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Wellness surge breaks the Catch 22

New research shows there’s a tipping point where greater business volume transforms profi tability, indicating the industry must focus single-mindedly on all aspects of occupancy, from yield management to turnaway analysis. Wellness is also key

s more consumers turn to a wellness lifestyle, spas PKFC says spa managers in urban in the US are enjoying the benefits in US urban spas Aof increased volume, with profits up translated revenue growth signifi cantly, according to a new report from into a signifi cant profi t PKFC – Trends® in the Hotel Spa Industry. The report shows spa and wellness as the increase of 13.9 per cent standout performers: while spa revenues were increasing at 4.6 per cent in 2013, the combined revenues from other departments, such as food PKFC found evidence of a wellness ripple eff ect too, and beverage and retail, only grew by 4.4 per cent. saying that the revenue sources that increased the most Couple this with the fact that spa managers controlled were whole-health oriented. They also found customers no their cost increases to 2.5 per cent and urban hotel longer expect a spa and wellness experience solely in the spa departments were able to translate this growth in spa. “We expect hotels to take advantage of the desire for revenue into a signifi cant profi t increase of 13.9 percent. whole-health options and drive revenue elsewhere in the Andrea Foster, VP and national director of spa and hotel by off ering spa menus, healthy bedrooms/meeting wellness consulting for PKFC says the performance rooms and fi tness programmes like bike shares.” is in part explained by growth in volume: “Scheduling Wellness tourism is high on the industry’s agenda (see spa technicians has always been a challenge. However, our feature on page 96) and identifi ed by SRI, for the as volumes increase, it’s easier for managers to bring GSWS, as a fast-growing, US$494bn (€384bn, £301bn) on personnel for longer shifts and have the confi dence market, with 587 million trips in 2013. It’s fascinating there’ll be suffi cient revenues to cover the labor cost.” to see how this trend is impacting the various market There are wider lessons for the spa industry here. Too sectors as we move towards a more holistic approach. many spas are bumping along the bottom, with low Liz Terry, editor twitter: @elizterry occupancy leading to nervous management limiting therapist availability which leads to higher levels of turnaways, a downward spiral and lack of engagement. Can wellness help It’s exciting that consumer behaviour is driving urban spas drive volume? hotel spas out of this Catch 22 situation and shows the profi t potential spas have when they get critical mass. Comment on our blog at We need to be brave enough to learn from this and risk blog.spabusiness.com ramping up wellness marketing and therapist availability.

CONTACT US: Spa Business magazine, Leisure Media, Portmill House, Portmill Lane, Hitchin, Hertfordshire, SG5 1DJ, UK TEL: +44 (0)1462 431385 EMAIL: [email protected] TWITTER: @spabusinessmag FACEBOOK: Facebook.com/spabusiness

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www.sppabusiness.comabusiness.com CONTENTS ISSUE 4 2014

p40 Steve Jeisman, group director of spa and development at Alila Hotels & Resorts in Asia SHUTTERSTOCK.COM/DIRIMA ©CHRISTIAN BANFIELD AND HELEN ABRAHAM BANFIELD ©CHRISTIAN p58 Water and mud therapies in central and eastern Europe p30 Spa Foresight™

7|Editor’s letter 40|Interview: Steve Jeisman 68|Everyone’s talking Liz Terry shares her thoughts The group director of spas and about: development at Alila talks to Katie Jak Phillips gives a SWOT analysis 20|Letters Barnes about leading the way in spa of the Russian spa industry and Should there be consequences when innovation and about new investment gets insights from operators and therapists don’t reach retail targets? from US firm Geolo Capital consultants working in the sector

22|News 50|Ask an expert: Fasting 76|Interview: Jim Spear Carvajal leaves WTS for Delos; youth What makes a successful fasting The man behind a sustainable tourism hostel spa opens in ; and programme and how can spas offer enterprise in rural US lawsuit against corporate wellness them safely? Julie Cramer investigates 80|Tribal gathering 30|Spa Foresight™ 58|Therapy: Mineral matters Wellness and adventure tourism is a Trends, technologies and strategies Sophie Benge focuses on water and mud key focus for Nagi Tāhu, one of the which will shape the future of the therapies in the last of her series on richest Maori tribes in New Zealand. global spa and wellness industry wellness in central and eastern Europe Jennifer Harbottle finds out more

10 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com spa business uniting the world of wellness PHOTO SUPPLIED BY TE RĀNANGA O NGĀI TAHU

p98 Wearable tech p80 Hot spring developments by a Maori tribe in New Zealand

p88 Reviewing the 2014 Global Spa & Wellness Summit in p116 Groundbreaking research on fasting

88|Summit review: Bright future 102|Spa software: Katie Barnes shares her highlights Operator case studies – part 4 from the 2014 Global Spa & Wellness Business owners tell us how they’re Summit held in Marrakech, Morocco making spa software work for them

94|Research: Strength in numbers 106|Product focus: Nailcare The worldwide spa industry has grown A round-up of nailcare companies and 56 per cent since 2007 and is part of a what they have to off er spas US$3.4tn cluster according to the 2014 Global Spa & Wellness Economy Monitor 110|Spa kit Did you know that you can report. Ophelia Yeung reveals more Equipment and product launches receive a free subscription to Spa Business in its greener, 98|Wellness: Wearable technology 116|Research: Fast action paper-free, digital format? The latest wellness wearables for your Scientists have discovered that fasting spa, including devices by Google, can reboot the immune system and SIGN UP ONLINE: Apple and Ralph Lauren help with healthy ageing www.spabusiness.com/green

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Health Club Management Leisure Management Spa Business Attractions Management

Amenzone: A gym with Ceramic artist Paul Spa Foresight™: robot Facebook buys Oculus no TV or mirrors, and Cummins on his Tower of therapists, war zones and Rift and keeps the faith in tyres as the only kit London poppy installation edible environments virtual reality technology

The battle to combat Bristol’s plans for an Mineral matters: mud Shrek magic from Merlin childhood obesity artificial surfing lake and water therapies and DreamWorks

Making social media EIS’ Nigel Walker on The US$3.4tn global spa Should museums work for you preparing for Rio 2016 and wellness cluster prioritise people?

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Spa Business 3 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com/digital 15 www.sppabusiness.comabusiness.com CONTRIBUTORS

Katie Barnes Sophie Benge READER SERVICES Katie Barnes has a 13-year Sophie Benge is an author SUBSCRIPTIONS career in international spa, and journalist. Her latest Denise Adams +44 (0)1462 471930 wellness, beauty, health book Healing Sources – CIRCULATION and fi tness media. She’s Spas and Wellbeing from Michael Emmerson +44 (0)1462 471932 the managing editor of the Baltic to the Black Spa Business magazine and was also the Sea will be published this December EDITORIAL TEAM launch editor of the Spa Business by Prestel. Her business hungarymud EDITOR Handbook – a year-round resource for spa sells healing mud from for Liz Terry +44 (0)1462 431385 professionals that’s now in its sixth year. use in spas as well as for retail. MANAGING EDITOR Email: [email protected] Email: [email protected] Katie Barnes +44 (0)1462 471925 Twitter: @SpaBusinessKB Phone: +44 7951 056609 PRODUCT EDITOR Jason Holland +44 (0)1462 471922 Julie Cramer Jennifer Harbottle NEWSDESK Julie Cramer worked Jennifer Harbottle has Helen Andrews +44 (0)1462 471902 as news editor for BBC been a regular contrib- Tom Anstey +44 (0)1462 471916 News Online for more utor to Spa Business Katie Buckley +44 (0)1462 471936 than 10 years. She now magazine for the last Jak Phillips +44 (0)1462 471938 has a successful free- seven years and has ADVERTISING TEAM lance career writing articles focused established herself as a leading com- PUBLISHER/ADVERTISING SALES on health, fi tness, travel, hospital- mentator in the industry. Currently Astrid Ros +44 (0)1462 471911 ity and design. She is a former deputy based in China, she focuses on writing ADVERTISING SALES editor of the international industry about the Asia-Pacifi c leisure sector. magazine Leisure Management. Email: [email protected] Julie Badrick +44 (0)1462 471919 Email: [email protected] Phone: +86 1888 9846196 Chris Barnard +44 (0)1462 471907 John Challinor +44 (0)1202 742968 Jan Williams +44 (0)1462 471909 Jak Phillips Ophelia Yeung advertising – www.spa-kit.net Jak Phillips has written Ophelia Yeung has led Astrid Ros +44 (0)1462 471911 on subjects ranging from global research and spa recruitment & training sales politics and business, to consulting projects for Julie Badrick +44 (0)1462 431385 youth culture and leisure more than 20 years. She’s ADVERTISING PRODUCTION for titles such as Time a senior consultant at SRI Ed Gallagher +44 (0)1905 20198 Magazine, Vice and The Ecologist. He spent International and recently worked on the WEB TEAM 18 months working as a correspondent 2014 Global Spa & Wellness Economy WWW.SPA-KIT.NET in , before returning to the UK to Monitor report (p94). She specialises PRODUCT SEARCH ENGINE become head of news at Leisure Media. in competitiveness and innovation Email: [email protected] strategies for regions and industries. Jason Holland +44 (0)1462 471922 Phone: +44 1462 471938 Email: [email protected] SPABUSINESS.COM Michael Paramore +44 (0)1462 471926

Tim Nash +44 (0)1462 471917 ©CHRISTIAN BANFIELD & HELEN ABRAHAM The views expressed in individual articles are those of the author Dean Fox +44 (0)1462 471900 and do not necessarily represent those of the publisher, The Leisure Emma Harris +44 (0)1462 471921 Media Company Ltd. © Cybertrek Ltd 2014. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system DESIGN or transmitted in any form or by any means, electronic, mechanical, Andy Bundy +44 (0)1462 471924 photocopying, recording or otherwise, without prior permission of the copyright holder, Cybertrek Ltd. Registered at Stationers’ FINANCE Hall 30851, Spa Business ISSN 1479-912X is available on annual Denise Adams +44 (0)1462 471930 subscription for UK £31, Europe £42, USA/Canada £31, rest of world £42, from the Leisure Media Company Ltd. Portmill House, Portmill CREDIT CONTROL On the cover: Exploring wellness Lane, Hitchin SG5 1DJ, UK. Printed by Mansons. ©Cybertrek 2014 Rebekah Scott +44 (0)1462 733477 traditions across Europe (p58) ISSN 1479-912X. Digital edition at www.spabusiness.com/digital

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Do you have a strong opinion, or disagree with somebody else’s point of view on topics related to the spa industry? If so, Spa Business would love to hear from you. Email your letters, thoughts and suggestions to [email protected] SHUTTERSTOCK.COM/ BIKERIDERLONDON

Spas need to address what happens when staff don’t reach their retail targets

RETAIL TARGETS: WHERE ARE THE CONSEQUENCES? Dori Soukup, founder and CEO, InSPAration Management

While crossing the Atlantic systems and training and, importantly, it’s empty handed. This habit is costing spas after attending the Global also due to the lack of consequences when major revenue. This is the only industry I Spa & Wellness Summit (see targets are not met. know where a team can perform only half p88), I refl ected on points Of course performance expectations of their responsibilities (treatment without made by the speakers. must be set fi rst. To improve performance, retail) and keep their job. Retail expert Paul Price leaders need to outline obligations in Spas need to address the ‘what if’. What shared some great information on how to detail and set targets for both treatment if staff don’t reach retail targets month improve the sales experience. He spoke and retail volume per guest. Then they after month? What are you willing to about in-spa marketing, digital marketing, need to measure them daily and reward do? You can train and coach them, but emotional selling, appealing to peoples’ and recognise when it’s worthy. if they still don’t do it, what will you do? dreams and more. He had great things But what happens when targets How much money are you willing to lose to say but – yes here is the but – as an are not met? Typically when a team because your team doesn’t view retail as industry we’re terrible at selling products! member doesn’t recommend retail, there one of their responsibilities? We only have a sliver of the self-well- are no established expectations and ness product market share. Why? Because consequences in place – and this is the Contact Dori Soukup spa teams don’t like to sell. Why are we biggest mistake I see spa owners make. Twitter: @inSPArationMgmt so bad at retailing? It’s due to the lack of Every day guests come and go, leaving Email: [email protected]

20 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com Letters 4 2014

GWI plans have just been revealed (left), but Bin Ali is calling for global representation

GLOBAL ACTION NEEDED TO PROMOTE RIGHT TO REPLY WELLNESS: A BASIC HUMAN RIGHT Susie Ellis, chairman & CEO, Talal Bin Ali, founder and president, Enaya Care International Global Wellness Institute

I’ve been in the spa and such as Unilever and have witnessed Global representation is a top salon business for nine fi rst hand how changes can happen priority for the Global Spa & years, but my passion if a clear strategy and action plan is Wellness Summit and is core to for holistic wellness was put in place. I successfully lobbied at its DNA, as evidenced by the 400 born in in 2010. I G8 level to fi ght against counterfeit people from 45 countries that spent a few weeks at a products and fruitful results came attended our recent conference in nature cure resort consuming healthy from aligning interests. The GWI Morocco. As part of our new identity – the food, exercising and having massages. needs to do the same – lobby at UN Global Wellness Institute™ – we expect even It was a life-changing experience as and G20 levels – and fast. I have more opportunity to diversify our board as well I got rid of my obesity, diabetic and off ered my assistance as it’s my as future executive functions and committees. high blood pressure problems. true vision to take wellness and the Additionally, we’re exploring strategic My understanding of wellness awareness of it global. alliances and partnerships with organisa- matured. I realised that it’s about I admire the GSWS team for tions such as the World Travel & Tourism preventing sickness and that creating an international community Council, the UNWTO and the World Economic wellness should be embraced by which has wellness as a common Forum, as well as several multi-national every nation and delivered to interest. Although I do think they corporations that are eager to both get everyone as a basic human right. lack true global representation, as involved in the work that we do, as well as I’ve just returned from the Global there’s not much participation from to access the research and information for Spa & Wellness Summit (GSWS) the African nations or the GCC which our organisation is now known. We’re and I was happy to hear about the region either at the summit or on grateful for the interest and generous support Global Wellness Institute (GWI) – the the board. This does leave me with of forward-thinking companies like Enaya Care organisation that’s been set up to doubts. But at the same time, I’m also and are committed to expanding our global drive wellness tourism and the spa hopeful that the GWI will be the light reach and public sector initiatives as we build industry forward (see p94). It’s a great at the end of the tunnel. our resources and necessary infrastructure. starting point, but more must be done to get the message out to the masses. Contact Talal Bin Ali Contact Susie Ellis I come from a background of Twitter: @TalalMBinali Email: [email protected] working with global corporations Email: [email protected] Tel: +1 212 716 1212

Spa Business 4 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com/digital 21 www.sppabusiness.comabusiness.com news update SHUTTERSTOCK.COM/JAROPIENZA Alfredo Carvajal leaves WTS for Delos

Alfredo Carvajal has been appointed president of International and Signature Programs for Delos, the US-based company behind the Well Building Standard®. Previously he was COO of spa and leisure consultancy WTS International In his new role, Carvajal will be responsible for Delos’ Signature programmes in the hospitality and residential sectors, and for expand- The global spa industry is worth US$94bn and hot springs bring in revenues of US$50bn ing Delos’ businesses globally. Read more: http://lei.sr?a=J7Y1x Spas outpace global economic growth shows study

Research revealed last month conducted by SRI International GLOBAL SPA & WELLNESS US spa industry back on shows that revenue in the ECONOMY MONITOR on behalf of the Global Spa & track says ISPA study global spa industry reached Wellness Summit (GSWS) held US$94bn (€73bn, £57bn) in in Morocco in September. The total number of visits to US spas 2013, a 56 per cent growth When the global spa indus- was estimated at 164 million last from 2007, compared to only try is combined with wellness year, according to the new ISPA 2014 a 31 per cent change in world tourism, the thermal/springs US Spa Industry Study, which is the GDP over the same period. sector and wellness life- highest number its recorded since What’s more, the number of spa facilities style businesses, SRI values the total it started tracking the sector in 1999. worldwide has increased by 47 per cent – market at US$3.4tn (2.6tn, £2tn). Total revenues reached US$14.7bn from 71,762 in 2007 to 105,591 in 2013. To read more about the research see (€11.6bn, £9.1bn), up 5.1 per cent These fi gures form part of the Global page 94 and to fi nd out more about this from 2012 providing “the strongest Spa & Wellness Economy Monitor, a study year's GSWS read our review on page 88. indication yet that it [the industry] is fi rmly back on a growth trajectory”. In fact, it out-performed the wider US economy in 2013 where the growth New Swiss hostel and spa target budget travellers in personal consumption on services was only 4 per cent in cash terms. A youth hostel in the glacier village Read more: http://lei.sr?a=z4D6j_S of Saas-Fee, Switzerland, opened in September with 1,900sq m (20,451sq ft) of wellness and sports facilities and Gharieni launches spa declaring itself as the fi rst “wellness consultancy division hostel” in the world. The 168-bed dormitory facility, Spa equipment WellnessHostel 4000, is situated at the manufacturer foot of Mount Dom – which goes up to Gharieni has 4,545m (14,911ft) and is one of the launched a spa highest mountains on Swiss soil. consultancy Open for just over six weeks, it’s already A one night stay starts at CHF50 and the division which will attracted a varied clientele including ski hostel is attracting a varied clientele include services teams, mature holidaymakers and young such as space planning, renderings people searching for cheap accommoda- Facilities include a Finnish , bio and access to its global contacts tion. Prices for beds at the hostel start at sauna, herbal steambath, whirlpool, foot such as designers and other spa around CHF50 (US$53, €41, £32) a night. bath, an outdoor balcony overlooking the consultants. “I like working with Massages at the Aqua Allain leisure gorge, relaxation room, a phone/tablet-free customers and I want to help them centre start at CHF55 (US$58, €46, £36) area, a tea station and a 25m (82ft) indoor by putting projects together piece by for a 30-minute treatment and go up pool. There’s also a gym equipped with piece,” said owner Sammy Gharieni. to CHF135 (US$142, €112, £88) for a machines by Nautilus. Read more: http://lei.sr?a=r6B6a_S 70-minute full-body hot stone massage. Read more: http://lei.sr?a=T8w4J_S

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Costa Rica’s first-ever waterpark with thermal water opens

One of the largest waterparks in has opened in the Arenal region, with the bonus that it features thermal water as it’s been built on top of a hot spring. Located near La Fortuna de San Carlos, Kalambu Hot Springs Water Park com- bines the health benefits of a hydrothermal attraction with the fun of a waterpark. The park’s two pools – one of which is for adults only – are heated from a vol- canic hot spring and they give visitors a chance to relax after a day of activity in the rest of the waterpark. The park says The Kalambu Hot Springs Water Park has two naturally-heated thermal pools the thermal waters have therapeutic quali- ties too. It claims that the water can help Other facilities at the park include an tower is the largest slide – the Mammoth to ease muscle and joint pain and also aid interactive area for children with water which is 12.6m (41.3ft) high and 114m the body’s metabolism. cannon and a giant tipping bucket. There (374ft) in length. A restaurant and pool This is the first time that a waterpark in are also three toboggan slides built into a bar complete the offering. Costa Rica includes thermal waters. single tower. Meanwhile, in a stand-alone Read more: http://lei.sr?a=8k7B5_S SHUTTERSTOCK.COM/PRESSMASTER

This case will affect employment law

US corporate wellness programme challenged

US firm Orion Energy Systems has been accused of overstepping its bounds by requiring an employee to undergo medical exams which a law- suit contends were not job-related or The Deep Nature Spa at the Le Méridien Ile des Pins hotel will open in Q4 2014 necessary for business. Employee Wendy Schobert was Deep Nature to manage three spas in New Caledonia asked to go through multiple range- of-motion tests and provide a Spa management firm Deep Nature open in early 2015, Le Méridien Nouméa complete medical history as part of has won contracts to run three spas for Hotel and Le Méridien Ile des Pins. Orion’s mandatory corporate well- Starwood in New Caledonia in the Pacific. Deep Nature hopes to increase spa ness programme. Orion fired her It already operates three spas in the revenue by offering promotions that allow when she did not comply. region and founder Julien Patty previously guests to all three locations. The lawsuit, brought by fed- told Spa Business: “The government in New OElsewhere, Deep Nature has appointed eral body the Equal Employment Caledonia wants to boost leisure and tour- Magali Marco as director of development Opportunity Commission, is the ism and has looked at what we’ve done in in . Marco’s been in the industry for first to directly challenge a com- ” (see SB14/3 p34). over 12 years, most recently working for pany wellness programme under the The properties include Sheraton New L'Occitane in Europe and the Middle East. Americans with Disabilities Act. Caledonia Deva Resort & Spa Hotel, due to Read more: http://lei.sr?a=p5F9P_S Read more: http://lei.sr?a=Y2G2D_S

Spa Business 4 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com/digital 23 www.sppabusiness.comabusiness.com news update

Taj Hotels pulls out of management contract

Tata Group-controlled has terminated its management contract for the Taj Palace Marrakech after two years of operation. Owned by JK Hotels, the 161-bed hotel opened to guests in November 2012 under Taj management. The property also features a Taj- operated Jiva Spa. Before Taj, the resort was orig- inally due to be operated by the Mandarin Oriental Hotel Group. The Taj portfolio now stands at 14 international properties, two of which are in Africa – the 193-bed Taj Pamodzi in Zambia and the 166-bed The Vichy Spa International project will include a hotel and spa with 68 treatment rooms Taj Cape Town in . Read more: http://lei.sr?a=d6W7k_S Moroccan state-owned thermal spa projects revealed

