Resources and Definitions

Abbreviations Key GBTS Great Britain Tourism Survey £ Up to £1,000 GVA Gross value added ££ £1,000-5,000 LEP Local Enterprise Partnership Value 2013/14 STEAM Scarborough Tourism Economic Activity Model

VisitEngland Resources For more information about VisitEngland research resources contact veresearch@visitengland.org

Resource Description Cost Purpose Points to consider

Accommodation Census Census of accommodation conducted every Free Destination Audit The destination can achieve greater accuracy two years. Gives establishments, rooms, and detail if the destination organisation bed spaces for serviced and non-serviced Economic Impact undertakes an annual accommodation census accommodation. County and district analysis which can feed into VisitEngland’s. However, available. Doesn’t include grading the VisitEngland census provides a useful information. cross-check and the ability to compare with other destinations across the country.

Annual Survey of Visits to Survey of visitor attractions with sample of Free Destination Audit All English visitor attractions are invited to take Visitor Attractions c.1,500 attractions across England. Full part in this survey but not all choose to do so listing gives annual visitor numbers for Economic Impact and some do so anonymously. The listing individual attractions, category (museum, includes only those who choose to participate historic property, theme park etc.) county, and make public their results. district, free/paid, charge band. Annual data is useful for filling data gaps, drawing comparisons (individual attractions/ attraction categories), comparing figures/trends with other destinations.

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Resource Description Cost Purpose Points to consider

Many destination organisations collect monthly attendance figures directly from a core group of their attractions. This provides a more detailed local picture and the ability to monitor seasonal trends. Free Visitor Audit Local authority estimates are given as three- GB Tourism Survey An Official Statistic, jointly sponsored by year averages in order to improve accuracy. VisitEngland, VisitScotland and Visit Wales, £ for more Economic Impact Guidance is provided about margins of error, and conducted by independent research complex and, it is recommended to look across the agency TNS additional whole time series of 3-year averages when analysis interpreting results Face-to-face survey, launched in 2006, with a sample of c. 15,000 trips across GB. Covers overnight domestic tourism trips Spend trend data is not adjusted for inflation. taken by GB residents for holiday, business, visits to friends/relatives or other purpose. Estimates of annual trips, nights, spend available for counties, local authorities and LEP areas. GB Day Visits Survey An Official Statistic, jointly sponsored by Free Visitor Audit Good, national sample sizes and the ability to VisitEngland, VisitScotland and Visit Wales, take three year averages mean that this and conducted by independent research £ for more Economic Impact survey is now producing good estimates of agency TNS complex day visit volume and value for many An On-line survey with an annual sample of additional destinations. For larger destinations c. 35,000 GB adults, launched in 2011. Full, analysis (achieving a sample size of 300+ over 3 annual report gives estimates of annual years), it may be possible to request further visits and spend for each county and local analysis on trip characteristics from authority. VisitEngland though – depending on

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Resource Description Cost Purpose Points to consider

complexity – this may need to be run by TNS and so would incur a small charge

Note that spend trend data is not adjusted for inflation.

Brand, Communications & On-line survey of English residents with a Top-line Visitor Audit  Covers 70 destinations across England. Satisfaction Survey sample of 100 per week. The satisfaction satisfaction Three options: module, one element of the survey, covers results:  Annual National Visitor Satisfaction report holiday trips taken in England in the last 12 available free of charge on VisitEngland months, details of the holiday and Free web site. Strengths, weaknesses and satisfaction ratings on 30 different priorities for improvement listed for each dimensions (quality of accommodation, Detailed destination. customer service, value for money etc). report:  VisitEngland can undertake some additional, basic destination analysis (e.g. ££ visitor profiling) free of charge, on request on an ad hoc basis, provided that it can be planned into the VE work load.  £ buys additional satisfaction interviews, perceptions research, more detailed analysis e.g. satisfaction by age group, life stage etc. and a full, detailed destination report with interpretation of results.  Note that the survey is currently under retender and will be relaunched in 2015. Advice will be provided at that point about deliverables available

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Resource Description Cost Purpose Points to consider

England Occupancy National occupancy survey with sample of c. Free Context for Good occupancy data is essential to monitor Survey 750 establishments across England. This is Economic Impact tourism demand but achieving sufficient augmented with data for the 100+ room sample sizes for a destination is notoriously hotel sector provided by STR Global. difficult. Data from the England Occupancy Survey can provide national and regional context but sample sizes are not large enough to enable robust destination analysis. Options for destination data are:

 Encouraging local accommodation establishments to take part in the national survey, allowing them to benchmark themselves against local and national norms  Asking local accommodation establishments to provide occupancy data directly to the destination organisation (e.g. via T-Stats (see below)),  Commissioning a local occupancy survey,  Purchasing destination/trend reports from commercial companies such as STR Global.

