Stephen Covey: The Highly Overcoming Geography for Cowboy Planes, Brains, & Effective Person p 4 Jobs and Internships p 10 Business p 18 Behavioral Theories p 24

alumni magazine summer 2012

alumni magazine

Issue Summer 2012 marriottschool.byu.edu

Publisher Gary C. Cornia Managing Editor Joseph D. Ogden Editor Emily Smurthwaite Edmonds Art Director Jon G. Woidka Copy Editors Lena Harper Monica Weeks Contributing Editor Nina Whitehead assistant editor Michelle Kaiser

contributing writers, editors, Tori Ackerman, Janet Barton designers, & photographers Andrew Devey, Robert G. Gardner, Aaron Garza, Matt Hopkins, Chadwick Little, Angela Marler, David Packard, Miriam Shumway, Michael Smart

magazine design BYU Publications & Graphics

All communication should be sent to Marriott Alumni Magazine 490 Tanner Building Brigham Young University Provo, UT 84602-3187 Phone: 801-422-7696 Fax: 801-422-0501 Email: [email protected]

Marriott Alumni Magazine is published by the Marriott School of Management at Brigham Young University, Provo, . The views expressed in Marriott Alumni Magazine are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.

Copyright 2012 by Brigham Young University. All rights reserved.

find this and past issues of marriott alumni magazine online at marriottmag.byu.edu

The Tanner Building Addition Atrium erupted with cheers and “Happy Birthday to You” on 3 April to honor a surprised J. Willard Marriott Jr., executive chairman of Marriott International. Marriott was on campus to give a BYU Forum address the week following his eightieth birthday. Look for excerpts from his speech in our fall issue. photo by Mark philbrick. I have a dog named Audit. That’s odd. Does he do your taxes? • I never go to the Wilk. I kind of forget what’s in there. Yeah, welcome to life at the Tanner Building. I go to the Tanner, and I walk home. That’s my life. • We need a group of students who want to invest in a wedding cake business, and then overheard our capital will be set. It’ll be the best wedding cake establishment this town has in the ever seen. • You’re all dressed up today; you look good. Thanks, I feel good, but this is tanner normal dress for business students. We just like to look good. It must be something in the air of the Tanner Building. • I was talking to my buddy, and we decided the more squiggly the state lines are, the more cultured that area is. So places like Utah—come on, get out of here. • The internship between your junior and senior year is critical. The second you get back from sophomore summer break, you need to do some steroid networking to land a great internship. • International business is so much fun. Check out these Hello Kitty sushi chips. Do you think these would sell in America? • That kid looks like a ten-year- old. He’s either a freshman or one of those geniuses who come to college early. • One time I saw $5 on the stairs in the Tanner Building. I feel so guilty picking up money off the ground at BYU because people are always telling stories about being desperate, finding money, and how it changes their lives. • I have a Twitter, but I don’t follow anyone and no one follows me. You should follow me because I post pictures all the time. • When we get married and have kids, they’re gonna have cool names, like Carmello and Lebron. • Just say you’re in finance, and no one will ask about your grades. What is that supposed to mean? I don’t know, but it works. • You have to work at culture, because you can’t just figure it out. That’s the problem with Americans in international business: they don’t do their research. • If all of these techniques point to one answer, it’s like a slam dunk for our team. It’s like a Blake Griffin slam dunk. • Looking at these numbers, would you say that would be called a phenomenal investment? Yeah, it’s called Microsoft. • Dude, you’re wearing Ugg . You’re a man—stop! • Don’t be afraid of learning how to graph in Excel. I cringe every time I sit through a presentation and the group brings up a good point but then presents a bad graphic. From my experience, a graph is powerful since it can give you the backing you need to control a legislative agenda. • You try to make your earnings as big as possible—legally, of course. Then compare it with the competitor’s earnings to see if you’re better. Hopefully you come out on top.

2 MARRIOTT | summer 2012 4 Contents

16

24 18 Features

4 The Highly Effective Person 24 Planes, Brains, & Plus . . . You may know Stephen Covey and his famous Behavioral Theories habits, but here’s your chance to get to know What do airplane safety and airline profit- 8 Around the Cooler what made him the world’s most sought-after ability have in common? Read what professor Your Next Best App time-management guru. Peter Madsen discovered in his analysis of the 16 By the Numbers airline industry. Celebrating Summer Business Travel Required 10  23 inside the classroom Find out how the school’s placement initiative 2011 Annual Report 40  Becoming a Spreadsheet Master is helping students overcome the disadvan- It’s that time of year, where the school shares tages of geography. its stats, info, and accolades. Enjoy the charts 28 school news and tables that give you a peek into our back- 35 alumni news office operations. 18 Cow boy Business On the Deseret Ranch in Florida, you’ll find MBA graduate Erik Jacobsen—a modern-day cowboy who not only knows how to raise a herd

but also how to rope new opportunities for one of the LDS Church’s largest private enterprises. Cover illustration by Jack Molloy

summer 2012 3 The Highly Effective

by lena m. harper

photography Person by Bradley Slade stephen r. covey

4 MARRIOTT uring the Clinton administration, Stephen consistently acts according to the center of your life, you’ll have security, Stephen R. Covey heard several the principles he teaches, as his family can guidance, wisdom, and power.” Dfamily members criticizing the president’s attest with countless stories. “That’s the These principles—such as be proactive, policies. source of my father’s power as a teacher,” think win/win, and sharpen the saw—have “What do you think?” one of them asked says his oldest son, Stephen M. R. Covey. resounded with diverse groups across the him. “Certainly you don’t think he’s doing a “He is who you think he is.” world, all starting with the publication good job as president.” That constancy has led him to numerous of 7 Habits of Highly Effective People. When Stephen’s answer: “I don’t want to criti- opportunities to do what he set out to do at 7 Habits climbed to the top of best-seller cize him, because I never know if I’ll have a the onset of his career: teach, inspire, and lists, the demand for a conversation with chance to influence him. I don’t want to be a help others achieve greatness. Doing so has Stephen skyrocketed. He began consult- hypocrite if he ever needs my help.” brought him unanticipated success. ing big-time business and political leaders Two months later, while enjoying the “His key is integrating the gospel into worldwide who had read his book—Oprah, Christmas holiday with his family, Stephen every aspect of his life,” Cynthia says. “He Nelson Mandela, both George Bushes, received an unexpected call. After a few lives his personal mission statement: If you Victor Frankl, Desmond Tutu, Vicente Fox, moments on the phone Stephen turned put the Lord first, He’ll teach you what to Mikhail Gorbachev. sheet white, stood up, and said, “Mr. put second.” 7 Habits was named the No. 1 Most President, I appreciate talking to you.” Coming in a close second in Stephen’s Influential Business Book of the Twentieth “I just read 7 Habits twice,” President life is family, followed by his passion— Century, and its sales topped twenty-five Clinton relayed. “I want to integrate this expressed in the mission of his company, million copies—not including huge sales in into my presidency.” FranklinCovey: “To enable greatness in peo- , where books are often printed ille- Three days later Stephen flew to Camp ple and organizations everywhere.” gally. But that doesn’t bother Stephen much, David to counsel President Clinton and his as long as readers glean something helpful. wife, Hillary. The Clintons showed keen Developing Habits “My father doesn’t claim to have invented interest in what he had to say and even Stephen has done this by teaching principles these ideas,” says his son Stephen. “He has asked him to stay an extra day. he calls timeless and God-given. “These simply organized them and sequenced them “He was able to serve because he refused principles are so universal, in fact, that they in a way that will be memorable and useful to be critical,” says Cynthia Haller, Stephen’s can be considered laws, like gravity,” says his to others.” oldest daughter. “That experience was a longtime business partner Boyd Craig. “He wonderful example to me and my family.” teaches that if you put these principles at Early Influence Born in Salt Lake City in 1932, young Stephen was high-spirited and active. He put his verve into sports—especially tennis and marbles, placing third in the national marble championship. In junior high Stephen was diagnosed with a painful, crippling disease called slipped capital femoral epiphysis that kept him on crutches for three years. He transferred his passion from athletics to academics. He began reading with ardor, joined the debate team, and graduated from high school early. Those years changed the course of his life, says Sandra, Stephen’s wife. When President A. Hamer Reiser of the British Mission needed a missionary to help with training, Elder Covey got the assignment. He had already graduated with a business degree from the University of Utah. Stephen spent the remainder of his mission training missionaries and branch presidents. It was in the small meetinghouses of Great Britain and in the square of Hyde Park

summer 2012 5 Cynthia remembers one particular expe- rience when she was twelve. For months she and her dad had been planning a date in San Francisco. After a day of teaching at a conference in the City by the Bay, Stephen hurriedly greeted a line of people. He and Cynthia had every minute of their night planned: from riding a trolley car to a mid- night swim. Cynthia watched her father greet a friend from college whom he hadn’t seen in that he realized he loved teaching and dis- J. Bateman, who was dean at the time. years. The friend invited Stephen to dinner; covered his talent for it. “Steve was a key person in the group that Cynthia remembers thinking this was the Upon returning home in 1954, Stephen helped develop a reputation for Brigham end of their night. knew what he wanted to do with his life: Young University. And we’ve been building Then her father said, “I really would like inspire others to greater success. After on it ever since.” to catch up, but I have a special date planned completing master’s studies in business at But the core of Stephen’s influence at with my daughter, and I can’t miss it.” He Harvard, he turned down an offer to take the School of Management has been his turned to Cynthia and winked. “We’ve got over the family hotel business and began individual approach to teaching. He cared our whole night planned, don’t we, honey?” teaching at the BYU School of Management. about each student, even though his classes “That meant the world to me,” she says. Years later, twenty-nine-year-old were large. Some would even follow him to Stephen returned to Great Britain as non-university speaking engagements. He The Leading Edge President Covey, relocating with his young quickly became one of the most popular Though Stephen has recently entered his family to oversee the new Ireland mission. professors on campus. octogenarian decade, he hasn’t retired. He While there he received regular correspon- is still connected to BYU and the Marriott dence from his mother that often included Putting First Things First School. He currently serves as a member of news articles about BYU and its president, All his life Stephen has been on the move. the President’s Leadership Council—a group Ernest L. Wilkinson. One day Stephen wrote While dating, he and Sandra would do at of donors who lead fund-raising efforts for President Wilkinson a letter, explaining to least three activities a night. He talks with the university—and has mentored many stu- him that he needed to change his ways if he everyone—from dignitaries to cab drivers— dents. While he no longer travels or teaches wanted to be on the Supreme Court or con- and he listens. due to age-related health challenges, he is tinue as president of BYU. “People who have met Stephen remem- still writing. Seven books are currently in Instead of dismissing the unsolicited ber his sincerity and his interest in them,” the works. One of them, Live Life in Crescendo, advice, Wilkinson got on a plane and flew to Sandra says. provides a glimpse into his life. Great Britain to talk with Stephen. During “He was probably the busiest person “My father totally rejects the notion that meeting Wilkinson invited Stephen in Provo and traveled more than anyone that you should retire and play golf,” says to be his administrative assistant when we knew, but we didn’t feel his absence,” Cynthia, who is gathering stories and exam- Stephen finished his mission. Cynthia says. “When he was there with us, ples for the book. “Instead, be involved; He served alongside Wilkinson for four he was really there, and he was at everything continue to contribute. Your most impor- years, after which he returned to teaching in important.” tant work is still ahead of you.” the business school. Later that year Stephen teamed up with professor and future School of Management dean William G. Dyer to launch the Department of Organizational Behavior. The new department aimed to train students in helping organizations better accomplish their goals—mirroring Stephen’s consulting and training business. Five years later, the first year national business school rankings were released, BYU landed the twenty-fifth spot. “It was the first time and maybe the last that a school has been ranked because of its organiza- tional behavior department,” says Merrill

6 MARRIOTT The purpose of this forthcoming book is, The Seven Wonders True Perspective Cynthia says, “to get across the idea that life Covey left the School of Management in 1983 Despite the busyness of his life, Stephen has is a mission, not a career, and we’re here on to start Stephen R. Covey and Associates always kept the end in mind—focusing on this earth to serve.” (now FranklinCovey) and become a full-time his family. He frequently declined speaking Stephen may be well known, but his aim consultant. He loved BYU but knew there engagements to watch a son’s football game has never been fame or wealth. He has gone were vast opportunities waiting. “He wanted or see a daughter’s school play. He used about in his humble way to empower people greater influence and leverage,” says his son every opportunity—including changing a and help them take control of their lives. Stephen. “It was a risk, but it paid off.” flat tire—to teach his nine children the same Even as Stephen received his doctorate There was good reason for Stephen’s principles he taught world leaders. of religious education from BYU in 1976 he confidence. While teaching organizational On his way home from a business trip, looked ahead at the opportunities to influ- behavior, he had spent the weekends helping Stephen hopped on an airport bus in Salt ence. “I remember my father telling me that business clients implement those same prin- Lake City. After a conversation with the receiving a doctorate was a good thing,” his ciples. One of his first clients was his cousin driver, Stephen bought the bus and drove son Stephen recalls, “but that ‘a doctorate is Rick Warner, a Ford dealer in Salt Lake City. it home. He named it Papa’s Bus and chauf- something you achieve and earn; an honor- Stephen left Warner’s employees energized, feured his family through Yellowstone or to ary doctorate is given because you’ve con- and word about his powerful ideas and clear the park to eat fried chicken and hold family tributed and made a difference.’” way of presenting spread. home evening. Stephen was given his first honorary His clientele within the Stephen’s greatest legacy will not be the doctorate in 1990 and was subsequently pre- grew rapidly, but his international fol- number of heads of state he has advised, the sented with ten more. lowing boomed. Leaders in China, Japan, millions of books he has sold, or the awards “He has never said anything about hon- Russia, the Middle East, and Korea were he has been given, Craig says. “For all the orary doctorates since that conversation,” captivated with Stephen’s ideas, and he recognition he has received, the Stephen and his son says. “Deep down I feel his receiv- began to travel, keeping merciless sched- Sandra Covey family stands supreme.” ing these honors is most satisfying to him, ules. He would give three to six presen- because it’s a recognition of contribution.” tations a day, get on a plane, and do the About the Author Lena M. Harper works at Brigham Young University, where she edits with abandon—mag- azines, speeches, CD booklets—happily writes on occasion, and gratefully learns from those who are much wiser. tephen may be well known, but his aim has never been fame or wealth. He has gone about in his humble way to empower people and help them take control of their lives.

same thing the next day. He spoke at fire- sides and community forums for the LDS Church and trained missionaries wher- ever he went. Stephen filled every minute, unwilling to waste the stewardship he felt he’d been given. “Those who traveled with him had a hard time keeping pace,” Cynthia says. “And they didn’t have to do any speaking.” The principles Stephen teaches, Boyd Craig says, along with his commitment to his mission, gave him the stamina to keep moving and doing what he loved. around the cooler by Emily Smurthwaite Edmonds

1. mormon apps Use apps like Gospel Library to access the scriptures, conference 1 2 talks, and manuals while you’re on the go. Download the Mormon Channel app for streams of LDS audio and video. LDS Tools connects you with your ward and stake websites and directories.

cost: Free. Gospel Library: iPhone, iPad, and Android. Mormon Channel: iPhone, iPad, Android, Kindle Fire, and Blackberry. LDS Tools: iPhone, Android, Blackberry, and 3 Windows Mobile.