Sothermy, a subsidiary of CDG – the derived from CDG Development and from Moroccan state-owned fi nancial institution municipalities in Fès-Boulemane. that manages the country’s long-term sav- The new spa and hotel will be operated ings – is developing a hot springs spa and by Vichy Spa International and the new hotel plus a public thermal bathing facility centre will be managed by in Moulay Yacoub, one of the provinces of Sothermy, which owns the whole complex. Fès-Boulemane in Morocco. The Vichy International-operated 100- Sothermy (Société Thermo-medicale key hotel will feature a 68-treatment room de Moulay Yacoub) was created in 1979 health spa and the public bathing facility to manage Moulay Yacoub’s collection of will comprise 44 individual thermal baths. thermal facilities. Its fi nance is primarily Read more: http://lei.sr?a=j9W2U_S SHUTTERSTOCK.COM/ROBERT KNESCHKE SHUTTERSTOCK.COM/ROBERT will face a ‘luxury tax’ in July German public saunas reveals plans for a US$275bn super city face increased taxes An 80sq km (31sq mile) super city in Operators of public saunas in South Korea, that’s three times the size say they’ll struggle to make of Macau, is set to boast a wide range ends meet if the rate of tax they pay of leisure facilities including a medical- is increased from 7 per cent to the themed ‘healing town’, a theme park, full value of 19 per cent. casinos and luxury hotels. Access to saunas is soon to be An estimated US$275bn (€202bn, classifi ed as a luxury by the German £160bn) will be used to convert the small government, and will therefore be island of Yongyu-Muui, near Incheon taxable at a higher rate. International Airport, into a tourism hub Industry suppliers and associa- that will attract up to 134 million visitors – tions gathered at the Interbad trade mostly from China and – a year. 8City will be designed by Foster + Partners fair in Germany in October to plan a Not expected to open until 2030, the and include a medical-themed ‘healing town’ campaign against the tax that’s due ‘8City’ site is being designed by UK-based to come into effect in July 2015. architects Foster + Partners and is shaped Other features for the proposed city They said that the tax hike cannot like a fi gure of eight – a number which include a Formula One race track and be absorbed by operators due to symbolises good luck in Chinese culture. a ‘hallyu town’ showcasing traditional the extremely high energy costs in A special-purpose company called Korean entertainment. running thermal facilities, but that Eightcity was set up in December 2011 It will create an estimated 930,000 jobs higher admission prices may lead to to develop the site. Investors include and has been described as the single huge losses in customers. Kempinski, Korean Air, Daewoo Engineering largerst tourism project in the world. Read more: http://lei.sr?a=E1m6l & Construction and C&S Corporation. Read more: http://lei.sr?a=v3G4e_S

24 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com Pure Luxury Starts with Professional Skin Care

• Christina has built a reputation for cutting-edge improvements and uncompromising quality. Come Visit the Christina Booth • Over 350 products provide comprehensive skin care solutions in 57 countries. Hall 3E Booth G2a • Millions of satisfied customers. Cosmoprof Hong Kong 2014 www.christina-cosmeceuticals.com | [email protected] www.sppabusiness.comabusiness.com news update SHUTTERSTOCK.COM/LEVENT KONUK

A 10 per cent spa tax is currently levied

Thai spa tax may be scrapped to boost tourism

Thailand’s excise department may look to support tourism by abolish- ing a tax levied on profi ts made by Aromatherapy Associates skincare products will be incorporated into Spa by JW treatments the country’s spas and golf courses. ’s fi nance minister, Marriott teams up with Spa Strategy for new spa brand Sommai Phasee, is currently looking at ways to reform the nation’s tax JW Marriott Hotels & Resorts has created express spa suites, an open lounge structure to promote both tourism an in-house spa concept and is in the pro- space, a retail area and multi-functional and public health. cess of re-imagining more than 20 of its treatment rooms a range of therapies. Existing taxes on spas and golf global spa facilities under the new brand. The fi rst of Marriott’s spas to receive courses already contribute several Marriott worked with consultants Spa the design overhaul was the JW Marriott hundred million Thai baht to the Strategy to create the Spa by JW con- Houston Downtown, USA, which re-opened excise department each year. Ten cept, which has been developed to provide in September. The facility features two full- per cent is levied on spa service guests with an accessible luxury experi- service treatment rooms, a couples’ suite fees, golf course membership fees ence through express treatments. and four hotel rooms that offer spa loung- and services. Spas approved by the While the Spas by JW will differ from ers that convert into massage tables. Public Health Ministry, however, are property to property, they will all include Read more: http://lei.sr?a=j3e2u_S exempt from the tax. Read more: http://lei.sr?a=K9r8s_S Europe’s fi rst Mondrian Hotel launches in London Japan’s spa reputation tarnished by recent news Tom Dixon and Design Research Studio have unveiled Europe’s fi rst Mondrian A series of unfortunate spa-related hotel by Morgans Hotel Group on the incidents have taken place in Japan Southbank in central London, UK. recently indicating poor regulation. The 359-bed Mondrian London fea- The Japanese Health, Labour tures Morgans’ in-house spa brand Agua. and Welfare Ministry has identifi ed The facility was overseen by Jacqueline approximately 330 unlicensed mas- Kneebone, Morgans’ regional director of spa sage parlours in Tokyo, plus 110 and retail, who worked on everything from qualifi ed spas, that are responsible spa layout feasibility and curating menus for injuring customers. The num- after a detailed trend and market analysis to ber of claims last year was 1,304, pre-opening and operational set-up. The Copper Hull Water Pool feature in the nearly double the amount in 2007. The spa emulates the concept of spa was designed by Tom Dixon In a separate incident this Roman Baths, with a focus on creating September, a man and woman died a fun, social hub for visitors. The relaxa- Products include niche brands such as in a decompression chamber at a tion area boasts a large corner sofa and House of Soveral by UK facialist Alexandra hot spring spa north of Tokyo. The a Copper Hull Water Pool feature by Tom Soveral; Glam Glow mud; and Dr Jackson’s door to the chamber failed to Dixon that was inspired by traditional Natural Products, as well as the spa brand automatically open after a timed Roman water vessels. Other communal Natura Bissé. They were chosen for the 45-minute session. spaces include two lounges, a hammam way they work on the senses and how they Read more: http://lei.sr?a=h1T8U and two steamrooms. There are also six “improve health and revitalise the spirit”. and http://lei.sr?a=Z0d8Z spacious treatment suites. Read more: http://lei.sr?a=e4T6b_S

26 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com Spa and Leisure management in the palm of your hand

tel: 01543 466580 Management software for the web: www.premier-core.com leisure, spa and wellness industry email: [email protected] www.sppabusiness.comabusiness.com news update SHUTTERSTOCK.COM/TORWAIPHOTO DIARY DATES

12-14 NOVEMBER 2014 Cosmoprof Asia Hong Kong Convention & Exhibition Centre, Hong Kong More than 2,100 companies exhibited at Cosmoprof Asia 2013. The Asian business-to-business trade show covers the spa, beauty, haircare, natural health, perfumery and cosmetic sectors. www.cosmoprof-asia.com

18-19 NOVEMBER 2014 Spa Life UK Center Parcs Woburn Forest, UK Spa Life UK includes a CEO Summit for operators, a buyer/supplier Male consumers are more likely to visit a spa with their partner or spouse according to the data forum and a one-day conference. www.spa-life.co.uk Thai spa industry research unveiled at WSWC 2014

10-11 DECEMBER 2014 Thai spa-goers visit facilities an average of Eighty-three per cent of spa consumers Spameeting Middle East seven times a year according to the 2014 in the survey said they were likely or very St Regis Hotel, Abu Dhabi, UAE Spa Industry Study which was revealed likely to visit a spa in the next 12 months; A two-day forum of face-to-face at the World Spa & Wellbeing Convention and 49 per cent of spa-goers expected to meetings between spa suppliers (WSWC) in Bangkok in September. spend more than THB1,500 (US$46, €36, and buyers from the Middle Eastern, The study of 295 Thai spa consumers £29) on average. Indian Ocean and Russian regions. and 115 managers by Stenden Rangsit Bordoloi adds; “We also see this year http://me.spameeting.com University shows that the future looks that spa operators actually rank the expa- good too. “This year we see that spa triates and locals higher than tourists in 23-26 JANUARY 2015 consumers are very positive about their terms of their importance [to business].” Les Thermalies experience and would continue to visit The study was conducted in collabora- Carrousel du Louvre, Paris, and spend more in the upcoming months,” tion with the Thai Spa Association and is Les Thermalies, the French water says Stenden’s research co-ordinator in its second year (see SB13/4 p86). and wellness show, has exhibits Prantik Bordoloi. Read more: http://lei.sr?a=s9R4n_S based on the thalassotherapy, thermal spa, balneotherapy, day spa and beauty sectors. www.thermalies.com First FRHI spa opens under Andrew Gibson’s control

6–8 FEBRUARY 2015 FRHI Hotels & Resort’s Raffles Istanbul BeautyPro Event has launched on the European side of Molitor, Paris, France Istanbul, Turkey, at the heart of the new This new spa and beauty exhibition, Zorlu Center – a high fashion, perfor- by the organisers of Mondial Spa et mance, fine food and arts bazaar. Beauté, will be held at the exclusive The 181-bed hotel, with views over the Molitor hotel in Paris. Each exhibitor Bosphorus, features a Raffles Spa – the first will have their own mini spa spa by FRHI to open under its new vice pres- room and 8,000-10,000 industry ident of spa and wellness Andrew Gibson. professionals are expected. Gibson joined FRHI in January (see www.beautypro-event.com SB14/2 p26) and was formerly group director of spa for Mandarin Oriental. The Organic Pharmacy and Gazelli Skincare 19-21 FEBRUARY 2015 He told Spa Business: “There are big dif- have been chosen as the product houses ForumPiscine ferences in the way Mandarin Oriental and Bologna Fiera, Bologna, FRHI open hotels, but both have a very and two couples’ suites in addition to two Now in its seventh year, professional approach and a mark of pools and three Turkish hammams. There ForumPiscine is a specialised luxury that is outstanding.” are also male and female relaxation areas exposition of pool systems. The 2,300sq m (3,2292sq ft) Raffles with saunas, steamrooms and whirlpools. www.forumpiscine.it Spa comprises seven treatment rooms Read more: http://lei.sr?a=c5e5D_S

28 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com PROMOTIONAL FEATURE PERSONAL FITNESS DOESN’T NEED TO BE A GRIND

With the aim of providing a revolutionary workout experience, Matrix Fitness has supplied a full range of products for a newly-refurbished gym at a premier Oxfordshire venue

Client: Bicester Hotel, Golf and Spa The reason we chose Supplier: Matrix Fitness Matrix was largely due to the impressive design estling in 134 acres of and the vast services stunning Oxfordshire the equipment has to countryside, Bicester Hotel, Golf and Spa is off er – our membership the perfect venue for has been blown away Q The luxurious surroundings provide an Nleisure, business, and golf. The hotel’s ideal complement for the Matrix equipment superior facilities include an exclusive at the Bicester Hotel, Golf and Spa’s gym health and fi tness club overlooking the golf course, which has recently under- services the equipment has to off er. Our “We are delighted to add Bicester Hotel, gone a £300k transformation. membership has been blown away by Golf and Spa to our premier installation The spacious gym, open to overnight the Virtual Active software and further portfolio. The venue is the perfect show- guests and members, now boasts a exercise capabilities of the machines. The case for our high-end equipment, with the full range of high-end Matrix Fitness asset management software enables us luxurious surroundings providing the ideal cardiovascular products including as a team to ensure our membership has complement for our premium products.” Ascent trainers, treadmills, ellipticals the best maintained equipment possible, The hotel’s enviable range of facilities and cycles; all featuring Virtual Active and makes the process of repair so much includes a magnifi cent golf course, for a revolutionary workout experience. easier with the online reporting system. dedicated yoga, dance, and indoor cycling Matrix has also installed the engaging “We have been really pleased with the studios, a luxury pool complex and spa, and MyRide system, enabling gym users to outcome of the machines and the feedback four new fl oodlit tennis courts. After an experience the closest thing to outdoor from members only confi rms how great intensive workout, guests can also benefi t cycling without having to negotiate traffi c this equipment is. They are much more from a wealth of beauty and therapeutic or weather! The refurbishment extends to interactive, enticing, and simple to use treatments in the Forest of Wellbeing suite, the site’s strength off ering too; with the and have already started to have a positive and enjoy an exquisite dining experience introduction of customised products from impact. With regard to our membership it in Grays Restaurant, or a light bite in the the supplier’s Ultra range. has for a long time sat at a steady balance, elegant contemporary bar and lounge area. Health club manager Peter Kerswell- however since the install we have seen an Jensen said of the decision to invest in increase in membership by three per cent Matrix Fitness equipment: over the last two months, and people are “The reason we chose Matrix as our continuing to join.” equipment manufacturer was largely due Andy Loughray, head of national sales at www.matrixfitness.co.uk to the impressive design and the vast Matrix Fitness, added:

Spa Business 4 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com/digital 29 www.sppabusiness.comabusiness.com SPA FORESIGHT™ Spa ForesightTM

What’s coming down the track for the global spa and Spa Foresight™ is wellness industries? Spa Business examines the trends, published annually in the Spa Business Handbook technologies and strategies which will shape the future SHUTTERSTOCK.COM/ICSNAPS

Top 20 predictions for 2015

1. Loneliness 2. Oil, gas – and solar 3. Edible environments 4. Taste sensations 5. Cellular health 6. Robot therapists

7. War zones 277 million people live alone 8. Fats & carbs

9. 3D product printing BAD FOR HEALTH 10. Predicting purchasing 1. LONELINESS 11. No front desk 12. Virtual trainer The number of people have one person living in are twice as likely to die 13. Bad products living alone has increased them, this is followed by prematurely warn doctors. by 80 per cent in the last 15 the UK (34 per cent) and With the power of touch 14. Over nourishment years, rising to 277 million Japan (31 per cent). being one of the most 15. Circadian aware globally in 2011 according Loneliness has dramatic eff ective antidotes to isola- to Euromonitor. While ramifi cations for health – it tion, spas are ideal hubs to 16. Microgyms ageing populations have can interfere with sleep, tackle loneliness. Facilities 17. Gut health contributed to statistics, raise blood pressure, could off er community 18. Clean air and water the ‘cult of the individual’ decrease immunity, outreach programmes has also intensifi ed. increase depression, lower targeting the most 19. Facial recognition Figures are the highest overall wellbeing and vulnerable and provide 20. Wellness cities in , where 47 per stimulate the production educational sessions on cent of households only of cortisol. Lonely people how to deal with it.

GLOBAL HOTSPOTS exciting opportunities for development 2. OIL, GAS – AND SOLAR in emerging nations such as Kazakhstan, Nigeria, Algeria, Angola and Azerbaijan, Identifying hotspots very early on enables which have vast oil reserves and Uzbeki- operators to unlock new markets for growth, stan and Turkmenistan which have gas. by acquiring land and property and forming Opportunities for spa development will local partnerships to underpin expansion. emerge once better infrastructure is in Spa Foresight™ is tracking emerging place and this oil and gas wealth combines economies where wealth is based on the with more stable political situations. production of energy – oil and gas in the As solar gains market share, we’ll track short-term – but longer-term we expect this the winners in that too. These are just as to broaden out to include solar power. likely to be in the developed world. For The wealth generated by the harvesting example, in solar has reached a Baku: follow the oil to fi nd growth of these natural resources is creating tipping point where it’s cheaper than coal.

30 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com SHUTTERSTOCK.COM/EKATERINA POKROVSKAYA

Growing and spa are a natural fit. The message is, if you can make it edible then do so

GROWING INTEREST 3. EDIBLE ENVIRONMENTS

Going to the spa to get your hands in the In the restaurant sector, chefs now view ways, such as adding rooftop gardens and soil and do some gardening may seem an the soil as the starting point for their craft, opening up space for growing. unlikely idea, but we think growing and with some investing in their own farms, Working in the gardens and with the spa are natural bedfellows and predict this while new resort Kittitian Hills in St Kitts soil – with the added benefits associated trend will take off. will have an edible golf course. with earthing – could be an enjoyable part Growing is the new rock and roll, with Edible parks and ponds are also becom- of the spa experience. This is especially horticulture degrees at full capacity, ing more popular in response to the drive the case for those who live in cities. Being foraging becoming a career choice and to make communities more local, natural able to graze on the landscape while communities being built around brands and sustainable – the message is, if you enjoying the outdoors is a nourishing and like Modern Farmer, the New York-based can make it edible then do so. healing pleasure that fits perfectly with magazine which is attracting a crowd who We expect to see spas embracing the the spa ethos and chimes with the growing love to grow and eat. Grower movement in a multitude of interest in ‘food as medicine’.

Spa Business 4 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com/digital 31 www.sppabusiness.comabusiness.com SPA FORESIGHT™ PHOTOS: WWW.MINSUKIM.NET

PLAYING WITH FOOD 4. TASTE SENSATIONS

Living Food – a concept from biology and robotics student Minsu Kim – proposes the addition of live organisms to fine dining. She foresees a time where we move beyond the oyster to where “a vegetable plays Live organisms are with your fork, while noodles tickle incorporated into fine your tongue as you eat them,” dining in Minsu Kim’s and plates of food become living, Living Food concept pulsating things. The colour, shape, weight and size of cutlery and crockery also affects taste. Researchers from Oxford University, UK have found that food tastes saltier if eaten with a knife and feels denser and more expensive if a light plastic spoon is used. Drinks served in cold-coloured glasses seem to quench the thirst more.

Cellular health: this subtle SHUTTERSTOCK.COM/WARREN GOLDSWAIN element of wellbeing is unseen and rarely researched, so education to raise awareness will be the first step

STRIKING A BALANCE 5. CELLULAR HEALTH

We anticipate increasing awareness of the importance of cellular health – something few people have any knowledge of. Many of the systems which run our bodies at a cellular level work through ten- sions between opposites and the balance between them determines our health. Good cellular health is the foundation of wellbeing, but few people are aware of this For example, the health of the gut – which underpins the immune system – relies on sodium and potassium in the body. Get We expect to see a more widespread the balance between fungi and bacteria. If the balance wrong and the result will be recognition of the importance of good either dominate, our health is undermined: disease and high blood pressure. cellular health, its role in the fundamental consume too much sugar or yeast and A wide range of health factors are underpinning of wellbeing and of its fungus flourishes, which leads to disorders reliant on balance – exercise and rest, importance as the ultimate tool in the such as candida, athletes foot and thrush. acid and alkali, oxygen and carbon prevention of disease. The cellular pump, which keeps our dioxide. Good balance means excellent This subtle element of health is unseen cells clean and our blood pressure healthy, cellular health and a greater likelihood of and rarely researched, so education to relies on the correct balance between freedom from disease. raise awareness will be the first step.

32 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com SHUTTERSTOCK.COM/KISELEV ANDREY VALEREVICH

AUTOMATION 6. ROBOT THERAPISTS

The ability to perceive the minds of others is emerging in robots and the field continues to develop and evolve. We predict the spa and wellness indus- try will eventually employ robot therapists to carry out some, if not all work. The advent of robot therapists will enable the delivery of highly technical treatments The world of work is changing fast – researchers at the University of Oxford in (and reprogrammed) quickly to follow As an example, IBM pitted its most the UK have just published a report, The highly technical and complex procedures powerful computer – Watson – against Future of Employment, which says 45 per – imagine the comprehensive spa menus world leading medics in a diagnostic cent of jobs currently done by humans will and levels of customisation which would test for cancer and Watson won hands be computerised in 20 years. The coming be possible if treatments were delivered by down. IBM says 20 per cent of all medical of robot workers will overlap with this, as robot instead of human? Some may prefer diagnoses in the US are erroneous, leading businesses strive to reduce labour costs to be treated by robot, as it removes the to incorrect treatment. We imagine a time and increase profitability. embarrassment they feel at being naked in when healing modalities are prescribed Robots can already scan and appraise front of another person. and delivered effectively by robot. materials and interact with them appro- Robots are capable of making connec- Q More about IBM Watson: priately, so some of the elements which tions between data and basing actions http://lei.sr?a=4b0F8 and are required for the leap into delivering a on the latest research because they can http://lei.sr?a=k7v7y treatment are already in existence. Unlike upload, process and analyse vast quanti- QOxford University report: humans, robots can be programmed ties of information to reach a diagnosis. http://lei.sr?a=r3F0V SHUTTERSTOCK.COM/JOHN BILL SHUTTERSTOCK.COM/NATASHA BREEN A NEW PERSPECTIVE 7. WAR ZONES

Although we’re living in the most peaceful century in history, the last seven years has shown a notable deterioration in levels of THE NEW SUPERFOODS peace, according to The Global Peace Index from 8. FATS & CARBS The Institute for Econom- ics and Peace (IEP). Vietnam, a former war zone, now has a booming spa sector Misinformation about fats and Since 2008, 111 countries carbohydrates has led to many have deteriorated in levels Firstly, there are oppor- need a systematic way of excluding them from their diet. of peace, it found, while tunities in rebuilding, as assessing and responding However, we expect to see this only 51 have increased conflicts draw to a close and to this risk to protect assets. change, as people become better and the world’s become major infrastructure and Thirdly, and most educated in holistic nutrition. less peaceful due to a rise investment recommence. importantly, the healing In his book Fats that Heal, Fats in terrorist activity, the It’s a long-term play, but ethos of spa and whole- that Kill, Udo Erasmus makes the number of conflicts fought can prove lucrative. Former some physical touch can case for consuming the correct and people displaced. The war zones such as Vietnam make a huge difference in fatty acids to prevent a wide range global economic impact are now booming as spa areas of conflict. of serious health disorders. While of violence reached and resort destinations. Overall, tracking carbohydrates are necessary to help US$9.8tn last year. Secondly, where spa war zones gives a clear functions such as nerve health. We believe there’s a developments are underway indication of where threats Spas are perfectly placed to case for the spa industry or established, businesses and opportunities lie for educate customers on these issues to track and respond to can be threatened by the spa industry. and to include the correct fats and war zones for a number of civil unrest, so operators, Q IEP report: carbs on the menu. important reasons. developers and investors http://lei.sr?a=y8Y6G

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ON-SITE AND ON-DEMAND 9. 3D PRODUCT PRINTING

The therapist goes to get they’re fresher, so less their formulae and create a bottle of body scrub preservatives will be generic versions. and fi nds someone took needed, shipping costs will The power of the brand the last one. A disaster? be lower and storage and and the control which Today perhaps, but not for packaging will be reduced. suppliers exert over the much longer. Soon it will Product companies infrastructure will be key. be possible to 3D print which gear up for this If a product house creates more to order on-site. hugely disruptive trend a 3D printing option for The implications are will be able to control the clients whereby they huge and will change intellectual property rights have a licence to print a both the economics of to their own formulations. branded product for use spa operations and the But those that sit back in treatments, then they relationship between and do nothing will fi nd will retain market share, suppliers and operators. that – as with the drug but if this isn’t done, then

SHUTTERSTOCK.COM/APOLLOFOTO 3D printing products industry – there will be they could potentially 3D printing – product houses beware on-site will mean competitors who adapt lose their business. SHUTTERSTOCK.COM/MIHAI SIMONIA

Weather impacts on consumer buying patterns

WEATHER CHANNEL 10. PREDICTING PURCHASING Gaiam’s virtual yoga includes instruction by Rodney Yee In the US, the Weather Channel has rebranded as the Weather Company – a business with over 75 years’ of weather ACCESS TO EXPERTS data which it’s using to predict not only the weather, but when people are more likely to buy certain goods. We think 12. VIRTUAL TRAINER operators will increasingly use big data like this to under- stand customer behaviour and how to optimise income. Given their ability to generate Operators can pre-schedule value from underutilised space, classes or let customers choose virtual exercise classes are sessions on-demand. likely to be picked up by spas. They enable facilities to WELCOMING GUESTS They’re already very popular off er world-class instruc- with top fi tness operators such tion and a huge variety of 11. NO FRONT DESK as GoodLife Fitness, Virgin trainers. Gaiam provides Active and Anytime Fitness. yoga sessions by Rodney Yee. Cloud software enables operators to remove the front Systems consist of a screen, Other major brands such as desk and instead welcome guests with a tablet computer projector and a computer con- Les Mills and Zumba have and a personal greeting at check-in. nected to the internet that runs also entered the virtual arena Spas and hotels are experimenting with tablet check- classes and installation starts which suggests that it’s on ins, while some restaurants are trialling app payments at US$3,000 (€2,210, £1,790). the brink of rapid growth. which allow customers to avoid a wait for their bill.