Destination Intelligence Online data presentation tool. Can create Free Destination Audit Useful, one-stop source of destination data. System your own tables and summary reports, Not every measure is available to a local pulling together all available data for Visitor Audit authority level, in which case the nearest level individual destinations (local authority or is given (country, region or sub-region). sub-region). Economic Impact

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Resource Description Cost Purpose Points to consider

Tourism Business Monitor Business performance survey undertaken at Free Context for Visitor Doesn’t include destination-level analysis but key times of the year. Reports on interviews Audit and useful as context for performance monitoring with c.500 accommodation providers and Economic Impact over the course of the year. c.300 visitor attractions in England. Asks about recent performance as well as expectations for the coming months. Includes different ‘hot topic’ questions on topical issues. Guiding Principles for The document describes the principles Free Planning This material is designed such that it can be Destination Management behind a "model" plan, which may not be used alongside the Guiding Principles Plans relevant to all places. The guidance should be read, reflected and applied as appropriate to a specific local area.

VisitBritain Resources Resource Description Cost Purpose Points to consider

International Passenger Face-to-face survey of passengers as they Free Visitor Audit Figures for individual towns are based on Survey enter or leave the UK. Carried out by the small sample sizes so three year averages Office for National Statistics with a sample of Economic Impact should be used. c. 45,000 overseas residents. Estimates of trips, nights and spend, by country of origin Note that spend data for the 50 most visited available to a county level. Number of trips towns is available in the ONS’s own Travel by country of origin available for towns. Trends report, published annually

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Spend trend data is not adjusted for inflation.

British Destinations British Destinations Description Cost Purpose Points to consider/Further Information

British Destinations is a trade association £ Destination Audit For the past 2 years the data/indicators used British Destinations which represents the interests of all types of have been adjusted to align with the emerging destination management organisation. It Visitor Audit ETIS system which will allow for comparative provides advocacy, lobbying support and benchmarking on a European wide basis. britishdestinations.net marketing and is committed to promoting and Economic Impact sharing best practice. British Destinations annual data is available to Contact: Tourism and the members on the organisations website and is It has been running an annual ‘Destination Environment also hosted on VisitEngland’s Destination British Destinations: Intelligence’ survey for around 15 years to Intelligence web site. peter.hampson@btconn enable members to collect and compare Community ect.com relevant tourism data and intelligence for their Engagement The British Destination website also hosts a area. Each participating destination receives statistics and research library containing major ETIS an evaluation report. reports and studies from the last 20 years.

Contact: The range of data collected has been For a fee, British Destinations can also determined by the needs of the members and produce a detailed bespoke report on [email protected] is continually reviewed and refined to reflect indicators and performance for member or changing priorities and availability of data. non-member destinations.

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Other Resources Resource Description Cost Purpose Points to consider

ONS - Tourism A number of useful documents are available Free Economic Impact National Statistics resource that uses Intelligence Unit from the Tourism Intelligence Unit at the rigorous methodologies. Economic figures Office for National Statistics. that come from ONS have high credibility and are therefore valuable for inclusion in These include destination documentation. - Tourism GVA (to NUTS3) level for 2011 Useful podcast available describing - Details of tourism employment ‘Regional Value of Tourism’. structures and statistics - Guidance notes about “Measuring Tourism Locally” – including advice on conducting visitor surveys

NOMIS Service provided by the Office for National Free Destination Audit Easy to use and to compare with other local Statistics to give free, up-to-date labour authorities. market statistics. Local authority profiles provide data on population size, age, employment, unemployment, economic inactivity, occupation, qualifications, earnings, jobs by industry, number of VAT registered businesses.

STEAM (Scarborough Tourism economic impact model providing Price on Visitor Audit ‘Bottom-up’ approach means that the model Tourism Economic estimates of the volume, value and economic request can potentially generate good estimates and Activity Monitor) impact of tourism relating to a selected area, Economic Impact trend data at a local level, including monthly visitor event(s) or for a specific tourism figures.