2. pulse Pulse is the Mary Your Next Best App Poppins of news feeds: informative, organized, With a smartphone, you’ve got the whole world in your and pretty. The app gath- ers top stories from your pocket. And with more than half a million apps in the preferred news networks and displays headlines iTunes store and more than 300,000 available for Android on one screen. You can browse articles quickly phones, wading through the options can be daunting. You and get caught up on the latest in no time. Magic may not have the time to search the stores, so here’s a list umbrella not included. cost: Free. iPhone, iPad, of minute-saving, faith-promoting, and maybe even life- Android, Kindle Fire, and Nook. changing apps.

8 MARRIOTT 5

4 6 7

3. Glympse 4. venmo 5. sherwin 6. Sleep 7. word wit If you want to keep tabs This app may prove to williams Cycle Not all smartphone on your kids, your spouse, be your best asset in games have you sling- Mornings aren’t as harsh or your boss as they’re managing your assets. It color- shoting a bunch of angry when you wake up on out and about, then this enables you to quickly birds. Word Wit is an snap the right side and at the app is for you. No regis- reimburse friends entertaining app that If you stumble upon the right time. Turn this app tration required, simply with just a few phone helps you get smarter. perfect paint color at a on at bedtime, place your connect through a text taps. Venmo could It walks you through restaurant downtown, phone under your sheets, message and you’re sent be the most valuable (or is it threw?) easily snap a pic and this app and it will monitor you a link where you can fol- tool to keep your bank confused words, also will make a color match. as you snooze. Sleep low the other phone on a account—and your referred to as evil word This is, of course, a Cycle wakes you up in a map for up to four hours. friendships—in check. twins, and then tests plug for a certain brand; light sleep phase instead Peace of mind + less nag- your knowledge of them. cost: Free. iPhone, however, it will get you of a deep phase, making ging = a win-win app. You’ll sound smarter Android, Blackberry, and in the ballpark for what- the mornin’ more plea- before you know it. cost: Free. iPhone, the web. ever shade you want. surable for everyone. Android, WinPhone7, cost: $1.99. iPhone cost: Free. iPhone, cost: $.99. iPhone. and Blackberry. and iPad. Android, and Blackberry.

summer 2012 9

Business Travel

How the Marriott School Is Helping Students Land Jobs and Internships

ack Peterson came to the Marriott School’s MBA program with a clear goal: J to graduate with a better job so he could provide for his young family. After his son Jack Austin was diagnosed with autism, Peterson felt strongly that he needed to get additional education. He wanted to qualify for a career that would enable him to provide his son with necessary health care—some- thing beyond what his engineering job provided. A BYU MBA made sense for many reasons: the Marriott School is a top-ranked business school with an impeccable track record and an aggressive placement program. Less than a year into his MBA program, Peterson is on his way to achiev- ing his targeted career goals, having lined up a summer internship with Boeing. But securing that position wasn’t easy. “Boeing was at the top of my list. However, during my first phone interview, I was anxious and didn’t present myself that well,” Peterson says. “But the MBA program organized a trip to Seattle, which gave me a second chance to showcase my abilities and land By Todd Hollingshead another interview with Boeing.” Illustrations Like hundreds before him, Peterson is a by Jack Molloy beneficiary of the

summer 2012 11 Marriott School’s successful career place- isolation from major population centers, is Marriott School fits the mold of a top-thirty ment initiative—currently placing about 90 school-sponsored career trips. school, with two exceptions: age of the uni- percent of graduate and 75 percent of under- Career placement trips take students versity and distance from a major popula- graduate students. to major cities on the East and West coasts tion center. The career placement initiative is a and in the Southwest and Midwest to expe- The average distance for top-thirty MBA multipronged, school-wide effort to help rience a corporate atmosphere and meet programs from a major U.S. population center, graduates make the transition from degree with recruiters from Fortune 500 compa- such as New York, Los Angeles, or Chicago, is to paycheck. The initiative has three major nies and other major employers. The trips about forty miles. BYU is more than six hun- objectives: reach more companies, place give students an opportunity to meet with dred miles from the closest big city. more students, and increase the number of prospective employers and leave positive “We can sit back and accept our fate, or offers students receive. impressions. we can be more aggressive and overcome In fact, when it comes to offers, Marriott “BYU students are phenomenal, but the challenge of location,” says Dean Gary C. School leaders don’t just want to coax the they’re not well known in some areas of the Cornia. “We decided to do the latter.” number up a bit, they want to double what country,” says Jim Engebretsen, assistant Doing this has meant investing time, is already an impressive number. The idea is dean for corporate relations. resources, and careful planning to get to make sure students have more than one The major reason for this is that, unlike more students in front of recruiters—from option when they graduate. any other top business school, BYU is geo- Amazon to Cisco to Goldman Sachs. The main cog in this initiative, and graphically isolated in the Mountain West. The effort is paying off. This past year the tool for overcoming BYU’s geographic Richard Lyons, dean of UC–Berkeley’s Haas Marriott School placement rates increased School of Business, has indicated that the 14 percent for graduate students and 5 per- cent for undergraduate students. “When we go to these big companies, the students’ eyes are completely opened to what it’s like to work for them,” says Paige Gardiner, who leads the undergraduate marketing trips. “When they step on these Placement Objectives corporate campuses, they can start to dream about their careers. It’s hard to shoot for a goal you can’t visualize.” Objectives 2010 2015 Preparing for Takeoff In 2004 Engebretsen started taking a small 1. Reach more companies 350 700 group of finance students to Manhattan to meet with current and former colleagues from Lehman Brothers, JP Morgan, and Goldman Sachs and with contacts from 2. Place more students* 67% 90% alumni in the area. Almost immediately, internships and job offers started cropping up. As opportunities opened, interest in the visits increased, both 3. Increase quantity .92 1.5 from students and companies. of offers** To accommodate the growing interest from companies, Keith Read, vice chair of the school’s National Advisory Council, began * Percentage of Marriott School students seeking employment who accepted making large conference rooms available at jobs within three months of graduation. the Cerberus headquarters on Park Avenue and invited companies to present to students. **Average number of job offers per student seeking employment—includes Now finance trips include visits to a those who did not receive any job offers. few major company headquarters—such as Goldman Sachs—as well as meetings in Cerberus board rooms, where dozens of companies come to the students. “We bring in six or seven companies a day on three different tracks,” Read says. “We

12 MARRIOTT “We can sit back and accept our fate, or we can be more aggressive and overcome the challenge of location. We decided to do the latter.”

have between forty and fifty companies mak- ing presentations during three days: invest- ment banks, commercial banks, investment Last year students took a career placement firms, private-wealth-management compa- trip to Los Angeles as well, and Kim says nies, and investment advisors.” he hopes to keep Los Angeles, along with energizes or drains you is an important first Read says the students break up into potential trips to Boston and Washington, step,” Komenda says. groups for the back-to-back-to-back hour- D.C., as part of the annual rotation. Kim says it’s just as important for stu- long presentations. Each company does a “If you want to get a job and you sit here dents to learn about the city as it is for them forty-five-minute presentation with a fif- in Provo, it’s not going to happen,” Kim says. to meet with finance professionals. teen-minute Q&A. “We are competing with the Princetons and “Some students may be interested in Having the majority of the companies the MITs of the world, which are all so close finance and living in New York City in the- come to one site saves time and allows stu- to these major firms. If we don’t do things ory, but they’ve never been there,” he says. dents to maximize every minute of their to help our students get out there, then they “Some go and realize that it isn’t something three- or four-day trip. are at a substantial disadvantage.” they want to do. And that’s perfectly fine.” “To try to shepherd forty kids through Recently graduated finance major Matt Whether or not students decide these the New York subways and then have them Komenda can attest to the importance of get- big cities are for them, company executives registered at a company site would take a lot ting out there. quickly learn that Marriott School students are of time,” Read says. The former president of the Marriott capable, strong, and qualified to fill positions. What started with five or six students School’s Investment Banking Club, Komenda is now up to 110 students annually, says made four trips to New York City—sleeping Getting Their Boarding Passes Kim Smith, managing director of the Peery on his brother’s couch—before he secured a Currently, the Marriott School organizes Institute of Financial Services. position with Goldman Sachs. career placement trips for junior under- As the New York investment-banking Komenda, a Mesa, Arizona, native, graduate students and first-yearMBA stu- trips grew more popular and successful, believes trips to Manhattan not only provide dents. The summer after each of those two the Marriott School started doing the same opportunities to meet with potential employ- academic years is the most crucial time for thing in San Francisco with venture-capital ers but also give students a glimpse of the students to find internships. and private-equity firms. New York minute. With the goal of securing these intern- Now there are thirty to forty students “New York is very different than Provo, ships, the career placement trips primarily who trek to the Bay Area each October. and determining whether the lifestyle there take place in the fall. The undergrad trips

summer 2012 13 are open to majors across the university, First-Class Experience a great product here; we just have to show with students from engineering, humani- For the past seven years, Dick Smith has it off.” ties, economics, and other programs joining been taking MBA students to Silicon Valley. Last year Amazon took twelve BYU accounting and finance students. As opposed to the finance trips to NYC, interns, six of whom ended up in full-time Interested students submit résumés where companies come to the students, positions. Another Seattle success story to trip advisors, who put together résumé Dick leads his group to the headquarters of happened this year with a group of stu- books of the most qualified candidates. The each company on the itinerary. dents who visited Boeing. Seven students books are then sent off to the companies Dick, director of MBA career manage- organized the first-everBYU MBA visit to students will meet with. ment, says the trips started as a service to the airplane manufacturer. Six of those stu- “The books also help recruiting for the both the students and the tech companies. dents were interviewed for positions and school as a whole because instead of get- “We started placing students there, and three of them accepted internships, includ- ting just one or two students, companies are they were saying, ‘Gosh, this is so expen- ing Jack Peterson. looking at hundreds of strong candidates,” sive,’” he says. “So we took them out there “This was the first time Boeing had Kim says. so they could understand the cost of living hired interns from the BYU MBA program,” Students who are selected for a trip and know the area better.” Peterson says. “The recruiting coordinator attend a number of preparation meetings, Almost immediately, BYU MBA students said we were really well prepared.” where advisors put them through mock inter- saw great success in Silicon Valley, land- Peterson is a first-person witness to views, question-and-answer sessions, general ing internships and jobs with Apple, Cisco, the preparation the Marriott School career grilling, and fine-tuning. Advisors also help Symantec, eBay, Adobe, and others. Dick placement initiative provides students. students choose professional clothing. estimates that 95 percent of the students From interviewing strategies to résumé The most vital part of their preparation who make the trip to Silicon Valley eventu- building, Peterson says the program trains may be the research that is built into the ally land offers at companies there. its students well. preparation meetings. Selected students The trips have been so successful that “Coming into the MBA program I felt study up on the companies they plan to meet he and his team have started taking MBA that I was good at interviewing, that I had a with and produce reports on those firms, students on tech trips to Seattle as well, strong résumé, and that I knew how to net- which are presented to advisors prior to where students have visited companies work,” Peterson says. “But after participat- their official visits. like Microsoft, T-Mobile, Boeing, and ing in the program, my eyes were opened to Students generally are assigned two or Amazon. the possibilities of how I could better posi- three companies to research. Advisors also The Seattle excursions usually last three tion myself to showcase my abilities.” help them come up with at least three solid days and include visits to eight or nine com- Another major offering of the initiative questions for each of the companies. panies. Like Silicon Valley, Seattle is becom- is access to networking opportunities with And since most of the trips include flying ing a hub for MBA placement. Marriott School alumni. on red-eyes across the country and meeting “We’ve developed such good relation- Some of the career placement trips with executives only a few hours after touch- ships with Amazon that we’ve become one include face time with alums, many of whom down, faculty also provide strategies for of their core schools, even though they work for the companies the students are vis- staying awake and besting jet lag. don’t come to campus,” Dick says. “We have iting. The meetings are often informal, such

14 MARRIOTT Stoddard Awards Provide a Tailwind for Students Students, being students, usually don’t have enough Kim and other career placement professionals who of the green stuff on hand to fly across the country to work closely with the students make recommenda- visit hiring companies. tions on which students are the best fit for the awards. The Marriott School, with the help of generous To qualify, the candidates have to do extensive plan- donors, has developed a solution to lower the financial ning and research on the companies they want to visit. barrier that might keep qualified students from board- Family members say George and Elma Stoddard’s ing airplanes. The George and Elma Stoddard family has light- generosity stems from the value they placed on edu- ened travel costs with the recently established cation and diligence. Stoddard Career Advancement Awards. The awards George Stoddard was only sixteen when he left help business students reduce their out-of-pocket his home in Queens, New York, to study at BYU. He expenses by providing financial help while looking for graduated in business in 1937 and was the only Utah work in a major city. The awards have helped about student awarded a scholarship to Harvard Business seventy-five students this past year, its first year in School. Stoddard earned a master’s degree from existence, with a goal to help more than three hundred Harvard and married Elma Skelton in 1942 while serv- students annually by 2021. ing in the Navy. “The commitment for the students is that they go somewhere with a group organized by the school,” Kim “We are absolutely thrilled to have the Stoddard says. “The awards are for those who have expressed Awards and have this program available to our stu- strong interest to work outside the .” dents,” Gardiner says.

to come to Provo, but when I said my BYU would be one of a half-dozen schools a goal was to replace myself two hundred as pizza dinners in church cultural halls, and particular company turns to when hiring. times with younger and more energetic are sometimes organized by Management But there is another purpose that goes BYU students, the tone of the conversa- Society chapters. above and beyond the business aspects of tion changed,” Kim recalls. “As I’ve talked Alums talk about housing, cost of living, the Marriott School. with church leaders in other areas, they are the pros and cons of the area, and anything Before Kim joined administrators at extremely interested in this effort. It’s help- else the students have on their minds. BYU, he was an executive at Goldman Sachs ing BYU students find jobs, and it’s a great “Our alums in these companies have gone and an area seventy for the LDS Church. way to build the kingdom.” ahead of us and have made it really easy for While living in New York City, he witnessed us to get in,” Smith says. “Their support has strong growth in church membership but a About the Author made my job a lot easier.” lack of leaders. Todd Hollingshead graduated from BYU with a He noticed that when BYU graduates degree in communications in 2004. After work- Frequent Hires took jobs out East, they not only helped ing as a reporter for the Salt Lake Tribune, One way to accomplish the school’s place- strengthen the reputation of the school Todd joined BYU’s University Communications ment objectives is to make BYU a strategic but also provided needed leadership and office in 2007, where he works as a media-rela- recruiting school—or core school—for as strength to the growing congregations. tions manager. He and his wife, Natalie, live in many companies as possible. As a core school, “I got a lot of grief when I left New York Orem with their two (and a half) children.

summer 2012 15 by robert g. gardner by the numbers Celebrating Summer There are ninety-five beauti- ful and bright days this year to revel in the pleasures of sum- mer. Stock up on sunscreen and consider these important numbers as you prepare for some sunshine. 16:06:04 Hours of daylight at BYU on 20 June 2012

Summer solstice is the longest day of the year and marks the beginning of summer in the Northern Hemisphere. If you’re in Rovaniemi, Finland, or anywhere above the Arctic Circle on this special 49.7 million Wednesday, you’ll enjoy twenty-four hours of straight Gallons of frozen yogurt produced in the U.S. solar exposure. If you love frozen yogurt, you’ll love this. According to the USDA, frozen yogurt production increased more than 8 percent during last year while ice cream production in the U.S. fell. Still, it’s going to be a while before yogurt takes over the freezer section. Ice cream is far and away the most popular frozen dairy product, with an average of more than four gallons dished up each year for every American. That’s twenty-six times the amount of yogurt fermenting in the freezer.

