BOTTLES STRENGTH Cans Multipack Cans

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

LAGER PREMIUM Cans Multipack Cans Bottles Multipack Bottles

17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32

CRAFT STANDARD ALE PREMIUM ALE STOUT ALCOHOL FREE An average of 1.7 Craft beers are available in most independent retailers. These are our recommendations should you wish to expand your offer of Craft beer. 33 34 35 36 37 38 39 40 41 42 43 44 CATEGORY ADVICE Must Stock Lines 2020

CARLSBERG SPECIAL BREW 7.5% CARLSBERG PM 4 FOR £5.39 1 500ML 5 500ML SKU CODE: 611931 SKU CODE: 604718

FOSTERS PM 4 FOR £4.65 FOSTERS 10 PACK 2 440ML 6 440ML SKU CODE: 670588 SKU CODE: 683785

INNIS & GUNN PM 4 FOR £5.79 TENNENTS PM 8 FOR £8.50 3 500ML 7 440ML SKU CODE: 397218 SKU CODE: 629482

TENNENTS 4 PACK TENNENTS 12 PACK 4 500ML 8 440ML SKU CODE: 726403 SKU CODE: 598728 CATEGORY ADVICE Must Stock Lines 2020

PERONI TYSKIE NRB 9 620ML 13 650ML SKU CODE: 211247 SKU CODE: 671464

STELLA ARTOIS 4.8% NRB 10 660ML 14 650ML SKU CODE: 145703 SKU CODE: 775391

DESPERADOS CORONA EXTRA 11 650ML 15 710ML SKU CODE: 55484 SKU CODE: 158532

BUDWEISER 4.5% ABV SAN MIGUEL 12 660ML 16 660ML SKU CODE: 407910 SKU CODE: 458337 CATEGORY ADVICE Must Stock Lines 2020

STELLA ARTOIS PM 4 FOR £5.79 HOLSTEN PILS PM 4 FOR £5.99 17 500ML 21 500ML SKU CODE: 339558 SKU CODE: 413656

HEINEKEN PM 4 FOR £5 COORS LIGHT PM 4 FOR £5.59 18 440ML 22 500ML SKU CODE: 402233 SKU CODE: 677683

BUDWEISER PM 4 FOR £5.69 SAN MIGUEL PM 4 FOR £6.59 19 500ML 23 500ML SKU CODE: 402390 SKU CODE: 413634

RED STRIPE PM 4 FOR £5 STELLA ARTOIS 10 PACK 20 440ML 24 440ML SKU CODE: 582464 SKU CODE: 690141 CATEGORY ADVICE Must Stock Lines 2020

BUDWEISER 4.5% 10 PACK PERONI SECONDA 4 PACK 25 440ML 29 330ML SKU CODE: 690163 SKU CODE: 579924

BUDWEISER 4.5% PM 6 FOR £6.49 BUDWEISER 4.5% 12 PACK 26 330ML 30 300ML SKU CODE: 427238 SKU CODE: 407908

CORONA EXTRA 4 PACK STELLA ARTOIS 12 PACK 27 330ML 31 284ML SKU CODE: 676968 SKU CODE: 193183

DESPERADOS 3 PACK HEINEKEN NRB 12 PACK 28 330ML 32 330ML SKU CODE: 12665 SKU CODE: 229754 CATEGORY ADVICE Must Stock Lines 2020

BREWDOG PUNK IPA BELHAVEN BEST 4 PACK 33 330ML NRB 37 440ML SKU CODE: 343455 SKU CODE: 976192

BREWDOG DEAD PONY CLUB MCEWANS EXPORT 4.5% 34 330ML NRB 38 500ML SKU CODE: 343444 SKU CODE: 773936

GOOSE ISLAND IPA INNIS & GUNN ORIGINAL 35 355ML NRB 39 330ML SKU CODE: 207596 SKU CODE: 327983

CALEDONIAN DEUCHARS IPA SHARP’S DOOM BAR AMBER ALE 36 500ML 40 500ML SKU CODE: 629953 SKU CODE: 66752 CATEGORY ADVICE Must Stock Lines 2020