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Contact: development. It can be applied in any area that is capable of providing at least the However, outputs are only as good as the David Calway following four inputs: data that is fed into the model so in particular, Managing Director it requires good, local accommodation stock Global Tourism  information on occupancy percentages and occupancy data. Solutions (UK) Ltd each month for each type of [email protected] accommodation STEAM provides annual and month-by-month  bed stock of each type of accommodation numeric outputs for the years of study and or  attendance at attractions/major events by comparison with previous study information, month including: David J James, TD FTS  Tourist Information Centre (TIC) visitors FRSA by month  distribution of visitor spending Chairman (accommodation, food & drink, recreation, Global Tourism The model is built up using this basic shopping, transport); Solutions (UK) Ltd information and drawing on data from  annual and monthly visitor numbers and published/unpublished sources, local visitor days by type of visitor [email protected] interviews and supplementary trade  annual and monthly revenue generated by m enquiries. STEAM can make use of visitor category of visitor expenditure/profile data from national surveys  economic impact (direct and indirect e.g. GBTS GBDVS, as well as data from local expenditure and revenue) visitor surveys, where available.  full-time employment generated by visitor spending  annual and monthly vehicle days/vehicle numbers  tourist accommodation supply (serviced and non-serviced accommodation Cambridge Model Tourism economic impact model providing Price on Visitor Audit Use of national surveys gives the potential to (Cambridge Local Area estimates of the volume, value and economic request compare with other destinations. Model) impact of tourism in a selected area. Data is Economic Impact drawn from national surveys (GBDVS, GBTS, The Model in its basic form relies on using

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Contacts: IPS). To achieve local estimates, drivers such information from a range of sources. The as known local accommodation stock, methodology and accuracy of these sources Licences for the estimates of local residential population, varies, and therefore the estimates should Cambridge Model are visitor attraction performance data and other only be regarded as indicative of the scale and held with: survey information are used. importance of visitor activity in the local area.

Christine King, The Outputs include estimates of: Research Solution, chris@theresearchsoluti  volume and value of staying trips by on.co.uk domestic and overseas staying visitors, with breakdowns for purpose of visit and Sergi Jarques, type of accommodation used Destination Research  the number of nights spent by overseas Ltd and domestic visitors sergi@destinationresearch  volume and value of day trips .co.uk  direct visitor expenditure by sector, e.g. accommodation, eating/drinking, Paul Haydon, The South shopping, attractions, transport/travel West Research  impact of associated multiplier and linkage Company, spend [email protected]  employment estimates.

Parves Khan, Tourism South East [email protected] STR Global STR Global is a major provider of global hotel ££ Economic Impact STR reports cannot be published/shared with data covering daily and monthly performance third parties. Examples of datasets available data, forecasts, annual profitability, pipeline are: and census information. The company has more than 46,000 hotels (over 3,000 in the  Destination Reports - occupancy, average UK) participating in its hotel performance daily rate (ADR) and revenue per

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surveys. available room (RevPAR) for a region/market/selected set. Can Clients include hotel operators, destination customise by different segments/ marketing organisations, developers, timeframes. Supply, demand, revenue and financiers, analysts and suppliers to the hotel customer segmentation data also industry. A number of product options are available. Annual subscription. available ranging from standard reports to  Trend Reports - one-time reports fully customised data sets. displaying up to 6 years of historical monthly performance data including STR Global data has been used to augment occupancy, ADR, RevPAR, supply, the England Occupancy Survey demand and revenue. Pre-defined market (VisitEngland) since 2010. or customised set of hotels. A one-time purchase.  Market Forecast - suite of models developed with Tourism Economics (Oxford Economics) to track and forecast hotel performance. Draws on historical data, supply pipeline, key hotel demand drivers and economic indicators (local, national and international level) to project future performance. Includes 5-year forecast and macro-economic overview from Tourism Economics. Annual subscription or one-time purchase. Tourism & Jobs Deloitte Comprehensive economic report providing Free Context for Report’s core concept that focuses on the 2013 estimates of the value of tourism in the UK. Economic Impact direct contribution of tourism activities is in line Explores direct contribution, indirect and with that used by UNWTO Tourism Satellite induced; recent performance trend in Account methodology (and also with the ONS comparison with other sectors; employment estimates in the ‘What is Tourism Worth’ and forecast to 2025. report mentioned above). However the Deloitte report takes estimates beyond direct

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impact to include indirect effects, resulting in higher, overall estimates of tourism’s contribution to the economy (9% of UK GDP as opposed to 4.1% when considering only the direct contribution).

