26 SEPTEMBER 2020 The Grocer Guide to... Snacking The Grocer Guide to... Snacking
ondelēz Inte national Helping shoppe s snack ight
DETAILS Mondelez International says its Mondelēz International ambition is to enable and Uxbridge Business Park Sanderson Road empower people to snack right, Uxbridge UB8 1DH “delivering great-tasting snacks that t: 0870 600 0699 also meet consumers’ di erent functional and emotional need-states KEY CONTACTS with ingredients and packaging that Susan Nash they can feel good about”. Trade Communications Manager Portion control KEY BRANDS The company says it is committed to Cadbury bringing all its Cadbury chocolate bars Cadbury Dairy Milk sold as part of a multipack under 200 Green & Black’s Trebor calories by the end of 2021. Through Maynards Bassetts its 100-calorie pledge on products Halls typically bought by parents for belVita children, and its 200-calorie-pledge on Cadbury Biscuits multipacks, it is pledging to remove 12 Mikado Toblerone billion calories from the UK market*. Oreo “This is part of Mondelez’s ongoing Ritz commitment to help tackle obesity and Barny builds upon the company’s pledge to bring all its Cadbury chocolate and wider biscuit products typically bought by parents for children under 100 calories by the end of 2020,” says Susan Nash, trade communications manager at the company. “Cadbury Dairy Milk Freddo Treasures, launched last year, contains 76 calories, o ering parents a suitable treat for their families. for our progress on sustainable raw Reformulation We want to material sourcing and reducing our 1 ❝ “We know more than a third of help create a environmental impact. We want to help consumers are actively cutting down create a future where people and the their sugar consumption,” explains future where planet thrive together through resilient Nash. “Our teams have spent years people and the ingredient supply chains,” says Nash. developing lower-sugar recipes for planet thrive Sustainable cocoa sourcing is a some of our most iconic brands, which together signi cant part of this e ort, she o er more choice but still taste great.” through adds. “Through our ethical trading This investment has seen it launch resilient programme Cocoa Life, we are meeting Cadbury Dairy Milk 30% Less Sugar, our commitment to delivering 100% of Maynards Bassetts Wine Gums 30% supply chains” the company’s cocoa volume via the Less Sugar and belVita Chocolate Chip sustainability programme by 2025.” 30% Less Sugar, along with reducing Clear consumer information is key salt and saturated fat in Ritz, Dairylea when it comes to packaging, maintains and Oreo products. “All are available Nash. “Our BeTreatwise programme now to enable retailers to tap into the provides tips and advice for parents on lower-sugar trend,” says Nash. snacking, and, during lockdown, we updated these to help consumers snack Sustainability and packaging more mindfully and in moderation. Mondelez believes ethical and “Our focus on sustainability safe production and sourcing of its has already seen us remove more Sou ces ingredients is a signi cant part of its than 65,000 tonnes of unnecessary 1 Shoppe Vista, Ap ’18. Base: purpose to help consumers ‘snack packaging from our snacks, without 1,041 main supe ma ket/ hype ma ket shoppe s right’. “We have ambitious goals contributing to food waste.”
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Contents
Mondelēz 2 Envis Snacks 26 Nestlé 44 Empowering consumers to ‘snack Adding real crunch to the crisps and Powering up its selection with right’ with lower-sugar options savoury snacks sector new plant-protein bars Analysis 4 JLM Global Foods 27 PepsiCo 46 Ingredients, flavours and trends Popping products to meet the demand Covering all the bases to support shaping the sector in a challenging year for healthier options customer demand Proper 13 Grenade 28 Perkier 48 Innovating in new categories to Maximising the impulse purchase Perking up immunity and gut health promote healthier snacking with lower-sugar indulgence with vitamin-rich bars Acti-Snack 14 Halo Foods 30 RM Curtis 50 Developing protein snacks to energise Wooing the UK’s dieting community Adding a new walnuts line to its and re-energise active, healthy people with an expanding low-calorie range high-fibre offering Forest Feast 15 Kallø 32 Soreen 51 Launching new ranges to meet the Shaking up the rice and corn cakes Devising a squidgy solution to vegan need for category premiumisation sector with vegetable-based options and plant-based snacking Bel UK 16 Kettle Foods 34 Symington’s 52 Presenting an array of portion- Promoting snacking for sharing Embracing the new normal with controlled choices for the cheese-lover moments and get-together occasions an on-the-hob selection Clif Bar 18 Kind Snacks 36 Tayto Group 54 Supplying nutrient-filled bars designed Spreading small acts of kindness Providing retailers with a one-stop- to fuel performance-based energy with taste and nutrition shop for snacking needs Ferrero 20 KP Snacks 38 Tyson Foods 56 Catering to the needs of the whole Creating a portfolio to tap into Satisfying the hungry homeworker family with satisfying treats category-driving trends with chicken-based sticks Fulfil 22 LSI Netherlands 40/41 Yaar Bar 57 Disrupting the market with low-sugar, Giving a meaty twist to permissible, Keeping consumers healthy with high-protein options guilt-free snacking gut-friendly yogurt bars General Mills 24 Natural Balance Foods 42 Unilever 58 Driving developments in the ‘better- Offering a balanced approach to Using its noodles to provide flavourful for-you’ category healthier alternatives on-the-go options for home or on-the-go
This supplement to The Grocer was published by: William Reed Business Media Ltd., Broadfield Park, Crawley, West Sussex rh11 9rt.tel: 01293 613400 editor: Ellie Woollven designer: Michael Joslin; Stuart Milligan; Nick Figgins; Beth Johnson; Caitlin Watson printers: St Ives. © William Reed Business Media Ltd, 2020.
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Analysis
A matte of taste
With snacking becoming mo e mainst eam, consume s’ key pu chasing motivations a e inc easingly va ied and the catego y emains vib ant and challenging
From indulgence and self- apparent gap between healthy and It makes for some interesting reading treating to lling a gap between tasty” when it came to snacking and, undoubtedly, the soon-to-be- meals and now, increasingly, to fuelling and, in short, set out to identify what established National Institute for the body and even boosting the gut and people perceived as “ideal snacks” Health Protection, replacing the soon- immune system, there are a myriad of and “compare these ideal snack to-be-defunct Public Health England reasons for consumers to snack. conceptions with features of healthy will swoop on it with glee in its bid to So what constitutes the ideal snack? and unhealthy snacks”. The study goes reduce UK consumers’ obesity levels That was the question a group of Dutch into considerable detail but concludes and build on the latter’s Change4Life scientists posed in a recent study, that “snacking plays an important and 100-calorie snack campaign, published earlier this year by Elsevier role in people’s (un)healthy diets” and promoting healthier snacks. under the title ‘The snack that has it all: claims to give “a rst insight into what However, it’s clear that snacking has people’s associations with ideal snacks’ an ideal snack looks like to people become more mainstream in modern (tinyurl.com/y47dxj6n). without being biased by the loaded society, with many consumers even Setting out their stall, the scientists associations that come with labelling replacing the traditional breakfast, noted: “Many people nowadays have food as healthy or unhealthy”. lunch and dinner with a habit of adopted the goal of eating healthily. Along the way, the report also grazing throughout the day. However, they o en fail to act upon this identi es, via various ‘word clouds’ intention. As a result, they consume the conceptions that people have with Taste is king more unhealthy foods than they want snacks, including ‘tasty and low-sugar’ Back to the industry and snack to, especially unhealthy snack foods.” for healthy snacks; ‘fat’ and ‘sugar’ suppliers have a wealth of research on The scientists went on to identify for unhealthy snacks; and ‘warm’ and consumer habits at their ngertips, what they considered to be “an ‘sweet’ for the ideal snack. but there is one element that the vast
Septembe www.theg oce .co.uk AN ADVERTISING SPPLEENT TO THE GROCER Analysis m the increase in the number of meals eaten during lockdown6 AHDB, April 2020 .bn value of the sharing segment in CSN7 Nielsen Scantrack, 11.07.20 .% rise in ‘better for you’ segment in savoury snacks15 Nielsen data, MAT to 04.04.20 m value of the protein bar market16 IRI Marketplace, 52 w/e 12.07.20
majority agree is the top priority for ‘worth the calories’.” He says this is for Walkers Snacks at PepsiCo UK & consumers: taste. underlined in pork scratchings where Ireland. “Core avours remain of key From the bigger companies such consumers crave the unique taste so importance, with shoppers returning as Mondelez, PepsiCo and Nestlé to much that “one in ve consumers will to the established salty, cheesy and the smaller rms o ering more niche not buy another snack if they are not vinegary products that account for options, the overriding aspect driving available1”. half of all crisp sales in the UK (49.1%)3. consumers to select a particular Mondelez International trade This doesn’t mean there’s no room for product is the avour. communications manager Susan Nash innovation, though as it’s new avours JLM Global commercial director con rms: “Taste is the one criterion that drive additional basket spend.” Daniel Moore sums it up succinctly: consumers will not compromise on He points to PepsiCo’s introduction “Taste is always the number one when it comes to snacks. Our research of Doritos Flamin’ Hot Tangy Cheese priority, followed by price. It does not shows that more than a third2 of earlier this year, which he says has matter how healthy you make a product, consumers are actively cutting down delivered £4.3m RSV since being if it does not taste good, consumers will their sugar consumption, making introduced to the market4 . not purchase it,” he says. reducing sugar one of the biggest In further research, Andy Riddle, “Flavour continues to be king,” priorities for shoppers2 – however, group sales director at KP Snacks agrees Tayto Group marketing director these consumers will still not reveals 51% of shoppers say avour Matt Smith. “In every piece of research compromise on taste.” is the number one purchase driver we have conducted, taste is always the “Taste is always at the forefront of when buying crisps or snacks, with number one reason for a purchase, consumers’ minds when buying into 37% citing brand recognition as an as consumers recognise savoury the savoury snacks category,” says important factor5”. As such, he says, it’s snacks are a treat and so have to be Fernando Kahane, marketing director important to o er great-tasting snacks
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Analysis that serve a number of consumer and shopper occasions across all snacking segments and delivered in all formats – singles, multipacks and sharing – up and down the value spectrum “Flavour will always be important to consumers... and is even more important than ever before, with cuisines from across the globe flying off the shelves as shoppers attempt to whip up the perfect fakeaway moment in the comfort of their home,” adds Stuart Jeffrey, pot brand and snacking brands lead at Unilever UK & Ireland. The company has refreshed its Pot Pasta range with an Italian-inspired portfolio, while its Asian Street Style line brings flavours such as Thai Red Curry and Vietnamese Beef Pho to UK households. “Taste comes first,” agrees Adrienne Burke, marketing manager snacking at General Mills, “but consumers also care about value. They want to know what added benefits they will get from consuming the snack, which is where the boom in functional options has come from. If a snack can do several things at one – satisfy a sweet craving while helping them stick to their weight management plan or providing a protein boost – they’re sold.” Here, Burke touches on the overwhelming trend in snacking that had started to come to the fore prior to this year’s global Covid-19 pandemic and has only gained strength since: health and wellbeing. While brand study on 14 August, Coronavirus and the feel like the ‘big night out’.” He reveals and value continue to be strong social impacts on Great Britain, which that the sharing segment is worth motivational players in snacking, suggest 78% of UK workers are now £1.2bn, the largest within CSN and opinions among suppliers over the mixing home-working and travel, with growing at 9.8%7. next criteria on the list start to diverge, 23% working exclusively from home. At Perkier, which offers bars with depending on research, perceptions Louise Thompson, head of marketing added vitamins to boost the immune of consumer need states, but also at Kettle Foods says: “During lockdown system, founder and director Ann individual suppliers’ agendas and many consumers have been trying Perkins notes: “Affordable daily treats directions of travel with their particular to emulate out-of-home experiences have become a priority for consumers. snack offering. in-home – for example, movie nights Competitive prices are fundamental. in rather than trips to the cinema and However, many consumers are willing Covid-19: changing the focus treating themselves to special food and to pay more for products that offer So how has the global pandemic drink at home rather than eating out. extra benefits and taste delicious.” changed the snacking picture? With the Unsurprisingly, sharing snacks have However, Burke at General Mills onset of Covid-19, snacking occasions increased in popularity, while single notes the toll the lockdown has taken and needs changed, as consumers serve has declined as consumers snack on the overall category. “With people sought to replicate some of their ‘going less on-the-go.” As a result, shoppers looking for pick-me-up moments, out’ experiences in the comfort of their have increasingly switched to online we saw a rise in indulgent snacking, living rooms. ordering, she adds, so Kettle has put but due to on-the-go occasions being A total of 501 million more in-home more emphasis behind online media almost non-existent, the overall meals per week were eaten during support and digital commerce, category has declined by 18.4% 8. lockdown6, says Tyson Foods head KP Snacks’ Riddle agrees, saying: “Pub closures have certainly helped of marketing and innovation Felipe “As consumers spend more time at retail sales of pork snacks grow Castillo, so the dynamics of snacking home, shoppers are looking to brands almost three times faster than the have changed. He points to an ONS and products to make the ‘big night in’ market9,” says Tayto Group’s Smith, as
6 l 26 September 2020 l www.thegrocer.co.uk AN ADVERTISING SUPPLEMENT TO THE GROCER Analysis
Spicing up the category in 2020
During lockdown, We introduced new through their taste For sweet snacks, consumers have had Wotsits Flamin’ Hot buds while holidays salted caramel is still the opportunity to and Sizzling Steak are on hold”. The riding high, with experiment more with flavours, both of first two flavours are General Mills adding flavours, says Envis which have helped Boursin Inspiration Salted Caramel and Snacks sales director drive growth across India, featuring curry, Almond Popcorn to its Andy Brown. “We the total brand.” ginger, lemongrass, Fibre One range, and have launched lines “Authentic Asian turmeric and Grenade focusing on like Crunchips Wow flavours are an cardamom, while its White Chocolate in jalapeño and cream enduring trend and, Boursin Mexico is Salted Peanut and cheese. Consumers in lockdown, we enriched with red Chocolate Chip Salted seem to be branching have seen consumers pepper, red jalapeño, Caramel protein bar, out on flavours and experimenting tomato, garlic and containing 20g of we’ve seen a massive more at home as smoked chilli. whey protein and less increase in paprika they cannot get out Despite all this than 2g of sugar. and chilli & lime.” to restaurants and innovation, “sales Seasons are in “Consumers are on holiday,” says will continue to be the frame for Kind looking to try new Symington’s head of dominated by the core Snacks with its and different things snacking Christine flavours consumers first seasonal bar, as they become more Everett. love, such as cheese Apple Almond Spice, adventurous with Bel UK is embracing & onion and salt & launching in October their tastes,” says the “growing vinegar” says Tayto and promising PepsiCo marketing consumer demand for Group marketing “exciting flavours in director Fernando sensory experiences, director Matt Smith the pipeline for next Kahane. “Meat and world cuisine, tastes believes. “Sweet chilli year… think Dark spicy flavours have and flavours” with its is the only flavour Chocolate Orange performed strongly, Boursin Inspirations in the past 20 years Almond and Dark growing at 22.2% and line, as consumers that has achieved any Chocolate Ginger 12.1% respectivelyi. “look to travel significant share.” Almond,” it says.
