Oral Session 1: Human Resource Management and Knowledge Management...... 7 Oral Session 2: Risk Management and Engineering Management...... 8 Oral Session 3: Service Sciences...... 8 Oral Session 4: Financial Management and Decision Support System...... 9 Oral Session 5: Enterprise Management and Energy Management...... 10 Oral Session 6: Project Management and Supply Chain Management ...... 11 Oral Session 7: City Operation and Environment Protection ...... 13 Oral Session 8: New Technologies...... 14

Part IV Poster Sessions...... 15

Poster 1: Enterprise Management...... 15 Poster 2: Engineering Management and Energy Management...... 19 Poster 3: Financial Management, Business Management and City Operation ...... 24 Poster 4: Service Science and Knowledge Management...... 28 Poster 5: Information Systems and New Technologies ...... 34

Part V Instructions for Presentations ...... 39

Part VI Hotel Information...... 40

Part VII Tour Information...... 41

Contact Information...... 42

Part I MASS 2011 Conference Schedule

Registration August 12-14, 2011 Registration Time Date Location 08:30 – 20:00 August 12 08:30 – 18:00 August 13 Lobby, 1 st floor, Ramada Plaza Optics Valley Hotel 08:30 – 14:30 August 14

Saturday Morning, August 13 Time Activity Location: East Lake Hall, 5 th floor, Ramada Plaza Optics Valley Hotel 08:30-08:50 Opening Ceremony

08:50-11:10 Plenary Speech Session

Plenary Speech: Strategic Innovations in Industry-University Collaboration for Advancing Services Science

Speaker: Prof. Michael Badawy (Virginia Tech University, USA)

Time: 08:50-09:30 Plenary Speech: Creativity Science: Emphasis on IT Role Speaker: Prof. Kun Chang Lee (Sungkyunkwan University, Korea [South] )

Time: 09:30-10:10

Coffee Break Time: 10:10-10:30

Plenary Speech: Managing records in digital working environment: towards meta-synthetic support

Speaker: Prof. Xiaomi An (Renmin University of China, China) Time: 10:30-11:10

11:15-12:15 Editorial Session - How to Publish in Scholarly Research Journals Leader: Prof. Michael Badawy (Virginia Tech University, USA)

Saturday Noon, August 13 12:15 - 13:30 Lunch Buffet Location : 4th & 5 th & 28 th floor, Ramada Plaza Optics Valley Hotel

MASS 20 11 1 Conference Guide

Saturday Afternoon, August 13 Time Activity (Coffee Break 15:00 – 15:20) Location Oral Session 1: Human Resource Management and Knowledge South Lake Room I, 5 th floor Management Oral Session 2: Risk Management and Engineering Management South Lake Room II, 5 th floor 14:00 - 17:30 Oral Session 3: Service Sciences South Lake Room III, 5 th floor Oral Session 4: Financial Management and Decision Support West Lake Room, 5 th floor System

Saturday Evening, August 13 18:30 - 20:00 Welcome Banquet Location : East Lake Hall, 5 th floor, Ramada Plaza Optics Valley Hotel

Sunday Morning, August 14 Time Activity (Coffee Break 10:00 – 10:20) Location Oral Session 5: Enterprise Management and Energy Management South Lake Room I, 5 th floor Oral Session 6: Project Management and Supply Chain South Lake Room II, 5 th floor 08:30 – 12:00 Management Oral Session 7: City Operation and Environment Protection South Lake Room III, 5 th floor Oral Session 8: New Technologies West Lake Room, 5 th floor

Sunday Morning, August 14 Time Activity (Coffee Break 10:00 – 10:20) Location Poster Session 1: Enterprise Management East Lake Hall(Front), 5 th floor 09:00 – 12:00 Poster Session 2: Engineering Management and Energy East Lake Hall(Front), 5 th floor Management

Sunday Noon, August 14 12:00 - 13:30 Lunch Buffet Location : 4th & 5 th & 28 th floor, Ramada Plaza Optics Valley Hotel

MASS 20 11 2 Conference Guide

Sunday Afternoon, August 14 Time Activity (Coffee Break 15:00 – 15:20) Location Poster Session 3: Financial Management, Business Management East Lake Hall(Front), 5 th floor and City Operation 14:00 –17:00 Poster Session 4: Service Science and Knowledge Management East Lake Hall(Front), 5 th floor Poster Session 5: Information Systems and New Technologies East Lake Hall(Front), 5 th floor

Monday, August 15 08:00 – 17:00 Conference Tour Location: Wuhan city

MASS 20 11 3 Conference Guide

Part II Plenary Speeches

Plenary Speech: Strategic Innovations in Industry-University Collaboration for Advancing Services Science

Speaker: Prof. Michael Badawy, Virginia Tech University, USA Time: 08:50-09:30, August 13, 2011 Location: East Lake Hall, 5th floor, Ramada Plaza Optics Valley Hotel

Abstract

The ever-increasing all-encompassing global forces reflect the manifestation of vast innovations and technological advancements. Economic competitiveness is technology-driven, however, technology has its favorable and unfavorable consequences.? We find that technology transfer and its application, modification, and utilization has more influence and greater impact on evolving economies.? As a great equalizer among companies and countries, technology and its diffusion and utilization is a central mechanism for extending global economic reach.

Most global economies are “service-centric”. The range and output of service “industries” is enormous.? Such massive output is contributed by a variety of industries, organizations, and economic sectors including : health care, education, transportation, information and communication industries, financial services, research & development, government agencies,…etc.

The advancement of services science is essential for the strategic organization and management of service industries. Effective industry-university collaboration serves as a strategic “differentiator” for enhancing organizational core competencies, strategic positioning, and competitive advantage. Therefore, industry-university collaboration initiatives would provide valuable solutions to many complex problems. However, at the same time, we find that at the heart of the industry-university collaborative linkages, there are major concerns and hindrances relating to the varying “cultures” characterizing the respective relationships. Such obstacles tend to impede or at least limit the prospects of fruitful collaboration.

A good case in point is that “Knowledge creation” - but not knowledge application- is the dominant culture characterizing the traditional mission of the university in society. Industry concerns, however, revolve around intellectual property matters, the extent and dimensions of possible collaborations, faculty and students’ involvement, funding support, conflict of interest issues, confidentiality considerations, and problems relating to the utilization of university laboratories and other physical facilities, …etc. In the services science context, tackling these issues is both timely and complex. Resolving these concerns satisfactorily is absolutely essential for the emerging services science field to advance and grow into a well-respected discipline and a practice.

This Plenary presentation will focus on highlighting these issues, exploring paths for achieving progress, and identifying lessons that can be learned from more

“mature” disciplines and industrial practices. In addition, strategic innovations for building effective industry-university linkages will also be discussed.

MASS 20 11 4 Conference Guide

Plenary Speech: Creativity Science: Emphasis on IT Role

Speaker: Prof. Kun Chang Lee, Sungkyunkwan University, Korea (South) Time: 09:30-10:10, August 13, 2011 Location: East Lake Hall, 5th floor, Ramada Plaza Optics Valley Hotel

Abstract

Creativity is generally defined as an outcome of a new and useful idea and a resolution to a problem. It is also referred to as a process of creating an idea or resolving a problem and as an actual idea or a resolution itself. Regarding the newness and usefulness of creativity, Simonton (1999) said that a variation process stems from the newness of an idea and that a selection process is caused by the usefulness of an idea. The newness that is a key factor of creativity is mostly determined by cognitive changes. The more cognitive changes, the more likely to be creative. Furthermoore, Levinthal and March explained that exploration is associated with the pursuit of new knowledge, while exploitation is related to the use and development of things that already exist. Many researchers have drawn various distinctions between exploration and exploitation using these guidelines. For example, some researchers have applied these constructs to strategic alliances, product development, and organization innovation and performance. Especially, research fields on firm’s adaptation and survival have dealt with, as an important topic, the delicate recourse allocation between exploration (new technology) and exploitation (existing knowledge).

Previous studies have used exploration and exploitation as dependent variables, and examined the effect of special independent variables on them. On the contrary, researchers studied the effect of them on firm’s performance and its substitutes. For instance, Nerkar investigated the impacts of temporal exploitation and exploration on later knowledge creation. Benner & Tushman studied the influence of process management on exploitative and explorative innovations.

It is known that the balancing of exploration and exploitation leads to increasing (individual, team, and organizational) creativity. Previous studies have shown that maintaining an appropriate balance between exploration and exploitation activity might be a primary factor for the entirety of a firm's system survival and prosperity.

This plenary talk will reveal how many forms of the cutting-edge ITs can enable creativity studies to be more pointwise in investigating the complicated relationships among creativity, exploitation, exploration, and (individual, tream, and organization) performance. For this purpose, I will specifically talk about potentials of multi-agent simulations, and its intergration with physiological technologies and network structures.

Plenary Speech: Managing records in digital working environment: towards meta-synthetic support

Speaker: Prof. Xiaomi An, Renmin University of China, China Time: 10:30-11:10, August 13, 2011 Location: East Lake Hall, 5th floor, Ramada Plaza Optics Valley Hotel

Abstract

Records are information created, received and maintained as evidence and as asset by an organization or person, in pursuance of legal obligations or in the transaction of business (ISO/FDIS 30300:2011). With more and more applications and services online, more and more business processes are carried out in a fully integrated, common digital working environment; huge amounts of records are born digital. Lost of products control of integrity, security & privacy protection and over time access; lost of process control of reliability, authenticity, legal admissibility and compliance; lost of services control of accessibility, availability, readability, reusability and cost are problems of recordkeeping frequently occurred in digital world. Managing records in digital working environment faces ever increasing challenges demanding for meta-synthetic support to societal innovation and problem-solving. Literature review indicates

MASS 20 11 5 Conference Guide trends of recordkeeping awareness, recordkeeping regime, recordkeeping process and technology towards meta-synthetic support to digital society. However, little has been discussed about ways of meta-synthetic support to digital recordkeeping.

To deal with problems and challenges of digital recordkeeping, there are opportunities and approaches to meta-synthetic support by adoption or adaption of

ISO/TC46/SC11 series of standards and integrated us of ISO management systems standards (ISO MSSs) in business process. ISO/TC46/SC11 has taken a leading role in improving best practices in managing records by providing managerial framework, as well as standards and guidance for the design and application of records practices and processes to ensure authoritative and reliable information and evidence of business activity in organization for as long as it is needed for any purpose. ISO 15489-1: 2001 Information and documentation-Records management-Part 1: General provides integration approaches at operational level, ISO/FDIS 30300: 2011 Information and documentation-Management systems for records-Fundamentals and vocabulary, and ISO/FDIS

30301: 2011 Information and documentation-Management systems for records-Requirements provide integration approaches at strategic level. Integrated use of

ISO MSSs provides ever increasing opportunities to meta-synthetic support for evidence-based collaborations and shared values of service integration, process integration, product integration and compliance integration.

Meta-synthetic support approaches to digital recordkeeping including meta-synthetic system, enablers, methodologies and model proposed from studies in and about integrated management of business continuity, records and knowledge; including embedded in digital continuity and knowledge sharing plans, e-government information architecture & information services competence building, enterprise information governance & digital content management programs and national strategies identified from case studies. Development of theories and practices indicates that the mechanisms of various ways of meta-synthetic support are collaboration and coordination, optimization, innovation and compliance.

This plenary talk will reveal challenges, opportunities and trends of digital recordkeeping, will highlight various ways of meta-synthetic support to digital recordkeeping based on integrated use of ISO MSSs and ISO 15489 approaches.

MASS 20 11 6 Conference Guide

Part III Oral Sessions

Oral Session 1: Human Resource Management and Knowledge Management South Lake Room I, 5th floor 14:00 - 17:30, Saturday, August 13

Paper ID Paper Title Author Affiliation 44079 The Breakthrough of Low Carbon Economy Technology Shasha Huazhong University of Science locked-in Research Zhang and Technology, China 44167 Perceptions of Chinese Negotiation Behavior - A Helmut Vienna University of Economics Quantitative Study of Differences in Perceptions between Kasper and Business, Austria Chinese and Western Managers 90229 How Could Leader Inspire Front-line Employee's Trust Yuntao Bai Xiamen University, China and Service Performance in Service Team: Evidence from China 90496 Promotion in the Israeli High-tech Industry: Managers' Moshe The Max Stern Academic College and Workers' Perceptions Sharabi of Yezreel Valley, Israel 91020 Human Capital Accumulation, Economic Growth and Lei Zhang Shenyang Aerospace University, Social Harmony in Rural China China 91805 A Qualitative Study on Safety Reporting in the Chinese Conghua Cardiff University, United Shipping Industry Xue Kingdom 93621 Research on the Mechanism of Knowledge Transfer Huipo Wang Dalian University Based on the Implicit Contractual Relationship 93944 Risk Perception of Interpersonal Relationships among Xiaoping Sun Yet-sen University, China Employees Liu 93946 Development of Organizational Commitment Based on Xiaoping Sun Yet-sen University, China the Social Exchange Theory Liu 94162 Modeling and Analysis on Common Civil Servants' Quan Ying Shandong University of Science Competence and Technology, China 94724 Customer Knowledge Management of Mass Jun Du Tianjin University, China Customization Enterprises Based Value Chain 90768 The Moderating Role of Gender between Organizational Rentao Miao University of Science and Citizenship Behavior and Team Effectiveness Technology Liaoning, China 91713 Argument on Human Resources Management Guided by Yonggui Mu Aviation University of Air Force, Autonomy Innovation China 91714 To Exert the Role of Enterprises Culture, to Achieve Ming Jiang Aviation University of Air Force, Effective Human Resources Management China 93223 Energy Management In The Perspective Of Global Sukanya Meghnad Saha Institute of Environmental Crisis: An Evidence From India Ghosh Technology 93546 New Rural Old-Age Pension Program, Liquidity Tao Xiang Northeastern University, China Constraints and Human Capital Investment 91424 Understanding ICTs Adoption from an Evolutionary Yanqing China Agricultural University, Process Perspective Duan China