Source: USDA

16 MARRIOTT distance of The longest watermelon-seed spit on record

Pucker up and get practicing if you intend to 61best the distance 3set by Clark Hodgson in 1988. This year’s seed-spitting championships occur on Saturday, 8 September, in Pardeeville, Wisconsin. The official rules state that while “all spitting methods shall be acceptable,” denture-wearing athletes whose teeth travel farther than the seed will be judged solely on the distance the seed travels. With an average of about 300 seeds per watermelon, ammunition should be easy to come by.

Source: pardeevillewatermelonfestival.com $80 Cost of an America the million Beautiful Annual Pass 189 number of annual visitors to the top twenty-five Owning one of these gets you through the entrance gate at more theme parks worldwide than 2,000 recreation areas managed by five federal agencies, It may not surprise you that Disney dominates the list of most- including the Bureau of Land Management, Forest Service, and attended theme parks. In fact, attendance at Disney parks take the first the National Park Service. Consider using your pass to visit eight slots and account for 44 percent of the top parks. What might Yellowstone, the country’s first national park, established in 1872 surprise you is that numbers three and four by President Ulysses S. Grant. Although the oldest, Yellowstone are in Japan: Tokyo Disneyland and Tokyo is only twenty-second on the list of most-visited national parks Disneysea, where in addition to a churro with 3.7 million happy gawkers last year. you can also buy a gyoza bun and a tapioca Source: nps.gov mango drink. The number one spot goes to Walt Disney World’s Magic Kingdom, with nearly 17 million annual guests. Historically, the busiest days in the kingdom are Monday, Thursday, and Saturday.

Sources: aecom.com and disneyworld.disney.go.com

number of pyrotechnic mishaps sending Americans to hospital 8,600 emergency rooms each year Summer starts off with a bang, which sometimes is followed by a bandage. About 70 percent of firework-related injuries in the U.S. occur during the first month of summer. Of the 8,600 patients treated, 40 percent are under fifteen years old. But don’t let these figures frighten you. While firework usage continues to rise, the rate of injury has dropped significantly during the past thirty years.

Sources: cpsc.gov and americanpyro.com

summer 2012 17 ∆ BUSINESS ∆

Growing up in Central Florida, Erik Jacobsen pretty much knew he wanted to be a cowboy by the time he was twelve or thirteen years old. What he didn’t know was pursuing his passion would lead to an MBA, join- ing The Church of Jesus Christ of Latter-day Saints, and marrying the daughter of a Scottsdale, Arizona, dentist. Today Erik runs Florida’s Deseret Ranch, one of the largest privately owned ranches in the U.S., with more than 42,000 head of cattle; 1,700 acres of citrus groves; row crops such as potatoes; forests of pine, cypress, and palm; and a complicated eco- system that is home to more than 380 species of wildlife. Erik says with a sly grin that his wife, Renee, a spirited mother of six, has met a lot of the wildlife on the ranch—much of it with the bumper of the family’s Suburban.

JOSEPH OGDEN photography renee Jacobsen Erik Jacobsen MBa, 1990

“I don’t try to hit anything,” Renee says mining, forestry, citrus, row crops, and large we lived,” he says. “After a little while, I found self-consciously. But the family is keeping a amounts of water. the rancher over the biggest property in the list of her victims, which include a cow from “We have an extensive strategic planning area and asked him, ‘If I wanted to manage a neighboring ranch, multiple armadillos, a process here on the ranch that enables us to a big ranch someday, what should I do?’ He wild boar, some raccoons, three buzzards, look at a lot of things,” Erik says. “We iden- advised me to get a degree in animal science.” Erik’s truck, and a wild Osceola turkey that tify new initiatives and are able to convert After studying at Polk Community she says vomited all over the window. She many of those into action plans.” College for a short time, Erik transferred to also came precariously close to running Another part of managing the ranch the University of Florida and completed a over a giant indigo snake that stretched is taking care of a lot of land near a met- bachelor’s degree in animal science. across both lanes of the road. “It was this ropolitan area. The northern boundary of “With my degree, I landed a job at the big around,” she says, eyes widening, as the ranch almost touches the city limits of Deseret Ranch as a cattle foreman super- she holds out both hands until her fingers Orlando. “Municipalities have needs. They vising two other cowboys and taking care almost touch. “I had to lock the doors.” need places to put their garbage and places of about four thousand cows—giving them Renee’s wildlife adventures aside, both to grow, and they’re always looking for new shots, rotating their grazing, testing them for Renee and Erik say there aren’t too many sources of good water,” he says. “We have to pregnancy, and weaning their calves,” he says. downsides to living on the ranch. “It takes manage the conflict those challenges inevi- “I spent a lot of time on horseback.” a bit longer to get the kids to school and can, tably bring.” “Paul Genho, the former general manager at times, feel a little isolated,” Erik concedes. These challenges seem to invigorate, of Deseret Ranch and current president of But looking out across the lush landscape rather than wear on, this cowboy business- Farmland Reserve, became my mentor,” Erik with palms in the distance and bald eagles man who has learned patience and disci- says. “He taught me how to be a good cattle- soaring overhead, one can’t imagine finding pline along with the finer points of running a man and introduced me to the business of a more magnificent spot. huge agribusiness. ranching.” “It has taught our kids to get up early and Working on the property with Genho and learn about work,” Erik explains. “My oldest becoming a cowboy other Mormons, Erik became acquainted son, Christian, broke and trained his own Erik grew up in central Florida and says his with the church. horse. When children turn fourteen, they parents had nothing to do with agriculture. “If you would have asked me what a are able to work in the groves or on a cattle His dad worked for the phone company, and Mormon was before I came to the ranch, I crew. It can be a real confidence builder for his mom stayed home to raise him and his would have told you they are people who young kids working alongside professionals.” younger brother. wear black clothes and ride around in bug- The ranch is owned by Farmland Reserve, “I landed several jobs before I could drive gies,” he smiles. “The church was pretty Inc., a related entity of the Church of Jesus a car—working on small ranches near where obscure in the South.” Christ, and run as a for-profit venture. And like most successful ventures, it requires great expertise. But the size and scope of “This is a magical spot to the enterprise also demand a unique blend of business acumen, natural intuition, and live and raise a family. some horse smarts. While the core business on the ranch We love the people.” is cattle, Erik and his crew also man- age a hunting business, sod production, manager over the Milford, Utah, farm and a farm in Yuma, Colorado. “Smithfield needed someone with Erik’s discipline and calm demeanor,” Renee says. “We had conflicts and all kinds of problems get- ting the Utah farm up and running. But when Erik decides to do something, it just happens.” The Utah farm eventually produced 1.2 million hogs per year. Erik says, “They Intrigued by the way many of the peo- all went to California to be sold under the ple on the ranch lived, he began to casually Farmer John label as bacon, sausage, and investigate the church. hot dogs. We even raised pigs that became “Paul also kept close tabs on me and one Dodger Dogs sold at Dodger Stadium.” day brought up the idea of me getting an Then, out of the blue, came an opportu- MBA. He tossed out going to BYU. I applied nity to return to Florida. to several schools, including the University of Florida, the University of Central Florida, Herding the Business and BYU,” Erik explains. Roping New “Returning to Florida was not a logical deci- Opportunities sion by any stretch,” Renee says. “But we The Letter that With an MBA, Erik’s career headed in a new both had separate but powerful experiences Changed Everything direction. Paul hired him back on at the that gave us the very unambiguous feeling “The first response I got was from BYU,” he ranch—this time as an area manager. Erik that we needed to go.” says. “I opened and read the letter. It was oversaw citrus, managed some of the cattle, The church had more plans for the one of those moments in my life when I and took on special projects such as building Deseret Ranch, and Paul had been pro- had such an overwhelming feeling about it a five hundred-acre reservoir. moted to president of Farmland Reserve. He that I just signed the acceptance and said, Leveraging his training in finance, orga- wanted Erik to take over in Florida. ‘I guess I’m going to BYU.’ I wasn’t a mem- nizational behavior, and operations, he began The vision was to vertically integrate ber of the church and didn’t know a soul at assuming a larger role. After a five-year stint cattle production, Erik explains. The strat- the university. I left my horse at the ranch, back in Florida, Smithfield Foods came egy was to buy a feed yard and additional loaded my truck, and drove west. It was a knocking with a new opportunity . . . pigs. ranches to create an exclusive flow of cattle major change for me. I was suddenly sur- Smithfield Foods was starting swine that would be differentiated genetically. rounded by LDS people.” production in southern Utah, and it wanted Erik returned to the ranch as general A lot of pivotal things happened to Erik’s help launching the venture. “Pig farm- manager and vice president of cattle and cit- Erik while earning his MBA at the Y. He ing is not a glamorous business,” he says, rus, with responsibility for Deseret’s cattle says, “I joined the church; met my wife, almost laughing. “But I had a really good operations in Texas, Oklahoma, Nebraska, Renee Brenchley; and made the transition experience helping to set up a business and Utah, Wyoming, Montana, and Canada as into a professional career as a manager. I seeing it flourish.” well as Florida citrus in Naples, Ruskin, and got excellent training that has served me For the first six years, Erik oversaw Clewiston. through my whole career. I loved every development, permitting, construction, and He had a good mentor and excellent minute of being there.” hiring. He was then promoted to general training.

summer 2012 21

“We’re making good progress toward our new enterprise to utilize some of our water,” It’s not easy being married to someone so goals with the cattle,” Erik says. “We’ve been Erik says. “One of Frito-Lay’s plants is about disciplined,” Renee says, smiling. “His expe- able to add value by taking our herds out of forty-five minutes from the ranch, and we rience on the pig farm—acquiring permits, the commodity beef category and creating a discovered we might be able to fill a gap in planning, and managing the controversy— completely traceable product. It is a big deal its production cycle.” has really paid off.” not only to control the quality but also to Erik involved the company in the ensure food safety.” ranch’s strategic-planning sessions. With The Next Horizon “We breed the herd so it can thrive in the a guaranteed customer, the ranch moved “It would be really hard to leave,” Renee says. heat, humidity, insects, and heavy rainfall of into the potato business—installing drain “That’s why we don’t think about it. This is Florida’s subtropical climate,” Erik explains. tile and putting in high-efficiency overhead a magical spot to live and raise a family. We “We also carefully monitor production for irrigation systems that deliver water to the love the people. There is a certain humility, weight gain, feed efficiency, marbling, and crops during the dry season and take it off in grit, and genuineness that come from work- tenderness.” the wet season. ing on the land.” The Florida herd utilizes the positive In addition to spuds, the ranch grows Erik says they’re in a good situation: “I characteristics of Angus, Simmental, Red sod, harvests palms, mines fossilized sea- feel like I’m where I’m supposed to be right Poll, and South Devon combined with shells, and maintains an active wildlife- now, for me and my family. I don’t know Brahman cattle. This hybrid is well adapted management program that involves some what’s next. My goal is to do what I’m doing to the climate, produces some of the highest forty-three hunting clubs. better than anyone else has ever done weaning weights in the industry, and deliv- it before.” ers excellent-tasting beef. Good Neighbors He’s modest when it comes to talking But the land and animals aside, one of the much about specific achievements on the Unearthing biggest challenges of running this multi- ranch, instead focusing on what’s left to do. Prospects faceted operation is dealing with people. “We’re looking down the road, five, ten, fifty “Use it or lose it” is the refrain for water in More than 3.5 million Floridians live in the years,” he explains. “I think we’ll have the Florida. Consequently, land owners in the area immediately surrounding the ranch. water rights secure, the master planning state must demonstrate responsible stew- For the past several years Erik has spent in a good place, and the citrus business a ardship over this valuable resource. And a big chunk of his time with lawyers, city offi- little stronger. I hope to be able to see all that’s where spuds come in. cials, and planners. They’ve been working that through.” “We had worked with Frito-Lay in other with the county on master planning a small The landscape is almost ethereal. places in the country and were looking for a portion of the ranch closest to Orlando and Spanish moss hangs from giant oaks. St. Cloud, Florida, for eventual development Stands of cypress, palmettos, and palms by other entities. ring the horizon. Cows graze lazily on thick “I spend more than a third of my time grass as a flock of waterfowl glides to its managing legal and planning issues,” he says. next feeding. “That’s just part of running a modern ranch “Sometimes I walk out in the morn- near a growing metropolitan area.” ing, and the sun is coming up, and I’m on Renee has seen it before. “Erik is the this beautiful piece of property, and I think, most organized and self-disciplined man ‘Man, I sure am lucky to have this job.’” I’ve ever met. He can take a million pieces and put them together time and time again.