people have looked to ‘take that pub cooks look for tips and inspiration to Livening up the lunchbox taste home’.” help them along. As autumn looms and the nation Mondelez’s Nash notes that “Covid- Meanwhile Kind Snacks reveals that struggles to get some normality back 19 lockdown changed shopper habits, it will look to offer a “hand-to-mouth” into life, the focus has turned once more shifting demand from on-the-go snacking range next year “as we know to the return to work and school – and consumption to sharing formats and consumers are increasingly looking an opportunity to once again maximise multipacks to enjoy at home. for sharing options”, it says, adding, the on-the go and lunch box occasions. “However, we’re seeing habits return “As the nation faces into financial KP Snacks says that, as adults return to normal as lockdown eases and struggle and big holidays are off the to work, it expects to see a return to single formats… should form the basis cards, consumers will look to smaller growth of meal deals and singles, of any snacking offering.” indulgences. We want to be the brand fuelled by the food-to-go segment. Some brands adopted their offer that consumers can trust to deliver on “Sandwiches have remained king at accordingly. Tayto Group increased its taste, health and that indulgent treat.” lunchtime and snacking favourites are focus on its Golden Wonder £1 sharing For other brands, it became a an integral part of these occasions,” range to meet “strong growth (+22%) in question of changing the focus from says Riddle. £1 sharing snacks”10. the on-trade to the off-trade sector. At However, with parents concerned Symington’s launched its Naked PepsiCo, Kahane says that with the about the health of snacking products Five-Minute Noodles in an on-the-hob pubs and restaurants closed consumers in their children’s lunchboxes the format “to fit with changing lifestyles “have looked to the grocery channel for focus on portion sizes and health and more meal occasions happening in the snacks that will help them replicate has also been at the forefront of the home, rather than on-the-go”. night-out experiences at home”. As a consumers’ – and therefore suppliers’ And Unilever’s latest Lost the Pot result, the company is now making its – minds. block noodles line is designed to “help Pipers Crisps available to grocery, with When it comes to kid’s snacking, busy families with a simple and speedy Sainsbury’s stocking several flavours in says Ferrero customer development snack or meal” says Jeffrey, as home the range. director Levi Boorer, it is important the
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Analysis products have dual appeal, providing something the child will enjoy eating and the parents will feel happy about giving them. “For the children, it is all about taste,” he says. “They tend to be less swayed by specific brands and will gravitate towards popular flavours such as chocolate, strawberry and raspberry. However, parents’ priorities for this sector tend to differ, as they want to buy products they can feel happy about giving their children as treats. They seek out product from brands they trust, looking for positive health claims or products that are low in sugar.” For chilled products, high levels of milk and calcium are key considerations they will look for on-pack, adds Boorer. The company has just updated its Kinder Milk Slice to come in a multipack containing three singles (rsp £1). “Parents prefer multipacks as they make it easier to cater to multiple children, as well as presenting a convenient option to have at home,” he says. Nathaniel Shears, category analyst at malt loaf company Soreen reckons its Lunchbox Loaves are “among very few lines in the category that aren’t classed as high-fat, salt and sugar (HFSS) under government guidelines”. The 30g loaves contain less than 100 calories each and are “over 50% less sugar and 70% less fat than the average cake bar11, he says. As such they meet stringent school compliance Health and wellbeing brand is on track to surpass sales of standards. With packed lunches on Yet perhaps the greatest focus for the £100m by 2023. the up, due to both the impending majority of snacking brands this year Tayto’s Smith says the hunt for recession and the impact of Covid-19, has been health and wellbeing, with lower-calorie alternatives to crisps has the company is now introducing its many citing ‘better for you’ as central to really benefited the company’s Golden Soreen Loaf Bars in multipacks in their approach going forward. Wonder Ringos brand, which he says three flavours – malt, banana and With Public Health England’s under- offers “great taste with less than 100 vegan chocolate, initially exclusively 100-calorie target on children’s snacks calories per serving, leading to an with Ocado. as part of its Change4Life plan, many increasing number of retailers stocking Kettle’s Thompson says that, at companies are aiming to achieve that the range”. under 100 calories, its Metcalfe’s Mini- goal and bring the healthier message Moreover, the Covid-19 lockdown has Ricecakes are “an ideal lunchbox of their snacks to an increasingly only served to intensify consumers’ treat”, while Bel UK’s Vernet claims watchful consumer audience. health awareness. its Babybel brand is “the leading Halo Foods’ Skinny Bars directly Mike Simons, head of category at lunchbox cheese for adults and target the needs of dieters, with an Grenade, says “Amid the Covid-19 children alike12, providing a rich expanding range of flavours, including crisis, consumers experienced a lack of source of protein and calcium”. peanut butter crunch and dark motivation and energy and therefore JLM Global Foods’ Moore says its chocolate and mint. The company says searched for products that could provide single-portion regular popped disc- it was a pioneer in the health foods them with a boost during lockdown13. shaped snacks and those similar to sector, creating the first snack bar to Alongside this, lockdown saw an extruded shapes are “very popular contain less than 100 calories back emphasis on staying fit and healthy, with children and adults” and that the in 1993. It has recently introduced with almost half of people making an company is working with a number Skinny Dream, a low-calorie take on effort to keep active at home14. of brands to produce HFSS-compliant a “premium” chocolate bar, listed Nestlé brand manager for Yes! products”. exclusively at Iceland and says the Rosamunde Barnett argues that
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Making the most of merchandising
In a crowded category, “due to the highly group marketing blocking similar achieving on-shelf impulsive nature of manager at Bel UK. types of products, stand-out is a must, the product”. The firm is releasing such as ridged crisps; and snack suppliers Natural Balance a new pack design for 79% of shoppers have a wealth of Foods says it feels The Laughing Cow like commonly wisdom on how to the cereal bar market in-store this month, purchased products achieve this. is becoming a very designed to enhance merchandised next Envis Snacks sales cluttered space visibility, she adds. to each otheriii; and director Andy Brown for brands and for Other tips for retailers 38% of shoppers buy says: “Packaging of consumers. As such, include “off-shelf something from a the product with bold, it says, brands need visibility, secondary secondary siting, so stand-out colours to ensure distinctive sitings and meal POS such as stackers and highlighting and clear blocking deals”. “Trials in over and dump bins can on-pack flavourings on-shelf, clearly 1,000 supermarkets drive basket spend”. are critical to on-shelf labelling the USP of demonstrated a 120%ii As for meat snacks, stand-out.” your proposition: incremental sales both Tayto Group Grenade head of “Nakd has recognised uplift when Babybel marketing director category Mike Simons the importance of was situated within Matt Smith and Jack says “creating a 100% natural, no the food-to-go aisle,” Link’s marketing connection between added sugar and one adds Vernet. director Laura the flavour and the of your five-a-day to KP Snacks group Trivulzio agree that packaging” allows trigger purchase, so sales director Andy strategically placed it to stand out in a these claims are lead Riddle suggests clip strips will crowded marketplace. messages on-pack.” retailers feature boost sales. “They In addition, he says, “Strong, eye- “a strong core that encourage consumers product placement catching and iconic covers the top-selling to trial the product Is key, such as front- packaging” is also the lines – 60% of sales and are a great grab- of-store within the choice recommended go through the top and-go option,” notes snacking location by Gaelle Vernet, 50 best-sellersiii”; Trivulzio.
Covid-19 has not necessarily changed as more shoppers look for alternative Natural Balance Foods says it was consumers’ priorities in relation to variations on classic potato crisps.” one of the first companies to establish healthy snacking but says “almost a Kettle Foods’ Thompson points to the “100% plant-based and wholefood third of consumers have increased ongoing rise in vegan diets. “Earlier ingredients within UK snack bars”. their focus on healthy eating since the this year, we launched Vegan Sheese & This year, the brand launched Drizzled pandemic outbreak”. Going forward, Red Onion for those who crave Cheese Chocolish, with all bars containing says the company, obvious ingredient & Onion, but don’t dairy,” she says. 100% natural ingredients, no added contenders in the sector will include “The new seasoning was developed in sugar and high-fibre. It also addressed “100% natural, high in fibre, low in partnership with vegan cheese producer the “healthier vegan treat” sector by sugar, wholegrain and natural sources Sheese and vegan influencer Bosh.” introducing the Trek Power range, two of protein”. At Proper, co-founder Cassandra sweet treat-inspired bars, enrobed in a PepsiCo’s Kahane takes the longer Stavrou adds: “People are increasingly natural chocolate alternative, with 15g view, saying that shoppers have choosing a plant-based diet, so it’s more of plant-based protein, it says. “Coming been expanding their repertoire as important than ever that brands and out of lockdown, we fully expect the they’ve become more conscious about retailers reflect this trend in a quality, long-term growth of healthier snacking their health. In previous years, the vegan snack offering.” She notes that options to continue,” it says. health and wellness segment meant heavily spiced or BBQ crisp flavours During lockdown, Kallø, which offers ‘compromise’ for many consumers, frequently contain buttermilk, an rice cakes and corn cakes, launched a with low awareness of ingredients and ingredient that excludes those people new brand Veggie Cakes, made with their impact. “However, health and who might be opting for a plant-based peas and lentils. “Made with only wellness has evolved in recent decades diet and says that Proper is “the UK’s plant-based ingredients, they are to a more holistic approach and now, it biggest vegan snack brand with its core highly nutritious and suitable for those is more about ‘balance’,” he explains. collection of popcorn and lentil chips, who have been increasingly concerned “As a result, the ‘better for you’ designed for and created by the next about health during the pandemic,” segment has seen growth of 4.2%15, generation of shopper”. says Hayley Murgett, Kallø brand
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Analysis controller at Wessanen UK. “Conscious consumerism is driving greater demand for more natural and organic ingredients, which is being seen more in the snacking category,” she adds. Nestlé agrees there has been “a large increase in the amount of plant-based ingredients in new products, such as pea protein to provided alternative sources of protein to whey and soy”. Meanwhile, Clif Bar UK sales manager Jo Murray says the company’s recipes are built around wholesome ingredients , such as organic oats and dates, and gives a checklist of what’s in and what’s out when it is cooking up a new recipe: ‘in’ are carbohydrates (wholegrains, oats, dates, sugar), functional fats (nuts, nut butter, seeds), plant-powered or more sustainably sourced protein (soy, organic pea), and authentic flavour (spices, seasonings cocoa); ‘out’ are synthetic colours or high-intensity sweeteners, and high- fructose corn syrup or sugar alcohols. “Snacks, in some cases, can deliver a source of fibre or protein, says PepsiCo’s Kahane. To meet this demand, it launched Walkers Oven Baked with Veg in Beetroot & Sweet Chilli and Sweet Potato & Paprika varieties.
Protein and high-fibre, gut-friendly Covid-19 has also turned the spotlight on different ingredients and food with health and functional benefits. As dietary trends change, so does the emphasis placed on ingredients. Protein has been at the forefront of this for some time now with Grenade saying the protein bar market is now worth £81m and growing at 8%16. It reckons that its Carb Killa protein bars are a key driver of growth in this sector, with seven of the top 10 best-selling protein bars in the UK all from this brand17. Meanwhile, Fulfil head of GB marketing Joanne Mintz believes the company offers the “only protein bar to contain nine essential vitamins” and says, as such, it has always offered consumers “protein plus”. “Our range of bars is available in 55g and 40g variants. For the sports nutrition customer wanting a pre- or post-workout boost, 55g is the go-to size. For consumers-on-the-go, those looking for a lunch meal deal or who simply want a smaller, lower-calorie snack, our 40g is the solution,” she says. Fulfil is increasing its online offering and presence with current
10 l 26 September 2020 l www.thegrocer.co.uk AN ADVERTISING SUPPLEMENT TO THE GROCER Analysis
Holistic snacking in a greener world
With the BBC’s Blue snack packets at the Dairylea Lunchables further and, last Planet series shining 500 public drop-off and Dairylea Snacks year, signed up to a light on the global locations around the packaging is to be the UK Plastics Pact problem of plastic UK. “The packets made with 75% to help find a more waste, and planet- are then recycled recycled PET in sustainable solution.” conscious Millennials to create different the UK. We want to Symington’s head and Gen Z demanding plastic products, help create a future of snacking Christine change, companies such as fence posts where people and the Everett reveals that across the food and and benches,” planet thrive together the company is drink industry have says group sales through resilient constantly reviewing responded with a director Andy Riddle. ingredient supply its ranges and looking raft of initiatives to “Recently, we worked chains.” at where it can make address the issue. with TerraCycle to For JLM Global, improvements Green-thinking turn our collected minimising regarding plastic is prevalent in the packets into play and packaging used packaging. “We’ll snacking category as picnic equipment, includes filling the be removing a lot of much as anywhere garden planters and bags near to the seal plastic from our range else, as suppliers bird tables for two as possible “rather in the coming months aim to impress community charities than have extra and we’ve also done their younger close to our Ashby site packaging height just a huge amount of audiences with and Slough HQ.” to achieve a greater work in our factories their sustainability To encourage shelf presence” says to create efficiencies, credentials and collection, KP and commercial director reduce waste and achieve a more TerraCycle offer Daniel Moore. “It is increase recycling,” sustainable option for charity points about finding the she reveals. their snacking brands based on the right balance, as going forwards. number of packs other options we have Joined-up thinking At Bel UK, collected, which considered, lead to “Consumers are the company can be redeemed by other issues, such as a looking for companies has launched a collectors for a variety reduction in product they can connect TerraCycle scheme of charitable gifts or shelf-life (12 months to with through their in the UK as part of a direct payment to four months).” ethical stance and its overall ‘Join the a non-profit of their Kettle Chips head actions,” says Ann Goodness’ campaign choice. Up to the end of marketing Louise Perkins, co-founder of to encourage more of June this year, this Thompson says that, independent British mindful snacking. scheme had raised over time, the brand company Perkier. “We This, it says, is over £14,600 for has significantly donate excess bars a positive step charity. reduced the amount to food banks, use towards the firm’s At Mondelez, trade of packaging used for only 100% recyclable commitment to communications its bags. “Our sharing packaging and are becoming 100% manager Susan Nash bags use 37.5% less one of the few snack recyclable or says the company plastic than they did bar brands to be palm compostable by 2025. has ambitious goals in 2000 and we have oil-free. With many for sustainable raw a significant plastic consumers aware of New uses for plastic material sourcing reduction project the devastation the KP Snacks, and reducing its under way, which palm industry brings, which launched a environmental will remove over 70 94% now consider nationwide recycling impact. tonnes of plastic from palm oil-free to be scheme for bagged “For instance, we our Kettle packaging highly appealing. nuts, popcorn, recently announced and a further 8 “We also partner pretzels and crisp that the packaging tonnes as a result with International packets in 2019, again on Philadelphia of the Metcalfe’s Animal Rescue, in partnership with will incorporate relaunch,” she says. who rescue and TerraCycle, says this chemically recycled “We are also rehabilitate has already collected materials from 2022 looking at ways to orangutans in over 4.8 million and revealed that reduce this even Borneo,” she adds.
