Agenda Item V B-3 - SPPLATES Meeting Date: 05-11-18 ·CONTENTS Health & Fitness ............................................................. 2 Community Engagement ........................................ 10 Gameday ......................................................................... 28 Charitable Giving ........................................................ 32 Raiders Foundation ................................................... 38 Alumni ................................................................................ 44 ~ .I I ~.--.,1 - 1 --;-~-:--...... -t'!."'--..;..___ -_- -,...-.....__ -1 - ··- --- -- - -. ; . ·.. -. -.;;:.- - .- ~·"":.:'::"--- .,,,__. ,.. -- --· ~ ---:::::;...­ --· :----.::-_- ---.::: - .. -~ --~­ ·'T' -~---.;-: -; .. •• ..·.:.• ,.J ,· .... -: ·. ':: : ·. -:- - ~- ·: ........ ":'~:"'C ·. ·- -- - :-"-· - ... •• •• ! ·--':: ... - .., . ..: ,,.. _.. ~.:.~-- :--- - ..·.·· ~~~~~~~>{~. 'f~~-~:-·'~- The Raiders teamed up with the American Heart Association for the NFL Play 60 Challenge. During the four-week Challenge, over 600 students from four East Bay elementary schools tracked their daily physical activity at school and at home. At the end of the Challenge, one deserving school was treated to a special Raiders event for having the highest participation percentage. The Raiders traveled to Altamont Creek Elementary School in Livermore to surprise the students of the winning school. :'· :>re than 600 students from four schools participated 600,000 minutes of physical activity logged ~ American O Heart Association In 2017, the Raiders and the American Heart Association brought t he Play 60 Challenge to Southern Nevada. Over 350 students from the Clark County School District participated in the four-week Challenge with Josh Stevens Elementary School in Henderson winning for having the highest participation percentage. Raiders Alumni Leo Gray, Linden King, Reggie Kinlaw and Jay Schroeder held a pep rally to celebrate with 250 4th and 5th grade students who accumulated 645,070 total activity minutes during the four-week Challenge. Raiderettes and Alumni led the group outside for a youth football clinic to demonstrate football as a way to be physically active year-round. 353 students from three school-; prn ticipated Avernqed J, SI..> minutPs of phys1col oc t1vity p01 \NeC'k ~ American • Heart Association PLAY 60 RAIDERS RALLY The Oakland Raiders united with Playworks to lead 3rd, 4th and 5th grade students from Laurel Elementary School in Oakland through a Raiders Rally to encourage the Play 60 message of being active and moving for 60 minutes every day. The students were joined by LB Shilique Calhoun and K Giorgio Tavecchio, Raiderettes and youth ambassador Raider Rusher to participate in youth football drills, dodgeball and ftag tag. The Raiders also contributed $20,000 to aid in Playworks' programming . 200 students participated in the event and each ~.ti••• were given a Play 60 t-shirt and rally towel PLAYWORKS PLAY 60 CHARACTER CAMP The Oakland Raiders, in partnership with the Munoz Agency, hosted a NFL Play 60 Character Camp at Laney College in Oakland. The camp's mission is to make a positive impact on youth through teaching football skills, emphasizing exercise and reinforcing the importance of character in athletics and life. Over 250 kids from local youth programs participated in the three-hour camp, which was highlighted by appearances from Raiders Alumnus Robert Jenkins, the Raiderettes and Raider Rusher. ~ The Raiders have hosted four Play 60 ,., Character Camps since its inception in 2012 M Raiders RB Marshawn Lynch and his Fam 1st Family Foundation host ed a free football camp at the Raiders Alameda Facility. Over 1,200 youth ages 6-18 participated in football drills t hroughout the day and were t reat ed to a chalk talk after t he camp with Lynch and fellow Oakland natives Kansas City Chiefs CB Marcus Peters and New York Giants QB Josh Johnson. The free camp was the largest event to ever be held at the Raiders Alameda Facility. The Raiders defensive coaching staff, led by Defensive Coordinator Ken Norton Jr., hosted a Defensive Football Clinic for 50 Oakland high school football players and their coaches at the Raiders Alameda Facility. T he high school football players ran t hrough a variety of football drills and li stened to the Raiders coaching st aff speak about what it t akes to succeed at the highest level of football. 2017--­ ~:0EFENSIVE ---cL/NIC OAKLAND POLICE AND FIRE PLAY 60 JUNIOR TRAINING CAMP The Oakland Raiders joined with the Oakland Police Activities League (PAL) and the Oakland Fire Department to host a Play 60 Junior Training Camp at Brookfield Elementary in Oakland on the 16th Anniversary of September 11th. Raiders LB Tyrell Adams, S Keith McGill II and RB DeAndre Washington helped PAL officers and firefighters lead students through youth football drills while encouraging the Play 60 message of being active for 60 minutes every day. Oakland PAL and the Fire Department also showcased their specialty vehicles for the kids. 8 15 FIREFIGHTERS POLICE OFFICERS IA .....