22 MARRIOTT class begins with everyone looking In the class, taught by professor Rayman make management decisions—whether to intently at the same spreadsheet on their Meservy, undergraduate and graduate stu- raise prices, reduce prices, or increase the laptops. Today’s task: learning how to cal- dents alike learn how to master spreadsheet amount of units you’re producing.” culate financial ratios—like debt-to-equity, skills to support business decision making. Students from all majors and emphases asset turnover, and net profit margin—with “Spreadsheets are the most powerful within the Marriott School are invited to the click of a button. tool out there,” says Meservy, who has been become spreadsheet Jedis by enrolling in The classroom gets louder as students teaching the class for four years. “My guess the course and sharpening their skills. go to work, using Excel functions to pull is that 90 percent of people using spread- “This class gives students a strong back- information from companies’ online income sheets use only 5 to 10 percent of the func- ground that employers love, because they statements and balance sheets. tions they offer.” are able to be fast and efficient and they They may not be Padawans, but stu- In each class students learn a new skill know how to use tools no one else does,” dents in ISys 515 and MBA 615, Spreadsheets or way to solve a problem. Topics covered Meservy says. for Business Analysis—more popularly include graphing techniques, data validation, An internship supervisor told one of known as “Jedi Spreadsheets”—are trained sensitivity analyses, and pivot tables. Meservy’s students that he could have a to use Excel spreadsheets as the ultimate Early in the semester, Meservy presents full-time job if he took the spreadsheets analysis tool. a case of a company trying to decide how class. Another former student was working on pivot tables for a local law firm. His supervisors “This class gives students a strong background asked him to run some analyses, thinking it would that employers love, because they are able take him weeks. In under two hours, he came back to be fast and efficient and they know how to with the results and sev- eral additional suggestions. use tools no one else does.” Experiences like these aren’t unusual; Meservy many computer chips to produce and how says students relay similar stories every to ship them at the cheapest cost. By setting semester, and he receives emails from up a solver in Excel, the students take on graduates explaining how they are using the the challenge and find the best combination tools in many different industries. solution to maximize profits and minimize “Spreadsheets were the reason busi- costs. And that’s just one day of class. nesses needed to have computers early on,” “We do a lot of what-if type analyses where Meservy says. “Good skills in this area will you can change quantities or prices and see always be in demand because of the flex- how it flows to the bottom line,” says Trevor ibility they add—you’re not just solving one Flint, an MBA finance student from Ogden, problem, you’re solving all sorts of business Utah. “It gives you a good idea of how to application problems.”

summer 2012 23 by emily smurthwaite edmonds illustrations by christian northeast

24 MARRIOTT Peter Madsen takes the admonition to turn lemons into lemon- Madsen’s latest research, published in the Journal of Management, follows his interest ade quite seriously. in risk and error to the airline industry. His article indicates that the airlines performing In grad school Madsen, now a Marriott School organiza- closest to their financial goals are the least tional leadership and strategy professor, became fascinated safe, whereas accident risk decreases among those that are performing further away from with how organizations learn from catastrophes. “Most of my their financial goals. In other words, an unprofitable airline research focuses on how they deal with and try to prevent rare, can’t afford to have an accident, and a pros- pering airline has the resources and ability bad events,” says Madsen, who earned his PhD at the University to make sure its safety precautions are up- of California, Berkeley. “Whether mistakes happen internally to-date. It’s the airlines bobbing around their goals that tend to lose focus. or externally, companies can glean information that allows “When an organization is trying to hit a certain target, its behavior changes depend- them to reduce their chances of being involved in accidents.” ing on how close it is to that target,” he says.

summer 2012 25 In the study Madsen decide what’s good enough and reach those Most organizations’ decision makers drew upon theories goals, Madsen explains. tend to stick with their routines, Hendron that are typically used to That’s where targets or aspirations says. evaluate investment risks. come in, he continues. “Companies will set “Only when a problem appears, such as He found there’s a 7 percent goals for the next year or quarter. They’re the possibility of missing a performance decrease in the likelihood of an not focused on attaining the maximum pos- goal, are they motivated to do anything accident for every 10 percent deviation in sible, but they’re trying to hit their attain- new or change,” he says. “Firms performing an airline’s performance from its financial able goals,” he says. poorly or below their expectations provide goal, whether that deviation is above or Companies don’t aim to do amazingly the perfect setting to motivate managers below the target. well, echoes Mike Hendron, a Marriott to look for better ways to do things or to Madsen says that it is dangerous from a School assistant professor of organiza- pursue new opportunities. Without change financial standpoint when companies build tional leadership and strategy. “They base their survival might be at risk.” new plants or make acquisitions, but the their targets on the company’s past perfor- Vinit Desai, an assistant professor of risk is in the investment. “They may lose mance or on the performance of their peers. management at the University of Colorado their investments, but if something really In a sense, they need to ‘keep up with the Denver, says behavioral theory of the firm big happens then there are possibly large Joneses’—run a bit faster than the nearest applies to a variety of organizational settings. gains,” he says. competitor or keep earnings growing at a few “It’s based on aspects of human behavior Accident risk is different, Madsen percent a year to keep the analysts happy.” and psychology that can also explain how explains. “It’s humans at stake, not money. Instead of a potentially very large gain, there’s a potentially very large loss,” he says.

“When an organization is trying to hit a certain target, its behavior changes depending on how close it is to that target.”

Southwest Airlines executive chair Herb Kelleher echoed this idea not long after the low-fare carrier was hit with a $10.2 mil- lion safety violation in 2008. “Being unsafe would be the worst business strategy any airline could have,” he acknowledged at a hearing before the House Committee on Transportation and Infrastructure.

Theory In Flight Madsen’s research is more than an exami- nation of the airline industry. When you look at the big picture, his research has significant implications for the behavioral theory of the firm. This organizational theory, introduced by Herbert Simon in the 1950s, is built upon the idea that rather than trying to maximize things, leaders of organizations are trying to

26 MARRIOTT Ratio of Accident Rates Relative to the Accident Rate of an Airline Performing at Its Profitability Aspiration

1.2

1.1

Accident Rate 1.0 Relative to 0.9 That at the Aspiration 0.8

0.7

0.6 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 Operating Margin-Aspiration

people make decisions in other settings, correctly acknowledged the thousands of a company dips into negative territory. such as in public agencies, nonprofits, and complaints for what they really were: near “There is a window of performance politics,” he asserts. misses,” Madsen points out. below expectations where organizations Desai, who attended grad school with Examining these close calls and identi- increasingly behave in novel and innova- Madsen, says that recently the theory has fying them is one way a firm can apply the tive ways, which is cool because you usu- been used to explain important types of behavioral theory. ally think of that sort of behavior from the organizational decisions with fairly good How companies react to near misses most successful firms across the industry,” accuracy—decisions such as when com- might differ depending on how well they Desai acknowledges. “This theory says that panies innovate, acquire other companies, are performing relative to their aspirations, it makes sense, in some cases, to root for or start new factories and, in the case of Hendron says. the underdog.” Madsen’s paper, how and when companies “Those performing very well may not pay devote resources and attention to safety. enough attention to close calls and may not Safe Travels “We’ve seen an era in which organizations learn anything. If they fail to examine the Even with these tools to analyze airlines’ in different industries have experienced causes, odds are that eventually disaster will safety tucked under his hat, Madsen doesn’t massive failures because they were unable to strike,” he says. really care which logo is on his plane’s maintain or enhance their operational safety Desai says the theory highlights two rudder. and process reliability,” Desai says. things managers should watch for. “The first “I never set out to find which airlines are For example, in 2001, Toyota, the maker is complacency when their organizations unsafe,” he says. “Instead I’m focused on of Lexus, received a sharp increase in com- are performing successfully,” he explains. developing a generalizable theory of when plaints about acceleration problems. The “The second is for managers, investors, and organizational risk for accidents goes up.” company downplayed the grievances until a other stakeholders to not count out organi- Airlines have only gotten better during California Highway Patrol officer and three zations that perform slightly below expecta- the past decade, Madsen says. of his family members were killed in a Lexus tions for short periods of time. These orga- “Even a 7 percent increase in accident because the gas pedal stuck. The attention nizations often bounce back and outperform risk is still incomprehensibly small,” he says, this accident received in the social and tradi- in the future.” noting a study from the early 2000s that indi- tional media realms convinced the company There is another aspect to consider, says cated if someone flew on a U.S. commercial that the complaints weren’t happenstance. Desai, who has studied this theory for ten airline every day, statistically, it would take Toyota eventually recalled more than 6 mil- years. “When performance is so far below 36,000 years before he’d be killed in a crash. lion vehicles and lost about $2 billion in the aspiration level that the organization’s Madsen doesn’t break a sweat when his North American sales. survival is threatened,” he says, “survival flight over the Rockies hits a bit of turbu- “The crisis could have been avoided or instincts tend to kick in and the organiza- lence. “Your risk of being killed in an auto dramatically mitigated if Toyota—a com- tion becomes more risk-averse and less accident is significantly larger than your risk pany that seemed to be at the head of the likely to innovate.” of being killed in a plane accident,” he points class—had recognized the deviation and However, it’s not all doom and gloom if out. “The airline industry is very safe.”

summer 2012 27 School News MBA Alumni Network Reaches Out “Students can find mentors, and alumni who are experienced but looking Matt Bunker potential students can connect with us for a career change. is leading a to learn what the program is like rather You can find theBYU MBA Network charge trying to than through reading statistics,” Bunker online at LinkedIn, facebook.com/ connect the past says. “I also want alumni to know that byumbanetwork, and at twitter.com/ with the present we’re here to help them improve their byumbanetwork. These feeds include while planning professional lives.” program updates, upcoming events, and for the future. The network is also tapping into social other news. Questions about the network As manager media to better connect with alumni. can be directed to [email protected]. of the BYU MBA “We’re starting with our newest Alumni Network, Bunker is establish- graduating class and working backward Accounting Programs Ranked ing connections that people can turn with subsequent graduating classes, let- Top Three for Seventeenth Year to and rely on. The BYU MBA Network ting them know of our presence online,” For the seventeenth straight year the introduces alumni, current students, Bunker says. School of Accountancy received a top- and potential students to one another One of the most exciting tools the BYU three ranking from Public Accounting Report by hosting events and distributing an MBA Network has created can be found (PAR), reinforcing its position as one of email newsletter. on its official LinkedIn group page. There, the nation’s best accounting schools. Bunker’s aim is to create a strong, under the Career Connections subgroup, This year’s ranking places BYU third easily accessible network in which its members can connect with recruiters among undergraduate and graduate members can connect with each other. from select businesses. This feature is for programs, against universities such as

Romney Institute Hosts Fairs for Job- Seeking Students

In a typical search for jobs and internships, students seek out the compa- nies. The Romney Institute of Public Management, however, is finding ways to bring company recruiters to students. The Romney Institute hosted two career fairs during winter semes- ter—local government and nonprofit—giving students a chance to gain industry-specific knowledge from top professionals, establish connections, and even interview with recruiters about available internships and jobs. “These fairs are an excellent way to introduce ourMPA students to dif- ferent professionals,” says Tanya Harmon, director of MPA career services. “They help us gather multiple recruiters on campus at one time.” The third-annual local government fair, held 8 February, featured repre- sentatives from twenty governmental entities, more than the two previous years. Of those participating, about a dozen internships, part-time jobs, or First-year MPA students Lauren Jackson and Kate Baxter discuss internship possibilities with Steve full-time jobs were available or announced at the fair. Thacker, city manager of Centerville, Utah. The local government fair also featured a keynote lecture by Bob O’Neill, executive director of the International City/County Management Association. emphasis students. Nine nonprofit organizations participated in the new During the lecture O’Neill shared advice he received during graduate school fair, held 26 January. Among those participating, six of the organizations that changed the way he thought about his future. held interviews for internships. “Do the most interesting thing you know the least about next,” O’Neill During the keynote lecture, Kyle Caldwell, CEO of the Michigan invited the audience. “Think of this as a challenge for your career.” Nonprofit Association, gave nonprofit industry–specific tips such as what Considering the success of past local government fairs, the Romney nonprofits are looking for, what kind of jobs are available, and how to find Institute decided to host another fair this year catering to nonprofit a job in the industry.

28 MARRIOTT Each participating school formed a receive funding and other resources to team with the challenge to develop a busi- incorporate principles of social problem ness plan and presentation focused on solving within their research projects and School News marketing a Nutraceutical Corporation student mentoring. product to Utah’s Hispanic community. The teams were composed of three stu- dents each, which included heritage and nonheritage Spanish speakers. The com- the University of Texas at Austin, the petitors spent many hours after school University of Illinois at Urbana-Champaign, working on the details of their platforms and the University of Michigan. BYU is the and refining their language skills. only top-ranked institution that doesn’t After viewing the Spanish-only presen- offer a PhD program. tations, the executives from Nutraceutical In an additional PAR poll, BYU account- Corporation awarded Skyline High School ing programs received the second-most first place. Timpview High School and first-place votes from professors who Orem High School came in second and Gibson and Brewer will concentrate Left: Stephen Gibson Right: Jeremi Brewer didn’t rank their own programs No. 1— third, respectively. on expanding the Ballard Center’s new indicating the respect BYU has earned program, the Microenterprise Education among the nation’s top professors. Financial Times Rates Initiative. To fulfill this initiative, the “Receiving this recognition is a valida- byu HR and Accounting fellows will teach students about the tion of the quality of our students, fac- Teaching No. 1 day-to-day culture of a microenterprise ulty, and curriculum, all of which have The MBA program has two big reasons to operator, using a curriculum they created helped build our fine tradition,” says celebrate with the Financial Times rating with their collected research. Kevin Stocks, director of the School both their human resources and account- Gibson’s expertise is displayed in the of Accountancy. “It opens tremendous ing teaching No. 1 worldwide. The Times’ principles he used to found the Academy opportunities as our graduates prepare teaching rank comes from a survey of for Creating Enterprise, an organization to enter the workplace.” alumni. The London-based paper also that teaches returned LDS missionaries ranked BYU’s MBA program ninety-eighth from poor nations how to establish small byu ciber Hosts High School in its Global MBA Ranking 2012. business ventures. Business Language Competition To be considered for the global rank- Brewer, who holds a doctorate in ings, schools must meet key criteria—two Hispanic studies with an emphasis in of which are international accreditation culture, poverty, and necessity entrepre- and at least four years of program exis- neurship, works as the Mexico country tence. The Financial Times surveyed more director for the Academy for Creating than 20,000 alumni from the world’s 150 Enterprise. leading business schools. Surveyed alumni “I love working with BYU students and were asked to weigh in on which courses seeing their vibrant drive for excellence,” were taught well at their alma maters. Brewer says. “I love the passion they have “We are thrilled that this ranking gives to help individuals struggling in poverty.” High School Language Competition first-place team us external recognition of the quality of members from Skyline High School. our programs,” says Kristen DeTienne, Associate Dean Receives Students from Utah high schools tested professor of organizational leadership Outstanding Faculty Award; their language and business skills in and strategy. “Overall, the stronger each Fifteen Faculty and Admins the third-annual High School Language emphasis is, the stronger the MBA program Also Honored Competition, hosted by the Whitmore will be as a whole.” Global Management Center/BYU CIBER and co-sponsored by Nutraceutical Ballard Center Names Corporation and the Center for the Study New Fellows of Europe at BYU. Two international educators will continue “Our goal is to help students inter- to bring their innovative expertise to BYU ested in foreign language discover that as newly named fellows for the Ballard there are other ways to use the lan- Center for Economic Self-Reliance. guage—not just as a tourist but also in Businessmen and entrepreneurs a career setting,” says Cynthia Halliday, Stephen Gibson and Jeremi Brewer James D. Stice, associate dean, received event organizer and managing director have been named Ballard Research the 2012 Outstanding Faculty Award, the of the Whitmore Global Management Fellow and Peery Research Fellow, highest distinction from the Marriott Center/BYU CIBER. respectively. As fellows, the practitioners School, at its annual awards night.