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Analysis
retail partners and sites such as Amazon, it says. At Acti-Snacks, which worked with athletes and performance nutritionists to understand the best ingredients to energise and re-energise the body, according to marketing director Bronagh Clarke, the company is using protein front and centre in its snacks to help build muscle mass. In addition, it has introduced what it describes as the “first and only accredited low-sugar keto snacks in the UK”, having seen “phenomenal growth” in the keto diet in the US, she says. The meat snacking brands, meanwhile, feel they are at in pole position to capitalise on the focus on protein. LSI Netherlands offers Peperami and beef snacks brand Jack Link’s. Latest innovation from the company includes Peperami Minis and a new snack box range aimed at children. Meanwhile, its Beef Jerky, Biltong and Beer Bars under the Jack Link’s label offer “a lower-calorie, protein-rich afternoon snack, at less than 80 calories per portion”, it says. “With growing consumer demand Covid-19 has also acted as a catalyst Gibson, whom she reveals co-coined the for functional, high-protein snacks, for immune-supporting foods and term ‘prebiotic’ in the 1990s. retailers should ensure protein-rich those with an impact on gut health. The vast range of drivers in the snacks are merchandised alongside Yaar Bars has added gut-friendly snacking market makes it a vibrant and other savoury snacks, with additional cultures to its products, says Andrei diverse category. With consumer need visibility possible with placements at Garbuz, CEO of the yogurt bar supplier. states in constant evolution, it is those the front-of-store,” it says. [See also “Functionality and health became brands that offer quality, provenance merchandising boxout, p9.] more important, although taste is still and, above all, a great taste that will Nuts are very much to the forefront the main factor behind why consumers flourish as 2021 draws near. of healthy snacking bars, with Kind choose certain snacks. Yaar Bar is pre- “A perfect snack may not be simple saying it offers a nutrient-dense first packed in a 40g bar that is about 140 and straightforward,” conclude the approach with almonds and peanuts calories and acts as a source of protein, scientists in their study of the ideal key to its ingredients. with gut-friendly cultures inside.” snack, “but should allow for different Meanwhile, RM Curtis reveals the Consumers are increasingly sensory experiences or individual nuts sector grew by 16% in the first looking for added health benefits to tailoring. In other words, the utopian quarter of 202018, and its Snacking boost their immune system, agrees snack seems possible.” Essentials range now offers eight Perkier’s Perkins. The company has Sources different varieties to address this responded to the latest health trends 1 Norstat, 1,808 pork snacks 11 www.soreen.com/nutritionals demand, the latest being its 200g pack with its +Immune bars, containing consumers, shoppers in 12 IRI 52 w/e 02.05.2020 supermarkets, convenience, 13 Kantar, June 2020 of California walnuts. NRV Vitamin D, C and B12 to boost the P&T, discount stores, Jan 20 14 The Grocer, June 2020 2 ShopperVista April 18. Base: 15 Relates to savoury snacks, Nuts are also at the forefront of the immune system. The bars contain nuts, 1,041 main hypermarket/ Nielsen data, MAT to 04.04.20 offer from Forest Feast, with two new which Perkins says have healthy fats supermarket shoppers 16 IRI Marketplace Total UK, 3 Nielsen data to w/e 29.12.19, Market Protein Bars £Value ranges featuring Slow Roasted Nuts to increase the absorption of vitamin D Kantar WPO 52 w/e 11.08.19 Sales and Value Share of 4 Nielsen Scantrack, RSV MAT 24 Growth 52 w/e 12.07.20 and Belgian Chocolate Nuts to satisfy and 5g prebiotic chicory for a healthy wks in market, 22.08.20 17 IRI Marketplace, Total UK consumers “leaning towards indulgent gut as well as 6g protein. In addition, 5 Mintel, 2018 Market Protein Bars, Value 6 How will Covid-19 lockdown Sales, 12 w/e 14.06.20 and artisan products”. it is launching Active Culture Bars, impact our eating habits? 18 Kantar, 4 w/e 22 March 2020 “It’s fair to assume that ‘health’ will which it says contain “billions of active AHDB, April 2020 7 Nielsen Scantrack, 11.07.20 Sources for flavours boxout increasingly broaden its remit, with cultures... to improve digestive health, 8 Nielsen, latest 4 w/e 25 July i Kantar WPO Data, Spicy & 9 IRI Market Place, Total GB, Beef Flavour Segments, Spend shoppers not just wanting to curb immunity, absorption and even boost Total Crisps, Snacks & Popcorn, Growth YOY, Aug MAT calories and sugar, but also looking to a consumer’s mood through the gut- Value, Pork Snacks +7.1% vs CSP +2.6% YOY, MAT to 17 May Sources for merchandising improve gut health and boost immunity, brain axis”. The range, says Perkins was 2020 boxout 10 IRI Market Place, Total GB, ii SBXL Shopper Research, EPOS both of which stem from the threat of a created in collaboration with a global Total Snacks, Value, MAT to 17 data 2016/2017 pandemic,” says Soreen’s Shears. authority on gut health, Professor Glenn May 2020 iii Mintel, 2018
12 l 26 September 2020 l www.thegrocer.co.uk AN ADVERTISING SUPPLEMENT TO THE GROCER The Grocer Guide to... Snacks
PROPER Proper momentum
DETAILS Proper, the UK’s biggest PROPER independent snack brand1, has Unit 1 Royle Studios continued to accelerate growth despite 41 Wenlock Road an uncertain year for the food industry. London N1 7SG w: www.proper.co.uk Leading the way within better-for-you, e: @proper Proper remains in strong double-digit growth, says the company, “recruiting KEY CONTACTS close to a million new shoppers in the Cassandra Stavrou last year alone”. Co-founder Mike Hedges As the consumer macro-trend of CEO health continues, Proper is poised to keep this momentum going with an KEY BRANDS ambitious pipeline of innovation in PROPERCHIPS new snacking categories. PROPERCORN A significant driver of this growth PROPERCORN Microwavable has been the launch of Properchips, PROPERCORN For Kids its range of lentil chips, with Proper revealing that over six million packs have been sold to date. “The range balances a big flavour punch with all the better-for-you credentials consumers are looking for today: vegan, gluten- free, all-natural seasonings and under 100kcal per serve.” Launched just over a year ago, Proper is looking to supercharge growth on the £3.7m RSV delivered by the range to date1. Alongside Properchips’ launch, Propercorn’s performance has remained strong, notes the company. With consumers spending more time at home, there has been a boom in Sweet variant, remains in strong evening snacking occasions and sales ❝Proper growth at 34%. have reflected this increased demand, remains in To capitalise on the rise of in-home with the sharing range in 10% growth. snacking, Proper created the brand’s Following the same trend, Propercorn’s strong double- first-ever TV advert, produced in just microwave range, still the only palm digit growth, three weeks during lockdown. Total oil-free microwave popcorn in the UK, recruiting campaign impressions topped over 110 has rocketed by 123%. close to a million across TV, video-on-demand However, it’s not just sharing formats million new and social media. that have enjoyed a strong performance shoppers in Proper also relaunched its webshop this year, explains Proper. With many in a matter of weeks and the brand more people working from home, the last year has seen 400% growth in its direct-to- there has been an increased consumer alone” consumer channel. desire for more permissible, everyday Proper’s co-founder Cassandra healthier snacks. Propercorn’s Stavrou comments: “Despite the multipack, comprising a range of three challenges facing every food business flavours, including the newly launched this year, I’m proud of the way the team have responded, delivering growth and innovation, even with the physical distance created by Covid-19. As we look to 2021, our sights are set on delivering more healthier innovation Sources than ever before for the next generation 1 IRI Total Market, 52w/e 12.07.20 of snacker.”
AN ADVERTISING SUPPLEMENT TO THE GROCER 26 September 2020 l www.thegrocer.co.uk l 13 The Grocer Guide to... Category here
Acti-Snack Fuelling sales with nutritional snacks
DETAILS “We are an active tribe of Acti-Snack runners, cyclists, climbers and PO Box 614 Craigavon health fanatics. We noticed a real gap Northern Ireland in the market for healthy sports BT64 9ED w: acti-snack.com nutrition and protein snacks that aren’t e: enquiries@ loaded with sweeteners and pseudo acti-snack.com health credentials,” says Bronagh
KEY CONTACTS Clarke, marketing director at Acti- Hayley Fry Snack. “We set out to create snacks that National Account Manager would fuel consumers to go further, Bronagh Clarke faster and still deliver great taste. We Marketing Director are not just another sport supplement KEY PRODUCTS brand, we are real food snacks & trail Natural Nut & Trail Mixes mixes aimed at those who strive to keep event or training, all-natural recovery Energy Trail Mixes fit and healthy.” mixes and the first and only accredited Keto Trail Mixes The team worked with athletes low-sugar Keto snacks in the UK.” and performance nutritionists to understand the best ingredients to Growth in keto snacks energise and re-energise their bodies. “We have seen phenomenal growth in The range is oven-baked with protein the keto diet in the USA, and that trend front and centre to help build muscle has now hit the UK1. The online search Source mass, says Clarke. “The products are for keto is +800% YoY2 and, as a result, 1 www.marketresearch. com/Infiniti-Research- vegan, gluten-free and 100% natural. our Keto snacks are now outperforming Limited-v2680/Global-Keto-FF 6788 GROCER ? PAGE ADVERTThe range Release includes 17-09.pdf high 1 energy 17/09/2020 mixes 08:39 many of the protein snacks in the Diet-12009961/ 2 Google Trends to fuel people before and during an market,” adds Clarke. The Grocer Guide to... Snacking
Fo est Feast Hand-c afted p emium snacks
DETAILS Forest Feast is building on its Kestrel Foods Ltd snacking portfolio by launching Unit 8 Carn Drive Portadown two new ranges – Slow Roasted & Co Armagh BT63 5WJ Seasoned Nuts and Belgian Chocolate e: enqui ies@ fo estfeast.com Nuts – to meet a growing demand for w: fo estfeast.com premium in-home snacks. Bronagh Clarke, marketing director KEY CONTACTS at Forest Feast, says: “Innovation is Hayley Fry National Account Manager at the heart of our business. We were and artisan products with honest Bronagh Clarke inspired to create products to elevate We have ingredients. This range answers a real Marketing Director ❝ the snacking category by delivering seen strong need for category premiumisation.” real cra , quality and taste.” KEY PRODUCTS growth in Belgian Chocolate Nuts Slow Roasted Nuts & Trail Mixes Slow Roasted & Seasoned Nuts sharing snacks With take-home chocolate at 98% Belgian Chocolate The new nuts are seasoned in-house, as the nation penetration and growing 15% YoY1, Coated Nuts then slowly roasted in small batches. continues to Forest Feast says it is seeing between Preda Mango & Dried Fruits Toppers & Gluten The range of six includes Sea Salt & spend more 150-250% growth in its own chocolate Free Granolas Black Peppercorn Nut Mix, Serrano time at home” lines. Clarke adds “We wanted to bring Seasonal Snacks & Nuts Chilli Honey Almonds & Peanuts, and something di erent by reconciling Heather Honey Peanuts & Cashews. the goodness of nuts with the Clarke says: “We have seen indulgence of Belgian chocolate.” strong growth in sharing snacks The three-strong range features as the nation continues to spend Sea Salted Dark Chocolate Almonds, FF 6788 GROCER ? PAGE ADVERT Release 17-09.pdf 1 17/09/2020 08:39 Sou ce more time at home. Consumers Belgian Milk Chocolate Almonds 1 IRI Ap il 2020 are leaning towards indulgent and Cookies & Cream Almonds. The Grocer Guide to... Snacking
Bel K Healthy snack appeal
DETAILS The trend for healthy snacking Bel UK continues to grow, with Google 160 London Road Sevenoaks searches for ‘healthy snacks’ up by TN13 2JA 110%1, says Bel UK. As 95% of UK t: 0333 900 2020 w: www.bel-uk.co.uk adults are snacking, and over two- thirds doing so daily (+2% YOY)2, the right products, placements and KEY CONTACTS promotions are key to driving healthy Gaelle Vernet snacking sales. Group Marketing Manager Emily Galazka “Delivering on the need for Senior Brand Manager healthier snacking options, while also meeting the consumer desire KEY BRANDS for convenient and versatile formats, Babybel loved brands such as the No.1 cheese Boursin snack format3, Babybel, and the Leerdammer 4 Port Salut No.1 cheese spread portion , The The Laughing Cow Laughing Cow, o er an array of fun, portion-controlled snacking choices,” says Gaelle Vernet, group marketing manager at Bel UK.