34 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com SHUTTERSTOCK.COM/VUCICEVIC MILOS LAWSUITS ON THE HORIZON 13. BAD PRODUCTS

Rub garlic on your feet and Where these products soon you can smell it on are ineff ective, there’s less your breath – such is the cause for concern, because amazing absorptive power this limits the potential of the skin. for damage. However, With such a mainline where they have active into the circulatory and ingredients, their use – lymphatic systems, the especially when randomly skin is a miracle – and its combined – amounts to a role in good health cannot giant experiment at the be underestimated. expense of the consumer Skin can’t discriminate and no one can accurately between benefi cial and predict the outcome. harmful substances and it Ethical suppliers factor Supplements are big business, but too many can be harmful will absorb everything it’s this into their R&D and exposed to – for good or ill ensure products are harm- TOO MUCH OF A GOOD THING – creams, oils, treatments less, but some compromise and potions included. for commercial gain and 14. OVER NOURISHMENT As global product we expect health-related houses fi ght for market issues triggered by these Millions of people the world over take vitamin supplements for share, they produce products to lead to a any number of reasons – to boost their health, give them better endless streams of new backlash from consumers. skin or even raise their sex drive. While some people may and ever more ‘effi cacious’ We may even see lawsuits benefi t from specifi c supplementation, scientists are warning product lines which claim being brought by consum- that taking extra vitamins without supervision could be a waste to reverse ageing and ers as compensation for of money and may even be harmful. High doses of vitamin A, variously fi rm, lighten and conditions related to for example, can be linked to osteoporosis. rejuvenate the skin. product use.

SETTING THE RHYTHM 15. CIRCADIAN AWARE

Organising schedules around the body’s natural clocks – our circadian rhythms – can improve mental alertness and enhance the immune system. Yet when these rhythms are disrupted by work patterns or even artifi cial light, our inner clocks are thrown. We see spas creating circadian friendly environments by installing ‘healthy lights’ which mimic the wavelengths and natural patterns of daylight that our biological rhythms are in-synch with. We also see spas becoming more mind- ful of the timing of treatments. Is there an optimum time to off er a more relaxing or energising massage? Many skin functions Our inner body clock are circadian rhythmic – oil production is – or circadian rhythm – twice as high at noon and its temperature is in-synch with natural is higher in the evening. Of course, patterns of daylight everyone has their own natural rhythm, but these guidelines could be used as a

SHUTTERSTOCK.COM/DUDAREV MIKHAIL SHUTTERSTOCK.COM/DUDAREV starting point to tailor facials.

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A microgym by Body Bike

SPECIALIST FITNESS 16. MICROGYMS ’s Original FX Mayr Health Center focuses on gut health Microgyms – centres specialising in just one area of fi tness such as cycling or functional training – are THE SECOND BRAIN taking the health club market by storm, creating a new breed of 17. GUT HEALTH exerciser which spas can also target. The users are becoming more A growing body of science digestion but exerts a but is less well known targeted with each club they join is revealing just how powerful eff ect on hunger internationally. It’s based – wanting a specifi c type of yoga, essential our digestion and appetite hormones like on a restricted calorie, low group cycling or equipment. is to overall physical and ghrelin and CCK, as well starch regime, Epsom salts Savvy spa operators will monitor mental wellbeing. as immunity and mood. It to cleanse the bowel and the microgym movement and The 9m long enteric also manufactures around abdominal massage. emulate the experience by putting nervous system is referred 50 per cent of the feel- We predict extreme on themed workouts with special to as ‘the second brain’ good hormones serotonin growth in the number of guest instructors. We also expect to because it contains around and dopamine. spas off ering gut health see partnerships forming between half a billion nerve endings The FX Mayr cure is programmes as research microgym and spa owners. – more than in the spinal a renowned treatment backs up its importance in cord. It not only controls for digestion in Austria, underpinning wellness.

THE BASICS ARE NOW A USP

18. CLEAR AIR Consumers will value AND WATER healing breaks which provide respite from unhealthy environments Breathing clean air and drinking and bath- ing in clean water are three fundamentals of health, but for some who live in toxic places, there’s no respite from pollution. Spas that off er access to clean air and water will fi nd that this USP is increas- ingly sought by consumers and we foresee a new trend emerging around the provision of both of these elements, by either natural or artifi cial means. We expect spas with access to clean air and water to devise healing programmes, SHUTTERSTOCK.COM/ZAI ARAGON while those located in polluted places, will have the opportunity to off er special rooms where guests can enjoy breathing clean air and bathing in pure water. This will extend to concepts such as sensory rooms with 360 degree-screens where it will be possible to simulate standing on a beach in a wood or lavender fi eld.

36 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com TUNING IN OR JUST CREEPY? 19. FACIAL RECOGNITION

Understanding consum- market which is enabling and hotels to deploy ers’ true feelings and retailers to identify mood facial-recognition software motivations has been the and respond accordingly. to assess customers’ concern of neuromarketers A coff ee brand recently moods before, after and for some years: what conducted a PR stunt even during visits. we say we want and by installing a vending Are they relaxed and what we really want are machine at a Johannes- content, or are they often two completely burg airport: travellers disengaged or annoyed? diff erent – and sometimes got a free cup when the The software could contradictory – things. facial recognition software give valuable insight Now, facial gesture detected them yawning. into guest experiences

SHUTTERSTOCK.COM/GFRANCK BOSTON SHUTTERSTOCK.COM/GFRANCK recognition and profi ling We expect hospitality and, in turn, be used New tech shows how guests really feel software is coming to companies such as spas to improve services.

HUBS FOR HEALTH 20. WELLNESS CITIES

Spas are already beginning to embrace wellness, but could this be taken further where we’ll see the emergence of wellness cities? Locales could become hubs for wellbeing where everything has been designed (or redesigned) with health in mind: from the green spaces outside and fresh air we breathe to the buildings which incorporate circadian lighting and water fi ltration systems. Spas off ering a multitude of wellness services would also feature heavily. The vision of building entire cities around wellness is a

powerful one which most people SHUTTERSTOCK.COM/DIRIMA can relate to and fi nd compelling and attractive. And although the The vision of building idea of wellness environments is entire cities around not new, we’re approaching a time wellness is a powerful when the concept will reach tipping and enticing one point and enter the mainstream.

ABOUT THE AUTHORS Katie Barnes has a 13-year career in Liz Terry has been writing about and international spa, beauty and health media. analysing the global leisure industries since She’s managing editor of Spa Business 1983. She’s editor of Spa Business and Spa magazine and was launch editor of the Opportunities magazines. Spa Business Handbook. email: [email protected] email: [email protected] twitter: @elizterry twitter: @SpaBusinessKB

Spa Business 4 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com/digital 37 www.sppabusiness.comabusiness.com www.spabusiness.com Creator of the Vinothérapie Spa, with 15 years of Spa Expertise SEE U S O N STA N D W 22

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Jeisman joined Alila in 2006 to create the group’s in-house spa brand and has watched the concept fl ourish over the years

STEVE JEISMAN

Alila Hotels & Resorts prides itself on innovation and refuses to follow the crowd. But as business grows, including a new partnership with US hotel operator Commune, how will it keep its edge? Katie Barnes talks to the group director of spas and development to fi nd out

40 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com There are 10 boutique properties in the Alila portfolio and 19 more are due to open in the next four years. Nearly all of them have spas

e don’t follow suit, we created all of its own spa products and Hotels & Resorts, which has 36 sites across create, we develop, villa amenities – 60 in total – which can the US plus 10 others in development. we’re artisans and be purchased via a dedicated e-commerce As the pace picks up, we talk to Jeisman yes, we see ourselves platform, shopalila.com. about how he fi rst created the Spa Alila “Was a leader in the fi eld,” says Steve Jeisman, Alila means surprise in Sanskrit and brand, what the tie-up with Commune means the group director of spas and development unique touches are part of its ethos. The and what other innovations we can expect. for Alila Hotels & Resorts. Indonesian company launched in 2001 and As an example, Jeisman is hiring PR has been growing slowly, but surely. Today, The spa choice people as spa managers and considers it has 10 boutique properties, nine with Attention to detail was something Jeisman therapist wellbeing a key performance spas, and 19 more in the pipeline (see p44). learned early on in his career. Aged 22, he indicator. All of Alila’s treatments are In a strategic move this May, Alila also found himself running a small boutique crafted in-house and its proud to have announced a partnership with Commune hotel in his hometown of Perth, Australia

Spa Business 4 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com/digital 41 www.sppabusiness.comabusiness.com INTERVIEW: STEVE JEISMAN

Alila Hotels & Resorts CURRENT PORTFOLIO

Alila Villas – Crafted Luxury The Crafted Luxury brand by Alila has been created for the high-end, ultra-luxe market with villas ranging from US$550-US$10,000 (€439-€7,970, £344-£6,260) a night O Alila Villas Soori, Bali, O Alila Villas Uluwatu, Bali, Indonesia O The Soori Estate, Bali, Indonesia O Alila Purnama (luxury ship)

Alila – Lifestyle Collection Alila’s Lifestyle Collection concept is more geared towards resort and city hotels. The properties are ‘stylish and relaxing’ and room rates range from US$100-US$500 (€80-€400, £63-£313) a night O Alila Manggis (including Villa Idanna), The luxury live-aboard Alila Purnama can O Alila Bangalore, India Bali, Indonesia accommodate up to 10 people and comes O Alila Diwa Goa (including O Alila Ubud, Bali, Indonesia with its own spa therapist. It has three decks The Diwa Club), India O Keman Icon, Jakarta, Bali, Indonesia and has been handcrafted to replicate a O Alila Jakarta, Indonesia O Alila Jabal Akhdar, traditional Indonesian phinisi ship

To do things properly, at the level we wish, you have to have your own brand... What we do isn’t rocket science, but it’s actually difficult to do it well

where “things were done properly,” he Honing the brand recalls. “It had an old-school Italian More than eight years on, it’s clear swagger where even the little handle on Jeisman still has a passion for spa even the coff ee cup was turned out 90 degrees.” though he jokes that “I’ll be coming up for His foray into spa came in 2002 when long-service soon!” He describes his role The Villas, Seminyak, the Balinese as “managing a complete turnkey solution property he was managing, opened one from A to Z”: an accurate summation of the largest spas in the country with 27 given that he handles everything from treatment rooms. The native Australian concept briefs, working with architects says: “I grew up in competitive sports with and FF&E to recruitment, revenue a deep interest in sports and health... so management and ongoing audits. when the owner decided to open up Prana He was also responsible for developing Spa it was something of great interest. the original Spa Alila concept, although “We employed some fantastic initially converting the Mandara Spas consultants such as Bryan Hoare and was a baptism of fi re he recalls: “We were Judy Chapman to launch Prana Spa and putting together everything from furniture it was really good, creative fun! Once it Jeisman worked with consultant plans and therapist’s uniforms to forecasts opened, I got to know my way around the Jacqueline Le Sueur to develop the and basically turning it around overnight.” spa industry a little bit and focused on Alila treatment protocols He’s been honing the brand ever since. knowing the spa business inside and out.” “To do things properly, at the level we A year on, Chill, a smaller spa for wish, you have to have your own brand aesthetic and express treatments which time though, they were looking to develop identity,” he says. And two obvious was ahead of its time, was introduced. their own spa concept as they were using examples of this at Alila are its treatment These experiences proved pivotal when Mandara Spa as their third party,” he says. protocols and bespoke products. Jeisman was approached by Alila in 2006. “We discussed both roles and I took 10 “All the treatments we trialled within “They were looking for someone to man- minutes of private deliberation. I was sent our competitive set were stock standard age one of their properties, at the same a spa contract a week later.” and generic,” says Jeisman who brought

42 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com Service is a priority and up to 25 per cent of guests make a spa visit twice during their stay at an Alila property, spending 30 per cent more the second time round

Spa Business 4 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com/digital 43 www.sppabusiness.comabusiness.com INTERVIEW: STEVE JEISMAN

Alila Seminyak in Bali will open by mid 2015 with a Spa Alila featuring eight double treatment rooms

I want my spa managers to be leaders on the floor: if they’re spending any more than 15 per cent of their time back of house we have a problem

in consultant Jacqueline Le Sueur to help shopalila.com. For the moment there’s no develop the therapies. “We wanted to intention of opening up concept stores Alila Hotels & Resorts stand out. In Bali, there’s a saying known despite requests from America, the UK as ‘sayang sayang’ which means to nuture and even Kuwait. “What we do isn’t rocket DEVELOPMENT PIPELINE and we added that dynamic to take guests science, but it’s actually diffi cult to do it down to another level of relaxation.” well… and at this stage we want to keep it 2015 In practice, this translates into a series of in-house,” says Jeisman. O Alila Seminyak, Bali, Indonesia graceful, soft touches that therapists use to O Alila SCBD, Jakarta, Indonesia maintain contact with the guest and help New approach to staffing O Alila Solo, Surakarta, Indonesia the massage fl ow. As an added extra, guests With all this talk of concepts, treatments O Alila Anji, Zhejiang, China are left in the room undisturbed if they fall and products, you’d be forgiven for O Alila Xiangshuiwan, Hainan, China asleep – “there’s no big gong or face mist – thinking that creativity and development we let them go at their own pace,” he says. is the main focus for Jeisman. Not so. 2016 Products are also made according to the There’s also the running of the nine Spa O Alila Villas Koh Russey, Cambodia Alila brief which includes a strict 100 per Alilas (and counting) – for which he also O Alila Villas Nuishoushan, Nanjing, China cent natural policy. “We begin by looking thinks outside the box. O Alila Villas Bintan, Indonesia at the results we want,” explains Jeisman. “I’ve shifted my employment scope: I’m O Alila Tianxi Lake, Zhejiang, China “So if it’s a detox or cellulite treatment, not looking for spa managers any more, I’m O Alila Yangshuo, Guilin, China we’d look at oils and masks with coconut looking for PR, marketing and sales people,” O Alila Fort Bishangarh, Jaipur, India or coff ee. We’d then make it attractive to he replies when questioned about staffi ng O Alila Bangsar, Kuala Lumpur, the marketplace – does it look good? is it challenges. “At the end of the day, a talented easy to use? does it smell nice?” spa supervisor can run the day to day 2017 In Indonesia, it partners with Sensatia operations. I want my spa managers to be O Alila Villas Hangzhou, China Botanicals to make the products and Jeis- the leaders on the fl oor: if they’re spending O Alila Dalit Bay, Sabah, Borneo, Malaysia man says the business has blossomed as any more than 15 per cent of their time back O Alila Lishui, Zhejiang, China Alila’s demands have increased. Altogether of house we have a problem. PR people can O Alila Yingde, Guangdong, China there are 60 Alila Living items including talk to guests, be the face of the business O Alila Taihu, Suzhou, China 18 villa amenities which cover everything and sell treatments and retail – because if from sun creams to mosquito repellent. you miss out on selling additional treatment 2018 For those who want to buy into the Alila time or product to just one guest that’s O Alila Huangshan, China lifestyle, the products can be bought at money out the door.” O Alila Tangshan, Nanjing, China

44 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com organic beauty from the sea...

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www.voya.ie www.sppabusiness.comabusiness.com INTERVIEW: STEVE JEISMAN

 pure inspiration Every treatment at Alila is detailed in a training manual to ensure the brand essence is maintained

 Spa Alila believes in all things natural, whether it be the Alila Living products or organic spa ingredients that complement our treatment range.

  Our carrier massage oils are a pure blend of virgin coconut, sweet almond, kukui nut It’s a tack Jeisman will be trying for and wheat germ oils, rich in healing, nutritive and aromatherapeutic qualities. ( (%# , "") $   ( $ %%$+* % " )  *(+"/ +$(1$ %%$+* % " -  - )%+ new openings which are proving the most #+"%$()""  East Bali, where fresh coconut is shredded then cold-pressed to make coconut milk, (#$**$)&(*$1"*( ( $%%$+*% ")  diffi cult to recruit for. “It’s getting harder than most other carrier oils duemoisturising to its natural and conditioning. antioxidant properties and is best applied directly to the skin for  $ (/$))   $ every year as salaries keep going up by Sweet almond oil is an excellent scent-free carrier oil for aromatherapy essential oils $ ) ")% (# " $ * *(*#$* % * $ $2##* %$   minerals and antioxidants, with proteins and vitamins D and E, sweet almond oil is 20 per cent [annually], and it’s still not often referred to in naturopathy as the queen of all carrier oils.  . enough to stop them from going overseas Mother-to-be and nut-free oils are also available at Spa Alila once they’ve got the experience.” It’s not such a serious problem for the more established spas, he says, where staff turnover has been a highly commendable 5 per cent over the last eight years. He puts this down to localisation, saying that “at some properties therapists all come from the local village and they don’t really want to move anywhere else.”

Important KPIs Perhaps another reason why staff turnover is low is because the welfare of therapists is considered one of the most important key performance indicators (KPIs) at Alila. “The health and wellbeing of the therapist has such a dramatic impact on our business and how we look after guests,” explains Jeisman. “The number two priority is the service and making sure core standards are met. We know that leaving 30 minutes between treat- ments [for guests to sleep] will eff ect our Of course, Jeisman keeps an eye on Alila monitors the wellbeing of therapists revenue, but it’s about brand standards.” the money too and reveals that the spas because their health has a dramatic impact And it seems that not compromising in at Alila account for 5 to 10 per cent of the on all aspects of the business these areas is paying off . “The number of company’s overall revenue. But even then guests who visit a spa twice in their stay his approach to revenue management is we create a marketing plan to resolve that can be as high as 25 per cent and believe slightly diff erent. “I’m not too concerned issue. So we look at everything in detail.” it or not they spend 30 per cent more than if spas don’t reach their bottom line the fi rst time round.” budget,” he says. “If they set their sights Investment and growth on meeting the average spend per guest In the next four years, Alila is planning and capture rate they’ve done a good job.” to open 19 more properties (see p44) and His reasoning is that these KPIs give more all except for one will have a spa. As the of a sense of achievement than budget company grows, the majority of new devel- forecasts when hotel occupancy is low. opments will be based on management To monitor progress, Jeisman explains agreements, apart from new properties in that spa managers produce a dashboard Indonesia which Alila will also own. which has a mix of fi nancial and marketing Jeisman confi rms that there are no stats to show exactly where revenue plans at present to off er spa management streams come from and where they need services to third-party operators, adding to go. If targets aren’t met, one of the fi rst that as he’s the only employee at a spa things they look at is capture rate per director level he’s not short of work. nationality. He explains: “Let’s say the However, things will undoubtedly get Japanese market makes up 30 per cent of busier following a new partnership with hotel occupancy but accounts for only 2-3 US-based operator Commune Hotels & per cent of spa revenue. We look at why Resorts which was announced in May. The There are 60 diff erent spa and amenity that market isn’t coming to the spa – they alliance is a result of Geolo Capital, the products under the Alila Living brand might have ties to diff erent spas – and then private equity fi rm that owns Commune,

46 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com www.sppabusiness.comabusiness.com INTERVIEW: STEVE JEISMAN

We need to decide whether we’re going down the wellness path... we’re trying to understand public perceptions of it and how far we go

acquiring an interest in Alila. Previously, Geolo was an investor in Mandara Spa Asia which was founded by Mark Edleson – now president of Alila – before it was sold to Steiner Leisure in 2001. Hotel management company Commune has a portfolio of 36 boutique hotels across the US under the Joie de Vivre, Thompson and Tommie brands, with another 10 developments in the pipeline. Both companies will benefi t and gain access to each other’s brands, sales, marketing and revenue management channels – Commune in Asia and Alila in the US – to gain wider exposure and distribution internationally. How the deal impacts on development remains to be seen says Jeisman. “It’s yet to be determined when or even if we Jeisman (third from left) says the Alila corporate team are easygoing and innovative start co-branding and when the fi rst joint developments will begin. We’re only just used right now and we’re trying to starting to look at that.” understand public perceptions of it, what Whatever the move, protecting the Spa that means for us and how far we go. Favourites Alila identity will be a priority – “Mass “Do we go purely for a well-rounded developed spas have the potential to lose natural off er combing our 100 per cent BOOK: The Alchemist by Paulo their charm and brand essence, so we’ll be natural products and therapies with yoga, Coelho. It’s such a iconic book very careful when discussing expansion,” healthy food and lifestyle consultations that’s always stuck with me says Jeisman. To avoid this, all spas will and guidance? Or do we partner with continue to align with Alila’s core values a third party to introduce aesthetic FILM: Good Will Hunting and incorporate its signature therapeutic services, machinery and injectables as a experiences and the Alila Living products. one-stop-shop solution?” SEASON: Tropical wet seasons There is, however, fl exibility to develop Working on new ideas such as this is which have calm sunny mornings treatments to suit market demands, a process Jeisman particularly enjoys. with dark variable afternoons such as traditional Chinese massage “We’ve got a great corporate team, they’re and ayurveda as long they’re ‘honest’, easygoing, innovative people. We get to SPA: At home in Bali, under the authentic and of high quality. create our own development guidelines frangipani tree in my back garden with There’s also ongoing auditing to ensure and it almost feels as though it’s your own Pak Wayan from the village. My mind the spas are on-message and having devel- business. It’s quite funny, my wife actually rarely switches off from work mode oped the Spa Alila concept from scratch said to me yesterday that she’d been to when inside a spa, so this is where I truly this comes as second nature to Jeisman. Alila Villa Soori and said that it ‘had you decompress. The therapies at The Farm “It’s easy for me to audit everything from written all over it’. Other people have said in the Philippines are also outstanding fi nance and marketing to the treatment, ‘that’s you – a little bit edgy’ after reading but if they need attention I send our the menu or product descriptions too.” SAYING: Life is not about how many trainers, as I’m defi nitely not a therapist, I He concludes: “It’s easy to be passionate breaths you take, but how many just know what our standard is.” when it’s something you do yourself. And moments take your breath away I love what I do. It’s an interesting and Tackling wellness exciting time for us.”O FOOD: Thai and Javanese While the long-term vision for Alila is mapped out in its development pipeline, Katie Barnes is the TREATMENT: Bare foot the next immediate step is to work out managing editor of shiatsu or deep tissue whether or not to incorporate wellness Spa Business magazine into the off ering. “We’re at a crossroads Tel: +44 1462 471925 WHO YOU ADMIRE: My mother, where we need to decide whether we’re Email: katiebarnes@ Vicki. The nicest person I’ve ever had going down the wellness path,” says spabusiness.com the pleasure of knowing. Most mums are Jeisman. “It’s a term that’s very loosely Twitter: @SpaBusinessKB hard to beat when it comes to admiration