summer 2012 29 The Tanner Award, first presented in 2010, is the business school’s highest School News honor, presented to a staff or administra- Marriott School tor who embodies the integrity, leader- ship, humility, and stewardship of the Announces 2012 late N. Eldon Tanner. The Teaching Excellence Awards for outstanding instruction were given to Hawes Scholars John Bingham, associate professor of organizational leadership and strategy, and Keith Vorkink, professor of finance. Teppo Felin, associate professor of organizational leadership and strategy, received the Scholarly Excellence Award for outstanding efforts in research and publishing. The Citizenship Awards, which recog- nize the commitment of faculty in giving administrative and developmental ser- vice to students, faculty, and programs, were given to Michael Thompson, associate dean, and Patti Freeman, chair of the recreation management and youth leadership department. From left, Royce Riddle, Zachariah Rodgers, Michael McInelly, Moriah McClanahan, Casey Green, Cecilia Yiu, Douglas Hervey Jr., Julie Edgin, Stephen Haynes, and Christopher Farnsworth. Roger McCarty, director of experien- tial learning, and James Arguello, supply The Marriott School named tenMBA candidates as its 2012 Hawes Scholars. technician in the department of military The honor, which carries a cash award of $10,000, is the highest distinction science, each received Excellence given to MBA students at the school. Awards, given to staff or administrative “This is not purely an academic award,” says Craig Merrill, MBA program personnel who demonstrate excellence director. “Those who are nominated for the award are nominated because in management, professionalism, charac- they make the MBA experience better for people around them—they make ter, and initiative to improve. the classroom experience better, they help other students do or learn more For their years of service, the school and get more out of the program.” also recognized retiring and departing The 2012 Hawes Scholars are second-yearMBA students Julie Edgin from faculty William Baker, professor of Monument, Colorado; Christopher Farnsworth from Orem; Casey Green from management communication; Burke Centerville, Utah; Stephen Haynes from Brisbane, ; Douglas Hervey Jackson, associate professor of business Jr. from Ashburn, Virginia; Moriah McClanahan from Bowling Green, Ohio; management; James Hansen, professor Michael McInelly from Seattle; Royce Riddle from Holladay, Utah; Zachariah of information systems; Scott Smith, Rodgers from Boston; and Cecilia Yiu from Hong Kong. professor of marketing; Bernell Stone, Students and faculty nominate and vote on each year’s Hawes Scholars. Final professor of finance;Brent Wilson, selection is made by the Hawes Scholar Committee and is based on academic professor of finance; andHoward Gray, performance, leadership maturity, and a commitment to high ethical standards. professor of recreation management and Named for successful corporate executive Rodney A. Hawes Jr. and his wife, youth leadership. Beverly, the award was created in 1998 to recognize the accomplishments of graduating MBA students. STUDENT NEWS

RMYL Students Place First in National Quiz Bowl Another fifteen faculty, staff, and admin- including the Karl G. Maeser Excellence At one point the BYU recreation man- istrators were also honored. in Teaching Award, the highest teaching agement and youth leadership team Stice began his career at BYU in award given by the university. was down more than 2,000 points. 1988 as a professor in the account- Cynthia Halliday, managing director But that didn’t stop its members from ing department. He has also served as of the Whitmore Global Management turning things around and taking assistant director and director of the Center and director of the Cardon home the first-place trophy at the MBA program. Stice has received numer- International Sponsorship program, annual National Recreation and Parks ous awards during his tenure at BYU, received the N. Eldon Tanner Award. Association Quiz Bowl.

30 MARRIOTT “The first round was scary, but when All teams worked on a fictional lever- the categories for the second round came aged buyout, examining whether or not on the screen, we looked at each other to purchase The Children’s Place retail School News and smiled,” says team captain Elicia stores. Approaching the scenario from Merwin, an RMYL senior from McAllen, strategic and financial points of view, Texas. “We knew those topics really BYU’s team created a recommendation well. Going into the final round, we were in just four days—a judgment that takes double the next highest score.” companies months to decide. BYU’s win at the annual quiz bowl was This is the third year BYU has From left, Spencer Clawson, Adam Mabry, and part of the weeklong National Recreation competed in the Wharton competition. Scott Cole. and Parks Association Congress recently This year’s team included second-year held in Atlanta. The team members com- MBA students Adam Mabry from parking spot. At the second-annual peted against universities from across Mesa, Arizona; Scott Cole from Tempe, International Business Model the country, including the University of Arizona; and Cory Steffan from Salt Competition, XoomPark won the grand Mississippi, Texas A&M, and California Lake City. They were joined by first-year prize of $12,000 for its idea of a parking Polytechnic State University, which won MBA students Spencer Clawson from reservation website. XoomPark bested last year’s competition. Salt Lake City and John Mayfield from five other teams at the competition, Merwin and her teammates, RMYL South Jordan, Utah. sponsored by the Rollins Center for seniors Catherine Truman from Entrepreneurship and Technology. Mapleton, Utah; Miranda Deighton BYU Team Wins International At the competition, the finalists, from Sedro-Woolley, Washington; and Business Model Competition including teams from Harvard and Alexi Trotter from Fairfield, California, A BYU business may have created the University of California, Berkeley, began preparation in August. The team the perfect solution for those who presented before a panel of judges was assisted on its way to victory by are always searching in vain for a and a live audience by explaining how faculty advisor and RMYL professor Brian Hill. Accounting Program Leads Best Schools in cpa Exam Pass Rate

any of the other top-ten accounting programs. In the most recent U.S.News & World Report

From left, first-place winners Elicia Merwin, Catherine rankings of undergraduate accounting programs, Truman, Alexi Trotter, and Miranda Deighton. BYU ranked third behind the University of Texas at Austin and the University of Illinois at mba Students Hit High Mark at Urbana-Champaign. National Competition When comparing pass rates among U.S. News’ A team of BYU MBA students received top-ten universities, however, BYU ranks first with second place and a $1,000 cash prize 79.1 percent, the University of Michigan second with at the 2012 Wharton MBA Buyout Case 76.5 percent, and the University of Pennsylvania Competition, beating out many Ivy third with 72.8 percent. CPA exam pass rates are League and international schools. The based on first-time and repeat undergraduate and high-profile competition, which took place graduate test takers. in Philadelphia, tested graduate students Anthony Wadsworth, a second-year MAcc stu- on their leveraged-buyout knowledge. dent from Panaca, Nevada, is studying for the CPA “How well we did speaks to the quality exam. He recently passed the BEC section on his of the students and education in the first attempt and is hoping to complete the other MBA program,” says Gary Williams, The focus ofBYU ’s accounting program is to three sections of the exam this summer. finance professor and a team advi- prepare its students to be successful in the profes- “BYU does a great job of covering all of the CPA sor. “To me, this validates that we can sion. Before that objective can be accomplished, exam topics, but at the same time, the courses aren’t compete with the best.” however, they must first meet the qualifications to just CPA exam prep classes,” Wadsworth says. “The The five MBA students competed and enter the field. A recent statistic—CPA exam pass classes actually prepare you to become a competent placed alongside top schools such as rate—reveals that BYU is doing this better than professional.” Chicago University and Northwestern, which placed first and third, respectively.

summer 2012 31 financial return to the investor. “An investment, as opposed to a dona- tion, helps people be accountable for the money they receive and helps them per- form well,” says Wilfried Eyi, a senior finance major from Libreville, Gabon, and fund associate. “The idea that you can analyze a business and see how it Brad Moss, founder of React Games, presents at the will impact a whole class of people, like 2012 Student Entrepreneur of the Year event. fishermen in Indonesia or women entre- preneurs in India, is fascinating.” The competition, sponsored by the The Ballard Center provided this Rollins Center for Entrepreneurship and internship opportunity in which students Technology, recognizes student entrepre- could work with companies while learn- neurs for running profitable companies ing about impact investing. while in school and comes with a cash Last semester fund associates prize of $10,000. Andrew Scheuermann, a strategy “This is no small feat,” says John Ken Frei, founder of XoomPark, they tested their hypotheses and made senior from Eden, Utah, and James Richards, faculty advisor for the competi- presents at the 2012 International Business Model Competition. changes to their business models. The Zelnick, a second-year MAcc student tion and associate director of the Rollins finalists were judged on the evolving from Troy, Ohio, were part of a team Center. “These students carry credit process of establishing a business and hired to research whether investing in hours and are running companies with a how well their model addressed poten- an Indonesian company would be a good million dollars in revenue. It’s incredible.” tial customers’ needs. venture. The team worked endless hours During the annual event, run by BYU’s “The competition rewards student to compile analyses of the company and Collegiate Entrepreneurs Organization, business founders for identifying and look at competitors, the market, and student business owners competed for a validating the assumptions they make how the company was projected to grow. chance to win a combined total of nearly when setting up their companies,” says The team presented its research to the $20,000. Three finalists presented their Jeff Brown, Rollins Center assistant chief officers of the San Francisco–based businesses in front of a live audience and director. “The business model approach investment fund—an opportunity not a judging panel. forces founders to get outside and meet many business students have. Judges select a winner based on with customers upfront to gain insight “Investment companies tend to be demonstrated qualities and traits of a before spending time and capital on pretty small, so when you’re working successful entrepreneur, lessons learned, moving the company forward.” with them you do tend to work with revenues and profit, execution of sound Nearly $30,000 was awarded to the the CEO, CFO, or managing director,” business principles, and job creation. finalists. Second place was given to Zelnick says. “It’s somewhat intimidat- Harvard team Excelegrade, an online ing at first, but the experience is good MBA Students Place Third software tool for teachers. Third and because you become more natural at International Logistics fourth places were awarded to BYU around those people.” Competition teams AutoBid, which provides insur- Six MBA students won third place at the ance estimates to auto body shops, and 2011 Sam M. Walton College of Business FlexLeg, a company offering prosthetic International Graduate Logistics Case braces for injured legs. Competition, held at the headquarters of Sam’s Club in Bentonville, Arkansas. Investments Taking Over “This is the third time we’ve placed in Donations with Impact Investing the top three in this prestigious com- A group of BYU finance students are petition,” says Cindy Wallin, assistant finding unique ways to use their invest- professor of global supply chain manage- ing skills while helping those in poverty ment. “Placing high is evidence of the worldwide. outstanding quality of our MBA students Through the Ballard Center for Game Creator Named 2012 and programs.” Economic Self-Reliance, students help Student Entrepreneur of the Year This marks the fifth year thatBYU improve living conditions of the poor From his humble beginnings as owner of competed against graduate students and learn about impact investing by a lemonade stand to becoming founder from across the globe to solve a complex interning with the University Impact of a million-dollar gaming company, supply chain case. After accepting their Fund. The idea of impact investment Brad Moss was rewarded for his latest challenge, the team spent the next rests on a goal to benefit poor people entrepreneurial endeavors by winning twenty-four hours creating a solution, around the world while still bringing a the Student Entrepreneur of the Year. which was presented to the judges.

32 MARRIOTT Effective Product Packaging School News Can Be Counterproductive, New Study Finds A new study has found that the same persuasive packaging that can lead consumers to buy a particular product can also cause them to use less of it once they take it home—thus reducing its long-term sales. The counter-intuitive phenomenon results because consumers trust the packaging claims so much that they believe they don’t need to use as much of it to accomplish a task. Think of a household cleaner, says Darron Billeter, the Marriott School professor who co-authored the study. “Powerful cues in packaging allow cus- tomers to conclude that some products are more effective than others,” Billeter says. “Through these cues, customers conclude that using a little of the product will go a long way.” The study appears in the Journal of Marketing Research, with Johns Hopkins Carey Business School assistant professor Meng Zhu as lead author. J. Jeffrey Inman of the University of Pittsburgh is the other co-author. The researchers note that previous academic studies have established a link between strong marketing cues and con- sumer choice. However, the influence of such cues on post-purchase use has gone uninvestigated, until now. The researchers offer possible solutions, such as employing packaging cues that stimulate purchase without strongly implying effectiveness or using effectiveness cues in advertisements and outer packaging but removing them from the bottle or tube that contains the product.

support from BYU’s Whitmore Global are put back into the fund for future Management Center helped the students classes to invest. attend the competition. “The true value of Cougar Capital comes from the practical application of Student-Run VC Fund Turns 15x the theories we learn in class,” says Carl Profit on Investment Haynie, the fund’s director of external MBA students have accomplished what relations. “It becomes more than a class some investors only dream of: selling when we deal with real money and have their investment with a return of nearly the responsibility to make decisions with BYU MBA teammates smile after their win at the fifteen times the original cost. profound effects.” Walton Case Competition. The Marriott School’s student-run The team consisted of second-year venture capital fund Cougar Capital MBA students Casey Green from recently sold its stake in tech company Centerville, Utah; Heidi Hunsaker Fusion-IO, generating one of the largest from Ogden, Utah; Royce Riddle from exits ever by a student-run firm. Holladay, Utah; and Jordan Wilson from Cougar Capital’s class of 2009 com- Toledo, Oregon. They were joined by pleted the original investment and per- first-yearMBA students Adam Charles formed due diligence on the company. from St. Gallen, Switzerland, and David Cougar Capital is an evergreen fund, Luke from Craig, Colorado. Financial meaning all profits from investments

