MEDIA KIT 2018 FORWARD TIMES History

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MEDIA KIT 2018 FORWARD TIMES History. The Forward Times Family Tradition aren Carter Richards serves as CEO and Publisher of The Forward Times, the South’s largest Black Kowned and independently published newspaper. Karen has continued the iconic legacy of her parents and after thirty years of working in the family business in various administrative and managerial positions, she took over the helm and transitioned the business into one of the leading multimedia companies in the country. Karen serves as 1st Vice Chair for the National News- paper Publishers Association (NNPA consists of over 200 Julius Carter African American newspa- 1914 - 1971 pers across the country). The Forward Times re- mains the strongest infor- ulius Carter founded the Forward Times in 1960 as a mation vehicle and most means of uniting Black Houston in order to overcome trusted voice for African the obstacles that were holding us in the shackles of J Americans in the city of second class citizenry. Mr. Carter passed away in 1971, after Houston and throughout the building the Forward Times into one of the major newspa- southern region. pers in Houston -- a weekly publication that went head to head with two dailies. The Forward Times had truly become The Forward Times has been the voice of hope for Black Houstonians. Karen Carter Richards the recipient of various local and national awards for jour- nalistic and digital excellence, including best graphic de- signs, layout, and editorial excellence. In addition to being an award-winning and historic publication, The Forward Times boasts a paid and controlled circulation of roughly 65,000 and is one of the few publi- cations that holds a second-class mailing permit that al- lows us to mail the newspapers directly into the homes of subscribers. The Forward Times holds memberships in the National Newspaper Publishers Association, Texas Press Ser- vice, Texas Publishers Association, Texas Business Alliance, The National Association of Black Journalists Lenora Carter and the Better Business Bureau. 1941 - 2010 I had promised myself that I would enora “Doll” Carter fully understood the significance of her husband’s desire to always keep his legacy in the keep the paper going – at least until L family. “Doll” Carter was the CEO, Editor, and Publisher it reached it’s fiftieth anniversary, no of the Forward Times for 39 years. Under her leadership the “ Forward Times grew to become the south’s largest indepen- matter what, because in my heart I dently owned and published African American newspaper. considered it a monument to him.” Mrs. Carter served on numerous boards and held official positions in many organizations, including National News- paper Publishers Association. - Lenora “Doll” Carter

Forward Times Publishing Co. Inc. FORWARD TIMES Market. The Black Press is the heart, soul, and spirit of the Black Community. Black consumers remain at the forefront of social trends and media consumption - Nielsen: The African American Consumer Report

lack Newspapers represent the 18 & Under most powerful and persuasive means of reaching the African 45 - 64 18 - 24 American consumer. The buying power of the African American 8% community increased by 165% 28% 11% Bin the past seven years. This buying power currently stands at over $1.1 trillion and is expected to reach $1.5 trillion by 2021. 19% Print Demographics 34%

Established: 1960 65 & Older Paid and Controlled Circulation: 64,580 25 - 44 Frequency: Weekly Readership: 258,320 Houston Population: 2,239,558 53% Married Total Black Population: 23.7% 25% 66% 22% Divorced Graduated/Attended Single College

Female 63% Marital Status $70,000 - 100,000

Gender 10% 50% 40% $100,000+ $50,000 - 70,000 Male 37% Income

Forward Times Publishing Co. Inc. FORWARD TIMES Web. Custom Digital Packages Available! Custom bundles are designed to increase your company’s visibility with our readers and help you take advantage of frequency and volume rates.

Online Services

Social Media Blast Facebook, Twitter, and Instagram posting of your display ad weekly for 1 month Cost: $200/mo

Email Blast We will distribute your advertisement to The Forward Times Database of your display ad once per week for 1 month Cost: $250 - 1 Eblast $750 - 4 Eblast

Commercial Video 15 sec 15 second commercial video advertisement. Production and editing services available at an additional cost. Cost: $250

Commercial Video 30 sec 30 second commercial video advertisement. Production and editing services available at an additional cost. Cost: $350

Commercial Video 60 sec We will post your 60 second promotional video to our digital and social media platforms weekly for 1 month. (Website, Social Media and Eblast) Production and editing services available at an additional cost. Cost: $500

Send advertisements to [email protected] Advertisement Measurements Type Dimension File Type Cost

Head Banner 1050 x 110 pixels JPEG, PDF Cost: $2,000/mo

Home Page Stationary 250 x 250 pixels JPEG, PDF Cost: $450/mo Sidebar Web Button

Sidebar Rotator 250 x 250 pixels File Types: JPEG, PDF Cost: $350/mo

Footer Banner 728 x 90 pixels File Types: JPEG, PDF Cost: $1,500/mo

Call 713-526-4727 for more information concerning custom advertisements.

