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Franchise Strategy/Marketing BEVERLY HILLS

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Franchise Strategy/Marketing BEVERLY HILLS Franchise Strategy/Marketing Sony Pictures Television 4/5/13 BEVERLY HILLS COP 1 hr. Drama-Comedy. CBS. Midd Kid Productions. Status: Pilot ordered Schedule: 3/14-4/6 Delivery date: 4/26 Current Rights: Co-production (Paramount, 50/50) CREATIVE AUSPICES Shawn Ryan (The Shield, Last Resort) Vahan Moosekian (Lie To Me) Eddie Murphy (Beverly Hills Cop) Marney Hochman Nash (Last Resort) Barry Sonnenfeld (Men In Black) CAST & CHARACTERS Brandon T. Jackson as AARON FOLEY – a cop that moves to BH from Detroit to escape his famous father's shadow. David Denman as BRAD – a stand-up, extremely likable and socially awkward BH detective. Kevin Pollack as RODNEY DALOOF – loud mouth, irritating, incredibly risk-adverse BHPD attorney; stickler for rules. Sheila Vand as LEILA MADANI – detective who gave up a life of privilege for one of independence; well-educated, savvy, refined. Eddie Murphy as AXEL FOLEY – Aaron’s father; the original character from the film franchise. Christine Lahti as HELEN CHERNICK – wise, political, maternal “iron fist in a velvet glove” Captain of the BHPD. Judge Reinhold as ROSEWOOD – Axel‘s partner from the films. Now Mayor. Will make cameos alongside Eddie Murphy. LOGLINE A dramatic series sequel to the 1984-94 feature film comedy franchise starring Eddie Murphy. This iteration centers on Aaron Foley, the son of Murphy's Axel Foley, who was a blue collar Detroit cop who lands in Beverly Hills and experiences a wide range of culture shocks. His son is also a cop and struggles to distinguish himself from his dad. POSITIONING STATEMENT An adaptation of the 1984 movie, BHC is a fast-talking, action-filled series ushering in Axel Foley’s son, Aaron as the next anti- authoritative, ends justify the means crime solver. Trading in blue collar Detroit, for the rich and famous, Aaron is a fish-out-of-water detective busting crime in Beverly Hills. CREATIVE CUES • Bright and exciting with Beverly Hills figuring prominently • Iconic locations – Rodeo Drive/Beverly Hills logo • Glitz, opulence and all the things stereotypical about Beverly Hills while acknowledging the darker crime element • Fish out of water; other side of the tracks • Grittiness of Detroit vs. the opulence of Beverly Hills (dark/light contrast) • Axel Foley WHAT TO SAY • Money, power, fame, and celebrity meet crime and violence in the Southland to illustrate recognizable and thrilling ride • High stakes action with organic (almost improvisational) humor • Builds upon a well-established, highly-successful theatrical franchise WHAT NOT TO SAY • Should not be described as an action comedy as this gives a connotation of silliness (this show is not The Other Guys) INTERNATIONAL POSITIONING • Successful franchise title lends strong talent (Eddie Murphy) and theme (action drama with hints of comedy) recognition • Action-filled dramas perform well for international buyers • Series will showcase Los Angeles/Beverly Hills, which resonates with international audience as a major city with recognizable characteristics (wealth, glamour, celebrity, etc. but also hints of danger including crime and gangs) • Behind the scenes talent of Shawn Ryan lends credibility to the series and genre CONSUMER & TRADE PRESS POSITIONING An adaptation of the 1984 movie starring Eddie Murphy, BHC is a fast-talking, action-filled comedy ushering in Axel Foley’s son, Aaron (played by Brandon T. Jackson) as the next anti-authoritative, ends justify the means crime solver. Trading in blue collar Detroit, for the rich and famous, Aaron is a fish-out-of-water detective busting crime in Beverly Hills. Eddie Murphy guest stars. From the producing team of Shawn Ryan and Eddie Murphy. .
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