48 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com Creating iconic spas

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www.deepnature.fr www.sppabusiness.comabusiness.com OPINION A cutting-edge study shows fasting can help regenerate the immune system Ask an expert – see page 116 FASTING

Can fasting be safely off ered at spas and, if so, what systems should be put in place to ensure success?

asting – abstaining from solid food for short or prolonged periods – has become a fashionable practice in recent years. Many spas now off er Fdedicated juice fasts and there’s been a huge growth in popularity of at-home fasting plans like the 5:2 protocol where you eat for fi ve days and semi-fast for two each week. Fasting, of course, has been practised in diff erent cultures and religions for thousands of years, recognised for both its physical and spiritual benefi ts. And as The consensus among most experts scientifi c knowledge advances, the world Many spas, and clinics such as Buchinger appears to be that total abstinence from is learning more about how eff ective even (above), already have the right natural food is both unnecessary and highly unat- short periods of fasting can be for longer- environment to support fasting regimes tractive to participants. Those attending term health. Benefi ts include normalisation a high-quality spa will be expecting more of weight, blood pressure and cholesterol, for their fees than just water. increased protection against Alzheimer’s The beautiful and natural setting of The Buchinger clinics, and most other and diabetes, and even, some experts many spas and resorts will certainly be fasting facilities, off er raw vegetable and believe, a lengthened life span. conducive to the process of fasting. The fruit juices, broths and herbal teas as part A new study by researchers at the long-established Buchinger fasting clinics of the fast. In fact, many experts agree that University of Southern California has in and Germany (see opposite), the addition of such nutrients only serve shown that total fasting for as little as two which have a luxurious, spa-like, setting to enhance, not detract, from the results. days was enough to trigger regeneration are testimony to this. Many spas already have the right in the immune system, helping the body For those facilities that lack the on-site natural environment and supporting to fi ght infection – and we take a closer medical expertise of specialist facilities therapies (lymph drainage massage, body look at fi ndings on page 116. Such eff ects like Buchinger, programmes based around scrubs, meditation, etc) to complement could be of help to the elderly who have the 5:2 protocol – or ‘fasting lite’ if you a fasting programme. But which fasting decreased immunity as well as cancer like – are proving to be a more attractive model should they adopt and what support patients whose immune systems have and accessible option for both spa and expertise do they need to have to been damaged by chemotherapy. operators and their guests. deliver it? We ask the experts for their But should fasting retreats be the Whatever the wellness facility, custom- advice on the matter. domain of specialised facilities like ers must be carefully assessed for their medical spas, with a highly trained team of suitability to the programme, provided Julie Cramer is a health, experts on hand, or can it be safely off ered with a transition period into the fast and a hospitality and travel journalist as a restorative programme at spa resorts? safe re-feeding period post-fast. Email: [email protected]

50 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com echnically a fasting programme would be nothing but water, but Jeff Nieuwenhuizen it can include food, raw juices T Naturopathic practitioner and broths depending on the goals and condition of the person. The main benefit is that it gives the body a chance to clean itself out. If done well, the body will be able to alkalise itself (most of for food unnecessarily. Ensure F&B staff all we want to lower metabolism, whereas us are overly acidic) which helps get rid of get to try the fast and train them in what it in weight loss we want to maximise it. So aches, pains and that foggy brain feeling. is, why people do it and how to encourage to be successful, detox/fasting needs to I recommend seven to 10 days maximum them, and to flag up problems to the key do the opposite to the body than what we for a fast. If you know how fasting works on people monitoring guests’ progress. want to achieve with weight loss. Trying to your body, longer is possible, but I’d rather After a three- to four-day adjustment achieve both these goals during a week- people repeated it more frequently than do period, when people lose the caffeine long retreat is physiologically impractical. it for excessively long periods. withdrawal headache and hunger, most I think fasting will continue to grow For regular fasting programmes, spas people start to feel great. They feel lighter, in popularity and become more acces- need a great nutritionist or naturopath think clearer, realise they have a freedom sible, especially at medical centres. In to orientate and monitor clients, and from food and more time in the day as Thailand there’s been a big move from the nurses on standby for any issues, such they’re not slothing about digesting. medical profession to offer these kind of as side effects or withdrawal symptoms. Fasting ideally is a stepping stone to programmes that used to be the domain of I definitely don’t recommend putting in feeling better, which needs to be continued complementary therapy practitioners. fasting programmes with no oversight, on through a great regular diet, rather than even though it’s basically safe and easy, bingeing and going back to fasting again. Nieuwenhuizen has been running because people will always manage to do The worst misconception about short- wellness programmes in Asia for over the wrong thing to excess. term fasting is that it helps weight loss, 20 years. He specialises in nutrition and Be flexible with your programme. Food and if you promote it as such your guests customised supplement therapy. Details: costs are nothing, so don’t refuse requests will only be disappointed. In detox/fasting, www.thewellnessdirector.com

I think fasting will continue to grow in popularity and become more accessible, especially at medical centres. In Thailand there’s been a big move from the medical profession to offer these kinds of programmes

asting is one of the only scientif- ically-proven ways to live longer Francoise Wilhelmi de Toledo and possibly without associated F Managing director and medical director, age-related diseases too. When you stop absorbing food through Buchinger Wilhelmi Clinics, Germany and Spain your digestive system, the body switches to the consumption of its own reserves, mostly fats. The cells enter a self-repair Clients must be healthy physically and We train our staff constantly. All the mode, which when taken care of properly emotionally to be able to fast [for short therapists have to fast themselves at least – with a balance between exercise, rest periods] without medical supervision. once when they start their jobs. Most of and self-reflection – can lead to positive If they’re under any drug treatment it’s them do it regularly. metabolic and neuro-hormonal regenera- mandatory to be under the guidance of a To enter a totally protected mode of tion, as well as mood-enhancing effects. physician specialised in fasting, to adapt fasting, a specialised facility with Small amounts of juices and broths the dosages accordingly. professional guidance is the right place to make the fasting experience more pleasant We offer a whole fasting process; a go. You need a medical structure, but also and easy to adhere to, as well as providing smooth transition of two to three days of beautiful natural surroundings and your extra vitamins and minerals. The positive fasting, and a progressive refeeding period staff must radiate both professionalism effects don’t seem diminished when of three to four days. Our packages are 10 and a special, loving spirit. compared to water fasting, but wellbeing days, two weeks, or three weeks and 5-10 and compliance are enhanced. per cent of our guests stay longer. The Buchinger Clinics in Germany and At Buchinger, the doctor decides with Guests are given the opportunity to Spain offer Otto Buchinger’s (1878-1966) the client if fasting is needed or if a sup- learn how to cook and eat differently, how fasting method, which has been in plemented fasting or a calorie-restricted, to relax and which exercise suits them best. practice for more than six decades. plant-based, organic diet is better. Mindfulness meditation is also offered. Details: www.buchinger-wilhelmi.com

Spa Business 4 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com/digital 51 www.sppabusiness.comabusiness.com OPINION: FASTING

eople don’t need to undertake highly-restricted fasting regimes Dr Michelle Harvie to improve their health or lose P Research dietitian, Genesis Breast weight. It’s unlikely that there’s more to be gained by extreme fasting at all. Cancer Prevention Centre, UK At the Genesis Breast Cancer Research Centre, we pioneered the concept of the 2-Day Diet, where people restrict their calories for two days a week, the 2-Day Diet There are many studies looking into calories for two consecutive days and eat has been clinically proven in randomised tri- and making claims about the anti-ageing a healthy Mediterranean-style diet for the als of real-life dieters. The results show that effects of intermittent fasting, but most of rest of the time. It was originally devel- intermittent dieting is more effective and these have so far only been tested on mice. oped to help women at high risk of breast easier to follow than a standard, continuous Scientists are learning more about cancer to lose weight, as we know being a diet – a 65 per cent success rate versus only intermittent fasting day by day and it’s healthy weight cuts their risk of cancer. 40 per cent with a standard diet. We also certainly captured the imagination of the We’ve found people can get great found that it retrained people’s appetites public in recent years. It’s a results-driven reductions in weight and markers of risk on the five unrestricted days so they eat, on diet that’s here to stay and not a passing of cancer, heart disease and diabetes by average, 25 per cent fewer calories. fad, and so something that reputable spas restricting calories for just two days a More studies are showing that intermit- could certainly look to offer their guests. week and ensuring that they maintain tent calorie restriction is an effective, viable the correct balance of protein, fats and alternative to standard weight loss diets, For the last 17 years Dr Harvie has carbohydrates on these days. For two days, which in turn can improve health. But the specialised in diet and exercise strategies people can eat between 600-1,000 calories 2-Day Diet has only been designed and for weight loss and preventing breast a day depending on their appetite. tested for weight loss. It should not be cancer. She’s also the co-author of The Unlike other 5:2 diets, many of which followed by those of a normal weight who 2-Day Diet. Details: www.genesisuk.org advocate the consumption of just 500 perhaps have other health issues. and www.thetwodaydiet.co.uk

Spas should offer a range of therapies to complement the fasting regime... But we find colonics to be a step too far – they’re really the domain of the medical spa and should be administered by a trained nurse

nyone seeking a very strict fasting regime, with little or Sue Davis, no food intake, should visit A Health and wellness manager and resident a reputable medical spa. Austere protocols are best left to special- naturopath, Lifehouse Spa & Hotel, UK ists and are not the domain of leisure spas. As a naturopath, I’m not a fan of extreme fasting and I find that most people don’t appear to be protection against condi- as lava shell massage which gives a particularly enjoy the process. Anyone who tions such as Alzheimer’s, dementia and deep, detoxifying massage working on fasts regularly, especially with the goal of decreased risk of certain types of cancers. the principle of alternating hot and cold weight loss, can affect their metabolism Guests who undertake a fasting regime therapy. But we find colonics to be a step and lose lean muscle mass making it more should be closely monitored for the too far – they’re really the domain of the of a challenge to lose weight. duration of the programme. It’s really medical spa and should be administered Lifehouse offers an intermittent fasting important that you keep a good dialogue by a trained nurse. programme based on the 5:2 protocol. with them as they can potentially become Energy work can also be beneficial. The It’s a much more sustainable programme faint, dizzy or experience muscle fatigue liver stores emotions as well as toxins that people find enjoyable to do while due to the sharp reduction in calories and these can be released during a fast they’re here. They can also easily learn the – especially if they’re not following the or cleanse, so it’s important to know how principles to carry it on in their daily life. programme correctly. to help clients who become tearful and We chose the 5:2 for the wealth of solid We see our clients daily and give them a emotional during their stay. research behind it and some impressive diet plan that’s very personalised. potential benefits for those who follow it Spas should offer a range of therapies Davis helped set up the original cleansing for a sustained period. With two days of that complement the fasting regime. programmes at Chiva-Som in Thailand intermittent fasting per week, people are Lifehouse offers body scrubs and seaweed in the early 90s. Lifehouse offers a range able to lose visceral fat while retaining wraps to aid detox, hot stone massage of wellness programmes, including a 5:2 muscle mass, and the long-term benefits to help with lymphatic drainage as well fasting retreat. Details: www.lifehouse.co.uk

52 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com www.sppabusiness.comabusiness.com AN ESPA PROMOTION

At 21, ESPA is a veteran of the global spa industry, but it’s still leading the way. Founder and CEO Sue Harmsworth explains how

ince 1993, ESPA has grown from a small UK-based concern into an undisputed leader in the global spa industry, its brand synonymous Swith cutting edge design, peerless spa Sue Harmsworth’s career in management and the highest quality the spa, health and wellness natural products. With more than industry has spanned more 450 spas across almost 60 countries, than 40 years and top-drawer clients ranging from Peninsula Hotels and Mandarin Oriental to Ritz-Carlton and Four Seasons, the modest products and Over the last few years, ESPA’s rather than focusing solely on design, consultancy business founded by business model has become development and management. Sue Harmsworth 21 years ago has increasingly fl exible. Why is this? The fact that we have such a broadly certainly come of age. When the economic crisis hit in experienced team is very unusual for But while ESPA is arguably 2008, a huge number of projects the industry and makes us uniquely at the top of its game, it has were put on hold across the spa positioned to do this. Most of our senior by no means fi nished playing. industry, and this presented managers have been with us for over Over the past couple of years, us with the opportunity to a decade and have grown through the not only has the company work with our spa partners and system, making them the very best in reshaped its business model to analyse every detail of their their fi eld, and all of our 200-plus staff off er a fl exible, solutions-based service off ering in order to worldwide have experience in operations. portfolio – introducing product- establish clear objectives on So we can go in and teach teams, we can only partnerships and tailored which to measure success. It do high-level fi nancial and quality audits, support for existing businesses could be that a spa is amazingly review marketing strategies and advise alongside design, development well designed, but not being on recruitment – in essence, we really and management services – but it marketed properly, or there are look at what needs to be done to make has continued to pioneer groundbreaking issues with the fi nances. Or it might be a business successful. We know what products, treatments and spa concepts. very good from a therapist perspective, works and what doesn’t, and in quite a Here, Harmsworth talks about the but the equipment or treatment menu is short time we can impart that knowledge company’s fl exible approach, the letting it down. to our clients. And while there are a lot importance of cultural sensitivity and how, As a company, we were coming across of great product companies and a lot of with the right guidance, spas can deliver so many variables that we decided the great spa consultants, there are very few both an unparalleled guest experience and time had come to off er our hotel partners that can off er all those diff erent options as a strong commercial return. a solutions-based, à la carte approach eff ectively as we can.

54 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com ESPA at Resorts World Sentosa features ’s fi rst authentic Hammam

We really look at what needs to be done to make a business successful. We know what works and what doesn’t

You have partners all over the world. guests, so you have to be prepared to How do you make sure the solution modify your design, treatment menu and you’re off ering is culturally appropriate? therapist training to account for that. Working in so many countries and with so many markets has given us a There’s a lot of talk in the industry just genuine understanding of the varying now about whether or not spas can requirements of diff erent cultures. really make money. What’s your view? Wherever we’re working in the world, Spa fi nancial planning has particular we employ as many staff as we can from challenges. Whereas a hotel will base its that region and we try to preserve the business plan on the number of bedrooms, skills inherent to that culture, while also it’s more complicated with a spa. One of teaching them international standards. the most common questions I’m asked is, But being culturally sensitive is not ‘If I’ve got a 120-bedroom hotel, how many just about considering the host country; treatment rooms do I need?’ But there it’s about considering the nationality of just isn’t a correlation there. It depends your guests. For example, you could have on whether you’ve got a leisure market, a spa in London with a very big Middle whether you’ve got MICE business, Eastern clientele, which means paying whether you’re seasonal… There are so extra attention to separate sex areas and many diff erentials involved that coming issues around privacy and nudity, as these up with a profi table model is not easy. are very important to these guests. Of That said, from the very start of every course, markets sometimes change. You partnership, commercial considerations might start off expecting a largely Russian underpin everything we do to ensure clientele and end up with more Chinese our spas make money. We have weekly The Hammam at ESPA Fairmont Baku

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conference calls with our spa directors, we do the budgets and we work closely with them on promotions and marketing activities. We have the expertise to do all this and it more than pays for itself. With the spas we design from scratch, we think very carefully about non-revenue producing areas and whether and how we incorporate them; this includes relaxation areas and also wet thermal areas, which are very expensive to build. With all the spas we work with, including those we did not design, we look very closely at the breakdown of male versus female guests, whether there’s a local market and whether or not we’re going to off er memberships. We make sure the treatment menu is succinct, and that every member of the team is trained to deliver a consistently excellent guest experience. We emphasise the importance of building customer loyalty and effi cient database management. Obviously, retail is crucial and we’ve Other new branded spas include got some very interesting concepts in that The lounge at Al Faisaliah Spa by Ritz-Carlton Spas in Kyoto, Bangalore area that are working very well. These ESPA in Saudia Arabia (above) is and Abu Dhabi; ESPA at The Joule in include employing retail specialists, adorned with Swarovski crystals Dallas; and Nizuc Spa by ESPA in Punta emphasising touch and feel in displays, Nizuc, Mexico. We’ve also opened some and rewarding both spa customers and really lovely partnership spas, such as Spa our own clients for online retailing, then ESPA at Fairmont Baku is our fi rst spa in Mont Blanc at the Four Seasons Hotel des driving those customers back into the Azerbaijan. It’s part of the Flame Towers Bergues in Geneva and The Peninsula Spa spa. And we’ve also got an in-room spa complex overlooking the Caspian Sea and at the Peninsula Paris. amenities range, which further promotes is just breathtaking. And we’ve opened our both our products and the spa. fi rst spa in : the Al Faisaliah What new products and treatments Spa by ESPA in Riyadh, designed in have you launched recently? Have you opened any partnership with Her Highness Princess We’ve just launched Optimal Skin stand-out spas recently? Al Anoud Bint Khaled Bin Abdullah Al ProCleanser, a beautifully versatile three- With so many projects opening over Saud. It’s located within the Al Faisaliah in-one product combining a gel cleanser, the last year, it’s hard to pick just one Hotel, managed by Rosewood, and is the exfoliator and mask; and in January we’ll or two, though we have had some fi rsts. fi rst fi ve-star ladies’ spa in the country. launch SuperActive™ Skin Radiance

The heat room at the subterranean ESPA at The Joule, Dallas (left); and the indoor hot pool at Nizuc Spa by ESPA, Mexico (right)

56 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com ESPA at The Joule Dallas is the ultimate urban retreat

From the start of every partnership, commercial considerations underpin everything we do to ensure our spas make money. We have the expertise to do this and it more than pays for itself

Intensive Serum, a potent super serum to numerous health-related Optimal Skin ProCleanser, lighten, brighten and fi rm the complexion. organisations. Drawing on this a revolutionary three-in-one We’re also about to launch a new facial experience, we’ve come up with radiance-boosting cleanser incorporating both ProCleanser and Skin six specialised treatments, all of Radiance Serum at our spa at Gleneagles which been carefully developed necessary support systems Hotel in Scotland. Called the Advanced around the philosophy of in place and that are willing Pro-Radiance Facial, it’s a 90-minute nurturing, soothing and relaxing, to invest in training. This has treatment incorporating a deep brush without any aggressive products been a huge investment for us, cleanse and brightening mask. or procedures. The programme is and we don’t necessarily expect based on the understanding that to see a large return on it, but You’ve also just launched a new each individual will have diff erent that’s not why we’re doing it. treatment programme called Nurture symptoms, degrees and stages of and Support for people recovering from cancer, and that each cancer will What’s next for ESPA? cancer – what’s the thinking behind this? manifest diff erently in each person. We’ll continue to work hard to We were one of the fi rst companies to do We have worked with several surpass guests’ expectations, pre-natal treatments 20 years ago, when specialists to make sure these both in the spas that we manage we saw that there was an increase in treatments are completely safe, and those that we partner. the market of pregnant women wanting but we’re not making any medical Wellness remains close to my treatments, yet most therapists were claims for them: the emphasis heart, so we’ll continue to roll scared stiff to do them. The same now is very much on helping people out ESPA Life – our wellness applies to people with cancer. to relax and feel cherished. Every concept for hotels – and we’ll Several people I’m close to have treatment begins with breath work and continue to push the envelope when it had cancer, so I understand how visualisation, and guests can choose comes to new product and treatment psychologically damaging it can be for from a facial, body envelopment, energy development, particularly in the areas someone in recovery to feel they are clear balancing treatment, full body massage, of ageing and women’s health. As a of the disease only to be told by a spa scalp massage, and hand and foot ritual. company, we do feel that we are leaders therapist, “Sorry, we can’t treat you.” The most advanced therapists will and innovators, and while we don’t want to Over the years, we’ve treated many deliver these treatments and they will be the biggest, we do want to continue to people with cancer and worked with only go into select locations that have the be the best.O

Spa Business 4 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com/digital 57 www.sppabusiness.comabusiness.com THERAPY ©PHOTOGRAPHY BY CHRISTIAN BANFIELD AND HELEN ABRAHAM

Hotel Nové Lázně in the treats kidney disorders using its calcium- magnesium rich waters

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MINERAL MATTERS

Sophie Benge closes her series on the healing power of natural resources in central and eastern Europe with a focus on mineral water and mud

n this series, we’ve looked at some potent. It can be argued that both form these features can help with a full spectrum key components of the central and the basis of the historical reputation for of body processes from circulation and eastern European spa experience wellness that has brought royalty and the digestion to immune function and even that make it a strong contender in intelligentsia to spa towns from the Baltic fertility. That’s quite some panacea. the growing market for wellness to the Black seas for two centuries. To understand the potency of the Itourism: namely its rich seam of natural England’s King Edward VII visited mineral water in central and eastern resources which have been used for Marienbad (now Mariánské Lázně) in Europe it helps to make a comparison centuries to relieve physical pain and the Czech Republic nine times to treat with a brand such as Evian. A 750ml bottle stimulate emotional wellbeing. his gout, while in nearby Karlsbad (now states that this water contains 26mg of These natural elements were rigorously Karlovy Vary), the list of visitors in search magnesium per litre. In contrast most studied by chemists and doctors in the 19th of redress for their overindulgent lifestyles waters in Romanian Transylvania contain century before treatment protocols were includes Brahms, Beethoven, Bismarck and more than 3,000mg of magnesium per litre. developed for a variety of health disorders. Bach... and that’s just those listed under B! There are 6.5mg of sodium in Evian and That many of these therapies remain 100 times this amount in Zuber, the strong- unchanged after 200 years is testimony to Water world est of four brands of bottled water from the the authenticity and expertise that infuses Mineral waters sourced from underground Polish spa town of Krynica-Zdrój, which is the health culture in this region. have a high mineral composition and particularly good for liver complaints. This fi nal article examines mineral specifi c chemical properties, as well as There is barely a mineral water source water – the most abundant healing source diff ering physical properties such as in the region which local people don’t – and mud, which is probably the most temperature and trace elements. Together claim has the most potent water in all of

58 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com Water inhalation at Wielka Pieniawa Spa, Poland (above); potent Valcele mineral water (below left); no-nonsense mud therapy at Széchenyi Thermal Baths, Budapest (below right)

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People have fl ocked to Karlovy Vary in the Czech Republic for centuries for its spring waters

A mineral water bath cubicle at a health resort in the spa town of Druskininkai,

Europe for improving health. Alongside Alternatively in Kemeri, the Bottled mineral water from the Polish broad similarities there are place-by-place unusually high levels of hydrogen spa town of Krynica-Zdrój contains distinctions for determining where to go sulphide in some water bring down the high levels of sodium which is said to for particular affl ictions. cholesterol levels in blood, according to be good for liver complaints The calcium-magnesium ratios in the Dr Ints Zeidlers, a professor of physical cold water of Mariánské Lázně in the medicine and rehabilitation at Jaunķemeri Czech Republic makes the spa at Hotel Health Resort. He claims that during one stiff joints and muscle pain, while also Nové Lázně a well known centre for treat- 20-minute bath in this particular warm nurturing baby-soft skin. ing kidney and urinary tract disorders. mineral water, patients take in as much as 70mg of hydrogen sulphide through their Drink, breathe, bathe skin and via inhalation. As well as geographical diff erences and A focus on Diff erent again are the thermal eff ects variations in chemical composition and the natural of the hot water of Piešt’any in water temperature – from very cold in resources of which, when experienced in bathing Romanian Transylvania to virtually central and treatments, helps optimise the mechani- boiling in some springs in Budapest – eastern Europe cal movement of the limbs. The water there’s the choice of how best to take forms part of also contains a high amount of sulphur the ‘water cure’. Usually water cure an upcoming (578mg per litre) which is believed to programmes include a combination book, Healing help strengthen connective tissue, like of drinking and bathing in water and Sources, Spas ligaments, cartilage and tendons. In inhaling its vapours. These three elements and Wellbeing from the Baltic to the addition, it leaves sulphur deposits on the form the mainstay of balneotherapy, the Black Sea, which will be published epidermis which can ease skin conditions discipline for treating illness through by Prestel in December. Details: such as eczema and psoriasis. medicinal spring water, and a programme www.thehealingsources.com In other words, Spa Piešt’any is a good will be carefully prescribed by a doctor choice for those people who want to ease according to each guest’s needs.