Forward Times Publishing Co. Inc. FORWARD TIMES Find. Distribution Zip Codes 77001 77020 77045 77068 77087 77002 77021 77047 77069 77088 77003 77022 77048 77070 77089 77004 77024 77051 77071 77090 77005 77026 77053 77074 77091 77006 77027 77058 77078 77095 77007 77031 77060 77079 77096 77008 77033 77062 77081 77098 77009 77035 77063 77082 77099 77011 77036 77064 77083 77013 ... and more! 77016 77040 77065 77085 77230 77018 77042 77066 77086 77373 Detailed distribution zip code list is available upon request.

Counties ANGELINA • BRAZORIA • BRAZOS • FORT BEND HARDEN • HARRIS • HOUSTON • JASPER JEFFERSON • LAVACA • LIBERTY MONTGOMERY • ORANGE POLK • ROBINSON WALKER • WALLER WASHINGTON

Subscriber Zip Codes 04769 35203 73111 76105 77021 77061 77208 77346 77530 77843 79512 92519 07920 38738 75006 76126 77022 77062 77210 77348 77532 77864 79549 92570 07928 43210 75086 76367 77023 77063 77221 77349 77535 77868 79601 92592 10013 44105 75201 76424 77024 77066 77222 77351 77536 77869 79735 93117 10036 44707 75210 76511 77025 77067 77223 77373 77539 77880 79761 94010 10530 45406 75216 76528 77026 77070 77225 77375 77541 77901 79924 94124 11787 48076 75219 76543 77027 77071 77228 77378 77545 77954 80003 94530 14211 48084 75230 76544 77028 77072 77233 77379 77546 77979 80012 94539 19317 53201 75240 76567 77029 77074 77234 77380 77547 78071 80111 94544 20001 60197 75241 76597 77030 77075 77236 77396 77550 78102 80249 94590 20010 60423 75418 76599 77031 77077 77240 77401 77555 78109 85022 94601 20017 60563 75501 76661 77032 77078 77245 77402 77568 78119 85033 94603 20059 60604 75570 76705 77033 77079 77248 77413 77571 78204 85211 94605 20515 60610 75653 76711 77034 77080 77251 77422 77572 78210 85302 94610 20716 60616 75670 76801 77035 77081 77252 77423 77573 78252 85718 94662 20735 60620 75702 77001 77036 77083 77253 77429 77575 78539 86002 94702 20744 60637 75785 77002 77038 77084 77257 77434 77583 78701 90010 95823 20794 60964 75802 77003 77039 77085 77265 77446 77584 78702 90017 95833 20910 66027 75851 77004 77040 77086 77270 77449 77586 78711 90019 96663 21133 69337 75852 77005 77041 77087 77271 77459 77590 78713 90027 97123 21209 70125 75860 77006 77043 77088 77272 77469 77591 78720 90047 97208 22191 70569 75861 77007 77044 77089 77275 77471 77598 78721 90056 97405 23521 70601 75880 77008 77045 77090 77277 77477 77640 78723 90061 99505 27261 70615 75882 77009 77047 77091 77288 77477 77642 78752 90066 99508 27379 70712 75884 77010 77048 77092 77293 77478 77656 78767 90221 28301 70714 75886 77013 77049 77093 77328 77479 77701 78768 90250 28715 70813 75935 77014 77051 77094 77338 77488 77705 78861 90305 30019 70898 75941 77015 77053 77095 77339 77489 77720 78956 90501 30301 71446 75961 77016 77054 77096 77340 77502 77802 79065 90701 30314 71463 75979 77017 77055 77098 77342 77503 77803 79107 91359 30361 71483 76017 77018 77056 77099 77343 77515 77805 79201 91360 31401 72701 76067 77019 77057 77204 77344 77520 77833 79331 92102 34996 73047 76104 77020 77060 77207 77345 77521 77834 79404 92114

Forward Times Publishing Co. Inc. FORWARD TIMES Join. SPECIAL EDITIONS WITH EVENTS

January May September Martin Luther King African American Insurance Guide January 10 - 16 Health Awareness “Are You Covered…Everything Deadline: January 5 May 16 - 22 African Americans Need to Know Deadline: May 11 About Insurance” September 5 - 11 Deadline: August 31