Growing the goodness a substantial new equity campaign in “With 70% of UK adults citing The ❝The right August, inspiring consumers to ‘Join Laughing Cow as a good a ernoon or products, the Goodness’. evening snack5, it is a must-stock for Shining a spotlight on snacking retailers looking to maximise health placements sales with a signi cant marketing snacking sales,” she adds. and investment of £1.7m, the fully “With 97% awareness6 and 300 The promotions integrated campaign coincides with Laughing Cow triangles consumed are key to the key back-to-school occasion, the every minute in the UK7, the triangles driving anticipated rise in lunchbox occasions range is growing (+3.6% vs total healthy and greater emphasis on both health portions spreads +0.9%). Known and and hygiene as a result of the past loved amongst dieters and Slimming snacking few months. World followers, 70% of The Laughing sales” The impactful creative, shot in the Cow sales are now made with a style of a Hollywood blockbuster, Light SKU. featuring both real imagery and CGI, “As a natural cheese snack, with was directed by Oscar-winner, Hervé 25% household penetration8 and 100% de Crecy. awareness with parents and adults9, 650 Babybel are unzipped, eaten and Recycling initiative enjoyed every minute in the UK10. Re ecting the ‘Join the Goodness’ Sou ce Driving lunchbox category value campaign messaging, Babybel has 1 Data f om medical advice growth, with +30% value sales growth also launched a TerraCycle scheme se vice Flawless.o g 2 intel Consume Snacking K vs 2YA (two-year average) over the in the UK, with the aim of o ering Repo t ay 2019 past two years11, customers a simple and free solution 3 Kanta Penet ation total ma ket 16.06.20 “Babybel is the leading lunchbox to recycling all elements of 4 Kanta , AT 14.06.20 12 5 IPSOS b and health t acking cheese for adults and kids alike Babybel packaging. an 2020 on account of its fun, convenient “The TerraCycle scheme 6 IPSOS b and health t acking an 2020 and portion-controlled format, is a positive step towards 7 IRI, AT 27 uly 2020 providing a rich source of both Bel’s commitment to 8 Kanta , 52 w/e 22 a ch 2020 9 Sou ce IPSOS b and health protein and calcium.” becoming 100% recyclable or t acking an 2020, efe ences K only compostable by 2025,” adds 10 Nielsen w/e 30.11.2019 Movie star marketing Vernet. 11 +4% value g owth YTD 2020 w/e 02.05.2020 vs YA +31% Re ective of Babybel’s portion- “Retailers can get involved value g owth YTD 2020 w/e controlled and mindful approach by setting up collection points 02.05.2020 vs 2YA 12 IRI, 52w/e 02.05.2020 to snacking, the brand launched in-store.”
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The Grocer Guide to... Snacking
CLIF Ba Eu ope Clif fuels ising snacks t end
DETAILS Snacks are ying o the retail CLIF Bar Europe BV shelves these days, as consumers Prince Bernhardplein 200 1097 JB Amsterdam embrace the category everywhere, says The Netherlands Clif Bar. w: cli a .co.uk According to research1, more than half of adults around the world say KEY CONTACTS “quick, on-the-go bites are more suited Jo Murray to their lifestyle than full meals” – a UK Sales Manager e: jmu ay@cli a .com trend driven by the convenience of grabbing food when and where they KEY BRANDS can. Younger generations are doing it CLIF Bar Energy Bar too, with seven out of 10 Millennials CLIF Nut Butter Bar preferring several small meals CLIF Builders Protein Bar CLIF Bloks Energy Chews throughout the day rather than a few 1 CLIF Shot Energy Gel large ones . Snacking need not be associated with unhealthy eating, either. “Savvy UK consumers seeking portable snacks are turning to nutritious bars, such as Clif Bars, to fuel their day, which explains why the nutrition bar category grew 32% between 2017 and 20192, making it the fastest-growing grocery category over that period,” says Jo Murray, UK sales manager at Clif Bar. “Whether they need a nutritious Sou ce: IRI 24 w/e 17.05.20 snack, an energy boost, or additional protein, customers nowadays have access to a wide range of nutrition bars. starting strong to smashing through The category is primed for long-term ❝The a ernoon slumps,” says Murray. expansion, and retailers dedicating nutrition bar space to these products can take Nutrition for any moment advantage of this explosive growth.” category grew Meanwhile, Clif Nut Butter Bar snack by 32% bars contain sustainably sourced, Follow the market leader between 2017 certi ed-organic rolled oats and Clif Bar energy bars have recently and 20192, nut butters. “These mouth-watering earned the number one spot in the UK’s making it snacks provide a balanced mix of energy bar category3, says Murray. “In the fastest- nutrients, including 6–7 grams of fact, they’re more popular than the plant-based protein and 10–11 grams of next three energy bars combined, with growing wholegrains,” says Murray. a 45.7% share of the Energy Singles grocery “For a more performance-based Market, according to IRI data4. That’s category over energy before and during exercise, Clif not surprising, as it has been the that period” Bars provide carbohydrates for activity, number one nutrition bar brand in the Vitamin B12, which contributes to US for over 12 years, leading one of the normal energy-yielding metabolism, fastest-growing categories in grocery5. and are a source of protein, helping to Clif Bar has a deep understanding maintain muscle mass. of how consumers navigate this “Science aside, these plant-based expanding — and o en confusing — bars are delicious and contain Sou ces category, and partners with retailers to wholesome ingredients such as organic 1 2019 Ha is Poll Global State of Snacking Repo t help grow their share.” rolled oats.” 2 IRI, K G oce y, L3y/e 20.07.19 Yet the company says its success is Clif says its nutrition bars continue 3 IRI, K G oce y, 24 w/e mostly down to its products. “Featuring to set expectations of what snack and 17.05.20 4 IRI, K G oce y, 12 w/e a mix of wholesome, delicious energy bars can be and re ect the 17.05.20 ingredients and nutrients, Clif’s snacks company’s commitment to cra ing 5 IRI, S ulti-Outlet nive se, L12y/e 05.06.20 help people manage their day, from foods with purpose.
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The Grocer Guide to... Snacking
Ferrero UK Treats for the whole family
DETAILS With such a wide range of Ferrero UK Ltd occasions and product formats 889 Greenford Road Greenford falling within the snacking category, it UB6 0HE is important that brands and retailers w: yourperfectstore.co.uk offer a variety of products to suit every shopper’s needs, says Ferrero. The KEY CONTACTS company offers a varied range of Levi Boorer products that cater to the sector, from Customer Development Director recognised brands including Kinder and Nutella. KEY BRANDS Levi Boorer, customer development Kinder director at Ferrero, comments: Nutella “Whether it is to provide a parent with a tasty treat for their child after school or for an adult to enjoy with a hot drink on a break, this category presents a number of opportunities for retailers to consider. Ferrero’s diverse portfolio contains a number of suitable products to appeal to shoppers, from brands they already know and trust.” Slice, which has 40% milk content, in Cooler treats ❝Even a multipack of three (RSP£1), providing Following its successful UK launch last with all the a quick and easy option in store for summer, the Kinder Chilled range – parents to have at home ready for that comprising Milk Slice and Pingui– is exceptional treat moment.” helping to bring incremental growth to circumstances the category with premium options that through 2020, Baked for an elevenses break use high-quality ingredients, he says. convenience Suiting a completely different shopper “With Kinder already an established remains a key mission within this category, Ferrero chilled brand in Ireland, the range driver of also offers Nutella B-ready, positioned has resonated well with parents to accompany a hot drink as part of an thanks to the high milk content in purchase” elevenses moment. The crispy baked both products, with neither including wafer bar contains Nutella spread and artificial colourings or preservatives. is available in single and multipack This provides tasty products that offer formats, suiting on-the-go or at-home a genuine point of difference to other consumption. products available in the UK. “The Nutella spread has been a “The value of the Kinder brand firm favourite in households for many appeals to parents and children alike, years,” says Boorer. “Offering it as part also benefiting from the high levels of this bar format enables shoppers of trust that parents already have in to enjoy the perfect balance of taste Kinder from its existing confectionery and texture in more ways, suiting ranges.” the demand for on-the-go snacking Boorer adds: “Children are primarily products with a product that contains interested in how something tastes, 115Kcal per serving. and are particularly fond of chocolate. “Even with the exceptional While those flavours come through in circumstances we have all faced both Kinder Chilled products to ensure through 2020, convenience remains they will enjoy the products, it is also a key driver of purchase, so it is important that parents can feel happy important for retailers to cater to about giving Kinder Chilled as a treat different shopper missions by stocking for their child too. the single and multipack formats “We have adapted our range since separately in store, which has also been launch to suit what shoppers are shown to generate incremental sales,” looking for, introducing the Kinder Milk Boorer concludes.
20 l 26 September 2020 l www.thegrocer.co.uk AN ADVERTISING SUPPLEMENT TO THE GROCER
The Grocer Guide to... Snacking
FULFIL Nutrition Fuelling a healthy lifestyle
DETAILS Fulfil isn’t your typical protein FULFIL Nutrition GB Ltd bar, says the company. When the WeWork 55 Colmore Row brand launched, it set about disrupting Birmingham B3 2AA the snacking market and, as the fastest- t: +353 1 612 0656 e: joannemintz@ growing brand in UK supermarkets, 1 fulfilnutrition.com with 96% year-on-year growth , it notes w: fulfilnutrition.com it has cooked up a storm ever since.
KEY CONTACTS Traditionally, snacking options are Joanne Mintz either tasty but not so good for you, Head of GB Marketing or healthy but not so tasty, notes the firm. Fulfil bars aim to meet the best of KEY BRANDS both worlds: great taste and textures, FULFIL Vitamin and Protein Bars while offering low-sugar and high- protein content. “Our flavours are really indulgent and offer consumers the flavours they know and love from the confectionery world, but with added benefits,” explains Fulfil. “Unlike other bars, we also offer nine vitamins to support the immune function, reduce tiredness and release energy2.” As a result, Fulfil appeals to a wide range of consumers, it says. “We describe our target audience as Fulfilers – people who believe life is snack they want, when they want it,” for living and grab any opportunity to ❝Consumers says the firm. get more out of it. Fulfil is here to fuel are starting to Post-Covid-19, research shows health whatever adventure they want to grab and well-being figure highly as do hold of,” explains the company. return to pleasurable experiences and being Fulfil notes that life has changed workplaces, entertained on digital platforms4. beyond recognition in 2020, with so increasing “Consumers have spent more time Covid-19 impacting many consumers’ in-store on social media, so we swiftly changed work, leisure and shopping routines visibility and the weight of our marketing budget significantly. Consumers’ snacking availability towards digital during this time,” it habits also changed during lockdown, says. “However, we are now seeing it adds, with 56% of 18- to 34-year-olds is key to some positive shoots of recovery in the admitting to snacking more throughout capitalise on healthy bar market. Consumers are the day3. However, a sizeable 51% of the these trends” starting to return to workplaces and same age group claimed to be trying to stopping off to buy lunch, mid-morning eat more healthily3. or afternoon snacks. Increasing in-store “To meet this changing behaviour, visibility and availability is therefore we have spent considerable time key to capitalise on these trends.” refining our online offering to ensure Kate Lister, president of Global consumers can easily find the Fulfil Workplace Analytics recently predicted
Source that 25-30% of the workforce would be 1 IRI Supermarkets 52 wks to working from home multiple days a 22nd March 2020 2 Vitamin C contributes to week by the end of 2021. “This is a key maintain the normal function consideration for us as we plan our 2021 of the immune system during and after intense campaigns to ensure presence across physical exercise; Riboflavin newly relevant touchpoints both out of contributes to normal energy- yielding metabolism and home and online,” it says. contributes to the reduction of tiredness and fatigue “Meanwhile, our future in-store 3 Kantar Covid Barometer marketing plans will focus heavily on Study, May 2020 4 Mintel: The impact of supporting retailers to signpost healthy Covid-19 on consumer trends bars and our POS will always play an and product development, May 2020 important part in that.”
22 l 26 September 2020 l www.thegrocer.co.uk AN ADVERTISING SUPPLEMENT TO THE GROCER
The Grocer Guide to... Snacking General Mills BETTER FOR A boom in better for you YOU SNACKING.
DETAILS With the increased spotlight on General Mills health, demand for guilt-free Harman House 1 George St snacking has exploded. And with low- BETTER FOR Uxbridge UB8 1QQ fat no longer the prime indicator of a t: 01895 201100 healthier option1, the term can mean KEY CONTACTS different things to different people – Adrienne Burke from zero artificial ingredients to added YOUR BUSINESS. Marketing Manager, nutritional benefits, says General Mills. Snacking However, while the better-for- Gerry Roads Senior Brand Manager, you category might be booming, it Snacking doesn’t mean taste is taking a back seat. Product enjoyment is still very KEY BRANDS much the most important factor when Nature Valley 2 Fibre One choosing a snack , and brands that Lärabar meet the permissible indulgence sweet spot are winning big. General Mills says it is the number one driver of growth in the category, up £3m3 despite a lack of on-the-go missions during lockdown. It attributes this to the fact that its portfolio appeals to multiple snacking occasions – both in-home and when out and about. The firm’s brands include the UK’s number two cereal bar Nature Valley4, weight management cake bar Fibre One Through this campaign, the and Lärabar – which it says is huge in company is supporting UK tourism the US and gathering momentum in the ❝Sales of by highlighting amazing nature spots UK thanks to its minimally processed, minimally through curated content and local trips real-food credentials. processed, on the Tripadvisor website. Live now, The company adds that it offers free-from the partnership will run until the end “that all-important choice within snacks are on of October. each brand” too: Nature Valley spans the rise” everything from mid-morning fuel with Product development its original Crunchy bars; “functional For Fibre One, which it says is going yet delicious snacks” with its Protein from strength to strength, up 38%5, range; and a “more indulgent eat” with it has renovated its Chocolate Fudge its Sweet and Salty flavours. Brownie recipe, which offers 6g of fibre per bar, but now with 30% less sugar. ‘Get Out More’ campaign According to Nielsen’s Homescan General Mills is the #1 driver of growth in the category +£2.9M* This year General Mills is supporting survey, 42% of people check for the the brand like never before, with its ‘Get sugar content when choosing a snack6, A whopping £10m marketing spend over next 12 months Out More’ TV campaign and, new for says the firm, so by offering a 90-calorie 2020, a #visitnature partnership with treat with even less sugar, it maintains Stock up now and see your snack sales get a whole lot healthier Sources: Tripadvisor, which has seen it become shoppers can have what they crave. 1 Survey of 2000 consumers by the first-ever FMCG brand to join forces With people becoming more Harris Interactive, April 2020 2 Survey of 2000 consumers by with the travel giant in Europe. discerning about what they put in their Harris Interactive, April 2020 bodies, sales of minimally processed, 3 Nielsen – Total Cereal Bars RECOMMENDED CORE RANGE: – Total UK excl discounters – free-from snack bars are on the rise. At YTD ending 25 July 2020 Lärabar, the company says it is leading 4 Nielsen 52 w/e 25 July 2020 5 Nielsen Total coverage Latest the charge with its 100% vegan, gluten- 12 weeks to 25 July 6 Nielsen Homescan survey free and dairy-free bars, made with no 2018. What do you more than six real ingredients. specifically look for on food and drink packaging when Since launching in the UK in 2019, choosing what products to the brand has already reached £1m buy for your household? 7 7 Nielsen 52 w/e 25 July 2020 sales value in grocery .