~ Led 200' students through drills ' RAIDERS JUNIOR TRAINING CAMP Raiders Junior Training Camps (RJTC) are free youth football clinics facilitated by the Oakland Raiders and geared towards boys and girls ages 7-12. The camp's curriculum was developed so that any student can participate regardless of age, gender, ability or experience. Participants run through football drills and are encouraged to be active at least 60 minutes a day and learn about the importance of healthy eating . 25 schools in 11 East Bay cities hosted Raiders Junior •••••• Training Camps and over 3,300 children participated 1JUNI• R 1 TRAINING CAMP I GATORADE JUNIOR TRAINING CAMP A Gatorade Junior Training Camp is a grassroots football clinic facilitated by the Raiders. These camps focus on football fundamentals and skill development for young athletes. The Raiders hosted two camps in 2017, one with the Raiders Rookie Club and another led by Raiders Alumnus Barry Sims and the Raiderettes. 300 children from 15 different East Bay FLAG Football teams and the Oakland Dynamites Youth Football League participated across the two camps ti) CAMPJUNIOR TRAINING ~ WISH AND DREAM FULFILLMENTS The Oakland Raiders worked with the Make-A-Wish Foundation Greater Bay Area Chapter to grant wishes to children with life threatening medical conditions. During the 2017 football season, four children experienced a two-part wish: a visit and behind-the-scenes tour of the Raiders Alameda Facility to watch the team practice and have lunch with the players and a VIP gameday experience featuring sideline access at Oakland-Alameda County Coliseum before watching the Raiders take the field from a suite. Additionally, the Raiders worked with the Dream Foundation, the only national dream granting organization for terminally-ill adults, to fulfill the dreams of two lifelong Raiders fans who wished to see the Raiders play in person and were treated to a VIP gameday experience. MAu·@)YISH·* . dream foundation Greater Bay Area PEDIATRIC PROM In partnership with UCSF Benioff Children's Hospital of Oakland, the Raiders hosted a Pediatric Prom for children and teens undergoing treatment for cancer and other life­ Special guests from UCSF Benioff Children's threatening illnesses. The special guests walked the red carpet accompanied by Raiders 10 0 Hospital of Oakland a~tended the prom players and enjoyed an evening full of dancing, mingling and dining with Raiders players and Raiderettes. t i·*·t t l.JQr Benioff Children's Hospital Oakland RAIDERS ROOKIE CLUB The Raiders Rookie Club, now in its third season, provides a platform for the incoming Rookie Class to support community partners and become immersed in the team's commitment to civic involvement. Twenty-six rookies led children from the East Bay FLAG League through a Gatorade Junior Training Camp, running drills and speaking to them about the importance of living a healthy and active lifestyle. ALAMEDA COUNTY COMMUNITY FOOD BANK MOBILE PANTRY Raiders DT Justin Ellis, LB Bruce Irvin, LB Cory James, DL Jihad Ward and LB Xavier Woodson-Luster volunteered at the Alameda County Community Food Bank's Mobile Pantry, where they sorted and distributed food to low-income families in Oakland. The Food Bank serves one in five people in Alameda County, including children, seniors and entire families. The Mobile Pantry truck visits dozens of neighborhood schools, parks, wellness centers and more. Filled with healthy staples and fresh produce, the truck provides a free farmers­ market open to all families. Nearly 600 people were fed during Mobile Pantry visit by the Raiders ALAMEDA COUNTY COMMUNITY FOOD BANK Until everyone's fed During the Week 13 matchup against the New York Giants, 34 members of the Oakland Raiders joined with players across the NFL to wear custom cleats reftecting their commitment to charitable endeavors as part of the NFL's "My Cause, My Cleats" campaign. The entire Raiders front office and gameday staff had the opportunity to wear cause-related, colored shoes in support of the players and Owner Mark Davis. Prior to kickoff, staff had the chance to participate in an on-field moment during the National Anthem. Each pair of custom cleats worn by the players was showcased in Raiderville prior to the team's regular season home finale against the Dallas Cowboys where fans could make additional donations to support the players' causes. ,:03 front o .. ice and gameday staff wore cause­ related, colored shoes and 26 di'.