summer 2012 33 FACULTY NEWS However, the study found that for couples in which both spouses play, 76 School News Online Role-Playing Games percent said that gaming has a positive Can Hurt Marital Satisfaction, effect on their marital relationship. Says byu Study Interestingly, for those who do game Online role-playing games negatively together, interacting with each other’s affect real-life marital satisfaction, avatars—their online persona—leads according to a BYU study published in to higher marital satisfaction. However, the 15 February Journal of Leisure Research. both must be satisfied with their mutual The study reports that 75 percent of participation, especially the individual spouses of sword-carrying, avatar-loving who plays less. gamers wish they would put less effort “Not all video games are bad,” into their guilds and more effort into Ahlstrom says. “With any type of gaming, long-term goals and beliefs, combines their marriages. The researchers, led by consider the content; how much time a six-week training program with a cell graduate student Michelle Ahlstrom it is taking; how it is affecting you, your phone coach to help former criminals and recreation management professor schooling, work, sleep, body; and espe- change their lives for the better. The three Neil Lundberg, studied 349 couples to cially how it is affecting your spouse and were joined by co-authors Leslie Kawai, learn how online role-playing games marital relationship.” an adjunct faculty member of organiza- affect marital satisfaction. The researchers believe the problem tional behavior, and Burt Burraston, an What the researchers found confirms could be more severe than the study associate professor of sociology. popular opinion with some interesting shows because they found that many In their findings, the program new details. The study revealed it’s not dedicated gamers were not willing to reduced recidivism among juveniles by the time spent playing games that caused participate in the study. Ahlstrom and 40 percent. From a sample of seventy dissatisfaction but rather the resulting Lundberg were joined by BYU co-authors juveniles, twenty-eight youth were given arguments or disrupted bedtime routines. Ramon Zabriskie, professor of recre- the training and then a cell phone coach These issues can cause problems such ational management and youth leader- for a year. Whereas 90 percent of the as poorer marital adjustment, less time ship; Dennis Eggett, associate research control group were rearrested within spent together in shared activities, and professor of statistics; and Gordon B. the next year, only 54 percent of those less serious conversation. Lindsay, professor of health sciences. who received the training and coach The study showed that gaming is were rearrested. Those who were rear- dominated by men, but there is a con- Book Outlines Methods for rested after receiving training and the tingent of women gamers who play with Reducing Recidivism cell phone coach took, on average, more their spouses. When it comes to preventing criminals than twice as long to be rearrested than “In those gaming couples where the from returning to crime, successful those who did not participate in the marital satisfaction was low, the same methods can be hard to come by. A RealVictory program. issues existed,” Lundberg says. “For Marriott School professor has teamed up The training consists of six classes example, if they argued about gaming and with RealVictory, a recidivism-reducing that invite participants to analyze their Seventy-five percent of spouses bedtime rituals were interrupted, even program, to publish a book that looks at personal desires and then help them see of online gamers wish their though they gamed together, they still solutions to the social problem. what kind of behavior will lead to fulfill- significant others would put more had lower marital satisfaction scores.” Helping Offenders: What Works? was ment of those goals. effort into their marriages. written by a team of researchers led by The cell phone coach solidifies the David Cherrington, an organizational training to ensure that the goals are not leadership and strategy professor. forgotten. Each participant is given a cell “There’s a big push for evidence-based phone, donated by Cricket Wireless, and results because the government has receives automated phone calls as many spent millions and millions trying, incar- as two times a day. The interactive calls cerating, and supervising criminals,” says check in on the participants and provide Bruce Bennett, RealVictory executive a prerecorded message of either encour- director and Marriott School alumnus. agement or congratulation from a close “It’s a huge issue. Officials no longer want friend or relative. to spend money on a program that is not Cherrington and Bennett say they proven to work.” have witnessed many examples of the Bennett asked Cherrington and changes that the program can initiate Stephen Bahr, a professor of sociol- in people’s lives. The rewards of their ogy, to research the effectiveness of the involvement inspired them to write the RealVictory program. The program, which book, and they hope the program can helps offenders align their actions with influence more people.

34 MARRIOTT Alumni News New Calgary Chapter a Success Management Society chapter? Calgary stakes and explained the purpose Early in 2011 a group of professionals in As a member of the society’s steering of the Management Society. Those in Calgary, Alberta, Canada, were trying to committee, he helps new chapters get attendance realized a chapter was exactly think of ways they could network with started. Harmer was visiting Alberta on what they had been looking for. A month other LDS businesspeople and help business and stopped by Calgary’s LDS later Harmer started the chapter with their unemployed associates find jobs. Employment Office to ask if they had an twelve members. Then in walked Chet Harmer with organized group of LDS businesspeople. Today, the N. Eldon Tanner Manage- a proposition: Why not form a BYU Harmer met with representatives from ment Society chapter in Calgary averages

Success from the Trenches

Jerry Koenig knows a thing or two about working in the trenches. In his more than sixty-six years of job experience, Koenig has been no stranger to challenging tasks, as he has used his dedicated work ethic to achieve great success. Born in the depth of the Great Depression, Koenig started his first job at the age of twelve as a newspaper delivery boy for Newsday. At age twenty his work at the New York Telephone Company was halted when he was drafted to serve in the U.S. Army. After his discharge two years later, Koenig attended BYU, where he graduated in industrial management in 1960. Koenig knew exactly where he wanted to start his career and submitted only one job application to his company of choice: IBM. He was hired as a facility plan- ner in the Data Systems Division, and it was there that time there, Koenig was approached to help the company Koenig faced one of the largest challenges of his young prepare for tradeshows, and he fell in love with event career, which turned out to be his proudest moment. management. IBM had recently shifted its strategy to make all of its A few years after his retirement from IBM, Koenig and technologies compatible with one another, an initia- his wife, Sami, started their own event planning business, tive they called System/360. Koenig was promoted to King Services. For seventeen years they have put on manage the facility, planning for the huge increases in conferences and trade shows in nearly every major U.S. manpower and facilities that would determine the suc- city for a number of public and government entities. With cess of System/360. no other staff besides hired help in each new city, King “Failure on my part could have seriously impacted this Services has run the Defense Logistics Agency Troop vital project,” he recalls. Support Food Show for the past eight years, one of the Under pressure of thousands of new employees and biggest military tradeshows. equipment needing space to operate, Koenig planned “It’s a complex and challenging event that involves and completed the new facilities so the project could stay working with the nation’s leading food producers,” Koenig on schedule. System/360 would become one of IBM’s says. “But it is an outstanding event because of the great most successful projects, and Koenig prides himself on purpose it serves in feeding the military.” his contributions. Although the economy has slowed the number of events “This project showed the impact the people in the in recent years, Koenig has no plans on the horizon to retire, trenches can have on a major company when they put even after decades of work. forth the effort,” he says. The Koenigs have two sons and live in Marietta, Georgia. Koenig stayed with IBM for decades, working in numer- He enjoys spending time with family and is currently writ- ous design and logistical positions. Toward the end of his ing a book about the Bible.

summer 2012 35 integrity in the business community,” Renton continues. “As an established busi- Alumni News ness networking group, we need to reach Sales in the Fast Lane out to the community and speak up.” Matthew Bowman likes leading Today Harmer, Renton, and others the pack. His salesmanship has are working together to set up more landed him a prestigious award Management Society chapters in other and created a career leading fast- regions of Canada, including Toronto, growing sales and customer service Ontario, and Edmonton, Alberta. Active companies. chapters already exist in Red Deer, Bowman, a 1992 management Alberta; Lethbridge, Alberta; and London, graduate, was recipient of a Utah Ontario. Business 2012 SAMY award, given For those interested in setting up a to the top twenty sales and market- chapter, contact Rixa Oman, executive ing executives in Utah. The award, in director of the BYU Management Society, its inaugural year, is based solely on at 801-422-6824. the impact salespeople have made to the bottom line. Bowman was Management Society Establishes chosen from hundreds of applicants for his work at Allegiance, an innovative Chapter in Singapore feedback and survey company. Under Bowman’s leadership, the company’s Since 1977 the Management Society quarterly lead count increased by nearly 400 percent and the price per lead has made an impact throughout the was cut nearly in half. world by promoting moral and ethical In March 2012 Bowman blazed another trail as he became vice president leadership. This winter that impact grew over demand generations at Teleperformance, where he oversees the very to include another branch in Asia. Lee beginning of the global company’s sales cycle. Radebaugh, director of the Whitmore “This role was created especially for me, which allows me to define the value Global Management Center/BYU CIBER, it can bring to the company,” Bowman says. “It is part art and part science, traveled to Singapore to help establish but it really is as much of an art form as it is a science,” he says. the nation’s first chapter. New technology has opened up the world of demand generation and “We have worked for several years to allowed people like Bowman to cultivate relationships with prospective cus- be recognized by the government,” says tomers before they are ready to talk to a salesperson—a task Bowman calls Ah Chuan Ho, chapter organizer and a mixture of sales and marketing. It’s an area he expects to grow along with BYU graduate. “After an extensive pro- technology, especially in the business-to-business sales world. cess, we have met the requirements and Aside from his fast-paced life in sales, Bowman also has a passion for have been cleared to proceed with the another fast mover—classic cars. After being on the committee of Utah chapter formation. We are excited to go Concours d’Elegance, Bowman unexpectedly took over the 2010 car show just ahead and officially do something good in three months before the event. The annual event raises money for a number the name of Brigham Young University.” of local charities by showcasing dozens of the world’s best classic cars. Even Radebaugh praised the efforts of those with a short turnaround, Bowman was able to create a successful event. involved for their perseverance and hard Bowman and his wife, LaDawn, have three children and live in Draper, Utah. work to receive approval. When he isn’t leading the sales world, Bowman enjoys golfing, mountain bik- “To pull everything together to set ing, and camping and is sure to keep blazing ahead in the fast lane. up the organization hasn’t been easy,” Radebaugh says. “The Management Society will be a real blessing to company leaders and businesspeople in Singapore.” more than eighty people at meetings. all members in the chapter for its success. In the chapter’s inaugural meeting, Each month the chapter hosts gatherings, “If you get one person excited, that’s including networking luncheons, speak- not good enough,” Renton says. “You ers, and service projects. need a whole bunch of people in the “This is now one of the most active room saying ‘I’m interested, when can Management Society chapters in the we meet to get things going?’ That’s what world, and it’s less than one year old,” happened to us in Calgary.” Harmer says. “It’s because members of Renton says membership in the the LDS Church wanted to help others, Management Society has many benefits, and they were ready and took hold of it.” including help with job searches, profes-

Bruce Renton, VP of membership, sional development, and networking. Chapter president Leonard Woo addresses members of credits the enthusiasm and dedication of “The bigger picture is being a voice for Singapore’s Management Society.

36 MARRIOTT Radebaugh directed the group to hold stayed for nine years. She also worked Outside of work Wilks enjoys sports, meaningful activities and programs for as a bookkeeper and buyer for a Utah music, and his involvement with the its members and gave instruction to align furniture store and as office manager for Make-A-Wish Foundation. He and his Alumni News its goals with the Management Society’s a California medical center. wife, Carolyn, have four children and live core objective—to grow moral and ethi- Fife says one of the biggest accom- in Clifton Park, New York. cal leadership worldwide. plishments of her career was the opportu- Singapore’s economy is known for its nity to combine her business and interior 1984 convenience in doing business, making design expertise to refurbish a local Nelson Hafen, a the country’s market very competi- health care center. Fife retired in 2001 1984 finance gradu- tive. Chapter president Leonard Woo and now enjoys traveling, taking photos, ate, went on to earn believes the Management Society will and being outdoors. She and her husband, his MBA from Loyola have a strong impact on business leader- David, live in San Marcos, California. Marymount University. ship with so many opportunities present. With positions as a “With the strong support and resources 1980 business owner and senior financial plan- from the Marriott School, we’re confident Jerry A. Rose earned ner under his belt, Hafen is currently CFO to move ahead, organize the Singapore his bachelor’s degree in of Zion Mountain Ranch, an expansive chapter, and make meaningful contribu- business management cabin facility adjacent to Zion National tions to the country as well as to its in 1980 before start- Park in southern Utah. members,” Woo says. ing a twenty-six-year Hafen is president of the St. George The Singapore chapter is the eighth career with General chapter of the BYU Management Society established Management Society chapter Electric. There his positions ranged from and also sits on the board of directors in Asia and one of 105 chapters world- general manager in GE Appliances to vice for the Tuacahn Center for the Arts and wide. The organization gives its members president of global product management. Tuacahn High School. Hafen has been an the opportunity to build lasting and In 2010 Rose joined United Tech- active mentor to undergraduate business meaningful business relationships and nologies Corporation Fire & Security as students at BYU since 2005. He and his friendships based on ethical values. vice president of product management. wife, Laurel, have four children and live in There he leads a global team for the $7 St. George, Utah, where they enjoy read- Class Notes billion fire and security division as it ing, traveling, and watching BYU sports. delivers quality products to more than 1963 one million customers. Rose and his 1987 Arnold Corbridge, a 1963 accounting wife, Judy, have four children and live in Larry K. Long earned graduate, spent eighteen years at Roy Sarasota, Florida, where he enjoys golfing, his bachelor’s degree Farms Inc. before retiring as CFO. He fishing, and volunteering with the Boy in finance fromBYU in currently sits on the farm’s board of Scouts of America. 1987 and now works as directors and works as president of AVC chairman of the board, & Associates, an accounting and tax ser- 1981 treasurer, and COO of vice company. Retirement hasn’t slowed After graduating with Builders Insurance Company, a regional Corbridge. He participates in several his BS in marketing in workers’ compensation firm. Prior to business and community boards and is 1979, Russell Wilks joining Builders Insurance, he was CEO also president of the Yakima chapter of decided to stick around of Prestige Lighting and L.B. Properties the BYU Management Society. Provo to earn his MBA and worked in the finance department at He and his wife, Victoria, have served in finance, which he Nevada Power Company. two LDS Church service missions. They did in 1981. His career has since taken him Long is a fraternal twin who married an have a blended family of ten children and around the globe, including a stint as chair identical twin, Tracey. They have six chil- live in Yakima, Washington. of the executive committee of the board of dren and live in Las Vegas, where Long is directors of First Leasing Bank in Bahrain, involved in the community. He has sat on 1968 the first bank of its kind in the country. the board for Spring Valley Little League Lily Fife, a 1968 In 2001 Wilks co-founded Overland for twelve years, held a variety of church general business gradu- Capital Group, where he is currently leadership positions, and has been actively ate, has turned her president and a member of the board of involved with Scouting. In his spare time, degree into an eclectic directors. His company reaches out to Long enjoys traveling with his wife, boat- career across state and both domestic and international inves- ing, and coaching his sons’ baseball teams. industry lines. After tors interested in U.S. real estate and earning a second degree in environmen- equipment leasing. Wilks also recently 1993 tal design in 1971, Fife started work as co-founded Vista Entertainment Capital Bryan Hardman has worked nearly a data administrator at Hughes Aircraft to provide equity investments to the his entire career in the medical finance Company in California, where she entertainment industry. industry. The 1993 marketing graduate