60 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com the DIFFERENT spa table N° 443.090.V photo by maurizio marcato and matteo blaschich maurizio marcato photo by

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Wellness facilities Q Hotel Nové Lázně , Czech Republic www.marienbad.cz Q Fra Mare Thalasso Spa, www.framare.ee Q Gellért Thermal Bath, Hungary www.gellertbath.hu Q Széchenyi Thermal Bath, Hungary www.szechenyibath.hu Q Jaunķemeri Health Resort, Latvia www.jaunkemeri.lv Q Health Resort Druskininkai, Lithuania www.gydykla.lt Q Wielka Pieniawa Spa, Poland www.uzdrowiska-pgu.pl Q Irma Spa @ Health Spa Piešt’any, Slovakia www.spapiestany.sk www.piestany.danubiushotels.com Q Life Class Hotels and Spa, Portorož, Slovenia www.lifeclass.net

In the spa town of Druskininkai in Lithuania, the water’s calcium-magnesium ratio is 2:1 and doctors at Spa Vilnius (see SB13/1 p68) claim that drinking just one glass provides an ample supplement of Many pools in central and these minerals for a whole week. They eastern Europe, such as say it’s even more effective if drunk on an this one at Spa Wojciech empty stomach. Heavy drinking of some in Poland, are filled with waters can, however, result in vomiting local mineral water and diarrhoea because they’re so strong. Inhaling mineral water vapour helps clear the respiratory tract. The vapour takes the form of a fine spray released Glorious mud source to source. Some mud comes from from a nozzle in front the face. Many of In central and eastern Europe mud is thousands of years of rotting vegetation the health resorts built during the Soviet used therapeutically in a very different to form a type of peat. Other mud is mined era still use inhalation apparatus designed way to what we’re accustomed to in the from deep below ground and prescribed and built in the 1950s. western spa industry. Rather than being for inflammatory disorders, such as in Bathing completes the healing trilogy used in a beauty mask or in a thin layer Budapest’s spas. Mud is also harvested of balneotherapy. In some places such smeared over the body in a wrap, mud from the sea bed in Haapsalu, Estonia on as Mariánské Lázně in Czech Republic, here is commonly used by the bucketload the Baltic coast and in the coastal town guests take two or three baths a day to for slapping over joints (see p64). It’s often of Portorož, Slovenia on the Adriatic sea. relieve kidney, urinary and nervous- mixed with mineral water in a bath, or In Portorož, salty clay is used in facilities system disorders. In Latvia’s Jaunķemeri even wrapped around the gums in a gauze such as the Life Class Hotel Spa, primarily Health Resort, on the other hand, the high tube or inserted vaginally to stimulate to treat locomotive issues. levels of hydrogen sulphate mean baths fertility. One of the most unusual ways to As with mineral water, mud has a great are prescribed only every other day. The experience mud is at Irma Spa at Health capacity to help with a disparate range of mineral load creates a big job for organs Spa Piešt’any, Slovakia, where it carpets afflictions: rheumatic, digestive, circula- that need time to process change. one of the most elegant spa pools in tory, locomotive or gynaecological. It’s Many, but not all, of the swimming Europe. Guests cover themselves in fistfuls even proven to slow down – and in some pools at resorts across the region are of soft, silky mud, that they’ve scooped up cases reverse – degenerative deterioration. filled with local mineral water that’s more from beneath their feet. This is just a glimpse into therapeutic suitable for general bathing. Examples As is the case with mineral water, it’s properties of mineral waters and muds, include the famous Gellért Baths or the mineral breakdown of each mud the two most ubiquitous natural resources Széchenyi Baths in Budapest, or Spa deposit which determines its precise in the region with the greatest range of Wojciech in Ladek Zdrój, Poland. curative capabilities and this varies from influence on our wellbeing.

62 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com A mud gum treatment in Lithuania (above left); the silt-lined pool at Irma Spa, Slovakia (above right); mud is used by the bucketload at Fra Mare Thalasso Spa, Estonia (below)

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FIRST-PERSON EXPERIENCE: SOPHIE BENGE

y mud wrap at Széchenyi Baths in Budapest starts with me following a man dressed in boots and shorts, Mdragging a trolley which carries two dirty Despite the spartan buckets brimming with thick grey-green setting, the soft, warm mud. Inside the treatment room, spartan mud wrap at Széchenyi with hard surfaces and only mildly updated Baths has a profound since it was built in the 1890s, he points effect on Sophie Benge to the bed while putting on rubber gloves. Never a word is uttered. In fact never has a treatment seemed more matter-of-fact or, as I realise a while later, more profound. “My mud wrap starts with me following a man dressed I’m sitting naked on a plastic sheet as he splats fistfuls of soft warm mud onto in boots and shorts, dragging a trolley which carries two the bed behind me. He then covers my dirty buckets brimming with thick grey-green mud” elbows and presses my back downwards into the thick layer before slapping more round my shoulders, so that it snuggles up me down. I then take over to remove any This mud, mined from a natural reserve my neck. He quickly whacks a dollop on mud residues from my orifices! outside Budapest, treats up to 1,000 each hip bone, wrist, knee and ankle, pulls This is a one-product treatment with a people daily across the city’s famous the sheet tight round my body, places a multitude of effects: soft skin, loose limbs medical spas. Its a blend of magnesium, tarpaulin over that and walks out. and muscles, bright complexion, clear calcium and potassium plus copper, iron, No scents, no music, no dimming of thinking and, at first, a feeling of being light manganese and selenium. lights. I wriggle to feel the full sensuality headed. I needed to sit still and quiet for Mud wraps like this are generally of the mud against my skin and soon a while as I waited for the gentle pulsation prescribed as part of a course to treat surrender to feeling warm, albeit increas- through my veins to fade and a mild inflammatory conditions – or, in my case, ingly sweaty, drowsy and still. I like being pressure in my skull to subside. as a general detoxifying tune-up, with real bundled up under this heavy coat of While sitting I met a woman who told me palpable effect on my body and mind. O mineral-rich goodness. Twenty minutes her story, through a translator. Her hands later, the gloved and booted man – with had been clawed with arthritis but after 10 Sophie Benge is the writer body odour – unceremoniously unwraps days of daily dunking in a bucket of this of Healing Sources me, flicks the thick clumps of mud onto the mud, her fingers were starting to unfurl. Joy Email: [email protected] floor and leads me to the shower to rinse radiated from her face. Tel: +44 7951 056609

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Banya, the famous sauna culture in Russia that’s more than 1,000 years old, is ripe for development

Everyone’s talking about RUSSIA Jak Phillips gives an overview of the Russian spa industry and those working in the sector share their insights on the opportunities and challenges for businesses

s the world’s largest events like this year’s Winter Olympics in facilities such as Fox Lodge – a lakeside country by area, Russia Sochi and the 2018 football World Cup are retreat north of the capital – are including boasts a diverse landscape expected to boost interest. them as part of a conventional spa off er. and with it comes copious One of the main weaknesses of the What might scupper the growth of natural resources, ranging Russian spa industry is its lack of infra- the spa industry in Russia, however, is Afrom thermal water in the highlands structure and organisation. The last major economic instability and, from an overseas through to abundant muds, salt, herbs and analysis of the sector – Overview of the tourism and investment perspective, gases suitable for holistic treatments. Current State of the Russian Spa Industry international relations following the As with the other BRIC economies, – by consultant Nina Tsymbal (see p72) annexation of Crimea. If the oft-discussed Russia’s middle class is growing rapidly – was conducted in 2008 and statistics are visa agreement with the EU comes into jumping from 30 to 60 per cent of the total hard to come by. The Spa and Wellness play, this could off er a solution to these population from 2001-2010, according International Council, a Russian spa body barriers but this is contingent on whether to data from the Russian Longitudinal (see p70), estimates that there are 1,500 the currently frayed diplomatic relations Monitoring Survey. This burgeoning spas in the country, with only one third can ever become close-knit. demographic makes up a signifi cant corresponding to international standards. Here, we ask operators and consultants proportion of customers for the spa In addition, there are around 2,000 in Russia about the state of the country’s market which is dominated by domestic traditional medical-focused health resorts, spa industry, the cultural and economic tourism. In addition to growing disposable or sanatoriums, which are often located factors aff ecting it and what trends, incomes, Russia’s 143.5 million citizens on mineral springs or the coastline. opportunities and obstacles they’re seeing. have considerable time to spend at leisure, Today, a resurgence of these dilapidated Special thanks to Galiya Abaydulina, the with state employees receiving 24 days sanatoriums is underway and international brand manager for Thalion in Russia, for her vacation each year, plus 10 public holidays. players are circling to develop them into help with the research of this feature. International tourism is also growing, spa hotels, particularly in the Sochi area. Details: www.thalion.com; +7 495 792 58 95 with inbound visitor numbers jumping Banya, the famous sauna culture in 13.4 per cent (United Nations World Tour- Russia dating back 1,000 years, is also ripe Jak Phillips is the head of ism Organisation) to 25.7 million in 2012, for development (see SB14/2 p50). Public news at Leisure Media although the country still suff ers from bathhouses like Sanduny in are Email: [email protected] an image problem. Despite this, major located across the country while modern Tel: +44 1462 471938

68 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com here’s much potential to increase spend from clients, as Ekaterina Sharkova the arrival of big international T Assistant manager at Mandara Spa, firms in Russia has driven up wages, leading to more disposable income Lotte Hotel Moscow for the middle classes. The women here are highly competitive when it comes to looking good and are happy to pay for Russian investors and firms from the whose numbers are currently dwarfed it. We’re also seeing a noticeable shift EU, something I hope will help to hasten by exorbitant five-star establishments. in the media towards health and well- the improvement of standards. However, Whether a lot of this will be successful ness – perhaps reflecting the interest of overseas investment regulations in Russia hinges largely on international relations. readers – with a lot more articles focusing are still quite strict, so it’s essential that It’s becoming easier to get a Russian on fitness, diet and beauty. international companies which are looking [tourist] visa, but it still requires a lot of In terms of weaknesses of the spa to move into the market have strong time and money, so agreements between industry, infrastructure still leaves a lot to Russian partners. As you might expect, countries will be key to boosting visa be desired and there’s a lack of qualified we’re seeing many more spa consultants accessibility and getting more people spa managers, although the work of the popping up to bridge the gap. coming to visit. Spa and Wellness International Council Hospitality developments in Sochi, is doing a lot to improve this (see p70). sparked by the Winter Olympics, have A key member of the Mandara Spa At the moment, the bulk of investment attracted several international players and team at Lotte Hotel Moscow, Sharkova comes from wealthy Russians, who want again, this will hopefully drive up stand- has contributed to the success of the to own a beautiful business, but lack the ards. There’s also the 2018 World Cup on facility which has won numerous nous to make this a reality. As a result, the horizon and I think there’s a real gap in awards since opening in 2011. Details: we’re seeing a lot more tie-ups between the market for affordable four-star hotels, www.mandaraspa.com

Overseas investment regulations in Russia are still quite strict, so it’s essential that international companies which are looking to move into the market have strong Russian partners

e’re seeing a generational shift in Russia’s spa Elena Bogacheva clientele, which could W Founder and president, Spa and Wellness yet become one of its biggest strengths. The baby boomers who International Council (SWIC) used to visit spas for self-indulgence, are more wellness-focused, motivated by the need of active longevity. Meanwhile, spas from better training, we have to change was a major achievement for SWIC [which are becoming an essential component of the mentality of staff, to shift from the led the negotiations] and the spa industry. a healthy lifestyle for new generations of supervisory attitude of former physicians Old health resorts in the south are hot clients, who’ve left university and are now and nurses to a sincere willingness to spots for development. They have a wide earning competitive salaries. serve and please. range of scientifically-proven healing There’s also an interesting trend There have generally been very strict methods, skilled medical staff and are towards spas for children. It’s a concept regulations for spa services in Russia often based around mineral sources. The I first tried out in 2002 and I’ve since which has made it difficult for the industry resort town Kislovodsk, with its unique advised on an increasing number of to expand with confidence and attract springs, is on its way to becoming the projects. In Kazan, an existing kids spa investment. Because health resorts/ Russian Carlsbad. Likewise the city of is now expanding to become a wellness sanatoriums have been intrinsic to the Sochi, with its therapeutic ‘macesta’ muds centre offering hydrotherapy, halotherapy industry, all facilities needed to obtain now has infrastructure from the Olympics and kinesiotherapy. a medical licence to operate and were and has huge potential to become a hub New spas in Russia can easily compete regulated by the healthcare system – even for international wellness tourism. with the best facilities in western Europe if they were only offering manicures or and the Americas with their picturesque pedicures. But in January, two National A pioneer of the Russian spa industry, locations, innovation, medical training, Standards for Spas and new codes were Bogacheva founded SWIC in 2010 to menus and designs. However, the adopted so non-medical spas no longer help raise standards and drive forward service skills of our massage and beauty need to operate under Health Ministry development in the sector. Details: therapists leave a lot to be desired. Aside standards or obtain a medical licence. This www.1swic.ru

Spa Business 43 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com/digital 69 www.sppabusiness.comabusiness.com OPINION: RUSSIA ©FOX LODGE HTTP://ENG.FOXLODGE.RU; AND ©RUSSIAN BANYA CHAMPIONSHIPS

There are an estimated 1,000 spas in Russia, plus 2,000 traditional health resorts and sanatoriums

The economy isn’t currently as strong as it has been – the rouble crashed 11 per cent in the aftermath of the incident – and this makes it very expensive to import products from overseas

ne of the best things about Russian spa specialists is Julia Johansson that they’re highly-trained O CEO, Spa Orient Express [thanks to the health sanatorium tradition]. They must go through two to three years of medical training and this means they’re able to solve clients’ body problems by carrying also be a downside though. Their urge to Spas are trying to counter that by pursu- out detailed diagnoses and then recom- individualise treatments means they’re ing city-exclusive tie-ups for sought-after mending holistic solutions. Many of nearly impossible to train to a set level products, but this can also be problematic. them also travel either to Europe, Japan of consistency and they frequently break The economy isn’t currently as strong as it or Thailand to learn their trade and this protocol – although this is mainly because has been – the rouble crashed 11 per cent means they arrive with a broad range of they want to deliver as much as they can in the aftermath of the Ukraine incident infl uences and ideas. and satisfy every need of their client. – and this makes it very expensive to As a city spa, this enables us to diversify From a product point of view, Russians import products from overseas, especially our off ering. It’s important that we can expect instant results and like to use when you factor in registration and other cater for all of our clients’ needs while diff erent products, so some international administrative prices. remaining innovative, so it’s vital that our hotel spas struggle because of their single- staff are creative and able to form long- brand tie-ups. Rents are very high in Johansson has been CEO of central term relationships with customers. Moscow and retail makes up around 25-28 Moscow’s Spa Orient Express for almost The fact that Russian spa specialists are per cent of spa income, but one of the big 15 years. The facility also houses one of very creative, multi-disciplined and each threats is that clients are starting to buy Madonna’s Hard Candy Fitness gyms. bring their own personal approach can discounted products from retail outlets. Details: www.orientexpress-spa.ru

70 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com www.sppabusiness.comabusiness.com OPINION: RUSSIA

ussia has a steadfast philosophy that medicine and spa therapies Elena Silantyeva are intrinsically linked and a R Professor in rehab and obstetrics/paediatrics, lot of this can be traced back to the late 1940s when the Soviet Union Lapino Medispa looked to kick-start technical innovation. They needed workers to be fi t and healthy so lots of government money went into while ensuring a safe birth. We’ve started procedures are best performed in a natural wellness research and workers were sent to attract a lot of clients from the UK, spa setting, so it seems like an ideal fi t. to sanatoriums for a mix of relaxation Germany and the US – particularly those One of the reasons we expanded to cater and medical procedures to maintain with prior infertility problems – and this for over 50s was because health levels their health and ensure they were fi t for seems to be a growing market. in Russia are low. There’s little access to purpose. This sowed the seed for what has On the medical side, we provide birth- preventative medicine and many are not now become the trend of medi-spas. ing, cosmetic surgery, cardiac analysis and well enough to undergo conventional Our hospital (in Moscow’s exclusive dietary programmes. In terms of wellness, treatments, so there is a need to combine Rublevka district) off ers treatment spa therapies are used to supplement the spa with medicine. programmes to pregnant women and more benefi ts of medicine. For example, we’ve recently the over 50s, combining spa and found that the ability of postnatal electro- Silantyeva has carved a niche in the medi- medical procedures. Pregnant women are therapy to relieve muscle and joint pain spa sector by combining her medical by far our biggest customers because they can be doubled by following the procedure background with spa therapies to specialise want to stay fi t, beautiful and minimise with thalassotherapy. Many spa therapies in wellness off erings around birthing and the impact of pregnancy on their bodies, have a medical benefi t and many medical anti-ageing. Details: www.mcclinics.com

Alignment with social tourism, improvements in transport infrastructure and the preservation of natural resources all need consideration as the sector grows

n Russia, as in many other parts of the world, the interest in disease Nina Tsymbal prevention is steadily growing and I Spa consultant, Russia this presents one of the biggest opportunities in our sector. This July, I completed a report – Overview of Wellness Tourism in Russia – based on data from the Russian Union of Travel Industry to 30 per cent of business last year, compared for beach holidays and spa centres. Most look at this part of the industry, its trends to only 10 per cent in 2007. Inbound tour- aren’t familiar with traditional domestic and measures for improvement. ists play a minute part in this, with fi gures sanatoriums, but they travel abroad The term ‘curative & wellness tourism’ from the Moscow Medical and Health and are accustomed to western service is the most appropriate in Russia due to its Tourism Congress showing that less than standards and look for these back home. health resorts (historically called sanato- 1 per cent of foreign visitors stayed at In fact, there’s a growing preference for riums) based around natural, therapeutic sanatoriums in 2012. In comparison, in fi ve-star facilities across the board as even resources such as mineral water and mud. 2013, almost 33 million Russians travelled those staying at sanatoriums now expect Typically, such resort holidays off er an inside the country and 8 million (24 per comfortable accommodation. all-inclusive pre-paid treatment package cent) of them went to sanatoriums. Modernisation of resort infrastructure is consisting of a medical check-up and at One of the greatest trends is a shift in a key area to focus on when it comes to the least three to four daily treatments. the demographic of wellness tourists. In future of wellness tourism in Russia. Other There are around 2,000 traditional the past, the majority were aged 45-70, areas of consideration moving forward health resorts in Russia. And fuelled by but today they’re mostly 30-50 – although should include alignment with social mostly Russian investment, there are a more than 50 per cent of customers are tourism where funds are allocated for growing number of hotels – the total was still women over 45 years old. social needs; improvements in transport over 9,000 last year. Many of the new high- Older wellness tourists still prefer infrastructure; and legislation to preserve end hotels are managed by international traditional sanatoriums. They choose the natural resources as the sector grows. operators and off er modern spa facilities. the destination according to the curative Overall, wellness tourism is on an resources and therapeutic specialisations Based in St Petersburg, Tsymbal has been upward trajectory. Tour operator ALEAN that match their own health concerns. In a spa consultant in Russia for 14 years. reports that wellness tours accounted for contrast, younger wellness tourists opt Details: [email protected]

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Katie Barnes talks to the man behind The Schoolhouse, a sustainable tourism enterprise – including a boutique hotel and spa – that he’s established in a remote village near the Great Wall of China

n 1986, American Jim Spear and his a food product development centre, three wife Liang Tang moved with their Slow Food restaurants, rental homes, daughter to Beijing. Spear had a meeting facilities and, of course, the master’s degree in political science Brickyard boutique hotel and spa. from UC Berkeley and took a Overall the goal was to help Mutianyu at Iconsulting job in the city at an exciting time the Great Wall become a more recognised of rapid development. On a weekend trip tourism destination – and now it ranks 14 to a remote part of the Great Wall of China in the top 25 landmarks in the whole wide in Mutianyu, 70km north of Beijing, they world on TripAdvisor! purchased a peasant’s house on a whim with a view to turning it into a country retreat. What’s it like doing business in China? Since then, they’ve turned an abandoned Like most other foreign investors we’ve primary school into a restaurant and glass been granted ‘national treatment’ – mean- factory, old homes into designer rentals and ing we get treated like a Chinese-owned a brick kiln into an eco-lodge and spa which business. That’s not always a blessing, as has welcomed guests from over 100 coun- there are strict rules and laws to abide by. tries. The businesses, known collectively Spear was asked to create a business But overall it’s fairly transparent. People as The Schoolhouse, have put Mutianyu on to support locals by the village mayor who fail here often blame corruption the tourist map. And they’ve done so while or culture, but sometimes that’s just an supporting the local community. excuse for not doing a good enough job. Here, Spear tells Spa Business about lack of investment. He asked me to give his inspiration for The Schoolhouse, how something back to my adopted home. He Why did you build the Brickyard? My wife the project grew and what it’s like doing really got me to open my eyes to what was found a working tile factory in Beigou, business in rural China. happening around me. the village next to Mutianyu, in 2006 and thought it would be a great site for a new Where did you get the idea to develop What was your vision? To make an invest- project. It was a desert and the chimneys The Schoolhouse? Not long after I moved ment that would provide jobs to local belched out horrible acrid, black smoke. to Mutianyu full-time, the mayor called employees and suppliers while running an I was appalled and thought ‘no way’ until me to the village hall and gave me a ethical, sustainably-designed, operation. she told me to turn round and I saw the lecture – the community had a declining Today our businesses include a gallery, incredible view of forested ridges topped and ageing population, low incomes and general store, orchard, several farm plots, by the imposing Great Wall.