MASS 20 11 7 Conference Guide

Oral Session 2: Risk Management and Engineering Management South Lake Room II, 5th floor 14:00 - 17:30, Saturday, August 13 Paper ID Paper Title Author Affiliation 44162 Evaluation for the Performance of Engineering Jinfa Li Zhengzhou University, China Consulting Service Facing Project Management 44240 Cost Overrun Control during Tunnel Construction Jianqin Ma Chang'an University, China 91608 Research on Spatial Distribution of Potential Fire Spots Qingming Wuhan University, China and Risk Accessment in Urban Areas — Case Study of Zhan Gulou District, Fuzhou, China 91868 Negative Binomial Model with an Application to Special Zhongxin Ni School of Economics, Shanghai Treatment Count Data University, China 92074 A Study on the Growth Ability of the Agricultural Cuixia Li Northeast Agricultural University, Products Processing Enterprises Based on Fuzzy China Comprehensive Evaluation 92681 Will Large-scale High Speed Railway Construction Push Hongchang Beijing Jiaotong University, China Chinese Railway Industry over the Edge of Li Self-development Capability? 93152 An Empirical Study of Influencing Factors of Zongqian Xi'an University of Technology, Cooperation Mode Selection for ERP Project Zhu China Implementation 93313 Valuation of Universal Policies with a Smoothing Hua Zhou Central University of Finance and Scheme: The Chinese Case Economics, China 93440 Financial Risk Management in Infrastructure Energy Hamzeh Institute for International Energy Projects Zarei Studies, Iran, Islamic Republic of 93594 Using Hidden Markov Switching-Mixed Normal Hui Qu Nanjing University, China Distribution Model to Study the Distribution of Chinese Stock Index Returns 94431 Risk Analysis of Athlete Transfer in Professional Sport : Wang Li Beijing Sport University, China A Case Study 94809 A Study of the Information Integrated Approach on CAx Jiang Zhengzhou Institute of and ERP for Aviation Manufacturing Enterprise Based Zhiqiang Aeronautical Industry upon PDM Management, China 94961 Study on the Risk Control of Logistic Strategic Alliance Hui-Hui Wuhan University of Technology in Shipping Enterprises Xuan 94667 Air Material Support Optimal Strategy Based on Supply Xinwei Li Beihang University, China Chain Management

Oral Session 3: Service Sciences

South Lake Room III, 5th floor 14:00 - 17:30, Saturday, August 13 Paper ID Paper Title Author Affiliation

MASS 20 11 8 Conference Guide

Paper ID Paper Title Author Affiliation 44120 An Empirical Study of the Customer Equity Driving Haibo Chen Hunan City University, China Factors Model of Travel Agency and Its Measurement 44466 Research on Chinese Services Outsourcing Vendors' Yilei Pei Beijing Union University, China Capabilities Based on Fuzzy Comprehensive Evaluation 91211 Research on the Mechanism and Evaluation of Fiscal Zhiyu Wang Harbin Institute of Technology, Revenue Policy's Employment Effect China 92203 SP4SLM: A Synthesized Platform for Services Lifecycle Li Kuang Hangzhou Normal University, Management China 93255 Local Residents' Attitudes and Ecotourism Development: Jingbo Li Central South University of A Case Study of Zhangjiajie National Forest Park Forestry & Technology, China 93262 A Study on Application of Information Technology on Nilanjan Ray Meghnad Saha Institute of Tourism Development Technology, India 94626 The Implementation Issues of Service Coproduction in Kun Yang Nankai University, China Public Service 94712 The Interaction Effect of User Participation on IT Service Eldon Y. Li National Chengchi University, Providing Process Taiwan, China 94749 A Comparative study on behavioral factors of using Joonseo Sungkyunkwan University mobile IT service according to attribute of platform Moon 93253 Effectiveness of Training in Life Insurance Sector: Md Sahanur Meghnad Saha Institute of Evidence From India Islam Technology 92330 Based on Service Oriented Primary and Secondary School Xilong Tan Hubei University of Education, Teachers Training Mode Innovation China 92962 Research on Building West-Based Service Performance Liu Hai Chang-an University, China of E-Government--- With the Grass-root Governments of Xi'an Municipality as Case Study 92528 Study Progress of Producer Services Xinya Gao Wuhan University of Technology, China

Oral Session 4: Financial Management and Decision Support System

West Lake Room, 5th floor 14:00 - 17:30, Saturday, August 13 Paper ID Paper Title Author Affiliation 44073 DCC Analysis of Two Stock Returns Volatility with Two Wann-Jyi Chia Nan University of Pharmacy Factors of MSCI Global and Europe Market Indices: Horng & Science, Taiwan, China Study of Thailand and Malaysia Stock Markets 90330 Early Warning of The Financial Risk Based on Jinfa Shi Zhengzhou Institute of Combination Evaluation Aeronautical Industry Management, China 91011 An Analytical Network Model for Decision Support in Shaofeng University of Plymouth, United Global Manufacturing Operations Management Liu Kingdom

MASS 20 11 9 Conference Guide

Paper ID Paper Title Author Affiliation 91014 Maximum or Minimum Option Pricing Model in Hong Xue Xi'an Polytechnic University, Fractional Jump-diffusion Environment China 91179 The Research of Port Competitive Strategies Based on Mengmeng Wuhan University of Technology, Quantified SWOT Analysis Zhou China 91197 Study on Allocation Efficiency of Physical Capital of Zhong-Hua Beijing Forestry University, China Chinese Papermaking and Paper Products Industry Yin 92361 Research on Fuzzy Decision to Evaluate Comprehensive Lei Wang Beijing Technology & Business Quality of Sponsor Representative University, China 92789 A New Hybrid Method for Short-term Price Forecasting Mohammad Imam Khomeini International in Iran Electricity Market Reza Vedady University, Iran, Islamic Republic Moghadam of 92916 Forecast of Subsidy for Purchasing Agricultural Huang China Agricultural University, Machinery Based on Life Cycle Theory in China Huang China 92977 Research into Valuation Model of Unitized With-Profit Haitao Beihang University, China Contract with Surrender Option Zheng 93281 A Novel Combination Forecasting Model for GDP Jiao Wang Ningxia University, China 94239 The Empirical Analysis on the Function of Avoiding Qiwen Northeast Agricultural University, Risks for Stock Index Futures Market in China Zhang China 94808 A Study of Requirement and Development Stratagem on Jiang Zhengzhou Institute of Manufacturing Information System for Contemporary Zhiqiang Aeronautical Industry Manufacturing Enterprise Management, China 91651 Insurance Intermediary and Cost X-efficiency of China's Chen Zhong Nanjing University Insurance firms

Oral Session 5: Enterprise Management and Energy Management

South Lake Room I, 5th floor 08:30 – 12:00, Sunday, August 14

Paper ID Paper Title Author Affiliation 44025 Exploring Internet-based Crisis Communication Jian-Xin Dept. of Economics, Guangdong Management in the Public Sector: A System Dynamics Dong Peizheng College Approach 44582 Some Suggestion on Gasoline Conservation Management Xiaow ei Renmin University, China Policy---An Empirical Analysis Using Cointegration and Wang Error-correct Model Techniques 91357 Analysis on the Influence Factors of the Regional Energy Zhao Huiyue Changchun University of Cooperation Technology, China 91909 Balancing Exploration and Exploitation in Technological Feifei Yu Hohai University, China Context: The Role of Strategic Flexibility 92060 Carbon Impact of Supplying Energy to Air Curtains via Tomas Gil Polytechnic University of Madrid, Hot Water. An Assessment of Options to Refit Services in Spain Existing Buildings

MASS 20 11 10 Conference Guide

Paper ID Paper Title Author Affiliation 93022 A Comparative Analysis Of Construction Industry Peng Zhang School of Property, Construction Internationalisation Performance Based Upon and Project Management, RMIT International Advanced Index Between China and Japan University, Australia 93290 Research on the Design of Modular R&D Within Fang Fang Hunan University, China Standardization 93348 The Training of Innovation Ability in Civil Engineering Xu Xuanyin Henan Institute of Engineering, Education System Zhengzhou University of Light Industry, China 94133 A Study on the Consumptive Behavior of Innovative Yue Miao Changsha University, China Property Services Products - Based on the Construction of Two-orientated Community 94314 Study on the Collaborative Tactics of Informationization Yan-Ping HoHai University, China Planning and Enterprise Strategy Chen 94398 Industry Technology Roadmapping Research Based on Rui Tong Jinan University, China Consensus System Emergence Modeling 94556 GM (1, 1) Grey Forecasting and Analysis on Energy Wu ShiJian Shandong University of Science Production and Supply in Shandong Province and Technology, China 94620 Agent-Based Modeling Approach to a Team Creativity Do Young LG CNS Co., Ltd., Korea, Pattern Analysis Based on Heterogeneity and Network Choi Republic of Structure 44304 Measuring Service Quality of Car Maintenance Chia-Huei Chung Hua University, Taiwan, Wu China 44335 A Comparison Study on the Evaluation Criteria for Tsai Sang Chung Hua University, Taiwan, Corporate Social Responsibility Bing China 94614 Multi-Agent Simulation Approach for Investigating the Young Wook National Information Promotion Evolution Pattern Analysis of Digital Creativity Seo Agency, Korea, Republic of Considering Task Diversity 94606 Pattern Analysis of Organizational Creativity Revelation Min Hee LG CNS Co., Ltd., Korea, Based on Agent-Based Modeling Hahn Republic of 94788 A Measurement Tool to Improve Individual e-Business Chui Young Chungju National University, Capability in an e-Business Environment Yoon South Korea

Oral Session 6: Project Management and Supply Chain Management

South Lake Room II, 5th floor 08:30 – 12:00, Sunday, August 14 Paper ID Paper Title Author Affiliation 44397 New Method for DCPM by Substituting Critical Path Lihui Zhang North China Electric Power University, China 44398 Criticality Analysis in Precedence Networks with Lihui Zhang North China Electric Power Multiple Time-Constraints University, China

MASS 20 11 11 Conference Guide

Paper ID Paper Title Author Affiliation 44414 Enhancing Visibility through Supply Chain Mapping: Ram Roy Eastern Institute of Technology, Some Cases from the Hawke's Bay Region of New New Zealand Zealand 90832 Policies, Customer-Supplier Relationships and Zhang Universiti Teknologi Malaysia, Information Systems and Technologies in the Purchasing Dawei Malaysia Function and Their Impacts on Purchasing and Supply Chain Management Performance 91199 Research of Port Enterprises' Cooperative Strategy on Xin Zhou Shanghai Maritime University, Emergencies China 91438 An Evaluation Model Research of Port Logistics Function Fangyang Qinzhou University, China Based on AHP-FCE Zhu 91973 Research on the Status of China's Processing Trades Xinying Liu Shandong University of Finance, –From the Perspective of International Supply Chain China 92254 Changes and their main causes and effects in Iranian Ghazal Sharif University of science and projects Almasi technology, Iran, Islamic Republic of 93571 Hybrid Genetic Algorithm for Inventory Management Liu Wuhan University, China Based on Postponement Strategy and Bilevel Bingbing Programming Model 93700 Study on Supplier's Quality Supplying Competence Index Li Kaipeng Shandong University of Finance, in the Case of Multi-quality Characteristics with China Excursion 94347 Application Fuzzy DEMATEL to Develop a Cause and Wei-Yu Sun National Chengchi University, Effect Model of Risk in Supply Chain Taiwan, China 94358 A Fuzzy Objective and Subjective Decision Making Hamed Isfahan University of Technology, Method by Non-linear Normalizing and Weighting Niakan Iran, Islamic Republic of Operations 94692 Bilingual Economics Education for Business Schools in Yewei Chen Zhejiang University City College, Running Chinese-foreign Cooperation Programme China 44412 Using DEMATEL to Implement LibQUAL+TM in Hsieh Chung Hua University, Taiwan, Evaluating Library Service Yi-Fang China 44587 Modifying IPA with Fuzzy DEMATEL Yu Cheng Chung-Hua University, Taiwan, Lee China 91081 Principal Factors of Financing Structure Changqing Zhengzhou Institute of Liu Aeronautical Industry Management, China

Oral Session 7: City Operation and Environment Protection

South Lake Room III, 5th floor 08:30 – 12:00, Sunday, August 14 Paper ID Paper Title Author Affiliation