February June October Black History Month Juneteenth: Missouri City Cancer Awareness February 14 - 20 Juneteenth Festival October 3 - 9 Deadline: February 9 June 13 - 19 Deadline: September 29 Deadline: June 8 Voter’s Guide: 2018 Mid-Term Election October 17 - 23 Deadline: October 10 March July November Women’s History Month Automobile Consumer Guide TBD “An Evening Celebrating a July 11 - 17 Generation of Queens” Deadline: July 6 TBD

April August December MLK50 Back to School Edition Celebrate Kwanzaa “50 Years After April 4, 1968” August 1 - 7 December 26 - January 1 April 4 - 10 Deadline: July 27 Deadline: December 21 Deadline: March 30 Jackie Robinson Appreciation Day #42 April 11 - 17 Deadline: April 6 * Issue themes subject to change. Special Editions are listed in blue and Special Events are listed in red.

Forward Times Publishing Co. Inc. FORWARD TIMES Rates. National Rates (Per Column Inch) Competitive Rates Houston Forward Times (Classified) $36.75 The Forward Times will work with you to provide Local Rates Size USD an advertising option that will fit any budget. Full Page (Classified) 127.5” $4,685.63 Half Page 63” $2,315.25 One-Third Page 42” $1,543.50 One-Fourth Page 31.5” $1,157.63 Mechanical Measurements One-Eighth Page 15.75” $578.81 1 column 1.7986” National Contract Frequency/Volume Combo Discount Rates 2 column 3.7639” 3 column 5.7292” Size USD 4 column 7.69” 250” $36.75 PCI” $34.60 9.6597” 5 column 500” $33.60 6 column 11.625” 750” $31.60 Depth of Full Column: 21 1/4 inches 1,000” $30.00 Double Truck Mechanical Measurements 1,250” $29.00 12 column = 23.25 inches x 21.25 in depth 1,500” $27.00 Local Rates (Per Column Inch) 2,500” $26.60 Houston Forward Times (Classified) $30.00 Closing Times/ Material Deadline Houston Forward Times (Display) $32.75 Tuesdays @ 12:00 noon Color Rate - Add $600.00 Distribution Days Houston Forward Times...... Wednesday Local Rates Size USD Advertising Rate Policy Full Page (Display) 127.5” $4,175.63 • The Houston Forward Times reserves the right to correct any advertisement, to Half Page 63” $2,063.25 delete any objectionable words or phrases, or refuse any advertisement. One-Third Page 42” • Any dispute an advertiser may have with any invoice received shall contact the $1,375.50 Accounts Receivable within 30 days of the billing date. One-Fourth Page 31.5” $1,031.63 • No charge for preferred positions are included in rates as set forth, consequent- ly, The Houston Forward Times cannot guarantee positions on any specified One-Eighth Page 15.75” $515.81 pages or sections. However, every effort will be made to place advertising in line with the account’s preference as possible. Local Contract Frequency/Volume Combo Discount Rates • Advertisements in excess of 18.5 inches deep in any column width will be billed Size USD as full column depth (21.25 inches per column). Billing is based on 21.25 inches per column and 127.5 inches per page. 250” $30.00 Commissions and Terms of Payment 500” $28.00 • National rates and agency ads: 15% commission • No cash discounts allowed 750” $26.00 • Local display and classified rates are non-commissionable • Political advertising must be paid for before insertion 1,000” $24.00 • All charges are payable upon receipt of invoice 1,250” $22.00 • Late charges are assessed on past due accounts • Production work must be approved within 24 hours from the time of transmission 1,500” $20.00 to CLIENT to avoid delays in the proposed ad placement. • Cancellations must be received 24 hours before material deadline. 2,500” $19.00 • Advertiser is liable for the full cost of reserved space if cancellation is received after material deadline or failure to provide advertising creative by material deadline.

Forward Times Publishing Co. Inc. FORWARD TIMES Active Readers People that engage in newspaper reading are often actively looking for information, deals and Sizes. coupons. The newspaper is a uniquely less intrusitve advertising experience. Various Sizes Targeted Audience Don’t see the size you want below? Custom Forward Times Newspaper serves a specific sizing options are available upon request. loyal audience.