How did you design it? My aim was to keep the factory buildings and comple- ment them with rooms, all 25 of which have views of the Great Wall. I redeployed every scrap of building material, including used bricks and broken glazed tiles. I think the Brickyard is a happy marriage of traditional and vernacular building styles with a modern aesthetic.

Tell us about your book Great Wall Style which launched last year. I have a passion for design and as well as the Brickyard, I’ve refurbished dozens of homes in or near Mutianyu including nine that we The Brickyard supports the Slow Food movement and meals are based on homegrown produce rent out. After these were featured in

76 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com Spear kept many original features of the brick kiln in the spa including red bricks (above) and glazed tiles (left)

The site was chosen because of its impressive views of the Great Wall of China (below left and right)

www.sppabusiness.comabusiness.com INTERVIEW: JIM SPEAR

Architectural Digest, people asked to see more. With the help of their wonderfully talented photographer Robert McLeod and an international stylist, Ampol Paul J, we created a book that would encompass Great Wall style – not just my designs but the incredible setting of the Great Wall, the villages and the villagers themselves presented imaginatively.

Who are your customers? There’s an equal split between Chinese citizens and people from other countries, with most of those coming from Europe and North America. Spear has a passion for There’s a mix between tourists and design and sustainability business people who have meetings here or take a break at the Great Wall before or after corporate trips elsewhere. I designed the spa to first please us. It’s What’s your spa like? My wife and I have not huge or gold-plated. It’s a concrete enjoyed spas in many places. I’m really selfi sh, so when I designed the Brickyard expression of the ‘luxury of simplicity’ Spa I designed it fi rst to please us. It’s not huge – we have just three treatment suites – it’s not gold-plated. It’s a concrete How did you decide what treatments to teas from toasted barley to peppermint. expression of what I like to think of as the off er? This was easy. We kept it simple. And we make our own potpourri, foot soak ‘luxury of simplicity’. Chinese tui na is a special, traditional and eye pillows containing local lavender, The building is set apart from the rest of bodywork massage that stimulates energy while our fi ltered ice water has lemon and the Brickyard in an area that (or chi) in the meridians and mint from our garden. features our kitchen garden, muscles. And we were able to the lotus pond and yoga fi nd experienced therapists How does the spa help to support the platform, arbors and secluded to off er a high-quality Mutianyu community? It supports nearby areas for relaxation. The treatment. We also off er a suppliers. Many products are sourced grounds get more beautiful, warm foot soak followed by locally including our spa pyjamas, which fragrant and peaceful as the a complete massage of the are handsewn by a local seamstress and years go by. feet and lower legs. That’s a our singing bowls from our sister business The walls are red brick no-brainer as so many of our Schoolhouse Art Glass. with tiled murals created by guests explore and hike the As a rule, we also like to employ and local craftsmen and the fl oors mountains near us. train local people but unfortunately we are polished native slate. Spear was involved in a weren’t able to hire therapists from the All of the furnishings were book focused on Great What yoga classes and area as we couldn’t train or certify tui na handmade to my design from Wall Style design retreats do you have? We which is a specialised therapeutic massage. distressed old elm. off er outdoor sessions It’s an intimate place to relax in peace. by the lotus pond with a professional What’s your overall goal at the Brickyard The Gold Suite has a sauna with direct teacher nearly every Sunday morning in and The Schoolhouse? To provide views of the Great Wall. There’s an exercise spring and autumn when the weather is wonderful experiences for our guests room as well as an outdoor whirlpool most suitable. This year, we organised and sustain our business while making a where guests can take in the mountain six weekend yoga retreats that included diff erence in our community. scenery and stars at night 365 days a year. complementary meals. The programmes are small-scale, simple and participants What drives you? Beauty, building, What’s the benefi t of having a spa? A report enjoying them very much. learning, providing ways for other people balanced life requires physical and mental to thrive, making guests feel special and nurturing and many of the guests we What products do you use? Everything’s becoming a better person. O attract feel the same way. And our relaxing natural. Our balms, shampoos and spa complements the many sports and conditioners are from Shangrila Farms, a Katie Barnes is the managing activities on off er around Mutianyu. supplier that shares our commitment to editor of Spa Business It gets booked up, especially on week- making a diff erence in rural China. Liquid Email: katiebarnes@ ends, and the number of guests taking soap is by Kaimi, certifi ed natural and spabusiness.com treatments increases 25 per cent each year. pure. There’s a selection of high-quality Twitter: @SpaBusinessKB

78 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com Science, Experience, Senses.

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www.sppabusiness.comabusiness.com GLACIAL SPA PHOTO SUPPLIED BY TE RĀNANGA O NGĀI TAHU

Ngāi Tahu is the main Maori tribe of south New Zealand

TRIBAL GATHERING

Ngāi Tahu, an entrepreneurial Maori tribe, has a growing wellness tourism portfolio in New Zealand. Jennifer Harbottle takes a look at how its built up business and its plans for hot springs developments

f you’re one of the millions who’ve guided tours of the Franz Josef Glacier in DIPPING IN visited the land of the long white the Southern Alps, an area famous for its The popular Glacier Hot Pools attraction cloud, chances are you’ve also outdoor activities – there’s hiking, cycling is nested within a rainforest at the footfalls taken in at least one Ngāi Tahu and kayaking as well as the glacial walk. of the Franz Josef Glacier. It’s a natural Tourism (NTT) attraction. But NTT felt something was missing. “Our setting that’s fitting for the outdoor INTT belongs to Ngāi Tahu, one of the [market] research showed visitors wanted activities market it targets. richest Maori tribes in New Zealand (see a more leisurely offer, as well as something Currently, facilities consist of three p84). The organisation owns and runs that could be done at night and enjoyed public and three private pools – which eight iconic visitor experiences across by all demographics,” says Kerry Myers, a range in temperature from 36-40˚C – and the country, including jetboat rides and regional sales and marketing manager for a massage facility. But plans for expansion a wildlife park (see p82). It’s also behind NTT. People kept suggesting something include up to 11 more pools. the Glacier Hot Pools on the South Island for relaxation and rejuvenation in the The public pools are located at the front and has just announced plans to develop a research. This prompted NTT to develop of the property and for NZ$25 (US$22, €16, second hot pool attraction in Queenstown. the Glacier Hot Pools, its first start-up £13) guests can spend as long as they want venture, which opened in 2008. in them. For a more exclusive experience, MARKET GAP “We decided the hot pools were the the private pools are set deeper into the The Ngāi Tahu tribe entered the tourism perfect mix with all the other activities rainforest and cost NZ$85 (US$74, €55, industry more than 20 years ago by invest- on offer in the area. They gave visitors £43) for 45 minutes and can hold up to ing in, and eventually fully acquiring, a a chance to relax after a few days in the four people. They have dedicated chang- number of nature-based leisure operations wilderness and had the added benefit of ing facilities and the price also includes under NTT. A key business included being an all-weather attraction.” entry into the public pools.

80 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com The tribe runs eight iconic outdoor visitor attractions in New Zealand, including guided tours of the Franz Josef Glacier (below middle)

The Glacier Hot Pools opened in 2008 and met the demand for a more relaxing experience in the area that could open in the evenings and be enjoyed by all

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The hot pools are filled with water says. “Our plan has always been to develop collected from the glacier and heated by Up to 60,000 people a year visit the treatments to meet demand and with gas. The water treatment process uses the hot pools and the experience is customers indicating their desire to see a combination of salt and electricity to proving so popular that there are more in terms of an offer at the complex, sanitise the pools and while there is a plans to add 11 more pools we’re now in the position to do so.” natural spring on-site – one of over 20 in At the front of the site, a joint reception the area – NTT hasn’t plugged into this yet. area for the Glacier Hot Pools and the “We’re not 100 per cent sure where Franz Josef Glacier Guides is also in the the spring is, but we do know it’s located works. This makes commercial sense, in a fault line zone and that it’s prone given that a ticket to the glacier includes to movement because of the shifting a complimentary visit to the hot pools. landscape,” explains Myers. “The cost to As of this month, visitors will be able to drill down, combined with the uncertainty check in for their hikes on the ice and of the location, makes it prohibitive at the return to the Glacier Hot Pools straight moment.” But she adds that it could be afterwards to warm up and relax. something worth considering once they have more pools. IMPORTANT CONTRIBUTOR As the massage facility only has one Myers says the Glacier Hot Pools are a treatment room, the menu has been kept BUSINESS AT A GLANCE long-term investment that have helped simple. There are relaxation, deep tissue The Ngāi Tahu Tourism NTT to expand its product offering in or hot stone massages, using local organic portfolio includes: Franz Josef. Each of the businesses in beeswax products, which cost NZ$85 Q Shotover Jet (Queenstown) NTT’s portfolio operates separately, partly (US$74, €55, £43) for 30 minutes or NZ$175 Q Franz Josef Glacier Guides because of the diversity of the offers. (US$175, €153, £113) for 90 minutes. (Franz Josef) However, geographical clusters have been However, plans are in motion to expand. Q Glacier Hot Pools (Franz Josef) formed – the hot pools are part of the West This year, the company begins the largest Q Rainbow Springs Kiwi Coast group – and general management development on-site since its opening, Wildlife Park (Rotorua) and marketing are shared across them. including the addition of a couple’s Q Huka Falls Jet (Taupō) “NTT has significant visitor levels at the massage room, as well as a small café and Q Agrodome (Rotorua) Franz Josef Glacier and the Glacier Hot extended retail area. Q Dart River Safaris (Queenstown) Pools provide an additional activity for “The new development will mean we Q Hollyford Track (Fiordland these visitors.” Myers says. “This makes can expand our therapeutic offer and cater National Park) the West Coast cluster an important for a wider range in the market,” Myers contributor to the overall group.”

82 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com 7LYZVUHSPaH[PVU PZ[OLUL^,_WLJ[H[PVU

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“It will be an all-weather activity that will also give us the chance to create cross-selling packages with our jetboat operations”

In the past 12 months, 60,000 people have come to relax and spend time in the hot pools. Guests are predominantly international visitors from Australia, the UK and Europe, followed closely by New Zealand domestic travellers and US and to lease 7,500sq m (80,730sq ft) of land Chinese visitors. The family demographic The NZ$25m proposed development to build a major hot pools development. is strong, particularly during the school in Queenstown includes 16 hot pools The site is within walking distance of the holiday periods when Myers says the and a day spa and is expected to centre of Queenstown, where it already company runs promotions to encourage attract up to 300,000 annual visitors operates Shotover Jet and Dart River Jet that target market to visit the area. boat rides – major tourism experiences. The main challenge of the business, The NZ$25m (US$21.9m, €16m, £12.6m) explains Myers, is the remote location, QUEENSTOWN PLANS proposed development includes 12 large which she says dictates many things – With the hot pools adding another public hot pools, four smaller private hot from staffing the facility to maintenance. dimension to its portfolio, NTT is keen pools, changing facilities and a day spa in “Everything needs to be managed and to replicate the model elsewhere. And addition to a café-restaurant. planned well in advance to ensure best the organisation is now in talks with the David Kennedy, NTT’s regional general possible outcomes.” Lakeview Holiday Park in Queenstown manager in the area, is responsible for seeking out growth potential. And he anticipates that the new hot springs attraction will draw in up to 300,000 ENTREPRENEURIAL visitors a year and will boost NTT’s HISTORY existing businesses too. “The Queenstown Ngāi Tahu is the Hot Pools will be an all-weather activity principal Maori tribe of that will also give us the chance to create south New Zealand. The unique cross-selling packages with our tribespeople settled in jetboat operations,” he says. the region more than 800 In July, NTT also welcomed a new CEO. years ago and originally Quinton Hall, previously COO of another made their money in the New Zealand attractions company Tour- economies of whaling, ism Holdings, has extensive operational agriculture and, later on, experience in the tourism sector. Ross by selling their land. All money is invested back into the tribe’s community to Keenan, chair of NTT, is confident he’ll As times changed, so preserve the culture that is at the heart of its existence help to drive future success: “His [Hall’s] did the entrepreneurial wide industry knowledge of distribution tribe and in 1998 it set NTT is one of four are involved in seafood, systems, with particular expertise in up Ngāi Tahu Tourism subsidiaries of the Ngāi property and finance. systems development, reflects our current (NTT) and purchased Tahu Holdings Corpora- Today, Ngāi Tahu is business objectives.” Meanwhile, Hall a controlling stake in tion, which invests in one of the richest tribes himself is relishing the opportunity of Shotover Group, which businesses on behalf in New Zealand. Last “working with such an exciting portfolio of owned a number of of the tribe’s charitable year its turnover was iconic tourism operations and brands”. O leisure operations in trust to ensure a sustain- NZ$230m (US$202.8m, Queenstown, Taupō and able social, cultural and €147.7m, £117.6m) and Jennifer Harbottle is a leisure Rotorua (see p82). In environmental future for its tourism division industry writer based in Asia 2004, NTT took on full the Ngāi Tahu commu- accounted for around Email: jennifer@ ownership of Shotover. nity. Other subsidiaries 18 per cent of that. harkcommunications.com.au Tel: +86 1888 9846196

84 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com Open your eyes and relax

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Susie Ellis (centre) with Pete Ellis says the GWI this year’s co-chairs Neil will raise funds to help Jacobs and Anna Bjurstam move the industry forward

International architect Bjarke Ingels spoke about ‘hedonistic sustainability’ BRIGHT FUTURE

Fast Forward, the theme for this year’s Global Spa & Wellness Summit, gave international spa industry leaders a glimpse of what to expect down the line – and it’s promising. Katie Barnes reports on the annual event

he eighth Global Spa & for the good of the sector to help it structure – with tiers starting at US$100,000 Wellness Summit (GSWS) develop and to raise its profi le. Or as the (€78,000, £61,670) a year – for leading held in September at the GSWS tag line simply puts it – ‘joining companies, organisations and governments Four Seasons Marrakech, together, shaping the future’. which share its vision for “empowering Morocco, was the biggest In keeping with the summit’s overarching wellness within their own organisations, summit to date. theme of Fast Forward, delegates heard cities, regions or the world”. In addition to It attracted more about the Global Wellness Institute’s (GWI) members, GWI ambassadors will provide than 400 delegates from 45 countries, plans to drive change in the sector. GWI, essential support with annual contributions Trepresenting key people in the global spa an umbrella body which launched last year of US$1,000 (€788, £622). and wellness sector and related industries (see SB13/4 p70), has been formed to attract Via collaborative sponsorships, the GWI including ministers of tourism, private investment from outside the industry to will look to fund best practice manuals equity fi rms, real estate developers and fund research and support other initiatives. such as one on hydrothermal areas (see architects. Their mission? To put aside It was revealed that monies will be raised p90) as well as key pieces of industry competitive diff erences and come together via a newly-developed membership research. Since inception, the GSWS has

88 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com Economist Kjell Nordström warned about a loneliness pandemic

Celebrating Africa: delegates donned bright-coloured kaftans, ate tagine and danced in the desert under the stars at the Arabian Nights gala dinner

Watch out for 3D product printing and robots in retail said Paul Price

commissioned sector-specifi c studies your marketing department”. He spoke he’s developing around a recycling waste and fi gures from this year’s report – the about the importance of social commerce, incinerator in Denmark. He suggested a 2014 Global Spa & Wellness Economy pointing out that Instagram has already new approach to spa architecture: “You not Monitor by SRI International – were integrated a buy button, wearable tech (see only have the ability, you have the respon- attention-grabbing. The worldwide spa p98) and painted a picture of an AI store. sibility to change the spaces we live in.” industry is worth US$94bn (€73bn, £57bn), In the store, customers will be spotted Prepare Yourself for the Urban Express employs an estimated 1.9 million people using facial recognition technology and was the theme of Swedish economist Kjell and has grown by 56 per cent since 2007, recommended purchases based on their Nordström’s presentation. The co-author it was announced. It’s part of a global spa digital profi le. Although the AI store seems of Funky Business said that “we’re at the and wellness cluster which SRI values at a a while off , it does sound plausible for beginning of the fastest urbanisation in whopping US$3.4tn (€2.6tn, £2tn) and we spas and we highlight another application human history. In 2006, 50 per cent of take a closer look at this data on page 94. for facial recognition systems in our Spa people lived in cities. In 30 years time that Foresight™ on page 37. Other things we’ve fi gure will be 75-80 per cent. The world Outsider influence picked up on in our foresight that Price economy will be transformed from 200 The 2014 co-chairs Neil Jacobs and Anna mentioned include both robots (see p33) countries to 600 cities.” The trend will Bjurstam from Six Senses (see SB13/2 and 3D printing (see p34) which could impact on health as well, with loneliness p30), along with GSWS president Susie have huge implications for product houses. being a key factor. As the traditional Ellis, put together a roster of compelling From international architect Bjarke family unit disappears, more people are speakers from outside the industry who Ingels, delegates heard about ‘hedonistic living alone – even today, 50 per cent of provided fresh perspectives. sustainability’. Using a number of thought- households in most major western cities Retail guru Paul Price from Creative provoking case studies, he demonstrated are those of single occupancy. Loneliness Realities looked at the shopping experi- how his fi rm, BIG, specialises in creating has severe ramifi cations for health and ence of tomorrow using technology designs that are not only eco-friendly this is something else observed in the Spa that’s yet to come and urged everyone but also increase people’s enjoyment. A Foresight™ (see p30), along with how spas in the room to “move technology into standout example was an urban ski slope might address the problem.

Spa Business 4 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com/digital 89 www.sppabusiness.comabusiness.com SUMMIT REVIEW: GSWS 2014

Delegates said ‘yes’ to Global Wellness Day, an initiative started by Belgin Aksoy (back centre), to encourage Inside the industry people to lead a healthier/better life services as this is what governments and Each year, the GSWS sets aside time for the medical sector will take most note of. sub-sectors of the spa industry – from In the Corporate Wellness Forum, education to hot springs facilities – to + Wray and Thermarium all share their delegates spoke about a desire for spas to group together and discuss ways to knowledge in the book which was edited come together to develop an industry-wide tackle obstacles and to further growth. by Cassandra Cavanah and is available via ‘best off er programme’ outlining the unique Where necessary, task forces are set up to www.globalspaandwellnesssumit.org. elements it can bring to corporate wellness. work on points of action in between the The Hot Springs Forum was buzzing A relaxing environment and specialism in summits to make change happen. from SRI’s research which includes the rejuvenation are two particular USPs that The focus of the Hydrothermal Spa fi rst ever benchmarking of the worldwide should be highlighted, they argued. Forum was the launch of the Guide To thermal and mineral spring industry – a The talking point in the Destination Hydrothermal Spa Development Stand- sector that’s worth US$50bn (€39bn, Spa & Wellness Retreats Forum was a ards which outlines health, safety and £31bn) spanning more than 26,800 call to get behind Global Wellness Day, development guidelines of hydrothermal facilities (see p94). It was agreed that an initiative started by forum facilitator areas: one of the most technically complex the next move should be to measure how Belgin Aksoy who owns the Richmond elements of any spa. Top equipment sup- much money thermal/mineral spring Nua Wellness destination spa in Turkey. pliers including Design For Leisure, Barr treatments can save national health Launched two years ago, Global Wellness

We need to keep spreading the word about wellness tourism agreed delegates in the Wellness Tourism Roundtable Forum 90 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com African focus (left to right): Magatte Wade; Morocco’s Minister of Tourism; and Elaine Okeke-Martin of Africa’s spa association

What we need now is for more companies to offer spa internships, as it’s something that’s clearly lacking in the industry

Day falls on the second Saturday in June Trade Organization, has pledged her and the idea is to encourage people to support in championing wellness tourism change one thing in their lives for the throughout the organisation. Another better – whether its to drink more water, priority, echoing the point made in the eat organically or to stop using plastic Global Hot Springs Forum, is to quantify bottles. This June, Aksoy got celebrity the economic benefi t of wellness travel to support by taking Global Wellness Day to the bottom line of businesses. the Emmys and now she’s calling for the In summary, Hood said: “Here, in spa community to become ambassadors. this environment, there’s already great There was lots of news from the Spa understanding and knowledge for Education Forum. Its task forces have wellness tourism. External to this, we still been busy creating a global framework for have many bases to cover but momentum staff mentee and mentorship programmes, and recognition is already evident.” as well as a comprehensive internship manual which any spa can use or adapt. Hot Springs Forum: new research All about Africa “What we need now is for more companies shows the sector is worth US$50bn With the backdrop of Marrakech, a new to off er spa internships, as it’s something and spans more than 26,800 facilities continent for the GSWS, much attention that’s clearly lacking in the industry,” was focused on Africa, its growing said forum facilitator Lori Hutchinson of economy and middle class, and what this Hutchinson Consulting. Work is also well wellness tourism – travel associated with means for the spa industry. underway on creating a social media and the pursuit of maintaining or enhancing The Moroccan Agency for Tourism and PR campaign to attract more people to the one’s personal wellbeing – has picked Investment (SMIT) was one of the key global spa workforce. up following the fi rst Global Wellness sponsors for the summit and delegates “Treat staff the same as guests and give Tourism Congress (GWTC) in 2013 and heard about Morocco’s ambitious 2020 them the same access to wellbeing”, was a SRI’s inaugural research showing that Vision which has been implemented by takeaway point from the Hotel Wellness wellness tourism had an estimated value His Majesty King Mohammed VI (see & Hotel Spa Forum. It was also recognised of US$439bn (€346bn, £273bn) in 2012 SB10/4 p40 and SB10/2 p64). “His majesty that if hotels and spas are to properly deliver (see SB13/4 p80). Indeed, that fi gure has thinks of tourism as an opportunity to wellness, they need to go way beyond just already shot up to US$494bn (€384bn, create wealth and jobs,” said Morocco’s healthy food and look into areas such as £301bn) as outlined on p94. Minister of Tourism Lahcen Haddad, who sensory perception and brain energy. That said, the group concurred that explained that the overall goal is to double It’s no surprise that the Wellness continuing education about ‘what is the size of tourism in the country by 2020 Tourism Roundtable Forum co-chaired by wellness tourism’ is still required at – adding at least 200,000 tourist beds – to Anni Hood, founder of Wellness Business government, public and private sector put it among the top 20 tourist destina- Consultancy, and Josef Woodman, CEO and consumer levels. Already, Yolanda tions in the world. “We think that wellness of Patients Beyond Borders, was a jam- Perdomo, a director of the affi liate and the spa industry is a real opportunity packed session. Excitement surrounding members programme for the UN World to help develop the tourism sector.”

