PepsiStuff.com Hits The Internet - And A Store Near You Pepsi and Yahoo! Joint Promotional Program Launches Today Drink Pepsi and Mountain Dew, Get Stuff from EA Video Games, Sam Goody, Sony Music, Sony Pictures Entertainment, Columbia TriStar Home Video Yahoo! Shopping and More Millions of Merchandise Offers and Downloads Valued at Nearly $10 Million

Pepsi and Yahoo! Joint Promotional Program Launches Today Drink Pepsi and Mountain Dew, Get Stuff from EA Video Games, Sam Goody, Sony Music, Sony Pictures Entertainment, Columbia TriStar Home Video Yahoo! Shopping and More Millions of Merchandise Offers and Downloads Valued at Nearly $10 MillionPURCHASE, N.Y. -- August 14, 2000 -- Looking for a new music download to help you through the afternoon? Or perhaps you could use a new video game or DVD? Want to win a cool new guitar that would make any rock star jealous? Beginning today, you can find all of this and more on PepsiStuff.com, a web site where consumers can acquire merchandise, discounts and digital music files from the biggest names in movies, music, video games, apparel and sports. And you don't need cash to get the items you want - all you need to do is drink Pepsi and Mountain Dew. One of the largest online-offline promotions ever, PepsiStuff.com marks the first effort in a marketing alliance between Pepsi-Cola Company (NYSE: PEP) and Yahoo! (Nasdaq: YHOO), a leading global Internet commerce, communications and media company, that was first announced in March. The under-the-cap program enables consumers to earn merchandise and digital awards and discounts online by purchasing specially marked 20-ounce and 1-liter packages of various Pepsi products. Consumers can access the site at www.pepsistuff.com or www.dewstuff.com. Consumers can choose video games from EA, such as SSX, The Sims, James Bond: The World is Not Enough and EA Sports games (see www.ea.com); compact discs from Sam Goody; music downloads from hit artists such as Nine Days and Jon Secada from Sony Music; DVD titles from Columbia TriStar Home Video, such as The Net starring Sandra Bullock and Cable Guy starring Jim Carrey; autographed movie memorabilia from Sony Pictures Entertainment's Charlie's Angels, The 6th Day and Vertical Limit, merchandise and discounts through Yahoo!â Shopping, and much more. In addition, PepsiStuff.com includes offers from Alloy Online, Buell Motorcycle Company (a subsidiary of Harley-Davidson, Inc.), Foot Locker, Gift Certificates.com, GlobalSports, GoJane.com, Kinko's and S3's Rio Division. "This is the largest single-serve promotion we've ever done, involving more than 1.5 billion packages and nearly 80,000 retail outlets," said Dawn Hudson, senior vice president, strategy and marketing, Pepsi-Cola North America. "We continually strive to be where our consumers are and, at the same time, offer them added value when they choose Pepsi. Our 13 partners have made that possible by stepping forward with incredible rewards that our consumers want." Here's how PepsiStuff.com works: · Purchase any of the 1.5 billion specially marked 20-ounce and 1-liter bottles (or fountain cups) of Pepsi, Diet Pepsi, Pepsi ONE, Mountain Dew, Diet Mountain Dew and Wild Cherry Pepsi. Bottles and cups are marked with a "Pepsi Stuff.com, Powered by Yahoo!" logo on the front of the label. · Check under each cap (or on fountain cup game pieces) for a unique 10-digit alphanumeric code or an instant win discount offer from Sam Goody and Foot Locker. Every cap has either a code or an instant win message - you won't see any "Sorry, Try Again" messages. · Log on to PepsiStuff.com or DewStuff.com, set up your Yahoo! account and enter your alphanumeric code(s). All codes are worth 100 points. · Redeem your points for digital awards, merchandise and discounts, or bid on auction items. You may add points to your account and redeem items at any time until the end of the program (December 31, 2000). "PepsiStuff.com enables consumers everywhere to experience a familiar program in a new and innovative way," said Anil Singh, chief sales and marketing officer, Yahoo! Inc. "Pepsi and Yahoo! are bringing this promotion to the Internet to make this a seamless, simple and fun process for participants." PepsiStuff.com also features sweepstakes items from Pepsi and the program's promotional partners such as a new Buell Blast motorcycle (and a trip to the Harley-Davidson Rider's Edge training school), a chance for a consumer to appear in an EA video game and a Gibson guitar signed by