24 l 26 September 2020 l www.thegrocer.co.uk AN ADVERTISING SUPPLEMENT TO THE GROCER * Source: *Nielsen – Total Cereal Bars – Total UK excl discounters – YTD ending 25th July 2020
The Grocer Guide to... Snacking & Food On-the-Go
Envis Snacks Putting the WOW into snacking
DETAILS Envis Snacks supplies quality imported Envis Snacks crisps and snacks, which it says provide Ackworth Road Portsmouth choice and di erentiation to retailers Hampshire and wholesalers. The company also has PO3 5JT t: 023 9262 7130 exclusive UK import deals for Lorenz e: [email protected] Snackworld and OK snacks products. w: envissnacks.com “We have had exceptional growth Instag am: @envissnacks Facebook: Envis Snacks over the last few years having aligned the case and pack sizes of our imported KEY CONTACTS products to the UK market,” says sales Andy Brown director Andy Brown. “This includes Sales Director Dan Brown case sizes of between 10 and14 and Business Development having most of our ranges available Manager with a £1 RSP. We pride ourselves on providing di erentiated products to to see growth in the key sharing bag KEY BRANDS drive real incremental sales, such We’re market, both for products with a £1 Lorenz Pomstick ❝ as Pomsticks and Curlys, as well as continuing to price point and also larger bags for Lorenz Crunchips X-cut also o ering choice for our customers even bigger value, and has also just Lorenz Curlys see growth Lorenz Crunchips WOW through products like Crunchips X-cut introduced two new Crunchips lines Wanted Tortilla Chips and Wanted Tortilla Chips. in the key “with a real WOW factor”, available in Beer Nuts “We have a wide range of avours sharing bag jalapeño & cream cheese and paprika in our portfolio – from chilli & lime market” & sour cream avours. These, he says, to salted, as well as our most popular are already getting people’s taste buds avour across brands – paprika.” tingling and drive great incremental Brown says the business continues sales opportunities for its customers.” The Grocer Guide to... Snacking
L Global Foods Popping in fo a healthie snack
DETAILS The popped snacks sector is JLM Global Foods Ltd evolving with a new generation 37 Allington Way Yarm Road Business Park of snack products, due to the bringing Darlington DL1 4QB together of more healthy ingredients e: sales@ jlmglobalfoods.com and evolving popping technologies. w: jlmglobalfoods.com JLM Global Foods says it is leading this innovation on a global basis by KEY CONTACTS investing in process and product Daniel Moore development to drive the ‘better for you’ Commercial Director snacks category forward. Daniel Moore, commercial director, KEY PRODUCTS says: “There is a rapidly growing Potato Snacks demand for healthier snacks that o er Soya & Potato Snacks more than just good avour delivery Chickpea Snacks Inclusion Snacks on a familiar base. Our new generation equipment manufacturers to create Rice Snacks of popped products deliver a great ❝We have healthier popped snacks that can Corn Snacks eat with a range of tasty and healthy refined the directly take on the extruded shapes bases made from chickpeas, purple market. These products are a source of sweet potato, oats and soy. We have handling of our protein, high in bre and contain 70% re ned the handling and preparation raw materials less fat than regular extruded snacks.” of our raw materials to lead the market to lead the JLM says demand for healthier in popped snacks that contain pulse, market in popped snacks has increased cereal and vegetable inclusions. popped dramatically across the UK and Europe “We have also invested in developing snacks” this year as consumers aim to pursue a new popping technologies with leading healthier and more active lifestyle.
The home of
Better For You Snacks popped chips
Source of protein | High in fibre | 70% less fat* *than regular crisps
We are a global leader in the manufacturing and supply of ”Better For You” Private Label popped snacks and offer bespoke category solutions to the trade. We are experts in popping technologies and the bringing together of healthy ingredients from around the world that enables us to create award winning tasty snacks. Contact us on +44 (0)1325 485484 or send an email to [email protected]. Visit us at www.jlmglobalfoods.com The Grocer Guide to... Snacking
Grenade Healthier indulgence
DETAILS With two-thirds of people trying Grenade to lower their sugar intake1, Marsh Lane Hampton in Arden Grenade says it’s not surprising that its Solihull low-sugar protein bar range, Carb Killa, B92 OAJ e: [email protected] is the best-performing in the market, w: grenade.com with the top seven best-selling protein bars in the UK2. KEY CONTACTS Available in 12 delicious flavours, Alan Barratt the chocolate-coated, triple-layered CEO/Co-founder Phil Greenhalgh Carb Killa bar contains significantly Sales DirectorKEY BRAND reduced sugar, with around 20% less than typical chocolate bars, says the KEY BRANDS company. With the two key purchase Grenade drivers being taste and health3, and Carb Killa 70% of Grenade consumers purchasing Carb Killa as a snack or a treat between meals4, Grenade suggests it’s important that a wide Carb Killa range is available where shoppers in the UK6, driving more actual value are looking for their snacks, in high sales growth than any other protein or footfall impulse locations. ❝It’s single chocolate bar6, while the latest important release, Salted Caramel has become Low-sugar demand to site the the fastest-growing SKU in the market, The shift in demand for low-in-sugar range where despite launching during the Covid-19 and on-the-go snacks can be seen shoppers are lockdown7, explains Grenade. through Carb Killa growing at 39% looking for year-on-year, versus chocolate singles, their snacks, Customer loyalty and frequency which are in decline at -4.3%4, says Over 50% of shoppers who purchase the company, adding: “This provides in high footfall Carb Killa for the first time become an opportunity for retailers to rethink impulse frequent purchasers within the their snacking offering to provide more locations” category8, comments Grenade, healthier alternatives besides their treat providing valuable loyalty. This ever- lines in confectionery fixtures and high growing awareness, trial and loyalty footfall locations to meet the change in of Carb Killa, twice that of the nearest shopper behaviour.” competitor8, is vital for incremental Leading retailers have already growth to a retailer’s snacking reacted to this change by introducing range and delivers long-term growth Carb Killa into impulse locations, potential for the snacking category. Sources alongside confectionery, and Through offering the core Grenade 1 Nutrition Business, January benefiting from Carb Killa, at a Carb Killa range, retailers can benefit 2020 2 IRI Marketplace Total UK, brand level, outselling all other from this customer loyalty alongside Market Protein Bars £Value chocolate impulse bar brands in UK having the highest cash rate of sale Sales 12we 14.06.20 5 3 Market Measures Online supermarkets , adds Grenade. of any protein bar in the UK. “Paired Consumer Survey, July 2020 4 IRI Marketplace, Total UK A result of not compromising on with a high POR%, this makes the Supermarkets, Grenade Carb taste, Carb Killa delivers on meeting profitable Carb Killa range a must-stock Killa and Single Chocolate Bars at Brand Level, value the consumer demand for lower sugar amongst any snacking range,” it says. sales, 52 w/e 12.07.20 5 IRI Marketplace, Total GB while offering “an indulgent, 100% “With the biggest barrier to purchase & NI Supermarkets, Protein guilt-free treat” it says, allowing the coming through shoppers being unable Bars and Chocolate Singles 8 at Brand Level, value sales, range to thrive from impulse locations to locate the range in-store , following 52 w/e 12.07.20 where shoppers would be used to Grenade’s advice to create permanent 6 IRI Marketplace, Total Market Actual £ value sales finding typical chocolate bars. space for Carb Killa in high footfall, growth, Protein Bars & Single Chocolate Bars at SKU level, Meanwhile, Grenade prides itself on impulse-led locations such as front 104 w/e 29.12.19 continuing to launch innovative new of store or besides your confectionery 7 IRI Marketpace, Total UK Protein Bars, 12 w/e flavours into the market. The White range will ensure continued success 09.08.20 Chocolate Salted Peanut bar became and drive incremental growth to any 8 Market Measures Online Consumer Survey, July 2020 2019’s most successful NPD of the year retailer’s snacking offering.”
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Halo Foods A new Dream for Skinny bars
DETAILS “If you’ve not yet heard of Skinny Halo Foods Bars, where oh where have you Estuary Road Queensway Meadows been?” asks supplier Halo Foods. The Newport NP19 4XA selection of low-calorie treats has taken t: 01633 277600 w: halofoods.co.uk the nation by storm, it says, and is now the fastest-growing snack bar in the KEY CONTACTS country1. The brand’s expanding range Phil Devine includes flavours such as toffee, double Commercial Director chocolate, peanut butter crunch and KEY BRANDS dark chocolate and mint, which it says Skinny Bar are wooing the country’s dieting Skinny Whip community. Skinny Crunch Halo Foods set about creating a snack Skinny Dream bar that offers “maximum indulgence with minimum guilt for calorie- conscious consumers”, it says. “For the Skinny Bar brand, commitment to healthy living is no fad, as their mission to providing the nation with low-calorie treats stretches as far back as 1993, when the Halo group became pioneers in the health foods sector by creating the very first snack bar to contain less than 100 calories,” says the company, which maintains it has been blazing a trail ever since with its tasty offerings that include the Skinny Whip and Skinny Crunch products. “All of these have been a huge hit with UK consumers since hitting the shelves of retail stores Home Bargains, B&M, Heron, Farmfoods, The Range and Iceland,” adds the company. and almost totally innocent when it The brand has also made waves ❝Our new comes to a calorie-controlled diet,” says on social media, amassing a brigade product Halo Foods. The brand is on a mission of loyal consumers who shout about to show that “scrumptious snacking their Skinny Bar snacking experiences development does not have to come with the sacrifice online. This, says Halo Foods, roadmap is of flavour”, and sales figures and cultivates a real sense of community ambitious” projections are bearing this out, says and has been key to the brand’s the firm. continued success amidst recent Halo Foods managing director John difficulties within the retail climate. Tague, says: “We’re very excited to Its latest offering, the Skinny Dream, introduce the Skinny Dream bar and is the company’s low-calorie take equally as excited about the overall on a premium chocolate bar – “set direction and trajectory the brand is to rival even the most well-known headed in.” Of Skinny’s ambitions for treats outside of the snack bar realm”. the future, Tague makes it clear that Following successful FSA panel testing, they’re just getting started: “The rapid Skinny Dream is now exclusively growth of the brand means we’re on available at Iceland stores and is set track to surpass sales of £100m by 2023, to be “another huge hit with calorie- with the help of a new £8m production conscious consumers, on the hunt for a line investment. Our NPD roadmap guilt-free treat”, it says. is ambitious but proves there is an “Skinny’s selling point is simple ever-growing appetite out there from Source and distinctive: permissible snacking consumers for the Skinny Bar range, 1 Food Strategy Associates that’s affordable, honest, delicious, which we’ll continue to expand.”
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Kallø Shake-up fo ice cakes
DETAILS With at-home snacking occasions Kallø Foods (t/a rising, Kallø can help retailers to Wessanen UK) River View build incremental sales. As the UK’s 2 The Meadows No.1 rice and corn cakes brand1, Kallø Business Park Station Approach o ers a broad portfolio spanning Blackwater, Camberley avoured, topped and plain snacks to Surrey GU17 9AB suit a range of consumer needs. The t: 01276 609 000 w:wessanenuk.com company says its erce commitment to natural sourcing and premium avours KEY CONTACTS means the brand is well placed to meet Bryan Martins growing consumer trends for more Marketing & Category Director natural ingredients and quick-to- Hayley u gett prepare snacks. Kallø Brand Controller “There is a huge opportunity to tap into with rice cakes,” says Kallø brand KEY BRANDS controller Hayley Murgett. “Stocking Clipper Teas the right range is key. Brands like Kallø Whole Earth that are innovating with delicious peas and lentils, Spinach & Pesto and Kallø Mrs Crimble’s new avours and variants – and can Beetroot & Balsamic were the rst Almond Breeze meet consumer demand for all-natural avours to hit shelves in Waitrose and ingredients – will be key in unlocking Sainsbury’s this summer. future growth opportunities”. “We launched Veggie Cakes to Kallø says it is driving category value introduce new, younger consumers with a 12% higher spend per trip than to the category and appeal to those the rice cake average2. Its products are looking to diversify their snacking suitable for vegetarians and vegans choices,” she adds. “Highly nutritious, and do not use any arti cial avours, Veggie Cakes are truly unique and o er additives or preservatives. a vegetable-based alternative packed full of mouth-watering new avours.” Innovation packed full of avour The brand is showing its support for There has recently been a lack of the new launch in Q4 this year with innovation within the rice cake an integrated marketing campaign category, says the company, but no spanning geo-targeted display more. “Kallø is shaking things up,” says advertising, social media, in-store Murgett. “Taking the rice out of the rice and online activations. “There are cake, the brand has launched a tasty also plans in the pipeline to extend snack made entirely from vegetables. the Veggie Cakes range further, with “Kallø Veggie Cakes are brimming exciting new avour variants and with plant-based goodness and natural packaging formats,” reveals Murgett. avour,” adds Murgett. “Made from Naturally healthy With one in two rice cake occasions ❝There has being snacking3, they o er a great recently been alternative to biscuits or crisps, says a lack of the company. “A lot of people turn to our chocolate-topped rice cakes as a innovation in low-calorie alternative to a chocolate the rice cake biscuits,” says Murgett. “It o ers a guilt- category, but free sweet treat without the calories no more” and with more natural ingredients.” In addition, the business says its avoured range, including Blueberry & Vanilla and Apple & Cinnamon, is Sou ce also a popular choice with consumers 1+2 IRI Data, 52 w/e 20 une 2020 looking for a sweet-tasting quick bite or 3 Kanta Pu chase Data to 22 a ch 2020, sage Data to 29 Dec 2019 alternative breakfast base.
