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"It was the look boxers get just before the referee calls a TKO. erIk was goIng down, and It was very hard to watch." 12 SUMMER 2008 SOURCE ® BUELL OR th e I BUELL WARR OF ROAD FACES NAL THE I g I OR © 2008 Buell. All Rights Reserved. 25TH ANNIVERSARY EDITION ANNIVERSARY 25TH MOVING? Fuell® is mailed Standard and will not be forwarded. THE Please update your address in your owner’s profile on buell.com. Presorted Standard U.S. POSTAGE PAID Buell Motorcycle Company Buell 2799 Buell Drive, East Troy, WI 53120 INNOVATION OF QUARTER-CENTURY buell.com ©2008 Buell Motorcycle Company. All Rights Reserved. Printed in the U.S.A. SUMMER 2008 4 Buell Lines 5 Back Talk 6 Factory Buzz 25TH ANNIVERSARY 8 Twist of Fate 10 Battle Twins A sneak preview of 25 Years of Buell, an inside look at Buell history. 14 The Silver Collection A quarter-century of unexpected motorcycles. 18 Passion Players Meet some of the people behind the product. 24 Masterworks The original Buell “custom.” GEARHEAD 30 Ask Abe Our resident technical expert gets personal. STREETWISE 26 Desert Storming Tackling Baja on a Buell. 29 Streetfighters 10 Erik Buell unveils the RR1000. PHOTOGRAPHY: DAVE GESS Editor: Visit Buell Motorcycle Company on Fuell is mailed quarterly. Due to various circumstances, some information in WE CARE ABOUT YOU! Ride safely, respectfully, and within the limits of the Blast, BRAG, Buell, Buell Sport Minded, Cyclone, Different in Every Sense, Firebolt, Matt King the Internet at buell.com. this issue is subject to change. Buell, Fuell, Buell logos, and the Fuell masthead law and your abilities. -
American Thunder, from the Ashes of the Buell Motorcycle Company Rose a New Company – Erik Buell Racing
Published by: Chris & Jane Jessop. UK Buell Enthusiasts Group PO Box 271 Dewsbury Thunder WF12 0WA American Tel: 01924 518224 (evening) Newsletter Of The Independent [email protected] Spring 2010 UK Buell Enthusiasts Group UK Buell Enthusiasts Group Erik Buell Racing – American Racing Sportbikes As detailed in the Winter 2009/2010 issue of American Thunder, from the ashes of the Buell Motorcycle Company rose a new company – Erik Buell Racing. After just a few short months Erik Buell and his small team have redes- igned their web site and fully established the new company as a going concern. Their new web site contains full details of the 1125R DSB, 1125RR ASB and 1190RR race machines and a web shop where various Buell race com- ponents can be ordered on-line. The new web site address is www.ebracing.com With the kind permission of Erik Buell we‘ve reproduced some of the information from his new web site on pages 25 to 28. ———————————————— Erik Buell Racing 1190RR This issue contains a major feature on the Buell Thunderbolt series of motorcycles. Although not a very popular model on this side of the Atlantic, the S2/S3 Thunderbolts do have a small and dedicated following. See pages 6 to 19 for a full appraisal of this model. ———————————————— Also in this issue is a preview of our 2010 events calendar. One of UKBEG‘s main strengths has always been the number of Buell events it organises – see pages 20 to 24 for details. Contents: Page 2: UKBEG Emma Radford Memorial. Page 2 & 3: Buell Motorcycle Company – The Final Days. -
New Owner of Erik Buell Racing Says the Firm Could Make a Comeback
New Owner of Erik Buell Racing Says the Firm Could Make a Comeback Liquid Asset Partners was successful in purchasing the assets of EBR after an eight month process by the Court Receiver. Milwaukee, WI (PRWEB) January 20, 2016 -- The sale of Erik Buell Racing was approved Thursday in Walworth County Circuit Court with Grand Rapids, MI based Liquid Asset Partners as the winning bidder. Erik Buell Racing (EBR) is an East Troy, WI motorcycle manufacturer that ceased operations in April 2015. EBR was involved in a venture in 2014 with Hero MotoCorp Ltd., which ended in a settlement in July 2015. EBR was founded by Erik Buell in 2010 after Harley-Davidson closed the Buell Motorcycle Company in 2009. Liquid Asset Partners was successful in purchasing the assets after an eight month process by the Court Receiver. Liquid Asset Partners has a long history in the motorcycle industry working with major manufacturers & distributors to sell assets and intellectual property. They plan to run a simple two part sale process. Part one is running a sale process to secure a new buyer who has the proper experience, financial ability, and desire to continue manufacturing EBR’s motorcycles for many years to come. Part two is a Public Orderly Liquidation of assets that will start January 21st, 2016. “I believe Erik Buell Racing (EBR) has established themselves as one of the premier motorcycle manufacturers in the world and has strong potential as a viable business,” said Bill Melvin, CEO of Liquid Asset Partners. “Hundreds of millions of dollars have been spent on research and design to arrive at the EBR RS, RX, and SX platforms, which have proven themselves on the racing circuit to be state of the art and in dealer sales to be in high demand. -
Harley-Davidson, Inc
HARLEY-DAVIDSON, INC. Dalton E. Brannen Jeffrey R. Miller Nabil A. Ibrahim Augusta State University In 1903, two young childhood friends from Wisconsin developed their first prototype of a motor- powered bicycle. It was capable of speeds of almost 25 miles per hour. Today, Harley- Davidson (HD) is the only major American manufacturing concern that continues to produce American-made motorcycles. Harley-Davidson has had a long and proud tradition. However, it has also faced many problems. While producing a poor product and encountering significant competition from Japanese companies, Harley-Davidson came close to bankruptcy. The company’s turnaround was spectacular. During its history, Harley-Davidson has had five distinct management tenures or waves, each of which had a significant impact on its operations. The story of Harley-Davidson shows the impact that management can have on a company, both for bad and for good. Much can be learned from one of the greatest comebacks in the history of American business. INTRODUCTION The story of Harley-Davidson Motor Company (HD) is one of the most remarkable in the history of American enterprise. From its humble beginnings in 1903 in a backyard shed, the company grew steadily even through the travails of the Depression and two World Wars. However, the growth stalled and severe problems became evident in the late 1960’s. The excellent reputation that Harley-Davidson had developed was on a downward spiral as the products they produced were of poor quality and dated design and technology. Their market share was minuscule. To make matters worse, during the 1960’s and 1970’s, Japanese companies significantly increased exports of motorcycles to the United States and, in the process, were accused of dumping.