MASS 20 11 12 Conference Guide

Paper ID Paper Title Author Affiliation 44016 The Application of Principal Component Regression Mintao Ma Beijing University of Models in Air Quality Analysis Based on SuperMap Technology, China GIS 44202 Estimate of Eco-environment Carrying Capacity of Yizhong Zhu South China University of Guangzhou Technology, China 44220 On the Location of Financial Services Organizations Chen YueGang Shanghai University, China in Shanghai City 44226 Modeling of a Time Dependent Alternative Vehicle Yen-Yi Lee National Tsing Hua University, Routing Problem with Time Windows Taiwan, China 44288 Strategy Cost Driver Research of Urban Railway Hua Yuhong Beijing Jiaotong University, Transportation Based on the Analytic Hierarchy China Process 44331 Noncooperative Game Theory Based Curb Parking Chuanzeng Song Shandong Jianzhu University, Policies Study China 44403 Research of the Regeneration Mechanism of Urban Yue Li Huazhong University of Science Residence Based on Field Theory and Technology, China 90492 A Model-centered Planning Methodology for Point Xiaogang Tian Nankai University, China Pollution Sources Control Around the River Bank 93261 Measuring Rural Tourism Value for Money: the Yu-Chen Yang National Chung-Hsing Experience Economy of Leisure Agriculture in University, Taiwan, China Central Taiwan 93919 SPOT NDVI Change and its Correlation with Fan Xia Wuhan University, China Economic Factors in China-Russian Border Area of Heilongjiang River 94166 Eco-economic System Evaluation and Sustainable Jing Wang Lanzhou University, China Management in Gansu Based on Emergy Analysis 94634 On Economic Lot Sizes with Quantity and Freight Hung-Chi Chang National Taichung Institute of Discounts: the Mixed Discount Cases Technology, Taiwan, China 91418 Comparison Study of Construction Model of Li Jinghua Zhejiang Gongshang University Innovative City: Pittsburgh, Tsukuba and Singapore 44339 An Overview of the Stakeholder Approach - Yong-Chi Chang Chung Hua University, Taiwan, Maintaining and Building the Effective Relationship China Management for Value Seeking Strategies 44181 The Impact of Service Quality, Customer Satisfaction Nien-Te Kuo Ming Chung University, Taiwan, and Customer Loyalty in the Travel Agency Sector: China Moderating Effect of Perceived Value 91573 The Critical Service Quality of Museum Nien-Te Kuo Ming Chung University, Taiwan, Interpretation-A Comparative Study of Tourists from China Mainland China and Taiwan

MASS 20 11 13 Conference Guide

Oral Session 8: New Technologies

West Lake Room, 5th floor 08:30 – 12:00, Sunday, August 14 Paper ID Paper Title Author Affiliation 44619 Research on Electronic Commerce Readiness of Small Yilei Pei Beijing Union University, China and Medium-sized Tourism Enterprises 54013 The Circulation Pattern of Online Scientific Journals Lifang Xu Wuhan University, China 54042 A Mathematical, Computational and Symbolic Shuliang Li University of Westminster, United Representation Framework towards Digital Marketing Kingdom Planning 54048 The Basics Issues on the Security Information Mohammed Limkokwing University of Management Practices in Organizational Environment Musa Garba Creative Technology, Malaysia 90411 Research on Informationalization of Resourced-based Li Gao China University of Geosciences, Enterprises — A Case Study of X Steel & Iron Company China 90898 An Empirical Study on the Consumer Motivations Weihong Jiangxi Normal University, China Participating in Virtual Brand Community Zhao 94301 Analysis of Influence Factors on Mobile Service Value Jinluan Ren Communication University of --A Case Study of Mobile Phone TV China, China 94017 Research on E-commerce Transaction Cost-benefit Xiaohong Changzhou University, China Characteristics and Evaluation Approaches Chen 94042 Multivariate Kernels in GWR Model to Identify Climatic Massimo University of Messina, Italy Micro-basins Mucciardi 94108 A Research on Brand-recognition Dimensions of Online Dingding Li Ningbo University, China Store 94363 Reviews on Why Price Dispersions Exist in Electronic Xudong Lin Shenzhen University, China Markets: A Multi-perspective Analytical Framework 94382 A Study on Modeling and Measuring the Value Network Hu Liu Communication University of of Mobile Services China, China 94663 A Study on Determining Marketing Strategies for Yutong Yuan International College at Beijing, E-business CAU, China 94721 Early Supplier Involvement in Online Product Jun Du TianJin University, China Configuration for Mass Customization 91127 E-Government Challenges – from Applications to Björn Stockholm University Complex Solutions Rosengren

MASS 20 11 14 Conference Guide

Part IV Poster Sessions

Poster 1: Enterprise Management East Lake Hall (Front), 5th floor 09:00 – 12:00 Sunday, August 14 Paper ID Paper Title Author 44027 Review and Prospect of Research on Organizational Citizenship Behavior Yong Zhou 44045 China's Gold Industry, based on DEA Efficiency Analysis of Listed Companies Shi Ping 44055 Accounting of Three New Production Factors Ji Huiying 44058 The Progress and Future Directions of Social Stratification in the Scientific Community Ling Sun 44103 Classifying and Applying Study on Personnel's Ability Characteristics Ying Liu 44109 The Effects of Trainee Characteristics on Transfer of Training in Pre-training Stage Tseng Chang Chiang 44212 An Empirical Study on Motivational Factors for Knowledge Workers Xinbo Sun 44285 The Impact of Cultural Differences on Applicants' Perceived Fairness Qingjuan Wang 44293 The Application of Expertise Knowledge Map in Human Resource Management Liu Ping 44356 Insights into Social Network Theory and Entrepreneurship Fanfan Yao 44392 HIV Related Stigma and Collectivism Orientation Acting as Predictors of Unemployment Ying Liu of People living with HIV/AIDS 44467 Mechanism Design of Multi-attribute Auction Based on Venture Capital Junjun Zheng 44559 A Structural Model of Value Cognition for Evaluating New Technology-based Firms Based Guofeng Luo on RBT and BSC 44571 The Conflicts of Geographical Indications between Mainland China and Taiwan Suyu Lu 44592 Network Competence: the Conception and the Functional Mechanism Xin Zhang 44593 A Competency Model of R&D Personnel in High-tech Manufacturing Enterprises Hu Lili 44638 Multi-dimensional Structure and Measurement of Relational Embeddedness: Evidence Weiming Li from Chinese New Ventures 90053 Study on the Measures and Basic Safeguard for Chinese Enterprises to Implement the Feng Hu Intellectual Property Strategy 90062 Evaluation of Residential Loan by Combining RVM and Logistic Regression Qinrong Meng 90071 An Evolutionary Game Analysis of Hidden Rules on Accounting Standard Change Li Ning 90091 Analysis of Influencing Factors on Rural Surplus Labor Transfer in China Xinli Wang 90147 Empirical Study on the Strategic Choice of the Important Industries in Wuhan Based on the Zhihong Li Grey Correlation Model 90209 An Empirical Study on Interactional Relationship among Psychological Ownership, Yanfei Wang Organizational Socialization and Employees Performance 90238 Building Four Subjects Model of National Innovation System and Analysis on Evolution Lu Zhang and Features of Chinese 90269 Research on Evaluation Index System of High-tech Enterprise Independent Innovation Jieyi Pan Capability by Using Factor Analysis 90309 Research on Market Innovation Action Path of Company Based on Customer Value Cheng Yun 90351 Study on Development of the High-Level Innovators in Science and Technology Matching Zhihong Li the Industrial Transformation and Upgrading 90356 Business Models Based on Open Innovation Strategy Chen Yuanzhi

MASS 20 11 15 Conference Guide

Paper ID Paper Title Author 90391 Research on Performance Appraisal System of Guizhou Sante Fan Jing Mountain Tourism Miaomiao Su Co., Ltd. 90441 Studied on Weights of Performance Evaluation Index for Middle-level Cadres of Enterprise Yigang Sun Based on Analytical Hierarchy Process 90458 Study On Dynamical Mechanism Of Industrial Agglomeration Innovation System Yuwen Peng 90477 Adding More Value in Place: Strategic Human Resource Planning for Industrial Cluster and Li Shen the Policies 90500 High Turnover of College Graduates in Hotel Industry in China And Its Countermeasures Songbai Li 90551 The Study on the Growth Path of OEM Upgrades to OBM Based on CAS Theory Huang Yongchun 90566 Research on Mechanism of Collaborative Innovation between KIBS and the Client Changjuan Zheng 90601 System Analysis and Model Construction of Innovative Culture Xian Jing 90630 Scientific and Technological Innovation Ability: Compare among Different Forms of Zhaoxi Zou Ownership in Chinese Enterprises 90645 Wave Curve Analysis on the Value Chain of Creative Industries Da Deng 90653 The Impact of China Industrialization on Higher Education---Based on Investigation to Ke Chao Reality in Inner Mongolia 90669 Cultural Conflict and Integration of Trans-national Corporation and Cross-cultural Qing Huang Management Strategies 90687 Empirical Studies on City Innovative Capacity Take example for Tianjin Binhai New Area Jian Zhang 90700 An Analysis of the Network Properties of Beijing Underground Transport System Ding Zhuo 90711 A Method for Determining and Applying Index Weights in the Sector Performance Jiahai Yuan Appraisal System Based on Process 90718 An Advertising Model of Duopoly with Consumer Searching Qihong Zhu 90798 The Incentive Mechanism of AA company LijiaZhao 90800 The Empirical Studies of Innovative Technology Source, Learning Mode and Innovative Xujun Zhang Performance Relation on Technology-based SMEs 90853 Calculation of Contribution in Advanced Manufacturing and Key Choice for Development Rong_Ping Li 90865 Embeddedness, Social Network Theory and Social Capital Theory: Antecedents and Xin Lin Consequence 90877 The Study of the Companies Distorted Marketing Behavior and Management Paths in the Li Xiping Paradigm Shift 90891 Research on Generalized Real Domain Probability Rough DEA Model Yang Yi 90912 Research and Design of Broadcasting and Television Decision Support System Fulian Yin 90920 Policy Options of Promoting Integrated Urban and Suburban Passenger Transport Hongyang Wu Networks 90937 A Study on Module Selection--Based on Transportation Programming Fanping Xiao 90972 Dynamic Analysis of Large Shareholders' Private Benefits from Control Power Kai Yao 90979 The Predictive Analysis of the Comprehensive Value of New District Housing Projects Jie Liu 90997 Employee Behaviors, Supervisor-subordinate Guanxi, and Workplace Exclusion Jun Liu 91050 Research on the Problem for Knowledge Staff and Task Assignment Yinping Zh 91068 Study on Compensation Structure in Enterprises Jingsheng Guo 91087 Evolvement and Structure of Cluster:A Research based on Tiexi Equipment Manufacturing Weiguang Wang Industry

MASS 20 11 16 Conference Guide

Paper ID Paper Title Author 91094 Current Situation and the Strategic Enhancement of the Power of Chinese State-owned Lifen He Enterprises 91105 Application of Quality Function Deployment to Higher Education Yilong An 91174 Study on the Relationship between Emotional Intelligence and Employee Performance Lu Kangyin 91186 The Research on Consumer's Attitude to Green ad Appeal Strategy Xin Dai 91243 Is Appreciative Inquiry Thinking Training also Effective in Virtual Environment? Chien-Tao Li 91267 An Introduction of Teaching Model for Entrepreneurship Education Jin Li 91273 Effects of Human Capital on Technological Innovation: A Literature Review Zheng Xia 91290 Design and Application of University Research Information Management System Zhiwei Ma 91295 Study on Teaching Outsourcing Strategy in Distance Education Zhou Suping 91299 CSM Homogeneous-interaction Innovation Model Based on Small-world Network Wei Zhao 91306 A Study between Value Congruence and Employees' Coping with Organizational Change Jie Tang 91354 Application of One Combined Algorithm in Enterprise Capability Appraisal Model based Li Shi on Rough Set and Fuzzy Theory 91378 Countermeasure Analysis on the Framework Construction of Regional Talent Market Jing Tian Integration 91379 Technology Spillover of FDI and Industrial characteristics----The Empirical Evidence of Zejun He China's High-Tech Industries 91396 Enterprise Group Governance Model Decision Changhong Zhao 91409 An Interaction Model for Organizational Support-Behavior Choice Based On Value Hong Chen Orientation 91442 The Research on Contextual Performance Management of the Core Employees Ping Wang 91458 Chinese Servant Leadership: A Qualitative Investigation Yong Han 91459 Chinese Psycholgogical Capital: A Grounded Investigation in Public Sector Yi Zhu 91462 Corporate Social Responsibility, Knowledge Sharing and Enterprise Independent Ying Mai Innovation 91465 Chinese Political Skills :A Inductive Study in South China Yong Han 91473 Employability Development of Graduates in China Jiangqin Xu 91484 Talent Demand Forecast in the " Twelfth-Five" Period of TangShan City Wang GuangFeng 91509 Efficient Strategic Bargaining Xianhua Dai 91544 A Study about the Fit between SHRM and Business Strategy Liu Xiangyang 91560 Why Talent Agglomerates in Industrial Cluster? Zhou Junxu 91582 Syndication Network, Centrality and Venture Capital Firm's Performance Mengzhou Xu 91611 An Empirical Study of Technology Innovation Efficiency of Regional High-Tech Industry Lv Chunlei Based on DEA-Malmquist Index Approach 91621 Research on Entrepreneurial Orientation and Entrepreneurial Behavior: An Empirical Gaoqi Chen Study 91648 Business Cycle and Enterprise's Manipulation of R&D and TECH-Transfer Junrong Liu 91712 Road of Brand Innovation for Private Enterprises in Main Tea Production Area--Analysis Qingxian Yang on "Herding effect" in Mingshan County, Sichuan Province 91732 Survey and Analysis on Design Management Facing Small and Medium Enterprises in Yanmin Xue China 91735 The Synergy between Technology Scouting and Open Innovation Chun Yan