NEWCASTLE BROWN ALE NRB BECKS BLUE 6 PACK 41 550ML 43 275ML SKU CODE: 180300 SKU CODE: 577460

GUINNESS DRAUGHT PM 4 FOR £4.99 HEINEKEN 0.0% 4 PACK 42 440ML 44 330ML SKU CODE: 406934 SKU CODE: 346414 CATEGORY ADVICE Planogram 2020 1.25m x 5 Shelf

SHELF 1 SKUs SHELF BESTWAY BATLEYS 1 171001 180300 NEWCASTLE BROWN NRB 550ML 11991 11991 OLD SPECKLED HEN 5% 500ML 629953 629953 CALEDONIAN DEUCHARS 500ML (SCOT) 407910 407910 BUDWEISER 4.5% ABV 660ML 145703 145703 STELLA ARTOIS 4.8% NRB 660ML 211247 211247 PERONI NA 620ML SHELF 55484 55484 DESPERADOS 650ML 158532 158532 CORONA EXTRA 710ML 2 458337 458337 SAN MIGUEL 660ML 678181 678181 BECKS 4% 660ML 434157 434157 CRABBIES GINGER BEER 500ML 503284 503284 JACK DANIELS & COLA 330ML 340730 340730 GORDANS & TONIC P/M 250ML 340752 340752 SMIRNOFF & COLA P/M 250ML SHELF 340717 340717 CAPT MORGAN & COLA P/M 250ML 61320 61320 WKD IRON BREW £2.99 70CL 3 66936 520618 SMIRNOFF ICE 70CL

SHELF SHELF 4 2 SKUs BESTWAY BATLEYS 147806 118156 MILLER GENUINE DRAFT 330ML NRB 579924 579924 PERONI ITALIAN LAGER 4PK 330ML 676968 676968 CORONA EXTRA 4PK NRB 330ML 427238 427238 BUDWEISER 4.5% 6FP/M 300ML 293373 293373 RED BERRIES & LIME 500ML 311720 557463 MAGNERS IRISH CIDER 568ML NRB 630733 630733 KOPPARBERG S/BERRY & LIME 500ML 471202 471202 KOPPARBERG MIXED FRUIT 500ML SHELF 778271 778271 REKORDERLIG S/BERRY LIME 500ML 186658 186658 WKD IRON BREW 4PK P/M 275ML 5 407110 407110 SMIRNOFF ICE 4FP/M 275ML CATEGORY ADVICE Planogram 2020 1.25m x 5 Shelf

SHELF 3 SKUs BESTWAY BATLEYS SHELF 610255 610255 COORS LIGHT 4FP/M 500ML 339558 339558 STELLA ARTOIS 4FP/M 500ML 1 402390 402390 BUDWEISER 4.5% ABV 4FP/M 500ML 629482 629482 TENNENTS 8FP/M 440ML (SCOT) 326841 326841 STELLA ARTOIS 4FP/M 330ML 976192 976192 BELHAVEN BEST 3.2% 4PK (SCOT) 576351 576351 COUNTRY CHOICE APPLE 5% 500ML 411495 411495 ACE CIDER 500ML SHELF 2 SHELF 4 SKUs

SHELF BESTWAY BATLEYS 3 582453 582453 FOSTERS 4FP/M 440ML 629493 629493 TENNENTS 4FP/M 500ML 410707 410707 CARLSBERG 4FP/M 500ML 406934 406934 GUINNESS DRAUGHT 4FP/M 440ML 10609 773936 MCEWANS EXPORT 4.5% 500ML CAN 358135 358135 JOHN SMITHS SMTH 4FP/M 440ML 408117 408117 4FP/M 440ML 403286 403286 STRONGBOW D/FRUIT 4FP/M 440ML