National-level analysis only.

UK Events Market Annual survey of meeting and event venues £ Context for Useful for national and regional context but Trends Survey across the UK (previously known as British conference/ doesn’t provide destination level data. (UKETMS), EVCOM Conference Venues Survey). The survey meetings market seeks to: However, if a destination has a good number Contacts: of reporting venues within the survey, it will be  Measure the key characteristics of the UK possible to request a destination analysis and Tony Rogers conference and business events market purchase a destination report (£). [email protected] from a venue or supply-side perspective.  Provide the best possible estimates for Sarah Malkin volume aspects of the market, and [email protected] identify key and emerging trends. The British Meetings & Annual survey of conference organisers from £ Context for Useful for national and regional context but Events Industry Survey, the corporate and not-for-profit sectors. conference/ doesn’t provide destination level data (apart The Right Solution Provides data on a range of aspects including meetings market from a ranking of top UK destinations). type of event, average number of delegates, However, it may be possible to request a venue types, lead times, delegate rates, destination analysis for an additional fee. www.meetpie.com/bmeis technology used, ranking of UK destinations, key influencing factors. Foundation for The Foundation for Environmental Education Application Support All Blue Flags are awarded for one season at Environmental Education is a non-government, non-profit organisation via local environmental a time. promoting sustainable development through authority quality Keep Britain Tidy environmental education. It has five environmental education programmes

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including Blue Flag.

The Blue Flag works towards sustainable development of beaches and marinas through strict criteria dealing with Water Quality, Environmental Education and Information, Environmental Management, and Safety and Other Services.

Detailed criteria available on the blue flag web site. Green Tourism Sustainable national grading programme. £ Tourism and the . Green Tourism is a not-for-profit organisation Environment with 2,300 members across the UK, Ireland and Canada. It is independently validated by the International Centre for Responsible Tourism (ICRT) on behalf of VisitEngland, VisitWales and the Northern Ireland Tourist Board and endorsed by VisitScotland and Failte Ireland.

Green Tourism works with a range of destinations to help support their sustainable tourism initiatives. Services include workshops, advisory visits, developing green networks, case studies, good practice guidelines.

Three award grades – bronze, silver and gold. Europe's largest membership organisation Resources Community Report and toolkit supported by the Association of Town & aimed at helping towns and city centres to be available Engagement Department for Business, Innovation and

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City Management desirable and attractive places. Members are via Skills. primarily public private partnerships from member- across the UK as well as both public and ship Works closely with BIDs (business private sector stakeholders. improvement districts) and runs the National £ BIDs Advisory Service. ATCM has a report (‘Successful town centres – developing effective strategies’) and associated toolkit. The toolkit can be used by communities to help them analyse their retail centres and position their destinations as one of four ‘personality’ types: global celebrities; sustainable destinations; specialists and community focused entrepreneurs. This can then be used in conjunction with the report to help centres make the most of their ‘personality’ and improve their economic performance.

They do a regular, national footfall survey and also regularly updated data on town centre vacancies.

They have an online Health Check tool which is free to use for members that includes the tourism offer in destinations. Taking Part Survey, Arts Continuous survey of cultural and sport Free Context for Regional profile reports available but no Council England participation in England, commissioned by the community impact destination-level reports. Department for Culture, Media and Sport (DCMS) in partnership with Arts Council England, Sport England and English Heritage.

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Annual reports analyse participation in range of arts activities including cultural venues & events, museums & galleries, historic sites MENE, The Monitor of (MENE) survey, funded by Natural England, Free Tourism and the About all users of the natural environment, not Engagement with the with support from Defra and the Forestry Environment specifically about visitors. Natural Environment Commission, provides trend data on how people use the natural environment in Useful resource for destinations where the England. natural environment and landscapes are an important part of the experience. MENE collects information about visits to the natural environment. This includes the type of destination, the duration of the visit, mode of transport, distance travelled, expenditure, main activities and motivations and barriers to visiting.