summer 2012 37 began his career with 2000, Malinovski Favero also recently led the company’s Quaker but after a started with Deloitte national partnership with ESPN for the Alumni News few years made the in Washington, D.C., Winter X Games, a great combination of switch to health care where he worked his his love for snowboarding and his pas- and hasn’t looked back. way from consultant to sion for marketing. Hardman is regional manager. Malinovski Favero and his wife, Brooke, live with vice president for MedAssets, the indus- now works as managing member and their four daughters in Denver. try leader in financial management. In principal consultant at Chicago Advisory this position he has regional sales stew- Group. Outside of his career, Malinovski Kevin Ball earned his ardship for clinics and hospitals across provides free consultations to small busi- master of informa- the Rocky Mountain states. nesses in the U.S. and his native Russia tion systems from Hardman also serves as chair of the on soliciting foreign investments and the Marriott School Denver chapter of the BYU Alumni entering foreign markets. in 2003 and went Association and previously served on the An All-American swimmer during his straight to work at executive committee of the Colorado time at BYU, Malinovski now coaches a the world’s largest public oil company, Management Society for seven years. professional water polo team and actively ExxonMobil. He held a number of posi- Hardman and his wife, Lisa, have five supports the development of youth tions with the company before settling children and live in Highlands Ranch, sports in Russia. Malinovski and his wife, into his current position as IT manager Colorado, where he enjoys road biking Kristina, live in Vienna, Virginia. over the Downstream and Chemical and improv comedy. Manufacturing division, where he man- Stephanie Probst is ages IT staff at fifteen refining and manu- 1998 a stay-at-home mom facturing plants across the nation. Since graduating from with strong business Ball is an active member of the the Marriott School focus. A 2000 MBA Marriott School’s Information Systems with his MBA in 1998, graduate in finance, Advisory Board and loves mentoring and Sergio Pitbladdo has Probst has a deep presenting to students. He is an avid made an impact on his interest in work-life balance initiatives gardener, jogger, and music composer, native South America. and workforce reentry programs for but his main enjoyment comes from After a few positions in the public sector, women. In 2011 she organized North spending time with his family: his wife, Pitbladdo has settled into a career with Texas Women in Business as a way for Candace, and their four young children. the LDS Church. There his positions local women to network and develop The Ball family lives in Tomball, Texas. have included area planning manager of professionally. She also helped organize the physical facilities department and the Marriott School’s first Women in David Arnold knows regional church employment services Business Conference in October 2011. the importance of manager. Since October 2010 he has been Probst says her main goal is to prepare having candy close at working as the recorder and engineer at women to reenter the workforce before hand. The 2003 MAcc the Montevideo Uruguay Temple. In that they’ve even left, allowing them to maxi- graduate always keeps capacity he oversees all logistical and mize the time they spend with family. candy in his office as recording aspects of the temple, includ- In her free time Probst works as a a way to bring people in for a chat. He ing the payroll, maintenance, and office freelance financial analyst and spends as says it has helped create a sense of ease staff. Pitbladdo is the first recorder/ much time as she can with her children. throughout his career and has turned engineer for a small temple, as the roles She and her husband, Brandon, have five co-workers into friends. are usually split between two people or children and live in Dallas. Arnold spent the first nine years of covered by volunteers. his career at KPMG, advancing from staff In his spare time Pitbladdo enjoys 2003 accountant to senior manager. In 2001 singing in choirs, swimming, and travel- Aaron Favero, a 2003 he received the Community Service ing. He also serves as the BYU alumni MBA graduate, has Excellence Award from KpMG Canada. chapter chair for Argentina. Pitbladdo taken his career to the Arnold recently made a move to and his wife, Susana, live in Montevideo, next level by combin- become CFO at London Hydro, the Uruguay, with their two children. ing his love of the out- electric distribution company for the doors with his business city of London, Ontario, which supplies 2000 savvy. He spent four years as marketing power to nearly 150,000 consumers. He Dmitri Malinovski uses his passion director at the sporting goods company had previously been audit manager over for accounting and sports to advo- Ogio before joining Red Bull North London Hydro while at KPMG. Arnold cate for and make a difference with a America. He currently works as a brand made sure one of the first things he did number of global causes. After graduat- manager, overseeing advertising and field was place his candy dish at his new desk. ing with his master of accountancy in marketing in the Mountain South region. Arnold and his wife, Kathleen, have

38 MARRIOTT six children and live in London, Ontario, says the organizational She is also an Olympics fanatic, having where he enjoys spending time with fam- skills she learned in the attended the past two games in Beijing ily and playing and watching sports. accounting program and Vancouver, with plans to attend the Alumni News are valuable in her life upcoming London Games. 2004 as a homemaker as Matthew Allred gradu- she strives to arrange 2008 ated from the Marriott her busy family’s activities. Her children Three years into his School with his MBA in may be a little more loving than balance career, Joseph Pike has 2004 and immediately sheets. Burnett says one of her favorite already gained a wealth went to work for the parts of motherhood is the unconditional of experience in the Pepsi Bottling Group love she gets from her daughters with human resources world. in Denver. In 2006 he traded his skis for their hugs and kisses. Soon after graduating sunglasses and moved his young family to Burnett and her husband, Russell, with his MPA he joined Hewitt Associates Atlanta. There he works as a senior part- recently moved their family to Bryan, Texas. in Chicago, anxious to learn at one of the ner with executive recruiting firm Hope world’s largest HR firms. Since starting as and Associates, overseeing relationship 2006 a learning and development consultant, building to fill human resources positions Karen Campbell, a Pike has risen through the ranks and is across the country. 2006 accounting gradu- an engagement consultant at the merged Allred and his wife, Maree, live in ate, recently took her Aon Hewitt, managing a team with ten to Loganville, Georgia, with their four talents across the pond. twelve clients. Along the way he worked children, whose activities keep the family She is enrolled in the on and led teams focused on worldwide always moving. one-year MBA program measurement and internal research. in the Saïd Business School at Oxford Pike’s current position puts him in con- Anne Burnett is a great example of how University in England with plans to tact with Fortune 500 companies to gauge accounting skills apply to more than just graduate in September 2012 and pursue employee satisfaction and then advise the business world. A 2004 MAcc gradu- a career in impact investing. leaders on how to better engage their ate, she worked as an accountant for the Prior to starting the MBA program, workers. Pike says he loves helping orga- Utah Association of Realtors for a year she worked for hedge funds in New York nizations better understand their greatest after graduation and now stays at home and London. Campbell is a member of assets—their employees. He and his wife, with her three young daughters. Burnett the Oxford women’s basketball team. Marilyn, live in Highland Park, Illinois. International Success, One Step at a Time A world away from his home in Utah, 1989 new country and have learned enough Chinese to get by. However, when master of accountancy graduate Phillip they realized their local employees were having a hard time closing sales, Hutchings is climbing a ladder to global suc- they knew they needed outside help. cess and sharing his knowledge with Marriott “Being a Marriott School alum, I knew we could reach into BYU and School students. find some great Chinese speakers with solid business backgrounds,” While working with his U.S.-based com- Hutchings says. He also knew that BYU students had the integrity and pany Fortuna Consulting in China for nearly maturity to handle an internship in mainland China and that many a decade, Hutchings noticed that even the returned missionaries had experiences closing sales. Shanghai Little most high-end companies were still using Giant hired three BYU interns for the 2011 summer. bamboo ladders. Hutchings called his friend, The results were outstanding. Hutchings soon found that theBYU the CEO of Little Giant Ladder, and suggested the company expand its interns were training local middle management and also gaining valuable efforts. After a few flights across the globe, a joint venture was formed international business experience. The program was so successful that between Fortuna Consulting; Wing Enterprises, owners of Little Giant; Hutchings plans to expand into more countries in upcoming years. and a local Chinese company. “It was an experiment that worked very well,” he says, adding that he Right away, Shanghai Little Giant began seeing enormous success. loves sharing the experience of working in China with students. “We just wanted to get the brand into China,” Hutchings says. “But we Hutchings and his wife, Sarah, have four children and live in St. George, began to make inroads into other countries across Asia and the Middle Utah, although he spends about a third of his time in China. A hardcore East and are now in more than twenty countries.” sports fan, Hutchings has been coaching youth sports for more than The only problem? Neither Hutchings nor his partner, Reed Flygare, twenty-five years, including his daughter’s and son’s softball and baseball speak a second language. They collaborate with local businesses in each teams that became some of the best in the region.

summer 2012 39 2011 Annual Report BYU MARRIOTT SCHOOL OF MANAGEMENT

school report Faculty Total faculty: 213 Our Mission 37% part-time 1% visiting Education 62% full-time Attract, develop, and place men and women of faith, character, and professional ability who will become (Full-time faculty outstanding leaders capable of dealing with change in with PhDs: 89%) a competitive global environment. Graduate Tuition Scholarship Marriott School vs. top 50 U.S. business schools Advance knowledge using strong conceptual and spiritual (2 semesters) foundations to identify and solve management problems. $50,000 Service $40,000 Serve in academic, professional, and civic organizations, extending the benefits of management education and $30,000 Average top 50 (out-of-state) scholarship to the university, to members of The Church of $20,000 BYU (non-LDS) Jesus Christ of Latter-day Saints, and to the world. $10,000 BYU (LDS) $0 National Rankings 2006–07 2008–09 2010–11 2011–12

RANK PROGRAM SOURCE undergraduate 1st Accounting BusinessWeek, 2011 2nd Accounting Public Accounting Report, 2011 3rd Accounting U.S.News and World Report, 2011 7th Entrepreneurship Entrepreneur, 2011 9th Strategy BusinessWeek, 2011 Top 10 Information Systems TechRepublic, 2008* graduate 1st MBA (regional schools) Wall Street Journal, 2007* 1st MBA (family friendly) Princeton Review, 2011 2nd MBA (emphasis on ethics) Wall Street Journal, 2007* 2nd MBA (entrepreneurship) Entrepreneur, 2011 3rd MAcc Public Accounting Report, 2011 9th MBA (accounting) U.S.News and World Report, 2012 15th MBA Forbes, 2011

*Most recent ranking. 40 MARRIOTT annual report alumni report Where Marriott School Alumni Reside 2% 19% 8% Northeast Pacific West 3% 5% Mid-Atlantic Midwest

Alaska

Hawaii

2% International 43% Utah 4% South Total Alumni: 50,745* 14% *Those who have completed at least twenty-four credit hours at the Marriott School. Southwest

Degrees Granted from 1922 to 2011

Executive MBA 1,531

Executive MPA 1,088

MAcc 4,407

MBA 5,051

MISM 535 Management 23,619

MOB 567* Accounting 12,341

MPA 2,039 Information Systems 783

0 1,000 2,000 3,000 4,000 5,000 0 5,000 10,000 15,000 20,000 25,000 graduate undergraduate

*The MOB degree is no longer offered. The MBA program now offers an OB/HR major. These charts are not a comprehensive list of all degrees that have been offered by BYU’s business school. summer 2012 41 annual report student report Academic Year 2011–12

totals or student demographics mba* mpa* mism macc undergrad weighted avg. Number of applicants in 2011 401 135 71 255 1,282 2,144 Students entering in 2011 (class of 2013) 150 61 42 158 839 1,250 Female 11% 51% 5% 20% 22% 21% International 13% 13% 10% 8% 12% 12% Minority 5% 13% 2% 5% 7% 7% Married 76% 41% 67% 54% 23% 36% Returned missionaries 89% 66% 60% 77% 70% 72% Bilingual 70% 69% 64% 47% 63% 62% States represented 26 17 11 22 40 44 Countries represented 12 6 5 8 34 40 Undergraduate universities 38 14 3 5 na 47 Average age 29 26 25 24 23 24 Average GMAT score 670 na 633 na na 662 Average entering GPA 3.55 3.59 3.71 3.74 3.69 3.68 Total number of students enrolled 312 119 81 331 1,555 2,398

*Does not include 121 Executive MBA and 138 Executive MPA students currently enrolled.

totals or marriott school financial aid** mba mpa mism macc undergrad weighted avg. Number of students receiving scholarships 240 94 30 140 229 733 Percent of students receiving scholarships 77% 79% 37% 59% 15% 31% Average scholarship amount $4,280 $5,134 $1,399 $1,853 $1,718 $3,008 Total scholarships $1,027,237 $482,634 $41,965 259,482 $393,357 $2,204,675 Number of students receiving loans 105 16 4 13 na 138 Percent of students receiving loans 70% 27% 10% 8% na 16% Average loan amount $6,503 $6,276 $8,500 $7,514 na $6,630 Total loans $682,800 $100,420 $34,000 $97,684 na $914,904

**Does not include university or federal aid. MAcc and MISM student numbers include only fifth-year students who are paying graduate tuition—not all students in these programs.

class of 2011 placement mba mpa mism macc undergrad

Average starting base salary $92,277 $45,295 $61,553 $52,936 $50,883 Placed at graduation 78% 51% 86% 94% 56% Placed by 30 September 2011 91% 89% 93% 95% 62%

42 MARRIOTT annual report fund-raising report Contributions from Alumni and Friends

20.67 20 15.77 15 13.05 10.52 10 8.32 5.9 m illi ons 4.97 4.23 4.12 3.93 5 3.32

0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Note: Tanner Building Addition campaign ran 2005–2007.

Marriott School Endowment Growth 137.6 140 135.4 123 122

120 114.7 103.4 101.3

100 92.7

80 73.8 61.4 59.4 57.1 m illi ons 60

40

20

0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Alumni Giving to the Marriott School Median Alumni Gift: $50 Average Alumni Gift: $708 Total Alumni Giving: 6%

16% 16

12% 12 11% 11% 9% 8% 8 7% 7% 7% percen t 4 3%

0

MPA MBA MOB MAcc MISM Accounting Info Systems Management Executive MPA Executive MBA Undergraduate Undergraduate Undergraduate

summer 2012 43 annual report financial report Endowment Report (in thousands)

unrestricted endowment current funding College general $ 26,023 Academic departments $ 12,686 centers and institutes Rollins Center for Entrepreneurship and Technology $ 10,500 Whitmore Global Management Center $ 2,601 Ballard Center for Economic Self-Reliance $ 4,867 Peery Institute of Financial Services $ 5,616 faculty and student support Chairs, professorships, and fellowships $ 26,167 Scholarships and student loans $ 31,428 Business Career Center $ 2,812 Faculty research $ 1,393 Tanner Building Addition maintenance endowment $ 13,524 Total endowment $ 137,617

We gratefully acknowledge the generous support of the school’s National Advisory Council, The Marriott Family Foundation, N. Eldon Tanner Trust, and many other donors who

contributed to the Tanner Building Addition and other programs at the Marriott School. Stephanie Rhodes

Cash Flows for Operations

University budget Student programs Administrative services 15% 78% 15%

Gifts, investment earnings, and other 22% Technology 2%

Teaching and research faculty 68%

sources uses

Note: The university changed its classification of expenses in 2011. These changes are reflected above.