SHELF 4 SHELF 5 SKUs

BESTWAY BATLEYS 402200 402200 FOSTERS 4FP/M 568ML 420023 420023 CARLING PINT 4FP/M 568ML 726393 598729 TENNENTS PINT CAN 4PK 568ML SHELF 605116 605116 CARLSBERG 4FP/M 568ML 371583 371583 STELLA ARTOIS 4FP/M 568ML 5 407976 407976 BUDWEISER 4.5% 4FP/M 568ML 5998 5998 HCC BLACK 99P 500ML 316993 316993 HCC STRAW & LIME P/M 500ML (SCOT) 317001 317001 HCC DARK FRUIT P/M 500ML (SCOT) 189000 510070 SCRUMPY JACK 500ML CAN 402188 402188 STRONGBOW PINT 4FP/M 568ML CATEGORY ADVICE Planogram 2020 2.5m x 5 Shelf

SHELF 1

SHELF 2

SHELF 3

SHELF 4

SHELF 5 CATEGORY ADVICE Planogram 2020 2.5m x 5 Shelf

SHELF 1

SHELF 2

SHELF SHELF 1 SKUs 2 SKUs BESTWAY BATLEYS BESTWAY BATLEYS 66752 66752 DOOM BAR AMBER ALE 500ML 427238 427238 BUDWEISER 4.5% 6FP/M 300ML 171001 180300 NEWCASTLE BROWN NRB 550ML 326841 326841 STELLA ARTOIS 4FP/M 330ML 327983 327983 INNIS & GUNN ORIG 330ML (SCOT) 174905 174905 COORS LIGHT 6FP/M 330ML 343455 343455 BREWDOG PUNK IPA 330ML 427240 427240 BECKS BIER 6FP/M 275ML 375795 375795 BROOKLYN LAGER 355ML 413645 413645 SAN MIGUEL 4FP/M 330ML 207596 207596 GOOSE ISLAND IPA 355ML 579924 579924 PERONI ITALIAN LAGER 4PK 330ML 407910 407910 BUDWEISER 4.5% ABV 660ML 676968 676968 CORONA EXTRA 4PK NRB 330ML 145703 145703 STELLA ARTOIS 4.8% NRB 660ML 12665 12665 DESPERADOS 3PACK 330ML 775391 775391 HEINEKEN NRB 650ML 293395 293395 BULMERS ORIGINAL CIDER 500ML 211247 211247 PERONI NA 620ML 293373 293373 BULMERS RED BERRIES & LIME 500ML 458337 458337 SAN MIGUEL 660ML 630733 630733 KOPPARBERG S/BERRY & LIME 500ML 55484 55484 DESPERADOS 650ML 471202 471202 KOPPARBERG MIXED FRUIT 500ML 158532 158532 CORONA EXTRA 710ML 311720 557463 MAGNERS IRISH CIDER 568ML NRB 419942 419942 TYSKIE 5% NRB 500ML 666547 546856 H/WESTONS VINTAGE 8.2% 500ML NRB 503284 503284 JACK DANIELS & COLA 330ML 340730 340730 GORDANS & TONIC P/M 250ML 340752 340752 SMIRNOFF & COLA P/M 250ML 340717 340717 CAPT MORGAN & COLA P/M 250ML 317567 317567 SMIRNOFF ICE P/M 70CL 61318 61318 WKD BLUE £2.99 70CL CATEGORY ADVICE Planogram 2020 2.5m x 5 Shelf

