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Joyalukkas Group Adorn The Gorgeous You

Joyalukkas Jewellery Was The First Jewellery Retailer To Be Awarded The Prestigious Iso 9001:2008 And 14001:2004 Certification. This Was Only The Beginning For The Series Of Achievements That Followed

142 | WORLD’S GREATEST BRANDS 2015 he Joyalukkas Group has rapidly expanded its foothold all over the globe since its inception in 1987. TThe Group has grown tremendously, with over 10 million customers, victims, blood donations or helping employing a highly committed and expats with financial assistance to satisfied team of over 6,000 people in return home, the Group has always 10 countries. The phenomenal success believed in being there when needed of Joyalukkas has been driven by an the most. unstinting commitment to quality, a fact that has been widely recognized. DATING BACK CERTITUDES Joyalukkas jewellery was the first followed in his visionary • Joyalukkas houses jewellery retailer to be awarded father’s footsteps and expanded the ’s first and most the prestigious ISO 9001:2008 and ‘Joy Alukkas’ name to a global level. unique Diamond Cave 14001:2004 certification. This was His father Varghese Alukkas started only the beginning for the series of his first jewellery showroom in 1956 at their showroom in achievements that followed. and since then Joy Alukkas has , India. Joyalukkas has been hailed as made ‘Joyalukkas’ a household name • Joyalukkas is the only the world’s favourite jeweller, not in jewellery. Joy Alukkas took his jeweller to be conferred without reason. They are also the first step by setting up the jewellery the ISO 9001:2008 jewellery chain to be conferred showroom in UAE in the year 1987, and ISO14001:2004 in with the honour of the Retailer since then there has been no looking of the Year in the Middle East. back. the UAE. In addition, Joyalukkas has the Joy Alukkas’s success is the result distinction of being awarded the of his forethought. In 1987, when he Quality Awards Certification flew to UAE to explore the untapped by HH Sheikh Mohammed Bin market, little did he realise that he BEACON OF Rashid Al Maktoum, Vice President was going to change the way the and Prime Minister of UAE and world looked at jewellery. He set up TOMORROW Ruler of Dubai. Significantly, the his first shop in followed • Jolly Silks: The New jewellery retail chain is the only by Dubai, , and Ras al- Fashion Destination, A jeweller to have been awarded the Khaimah. The expansion since then Superbrand status in the UAE for has continued to rope in countries fashion and silks retail three consecutive years, from 2010 like India, UK, , , destination offering to 2012. , and customers a wide range Currently the Joyalukkas Group & . of stylish, traditional operations include Jewellery, Despite running a multi dollar apparel across India, Money Exchange, Luxury Air retail gold and diamond jewellery UAE, Oman Charter, Fashion & Silks & Malls. business halfway across the world, The Group’s vision is to ‘enhance Joy Alukkas wears his success • Kuwait Joy Jets: A full lifestyle’s’ and all businesses the lightly. He has his ear to the ground, service charter operator group is currently involved in works his finger on the pulse and his feet on and the first and only towards this vision. the ground. The fact is Joy Alukkas luxury air charter The Joyalukkas Group has also got to where he is because he never service. always believed that the people compromised with its corporate and the community within which values and strongly believed that it operates are the cornerstones for satisfied customers are the backbone its success and as such is actively of a company. involved in CSR (Corporate Social The Joyalukkas group has Responsibility) activities across received a long list of awards under the world. Joyalukkas consistently his leadership. undertakes various programs to help the needy and encourages causes that benefit the society. From building homes to helping flood

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