MASS 20 11 17 Conference Guide

Paper ID Paper Title Author 91749 The Research on Knowledge Workers' Tacit Knowledge on TRIZ Liang Liu 91796 The Exploration for the Development Modles of Engineering Entrepreneurship Baesd on Shuyu Gao Comparison between the Universities in China and the U.S. 91828 Career Commitment of Hotel Employees in China Haiyan Kong 91836 Research on Network Marketing of Small and Medium-sized Enterprises Wenyi Hao 91885 Analysis & Optimization on Employee Performance Assessment Indicator System in Hongguang Dong Xuzhou Coal Mining Group 91924 The Tention of the Concept of Human Capital and the Evolution of its Scope of Investment Xiaohong Hu in the Creative Economy Times 91983 Population Quality and Economic Development Based on Gray Model Analysis Han Chengyan 91986 Research on Marketization of Chinese Civil Servant Training: A Case Study of Nanning Fan Wu City 91989 What Features of HRM System Can Build An Entrepreneurship Team Pei Zhu 92205 Technology Integration——An Approach to Accelerate Technology Transfer In CNPC You Zhang 92219 Eastern and Western Innovative Conception Differences Embodied in "Mouse" and Cui Zhong "Mickey Mouse" 92234 Forecast on Shanghai's Input-intensity of R&D Based on the Model DGM (1, 1) Bin Hu 92256 On the Development of Rural Human Resources in Sichuan Province Lixia Lu 92282 A Study in the Adaptation of Team Leader Style Zhang Weimei 92347 Study on Characteristic of Emerging Technology Lu Wenguang 92365 Research on the Competition Lock-in Strategy Based on Uniqueness of High-tech Products Mao Zhongming 92398 Research on Mass Incidents Leadership Path to Deal with Crisis Zhijie Zhang 92404 Application of Point Method in Job Evaluation Shunkun Yu 92446 Promoting Stewardship among Employees through Systemic Human Resource Practices Zhuming Li 92630 Research on the Product Whole Lifecycle Management under the Perspective of Integrated Xiaobing Pei Innovation 92634 Study on a Evaluation Index System of High-Tech Development Zone Brand Liu Bin Competitiveness 92639 Analysis on Wage Collective Bargaining Strategy of Central Government-owned Zuo Chunling Enterprises 92676 Application of AHP Method in Building Construction and Cultural Combined-by Human Juhua Liu Living Environment Construction of PengAn as the Background 92885 Staffs' Perceptions Towards Hotel Organizational Career Management in Hangzhou Yonggang Zhang 93000 The Evaluation of the Construction Degree of Dalian' Technology Innovation System Lijie Sun Based on Fuzzy Borda Method 93024 Study on Trust Model of SMEs R&D Alliance Based on Reputation Konglai Zhu 93027 The Study on the Theory of Integration Innovation Konglai Zhu 93095 Research on Interaction Technological Talent Accumulation and Economic Development Zhi Yang Level 93113 A Research on Tourism Human Resource Development Based on Competency Model Zhaoxi Zeng 93161 The Route Choice of the Brand Creation of Chinese Textile Original Equipment Haiyan Tang Manufacturers in the Post-financial Crisis Era 93323 A Study on the Modeling Process and Method of Competence Model in Enterprises Minpeng Xiong

MASS 20 11 18 Conference Guide

Paper ID Paper Title Author 93359 A Theoretical Framework for the Identifying, Assessment and Development of Baozhong Qing Competency of Border Officers 93402 Discussion of Need Theories' Applicability across Cultures Han Yudong 93412 Examine the Proposition That the Japanese System of HRM is Moving Closer to the Yanbin Wu Anglo-American Model in the Postwar Period 93616 Comparing of Compensation and Benefits of Chinese and American Enterprises Dongyi He 93666 Research on Innovation-Generating and Innovation-Transferring Wen Zhang 93716 Analysis of the Social Responsibility of State-owned Enterprises and Their Approaches to Shuhua Liu Success 93857 The Missing Theoretical Basis of Performance Management: Review and Prospect Yanyan Wang 94000 Forecasting the Price of the Candidate in M&A Based on Multiple-kernel SVMR Hongjiu Liu 94037 Evaluation of the Economic Impact of the Mega-event Based on AHP Minghai Jiao 94073 Reviewing the Barrier Factors of Team Creativity ----- From the Team Level Zhirong Yang 94104 The Empirical Research on Relationship between Critical Thinking Disposition and Yingshan Mao Transformational Leadership 94213 Optimization Analysis on Investment in Enterprise Human Resources training Zhu Yong 94286 Study on Competence Model Of Human Resources Managers in Chinese Family Jin Juan Enterprises 94309 Study the Evolution of Emerging Technologies from Multi-agent Perspective: A Literature Haiying Ren Review 94415 The Competency Level Measurement and Analysis of Marketing Personnel in Xi'an Hu Lili Equipment Manufacturing Industry 94475 Research on the Problems of the " Labor Contractor" in Chinese Construction Industry Jie Sun 94586 The Comparison of R&D Personnel Competency in Different Technology Innovation Lili Hu Strategies——Case Study of High-tech Enterprise 94793 Technological Leapfrogging Based on Enterprise Mergers & Acquisition Jianming Xiong 94915 The Research of GNH Based on Need-hierarchy Theory Huiru Zhao 94934 Specific Human Capital and Optimal Design of Pension Plans Lu Feng 91111 Research on the Relations between Managerial Self-efficacy and Job Satisfaction Kai Yao

Poster 2: Engineering Management and Energy Management East Lake Hall (Front), 5th floor 09:00 – 12:00, Sunday, August 14 Paper ID Paper Title Author 44019 Application of AHP in the selection of our country wind farm's location Xiaoyan Lv 44052 A Survey of Multi-agent Methods for Solving Resource Constrained Project Scheduling Haiying Ren Problems 44054 Research of Water Prices Based on Two-Part Water Pricing with TTWP Jinren Luo 44070 The Application of Factor Analysis and Logistic Model in Monitoring the National Hui Zhang Physical Fitness about Gansu Province 44088 Research of Ventilation Design for Highway Tunnel Min Huang 44102 Establishment and Realization of Project Culture during the Construction Project Xiaoli Yan Management in China

MASS 20 11 19 Conference Guide

Paper ID Paper Title Author 44132 The Study of Developing Modern Logistics Industry Chain in Qinhuangdao Yuguang Li 44156 Chinese Company Managerial Entrenchment Effect Governance and Corporate Debt Jie Hu Maturity Structure Choice 44157 Comparative Research between Shocks of the International Financial Crisis on Mainland Ping Feng and Hongkong Stock Market 44161 Research on the Mechanism of Rail Transit Construction Digital-Plat Si Haiyan 44171 A Study on the Theory and Method of Real Estate Market Harmony-degree Evaluation Zhang Shensheng 44208 Cost Evaluation for Hydropower Construction Using Multiple Monte Carlo Simulation Xun Liu Method 44228 Comprehensive Evaluation for Industry Economic Power of Mining Cities Based on Yacui Gao Nonlinear Mathematical Model 44262 Green Construction Bid Evaluation System Research Based on Comprehensive Evaluation Li Huiling Method 44265 Reflection on Mode of Construction of Government Investment Projects Zhang Hong 44270 Numerical Analysis on the Stress for the Portal of Two Parallel Tunnels Wanjun Zang 44374 Study on the Strategy Research of The Urban Low-carbon Development in the Post-disaster Hongyong Liu Reconstruction ——Case Study of GuangYuan 44436 Several Thoughts on GHG Emission Reduction and Traffic Congestion Control in Urban Xumei Chen Transport 44474 Research on Monitoring-based Risk Management of Deep Excavation Engineering Junyan Liu 44479 The Effect of Hostile Acquisition Threats on the Equity Value and Firm Value Wenxiu Hu 44550 The Engineering Construction Stanardand and Economic Benefits Hong Zhang 44595 Information Integration Solutions based on J2EE for Supply Chain Enterprises Haijun Zhang 44600 Research on Enterprise Application Software Project Implementation Model Yang Lvqing 44626 Reputation Model in Newsvendor-type Supply Chain with Long Term Cooperation Jianjun Zhang 90058 Study on the Risk Prevention of the Overseas Mergers and Acquisitions of Zhejiang Feng Hu Scientific and Technological Enterprises 90203 Internal Control Evaluation under Risk-based Audit Fenghua Wang 90253 Evolution of china's Energy Consumption Structure Based on Entropy Zhenhua Zhang 90324 The Effect Analysis of Adjustment and Monitoring Based on the AR(2) Process Li Zhang 90375 Study on Evaluation Indexes and Methods of Construction Project Standardization Level Shuyu Wang 90390 Integration of Standardized Management System for Tourism Enterprises Ping Wang 90405 On The Failure of Monte Carlo Simulation and "Catastrophe Insurance" Yongchen Zou 90428 The Study of the Integrated Risk Measurement of Insurance Enterprises by Copula Model Tian Ling 90431 Research on Trust Governance of Marketing Channel Partnership Zhonglun Wu 90467 An Empirical Analysis on Forecasting Stock Price by Maximum Lyapunov Exponent and Hanchao Yang Fractal Dimension 90486 Financial Risk Evaluation for High-Tech Enterprises in China - Based on the Perspective of Yuan Guangjing Grey System Theory 90494 Research on Measures of the Disaster Prevention and Rescue in Super-long Railway Zhang Nian Tunnels 90522 Multinational Company Talent Localization Strategy Transformation and Enlightenment Changming Liu 90536 Safety Assessment on Railway Crossings Based on Extension AHP and Set Pairs Analysis Hongde Wang

MASS 20 11 20 Conference Guide

Paper ID Paper Title Author 90567 Forced Caving Technique for Gas Disaster Prevention in Coal Mine Hui Wang 90736 Study On Size of Vertical RJVs Wenting Qin 90739 Integration Model and Approach to Quality Management Yizhong Ma 90745 Determination of the Concession Period in a Transportation Infrastructure BOT Scheme Sheng Shukai Based on CPM Simulation 90751 Model of Forewarning Risks of the Land Reserve Projects :A Case Study in Xi'an City ShengShukai 90754 Study of Residential Real Estate Based on the Customer Satisfaction Index Xiaozhuang Yang 90812 Research on Evaluating of Supply Chain Partners Based on Improved Euclid Norm in Lean Wang Jianhua Logistics 90888 Pricing Decision and Performance Analysis of Closed-loop Supply Chain with Third-Party Xiaofang Zhao Reverse Logistics 91023 Do Firms' Projectizing Businesses Boost Their Growth Performances? Xiaowei Liang 91042 Study on the Evolution Paths and Development Models of Brand Value Chain Xie Jiafeng 91046 The Monopoly and Competition of Port Logistics Service: Circle Model Li Nan 91099 An Initial Analysis on the Prevention, Control and Measures of the Financial Risks in Hui Liu Enterprises 91138 Energy Demand Prediction of China Based on the Theory of Co-integration and Error Zhang Chuanping Correction Model 91141 Analysis of China's Oil Self- sufficiency Zhang Chuanping 91151 The Implementation Planning of Construction Project Ping Cao 91172 The Impact of Global Management Factors on the Cash Flows of Japanese Discrete Fumio Tateishi Business Companies 91181 The Analysis on Carbon Emission Strategy of the High Energy Consumption Enterprise Guohong Wang Project Considering the Government Supervision 91187 Agile Supply Chain Management over the Internet of Things Ping Lou 91212 Risk Evaluation of Public-Private Partnership Projects of Urban Rail Transit Based on Tongyin Han Fuzzy Comprehensive Evaluation Method 91257 Risk Evaluation of PPP Project Based on Matter-element Analysis Juanfang Li 91279 The Principal-agent Models about Risk Seeking Players Dongdong Hua 91324 Integration and Optimization Analysis of Ecological Industry Chain of Mining Industry Xudong Xi 91368 A Thermal CAD Tool for Technical Risk Management in Power Projects Xiao Fu 91404 A Quantitative Model of Transformation of Project Organization in Life Cycle Shouke Chen 91428 Critical Success Factors for Implementing Traceability Systems in Chinese Food Meiyin Miao Enterprises 91453 Study on the Components of Supply Chain's Dynamic Capabilities Chengcheng Jiang 91469 Discussing on Uranium Resources Development Countermeasures under the Development Baoqun Hu of Nuclear Power Generation in China 91521 The Principal of the Rebate Hongjian Wen 91541 Research on Risk Management of Bleaching Powder Concentrate Production Hui Cui 91559 Researching on the Impact of the Medical Power Supply to the Electric Safety and Quality Yan Yong 91577 Research on Accident Early Warning Model Based on Entropy Weight and Extension Kai Wang Theory 91594 Application Approach of Energy Management Contract in Hebei Yu Qiang