The survey also collects information about other ways that people engage with the natural environment, such as watching wildlife and volunteering. Data Collection Tools Online database designed for the collection Set up: Economic Impact Can have standard product or tailored to the and presentation of destination research. ££ individual requirements of the destination. T-Stats Mostly used for monthly data collection and Monthly Tourism and the analysis. Data is held online and access is via fee: Environment Still requires the destination to collect the a password available to stakeholders £ data. Community Examples of data collected are: Engagement Can be used for direct collection of accommodation occupancy & RevPAR, accommodation or attractions data, with attraction visits, TIC data, web site stats, businesses using the system to enter their weather, volume & value figures, car park own performance data. data, events attendance, high street/shopping

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centre footfall, exchange rates, airport/rail/bus/ferry arrivals. Data and information There are a number of tools available to help Free but Online surveys collection tools create surveys online including may be £ SurveyMonkey and Mail Chimp costs for some features/ bands of use

Market Segmentation Systems Description ACORN Consumer classification system. Segments postcodes and neighbourhoods into 6 categories, 18 groups and 62 types, using census data and other information such as (A Classification of Residential Neighbourhoods) lifestyle surveys. Can be used to define local demand for products and services, compared to other parts of the country. MOSAIC Consumer classification system. Classifies UK population into 15 main socio-economic groups and within this, 66 detailed types. ARK LEISURE Values-based segmentation tool. UK market divided into eight segments: Cosmopolitans, Discoverers, Traditionals, Functionals,Habituals, Followers, High Street, Style Hounds. Used by a number of organisations to segment UK tourism markets.

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Definitions

Term Description Tourism/Visitor ‘A Visitor is a traveller taking a trip to a main destination outside his/her usual environment, for less than a year, for any main purpose (business, leisure or other personal purpose) other than to be employed by a resident entity in the country or place visited’ (International Recommendations on Tourism Statistics (IRTS), 2008/ONS Guidance Note One: Definitions of Tourism. Domestic tourism Domestic tourism comprises the activities of a resident visitor within the country either as part of a domestic trip or part of an outbound trip. (ONS)

A visitor is classified as a tourist if his/her trip includes an overnight stay (ONS) Inbound tourism Inbound tourism comprises the activities of a non-resident visitor within the country on an inbound trip (ONS) Day Visits A visit, not including an overnight stay, involving:

 participation in one or more of a given list of activities (e.g. visiting friends/family for leisure, going to visitor attractions, exploring an area, going out for a meal, ‘special, shopping, undertaking outdoor leisure activities)  lasting at least three hours, including time spent travelling to the destination  a visit that is not undertaken very regularly  a destination that is different from the place where the visitor lives or works (if the visit is taken from the workplace). This rule is not applied when the visit has involved watching live sporting events, going to visitor attractions or going to special public events.  (GB Day Visits Survey) Business visitors Visitors whose main purpose of trip is ‘to do paid work/ on business’, ‘to attend a conference’ or ‘to attend an exhibition, trade show or agricultural show’. (Great Britain Tourism Survey) Bedrooms and bedspaces Both bedrooms and bedspaces are used in measures of capacity and performance of accommodation. The former is used in ‘RevPar’ (see below) while GVA and economic impact calculation is usually based on bedspaces. It is easier to acquire information from accommodation providers on bedrooms than on bedspaces. If necessary the number of bedrooms multiplied by 2.5 will indicate the approximate number of bedspaces.

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Term Description Visitor Attraction ‘An attraction where it is feasible to charge admission for the sole purpose of sightseeing. The attraction must be a permanently established excursion destination, a primary purpose of which is to allow access for entertainment, interest or education and can include places of worship (but excludes small parish churches); rather than being primarily a retail outlet or a venue for sporting, theatrical or film performances. It must be open to the public without prior booking, for published periods each year, and should be capable of attracting day visitors or tourists, as well as local residents. In addition, the attraction must be a single business under a single management, so that it is capable of answering the economic questions on revenue, employment etc.’ (VisitEngland, Annual Survey of Visits to Visitor Attractions) GVA (Gross Value Added) GVA is the value of output less the value of intermediate consumption. It measures the contribution to the economy of each individual producer, industry or sector. GVA is used in the estimation of GDP. GDP (Gross Domestic Product) GDP is a key indicator of the state of the whole economy. In the UK, three theoretical approaches are used to estimate GDP: 'production', 'income' and 'expenditure'.