44 MARRIOTT     Professorships

 –   – 

Albrecht, W. Steve James D. Stice KPMG Kevin Stocks Alumni David A. Whetten Marriott Gary C. Cornia Ardis, Glenn D. Douglas F. Prawitt Martin, Rachel Dave N. Stewart Beesley, Horace Pratt Jeffrey H. Dyer Mary & Ellis Steven M. Glover Brown, Denny & Jerri Hal Heaton Passey, James M. Barrett Slade Cherrington, Owen J. James V. Hansen Peery, H. Taylor Covey, Stephen Mack Gary Rhoads Peterson, Joel C. J. Michael Pinegar Deloitte & Touche Monte Swain PricewaterhouseCoopers Research Earl K. Stice Driggs, Douglas & Effie Keith Vorkink Romney, George W. Brad Agle Edwards, William F. Grant McQueen Silver, Harold F. Bernell K. Stone Ernst & Young Boyd Randall Smith, Robert J. Robert L. Gardner Farr Brent Strong Sorensen Family Lee T. Perry Ford Motor Company Michael Swenson Staheli, Donald L. Tom Foster Fred Meyer R. Bruce Money Stone, O. Leslie W. Gibb Dyer Grow, Stewart L. Larry Walters Scott Sampson Hardy, John W. & Nancy S. Marshall B. Romney Brian C. Spilker Hill, Ned C. Todd Mitton Whitmore, Kay & Yvonne Lee Radebaugh J.C. Penney Retail David B. Whitlark

Fellowships

 –   – 

Albrecht, LeAnn Bonnie B. Anderson Peery, H. Taylor Brian Boyer Alumni Nile Hatch Perry, Lee Tom Teppo Felin David & Knight Douglas L. Dean Staheli, Donald L. John B. Bingham Deloitte & Touche Gove Allen Staheli, Donald L. Kristie K. Seawright Deliotte & Touche F. Greg Burton Vest, Kristine V. & Randy J. T. Jeffrey Wilks Edwards, William F. White, Steven V. Garrett, J. Earl Glenn L. Christensen Whitman, Robert A. & Wendy Robert J. Jensen Jones, Alice Belle Conan C. Albrecht Jones, Warren F. Darron Billeter Jones, Warren F. Curtis D. LeBaron We express our sincere thanks to the donors NAC Katie Liljenquist who made these opportunities possible.

   annual report

† Wilkins, Alan L. “Humility in Organizations,” faculty report Handbook of Positive Organizational Scholarship.* Publications † Woodworth, Warner P. “OD Discourse and Domination,” The Routledge Companion to Organizational Change.* The following scholarly publications were written or edited by Marriott School faculty in

2011. Entries followed by an asterisk indicate collaborative work with authors outside Critically reviewed scholarly the Marriott School. Space constraints do not allow for full citations; interested parties may call 801-422-5083 or email [email protected]. journal articles Agle, Bradley R. “Toward a Theory of Stakeholder Salience in Family Firms,” Business Ethics Scholarly and other books † Liddle, Stephen W. “A Web of Knowledge: A Quarterly.* Conceptual-Modeling Perspective,” Lecture Notes † Agle, Brad R., Jeffery A. Thompson, David W. in Computer Science.* Allen, Gove N. and Nicholas L. Ball. “Information Hart, Lori L. Wadsworth, and Aaron M. Miller. Systems Research Behaviors: What Are the “Meeting the Objectives of Business Ethics † Liddle, Stephen W. “Conceptual Model Normative Standards?” Management Information Education: The Marriott School Model and Programming: A Manifesto,” Handbook of Systems Quarterly.* Agenda for Utilizing the Complete Collegiate Conceptual Modeling: Theory, Practice, and Educational Experience,” Management Education Research Challenges.* Billeter, Darron M. “Underpredicting Learning for Integrity: Ethically Educating Tomorrow’s After Initial Experience With a Product,” Journal of † Liddle, Stephen W. “Conceptual Modeling Business Leaders. Consumer Research.* Foundations for a Web of Knowledge,” Handbook Albrecht, W. Steve, Conan C. Albrecht, and Mark F. of Conceptual Modeling: Theory, Practice, and Bingham, John B. “When Organizational Citizens Zimbelman. Fraud Examination, fourth edition. Research Challenges.* Do Bad Things for Good Reasons: Examining Unethical Prosocial Behaviors,” Organization Baker, William H. Writing and Speaking for Business, † Liddle, Stephen W. “Model-Driven Software Science.* second edition. Development,” Handbook of Conceptual Modeling: Theory, Practice, and Research Challenges. Bingham, John B., W. Gibb Dyer, and Gregory † Black, Ervin L. and F. Greg Burton. “U.S. L. Adams. “A Stakeholder Identity Approach to Perspectives on Implementation of IFRS,” Law, † Madsen, Peter M. “High Reliability Organizations Corporate Social Performance in Family Firms,” Corporate Governance and Accounting: European (HROs) in Health Care,” Handbook of Human Journal of Business Ethics.* Perspectives.* Factors and Ergonomics in Health Care and Patient Safety, second edition.* Black, Ervin L. and F. Greg Burton. “The Value Cherrington, David J. and Leslie A. Kawai. Helping Relevance of Financial Statement Summary Offenders: What Works?* Randall, Boyd C. South-Western Federal Taxation— Measures: An International Examination,” Comprehensive Volume, 2012 edition.* Christensen, Ted and David M. Cottrell. Essentials International Research Journal of Applied Finance. of Advanced Financial Accounting. Randall, Boyd C. South-Western Federal Taxation— Boyer, Brian H. “Style-Related Comovement: Individual Income Taxes, 2012 edition.* Dyer, Jeffrey H. The Innovator’s DNA.* Fundamentals or Labels?” Journal of Finance. Randall, Boyd C. South-Western Federal Taxation— † Dyer, W. Gibb. “How to Create Trust in Family Bryce, David J. “A Cost Minimizing Approach to Taxation of Business Entities, 2012 edition.* Firms and Rebuild It When It’s Lost: Implications Staffing Stochastic Demand,” Healthcare Financial for Practice and Research,” Expanding the Frontiers: Romney, Marshall B. Accounting Information Management.* Interdisciplinary and International Perspectives on Systems, twelfth edition.* Bryce, David J., Jeffrey H. Dyer, and Nile W. Hatch. Family Owned and Managed Firms. Romney, Marshall B. Computer Fraud and Abuse. “Competing Against Free,” Harvard Business Review. Gardner, Robert L. Prentice Hall’s Federal Taxation Romney, Marshall B. Investment Fraud. Burton, F. Greg, Thomas J. Wilks, and Mark 2012—Individuals, twenty-sixth edition.* F. Zimbelman. “The Impact of Audit Penalty Spilker, Brian C., John A. Barrick, and Ron G. Gardner, Robert L. Prentice Hall’s Federal Taxation— Distributions on the Detection and Frequency Worsham. McGraw Hill’s Taxation of Individuals and Comprehensive 2012, twenty-third edition.* of Fraudulent Reporting,” Review of Accounting Business Entities, third edition.* Studies. Glover, Steven M. and Douglas F. Prawitt. Auditing Sudweeks, Bryan L. Personal Finance, fourth edition. and Assurance Services: A Systematic Approach, Christensen, Theodore. “Do Managers Use Earnings eighth edition.* Sudweeks, Bryan L. Personal Finance: A Complete Guidance to Influence Street Earnings Exclusions?” College Course, fourth edition. Review of Accounting Studies.* Glover, Steven M. and Douglas F. Prawitt. Auditing Cases: An Interactive Learning Approach, Walters, Lawrence C. Land and Property Tax: A Dean, Douglas L. “Profiling the Research fifth edition.* Policy Guide. Productivity of Tenured Information Systems Faculty at U.S. Institutions,” MIS Quarterly.* † Jensen, Robert J. “Sumantra’s Challenge: Publish Walters, Lawrence C. Wicked Environmental a Theory-Testing Case Study in a Top Journal,” Problems: Managing Uncertainty and Conflict.* DeRosia, Eric D. and Glenn L. Christensen. Case Studies in International Business Research.* “Sophisticated but Confused: The Impact of Brand † Widmer, Mark A. and Stacy T. Taniguchi. Extension and Motivation on Source Confusion,” LeBaron, Curtis D. Embodied Interaction: Language “Wholesome Family Recreation: Creating Strong Psychology & Marketing.* and Body in the Material World.* Families,” Strengthening Our Families: An In-depth Look at the Proclamation on the Family, second edition.

46 MARRIOTT † Indicates a chapter or section in a book. annual report

Drake, Michael S. “Analysts’ Accrual-Related Over- Kryscynski, David G. “Drilling for Micro- Summers, Scott L. and David A. Wood. “Individual Optimism: Do Analyst Characteristics Play a Role?” Foundations of Human Capital-Based Competitive Accounting Faculty Research Rankings by Topical Review of Accounting Studies.* Advantages,” Journal of Management.* Area and Methodology,” Issues in Accounting Education.* Drake, Michael S. “Do Earnings Reported Under LeBaron, Curtis D. “‘Can You See the Cystic IFRS Tell Us More About Future Earnings and Cash Artery Yet?’ A Simple Matter of Trust,” Journal of Thompson, Jeffery A. “Productivity and Prestige Flows?” Journal of Accounting and Public Policy.* Pragmatics.* in Business Ethics Research: A Report and Commentary on the State of the Field,” Business Drake, Michael S. “Short Interest as a Signal of LeBaron, Curtis D. “Epistemic Authority in & Society.* Audit Risk,” Contemporary Accounting Research.* Employment Interviews: Glancing, Pointing, Touching,” Discourse & Communication.* Thompson, Michael P. “Perspectives on Nursing: Drake, Michael S. “Should Investors Follow the Using Multimedia Interviews to Influence Career Prophets or the Bears? Evidence on the Use of Lundberg, Neil R. “Adaptive Sports Participation Decisions,” Nurse Educator.* Public Information by Analysts and Short Sellers,” among Veterans Returning from Combat with The Accounting Review.* Acquired Disabilities,” Therapeutic Recreation Thorley, Steven R. “Minimum Variance Portfolio Journal.* Composition,” Journal of Portfolio Management.* Dyer, Jeffrey H. “The Determinants of Trust in Supplier-Automaker Relations in the U.S., Lundberg, Neil R. “Introduction to Veteran Issues: Vance, Anthony O. “Overview and Guidance Japan, and Korea: A Retrospective,” Journal of The Role of Therapeutic Recreation,” Therapeutic on Agile Development in Large Organizations,” International Business Studies.* Recreation Journal.* Communications of the AIS.*

Felin, Teppo T. J. “Information Aggregation, Lundberg, Neil R. and Stacy T. Taniguchi. “Identity Vorkink, Keith P. “Forecasting Multivariate Realized Matching, and Radical Market-Hierarchy Hybrids: Negotiating: Redefining Stigmatized Identities Stock Market Volatility,” Journal of Econometrics.* Implications for the Theory of the Firm,” Strategic through Recreational Sports Participation among Wallin, Cynthia J. “A Dynamic Collaboration Organization.* Individuals with Physical Disability,” Journal of Capability as a Source of Competitive Advantage,” Leisure Research.* Felin, Teppo T. J. “Theories of the Firm-Market Decision Sciences Journal.* Boundary,” Academy of Management Annals.* Madsen, Peter M. “Preventing Catastrophe by Wallin, Cynthia J. “Information Technology As an Learning from Near-Misses,” Harvard Business Foster, Stephen T. “Furthering the Study of Global Enabler of Supply Chain Collaboration: A Dynamic Review.* Supply Chain Quality Management,” Quality Capabilities Perspective,” Journal of Supply Chain Management Journal. Meservy, Rayman D. “MCIS 2010 Panel Report: Management.* External Benchmarks in Information Systems Foster, Stephen T. and Cynthia J. Wallin. “Towards Wallin, Cynthia J. “The Vignette in a Scenario- Program Assessment,” Communications of the AIS.* a Better Understanding of Supply Chain Quality Based Role-Playing Experiment,” Journal of Supply Management Practices,” International Journal of Page, Jeremy K. “Religious Beliefs, Gambling Chain Management.* Production Research.* Attitudes, and Financial Market Outcomes,” Journal Ward, Peter J. and Ramon B. Zabriskie. “Positive of Financial Economics.* Furr, Nathan R. “Which Strategy When?” Sloan Youth Development within a Family Leisure Management Review.* Prawitt, Douglas F. “The Organizational Response Context: Youth Perspectives of Family Outcomes,” to the Discovery of False Sign-off,” International New Directions for Youth Development. Glover, Steven M. “Comments by the Auditing Journal of Disclosure and Governance.* Standards Committee of the Auditing Section Whitlark, David B. and Gary K. Rhoads. “Net of the American Accounting Association on the Prawitt, Douglas F. and David A. Wood. Promoter: Supporting Evidence, Caveats, and Best European Commission Green Paper on Audit “Reconciling Archival and Experimental Research: Practices,” Marketing Research. Policy: Lessons from the Crisis,” Current Issues Does Internal Audit Contribution Affect the Widmer, Mark A. and Stacy Taniguchi. in Auditing. External Audit Fee?” Behavioral Research in “Antecedents of Identity Development,” Journal of Accounting.* Glover, Steven M. “Comments by the Auditing Adolescent Research.* Standards Committee of the Auditing Section Randall, Boyd C. and Dave N. Stewart. “A Proposed Wilks, Thomas J. “A Perspective on the Joint IASB/ of the American Accounting Association on the Methodology for Allocating Section 357(c)(1) Gain,” FASB Exposure Draft on Accounting for Leases,” PCAOB Rulemaking Docket Matter No. 34: PCAOB Corporate Taxation. Accounting Horizons.* Release No. 2011-003 Concept Release on Possible Seawright, Kristie K. “Exploring Entrepreneurial Revisions to PCOAB Standards Related to Reports Wood, David A. “Detecting and Predicting Cognition in Franchisees: A Knowledge-Structure on Audited Financial Statements,” Current Issues Accounting Irregularities: A Comparison of Approach,” Entrepreneurship: Theory and Practice.* in Auditing. Commercial and Academic Risk Measures,” Smith, Scott M., Phil J. Bryson, and Gary C. Cornia. Accounting Horizons.* Godfrey, Paul C. “Toward a Theory of the Informal “The View from City Hall: Local Perceptions of Economy,” Academy of Management Annals. Wood, David A. “Problems to Avoid in Intergovernmental Fiscal Relations in the Czech Brainstorming Fraud Risks,” CPA Journal.* Hart, David K. “Martial Virtue and Civic Virtue: Republic,” Communist and Post-Communist Studies. A Groundwork for American Military Ethics,” Wood, David A. “The Effect of Using the Internal Stewart, Dave N. “Factoring Out Fluctuations in Administration & Society.* Audit Function As a Management Training Ground Market Value in a Section 382 Ownership Change,” on the External Auditor’s Reliance Decision,” Hatch, Nile W. and Daniel C. Snow. “Manufacturing Practical Tax Strategies.* Accounting Review.* As a Source of Learning,” Academy of Management.* Summers, Scott L. and David A. Wood. Heaton, Hal B. “Liquidity and the Value of a “Accounting Doctoral Program Rankings Based Business,” Business & Economics. on Research Productivity of Program Graduates,” Accounting Horizons.*

summer 2012 47 annual report

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48 MARRIOTT 5/12 | 12-062 | 48m | Quad p. 18