Chief Yahoo! Jerry Yang. In addition, consumers can bid on auction items such as autographed items from musicians such as Sony Music's Mandy Moore, tickets and trips to sporting events and a year's supply of Pepsi or Mountain Dew. Orders will be fulfilled by Young America, a leader in the consumer interaction processing industry, based in Minneapolis, Minn. Television advertising for the program begins next week and continues through the fall on outlets such as ABC, FOX, MTV and the WB. In the spot, produced by BBDO New York, a teenager at a carnival discovers that it is much easier to redeem items from PepsiStuff.com than it is to win a prize from the infamous "claw" game. Pepsi-Cola Company (www.pepsi.com), headquartered in Purchase, N.Y., is the global beverage division of PepsiCo, Inc. (www.pepsico.com). Its brands in the United States include Pepsi, Diet Pepsi, Pepsi ONE, Mountain Dew, Mug, Slice, Wild Cherry Pepsi, Aquafina, All Sport Body Quencher and FruitWorks. The company also makes and markets ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks. Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 156 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!'s clients, including audio and video streaming, store hosting and management and Web site tools and services. The company's global Web network includes 23 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif. PepsiStuff.com Partners

Alloy Online Alloy Online (Nasdaq: ALOY) is a leading Web site and direct marketer providing community, content, commerce and entertainment to the 70 million teens known as Generation Y. Alloy offers a unique blend of services that enable teens to shop, interact and explore content on a variety of topics including entertainment, sports, fashion, advice and auctions. Alloy properties include AlloyBooks, Alloy Entertainment, Alloy Productions and the recent acquisition of CCS, a leading direct marketer targeting Gen Y boys. PepsiStuff.com participants can redeem Alloy prizes such as apparel, shoes, accessories and digital coupons. Buell Motorcycle Company A subsidiary of Harley-Davidson Inc., the Buell Motorcycle Company produces street-fighter-styled motorcycles for the sport/performance market. Buell motorcycle sales, marketing, communications and distribution are handled at Harley-Davidson's worldwide headquarters in Milwaukee, Wis. Its engineering and manufacturing facilities are located in East Troy, Wis., which is 35 miles southwest of Milwaukee. Buell is offering apparel to PepsiStuff.com participants as well as the opportunity to win one of four Buell Blast Motorcycle Experiences, which include a motorcycle and a trip to Harley-Davidson's Rider's Edge training school in either Las Vegas or Albuquerque. EA Electronic Arts, headquartered in Redwood City, Calif., is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes and distributes software worldwide for the Internet, personal computers and video game systems. Electronic Arts markets its products under three brand names: EA SPORTS™ EA GAMES, ™ and EA.COM. EA is providing PepsiStuff.com participants with computer games, apparel, game upgrades, computer accessories and a chance to win an in-game placement. Foot Locker Foot Locker is the world's largest athletic specialty retailer offering an in-depth selection of footwear and apparel for most sports including running, basketball, tennis, aerobics, fitness, track, baseball, football, soccer and more. Foot Locker is providing consumers with an under-the-cap offline discount on purchases. GiftCertificates.com Established in 1997, GiftCertificates.com™ is a leading Internet marketplace for gift certificates and a provider of related technologies and services. The company offers physical and emailable gift certificates for employee incentives, customer loyalty programs, marketing promotions and consumer gifts. GiftCertificates.com also provides turnkey solutions that allow merchants of all sizes to outsource their physical and emailable gift certificate fulfillment requirements. The company represents more than 500 merchants, including luxury retailers like CHANEL, Neiman Marcus and Tourneau; national retailers like Barnes & Noble, Bloomingdale's, Brooks Brothers, Crate & Barrel, Macy's and The Sharper Image; travel-related services like American Airlines® and Marriott Hotels & Resorts; and many popular restaurants. The company also offers the SuperCertificate™, a flexible gift certificate that can be redeemed at GiftCertificates.com for