MASS 20 11 21 Conference Guide

Paper ID Paper Title Author 91700 Research on Connotation and Implication of Organizational Resilience---A Comparison Dongxia Luo Perspective 91722 Logistics Network Design Problem with Information Sharing Strategy Wensheng Wang 91802 The Comprehensive Evaluation of Railway Freight Enterprises' Performance Based on the Yan Guo Balanced Scorecard Card and AHP 91810 Analysis for Construction Project Transaction Methods Decision Based on Fuzzy AHP Liu Hong-Mei 91813 Construction Project Transaction Mode Comprehensive Evaluation Based on Stochastic Hong Wei-Min Weight Assignment Method 92065 Leadership Research for Delivery Project Manger Based on Theory of Project Management Hui Wang 92148 Analyze On the Forecasting Demand of Front-line Worker in Logistics' Industry Zhang Zhenzhu 92225 Analysis of Energy-saving Service Operating Model for Building Resource-saving Society Ying Meng 92396 The Determinants of the Operational Performance for Food Ingredient Suppliers Chia-Chi Lee 92495 The Optimization Model and its Algorithms for Multiple Transportation Modes Selection Guihua Li for Single-task in the Fourth Party Logistics 92526 Research on Quantitative Model of the Bullwhip Effect Based on AR(1) Demand Zhangyi Xu 92535 Study on Management of Asymmetric Information in Equipment Procurement Chunzhou Yang 92570 The Mode for Constructing the Competitive Advantage of Modern Industrial Logistic Qi Zhang Enterprises 92577 Risk-Constrained Optimal Bidding Strategy in Pay-as-Bid Electricity Markets Yahya Abbasi 92590 Agency Costs of Engineering Project Procurement Shouke Chen 92613 Finance Intensification: From Finance Intensification to Finance Shared Service Xueli Wang 92747 Lean Production Assessment: Case Study in Auto Parts Companies from Brazil and Spain Felipe A. Calarge 92756 Review on Supply Chain Risk and Its Management Methods Z.D. Yu 92821 A Programme Implementation Model for Architecture/Engineering/ Construction Fu Daochun Enterprise 92877 Research for Crisis Management Plan and Service types of Library Consortium Chunguang Du 92881 Government leaders' Media Communication and Public Image Building in Emergency Shaoyuan Zhang 92939 Study on Factors Affecting Building Costs of Navy Ships Cencheng Kang 92945 Research on Credit Risks Prevention-Control System of Group-Affiliated Enterprise Lijing Zhang 92983 Research on the Role of Institutional Investors in Risk Management of Listed Chinese Lu Qian Companies 92993 Research on the Competitiveness Analysis and Evaluation of International Contractor Shu Bai Based on the AHP Model 93057 A Discriminant Analysis Model for Supply Chain Transaction Cost Jianbo Fan 93085 Evaluation Method of Software Development Risk Based on Grey Decision-making Deng Hong Theory 93139 Research on the Staff Relationship Risks in the Merger and Acquisition Process of Liu Qiang State-owned Enterprises 93175 Integrate Virtual Logistics with The Fourth Party Logistics Fu Deqiang 93193 International Experience for SME Credit Risks Identification-Based on Dan Xiao Monitoring-cashflow Method 93209 The Strategic Development Research of Chinese Fire Industry Qiyun Guo

MASS 20 11 22 Conference Guide

Paper ID Paper Title Author 93269 The Optimization of Empty Shipping Container Reposition Based on the Network Simplex Chunhui Huang Method 93272 Problem Analysis and Policy Recommendation on China's Engineering Consulting Qinjiang Hou Industry 93301 Regional Specialization, Transportation and Spatial Change of China's Wheat Processing Wang Yonggang Industry 93354 Empirical Study of Lean Production in Rationalization of Equipment Layout Zongze Li 93449 The Impacts of Modern Logistics on Shandong Foreign Trade Peizhi Wang 93456 Evolution Mechanism on Integration of Crops Variety R&D and Commercialization: A Zhou Xiangyang Research Summary 93464 Prediction and Management Research of Hi-tech Enterprises' Marketing Risks---An Meiying Yang Empirical Analysis of 35 Hi-tech Enterprises of Communication and relevance equipment manufacturing industry 93545 A Comprehensive Evaluation of City Emergency Management Capacity based on Analytic Yinghua Song Hierarchy Process and Fuzzy Mathematics Method 93575 The Pattern of Chinese University Architecture Research Based on Institutional Research Yi Zhang 93751 An Empirical Study of Scope Economies in Chongqing Logistics Feng Li Peng 93810 The application of Analytic Network Process (ANP)based on WBS-RBS in project risk An Hui analysis 93834 Minimum Cross-entropy Transform of Risk Analysis Xue Feng 93876 Pricing Decision after Online Channel Introduction Xiaojun Fan 93897 Independent Certification Agency for Supplier Selection under Incomplete Information Xin Shen Market 93970 The Research on Index System of Concessionaire Selection in Traffic BOT Projects Wei Wang 94005 Channel Pricing Decision Based on Manufacturer Forward Integration Xiaojun Fan 94013 A Study of the Working Mechanism of the Workplace Emergency Capability Immune Liping Shi System Based on Bio-inspired Theory 94040 Research on Emergency Disposal Mode of Metro Fire Hua Lu 94055 A Study on the Effects of Demand Uncertainty Based on Stackelberg Game in Supply Z.D. Yu Chain 94084 Product Decision in a Flexible Production System: Pure Standard Product or Mixed Mass Xiaofeng Shao Customization 94138 Optimize International Portfolio via Stochastic Programming Libo Yin 94157 Customer-oriented Supply Chain Integration in SMEs Wen Li 94193 Analysis on the Logistics Outsourcing Risk Based on Supply Chain Circumstances Lan Wang 94196 The Contractor's Incentive Management Based on Interface Payment for the Owner Tao Yi 94223 Use Postponement Strategy to Control Ordering Modification Risk for Collaborative Jin Liu Production Scheduling in Supply Chain 94261 Experience from Social Assessment of Investment projects Financed by International Shaojun Chen Financial Organizations 94303 A Brief Discussion of EPCMM Mode Befitting the Improvement of General Contract Peng Zhang Management--Perfecting Measures Based on EPC and EPCM 94408 Retailer's Shelf-Space and Pricing Decisions under Revenue Sharing Contracts Manyun Tan

MASS 20 11 23 Conference Guide

Paper ID Paper Title Author 94468 the Impact of the High Speed Train in China Zhuojun Hang 94497 Study on the Logistic Decision-making of Third-party Logistics and Enterprises Haidong Xu 94537 An Empirical Study On Consumer Trust in B2C e-commerce in China Yujie Bao 94703 Timely Project Completion Probability and Stability Cost on the Interaction among Xiaoming Zhang Uncertainty of Random Duration, Service level and Feeding Buffer in a RCPSP Environment 94851 To Strengthen the Role of Social Security in Emergency Management Yunhua Xiang 94922 On the Present Situation and Developing Countermeasures of Track-and-field Teaching in Qiang Guo High Colleges 93604 An emergency local group decision-making model based on variable precision rough set Li Jinlong 94172 Research on Dynamic Management of Safety Cost for Water Project Construction Fan Yang

Poster 3: Financial Management, Business Management and City Operation East Lake Hall (Front), 5th floor 14:00 –17:00, Sunday, August 14 Paper ID Paper Title Author 44022 Explanation of the Obstacles to Ningbo-Zhoushan Port Integration and its Countermeasure Wang Changjiang Research 44081 Assessment of Eco-environment in Qingdao Based on Urbanization Development Ren Xuehui 44083 Urban Risk Management Based on Urban Climate Analysis——Take Dalian as A Case Ren Xuehui 44303 Evaluation on the Performace of Urban Domestic Sewage Treatment Plants in China Dongmei Han 44385 The Correlation Studies of Economic Development and Environment Quality in Xiangyu Wang Northwestern Areas 44389 Simulation of the Self-Adapting Process of Urban Land-Use Structure based on Land Value Lina Huang Indication: A Theoretical Demonstration 44406 Groundwater Management in Shanghai, China: History, Problems and Recommendations Dongyu Wang 44563 Extended Producer Responsibility and Policies Selection: an Analysis Based on Product Guangsheng Sun Life Cycle 44611 Is Low-carbon Together with Pollution Reduction?——Calculation of CO2 Emissions Kunyu Niu from Municipal Wastewater Treatment Plants 90030 Empirical Study on IPO Underpricing of GEM Listed Companies in China Huayang Yin 90114 Research on Incentive Mechanism Based on Inter-temporal Choice Theory Yang Lu 90129 The Timing of Merger and the Decision of Information Search Based Synergistic Value Hao Chen under Double Uncertainties 90141 Research on IDSS by Matlab Integration:Theory and Method HuiYing Gao 90191 The Environment Effect Embodied in Export and Import of China's Industry: an Analysis Kai Wang Based on the Industrial Data 90226 Modern Logistics of Port: Concept Interpretation, Efficiency Measurement and Appraisal Wang Changjiang as well as Enhancement Countermeasures 90247 On the Regional Economic Growth Pattern Transformation in the Context of Ecological Fang Falong Civilization of China 90271 Cultural Diversity and Environmental Protection of National Parks in Perspective of Jun Yu International Law

MASS 20 11 24 Conference Guide

Paper ID Paper Title Author 90283 Analysis of the Relationship between China's Log Imports and Disaster of Forest Pests Shen Wenxing 90348 How to Protect China's Environment while Keeping Coal in the Game Jinke Li 90483 A Study on the Synergistic Effect of Commercial Bank Business Innovations Yuan Guangjing 90535 Green Design and Humanized Design in High Speed Train's Industrial Design Management Zhiyong Wang 90587 Bidding Strategy in Takeover Ping Jiang 90596 Simulating Study On Controlling Policy Mechanism About Yangtze River 's Pollution Yuan Qun Induced by Water Transportation 90614 Statistical Analyses of Credit Investment in Transmission Mechanism for Commercial Qizhong Deng Bank of China 90629 The Composition and Advantages of Financial Consultation Mode Based on XBRL and Dalian Pang Network Environment 90641 Interorganizational Cost Management in Supply Chain Based on Open Book Accounting Chen Xu 90642 Study on the Innovation of System of Financial Management of the Public Sectors Qiaoyi Wang 90648 Energy Conservation & Emission Reduction of Coal Mining and Value-Added Tax Gao Yanyan Preferences 90666 Option of the Housing Construction Model Based on the Multi-Objective Decision-Making Wei Chen Method 90695 New Changes and Effects of Korean Investment in China Qinhua Pan 90785 Countermeasures on PFI Financing Mode in Urban Infrastructures Yunpeng Hu 90791 Establishment of Negative Corporate Income Tax to Enhance SMEs` Independent Yinghui Xiang Innovation 90822 An Investigation of the Relationship among Tunneling, Asymmetric Information and Siyong Guo Discount of Private Placement: Evidence from China 90867 Economic Effects of Carbon-tariff Barrier Mei Zhang 90883 Review on the Technical Efficiency of High-tech Industry Xuemei Zhang 90914 Research of Data Acquisition and Data Mining for Broadcasting and Television Systems Fulian Yin 90933 Investigation and Reflection of the Development of Green Advertising in Chinese Xin Dai Automobile Industry 90954 The Availability of the Credit Finance: The Influence of the Entrepreneurs Different Luo Zhengying Characters and the Marketization Degree 90962 The Evaluation and Construction of Enterprise Financial Management Target Based on the Zhang Yun Scientific Outlook on Development 90967 Research on Relations between Fair Value and Stock Value Zhiliang Wang 90991 Stochastic Volatility, Takeover Threats and Defensive Payout Strategy Songhua Hu 91005 Accounting Problems of Safety Investment of Enterprise in China Jian Shen 91054 Research on Carbon Dioxide Emissions Performance of the Chinese Industry Sector Chengbo Zhao 91077 Innovation in Green Technology Research of Forest Products Trade in the Context of She Zhiwei Ecological Civilization 91090 Research on the Performance of Foreign Capital Merger&Acquisition of Chinese Listed Zhenlian Xie Companies Based on EVA 91103 Fuzzy Evaluation of Heilongjiang Coal Enterprise Financing Efficiency Xiaoying Peng 91113 The Study on Cross-border M&A of Chinese companies Based on Seeking Creative Assets Xiaojing Chen 91114 Study on the Collusive Corruption in Supervision and Examination of Bank Credit Xuguang Nan

MASS 20 11 25 Conference Guide

Paper ID Paper Title Author 91145 Evaluation on the Sustainable Development Level of the Marine Fishery in Shandong Lijuan Guan Province 91159 Study on Impacts of FDI on Competitiveness of China's Food Industries Wenli Yang 91182 Simulation and Analysis of Enterprises Competitive Interaction Haizhou Fan 91223 Investment and Financing Mechanism of Public Transport in China Yongsheng Wang 91229 Systematic Methodology for Coping with the Information Asymmetry of Eco-industrial Qian Li parks Planning and Construction 91230 Research on Financing Risk and Its Control in BOT Projects Zhuobin Wei 91234 Study on the Optimal Investment Timing of Visitor Attractions under the Uncertainty of Guo Chunfan Tourism Demand 91246 Game Research on "Official Position , Prestige and Effect " of CFO Jianglong Wu 91255 An Empirical Study on the Merger and Acquisition Performance of Chinese Private Listed Hua Zhang Companies 91288 Environmental protection and energy savings in HVAC systems from the higrothermal and Tomas Gil air quality standpoints 91292 An Empirical Study on the Correlation between Environmental Protection and Spillover Chunying Zhou Effects of Foreign Direct Investment 91388 Government and Producer's Game Analysis and System Design Based on EPR Zheng Yunhong 91447 Intelligent Management Model Research in Enterprise CIMS Xiaohua Liu 91470 Discussing on Pollution Sources, Status and Control Countermeasures of Uranium Mine in Baoqun Hu China 91491 The Decision-Making Theory of Foreign Direct Investment Based on Real Options Yongfeng Cao 91518 The Research on the Poyang Lake Eco-compensation Mechanism Based on the Beyond Wu Jiu Property Right Stimulation 91675 Optimal Portfolio and Equity Premium Puzzle Xianhua Dai 91900 FDI and Employment by Industry in China Liyan Liu 91948 Water Quality Prediction of Changjiang of Jingdezhen through Particle Swarm Xing Xu Optimization Algorithm 92098 Board Characteristics and Accounting Information Quality Qin Li 92191 Research on the Real-time Control of Enterprise Cash Flow under the ERP Environment Juan Sun 92210 Impacts of Public Listed Company Anti-takeovers From Legal Perspective Huiyun Gao 92212 The Reasonable Strategic Reserves of China's Much-lacking Mineral Resource Copper Zhitan Yu 92243 Theoretical Study on the Relationship between Technology Standardization and China Zhengdong Yang Economy Growth 92416 Financial Management in Network Economy Xu Hongbo 92431 Analysis on Problems of Service FDI in China Shuli Wang 92436 System Planning & Studying on Greenland Based on Low-Carbon Concept Yan Zhou 92457 Monetary Transmission Effect in County Economy: An Evidence in Hubei Province Qiong Li 92554 Issues on the Transfer of Multinational Pollution that China is Confronted with in Lu Tan Conditions of FDI 92571 Does Management Turnover Improve the Performance of the Distressed Firms? Tao Zhu 92621 AHP-Entropy Weight Method in Investment and Financing Decision-making of Project Wenwen Pan ——Study on Ecological Restoration Project in Taihu Lake