SHELF 3

SHELF 4

SHELF 5

SHELF SHELF SHELF 3 SKUs 4 SKUs 5 SKUs

BESTWAY BATLEYS BESTWAY BATLEYS BESTWAY BATLEYS 582464 582464 RED STRIPE 4FP/M 440ML 402200 402200 FOSTERS 4FP/M 568ML 582453 582453 FOSTERS 4FP/M 440ML 402233 402233 HEINEKEN 4FP/M 440ML 726393 598729 TENNENTS PINT CAN 4PK 568ML 629493 629493 TENNENTS 4/£4.80 500ML CAN 419931 419931 TYSKIE 4PK 5% 500ML 407976 407976 BUDWEISER 4.5% 4FP/M 568ML 410707 410707 CARLSBERG 4FP/M 500ML 413634 413634 SAN MIGUEL 4FP/M 500ML 371583 371583 STELLA ARTOIS 4FP/M 568ML 397218 397218 INNIS & GUNN LGR 4FP/M 500ML (SCOT) 235591 235591 DESPERADOS 4 PACK CAN 500ML 976192 976192 BELHAVEN BEST 3.2% 4PK (SCOT) 339558 339558 STELLA ARTOIS 4FP/M 500ML 317001 317001 HCC DARK FRUIT P/M 500ML (SCOT) 10609 773936 MCEWANS EXPORT 4.5% 500ML CAN 402390 402390 BUDWEISER 4.5% ABV 4FP/M 500ML 403286 403286 STRONGBOW D/FRUIT 4FP/M 440ML 406934 406934 GUINNESS DRAUGHT 4FP/M 440ML 683152 683152 COORS LIGHT 4PK 500ML 643360 643360 STRONGBOW D/FRUIT 4/£6.75 568ML 827917 241180 K CIDER ABV 8% 500ML 237052 237052 CARLSBERG SPEC BREW 8% 500ML 695927 695927 MAGNERS CIDER 4 PACK 440ML 414654 414654 STRONGBOW 5% 4PK 440ML (SCOT) 411495 411495 ACE CIDER 500ML 414632 414632 STRONGBOW 5% 4PK 568ML (SCOT) CATEGORY ADVICE Planogram 2020 3.75m x 5 Shelf

SHELF 1

SHELF 2

SHELF 3

SHELF 4

SHELF 5 CATEGORY ADVICE Planogram 2020 3.75m x 5 Shelf

SHELF 1

SHELF 2

SHELF SHELF 1 SKUs 2 SKUs BESTWAY BATLEYS BESTWAY BATLEYS 171001 180300 NEWCASTLE BROWN NRB 550ML 413645 413645 SAN MIGUEL 4FP/M 330ML 276865 276865 MCEWANS EXPORT NRB 500ML(SCOT) 529369 551527 SOL 4PK 330ML 66752 66752 DOOM BAR AMBER ALE 500ML 622646 622646 HEINEKEN NRB 4PK 330ML 11991 11991 OLD SPECKLED HEN 5% 500ML 413691 413691 CARLSBERG EXPORT 4FP/M 330ML 327983 327983 INNIS&GUNN ORIG 330ML (SCOT) 147806 118156 MILLER GENUINE DRAFT 330ML NRB 40747 40747 INNIS & GUNN IPA NRB 330ML 579924 579924 PERONI ITALIAN LAGER 4PK 330ML 680662 509932 ST ANDREWS ALE 500ML 427240 427240 BECKS BIER 6FP/M 275ML 629953 629953 CALEDONIAN DEUCHARS 500ML(SCOT 174905 174905 COORS LIGHT 6FP/M 330ML 680640 509917 BELHAVEN EXPORT 80/- 500ML 676968 676968 CORONA EXTRA 4PK NRB 330ML 343477 343477 BREWDOG PUNK IPA 4PK 330ML 12665 12665 DESPERADOS 3PACK 330ML 984245 984245 TENNENTS LAGER NRB 500ML(SCOT) 427238 427238 BUDWEISER 4.5% 6FP/M 300ML 407910 407910 BUDWEISER 4.5% ABV 660ML 293373 293373 BULMERS RED BERRIES&LIME 500ML 145703 145703 STELLA ARTOIS 4.8% NRB 660ML 311720 557463 MAGNERS IRISH CIDER 568ML NRB 775391 775391 HEINEKEN NRB 650ML 778271 778271 REKORDERLIG S/BERRY LIME 500ML 211247 211247 PERONI NA 620ML 778293 778293 REKORDERLIG WILD BERRY 500ML 610566 610566 COBRA 4.5% 660ML 186658 186658 WKD IRON BREW 4PK P/M 275ML 158532 158532 CORONA EXTRA 710ML 407110 407110 SMIRNOFF ICE 4FP/M 275ML 55484 55484 DESPERADOS 650ML 458337 458337 SAN MIGUEL 660ML 678181 678181 BECKS 4% 660ML 989097 989097 KRONENBOURG NRB 660ML 419942 419942 TYSKIE 5% NRB 500ML 434157 434157 CRABBIES GINGER BEER 500ML 503284 503284 JACK DANIELS&COLA 330ML 507822 507822 GORDONS&TONIC P/M 250ML 507722 507722 SMIRNOFF&COLA P/M 250ML 507711 507711 CAPT MORGAN&COLA P/M 250ML 61320 61320 WKD IRON BREW £2.99 70CL 66936 520618 SMIRNOFF ICE 70CL CATEGORY ADVICE Planogram 2020 3.75m x 5 Shelf