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Kettle Foods When it’s special, Kettle
DETAILS Kettle Chips, the UK’s leading Kettle Foods Ltd hand-cooked crisp brand1, has 38 Barnard Road Bowthorpe launched a new campaign ‘When it’s Norwich special, Kettle’, which champions the Norfolk NR5 9JP t: 01603 744788 brand as “the perfect accompaniment e: [email protected] to life’s special get-togethers and w: kettlefoods.co.uk moments of celebration” says the firm. Running throughout the autumn and KEY CONTACTS: up to Christmas, the campaign is being Kizzy Beckett executed through out-of-home and Kettle Senior Brand Manager online media channels, along with PR Sarah Henden support. “It highlights Kettle’s place as Metcalfe’s Brand Manager the perfect companion to close friends bringing back its Christmas special, and cold drinks, when more special Truffled Cheese & a Splash of English KEY BRANDS treats are called for,” says the firm. Sparkling Wine. The limited-edition Kettle The campaign runs alongside Kettle product includes English sparkling Metcalfe’s Chips’ all-year-round sponsorship wine from the Winbirri Vineyard, of ITV’s James Martin’s Saturday based locally to Kettle Foods in Norfolk. Morning, which the company says Last year, sales grew by 86%3, which reinforces the brand’s premium, foodie the company says confirms that its credentials and ensures it remains “distinctive flavour and classy pack top-of-mind when consumers are design are perfect for festive parties”. planning a get-together or buying a Christmas Beckett continues: “Christmas and snacking treat. ❝ New Year provide some of the best and New Year sales opportunities for snacking. Festive makeover for core range provide some Kettle Chips has all the ingredients to To celebrate Christmas, Kettle Chips is of the best maximise the festive occasion – 100% also having a festive makeover, with opportunities British potatoes and delicious real limited-edition packaging featuring a for snacking” food seasonings, brought together in ribbon and blank gift tag, so crisp fans stunning festive packs.” can add a personalised message when taking a bag to a festive gathering. Metcalfe’s reinvention Kizzy Beckett, Kettle senior brand The other brand in Kettle Foods’ manager, says: “There is a desire to portfolio is Metcalfe’s, offering a trade up at Christmas as shoppers range of tasty popcorn and rice cakes, indulge more2, and consumers often tell including a range of products under us that Kettle Chips are special enough 100 calories. Metcalfe’s has recently to gift, so we have designed festive undergone a major brand reinvention, wrapping across our range to make with a new look to rejuvenate the feel- Christmas sharing moments even more good snacking range. special and add strong shelf stand-out Based on the insight that consumers to encourage impulse purchase.” are looking for guilt-free tasty snacks, In addition, following “exceptional” Metcalfe’s new brand personality demand last year, Kettle Chips will be is brought to life by angel and devil characters on boldly coloured packs to ensure on-shelf stand-out. Sarah Henden, Metcalfe’s brand Sources manager says: “The snacks category 1 IRI Marketplace, Total Market, Total Sharing Crisps has evolved significantly over the & Snacks, Retail Value Sales last few years. As one of the original 52 weeks to 09.08.20 2 Kantar & IRI data, 4 weeks to popcorn brands and innovators of Xmas 2019 branded groceries 49% vs. 47.1% for full year Sweet ’n Salt, it felt only right that 3 IRI Marketplace, Total Metcalfe’s should lead this with a brand Market, Kettle Truffled Cheese & Wine (2019) vs 2018 rejuvenation designed to make it easy Limited Edition, Retail Value for consumers to enjoy tasty snacks Sales 12 Weeks to 29.12.19 vs 12 Weeks to 30.12.18 they can feel good about eating.”
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KIND Snacks With Kindness in mind
DETAILS When it comes to snacking, Kind KIND Snacks Snacks believes you shouldn’t 5-9 Hatton Wall Farringdon have to choose between delicious and London EC1N 8HX nutritious. So the company has brought e: ma keting@ kindsnacks.co.uk both together, with recipes full of w: www.kindsnacks.co.uk avourful, high-quality ingredients. “We are really proud to be the KEY CONTACTS number one snack bar singles brand in John McManus 1 UK Marketing Director the UK , and the fastest-growing major brand1,” says UK marketing director KEY BRANDS John McManus. Kind Bars “When lockdown hit in the UK, Kind Protein our rst thoughts were how we could Kind Breakfast spread small acts of kindness to those most in need. We set up a postcard club to help ght loneliness among the most vulnerable and sent over 1.5 million bars to key workers to help power them though such challenging times.” As for consumers, the company had to think of new ways to reach them. In-store, it focused on o -shelf point- of-sale (POS) and secondary space to disrupt the shopper and remind them to as a result of the ‘lipstick e ect’, where stock up. “We’ll continue to do this and ❝With such consumers indulge in smaller treats. have some really exciting activations an emphasis “With such an emphasis on health planned for 2021. We’ve put a much at the moment and the government bigger focus online and are pleased to on health at discussions front of mind, we are see this business growing at speed. In the moment, con dent that healthy snacking will fact, on certain online retailers, we’ve we are boom, so we want to support it with a seen growth greater than +280% since confident killer marketing plan for 2021.” lockdown!” adds McManus. that healthy This marketing plan includes As the UK faces challenging times snacking will the rm’s rst large-scale charity with the continuing threat of Covid-19 partnership, with mental health charity and the economy in recession, Kind boom” CALM. “The pandemic is one the Snacks says it remains committed to biggest challenges faced this century providing consumers with tasty snacks. and has changed the world as we “We’ve just launched potentially our know it,” says McManus. “The next best-tasting bar yet, Salted Caramel challenge will be attening the mental Dark Chocolate, as well as our rst health curve. Along with Calm we’re seasonal bar, Apple Almond Spice,” encouraging people to strengthen their says McManus. “Post the 2008 mental health through kindness in recession, healthy biscuits were their communities.” actually the fastest-growing category “We’ll also focus on educating consumers on health. With the new government guidelines, it’s more important than ever that consumers know what they are eating. We are proud our bars are made with over 60% whole nuts, so plan to hero the humble nut throughout 2021.” All of this comes amid sampling activity with over three million people, he says, as well as investing more Sou ces 1 Nielsen 52 weeks £ sales to than £3m in media and launching new August 2020 products throughout the year.
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KP Snacks KP taps into snacking trends
DETAILS Bagged snacks are a vital driver KP Snacks of retail growth with demand The Urban Building 3-9 Albert St showing no sign of slowing, says KP Slough SL1 2BE Snacks. Crisps, snacks and nuts (CSN) w: kpsnacks.com is a resilient category that plays into multiple occasions and missions. While KEY CONTACTS consumer demand within segments is Mark Thorpe shifting, CSN is growing, with in-home Chief Executive Andy Riddle snacking occasions up 47% year-on- 1 Group Sales Director year (YOY) . Kevin McNair Andy Riddle, group sales director, Marketing Director KP Snacks, says: “The top CSN category driver is taste, and we are BRANDS in the business of making great- Hula Hoops tasting snacks that serve a number of McCoy’s consumer and shopper occasions.” KP Nuts Butterkist KP says its snacks portfolio is popchips growing at +6.3%, ahead of the Tyrrell’s overall category at +3.5%2. It traverses Skips “category-driving” trends including £32.1m9. “With a third less fat than Pom-Bear ‘together time’, ‘mealtime magic’ and the market leader, this range hits all Penn State Consumers ‘positive picks’, adds the company. ❝ the right taste and calorie notes for Nik Naks are looking to Wheat Crunchies consumers,” says Riddle. Space Raiders Together time brands and The company’s KP Nuts brand calls Discos Consumers are looking to brands and products to out the protein and fibre contents Frisps products to make the ‘big night in’ feel make the ‘big on-pack with the aim of appealing to Roysters Brannigans like the ‘big night out’. The sharing night in’ feel health-conscious shoppers. This, says segment is worth £1.2bn, the largest like the ‘big KP, has driven 11.6% growth for the within CSN, and growing by 9.8%3 with night out’ ” brand10. 38% of all convenience bagged snack sales in sharing4. Mealtime magic Described as a “premium” brand, KP Sandwiches and snacking favourites says Tyrrell’s offers a range of crisps, remain the cornerstone of the nuts and popcorn. With a £50.1m RSV5, lunch occasion, with nearly 40% of Tyrrells products are purchased by over sandwich lunch occasions featuring 5.9m households. CSN products11, reveals the firm. With The company suggests its Butterkist in-home consumption increasing, there brand is suited to a family movie has been a marked rise in multipack night, with a selection of products to sales, adds KP. satisfy all tastes. As the UK’s largest Meanwhile its Hula Hoops brand, popcorn brand at £48.3m RSV6, it adds, described as a “family lunchtime Butterkist is significantly outpacing favourite”, is seeing the Original category with +31.4% growth vs total version growing by 15% YoY and 16% popcorn at 8.7%7. YoY in multipacks, it says. Ridged crisp brand McCoy’s, delivered in a variety of Positive picks flavours and formats, is worth £133.1m Meanwhile, the healthy snacking and growing in value by 4.5%12. occasion is growing in value at Riddle concludes: “We are proud +10.4%8, much faster than other to have delivered £142m RSV growth Sources 1 Kantar, April 2020 categories, says the firm. to the CSN category over the last five 2+3+5+9+10+12 Nielsen The KP portfolio includes 32 products years, almost one-third of overall Scantrack, 11.07.20 13 4 Nielsen Total Impulse, MAT that are 100 calories or fewer per pack category growth . As an agile unit sales, data to 25.01.20 including Pom-Bear, Hula Hoops Puft, manufacturer, we will continue to pivot 6 Nielsen Scantrack, 16.05.20 7 Nielsen, May 2020 Skips, popchips and Space Raiders. where needed while using the strength 8 Mintel, 2018 11 KWP Usage, 52 w/e Oct 2019 KP says popchips is a beacon brand of our brand portfolio to help our retail 13 Nielsen, MAT 2014 to 2019 in healthy snacking with an RSV of partners grow.”
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LSI Nethe lands Beefy app oach to snacking
DETAILS Jack Link’s is the world’s number LSI Netherlands address, tel, web etc S one meat snacking brand, and the fastest-growing jerky and biltong brand in the UK1, says owner LSI KEY CONTACTS Netherlands, meeting consumer Laura Trivulzio demands for high-protein, low calorie, Marketing Director on-the-go snacking options. KEY BRANDS The brand’s sales gures highlight 2 Jack Link’s Beef Bars in this, growing in double digits (+34%) . Original and Sweet & Hot Savoury opportunity With nutritional bene ts being important to consumers, the company says Jack Link’s has identi ed a gap in the market for a savoury protein bar that is a permissible, guilt-free snack. healthier eating and more conscious Available in two avours including ❝There is a snacking choices3,” comments Laura Original and Sweet & Hot, each bar is greater focus Trivulzio, marketing director for made with 100% beef and provides just Jack Link’s. Sou ce 65 calories per bar. on more The company continues to make 1 Nielsen, % g owth YOY, AT conscious to Aug 2020 Jack Link’s Jerky and Biltong also large contributions to innovation in the 2 Nielsen: August 2020 ful ls consumer demands for lower- snacking snacking category, with an investment 3 www.mo ningadve tise . co.uk/A ticle/2020/06/15/ calorie, protein-rich snacks, says the choices” of £2m into a two-year marketing Will-the-p emium-pub-snack- company. “As we settle into the new programme to drive growth in the t end-continue-a e -Covid-19 -lockdown? normal, there is a greater focus on ambient jerky and biltong sector.
#1 BRAND1 IN CONVENIENCE SECTOR
2M+ 2Y MARKETING INVESTMENT
Consumer tested as PREFERRED2 JERKY & BILTONG
1. LARGEST BRAND BY VALUE SALES IN AMBIENT JERKY & BILTONG CATEGORY IN C-SECTOR. BASED ON THE VALUE SALES NIELSEN MAT AS OF 11.07.2020 2. HAYSTACK & ISI RESEARCH, APRIL 2018 & AUGUST 2019 (VS. LEADING BRANDS IN THE JERKY & BILTONG CATEGORY BASED ON VALUE SALES NIELSEN MAT AS OF 17.07.2019) The Grocer Guide to... Snacking
LSI Netherlands Peperami packs in the protein
KEY DETAILS Peperami remains the number Peperami one chilled meat snacking brand e: feedback@ 1 peperami.com in the UK , with a focus on driving innovation and popular tastes and KEY CONTACTS flavours that resonate with consumers. Pavan Chandra The brand is growing in double digits, Marketing Manager, 1 Peperami up 14%, with market share now at 55% . As a result of Covid-19, there is more KEY BRANDS consumer demand for familiar food Peperami Snack Boxes: products and store cupboard staples2. • Peperami & Cheese With consumers spending more time • Peperami & Crunchy Corn Puffs at home, it has resulted in snacking • Peperami Chorizo occasions significantly increasing & Cheddar Cheese among adults, children and families3. Peperami Chicken Bites: “One of the key trends emerging • Pep’d Up • Smokin’ out of lockdown is that consumers are variety of options suited to on-the-go Peperami Jerky: embracing a renewed focus on their One of the consumption, including Peperami • Original; • Hot health and making healthier snacking ❝ Snack Boxes, Peperami Jerky and Peperami Salami Sticks: choices,” says Peperami marketing key trends Peperami Chicken Bites. • Original; • Hot; •Firestick manager Pavan Chandra. emerging from “Peperami has added new Smokin’ Sources: Peperami says its range of products lockdown is a Chicken Bites to its meat snacks,” 1 Nielsen, August 2020 2 Food Navigator, ‘Coronavirus: delivers on the growing consumer renewed focus says Chandra. “Launching across the company results reveal shift demand for protein snacks. As well trade, the product is made with 100% to indulgence, 21 April 2020 on health” 2 www.bbc.co.uk/news/ as the Peperami Original meat chicken breast pieces and is oven- education-53238366 stick, the brand has introduced a baked, not fried.”
* UK’S NO.1 MEAT SNACK BRAND INTRODUCES… NEW OVEN BAKED
MADE WITH 100% CHICKEN BREAST
GREAT TASTE
PACKED WITH PROTEIN
*Nielsen 08.08.2020 STOCK UP NOW! The Grocer Guide to... Snacking
Natural Balance Foods Keeping life in balance
DETAILS Natural Balance Foods (NBF) Natural Balance Foods says it was one of the first Drakes Park, Long Crendon, suppliers to establish 100% plant-based Aylesbury and wholefood ingredients within the HP18 9BA t: 0345 862 5340 UK snack bar category and now has two w: https://eattrek.com/ of the top brands – Nákd #1 fruit & nut https://eatnakd.com/ bar range and Trek #1 protein flapjack e: Marketing@ 1 naturalbalancefoods.co.uk range – in the cereal bar category . With the single cereal bar and KEY CONTACTS sports nutrition market, worth £127m2 Louise Cullinane combined, NBF says it is taking a Senior Brand Manager, Nákd huge step forward with both brands, Georgina Crook in an ambition to explode healthier Senior Brand Manager, Trek alternatives in the single bar category. Sixty-nine per cent of consumers are KEY BRANDS looking for healthier alternatives on the Nákd go3, reveals the company, yet only 3% Trek of consumers find it easy to do so. Key snack propositions within the single bar market include chocolate-based with 66% regularly consuming4 and sports nutrition being a key growth Louise Cullinane, senior brand driver of single bar sales. ❝We have manager for Nákd, says: “The new In 2020 Nákd launched new Drizzled seen a real singles format is aimed at unlocking Chocolish multipacks, which it says those indulgent treat occasions within have been extremely popular since they opportunity to the impulse category when shoppers launched in April – generating £1m fill a gap in the are looking for a snack that delivers YTD. The bars have a soft fruit and nut market” a tasty and healthy snacking option centre and are dipped and drizzled in while on-the-go.” Nákd Chocolish – its wholefood answer Trek is introducing a brand-new to chocolate. All bars have 100% natural offering – Power bars, focused on ingredients and no added sugar. closing the gap between the functional cereal bar and sports nutrition sectors. Going bigger Despite 62% of consumers believing Nákd has identified the need to go plant-based protein is a healthier bigger to appeal to a broader singles alternative to animal-sourced protein6 consumer as research has shown the and 53% of consumers being concerned number one reason for snacking is to about artificial sweeteners7, there is no satisfy hunger, while a snack which product achieving both simultaneously is filling is the second most important (high plant-based protein with no factor for consumers5. This September, artificial sweeteners) in the Top 50 in the brand is introducing a Big Bite 50g sports nutrition category8, says the firm. bar, which will be available in three The Trek Power bars consist of two flavours: Peanut Chocolish, Double sweet treat-inspired bars, enrobed in Chocolish and Raspberry Chocolish. a natural chocolate alternative, with 15g of plant-based protein and no Sources 1 IRI Worldwide, Retail Data, artificial sweeteners. They are aimed at Total Cereal Bar, 20.07.20 consumers living active lives, seeking 2 IRI Worldwide, Retail Data, Total Cereal Bar, 20.07.20 a healthier, vegan treat. “It’s the next 3 MCA & HIM Healthier Eating step for Trek as a brand,” says Georgina Survey, November 2018 4+5 Mintel, Consumer Snacking Crook, senior brand manager for Trek. Report, May 2019 6 Mintel, Attitudes towards Providing delicious, 100% plant- Sports Nutrition, August 2019 based energy treats without artificial 7 Mintel, Attitudes towards Sugar and Artificial sweeteners, is at the heart of what Sweeteners, September 2019 the brand does. We have seen a real 8 IRI Retail Data L52WE 28.03.20 opportunity to fill a gap in the market.”