Spa Business 4 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com/digital 91 www.sppabusiness.comabusiness.com SUMMIT REVIEW: GSWS 2014

Magatte Wade, the CEO and founder of Tiossan – a luxury Senegalese skincare Closing toast: GSWS board members brand – gave a powerful talk about brands and organisers raised their glasses in embracing African culture as the spa celebration of a inspirational event industry grows. “There’s a need to create more jobs on the continent and the spa industry is labour intensive so it’s perfect,” for an association magazine, as well as a she said. “But… it drives me crazy to see conference next September in . Asian inspired spas. Why do I not fi nd To top off the African theme, the GSWS African inspired spas?” Africa has all hosted an Arabian Nights gala evening in the right ingredients for wellness, from the desert, complete with local artisans, the varied biodiversity which brings us bedouin tents, camels and traditional everything from shea butter and argan oil dancers. Delegates donned bright-coloured to traditional healers. “What we have is so kaftans, dined on Moroccan tagine and rich that it’s bound to make a diff erence danced under the stars in a evening that Mexico bound: the 2015 co-chairs are to people,” she said, adding that she’s celebrated the best of African culture. Alfredo Carvajal (left) and Gina Diez committed to fi ghting for authentic Barroso de Franklin (far right) African brands both within the country Mexico calling and outside. “The last frontier is going to In the fi nal session this year’s co-chair be through consumer brands – this is the Anna Bjurstam said: “Well, I’m standing This will be the fi rst time the GSWS will way that we can change the perception here, with lots of ideas fl ying around be held in Latin America. “It’s exciting [for that the world has of Africa. That’s what my head. I think you’ve all had a lot of the summit] to be in diff erent countries you people in this room can help me with.” inspiration too, and I think it’s all very and immerse delegates in diff erent cul- Meanwhile, in separate discussion with exciting that we’re just at the starting tures because every experience is unique,” Spa Business, Elaine Okeke-Martin, the phase of big change [in the industry]. I’m said Susie Ellis. The urban location was president of the Spa & Wellness looking forward to next year.” specifi cally chosen over more well-known Association of Africa spoke about plans for Along with Neil Jacobs, Bjurstam Mexican beach resorts such Cabo San the organisation to represent all spa trade passed the summit co-chair baton onto Lucas and Riviera Maya as it was thought associations on the continent and about Gina Diez Barroso de Franklin and Alfredo that most people won’t have been there. setting up partnerships with them. It will Carvajal. Diez Barroso de Franklin, who Delegates will be in for a treat, Carvajal have board members and advisors from the was appointed to the GSWS board in Janu- concluded: “Mexico is a place where I’ve spa industry in the north (Raoul Andrews ary, is the president and CEO of Grupo personally seen some of the best spas in Sudre), south (Janine Shipra), east (Alison Diarq, which specialises in promoting and the world. And we’re going to try to create Caroline Ng’ethe) and the west (Dzigbordi developing Mexican creativity. Carvajal is a wellness off er you can’t refuse!” O K Dosoo). It will focus on developing the president of Delos International and guidelines about what an African spa Signature Programs and also has a lot of Katie Barnes is the managing concept might look like and consist of, with knowledge about the Latin American spa editor of Spa Business a goal of promoting the continent’s spa market. They will help to organise the 2015 Email: katiebarnes@ sector domestically and internationally. summit which, it was announced, will be spabusiness.com Okeke-Martin also said plans are afoot held in Mexico City, Mexico. Twitter: @SpaBusinessKB

92 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com 6SD0DQDJHPHQWŠ6LPSOLıHG

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3LHYUTVYLH[^^^ZWHIVVRLYJVTZPTWSPÄLKVYJHSSH[     www.sppabusiness.comabusiness.com RESEARCH The entire global spa and wellness cluster (including fi tness) is a US$3.4tn industry SHUTTERSTOCK.COM/ MARIDAV

STRENGTH IN NUMBERS

The global spa industry has grown by 56 per cent since 2007 and is now worth US$94bn according to a brand new study. Researcher Ophelia Yeung takes a closer look

t’s been six years since SRI wellness into their daily lives, from what Sub-Saharan Africa and Middle East-North International released the fi rst they eat and how they exercise, to how Africa are two regions that experienced Global Spa Economy study in they live and work (see Diagram 1). SRI’s the fastest revenue growth from 2007-2013. which it defi ned and measured research focuses on three components The spa sector in these regions is still the size of the global spa of this cluster: the spa industry, wellness small but stimulated by economic growth industry (see SB08/4 p40). tourism, and thermal/mineral springs. in some countries such as South Africa, IMany events have happened following Nigeria, the UAE and Saudi Arabia; and by that original study, which was commis- Outpacing economic growth robust tourism in others such as Morocco, sioned by industry body the Global Spa & Revenue in just the global spa industry , Mauritius and Botswana. Wellness Summit (GSWS), including the cluster reached US$94bn (€73bn, £57bn) Growth in Asia and Latin America global fi nancial crisis, regional confl icts in 2013, a 56 per cent growth from 2007, is driven by emerging markets such as and natural disasters ranging from compared to a 31 per cent change in world China, India, , Mexico and . tsunamis to hurricanes and fl oods. So it’s GDP during the same period. While spa Strong growth in Europe refl ects the resil- surprising to see that the spa and wellness facilities are at the centre of this cluster, ience of several major western European industry has not only been growing but they’re supported by other businesses such spa markets in the face of global recession thriving. According to SRI’s 2014 Global as spa education, consulting, media, trade such as Germany, the UK and France; and Spa & Wellness Economy Monitor, it’s associations and events and investment. strong economic momentum to the east now worth US$3.4tn (€2.6tn, £2tn). The All of these businesses also experienced including Russia, Poland and Turkey. research was revealed by SRI at the eighth robust expansion during this period. North America, a mature spa market GSWS held last month (see p88). During the same time, the world of which the US accounts for 89 per cent, The global spa and wellness cluster added almost 34,000 spas, bringing the grew modestly despite an environment of outlined by SRI encompasses many estimated total to 105,591 spas in 2013. slow economic and job growth. industries that provide products and Unsurprisingly, spa industry growth is The fi ve largest markets account for services to help consumers integrate not evenly distributed across the globe. almost half of global industry revenue

94 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com DIAGRAM 1: 2013 Spa and Wellness Cluster: a US$3.4tn industry*

Healthy Beauty & Anti-Aging Eating, Nutrition US$1tn & Weight Loss Spa Industry US$574bn US$94bn

Complementary & Fitness & Mind Body Alternative Medicine US$446bn US$187bn Thermal / Wellness Tourism Mineral Springs US$494bn US$50bn

Preventative & Workplace Wellness Personalised Medicine Wellness Lifestyle $41bn US$433bn Real Estate US$100bn

Thermal / Mineral Springs Spa Industry Wellness Tourism Business establishments associated with Includes: spa facilities; spa investment Travel associated with the pursuit the wellness, recreational and therapeutic capital; spa education; spa media, of maintaining or enhancing uses of waters with special properties associations & events; and spa consulting one’s personal wellbeing

*Note: numbers may not add up due to overlap in segments. Source: 2014 Global Spa & Wellness Economy Monitor, SRI International

(see Table 1). Since 2007, China entered with the wellness, recreational and the top fi ve markets, Russia entered the Outpacing the economy: therapeutic uses of waters with special top 10, and Indonesia, Poland and Brazil properties including thermal water, entered the top 20. revenue in the global spa mineral water and seawater. However, the spa workforce needs to industry grew by 56 per cent It was revealed that thermal/mineral increase to accompany projected growth. springs without spa services are far Spas employed an estimated 1.9 million from 2007, compared to a more prevalent – they account for 20,343 people worldwide in 2013, including 31 per cent change in world establishments against the 6,504 that about 1.1 million therapists and 200,000 GDP during the same period have spa treatment facilities. However, spa managers and directors. If the spa those springs with spa services and industry continues growing at the same bathing facilities bring in signifi cantly rate at which it grew from 2007-2013, then more revenue because, in most countries, there will be a projected 2.7 million people £31bn) spanning 26,846 properties across bathing and swimming facilities alone employed by spas in 2018. An additional 103 nations. In many countries and earn low admission fees and are often 500,000 trained spa therapists and 80,000 regions, the modern spa experience is traditional or rustic in nature. In fact, experienced spa managers/directors – rooted in the age-old traditions of bathing, those establishments off ering spa services above the current levels – will be needed rejuvenating and healing the body and earn almost twice the revenue as those by the industry in 2018. spirit in thermal and mineral waters. This without, US$32bn (€25bn, £20bn) against natural resource is enjoying a resurgence US$18bn (€14bn, £11bn) annually. Inaugural springs data of interest around the world as consumers The global thermal/mineral springs The Global Spa & Wellness Economy increasingly seek out authentic, natural industry is heavily concentrated in a Monitor research included the fi rst-ever and place-based experiences. small number of countries in Asia and analysis of the global thermal and mineral In the study, SRI estimated the revenues Europe. China and Japan alone account springs market, worth US$50bn (€39bn, of business establishments associated for 51 per cent of global revenues. The

Spa Business 4 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com/digital 95 www.sppabusiness.comabusiness.com RESEARCH

TABLE 1 TABLE 2

Top 10 Spa Markets, 2013 Top 10 Thermal/Mineral Springs Markets, 2013

Number Revenues Rank in 2013 Number of Revenues Employment Rank in 2013 of Spas (US$ billions) (2007 Rank) Establishments (US$ millions)

United States 22,852 354,610 $16.25 1 (1) China 2,160 $14,078.3 1 Germany 5,575 126,481 $5.97 2 (3) Japan 17,653 $11,687 2 Japan 6,958 113,397 $5.95 3 (2) Germany 1,265 $7,520 3 China 9,452 225,341 $4.70 4 (7) Russia 776 $3,688.5 4 France 3,556 70,232 $3.12 5 (4) Italy 756 $1,742.7 5 Russia 2,728 101,373 $2.91 6 (13) Austria 124 $928.8 6 Italy 2,679 61,398 $2.76 7 (5) Turkey 196 $862.4 7 2,964 52,908 $2.51 8 (6) Hungary 531 $691.3 8 Spain 2,432 45,381 $2.14 9 (8) Czech Republic 84 $686.4 9 Canada 3,658 42,771 $2.04 10 (9) Spain 165 $672 10

Source: 2014 Global Spa & Wellness Economy Monitor, SRI International Source: 2014 Global Spa & Wellness Economy Monitor, SRI International

top 10 countries represent 88 per cent of Strong future their “fl y healthy” advantages. GLOBAL SPA & WELLNESS thermal/mineral springs establishments The SRI research outlined ECONOMY MONITOR The spa industry in particular and 85 per cent of revenues (see Table 2). four underlying trends will continue to benefi t from As the renewed interest in the special that suggest strong future this phenomenon. properties of thermal and mineral waters growth for the spa and Finally, we see businesses continues to pick up momentum, we wellness economy. innovating to capture this expect to see an increasing number of The fi rst is demographics, growing market by creating businesses built around springs in the specifi cally, the growth of diff erent models to meet the countries where the industry is less a global middle class. Two price points and needs of developed. In well-established markets in billion people around the middle-income consumers. Europe, many countries are refurbishing world are considered middle SRI revealed the Spa Envy has successfully their facilities and modernising their class now. They have money research in September pioneered a franchising and off erings to appeal to modern wellness beyond food and shelter to membership model in the US, consumers and travellers. buy goods that make their lives better. This encouraging customers to get a regular includes wellness products and services. massage at a low price (see SB14/2 p34). Wellness tourism and lifestyle The global middle class is expected to Other business such as salons and fi tness The global spa and wellness cluster grow to 5 billion in 2030. The growth will centres are also adding spa-like treat- outlined in the research also included well- primarily occur in Asia, but also in Latin ments, making wellness services more ness tourism which SRI defi nes as “travel America, the Middle East and Africa. accessible and aff ordable. associated with the pursuit of maintaining The second factor is the evolution As consumers become more experienced, or enhancing one’s personal wellbeing”. of how consumers think about health. they also become more sophisticated and In total, this represented a US$494bn Around the world, people are realising tend to value experiences that are authentic, (€384bn, £301bn) market and 587 million that they need to adopt a healthy lifestyle unique to the place, or related to nature. trips in 2013. The number of trips grew to prevent or mitigate chronic diseases, This has given rise to a diff erentiation in at a 12 per cent annual rate – which is many of which are related to lifestyle and wellness hotels and boutique resorts and signifi cantly higher than the 9 per cent stress. More consumers are interested in also treatments that are incorporating local SRI previous forecasted (see SB13/4 p80). healthy foods, going to the gym, practicing and traditional healing practices, ingre- Besides the spa industry, thermal/ yoga and getting a therapeutic massage. dients and environment. We believe that mineral springs and wellness tourism, the These activities are no longer considered continued innovation among businesses global wellness economy includes many a luxury but a part of routine health will keep the spa and wellness industries other industries that help consumers take maintenance for some and to provide on a growth path that’s fi rmly anchored to a proactive approach to maintain health stress relief or pain relief for others. consumer demand. O and prevent diseases – from healthy food, The third theme is travel. Global tour- To download the research for free visit weight loss, anti-aging, fi tness/mind-body, ism is growing fast and more people are www.globalspaandwellnesssummit.org to wellness real estate and workplace incorporating wellness into their travel. wellness. These additional industries that Many are now choosing hotels that off er Ophelia Yeung is a senior help consumers realise a wellness lifestyle healthy menus, good sleeping conditions, consultant at SRI International add a signifi cant US$2.8tn (€2tn, £1.7tn) to exercise facilities and spas. Some airlines, Email: [email protected] the global wellness market. such as airlines, are already touting Tel: +1 703 247 8845

96 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com www.sppabusiness.comabusiness.com WELLNESS

Muse measures WEARABLE brainwave activity and an integrated app teaches wearers how to meditate

TECHNOLOGY MUSE HEADBAND

The Muse headband by start-up Jak Phillips reports on the latest innovations fi rm InteraXon has been designed in wellness wearables – a market that’s to help people meditate. Marketed as a product to help expected to be worth US$8bn by 2018 manage stress, the Muse reads and measures the user’s brainwaves to pple and Google corporate wellness programmes too paint a picture of how brain activity are pouring as employers harness information is aff ected by emotions. It also comes millions into the from trackers to determine employ- with an integrated brain health appli- wearable tech ees’ health insurance premiums. cation which teaches meditation. A market, which is Many feel that this is just the start for The device rests on the ears like a also attracting a wearable tech, which has the potential pair of glasses and teaches wearers host of exciting, innovative start-ups. for seamless integration with the how to calm their brain by using The global wearable electronics ‘internet of things’ – the advanced computer-guided meditation in the market is expected to reach revenues connectivity of devices, systems and form of cranial training app Calm. of US$8bn (€6.3bn, £5bn) by 2018, services – as it gains momentum. Among the benefi ts of decreasing with health and fi tness trackers With this in mind, we look at the brainwave rhythm using meditative representing 61 per cent of the sector. latest innovations in the wellness techniques are the production of The ramifi cations for health wearables market to work out which endorphins and dopamine, in addi- and wellbeing are huge. Medical ideas are likely to leave rivals stuck tion to better memory, attentiveness institutions are already using the in the starting blocks. and empathy, say Muse’s makers. technology to monitor patients’ vital The device uses a rechargeable bat- signs – aiming to identify problems Jak Phillips is the head of tery and is compatible with iOS, Mac early – and there’s potential for spas news at Leisure Media and select PC operating systems. It to monitor customer biometrics as Email: [email protected] retails at around US$299 (€220, £178). well. They’re being integrated with Tel: +44 1462 471938

RALPH LAUREN POLO TECH T-SHIRT

From 2015, tennis lovers can record Data collected by the shirt is metrics and data from recent per- stored by a black-box system, formances to improve their game, which also captures movement thanks to a movement tracking and direction metrics. shirt from designers Ralph Lauren. These fi ndings, along with The luxury brand’s Polo Tech data related to energy output t-shirt uses sensors knitted into and stress levels are sent to the the fabric to read heartbeat, cloud and will be viewable on respiration and other biometrics. a tablet or smartphone.

Q Meanwhile, Sony to 12,000 shots of is set to launch its swing and serve attachable Smart data, with fi ndings The designer Tennis Sensor transferred to t-shirt tracks early next year. a smartphone biometrics and The US$200 (€152, £121) device app that can be share with movement attaches to rackets to record up friends via social media.

98 www.spabusiness.com The wireless earphones relay health and fitness metrics and stream music via voice commands

FREEWAVZ EARPHONES

Technology designer the earphones will operate headphones that often disrupt The earphones also feature FreeWavz is creating a set of without the need for any other workouts when they fall out an extra speaker above the earphones to collate health wearable tech, also offering or cause injuries when the standard earbud that allows and fitness metrics and wireless connectivity to music wires become entangled. users to listen to music while audibly relay the information streaming, a step counter, The product will allow also keeping ears alive to to cyclists and joggers so plus heart rate and oxygen exercisers to change or the sound of passing cars. they don’t have to take saturation monitoring. pause music through FreeWavz has just raised their eyes off the road. Hensen came up with voice commands and can US$325,000 (€251,000 Designed by otolaryngology the idea because he was connect to a smartphone £200,000) for its first production specialist Dr Eric Hensen, frustrated by poorly-fitting to collate health metrics. run starting in January 2015.

BITE COUNTER

While many of the wearable estimate calories, while an technology featured here alarm buzzer can also be set focus on health from an to warn users when they’re exercise perspective, nearing their daily bite the Bite Counter bids to count limit. remedy the developed Developed by researchers world’s obesity crisis by based at South Carolina’s discouraging overeating. Clemson University in the The counter has been US, the Bite Counter tracks designed as a wristwatch consumption levels over to detect, count and display long periods. This creates the number of bites its a log of activity from which wearer takes each day, to users can analyse when serve as a visual red flag they’re eating most and against over-indulgence. least, allowing for changes It uses wrist-motion and plans to be made to An alarm warns users when they’re over-eating tracking to count bites and manage weight.

Spa Business 4 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com/digital 99 www.sppabusiness.comabusiness.com WELLNESS

PAVLOK

Be it sleeping in or skip- ping the gym, everyone The fi tness tracking wishes they could kick wristband delivers a 340v those bad habits that static shock if wearers prevent physical activity. slip into bad habits Now, a new wearable is bidding to not just track activity, but use pain and usual tracking of steps, posts if you stay on the Prices for the watch start at US$359 shame to ensure users activity and sleep, the straight and narrow. have no choice but to reach device has the ability to Triallists have mainly APPLE WATCH their goals. give away your money, been using the device Due for release in 2015, shame you on social to help programme Apple debuted its long-awaited Pavlok is a fi tness tracking media, or even deliver a their body to wake up smartwatch in September, with a wristband which also 340v static shot if you slip earlier and carry out more host of health-related functions. serves as a behavioural back into bad habits. It exercise, although there’s The Apple Watch can record pulse conditioner and the pre- also off ers rewards – as yet clearly potential for it to be rate and connect to an iPhone to order price is US$149.99 unspecifi ed – as well as applied to diet control and track movement, pace and distances (€118, £92). Aside from the encouraging social media smoking cessation as well. travelled. While an accelerometer can measure the quality and intensity of body movements. GOOGLE SMART LENS There are two specifi c health and fi tness apps: Fitness and Workout. In addition to its much- The Fitness app tracks all types of vaunted Glass product, activity, with a series of visual ‘rings’ Google is working on signifying progress towards goals. developing some ‘smart Workout facilitates fi tness plans contact lenses.’ and displays workout metrics in Announced in January, real-time on the watch. Google plans for the lenses In addition, Apple has moved to be able to monitor blood to unify the fragmented health- sugar levels via an antenna tracking market by launching its smaller than a strand of Google is aiming to have a prototype ready next year Healthkit platform (compatible with human hair – opening up the watch). The platform has been new methods of self- designed to pull in data from third- management for chronic could be corrected much well as a number of virtual party health apps and present the diseases such as diabetes, like the auto-focus on a reality applications. info in one manageable dashboard. as well as other tracking camera. This could create Google is partnering The Apple Watch is due to ship uses applicable to fi tness. a new realm of interactive with pharmaceutical fi rm in early 2015 and prices will start at With a camera opportunities for the Novartis to take the project US$359 (€270, £216). potentially being used in visually impaired in terms forward and aims to have a the lenses, people’s vision of sport participation, as prototype in 2015.

LECHAL TRAINERS

While so much wearable technology has to look at a screen – handy for running on so far focused on wristwear, a company busy streets – while the usual pedometer/ from India wants to get to the sole of calorie counter is also present. Blue-tooth enabled insoles measure fi tness tracking through its Lechal Ducere has indicated that the insole vibrations and connect to a wearable tech trainers. will be priced at US$100 (€75, £59), with smartphone to provide user-feedback Ducere is currently taking pre-orders the cost of the shoes likely to be similar. with a view to a late-2014 release for its The creators were initially interactive haptic feedback footwear. smartphone and provide user-feedback developing a shoe designed for the The full shoes are built with bluetooth- through insole vibrations. The shoes can visually-impaired – who can buy Lechal enabled insoles (which can also be connect to Google Maps, enabling direc- at a discounted rate – before realising bought separately) that connect to a tions to be disseminated without the need the concept had broader applications.