SHELF 3

SHELF 4

SHELF 5

SHELF SHELF SHELF 3 SKUs 4 SKUs 5 SKUs

BESTWAY BATLEYS BESTWAY BATLEYS BESTWAY BATLEYS 402233 402233 HEINEKEN 4FP/M 440ML 582453 582453 FOSTERS 4FP/M 440ML 402200 402200 FOSTERS 4FP/M 568ML 610255 610255 COORS LIGHT 4FP/M 500ML 677661 677661 CARLING 4/£4.99 500ML 610277 610277 CARLING PINT 4FP/M 568ML 339558 339558 STELLA ARTOIS 4FP/M 500ML 629493 629493 TENNENTS 4FP/M 500ML 726393 598729 TENNENTS PINT CAN 4PK 568ML 582464 582464 RED STRIPE 4FP/M 440ML 410707 410707 CARLSBERG 4FP/M 500ML 605116 605116 CARLSBERG 4FP/M 568ML 402390 402390 BUDWEISER 4.5%ABV 4FP/M 500ML 582475 582475 KRONENBOURG 1664 4FP/M 440ML 371583 371583 STELLA ARTOIS 4FP/M 568ML 629482 629482 TENNENTS 8FP/M 440ML (SCOT) 413656 413656 HOLSTEN PILS 4FP/M 500ML 407976 407976 BUDWEISER 4.5% 4FP/M 568ML 326841 326841 STELLA ARTOIS 4FP/M 330ML 406934 406934 GUINNESS DRAUGHT 4FP/M 440ML 5998 5998 HCC BLACK 99P 500ML 604686 604686 HOLSTEN PILS 6FP/M 275ML 352140 352140 INNIS & GUNN LAGER 440ML (SCOT) 316993 316993 HCC STRAW&LIME P/M 500ML(SCOT) 610555 610555 COBRA 4 PACK 4.5% 500ML 726371 726371 TENNENTS SPECIAL 500ML (SCOT) 317001 317001 HCC DARK FRUIT P/M 500ML(SCOT) 718403 718403 TENNENTS SUPER 4PK 7.5% 500ML 10609 773936 MCEWANS EXPORT 4.5% 500ML CAN 189000 510070 SCRUMPY JACK 500ML CAN 976192 976192 BELHAVEN BEST 3.2% 4PK (SCOT) 358135 358135 JOHN SMITHS SMTH 4FP/M 440ML 402188 402188 STRONGBOW PINT 4FP/M 568ML 10609 773936 MCEWANS EXPORT 4.5% 500ML CAN 695927 695927 MAGNERS CIDER 4 PACK 440ML 576351 576351 COUNTRY CHOICE APPLE 5% 500ML 408117 408117 STRONGBOW 4FP/M 440ML 411495 411495 ACE CIDER 500ML 403286 403286 STRONGBOW D/FRUIT 4FP/M 440ML 630733 630733 KOPPARBERG S/BERRY&LIME 500ML 471202 471202 KOPPARBERG MIXED FRUIT 500ML CATEGORY ADVICE 2020

For more information including planograms and advice on other key ranges, go to www.bestwaywholesale.co.uk/categoryadvice or call 01738 646666 quoting OCTOBER RANGE