MASS 20 11 26 Conference Guide

Paper ID Paper Title Author 92631 Business Advertising Strategy in Co-marketing Anping Li 92646 Designs of Company's Cash Flow Indicators & Case Analysis Yi Luo 92668 A Model of Managerial Overconfidence, Moral Hazard and Corporate Investments Bei Ye 92701 Research on the Measurement of IT-business Alignment Xiaohua Zhou 92721 Review on the Relationship between Transforming of Scientific and Technical Hong Miao Achievements and Contribution of Science and Technology Advance 92730 The Strategic Conception of Constructing a Modern Network & Garden City in Jiaxing Xijun Yu 92751 Study on Impact from Land Use/Cover Change on Eco-economic Harmony Qihui Gan 92761 Effects of Behavioral Parameters on Volatility of Asset Prices in China Lili Ma 92796 Measurement of Chinese Enterprises' Social Insurance Financial Burden Bo Yang 92810 Is the Small and Medium-sized Enterprises' Credit Default Behavior Affected by their Rubing Yang Owners' Credit Features? 92828 Studies on China's Foreign Reserves - Its Adequacy and Investment Strategy Suggestions Teng Yuan 92837 A Study on the Connotation of Brand culture and the Updated Advantages of Developing Jinsong Yan Brand Culture 92914 Disclosure of Accounting Information of Corporate Social Responsibility Based on Shulan Dong Stakeholder Theory 92917 The Analysis on the Feasibility and Outlook of Monetary Integration in East Asia Yan Wu 92942 Symbolic analysis of Shanghai Stock Market returns Mei Xu 92963 The Mechanism Financial Innovation Promotes China's Capital Market Renxiang Wang 92981 Research on Corporate Governance and Constraint Mechanism of Over-Investment Qian Bi Behavior by Listed Companies 92998 An Empirical Study on the Relationship between Stock Market Returns and Lei Zhang Macroeconomic Variables: the Evidence from China 93090 Stock Price Synchronicity and Limited Arbitrage Bingbing Wang 93168 Investor Sentiment and Stock Market Response to Earnings Announcement Yumei Jiang 93200 Empirical Analysis on CSI 300 Index Futures Hedging Xiaoyan Zhang 93222 Internal Control Information Quality Framework: Based on the Investors' Information Deqiang Deng Demand 93230 The Operating Mechanism and Supporting Platform for CI of SME Strategic Alliance Mei Guo 93250 How to Better Protect Biodiversity in Land Management Dingxuan Zhang 93314 Research on the Relationship between Corporate Governance Structure and Diversification Hai Xu Song Strategy 93345 An Empirical Study on the Rationality of GEM IPOs Pricing Based on SFA, Evidence from Jinliang Li China 93397 An Asset Allocation Model with Social Insurance Zhou Jin 93506 The Research of Development Models Based on Culture Creative Tourism Industry: Jiang Zhenna Example as Fujian Nanjing Tulou 93513 Research on the Governance Role of Institutional Investors in Listed Companies Based on Lu Qian Panel Data Analysis 93554 FDI and Economic Development in China:1978-2008 Liyan Liu 93559 The Impact of China-EU Trade on Climate Change Laike Yang 93564 Bank-based Versus Market-Based Financial Systems: Effect on Financial Markets Xiao Xiao

MASS 20 11 27 Conference Guide

Paper ID Paper Title Author 93570 Design of Equipment Health Management Information System Zhang Xueyan 93613 Study on the Influence of Overseas Moderate Investment on Economic Growth of China Nan Xu 93672 Study on Business Performance Correlation of Sporting Goods Manufacturing Enterprise Zhu Jianfeng Based on SEM 93678 The Empirical Analysis of Price Discovery Function in Steel Futures Hong Liu 93717 Market Integration in Resource-saving and Environment-friendly Society——Using Zhangxin Yin Chang-Zhu-Tan urban agglomeration as a case study 93784 Management Strength Measure of Rural Credit Cooperatives in Hebei Area Which is in the Lixia Dong Economic Circle Ringing Capital 93848 Analysis of The Relationship Between Pay Gap of Management Personnel & Corporation Cheng Shuqiang Management Structure 93890 Empirical Study on the Influence of the Rising Housing Price on Resident Consumption Dongmei Yuan 93988 Case Study of Analyzing the Brand Strategy Implementation of Zhengzhou Yu tong Bus Wang Wenliang Co., Ltd. 93997 Corporate Governance, Uncertainty and the Value of Cash Holdings Jianping Zhang 94075 Research on Chinese Beer Market Based on Quantitative Analysis Ying Sun 94112 Education and Teaching of Accountancy Ethics in Universities Xuwen Han 94198 Algorithm Optimization of the Project Internal Rate of Return Based on the Dichotomy and Huigang Yu Computer Technology 94211 Analysis of the Development Feature and Competitiveness in Anhui industrial cluster Wu Ci-Sheng 94273 Financial System Reform, Earnings Persistence and Debt Maturity Xiuli Zhu 94516 Approaches to Build Brand Personality for Chinese Corporations Xiaocui Li 94564 Car Cost Forecasting by Support Vector Regression with Tabu Search Algorithm Yi Li 94596 Price Recovery after Soared and Slump Kuangmin Liu 94707 Business Valuation in China's Transitional Period Jiang Wei 94761 Failure of State-Owned Enterprises In Benin Fabrice Boko 94814 The Office Automation System Research Based on the Product Engineering Department of Jun Qiao an Institute 94836 Interests Analysis of IPO for China's Listed Small and Medium Companies Zhu Yanyang 94918 On the Implementation of "Merry P.E." in the Curriculum Reform Yumei Tang 94926 Research on the Key Factors of Tourism Sudden Accident Diffusion Yinggui Qiu 94928 Applying Excel VBA to Implement Comparison among Physical Experiment Data Haibo Shi 90748 Analysis of the Development of China's Trade in Services Based on International Financial Kai Cui Crisis 93902 Analysis of the Development of International Service Outsourcing in China Kai Cui

Poster 4: Service Science and Knowledge Management East Lake Hall (Front), 5th floor 14:00 –17:00, Sunday, August 14 Paper ID Paper Title Author 44092 Difficulty to Eliminate the Crux Problems with illegal Advertising via the Advertising Hongyang Gao Management: An information economics framework

MASS 20 11 28 Conference Guide

Paper ID Paper Title Author 44100 Research on Transactive Memory System, Knowledge Reuse and Team Team Efficacy in Yong Liu Professional Service Teams 44104 The Simulation Research on the Evolving Trade Network of the Cluster of the Information Ping Hu Industry in Xi'an 44105 Global Delivery of Service via Online Platforms Baozhou Lu 44160 An Empirical Research on the Relevance of Fair Value Xiaoyan Liu 44165 Evaluating the Elderly Care Community Services in Shanghai Xiaoyi Zhang 44184 The Co-evolution of The Knowledge Networks and The Learning Pattern of Core Junjie Wu Enterprise in Cluster: A Case Study of Chint Electric 44191 User Behavior Study in the Virtual Community Fen Chen 44253 On the Safety Measurement Standard of Grain Logistics in Hubei Province Zhen Zhang 44325 Discussion on the Social Role of Science and Technology Museum Under Service Sciences Shanshan Wang Theory 44365 A Gray Correlation Analysis of China's Industrial Structure and Economic Growth Wenxing Zhu 44509 Waste Analysis of Lean Service Qu Li 44517 Chinese Commercial Banks' Loan Innovation: Network Perspective Xinzhang Cheng 44543 Study on the Basic Process and Form of Consultation Service System for Human-machine Bo Wang Interaction 44613 Study on the Affecting Factors of Service Industry in China Zhang Ying 44641 Investigating Mediators between Customer Orientation and Customer Citizenship Zhang Yang Behaviors: A Conceptual Model 44650 An Exploration of New Educational Patterns for Patent Vocational Community in the New Yang Guancan Information Age 90183 Five-level Classification of Service Innovation Ming Xu 90212 Research on the Evaluation of TPL Logistics Service Quality on the Basis of The Language Liu Lianhui OWA Operator and Customer Perception 90219 Teaching Quality Evaluation Based on Student Satisfaction Heping Zhang 90248 A Bibliometric and Comparative Study on the papers in ISLS of Mainland China, Taiwan Wenqi Fu and Hong Kong in the Last Ten Years Based on the SSCI Database 90282 Systematic Analysis on the Factors That Influenced the Service Quality of the Domestic Lijun Xu Travel Agency 90304 Research on the Tactics of Service Recovery Based on Customer Satisfaction Xiaojuan Zhang 90312 Study on the Development of Grape Wine Tourism Based on Industrial Clusters——Yantai Tao Liu city as an example 90354 A Research of Comprehensive Quality Assessment of Accounting Personnel Based on the Yang Hui BAGA-PPC Model 90357 Research on Civil Servants' Tacit Knowledge Management Based on Topic Map Qiyong Zeng 90371 Customer-led Online Open Innovation of Consumer Goods: a Multiple-case Study Fachen Wei 90447 Empirical Research on Influencing Factors of Competitiveness of China's Undertaking Yuan Li Information Technology Outsourcing 90457 An Empirical Study on the Relationships of Knowledge Management Orientation, Market Peng Du Orientation, and Firm Performance 90474 Comprehensive Evaluation of Petroleum enterprise Knowledge Management Performance Xue Dawei

MASS 20 11 29 Conference Guide

Paper ID Paper Title Author 90481 Knowledge Management in Venture Funds Liang Ping 90489 The Impacts of Industrial Cluster's Network and Knowledge Integration Capability on Youhua Cai Firms' Innovation Performance 90529 Research on Knowledge Service Model of Digital Library Jinhu Niu 90563 The Characteristics of China's Health Policy Transition Xiaohua Li 90626 The Determinants of IT Outsourcing: An Empirical Investigation of Public and Private Yun-Hsiang Tien Hospitals in France 90643 The Application Study on the Appraisal of Corporate Performance Based on the Decision Sun Chengai Tree 90730 Evaluation of Service Quality of Restaurant Enterprise Based on SERVQUAL Shi Yuqiang 90735 Capability Coordination with Option-contract Based on Leader-follower Game Aiping Cui 90787 The Empirical Study of Service Quality in Inner Mongolian Agricultural and Pastoral Lei Mei Banks 90810 Research into the University Intellectual Property Management Jing Feng 90834 Key Factors Identification of Product Service Configuration Requirement Long Huijun 90838 Extention of Channel and Optimization of Management of Knowledge Sharing in Science Lei Gao Group--- Based on Analysis of Interpersonal Network 90897 Knowledge Management and Innovation for Firms Competitiveness: A Strategic Approach Olufemi Edun for African SMEs 90909 An Empirical Research on Internal Mechanism that Inter-organization Learning Affected Liu Xia Cluster Growth 90915 Managing Knowledge Management Tools: A Systematic Classification and Comparison Yang Xu 90916 A Study of Competitive Advantage on Services Package-Based Economy Hotel Yonghan Li 90923 The Application of the Service-Profit Chain in the Mobile Industry Veena Lertkriangkraisorn 90927 A Study on the Strategic Positioning of China Service Outsourcing Fei Chen 91009 A Proposed Framework of eWOM and eTrust in Online Hotel Booking: the Influence of an Jianyao Li e-Intermediary 91029 Competitiveness Comparative Analysis of China Development Bank in Its Reform Tao Liu 91097 Study on Service Enhancement Competitive Strategy for Manufacturing Enterprise Shi Bo Qin 91161 Research on Knowledge Service System in Open Innovation Environment Qinghua Zhang 91169 "Land Ethics" in Hotel Management and the New Understanding of "People Oriented" Jie Xiong 91203 Study on the Resource Base of Timber Industry in China Zhong-Hua Yin 91261 The University Students Personal knowledge management strategy study Maweiqi Maweiqi 91272 Pricing of Water Resources Based on Consumption Pattern——Taking Water Resources of Yufei Qu The South-to-North Water Transfer Project as a case 91339 Land Resources Optimization Allocation Based On Smart Growth Qihui Gan 91340 Public Housing Service of China Xingshou Yang 91345 A Comparative Study on the International Competitiveness of the Service Trade in China, Weihong Han Russia and Mongolia 91390 Foreign Direct Investment and China's Service Economy Zhenrong Zhu 91392 Performance Measurement of Knowledge Sharing based on Knowledge Capital Lihong Li 91445 The Construction of MICE Customer Satisfaction Index Model Chunhong Li