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Nestlé Say Yes! to plant protein
DETAILS This summer, Nestlé UK has YES! Snacks launched a new range of Yes! Nestlé Confectionery UK&I Nestlé House snack bars, with each bar containing Haxby Road 10g of plant-based protein, sourced York YO91 1XY e: rosamunde.barnett@ from a combination of peas and nuts. 1 uk.nestle.com Recent research has shown that e: jim.hansen@ most people buying protein bars are uk.nestle.com w: yessnacks.com now looking for more innovative protein sources, with no additives, KEY CONTACTS says the company. Plant protein is a Rosamunde Barnett preferred option to support an active Brand Manager Jim Hansen lifestyle, it explains. Sales Manager Like the rest of the Yes! range, the new protein bars contain wholesome KEY BRANDS ingredients, are a source of protein, are YES! Snacks high in fibre, use no artificial colours or preservatives, are gluten-free and suitable for vegetarians it adds.
Pea protein trend Unlike most other protein bars, the new Yes! bars tap into an emerging trend towards pea protein, explains Yes! snacks, adding that this provides a new choice to consumers looking for more pioneering plant protein alternatives. The new bars come in two flavours: Almond, Peanut & Double Dark Chocolate; and Cashew, Blueberry certified by the Forest Stewardship & Dark Chocolate. Nuts are the ❝People are Council (FSC) or the Programme for the number one ingredient, delivering increasingly Endorsement of Forest Certification. a combination of crunchy pea and Rosamunde Barnett, brand manager nut, with a coating of smooth dark looking for for Yes!, says: “People are increasingly chocolate, made with sustainable cocoa options that looking for options that are good certified by the Rainforest Alliance. are good both both for themselves and for the Each bar has an RRP of £1.592. for themselves environment. In developing these new A targeted media campaign, with and the Yes! bars, we chose pea and nut protein social media, direct-to-home sampling environment” to really stand out from other bars on activity and shopper marketing, is the market. At the same time, we made being used to support the launch. sure that taste was our top priority, and The bars are wrapped in recyclable these bars really do taste amazing.” paper from sustainable sources, In-store siting Retailers are advised to site Yes! plant protein bars in their healthy snacking fixture, next to lifestyle protein/ enhanced well-being products, which typically have between 8g-12g of protein and are eaten by consumers to provide a top-up in nutrients and for a balanced diet. As such, they serve different needs than functional protein/ enhanced performance bars, as these Source typically contain up to 20g protein 1 Cargill survey, April 2019 and are eaten by consumers to fuel-up 2 Pricing is at the discretion of the retailer before expending energy.
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PepsiCo All the bases cove ed
DETAILS Crisps and snacks play an PepsiCo important role as part of the Green Park 450 South Oak Way snacking and food-to-go occasion, Reading says PepsiCo, so it’s important that Berkshire RG2 6UW w: pepsico.com brands and retailers are able to meet shopper demand with the right KEY CONTACTS selection of products. Fernando Kahane Fernando Kahane, marketing Marketing Director for Walkers Snacks director for Walkers Snacks at PepsiCo UK & Ireland says: “Although the KEY BRANDS disruption over the past few months Walkers MAX has impacted many of our shopping Walkers Sensations habits, shoppers continue to turn to the Walkers Oven Baked brands and products they know, trust Walkers Wotsits Giants and love. This presents retailers with a Wotsits great opportunity to support customer Doritos demand. Whether that’s for snacks Doritos Stax that are big on avour or products O the Eaten Path great for sharing, our portfolio o ers Pipers the perfect range to choose from. Walkers is the nation’s favourite crisp brand1, while Doritos is the UK’s number one tortilla chip brand2.” and an even more intense taste. It’s Core is key ❝The sharing proved popular, delivering +£12.8m “Our core Walkers avours continue segment in RSV year-to-date (YTD) and helping to to play a key role within the savoury make Walkers Max the fastest growing snacks category,” adds Kahane. snacking PepsiCo snacks sub-brand6. “Salty, cheesy and vinegar avours represents account for half of all sales in the huge potential, Sharing formats UK (49.1%)3 snacking sector, so it’s with continued The sharing segment in snacking important that retailers focus on these, growth of 15% represents huge potential, with capitalising on the sales opportunity continued growth of 15% RSV in the RSV in the 7 they provide. latest 12 latest 12 weeks , he reveals. “This doesn’t mean there’s no room 6 “Walkers Max has performed for innovation, though, as it’s the new weeks ” strongly, with share bags and multi- avours that attract shoppers and drive packs seeing growth of +56% and additional basket spend. Earlier this +141% YTD respectively8. year, we introduced Doritos Flamin’ “Earlier this year, we also introduced Hot Tangy Cheese, which has delivered Wotsits Giants, o ering shoppers a £4.3m RSV4, since being introduced super-sized sharing format of our into the market.” family favourite Wotsits, which has helped to grow the brand by 45% YTD9. Sou ces Demand for maximum avour 1+6+8 Nielsen, data AT to Bold avours continue to contribute Coming soon w/e 22.08.20 - Walke s has la gest b and sha e of all to growth within the savoury snacks “Snacking continues to remain an b ands within potato chips (29.8%) category and open up a number important part of people’s everyday 2 Nielsen, Savou y Stacks of sales opportunities for retailers, lifestyles, which is why we continue to Global, Total Cove age, Do itos value % sha e of TC explains Kahane. invest in new campaigns and avours AT w/e 23.05.20 “Meat and spicy avours, in as a business,” says Kahane. 3 Nielsen, data to w/e 29.12.19, Kanta WPO 52 w/e 11.08.19 particular, have experienced double- “Over the next few months, we will 4 Nielsen Scant ack, RSV AT 5 24 wks in ma ket, 22.08.20 digit growth over the past year and be launching a brand-new Christmas 5 Kanta WPO data, Spicy & we are meeting shopper demand avour and a huge on-pack promotion Beef Flavou Segments Spend G owth YOY, Aug AT. with the introduction of Walkers Max across two of our most popular brands 7+9 Nielsen Scant ack, Sha ing Double Crunch,” he says. “This gives respectively – keep your eyes peeled for Segment G owth YOY, August 2020 shoppers twice the crunch of Core Max more information soon.”
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Perkier Perking up our immunity
DETAILS Perkier describes itself as an Perkier Foods Ltd innovative British company on a Dorney House 46-48A High St mission to perk up the nation’s Burnham wellbeing and protect the planet. Bucks SL1 7JP t: 07834 267571 “We are launching a UK first with our e: [email protected] +Immune range of deliciously decadent w: perkier.co.uk plant-based bars,” says Perkier
KEY CONTACTS co-founder Ann Perkins. “Made with Ann Perkins all-natural ingredients and containing Director 100% of your daily Vitamin D, C and B12, they are a tasty way to boost the KEY BRANDS immune system and protect against Perkier +Immune bars respiratory infections, like seasonal flu Perkier Active Culture Bars Perkier Nutritious and coronavirus.” Energy Bars +Immune Bars The range initially features two bars: Nutty Toffee with Dark Chocolate and Salted Caramel with Dark Chocolate, both launching into two of the top four mults this autumn, reveals Perkins. “Each bar contains billions of active “Perkier’s new +Immune range ❝We will cultures which, using advanced debuts the only food or drink products reach over technology, are clinically proven to be in the UK that provide 100% of your 1,000 times more effective2 than dairy daily Vitamin D, C and B12,” she one million cultures at surviving the gut transit says, “They have been designed in consumers by (most dairy cultures are killed by the direct response to government health the end of stomach acid). guidelines to support consumers’ 2020 and five “Combined with 5g of prebiotic immune systems, providing a powerful million by the fibre (the food for the probiotics), the alternative to supplements.” end of 2021” probiotics help improve digestive The nuts in each Perkier +Immune health, immunity, protein absorption bar contain healthy fats to increase and can even boost mood.” absorption of Vitamin D; 5g prebiotic Perkier snacks are designed to be chicory fibre for a healthy gut (70% tasty, harness cutting-edge nutritional of the immune system resides in the functionality and contribute to a gut); 6g protein; and are under 160 better planet. “‘Tastes good. Does you kcals per bar, adds Perkins. “Vitamin good. Doesn’t mess up the planet’ is B12 is added to support vegan diets, as our mantra” says Perkins. “We are a 50% of vegans are deficient in vitamin proudly independent and innovative B121,” she adds. “You can enjoy them British company, operating in a as a tasty mid-morning or afternoon marketplace full of big brands. We snack, on-the-go, post-workout or make ethical and sustainable choices, why not get creative and add pieces to donating excess bars to foodbanks and smoothie bowls?” using 100% recyclable packaging.”
Active Cultures bars The future is Perkier Perkier is also launching a range of The new launches are supported by Active Culture Bars, designed to create an integrated and targeted marketing a happy, healthy gut, reveals Perkins. campaign with digital marketing, “Madagascan Vanilla with Dark influencer outreach, sampling, PR and Chocolate and Blueberry with Dark consumer press advertising, as well as Chocolate are a clever switch-out for price promotions. The impact of this Source dairy-based gut health shots, drinks activity, she says, is “we will reach over 1 European Journal of Clinical Nutrition, 21 July 2010, or yoghurt and are an all-natural and one million target consumers by the 64(9):933-939 indulgent alternative to dull daily end of 2020 and over five million by the 2 J Mol Microbiol Biotechnol, 2008; 14(1-3):90-9 supplements,” she says. end of 2021”.
48 l 26 September 2020 l www.thegrocer.co.uk AN ADVERTISING SUPPLEMENT TO THE GROCER
The Grocer Guide to... Snacking
R Cu tis eeting healthy snacking needs
DETAILS Our eating habits are been selected. The entire range is R Curtis & Co Ltd changing, particularly suitable for vegetarians, and all 95 Camberwell Station Road during these challenging times, but one are suitable for a vegan London SE9 7 says RM Curtis. Whether working diet,” it adds. e: [email protected] w: snackingessentials.com from home, at the o ce or on-the-go, consumers are seeking California Walnuts KEY CONTACT healthier products and, in Heading up the range is the new Lynne Tempest particular, high- bre, protein-rich 200g pack of California Walnuts. Sales and Development Director natural snacks and home-baking “The Central Valley of California products. This, in turn, has driven has the perfect climate for growing KEY BRANDS an increasing demand for new consistently great-tasting premium Snacking Essentials products featuring healthy walnuts,” says Lynne Tempest, Funtime Fruits ingredients, as demonstrated by Snacking Essentials’ sales and Curtis Catering the growth of the nuts sector, development director. “Lighter in which in quarter one of 2020 saw colour and with a mild taste, California growth of 16%1. ❝Consumers Walnuts meet the strict criteria we set Snacking Essentials’ new are seeking for inclusion in our Snacking Essentials Wholefoods range of nuts and dried high-fibre, range. They are an excellent addition to fruits, featuring eight di erent o u r o e r i n g . ” varieties, aims to address this demand. protein-rich As promised by the brand strapline In premium, resealable doy pouches, natural snacks ‘Good in so many ways’, they provide they’re great for sharing, snacking and home- consumers with a wholesome, tasty and for use in baking, salads or main baking snack solution, with each 30g portion Half page Gocer supplement hires AW.pdf 1 16/09/2020 23:46 Sou ce meals, says the company. “Only the products” of California Walnuts providing 2g of 1 Kanta : 4 w/e 22 a ch 2020 very best nuts and dried fruits have bre and 4.6g of protein, adds Tempest.
California Walnuts, the only choice for the new Snacking Essentials range, now available at The Food Warehouse by Iceland.
C
M
Y
CM MY 100% Natural CY 100% California Walnuts CMY
K 100% Quality Choose California Walnuts
GOOD IN SO MANY WAYS
For more information email: [email protected] www. rmcurtis.co.uk www.snackingessentials.com The Grocer Guide to... Snacking
So een
So een’s new squidgy addition
DETAILS Taste and enjoyment remain a Soreen top priority in any snacking a shall Stevens Way St etfo d range but in the midst of the pandemic, ancheste health is becoming increasingly 17 1PP t: 0161 874 4100 important, says Soreen. e: sales@so een.com Beth Brown, marketing director, w: so een.com notes: “As the nation’s consumers look
KEY CONTACTS to cut calories and boost their general Richard Holden health and wellbeing, healthy snacking Sales Director choices are returning to pre-lockdown levels. Soreen retains an enjoyable KEY BRANDS treat-like taste without being high in Soreen sugar, plus malt loaf is also low in fat and a source of bre – all important for a healthy and nutritious diet. “This autumn, we’re launching Soreen’s new vegan and plant-based Loaf Bar Multipacks, which come in three deliciously squidgy avours – Chocolate, Banana and Malt. Our multipacks will enable shoppers to grab a healthy choice fast, whether they’re returning to the o ce, staying at home, or in need of an energy boost for exercise.” Soreen’s Fruity 5 Buttered Slices and Malt Buttered Slices are also widely available as part of retailers’ meal deal o ers and, at just 150 calories and 40% less sugar than the average cereal bar*, they o er a tasty lunchtime treat, says t h e r m . “Lunchbox occasions are on the rise, and our school-compliant individually wrapped 30g Lunchbox Loaves provide a healthy and tasty snack,” says Brown. “They contain less than 100 calories Sou ce each, are over 50% less sugar and 70% 1 1 www.so een.com/nut itionals less fat than the average cake bar .”
