DANNY LASOSKI MARKETING INFORMATION ©2007 Danny Lasoski Racing. All Rights Reserved. Photography provided by Dennis Krieger Imagery. NATIONAL MEDIA EXPOSURE MEDIA COST COMPARISION National Television: DANNY LASOSKI • ESPN Direct Mail Postcard & Calling Campaign Birth date: 2/3/59 • ESPN 2 (Cost Estimate:based on 5,000 mailings) Hometown: Dover, Missouri • Speed Channel Mailer development: $175.00 (design & layout) Printing: $750.00 Nickname: The Dude Print Media Coverage: • National Speed Sport News Bulk mail postage: $1,300.00 The Dude enters 2007 once again driving for Dennis Roth and the Roth Motorsports • Hawkeye Racing News Call center: $6,250.00 (250 billable hours. @ Team. This season will be Lasoski’s fifth year driving for Roth as “The Dude” piloted the • FlatOut Illustrated $25) Roth sprinter in competition 1998-2000 and to the National Sprint Tour • Cherkerd Flag Racing News Total campaign cost: $8,475.00 • Sprint Car and Midget Magazine Cost per impression: $1.70 Championship in 2006. The potent team has won 51 races together including winning • USA Today their first crown in 1998. Duration: 20 days National Websites Quick stats (As of 3/07): • www.hoseheads.com Billboard Advertising • Career Victories total more than 350 A-Main wins • www.whowon.com • www.nationalspeedsportnewsl.com (based on 12 month contract in metro area) • Four-time Knoxville Nationals Champion (1998, 2001, 2003 & 2004) • www.sprintsandmidgets.com Billboard artwork development: $175.00 (design & layout) • 2001 World of Outlaws Champion • www.dannylasoski.com Production & rent: $1,800.00 (per month) • 2006 National Sprint Tour Champion • www.theworldofoutlaws.com Total annual cost: $21,000.00 • Finished second in World of Outlaws Point Standings four times (1999, 2002, 2003 & 2004) Cost per impression: Unknown • Four-time competitor with Crown Royal International Race of Champions (IROC) Duration: 365 days • IROC victory at and April 2, 2004 • Seven time Point Champion (1986, 89, 90, 92, 93, Radio Advertising 94, 96) Average cost per 30 second spot: $100.00 • All time Feature Victory leader at Knoxville Raceway (88) Annual radio campaign cost of • 74 career World of Outlaws A-Main victories 10 ads per week for 1 year: $52,000.00 • Became the first driver in WoO Series history to put together Duration: 365 days a clean sweep (set Fast Time and won Heat Race, Dash Race and Feature Race) in a preliminary program on August 30, 2003 during the Harvest Classic at Calistoga TV Advertising (1) 30-second commercial on U.S. Speedway network television prime time cost: $190,000.00 • Has won feature races at 96 different race tracks across BENEFITS OF LASOSKI RACING Daytime: $21,960.00 the USA and Australia MANAGEABILITY: Duration: 30 Seconds • Received the World of Outlaws’ Most Improved Driver Since the typical racing team participates in a scheduled series of events, a sponsor can work at effectively Award following the 1998 season utilizing his/her involvement with the team over a period of months, tailoring their needs as we go. TV media is measured in CPM LOCALIZED: (cost per thousand impressions) The high degree of visibility enjoyed by these events in cities adjacent to the speedway allows for a wide Example: A 30 second spot during a range of promotional possibilities. program with viewer ship of FOCUS AND EMPHASIS: LASOSKI RACINGS SPONSORSHIP 250,000 would cost: $5,000.00 An often-overlooked phenomenon is racing’s ability to provide a company dramatic exposure in its industry’s MARKETING OBJECTIVES Cost per impression: $0.20 trades press, reaching critical target audiences. • Build brand / name awareness Duration: 30 Seconds OVERSIZED HANDOUTS: • Build a winning image among your targeted audience. We can produce full color handouts with your company name and logo, message and a picture of • Build sales before, during and after each race. your car. These would be handed out at racing events and public appearances. • Build employee morale. ROI ON ADVERTISING INVESTMENT • Earn publicity and exposure in local, regional, and Media Total Impressions RACING ATTIRE/SPORTSWEAR: national print and broadcast media. T-shirts and sweatshirts will be produced that will display your company name, logo, & Posters 500,000 • Create a high-excitement merchandising vehicle for Herocards 30,000 message. Product and service information can be distributed with each purchase, which cross-promotions and tie-ins. will enhance the exposure of your company. Apparel 1,000,000 • Increase industry visibility through public and media activities. Website 48,000 • Create a unified marketing strategy by reinforcing the sponsorship TEAM TRANSPORTER GRAPHICS: Site Promotions 25,000 The race car transporter could be a rolling billboard for your company. Millions of people in advertising, sales promotions,employee relations, public relations will be seeing the “rolling billboard” on the way to and from all racing events. and merchandising. National periodical exposure 90,000 • Distinguishing yourself from your competition. National TV Coverage 4,400,000 RACE CAR GRAPHICS: Annual WoO Attendance 810,000 Your company name and logo will be boldly presented on the race car. Your www.worldofoutlaws.com 2,400,000 logo will be seen by multitudes of affluent prospects. Total Impressions 9,303,000 ADVERTISING IMPACT: Sponsorship cost $500,000 The impressive sight of the sponsor’s name on a racecar will “Auto racing is the 3rd largest spectator sport in the USA and Sprint leave a lasting image in the minds of viewers of all ages. Brand Car racing is the 3rd largest form of motorsports.” loyalty is stronger in motorsports than in any other sport. (Ted Johnson, The Late World of Outlaws President) Cost Per Impression $0.054