MASS 20 11 30 Conference Guide

Paper ID Paper Title Author 91479 An Investigation of Knowledge Sharing on Campus among Teachers Tao Li 91530 Customer Satisfaction Index Model Building and Empirical Research of Sports Fitness and Bing Liu Entertainment Industry 91543 Theory and Method Research on Policy Evaluation of Hi-tech Industrialization: A Review Hua Li 91609 The Cases and the Mechanism Analysis on Different Development of Service Outsourcing Wei Long Enterprises 91622 A Learning Theory of the Corporation Governance Yan Chen 91625 The Analysis of Chinese Public Cultural Service System Efficiency Improvement from the Pingnan Ruan Perspective of Strategic Networks 91641 On the Effect of Brand Attitude on Brand Purchasing Dan Yu 91663 "Two Working Parts with One Spare Parts" Principle in Risk Management Zhe Yin 91738 A Research on the Mechanism of action of the Knowledge Management to the Core Zhong Tuo Competitiveness in Publishing Enterprises 91744 Empircal Analysis on the Quatitative Evaluation of Government Performance --Using He Xiangzhou Break-even Analysis to Estimate the Performance of Visible Public Goods 91777 Anlysis on the Chinese Government Cost of Administrative Expenses He Xiangzhou 91830 Web Video Consumption Behavior Research on a New Distribution Platform Ruiyuan Cui 91903 A Study on "Boxed Pigs" in Behavioral Economics with Linguistic Analysis --Based on Xu Song Xu Complex Scientific Management Methodology 91905 Empirical Research on Enterprise Technology Alliance Knowledge Transfer to Promote the Huang Hanyan Development of High Technology Industry 91919 Study on Characteristics and Management Methods of Youths' Network Self-organization Zhiming Feng Behavior 91957 An Empirical Study on the Dimensions of Consumer Perceived Value in Green Hotels Bing Hu 92021 Optimal Behavior of Government to Promote Enterprises' Technological Innovation Yan Lv 92084 Performance Measurement of Local Government's Public Service Quality Management Jiahe Wang Based on Fuzzy Comprehensive Model 92088 The Gray Correlation Analysis of Scenic Spot Customer Satisfaction Degree a Case Study Guo Yan of Lianyungang City 92128 The Construction and Management of Horticulture Experimental Teaching Demonstration Li Guirong Center Laboratory Team 92134 Establishing the Index System for Performance Measurement of Local Government's Jiahe Wang Public Service Quality Management 92153 Control Mechanisms and Market Knowledge Acquisition: an Empirical Study in China Ting Liu 92337 The Research Review of Service Innovation Yonghai Yu 92366 Research on Service Management Current Situation and Countermeasure of Chinese Large Guochen Wei Retail Chains 92371 Research on the Co-branding Strategy of Sports Event and Host City Qinqin Dong 92399 The Effectiveness of Negotiated Agreements and its Inspirations for Chinese Knowledge Hongwei Shi Management 92413 Research of the Content Product Pricing Method Based on Exploitation of Digital Media Peiyi Song Assets 92486 Research on Customer Relation Management in E-commerce Environment Haoqiang Liu

MASS 20 11 31 Conference Guide

Paper ID Paper Title Author 92528 Study Progress of Producer Services Xinya Gao 92548 Research on the Management and Utilization of Teaching Archives of University Men Hongyun 92572 Explicit Knowledge and Tacit Knowledge Sharing Guanlin Chen 92604 A Study on Travel Agency Brand Management --- Based on the Questionnaire of Beijing Mengyang Sun Customers 92614 Empirical Research on Sustainable Competitiveness of Heilongjiang Manufacturing SMEs Yingmei Li Based on PCA 92656 Exploration in Openness of Laboratories of Electronic Information Training Base of Shoujun Yin Beijing Union University to Students 92685 Evaluation and Empirical Analysis of Logistics Service Quality Based on Dynamic Fuzzy Zhengsong Zhou Theory 92689 Public Service Provision: an Analytical Framework based on the E-government Juling Xu 92788 An Identification of China's Producer Services and An Assessment of Its Growth by the Yikun Meng Effect of FDI 93068 Construction of Travel Agency Service System Based on Service Management Zhou Ting 93105 Constructing and scaling the Gross National Happiness Index of Farmers in New Liu Junfeng Countryside building of Shaanxi province ——Empirical analyses on the base of comprehensive fuzzy evaluation 93132 Prediction Gross of China Research & Development Industry and Strategy Choosing Yanwei Wang 93157 Analysis on the Factors Affecting the Organizational Study Effect of the Textile Original Haiyan Tang Equipment Manufacturers in the Global Value Chain system 93179 Study on guest satisfaction based on brand promotion of theme park ——An example of Yingmei Qin Ocean Park Hong Kong and Panyu Chimelong Paradise 93213 The Employment Effection of Services Industry Wenji Chen 93229 Competitive Intelligence Service for SMEs Xinping Song 93334 Tourism Supply Chain Coordination by Tourism Websites Hongxia Peng 93363 Research on Customer Attributions of Service Failure and Strategies of Recovery Xiaojuan Zhang 93389 The Spatial Allocation of Factors, Factor Mobility and Agglomeration of Information Zhang Huiping Service Industry——An Empirical Analysis from the Perspective of Provincial-level Panel Data 93426 The Management of Competitive Sports and Research on Sustainable Development of in Banjun Sun physical Education Institutes 93475 Business Valuation based on Intellectual Capital: A Hierarchical Clustering-MARS Chuanrui Fu Approach 93493 Designing an E-learning Course in C Language Based on Knowledge Management Jie Quan Perspective 93510 The Effect of Movement of Natural Persons on Bilateral Intra-Industry Trade: An Empirical Lingyuan Ma Analysis of the China as an Example 93523 Research on the Factors of Independent Innovation Pattern Based on Patent Data Wu Yang Measurement 93654 How To Design the Motivation Mechanism for Knowledge Sharing Lan Luan 93667 Commercial Presence vs Presence of Natural Persons of Trade in Service: Evidence of Yinghua Meng Complementarity

MASS 20 11 32 Conference Guide

Paper ID Paper Title Author 93696 Research and Application of Shared Memory in the Account Management System Benqing Dong 93705 Customer Retention Based on Trust and Commercial Friendship——Taking Financial Liu Jianhua Sector for Example 93771 Application of Fuzzy Set Pair Analysis Model for Evaluation of Hospital Medical Service Yan Xin Efficiency 93832 The Empircal Research of the Relationship between Board Governance and Corporate Sun Hongmei Competitiveness of the Listed Companies of Iron and Steel Industry in China 93861 Interactions between Cross Border Supply and Commercial Presence: Empirical Analysis Yinghua Meng on US Bilateral Trade in Service 93911 Theory Support of Establishing Emergency Rescue Force System in Public Crisis Haoqing Li 93950 Environmental Analysis on Developing Productive Service Industry in Shenyang City from Ying Liu SWOT Methods 93994 Impact of Knowledge Integration on independent Innovation in Software Industry Li Xiaohong 94018 Research on Learning Behavior of University Innovative Research Team——Based on Guoxin Liu Knowledge-sharing Game Model 94117 Data Envelopment Analysis: Surveys Chaohao Sun 94126 Evaluation of the Efficiency of the Supermarket Chain Based on the DEA Method Li Yuming 94188 Evaluation for e-service quality of Taobao Mall based on Fuzzy comprehensive evaluation Cai Min 94305 A New Framework to Deconstruct Customer Complaining Motivations: Based on Guoping Chen Consumer Self-concept and Self-threats Perception 94322 Study of Service Quality Evaluation Method based on Gray-Fuzzy Theory Xufang Li 94335 The Preliminary Research on Government Involvement and Mechanism for the New Era of Yu Zheng Sports 94368 Organizational Culture Construction based on Knowledge Sharing at Libraries Haoqing Li 94390 Research on Coordination Process Model of the Enterprise Network Resources Yonggui Shi 94419 Economic Analysis of the Existence of Illegal Motorcycle-taxi Liu Jiaqi 94424 Service Recovery Strategies Based on Customer "Second Satisfaction" Zhicheng Liu 94491 An Application of Bayesian Nash Equilibrium Model to Quality Surveillance of Service Xin Shen Outsoucing 94511 Ideas on Individual Information Service of Foreign Periodicals Yuantao Huo 94523 Items and Process Management of Libraries' Digital Information Service - A Case Study on Han Dong Tsinghua University Library Homepage and its Academic Information Resource Portal 94533 Perceived Developmental Performance Appraisal and Knowledge Sharing Behavior in Wen Jie China: Do Traditionality and Organization Ownership Matter? 94534 Sickbed Arrangements Optimization Based On Patients' Prioritization 94577 An Empirical Study of Consumer Satisfaction Based on Experiential Marketing of Li Liu Communications Enterprises 94599 Design Image Retrieval Based on Nonsubsampled Contourlet Transform and Neural Yi Li Networks 94608 Development of Service Industry and Rising of Service Economy in China Wang Gang 94695 Comparison of Service Industry Productivity of major Cities in Hebei Province Wenbo Sun 94832 Comparison on Two Analysis Methods of Strategic Network: Whole and Dyad Network Zheng Qun Zhan Analysis

MASS 20 11 33 Conference Guide

Poster 5: Information Systems and New Technologies East Lake Hall (Front), 5th floor 14:00 –17:00, Sunday, August 14 Paper ID Paper Title Author 44154 The Interaction Effect between Online Trust and Web site Interactivity on Highest Jieqian Wu Purchasing Price 44189 A Method of WEB Security Certification Based on Browser Middleware Xie Weihua 44368 Online Marketing of Luxury Goods -- Take Chinese Market as Example Fen Chen 44504 Thinking of Small and Medium-sized Enterprises Development Modern TV Shopping XiaWei Hong 44575 A Markov Regime-Switching Model on Foreign Trade: The Case of China Dongmei Li 44631 Empirical Analysis On Factors Of China's Household Savings Peizhi Wang 54027 The Application of Statistics and Analyzes in the Ultrasound Diagnosis Digital Jing Luo Management System 54034 Knowledge Competence Appraisal of Old Northeast Industrial Fangqiu Xu 54038 The Concept, Model and Function Expression about Patient Perceived Value Yaohui Wang 54052 Project Management and Project Integration Management In Relationship with Service Tshepo Molamu Marketing 54054 Poor Risk Management as One of the Major Reasons Causing Failure of Project Kaizer Boikanyo Management Ratsiepe 54063 Governments' Involvement in Internet Governance: A Literature Review Xing Wang 54074 The Factors to Hinder Small Retail Entities from Developing E-Commerce and Its Strategy Bo Zhang 54079 Third-party Payment Problems and Countermeasures Bo Zhang 54082 Research and Implementation of Web Mail Forensics System Jiapeng Fan 54104 A Content-based Information Retrieval Model Using Non-negative Matrix Factorization Chengzhong Yang Method 54109 The Research on the Influence of Foreign Exchange Rate on the Outsourcing: Chinese Case Ma Xiang Empirical Study 54132 The Governance Structure and Innovation System of Chinese State Firms after the Chun Liao Fundamental Reform: the mid of 1990s to the first decade of 2000s 54147 Adverse Selection and Counteracting Mechanism in Taobao.com Yong Pan 54150 The Benefits and Limitations of Pairwise Understanding of IT Business Value Guangming Cao 54153 Organizational Context in Information Systems Research: Perspectives and Components Jin Xu 54162 Audience Distribution, Logistics and the information dissemination Boundary:Newspaper Xu Tao Valid Issuance as an Example 54180 A Relative Green Degree Evaluation Model for Equipments of Iron and Steel Enterprises Min Zhou 54183 Study on Strategy of ERP Implementation in Small and Medium-sized Manufacturing Meiling Liu Enterprises in Northern Jiangsu Area, China 54196 Ontology Language OWL Research Study Lei An 54228 A Comparison of Different Communication RTK Survey Systems He Liheng 90108 Analysis on How to Enhance E-Democracy through E-Government Yanqing Guo 90110 The Potential Opportunities and Challenges of E-Government Yanqing Guo 90161 Evaluate the Result of Consumer to Consumer Site Promotion Using Correspondence Li Yan Analysis 90176 Link Analysis of China's Governmental Tourism Websites Caihua Yu

MASS 20 11 34 Conference Guide

Paper ID Paper Title Author 90358 The Data Exchange Research of E-Government Application System Basing on Spatial Yi Zhu Information 90423 Visual Analysis of Hotspot and Frontier of Traditional Chinese Medicine Zhao Rongying 90699 Security Strategy of E-commerce in China Huo Songtao 90717 Analysis on the Coordination between Defense Spending and Economic Development Jingti Han 90733 Optimization of Production System by Simulation Based on UML and Flexsim Shi Yuqiang 90758 The Application of Emotional Experience Teaching Methodology in Tennis Teaching for Wei Wang Colleges 90782 Development of Learners' Output Ability in Oral Class Tao Zheng 90793 Service Self-aware and Data Adaptive-allocation for Scientific Research Information Liao Rikun System 90817 Quality Evaluation of E-Government Public Service Jinmei Huai 90860 Analysis and Evaluation of Urbanization Level of Harbin from Farmers' Angle------Taking Yan Hua Shangzhi Bin County and Shuangcheng as example 90863 Constructing Boolean Functions with Maximum Algebraic Immunity Cao Hao 90874 Chinese Consumer Ethical Beliefs: A Scale Development and Comparison Dai Qi 90875 Research on the Procurement Platform for MRO Materials Based on E-Commerce Hehua Li 90999 The Analysis of Society Design Chao Chen 91007 On Legal Issues of the Internet-based Digital Copyights Yupeng Dong 91061 Multilateral Multi-Issue Negotiation Model of Agent Based on Hybrid Genetic Algorithm Zhi Yang 91078 Research of the Development tendency of Tourism electronic commerce Chen Junhao 91166 Deformation Monitoring and Analysis and Result Analysis of in Excavation Engineering of Su Xiuting Qingdao Subway in Hexi Station 91296 A Short Introduction to Data Mining and Its Applications Haiyang Zhang 91389 China and Foreign Countries Electric Vehicles Industry Current Situation and Development Wu Feifei Countermeasures 91391 Development and Integration of Web Service in Virtual Experiment Systems Xianneng Lin 91449 On the Robustness Test of Border Effect Gravity Model for Shipping Trade Haixia Zhu 91467 Research and Application on Data Description Standard of Virtual Experiment Scene Li Xiaojing 91514 An Overview of Trust Mechanism and Applications of E-commerce Hongling Ma 91542 Research On Web-based Evaluation Information Service Platform Junping Qiu 91547 Defects and Improvement of 5S Implementation in the Workshop of MTO Electronic Shangyou Zhang Assembly Industry at the Pearl River Delta Economic Zone 91599 The Construction of Grass-roots E-government in China Juling Xu 91645 Transformation of Foreign Trade Growth Mode and Establishment of Harmonious Trade Luhao Liu Relations 91816 The Psychological Stress of Employees -A Questionnaire Survey Gao Shuncheng 91952 Correlation between the Technological Progress in Agriculture and the Income of Farmers Xiyan Han in Weifang City, Shandong Province in China 91987 Research on B2B2C-based Logistics Operation Patterns Xiaoping Wang 92037 The Evaluation of Agriculture Products Wholesale Market Modernization Based on Libing Tang Analytic Hierarchy Process 92112 The Research of Web Mining in E-commerce Haiyang Zhang

