88438438 CadburyCadbury SeasonalSeasonal Presenter.aiPresenter.ai 1 11/07/201211/07/2012 17:2217:22

TheThe RRightight RRangeange • Ensure you have enough stock of the Best sellers for each season • NPD is key- but also make sure you have customer’s favourites! • A good range should include a mix of products for self-eat, gift giving and family sized treats DidDid yyouou kknownow aalmostlmost 660%0% • has recommended core ranges that suit your store size ofof yyourour SSeasonaleasonal IImpulsempulse ssalesales C * M TheThe RRightight DDisplayisplay Y areare ddrivenriven bbyy tthehe TTopop 1100 SSKUs?KUs? • The key to helping Seasonal sales is making the CM core range products easy to buy MY HowHow iitt ccanan wworkork inin youryour storestore • Branded point-of-sales materials give CY Selling Seasonal products is a great way to drive excitement in store and excitement and create a theme in store – and Retailer Profile CMY can generate sales across other categories too! K generate incremental confectionery sales. The three biggest seasons are the “Cadbury is known for its quality and build up to Halloween (31st Oct), Christmas (25th Dec) and Easter (31st Mar). • Cadbury offer full, quick & easy POS solutions – great seasonal products, so I use just speak to your Sales Executive The Cadbury brand leads seasons with many No.1 SKUs across range segments.* the brand to help sign-post the seasons. Display is a priority when Stocking the right range is key to helping Sell More of What Sells, and right it comes to seasonal activity – it display with branded POS highlights key products to your customers. Look out CadburyCadbury FFieldield doesn’t matter how big or small the in Cash & Carry and the trade press for more information, or speak to your SalesSales SSupportupport display is, as long as it is impactful Sales Executive. Throughout the Seasons your Cadbury Sales it will help create additional sales.” Executive will be able to offer advice and Helping You Sell More of What Sells at Helping You Sell More of What Sells at support for stocking the right range and display Raj Patel – with exciting activities for best in class stores! Halloween, Christmas & Easter Brandon’s in Beckenham, Kent , &

Source: AC Nielsen Independent & Symbols, Total Impulse Novelties >£1k Halloween 2011, Christmas 2011, Easter 2012. *Cadbury brand No1 SKU in Advent, Selection, Tree Decs and Giving & Sharing. 88438438 CadburyCadbury SeasonalSeasonal Presenter.aiPresenter.ai 2 11/07/201211/07/2012 17:2217:22

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Cadbury 200g make your store Terry’s All Gold Dark 190g look great Cadbury Wishes have the highest Terry’s Orange Milk NEW & EXCITING repeat rate in the Novelties Category CadburyCadbury CCrémeréme EEgggg aandnd MMiniini EggsEggs 1100g00g with spooky POS alonealonealone areaarere overoverover oneoneone thirdtthirdhird ofofof traditionaltraditionaltraditional Easter!Easter!Easter! Crunchy Spider NPD Source: AC Nielsen, Independent & Symbols, Total Halloween Season 2011 SellSell MMoreore ooff WWhathat SSells!ells! AC Nielsen, Independent & Symbols, Total Christmas Season 2011 Source: AC Nielsen, Independent & Symbols, Total Easter Season 2012