original gift certificates to hundreds of participating merchants. For more information, visit www.GiftCertificates.com. Global Sports Global Sports, Inc. (NASDAQ: GSPT) (www.globalsports.com) is a leading developer and operator of e-commerce sporting goods businesses. Global Sports develops and operates the e-commerce sporting goods businesses of specialty retailers, general merchandisers, Internet companies and media companies under exclusive long-term agreements. In the PepsiStuff.com promotion, consumers can redeem their points at these Global Sports partners' Web sites: www.thesportsauthority.com, www.oshmans.com, www.mcsports.com and www.sportchalet.com. GoJane.com, Inc. GoJane.com, Inc. is an online apparel company (www.gojane.com) tailored to the rapidly growing audience of young women between the ages of 13 and 24. GoJane.com redefines the marketplace by offering a wide, evolving selection of the most current styles in fashion. GoJane.com is providing tank tops, tube tops, shirts, dresses, accessories, handbags and discounts on merchandise to PepsiStuff.com participants. Kinko's Kinko's is the world's leading provider of visual communications services, document creation and copying. Its global network of over 1,000 digitally connected locations offers 24-hour access to technology for color printing, finishing and presentation services, Internet access, videoconferencing and web-based on-demand printing and document management solutions. Kinko's is offering 15 minutes of free Internet access to any consumer with a PepsiStuff.com game piece. Rio, a Division of S3, Inc. Rio and Rio Audio is the acknowledged world leader in digital audio. The Rio Division of S3, Inc. introduced the first-ever portable digital audio player in November 1998 and is now delivering its third-generation player, the Rio 600, designed expressly for the college and high school audiences. This player is the first in a new family of portable home and car digital audio products. The Rio Division is focused on designing an entire family of digital audio devices that are each tailored for a specific consumer lifestyle. For more information about the Rio Division, visit www.riohome.com. Sam Goody/Musicland Based in Minneapolis, Musicland Stores Corporation (www.musicland.com) is the leading specialty retailer of home-entertainment software products in the United States. The company operates more than 1,300 retail stores in 49 states, Puerto Rico and the Virgin Islands under the names Sam Goody, Suncoast Motion Picture Company, Media Play and On Cue. Musicland is offering instant discounts redeemable at participating Sam Goody, Musicland or On Cue retail locations. Discount codes purchased with PepsiStuff.com points are good for use at SamGoody.com. Sony Music Entertainment Sony Music Entertainment (www.sonymusic.com) is a leading global producer, manufacturer, and marketer of recorded music and video, employing over 13,000 people with a presence in more than 60 countries and a recorded catalogue containing the world's greatest artists and entertainers. Sony Music will offer compact discs, digital awards, full-length song downloads, autographed merchandise and other collectibles. Sony Pictures Entertainment/Columbia TriStar Home Video Columbia TriStar Home Video is a Sony Pictures Entertainment company. Sony Pictures' global operations encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries worldwide. The Columbia TriStar Home Video web address is www.CTHV.com. Sony Pictures Entertainment can be found on the World Wide Web at www.spe.sony.com. Yahoo! Shopping Yahoo! Shopping (http://shopping.yahoo.com) is the only place consumers need to go to find, compare and buy almost anything online. Whether looking for back-to-school clothing or supplies, the latest fashions or a treat for themselves, shoppers will find the popular merchants, brands and buying information they want on Yahoo!'s comprehensive Internet shopping destination. Consumers can shop for items from thousands of merchants in 20 retail categories from trusted, brand name retailers. Yahoo! Shopping also has convenient features, such as Yahoo! Wallet and Express Checkout, that make online shopping fast and easy. Yahoo! Shopping is part of Yahoo!'s comprehensive suite of commerce services, which also includes Yahoo! Auctions, Yahoo! Travel, Yahoo! Store and Yahoo! Autos. During the first six months of 2000, Yahoo! has directly enabled more than $2 billion of transactions on its commerce platform. # # #