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Symington’s Embracing the new normal
DETAILS “Symington’s has always had a Symington’s clear focus on taste and this is Thornes Farm Business Park Pontefract Lane particularly apparent across our Leeds LS9 0DN snacking portfolio,” says head of t: 0113 2706061 w:https://symingtons.com snacking Christine Everett. “Alongside taste, our snacking brands never KEY CONTACTS compromise on both convenience and Christine Everett health, and this is really what makes Head of Snacking Naked and Mug Shot stand out from their competitive set. KEY BRANDS “Leading with taste while Mug Shot Naked maintaining health credentials and low Ragu preparation times is also the approach Chicken Tonight we take to NPD. We’ve consistently Twistd listened to our consumers, kept abreast The Hungry Elephant of the latest trends, and launched products that fit with their lifestyles.” Covid-19 has changed a lot of things, acknowledges Everett, but in snacking it’s more a change of occasion rather than a change in priority. “Consumers still want great-tasting healthy food that they can prepare quickly, but as office working,” she says. “We’ll people are naturally eating more in the ❝People are continue to monitor trends, research, home rather than on-the-go as a result naturally listen to consumer opinion and of home working or being on furlough. innovate accordingly. The boom in ‘on the hob’ is a good eating more in “Traditionally, ambient goods like example of this,” she says. the home ours have performed well in tough “We’ve just launched ‘Naked Five- rather than economic times and we’d expect health Minute Noodles’, our first ever on-the- on-the-go as a and wellbeing to rise even further to the hob product, as a response. The range result of home top of the agenda. We only need to look of flavour profiles we’ve selected in a working or at the government’s recent campaigns category which is largely dominated to know it’s on consumer minds, and by standard flavours, and the 750% being on we’re confident in how both Naked and and 250% less fat and sat fat versus furlough. The Mug Shot perform in this respect. We’ve competitors, really make Naked Five- boom in ‘on just launched Naked Veg Pots which Minute Noodles stand out.” the hob’ is a are one of your five a day.” good example Despite Mug Shot and Naked’s health At-home occasions of this” credentials, the brands continue to Everett says the firm is prepared for the strive for improvement, she adds. shift to the more flexible out-of-office “We’re constantly looking at salt and working patterns to be longer term. fat content and pushing for all green “We’re in the fortunate position that GDAs. Plastic is another area we’re our snacking brands can fit easily with looking at and have made significant the rise in at-home occasions, as well changes in our factories to help reduce our footprint in this area. “We’re very proud of our snacking brands and feel we’ve got a lot to shout about. We’ve just launched a big new consumer-focused campaign for Naked, which will really bring to life our challenger brand mentality. In January we’ll have some great news on Mug Shot, so expect to see a major campaign in the early months of 2021 and a brand-new look for the range.”
52 l 26 September 2020 l www.thegrocer.co.uk AN ADVERTISING SUPPLEMENT TO THE GROCER
The Grocer Guide to... Snacking
Tayto Group One-stop-shop for snacks
DETAILS Tayto Group, the UK’s largest Tayto Group Limited family-owned snacks business, Princewood Road Earlstree Industrial Estate says it has “snacking sorted”, with an Corby, Northants extensive portfolio covering crisps, NN17 4AP t: 01536 204200 snacks, popcorn plus the leading pork 1 w: taytogroup.com snack brands – Mr Porky, Real Pork Co and Midland Snacks – providing KEY CONTACTS retailers with a ‘one-stop-shop’. Matt Smith Marketing Director Profit from pork Pork scratchings are a uniquely British KEY BRANDS snack, beloved by generations, offering Mr Porky great opportunities for incremental Midland Snacks sales, as well as strong profits as they Real Pork Crackling Co Golden Wonder are VAT-free, says the firm. Tayto Matt Smith, marketing director Real Handcooked Crisps at Tayto Group, explains: “While synonymous with the pub, 44% of purchases are in supermarkets or convenience2. Pork snacks are the the finest ingredients and signature fastest-growing snacking segment: ❝In-home seasonings.” +7.1% year-on-year, almost three times consumption Highlights from the range include: faster than the category3. ●●Mr Porky, the number one brand with “Some of this is driven by pub of pork snacks 44% share5 includes our best-selling closures but, given over 80% of pork has further Original Scratching, so shoppers will snacks are consumed with a drink2, growth continue to see a familiar face on shelf. in-home consumption has further potential as ●●A new premium product – Mr Porky growth potential as people continue to people Hand Cooked Scratchings, with a Great ‘take the pub home’.” continue to Taste Award-winning recipe, hand- Retailers can maximise sales by ‘take the pub cooked in small batches. tapping into the shopper behaviour. ●●Midland Snacks Traditional Tayto’s research highlights that one in home’ ” Scratchings, another Great Taste five consumers will not buy another Award-winning product. These snack if pork scratchings are not artisanal hand cooked scratchings are available4, making them a ‘must-stock’ the ultimate pub snack and Tayto’s item, explains Smith. best-selling pubcard, says the firm. “Smart merchandising can drive ●●For a modern twist, The Real Pork Co sales,” he says. “Consumers talk about Golden Crunch and Crispy Crackling buying scratchings on impulse from offer a lighter eat. Double-cooked by the ‘offie’ – i.e. a convenience store or hand in small batches with a seasoning forecourt – so hanging pork snacks with no nasties (no artificial flavours, Sources clipstrips with BWS or with crisps and MSG or gluten), their premium 1 IRI Market Place, Total GB, Total Pork Snacks, Value, MAT nuts will capture these sales.” packaging reinforces the brand’s foodie to 17 May 2020 2 Norstat, 4,009 pork snacks credentials, says the firm. occasions, Jan 2020 Changing face of pork snacking 3 IRI Market Place, Total 1 GB, Total Crisps, Snacks & As category leaders , Tayto says it is Golden Wonder-ful growth Popcorn, Value – Pork Snacks +7.1% vs CSP +2.6% YoY, MAT driving further growth by introducing a Golden Wonder Ringos is another to 17 May 2020 completely refreshed range with award- Tayto Group brand growing faster 4 Norstat, 1,808 pork snacks 6 consumers, Shoppers in winning products and new formats than the market . Smith explains its Supermarkets, Convenience, including clipstrips and pubcards for success, “Flavour has always been at P&T, Discount stores, Jan 2020 easy merchandising. the heart of Golden Wonder, with ‘more 5 IRI Market Place, Total GB, Total Pork Snacks, Value, MAT Smith explains, “All of our brands punch per crunch’ across the range. to 17 May 2020 have been updated to maintain their Consumers are becoming more health 6 IRI Market Place, Total Snacks, Ringos +33% and relevance. The new pack designs have aware and Ringos’ growth is because it Snacks +3.5%, Value, 52 w/e broader appeal and are underpinned delivers a fully-flavoured snack from 59 9 Aug 2020 vs 11 Aug 2019, Total GB by traditional cooking methods using calories per pack at a great price.”
54 l 26 September 2020 l www.thegrocer.co.uk AN ADVERTISING SUPPLEMENT TO THE GROCER
The Grocer Guide to... Snacking
Tyson Foods Satisfying the hung y homewo ke
DETAILS Grabbing a snack on the way to Tyson Foods Europe work used to be second nature for 130-140 Eureka Park Upper Pemberton the average o ce worker, but Covid-19 Ashford has changed this dynamic, says Tyson Kent TN25 4AZ e: custome se vice@ Foods. A total of 503 million more g abits.co.uk in-home meals per week were eaten w: g abits.co.uk during lockdown1, and 78% of UK
KEY CONTACTS workers are now mixing home-working Felipe Castillo and travel, with 23% working 2 Head of Marketing exclusively from home . With Google and Innovation searches for healthy snacks up 110% in May 20203, it’s clear people are snacking more and seeking healthier options. Felipe Castillo, head of marketing A spicy hit for autumn and innovation, Tyson Foods Europe, ❝A total of With a chilly British autumn explains why Grabits, which is high in 503 million approaching, Tyson says its Grabits protein and low in fat, is the healthy limited-edition Vindaloo and Mango choice: “Grabits Chicken on a Stick is more in-home Habanero avours will bring “some made with 100% real chicken breast, meals per much-needed exotic heat to any tea Sou ces which is marinated, ash-fried and week were break or lunchbox”. 1 How will Covid-19 lockdown impact ou eating habits?, cooked in a steam oven to retain eaten during Castillo adds: “Consumers are AHDB, Ap il 2020 succulence and packs a avour punch. 1 interested in and demanding spicy 2 Co onavi us and the social lockdown ” impacts on G eat B itain, Containing less than 3% fat, Grabits food, and Grabits is responding. We ONS, 14 August 2020 o ers a high-protein, low-fat alternative plan to expand our range with more 3 Focus on healthie snacking, The G oce , 23 ay 2020 to standard calorie-laden snacks.” exciting world avours.”
*Kantar Meat snacking has grown 12.3% in the past year*
High in Low 100% STOCK UP Protein Fat Chicken Breast TODAY grabits.co.uk
Grabits Print Specs.indd 1 17/09/2020 15:27 The Grocer Guide to... Category here
YAAR Ba Say Yaa to yogu t ba s
DETAILS Have you ever tried a yogurt that YAAR Bar Ltd you can hold in your hands? Suite 18 Fairbank Studios 2 If not, you are in for a treat, according 65-69 Lots Road to award-winning British brand Yaar, London SW10 0RN which is behind the UK’s rst range of t: 07376 099117 handheld chilled yogurt bars. e: info@yaa ba .com Each 40g Yaar bar is made with fresh w: www.yaa ba .com Instag am: @yaa ba s Nordic yogurt, wrapped in Belgian chocolate and contains billions of gut- KEY CONTACTS friendly ke r cultures, says the rm. Andriy Garbuz Each bar is under 140 calories, and CEO Nick Baverstock balances the thick and creamy taste of Head of Sales and Marketing yogurt with the consistency and texture Max Rubin of cheesecake, it adds. Head of Operations The Nordic Yogurt Bars come in four available to more consumers than ever Elena Shamova SMM di erent avours: Double Chocolate, ❝Recent before”, it says. Cloudberry, Strawberry and Vanilla. market “It’s a unique product concept with KEY BRANDS Crowned winners of the Best New a distinct value proposition,” says YAAR Nordic Yogurt Bar Brand category at the World Dairy volatility Yaar Bar CEO Andriy Garbuz. “Recent with Ke r Cultures: Vanilla, acted as a Strawberry, Cloudberry, Innovation Awards (June 2019), Yaar’s market volatility acted as a catalyst Double Chocolate new and improved recipe now includes catalyst to to strengthen the gut health trend. gut-friendly ke r cultures, which forms strengthen Demand for gut-friendly foods will part of the brand’s mission “to bring the the gut continue to rise and we are prepared delicious goodness of dairy to everyday health trend” to o er them a product that delivers on handheld snacking and make it taste, convenience and health.”
CREAMY YOGURT BELGIAN CHOCOLATE KEFIR CULTURES
Creamy Nordic Yogurt Bars wrapped in Belgian Chocolate Get in touch to stock up Now with Gut-Friendly Kefir Cultures! [email protected] | @yaarbars | yaarbar.com Available at The Grocer Guide to... Snacking
Unilever A world of flavours
DETAILS The nation’s eating habits have Unilever changed over the past few Unilever House Springfield Drive months, with a substantial rise in Leatherhead KT22 7GR at-home dining. One thing that hasn’t t: 0800 010109 w: unilever.co.uk altered, however, is the desire for a quick, easy and satisfying snack. KEY CONTACTS Whether it’s portable options Stuart Jeffrey consumers can grab on-the-go as they Pot Brand and Snacking Brands Lead, Unilever UK&I return to work or a tasty snack they can enjoy at home, Unilever says it offers KEY BRANDS shoppers a wide range of options, full Pot Noodle of flavour and inspired by the world’s Pot Pasta most popular cuisines. Asian Street Style From its original Pot Noodle, through Lost the Pot Noodle to Pot Pasta, Asian Street Style and the more recently launched Lost the Pot block noodle, Unilever is a one-stop- shop when it comes to great-tasting snacking and meal options, it says. Stuart Jeffrey, pot brand and snacking brands lead at Unilever UK&I, explains: “Many of us have been busier than ever, balancing work with home busy families with a simple and speedy life, so quick and simple meal ideas snack or meal that packs the flavour.” have been hugely popular in recent months. Shoppers are searching for Big on flavour snacks and meals that require minimal Jeffrey continues: “Flavour will always time, but with maximum flavour and be important to consumers, no matter that’s why cupboard staples, like the preparation time. This is even noodles and pasta, are a must-have.” more important than ever before, with cuisines from across the globe flying off A helping hand the shelves as shoppers attempt to whip Lockdown has created a nation of Cuisines up the perfect fakeaway moment in the 1 ❝ home cooks, with a huge 103% rise from across comfort of their home.” in assisted cooking compared to pre- the globe are The popular Pot Pasta range recently lockdown with people looking for tips underwent a refresh and now boasts and inspiration to speed up the process. flying off the a portfolio of Italian home comforts, Jeffrey says: “Nothing has answered shelves as including Spicy Arrabbiata, Bolognese, people’s demand for tasty and time- consumers Creamy Carbonara and Tomatoey saving meals more than our recently attempt to Mozzarella, he says. At the same time, launched Lost the Pot block noodles. whip up the the Asian Street Style range offers Noodle lovers can enjoy them either perfect oodles of taste with a wide choice of on their own or get creative and pimp fakeaway flavours, including Thai Red Curry, up one of the three flavours – Roast Malaysian Laksa, Japanese Miso Chicken, Curry and Sweet Chilli – with moment in the Noodle Soup and Vietnamese Beef Pho. extra ingredients. The new format helps comfort of their home” Powering up our health Pot Noodle is constantly innovating and responding to consumers’ health Source concerns, so new Lost The Pot block 1 Kantar Usage Panel, in-home and carried out, consumption, noodle is set to become a popular total food & drink, lunch occasion, 4w/e 19 April 2020 option, he adds. “With over 30% less vs April 2019 saturated fat compared to competitors2 2 Low in saturated fat – over 30% less sat fat vs and no artificial preservatives, colours competitors (compared to 44 or added MSG, it’s great for those who similar products currently sold in the UK, January 2020) want to live a more balanced lifestyle.”
58 l 26 September 2020 l www.thegrocer.co.uk AN ADVERTISING SUPPLEMENT TO THE GROCER
From PROPER, the UK's #1 independent snack company. Made using natural seasonings, with 30% less fat than leading crisps*
*Based on average fat g/100g of: Walkers, Doritos, Sensations, Pringles, McCoy’s, Kettle, Hula Hoops, Quavers