 The 'production' approach to estimating GDP looks at the contribution of each economic unit by estimating the value of an output (goods or services) less the value of inputs used in that output's production process.  The income approach to estimating GDP measures the incomes earned by individuals (e.g. wages) and corporations (for example, profits) in the production of outputs (goods or services).  The expenditure approach to estimating GDP measures total expenditure on finished or final goods and services produced in the domestic economy.

All three approaches to estimating GDP are balanced annually using the Input-Output Supply and Use Tables accounting framework.

When using the production or income approaches, the contribution to the economy of each industry or sector is measured using GVA. The link between GVA and GDP can be defined as:

 GVA (at current basic prices; available by industry only)  plus taxes on products (available at whole economy level only)

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Term Description  less subsidies on products (available at whole economy level only)  equals GDP (at current market prices; available at whole economy level only)

GVA + taxes on products - subsidies on products = GDP FTE Full time equivalent. For example, a part-time worker employed for 20 hours a week where full-time work consists of 40 hours, is counted as 0.5 FTE. Direct impact The gross direct impact of tourism is the total value of tourism spending in the area. This covers tourism spending in hotels, restaurants, shops, taxis or any business that receives visitor expenditure directly. Indirect impact Indirect impact arises from the generation of economic activity by subsequent rounds of expenditure (e.g. as hotels purchase food and drink from local suppliers and use the services of local laundries, builders, banks etc.) Induced impact Induced impact arises from the spending of income accruing to local residents from wages and profits during the direct and indirect rounds. RevPAR Revenue per available room (room revenue divided by available rooms. It can also be calculated by multiplying the average room rate by the room occupancy) ADR Average Daily Rate (room revenue (excluding services and taxes) divided by the number of occupied rooms) NUTS Nomenclature of Units for Territorial Statistics – is a geographical nomenclature subdividing the territory of the EU into regions at three different levels (NUTS 1, 2 and 3, respectively, moving from larger to smaller territorial units). In England, NUTS 1 corresponds to Government Office regions; NUTS 2 – counties/groups of counties; NUTS 3 – counties/groups of unitary authorities. STEAM Scarborough Tourism Economic Activity Monitor – tourism economic impact model Cambridge Cambridge Local Area Model – tourism economic impact model

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Tourism Industries (as defined by UNWTO) SIC 2007 Description Accommodation for visitors 55100 Hotels and similar accommodation 55202 Youth hostels 55300 Recreational vehicle parks, trailer parks and camping grounds 55201 Holiday centres and villages 55209 Other holiday and other collective accommodation 55900 Other accommodation 68209 Other letting and operating of own or leased real estate* 68320 Management of real estate on a fee or contract basis Food and beverage serving activities 56101 Licensed restaurants 56102 Unlicensed restaurants and cafes 56103 Take-away food shops and mobile food stands 56290 Other food services 56210 Event catering activities 56301 Licensed clubs 56302 Public houses and bars Railway passenger transport 49100 Passenger rail transport, interurban Road passenger transport 49320 Taxi operation 49390 Other passenger land transport Water passenger transport 50100 Sea and coastal passenger water transport 50300 Inland passenger water transport Air passenger transport 51101 Scheduled passenger air transport 51102 Non-scheduled passenger air transport Transport equipment rental 77110 Renting and leasing of cars and light motor vehicles 77341 Renting and leasing of passenger water transport equipment 77351 Renting and leasing of passenger air transport equipment Travel agencies & other reservation services activities 79110 Travel agency activities 79120 Tour operator activities 79901 Activities of tour guides

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Tourism Industries (as defined by UNWTO) SIC 2007 Description 79909 Other reservation service activities n.e.c Cultural activities 90010 Performing arts 90020 Support activities for the performing arts 90030 Artistic creation 90040 Operation of arts facilities 91020 Museums activities 91030 Operation of historical sites and buildings and similar visitor attractions 91040 Botanical & zoological gardens and nature reserves activities Sporting & recreational activities 92000 Gambling & betting activities 93110 Operation of sports facilities 93199 Other sports activities 93210 Activities of amusement parks and theme parks 93290 Other amusement and recreation activities n.e.c 77210 Renting and leasing of recreational and sports goods Country-specific tourism characteristic activities 82301 Activities of exhibition and fair organisers 82302 Activities of conference organisers 68202 Letting and operating of conference and exhibition centres