100 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com It’s a matter of mind over body www.matrixfitness.co.uk www.sppabusiness.comabusiness.com TECHNOLOGY JASON HOLLAND, PRODUCT EDITOR, SPA BUSINESS

SPA SOFTWARE

OPERATOR CASE STUDIES

PART FOUR Using the software, the group can see what areas of the business need more attention We take a look at how spas around the world Camelot picks ESP Online to are using software to boost their business shed light on buying habits

Overcoming language With 21 spas across barriers with SpaOne southern Africa, Camelot Spa Group Centara Resorts & Spas’ extensive required a software network in Asia predominantly system that could covers locations where English isn’t combine information the first language and the computer from all its branches literacy of some users is limited. to deliver accurate Selecting software was therefore statistics. It selected a difficult task and eluded Spa software from Cenvaree, the spa arm of Centara South Africa’s ESP Debbie Merdjan which has 30-plus facilities, for Online to do this. years before it discovered SpaOne. Camelot owner Debbie Merdjan has made An extensive period of trials Hanrahan uses SpaOne to check guest full use of the reports to understand her and testing confirmed SpaOne’s nationality and tailor offers accordingly customer mix and buying habits. “We’re system met all requirements, and able to view the more popular treatments the Australian-based software off-site management via remote and packages and see what areas in the provider was also able to offer access is a key component for business need more attention,” she says. the aftercare support Centara Hanrahan herself, who says she’s Knowing what clients want means was looking for, with the ability able to better track nationalities, marketing can be directed in the right areas, to operate in an Asian time zone. average spend and capture rate per thus producing better results. ESP Online’s Tara Hanrahan, group director segment so each spa can create system can also perform a detailed weekly of spa operations at Centara, targeted marketing campaigns for stocktake, which helps Merdjan find any says the software “provides the the different channels. losses or inaccuracy in stock levels so that functionality components essential “Through using SpaOne at our wastage and loss of revenue doesn’t occur. for a multi-national company and Centara Grand Mirage Beach Resort Other features of the system that have is executed with the simplicity and in Pattaya, Thailand, we found that impressed Merdjan are the web interface, ease of push-button reporting”. our Chinese guests had one of which gives Camelot the opportunity to Hanrahan says the implementa- the highest average spends of any remotely view a spa’s data “to know exactly tion of the SpaOne software has nationality, Russian guests had the what is happening in the business by ensured operational consistency highest re-booking rate and Thai viewing the different reports”. There’s also a throughout the group, which is par- guests loved a special promotion. computerised bookings and rosters module ticularly important for reporting We were able to use this information that enables the company to “accurately track so the company’s various locations and produce focused promotions staff performance and make sure that all can be compared. The use of that worked,” she explains. bookings and sales are being accounted for”. cloud-based technology to conduct Spa-kit.net Keyword: SpaOne Spa-kit.net Keywords: ESP Online

102 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com ESP software gives guests the convenience of planning their own spa itinerary

“The system is eff ective visually and easy to navigate. It’s easy to search availability and provides the ability to manage retail stock and rota management of therapists”

Center Parcs spa guests book online thanks to ESP Leisure

ESP Leisure software was introduced at the new Aqua Sana spa at Center Parcs Woburn Forest in the UK (see SB14/3 p74) to provide an online booking service for guests. Kerry Fenton-Kent, group Aqua Sana manager, says customer demand now fully drives rotas, where historically at the company’s spas it was the other way around, with all bookings being made via a contact centre or once they arrived on-site. The result is reduced queues on arrival at the Aqua Sana booking desk while the software also gives the guest the convenience of planning their own itinerary. Day-to-day management of Kerry Fenton-Kent is the group manager of fi ve Aqua Sana spas therapy columns has also become even more effi cient, according to Fenton-Kent. using one leisure system across the board manage retail stock and rota management The ESP software was already in use in and receiving one suite of reports. of therapists,” says Fenton-Kent. “We have other areas at Center Parcs villages such “The system is eff ective visually and a good relationship with ESP and continue as leisure booking and cycle centres, so easy to navigate. It’s easy to search to work with them developing the system.” installing it at the Aqua Sana spas meant availability and provides the ability to Spa-kit.net Keywords: ESP Leisure

Spa Business 4 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com/digital 103 www.sppabusiness.comabusiness.com TECHNOLOGY Millennium picked after exhaustive search Angela Cortright, principal at the Spa Gregorie’s day spa chain in California, describes herself as a computer industry veteran. Angela Cortright She conducted an “exhaustive analysis” before selecting “user-friendly yet powerful” software from Millennium. “I was impressed with the robust feature set, the dedication of the company to staying on the leading edge of technology, its culture and its customer support,” she says. Cortright says that the three Spa Gregorie’s make rigorous use of Millennium’s analysis tools to improve Deep Nature manages more than 40 spas and uses ADN software in most of them operations. These cover areas such as inventory turns, most and least popular products and services, therapist productivity, yield management, traffic patterns and revenue patterns. The “A reliable management data is then reviewed and discussed at monthly, and in some cases daily, tool is essential for the management meetings in order to “set direction for profitable strategies”. running and profitability The fact that Millennium’s software of a spa facility where the is user-friendly helps to reduce errors and training costs as employees can be difficulty is not to create quickly brought up to speed in using it. Cortright also says the system is smart a spa, but to create one enough to help prevent mistakes such as double booking or ring out errors that makes money!” that, in turn, save money. Finally, the marketing tools on Deep Nature president Julien Patty offer have proved to be a great help in improving revenue. “We’re able to Deep Nature says ADN is a reliable management tool pinpoint customers who meet certain criteria, such as frequency of visit French company Deep Nature offers high level of customer service at or purchase patterns and market to 420 treatments per day at the 40 spas ADN. “With spas located all around them,” explains Cortright. it manages for luxury hotel, residences the world, like in Bora Bora, which is Spa-kit.net Keyword: Millennium and cruise ships worldwide (see SB14/3 12 hours behind France, the hotline p32). President and founder Julien availability is more than important,” Millennium helps to Patty describes ADN’s Nymphéa he says. “A reliable management tool “set direction for software as a complete solution which is essential for the running and the profitable strategies” enables “interactivity between our profitability of a spa facility where the teams, and which perfectly meets the difficulty is not to create a spa but to requirements of large profit centres”. create one that makes money!” Used in most Deep Nature spas, Nymphéa optimises client mailing the software can interface with hotel based on consumption patterns property management system (PMS) and provides accurate statistics on software, which Patty says allows treatments and products with daily, the company to post spa invoices to weekly, monthly and/or annual figures. the client’s room and helps “manage The software also allows Deep Nature inter-service with ease”. to create promotional campaigns and Patty also particularly appreciates to measure direct returns. the 365 days-a-year hotline and the Spa-kit.net Keyword: ADN

104 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com Providing the Perfect Spa Experience? Simple.

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www.sppabusiness.comabusiness.com PRODUCT FOCUS JASON HOLLAND, PRODUCT EDITOR, SPA BUSINESS NAILCARE

We ask nailcare suppliers about their spa off ering, why nail treatments are good for business and what the latest trends are

JESSICA / GERRARD INTERNATIONAL

Jessica has an adaptable menu of treatments dependent on an individual spa’s needs and the time a client has Mine lacquers feature precious metals – a bottle starts at US$75 available. A half hour manicure typically costs £21 (US$34, €27) and begins with MINE the hands and cuticles being conditioned and moisturised. Nails are then “Luxury is always in fashion,” shaped and treated with a prescriptive according to Veleta Vancza, the basecoat before a polish is applied. creative director of US-based Mine The company has more than 250 custom which off ers nail lacquers exclusively colour shades and over 150 GELeration pigmented with precious metals such Soak-Off gel colours, which Mandy Cook, as gold, fi ne silver and pewter. sales director at UK distributor Gerrard The lacquers, which retail with International says is currently the most an equally exclusive price of US$75- popular product, citing the choice avail- US$500 (€59-€394, £46-£308) a bottle, able and the fact that it dries instantly. allow customers to accessorise their Cook also notes that manicures and fi ngertips with genuine precious pedicures work extremely well when metals. Vancza says spas should couple performed alongside other spa treat- the lacquers with their own nailcare- the US, with the tie-up beginning in ments. “A relaxing Zenspa pedicure focused services to create a more November 2014, and the Mandarin partners perfectly with an Indian head holistic option and suggests an add-on Oriental Tokyo spa. The Mine range massage, or a LeRemedi hand treatment cost of US$25-US$75 (€20-€60, £16-£47) includes 10 lacquers, three base coats, is ideal when performed during facials depending on the product chosen. and fi ve top coats. while a masque develops,” she says. Two of Mine’s key spa accounts are The Miami Beach Edition spa in Spa-kit.net keyword: Mine Spa-kit.net keyword: Jessica

106 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com CND / SWEET SQUARED

Nails are fi nally at the Vinylux weekly polish and forefront of the beauty Color Clubs Ruby & Wing industry and spas colour changing polish. would be “crazy not to” In total, there are around off er treatments and 200 shades with new services, according seasonal collections to Samantha Sweet, introduced every year. the co-founder of With the company Sweet Squared which doing more nail art distributes CND in classes than almost the UK and . any other class in She says, they simply its repertoire, Sweet give the customer would recommend “instant gratifi cation”. that spas get in on this trend, There are around 14 focusing on simple, elegant diff erent nail treatments/ or avant-garde looks that services and its most popular don’t take too long. “Keeping in spas is a manicure/pedicure it simple works best for the using Shellac, the 14+ day spa environment, can be colour wear polish designed extremely eff ective and not to give nails a mirror shine hard to create,” she says. without damaging them. The CND recommends that spas get in on the nail art trend company also off ers CND’s Spa-kit.net keyword: CND

ESSIE

Essie strives to make its polishes a ‘girl’s best friend’, with its 250 core shades, plus fashion-focused seasonal collections. Driven by owning company L’Oréal, innovations include a “good for you” gel colour and hydra-resurfacing technology which is used in Essie’s newly launched spa ranges. The company’s Spa Healthy and beautiful nails courtesy of SpaRitual Pedicure, which includes a massage designed by the head physiothera- pist of the New York Ballet, is popular in SPARITUAL spas. The treatment lasts 75-90 minutes and Essie suggests it should be priced A desire for healthy and beautiful Malaysia, Talise Spa in Dubai and in-line with other luxury spa services. nails is a perfect trend for spas, says Mandarin Oriental in New York. Essie describes a deluxe manicure/ a spokesperson at SpaRitual, adding It off ers a wide range of polishes pedicure as the ultimate indulgence that nail services make an excellent and nailcare products such as the which allow therapists to build a stronger extra for guests and off er spas with Handprint Hand Serum and Salve and relationship with clients. They make a an additional revenue stream. Cuti-Cocktail. Its treatment protocols great starter treatment for those unsure The company supplies eco-friendly, include four hand and foot rituals about the more in-depth spa services. vegan polishes at a number of and a Slow Beauty Body massage. high-end spas around the world Spa-kit.net keyword: Essie such as Spa Village Ritz-Carlton in Spa-kit.net keyword: SpaRitual

Spa Business 4 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com/digital 107 www.sppabusiness.comabusiness.com PRODUCT FOCUS: NAILCARE

Mavala off ers more than 240 polish shades, plus 300 nailcare products MAVALA

Lynn Gray, creative director at Mavala, 60-minute spa pedicure usually priced recommends that spas include hand at £26-£36 (US$42-Us$58, €33-€50). and foot services as they are an Gray says it’s vital for spas to carry aff ordable fi nishing touch for clients. out therapist training in treatment and Its luxury treatment – Platinum Spa product knowledge to ensure services Manicure and Pedicure – is its most are of the highest standard. Orly says that popular and includes cuticle work, a Mavala distributes to more than a seasonal nail scrub, a hand and foot scrub and 130 countries and has a presence in approach to mask, and fi nishes with a luxury mas- hundreds of spas. Its polishes are avail- colour is sage and polish. Each client receives a able in over 240 shades, while a range of a must complimentary nail polish at the end more than 300 products for the care of of the treatment with the 75-minute nails, hands and feet is also off ered. spa manicure costing around £36-£41 ORLY (US$58-US$66, €50-€52) and the Spa-kit.net keyword: Mavala

A seasonal approach to nail colour is essen- tial and nail art is now a must-have service for spas looking to move with the times, according to Orly. Aiming to take a leading LEIGHTON DENNY role, the company is off ering a half-day and full-day art and design course for spas. Key international accounts for Orly prides itself on creating spectacular Leighton Denny include Claridges nails at a range of catwalk shows by fashion New Delhi, W hotel Bangkok and the designers such as Amanda Wakeley, Jean Waldorf Astoria in Berlin. Pierre Braganza and Felder+Felder. The company has designed more It says customers are also looking for than 16 manicure and pedicure treat- added benefi ts beyond just colour, and Orly ments, as well as a gel polish, and says has included vitamins in its polish and gels these can help spas connect with a to ensure nails are cared for and protected broad range of new clients from cash- while building strength and length. rich time-poor guests or those who Orly has more than 160 polishes in have a limited budget. Nail treatments its core range, with the aim of creating can also be a way to create a social high-shine, high-defi nition nails, and area for regular guests to meet. The 16 diff erent nail services help off ers upwards of 300 ancillary products. While gels have taken the industry spas connect with a broad clientele Around 10 treatments are currently by storm, according to international off ered, developed by a dedicated educa- sales & marketing manager Nathaniel tion department, and start from between Hibbs, they can be less popular at spas can contain the smell and noise”, they £15-£20 (US$24-US$32, €19-€26) for a as a more holistic approach is tradition- could yet prove a hit, he says. 30-minute express manicure. ally favoured. However, “if you position your nail [service] area away from Spa-kit.net keywords: Spa-kit.net keyword: Orly relaxation and treatment rooms and you Leighton Denny

108 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com For looks that Kill. 20 8381 7793 Gerrard International Limited | www.miicosmetics.com [email protected] UK 0845 217 1360 +44 (0)

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For full company and contact details of any of the products, equipment and services featured here, please visit www.spa-kit.net

Sauna chair for physically disabled

Saunasella, a Finnish company which makes chairs for heat experiences, has launched a sauna chair for physically A fl oating massage table in a secret panel handicapped people such as the elderly and disabled. The Fortis chair off ers a A cantilevered ‘fl oating’ massage table rises up and locks into place – all greater seat height and width and has which can be neatly hidden under the in 40 seconds. It rises to a height been designed to be safe and stable. With fl oor when not in use could add a new, of 90cm, but this can be adjusted. support armrests, it’s easier and more fl exible element to spa design. The sub- The two specialist companies comfortable for people to sit and get up. fl oor elevating bed means the space behind the design were Meia, a The chair can also lean backwards to can double up as a gym and although manufacture of automated moving provide optimum back support, while the installation was for a private architectural elements such as sliding/ an optional footrest gives support for residence in London, UK, it could be hinged roofs; and HepcoMotion which shorter individuals. Others who can taken up for a commercial project too. custom-made the linear actuator benefi t from the chair are those recovering When not in use, the massage table and motion products which included from surgery, pregnant women, people retracts completely beneath a panel Zimm screw jacks and Winkle bearing with reduced mobility or suff erers of that sits fl ush with the gym fl oor. systems from its existing range. balance disorders. The chair is made When the bed is needed, the panel Spa-kit.net keywords: using 100 per cent natural materials. slides way and the massage table HepcoMotion / Meia Spa-kit.net keyword: Saunasella

Salt bed for skin and lung therapy

Salt therapy is becoming increasingly popular in the spa industry, and the S.A.L.T Bed seeks to provide a health and wellness experience in as little as 15 minutes. The enclosed dry salt unit has an adjustable halogenerator for both individual skin and lung therapy. Built-in colour changing ambient lights and stereo speakers provide a multisensory and relaxing experience, and the machine also features a UV sanitation light. Spa-kit.net keyword: S.A.L.T

110 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014 www.spabusiness.com Asian-inspired IMAGES: PRESTEL PUBLISHING accessories Book explores wellness by Saakalya cultures in Europe A new range of Asian-inspired Readers can take a journey through the accessories is being off ered to spas rich and varied wellness cultures of courtesy of Saakalya Collection. eastern and central Europe in a new book The range, which has been sourced – Healing Sources – Spas and Wellbeing Original photos and tales focus on the region’s from local suppliers in south-east from the Baltic to the Black Sea – that’s natural remedies and wellbeing facilities Asia, includes driftwood tables being published in December. A number and fl oor lamps, a variety of of the region’s wellbeing approaches are for Spa Business magazine (see p58). ceramic dispensers, bamboo based on the power of natural resources, Healing Sources combines tales from baskets, frangipani candles and a such as respiratory healing in Poland’s history and of famous visitors with number of textile designs. Other salt mines and mud pools in Slovakia, photographs of the region’s architecture, items can be sourced, created or and author Sophie Benge has also written landscape, food and natural remedies. customised on request. a series of reports on such therapies Spa-kit.net keyword: Prestel Spa-kit.net keyword: Saakalya

Lemi launches a contrast therapy room concept

Lemi has created two pieces of equipment and developed a massage technique all based around the principle of thermal contrast therapy – in which alternating hot and cold stimuli are used to activate the immune and circulatory systems. The Spa T˚– Room Trio of technologies concept features the Spa in Thalgo’s iBeauty Dream Q spa table with a bed of heated quartz Thalgo’s new iBeauty machine particles. Meanwhile, the combines sound-vibration, T˚ – Vale multi-function ultrasound and radiofrequency trolley, which can hold technologies. The professional- up to 20 towels, has a hot cabi and a cold and light, after which hot and cold only device features three short cabi as well as a heating plate for oils, scented towels are placed on the body. It programmed treatments of 30-45 body wraps and cosmetic products. culminates with a deep-tissue massage minutes which cover purifying, Together the two pieces of equipment which has been designed by holistic hydrating and anti-ageing and support the T˚ – Massage technique therapist Giuseppe Damiani to reduce the iBeauty can also be used which Lemi provides training in. In the muscle tension and decrease lactic acid as part of any Thalgo facial to treatment, customers lie down on the to provide an overall sense of wellbeing. enhance effi ciency and results. quartz surface enveloped in warmth Spa-kit.net keyword: Lemi Spa-kit.net keyword: Thalgo

Spa Business 4 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com/digital 111 www.sppabusiness.comabusiness.com spa-kit.net

Heavenly new body oil from Voya

One of the world’s fi rst certifi ed- organic seaweed oils for retail has been launched by Voya. The nourishing body oil, Angelicus Serratus, takes its name from a seaweed known as the Angel’s Kiss from the Ocean, which is the primary ingredient. It’s been created to help improve suppleness Elemis’ bright idea for skin pigmentation and elasticity while purifying and With ingredients including daisy and pea extracts, a new brightening serum by cleansing tired skin. Angelicus Elemis is designed to reduce the appearance of uneven pigmentation. Advanced Serratus is the fi rst Voya product Brightening Even Tone Serum also targets dark spots and existing imperfections to feature the company’s new while helping to minimise future formation, with clinical trials proving its eff ective- packaging made from seaweed and ness in 28 days. Pea extract inhibits the production of melanin, the main cause other responsibly-sourced materials. of skin pigmentation, while daisy extract has a natural skin-lightening eff ect. Spa-kit.net keyword: Voya Spa-kit.net keyword: Elemis

Dual nourishment from Elemental Herbology

Elemental Herbology has two new nourish- ing products. Hand Nutrition features Spapliance introduces omegas 3, 6 & 9 and pre-fi lled Orbserts aromatic plant oils to moisturise dry and sun- Spapliance has launched Orbserts damaged hands. Active – disposable aluminium ‘pods’ pre- Natura Bissé makes ingredients include pea fi lled with skincare products. The Shock move in skincare extract, apricot butter Orbserts are designed to be used and keratin. Nutritive with the Orb, a portable, continuous Spanish skincare company Natura Bissé Lip Complex uses natural heat chamber for warming skincare has relaunched its Essential Shock Intense plant peptides to plump products. The advantages are that line with new ingredients. The fresh lips and hydrating bio-oils. the Orbserts allow exact portion formula is centred around ingredients Spa-kit.net keyword: Elemental control, are hygienic and have including aminoessence cocktail, rosa been created to be easy to use. mosqueta oil, iris fl orentina root, concen- There are two Orbserts variants: trated ananas extract and vitamins C, E Jason Holland is the Nourish is a balancing treatment and F. The fi ve products in the line include product editor for masque for the face, while Refresh a lip and eye cream to restore hydration Spa Business is a revitalising treatment wax for and fi rmness and a gel cream to combat Tel: +44 1462 471922 use in manicures and pedicures. dryness and help with anti-ageing. jasonholland@ Spa-kit.net keyword: Spapliance Spa-kit.net keywords: Natura Bissé spabusiness.com

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www.spasoft.com www.asia.spameeting.com www.sppabusiness.comabusiness.com RESEARCH How can spas get the best results from fasting? We ask the experts the finishing touch on page 50 FAST ACTION

A groundbreaking study has found that fasting can help regenerate the immune system and could have a role to play in healthy ageing

bstaining from eating for a period of two to four days at a time not only helps to protect the immune system from damage, but Aalso leads to cell regeneration according to a groundbreaking new piece of research*. Scientists at the University of Southern California (USC) in the USA say this is the fi rst time a natural intervention has been found to trigger stem cell-based self-renewal of an organ or system. And the fi ndings could have major implications for healthy ageing. As people get older, their immune system declines, making them more susceptible to disease. Being able to prevent or reverse this process could help older adults as well as those who suff er from autoimmune disorders. It may also benefi t cancer patients whose immune The study’s lead author, Valter Longo, is a director of the Longevity Institute at USC systems are weakened by chemotherapy.

Flipping the switch Now, if you start with a system heavily damaged Over a course of six months, the scientists by chemotherapy or ageing, fasting cycles can looked at the impact prolonged fasting cycles had on mice and patients undergo- generate, literally, a new immune system ing chemotherapy. During this time, the mice and people went without food for two- to four-day periods. The PKA enzyme Prolonged fasting also lowered levels of In both cases, not eating initially Importantly, the scientists also found, that IGF-1, a growth hormone linked to ageing, lowered the white blood cell counts – the when people don’t eat for long periods, tumour progression and cancer risk. cells in the immune system that defend the levels of the enzyme PKA are reduced. In Further research by Longo and his team body against disease. And the body started previous studies, PKA has been associated will now focus on whether fasting has a killing off old or damaged cells. “When you with the regulation of stem cell self-renewal. similar impact on diff erent parts of the starve, the system tries to save energy and “PKA is the key gene that needs to body other than the immune system. one of the things it can do to save energy shut down in order for these stem cells to is to recycle a lot of the immune cells that switch into regenerative mode,” clarifi es Fasting in spas are not needed, especially those that may Longo. “It gives the OK for stem cells to go Given its link to spirituality and natur- be damaged,” explains lead study author ahead and begin proliferating and rebuild opathy, fasting is a good fi t for spas. But Valter Longo, a professor of gerontology the entire system. how can operators get the best results and and biological sciences at USC. “And the good news is that the body got ensure customer safety? We explore these Eventually, however, prolonged periods rid of the parts of the system that might ideas further on page 50. O of fasting in mice then “fl ipped a regenera- be damaged or old, the ineffi cient parts, *Longo, V et al. Prolonged Fasting Reduces tive switch” which kick-started the stem during the fasting. Now, if you start with a IGF-1/PKA to Promote Hematopoietic- cells into producing brand new white system heavily damaged by chemotherapy Stem-Cell-Based Regeneration and blood cells. This essentially rebooted the or ageing, fasting cycles can generate, Reverse Immunosuppression. Cell Stem whole immune system. literally, a new immune system.” Cell 14, p810-823. June 2014

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