MASS 20 11 35 Conference Guide

Paper ID Paper Title Author 92246 Intra-product International Specialization, Global Value Chain and China's Manufacturing Xiuzhen Li Industries Upgrading 92263 Research into the Dynamic and Equilibrium Relationship of Henan Between Consumer Hui Wang Demand in Rural and the Economic Growth 92287 New Regional Airport Passenger Throughput Forecast Model Based on Airport Groups Hongjun Xu 92345 First-Price Auctions with Risk-Averse Bidders Sen Yang 92349 Inductivity Extracurricular Sport Competition Model on Colleges and Universities Yang Yaqin 92427 The Empirical Analysis on the Economy Growth of the New Silk Road Transportation Yuhong Liu Economic Zone in China- A Panel Data Model on the Basis of Six Factors 92485 Evolution Properties of Beijing Urban Rail Transit Network Jianjun Wu 92510 Evaluation of Management Information Resource Sharing Based on Grey System Theory Wang Yajun 92726 A Study on Teacher-student Communication of Online Education Dan Wang 92890 The Characters of the Eco-industrial Park in EU and US and the Inspiration for the Wuhan Ming Li Metropolitan Zone 92903 Theoretical Research on Highway Regionalization In Western China Jiangxia Yu 92936 Research in the Combination of Professional Knowledge and Drawing Skills in Teaching of Jian Zheng Building Electrical CAD 92974 The Application of Cognitive Neuroscience Methods in IS Research-A Retrospect of Qiuzhen Wang NeuroIS Research Using the fMRI Technology 93041 Analysis of Bulletin Board System Hot Topics Based on Multiple Keywords Combination Zhu Shidong 93046 Try to Persuade Sentimentally or Rationally Li Jianxin 93052 An Empirical Study of Consumer Adoption on 3G Value-added Services in China Zhenyu Cheng 93189 Analysis on the Construction Mode of Chongqing Public Rental Housing Jiafei Bai 93206 A Research of the Evaluation Index of County Economy Index System Based on the Shuying Wang Zhongyuan Economic Zone 93215 The Analysis of Dynamic Evolution of Academic Researches on Brand Equity Fenmian Wang 93225 Marketing Tactics for WAP-Based E-Commerce Ruiying Yang 93240 Research on Customer Perceived Risks in Internet Group Buying Lei Zhou 93245 The Demand of Alternative Red Meat: Factors Affecting Consumers' Perception and Yu-Chen Yang Consumption Decision of Ostrich Meat in Taiwan 93320 Knowledge Data Mining in Population Structure and Transition of Economic Development Jingyi Hou Pattern 93411 Characterization of Iran Stock Market Indices Using Recurrence Plots Nooshin Bigdeli 93472 The Factors Analysis Influencing on the Service Quality Disparity of the E-Banking Bingjie Niu Information Security Ensuring Products 93485 Structural Decomposition Analysis of Domestic CO2 Emissions from Export Products of Yun Zhang Industrial Sectors in China 93498 An Approach of End User Regression Testing for Semantic Web Services Tao Zhang 93512 Research on CUG-HBSC Base of Business Administration Practical Teaching Liu Yuqing 93516 Profit Models of Social Networking Service Jiayin Liu 93537 The Comparison Research of China's Aviation Network's Key Nodes Cui Bo 93643 How to Carry out Cross-Marketing: The Enlightenment of Tow Cases Yong Gan 93692 The Regional Sci-Tech Policy of the EU and its Inspirations for China Ming Li

MASS 20 11 36 Conference Guide

Paper ID Paper Title Author 93713 The Reasons and Countermeasures of Lacking Discourse Power of China in International Zhirong Yang Iron Ore Price Negotiations 93776 Consumer Satisfaction, Trust and Seller Loyalty in C2C Marketplace: The Moderator of Liao Liefa Involvement 93827 Analysis to Industry Agglomeration Degree for Changzhou Hi-Tech Zone Based on An Xinwei Zhu AHP Model 93830 The Realization of the WM8350 Charge Drive Based on WinCE6.0 Xiaohong Zhang 93874 Construction of Low-carbon Lifestyle Based on the Internet Long Wang 93977 Empirical Research on Perceived Risk Dimensions of Online-shopping Infant Commodity Sizhi Li 94009 A Bibliometric Analysis of Papers in the Field of Information Science and Library Science Jing Li of Mainland China Based on the SSCI Database from 2000 to 2010 94035 Emergency Communication in a Network Environment: An Example of Micoblogging Rui Huang 94106 Application of the Data Mining in the Personalized Information Service Xinying Gu 94143 Study on the Irrational Factors of LOFT Mode in Urbanization Song Chen 94145 Analysis of Factors Affecting the Human Behavior Safety in Metal Undergroud Mines Lv Zhenhua 94155 Study on Value of Low-carbon Economy of E-commerce Fengqin Xin 94180 Performance Evaluation about Development and Utilization of Public Information Yufeng Mo Resource Based on Analytic Hierarchy Process 94205 Managing Electronic Records in E-government: Current Trends and Future Directions Xiaomi An Internationally 94373 Study of Mobile Payment Business Model Based on Third-party Mobile Payment Service Guoling Lao Provider 94387 Construct Emergency-response Logistics System and Public Crisis Management Xingyi Ye 94403 Model of Determination for TOPSIS-based Global Value Chain Governance Structure Yongmei Zeng 94411 Influence and Countermeasure of the Middle Route of South- to- North Water Transfer Zhang Zhong Wang Project on the Sustainable utilization of water Resources in Xiangyang City 94448 A Research of Resource Scheduling Strategy For Cloud Computing Based on Pareto Hao Li Optimality M×N Production Model 94483 A Novel Approach for Performance Assessment in Mobile Commerce Wei Liu 94498 Research on the Agro-processing Industry in Yunnan Participating in International Cheng Guoping Regional Cooperation 94532 The Comparison of Five Discriminant Methods Hu Yan 94542 Purchase Intention to Undertake e-Commerce Transactions in Developing Countries: Ainur Rofiq Application of Theory of Planned Behavior in Indonesia 94562 Web-Service Oriented Computer Audit System Based on Agents Huang Zuoming 94612 The Design and Development of the Degree Management Information System Yanbao Ji 94625 Exploring the Dynamic Changes of E-business Market in China Cheng Chen 94639 A Study of Online Purchase Intention: Based on the Perspective of Customer Trust Fang Gao 94649 Research on Sino-EU Trade Frictions and the Countermeasures Pei Zhang 94698 Business Innovation of third-party Payment in China Sheng Zhou 94717 Research About E-commerce Customer Value Classification Based On Affiliations Cloud Sa Li Clustering Algorithm

MASS 20 11 37 Conference Guide

Paper ID Paper Title Author 94852 The Applied Research of the Spatial Defining Methodology of Metropolitan Area—Taking Hongxiang Liu the Pan-Guangzhou Metropolitan Area as an Example 94855 Development Strategy and Countermeasure of Capital College and University in Ren Suo High-level Track and Field Event 94856 Discussion on Relative Conception of Sports Management Gao Yang 94858 Strategic Research of Employee Sports development in the Northeast Haiying Xu 94862 Strengths and Weaknesses of Excellent Athletes in Track and Field of Capital College and Ren Jinsuo University and Applied Research in Track and Field Training 94867 A Research on How to Improve the Quality of Ordinary University's P.E. Teaching Guilan Wang 94872 Studies on the Implementation of National Standards for Student's Physical Fitness and Li Liang Health in the Collegiate Track Events 94875 The Opportunities and Challenges Brought by 2014 Guangdong Provincial Sports Meeting Jian Qun An to Zhanjiang's Tourism 94879 The Research of the Current Situation about the Sports Stars as Spokesperson in China Wei Wang 94880 The Study of the Core Competitiveness's Source and Formation Path of the Professional Guangtao Zhao Sports Club in China 94888 The Investigation of Health Investment Environment for Part of Small and Medium-sized Yifeng Li Fitness Clubs in Wuhan 94891 The Synthetically Estimation of Body Growth with Regression Analysis for the Youth of Jing Lin Thirteen of the Han 、Uygur 、Kazak 、Xibo Nationality in Xinjiang 94897 Comparative Evaluation and Regional Development Strategies of Guangxi Sports Industry Xu Meng 94932 The Correlation Studies of Agricultural Investment Elements and Agricultural Benefits Yufeng Li 94939 Literature Review and Comment on Entrepreneurial Behavior Xingang Wang 94946 The Effect of Inflow Foreign Direct Investment on China's Trade Surplus Yuan Hu 94947 A Comparative Analysis of Administration-oriented and Customer-oriented Electronic Feng Yao Government 94950 Management of Zone of Tolerance Based on Weber-Fechner's Law Shunli Sun 94956 Word Co-Occurrence Network Analysis of Scientific Data Using NWB Tool Runda Liu 94963 Research on Railway Project Material Procurement Plan Based on Inventory Coordination Youwu Xie

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Part V Instructions for Presentations

Oral Presentation

Devices Provided by the Conference Organizing Committee:

Laptops (with MS-Office & Adobe Reader) Projectors & Screen Laser Sticks

Materials Provided by the Presenters:

PowerPoint or PDF files

Duration of each Presentation:

Regular Oral Session: 15 Minutes of Presentation, 5 Minutes of Q & A Plenary Speech: 30 - 35 Minutes of Presentation, 5 Minutes of Q & A

Poster Presentation

Materials Provided by the Conference Organizing Committee:

X Racks & Base Fabric Canvases (60cm×160cm, see the figure below) Adhesive Tapes or Clamps

Materials Provided by the Presenters:

Home-made Posters

Requirement for the Posters:

Material: not limited, can be posted on the Canvases Size: smaller than 60cm×160cm Content: for demonstration of the presenter’s paper

Requirement for the Presenters:

Stand beside his (her) Poster through the Session, and discuss with the readers about his (her) paper

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Part VI Hotel Information

About Hotel Ramada Plaza Optics Valley Hotel is located at No.726 Luoyu Road, an award winning international 5-star hotel, ideally located in the business, shopping and entertainment center of Wuhan City, integrating guest room, catering and entertainment and featured by fitness and recreation cultures. Securing a superior geographic location, the Hotel is close to East Lake Scenic Area, Wuchang Railway Station, Tian He Airport. The hotel offers fully equipped facilities and unrivalled personalized services. Address: No.726 Luoyu Road, Wuchang District, Wuhan City, Hubei Province, China. URL: http://www.ramadaplaza-ovwh.com/ Tel: +86 027- 87806888 Fax: +86 027- 87806868 E-mail : [email protected]

How to Get to the Hotel From the Tian He Airport: Take a taxi to No.726 Luoyu Road, Wuchang District, Wuhan ( fee: about RMB 120. Time: 80 minutes)

From the Railway Station: Take a taxi to No.726 Luoyu Road, Wuchang District, Wuhan ( fee: about RMB 30. Time: 20 minutes) (The above traffic information is for your reference only)

For non-Chinese author, please show the following info to the driver if you take a taxi:

请送我到：武汉市武昌区珞瑜路726 号武汉华美达光谷大酒店

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Part VII Tourism Information

Schedule : 8:00 Meet the travel agency 8:30-9:45 Wuhan University -is widely known for its most beautiful campus in China with more than one hundred years of history. The university has rolling physical features with the scenic Luojia Hill and the beautiful East Lake by its side. Wuhan University is directly under the ministry of education key comprehensive university, as well as the national 985 project and 211 project key construction universities.

10:00-11:40 East Lake -is China's largest lake within a city. The lake covers 33 square kilometers and stretches far into the distance. Ancient pagodas and temples scattered in 34 verdant hills around the lake make the scenic spot more historic and imposing. You'll enjoy yourself in Tingtao Pavilion and Moshan Hill.

12:00-13:00 Lunch

13:00-15:00 Hubei Provincial Museum -holds more than 20 million pieces of cultural relics, including class A heritage 640 (sets), national treasure 16 (sets). It exhibits pottery, porcelain, bronze ware, Qimu, Bamboo Slips, ancient musical instruments, ancient scroll, bronze sword of Gou Jian (King of Yue), spears and bronze carvings of King Fu Chai and so on, which are of high historical, scientific and artistic value.

15:00-17:00 The River Beach Park ("Jiangtan Gongyuan" in Chinese) - is located along the Changjiang River in Wuhan. It is divided into three areas: Sightseeing Area, Center Square Area, Relaxation Activity Area. There are green trees, beautiful flowers, statues and sculptures in the park. It is a good place for the people to come for relaxation. The following destination is Pedestrian Street of Jianghan Road, which is a famous business road with more than a hundred years of history.

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MASS Organizing Committee

E-mail: [email protected]

Ms. Zhang

Telephone: +86-155 2742 6990

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Table of Contents