FULL PAGE HALF PAGE (VERTICAL) (6 Cols.) 11.625in. x 21.25in. HALF PAGE (3 Cols.) (HORIZONTAL) 5.73in. x 21.25in. (6 Cols.) JUNIOR PAGE 11.625in. x 10.5in. (5 Cols.) 9.7in. x 16.75in.

THIRD PAGE (4 Cols.) 7.7in. x 10.5in. STRIP AD (6 Cols.) 11.625in. x 2.75in.

SPADEA WRAP QUARTER PAGE (3 Cols.) 20” AD 5.73in. x 10.5in. (2 Cols.) 3.76in. x 9.75in.

EIGHTH PAGE 10” Ad (3 Cols.) (2 Cols.) 5.73in. x 5.25in. 3.76in. x 4.75in.

Call or email for pricing. HALF PAGE (FRONT) BACK PAGE (3 Cols.) 5.73in. x 21.25in. (6 Cols.) 11.625in. x 21.25in. SPADEA TRUCK (9 Cols.) 17.355in. x 21.25in. Pre-Printed Inserts Local National 4 Standard, 8 Tabloid $40 per M $50 Single Card Inserts...... $55 6 Standard,12 Tabloid $50 per M $55 • No handling charges. • A minimum of 10,000 acceptable. 8 Standard, 16 Tabloid $55 per M $60 • Must deliver to Forward Times seven days prior 10 Standard, 20 Tabloid $60 per M $65 to insertion date. • Card inserts on 70 lb. or heavier stock preferred. 12 Standard, 24 Tabloid $65 per M $70 Call or email for pricing.

Forward Times Publishing Co. Inc. The Julius & Lenora Carter Scholarship & Youth Foundation

The Julius and Lenora Carter Schol- arship and Youth Foundation was established in September 2010. After the sudden passing of Lenora “Doll” Carter, Publisher and CEO of Forward Times Publishing Company, Inc. in 2010, the daughter of the founders, Karen Carter Richards, became the Publisher and CEO of the Forward Times, and took the initiative of establish the Foundation in her parents’ honor. Julius Carter and his wife, Lenora, founded the Forward Times Publishing Company in January 1960. During their tenure, the Carters privately assisted students who aspired to excel in the area of journalism. The Carter’s saw a need to positively influence the decline in interest when it came to vetting stories, qualifying subjects, and upholding journalism ethics by extending more knowledge to students by providing a means to help them garner better education in the field of journalism.

In keeping with the legacy and history of the newspaper, Karen understood that the future of new media could be breached with the volumes of white noise reporting online. Currently, as part of the Carter legacy, the private assistance once personally handed out to a few students is now available to more students who are seeking to advance their careers in the field of journalism and digital communications through the Julius and Lenora Carter Scholarship and Youth Foundation, a 503(c) company. The Carter legacy will live on through the well-appointed works of the students who have benefited from both the scholarships offered and the Foundation itself. In keeping with the Foundation’s charter, it has part- nered with local businesses and corporations to grant scholarships to qualified high school and university students that meet eligibility requirements. T he Foundation has granted more than $30,000 in scholarships and helped numerous low and/or medium income high school seniors and college students, from both public and private schools within the Greater Houston Metropolitan area to continue their education. Additionally, the Foundation affords these students the unique opportunity for real world experience by providing an intern experience at The Forward Times.

Forward Times Publishing Co. Inc. FORWARD TIMES

Contact. Follow us on social media... FORWARD TIMES PUBLISHING CO. Phone: 713.526.4727 Fax: 713.526.3170 [email protected] Search: @forwardtimes www.forwardtimes.com

CEO and Publisher Social Media Editor/ Receptionist Karen Carter Richards Nykayla Richards [email protected] [email protected] Business Manager and Advertising Manager Web/Digital Media Manager Chelsea Lenora White Brannon Nealy [email protected] [email protected] [email protected] Circulation Manager Graphic Designer and Managing Editor Patsy Hunter Grace Boateng [email protected] [email protected] Health Editor Associate Editor/Advertising Valecia Weeks Jeffrey L. Boney [email protected] [email protected] Society Editor Technology Manager Tyrone Willis Joyce Jenkins [email protected] [email protected] Pressman Ervin Jackson

Memberships National Newspaper Publishers Association • Texas Press Service Texas Publisher Association • Texas Business Alliance • Better Business Bureau National Association of Black Journalists • Greater Houston Black Chamber

Business Office Billing Address 4411 Almeda P.O. BOX 8346 Houston, Texas 77004 Houston, Texas 77288-8346

Forward Times Publishing Co. Inc.