PGA Presented Own "New Deal" at Annual Meeting By JOE GRAFFIS

IRST YEAR of the PGA "new deal" a PGA ball according to association speci- F was checked over at the annual con- fications. vention and was given an official O. K. Business Administrator Gates becomes by veterans and youngsters alike. George general counsel of the association. The Jacobus completing his first year as presi- office of business administrator was laid dent and R. W. (Doc) Treacy, adding his aside. General offices of the association first year as national PGA secretary to will be continued in the First National his long list of activities in pro golf, pre- Bank Bldg., Chicago. Retention of head- sented the boys with correspondence files quarters at this central point is part of and reports that gave ample indication of the plan to finally down the unfortunate a tremendous amount of work well done. and persistent idea of "outlying" districts Signs at the convention indicated that in the PGA, inasmuch as those districts the pros are set to take full command of referred to often as the "outlying" ones golf merchandising; the development of have been inclined to think that they are pro business enterprise and ability and the not given fullest consideration in the even break given the pros under the new planning and actual development work code were set forth as major reasons for done by the pro national group. This idea the brighter prospects for the pros. Jacobus lias strenuously tried to dissi- pate with an earnest and prompt attention To Certify Pro Ability to the association's correspondence. With In preparing to make the most of im- Doc Treacy as secretary and Jim Wilson proved conditions, the PGA established a as Tournament Committee chairman, both Board of Control to examine and certify to being midwesterners, the charge of insular- the ability of members and applicants. ity in actual control and operation of the This step, it is believed, will mark a PGA PGA loses strength. member as a superior professional whose Among other political sidelights of the command of his business has been ap- convention was the admitted intention to praised and approved by other experts bring the Pacific Coast stronger into the among his associates. The widely dis- PGA national machinery. cussed uniform teaching method finally boiled down so it was understood that no Ball Deal to Sweeten Treasury one hard and fast method could be ap- The ball deal with leading manufac- plied on account of variations In physique, turers calls for the $1 per dozen going and temperament of instructor and pupil, straight into the PGA national exchequer, but rather that uniformly good teachers instead of being split between the asso- were to be certified by the PGA. ciation and the pros selling the balls as was The main point of this phase of the done when former stocks of pro-labeled meeting was that a revival of teaching balls were being liquidated. It is hoped business and effectiveness was highly ad- that this will bring approximately $50,000 visable and that this basis of the pro job into the association's treasury annually. looked good for development after exam- Proponents of the deal point out that the ination of what had been done with women's exclusive deal on this ball, restricting its instruction. sale to PGA members, gives the boys The pros revised their annual national something they have been desiring and dues, cutting from $40 to $25. This re- that the association income made avail- duction was effected by curtailment of ad- able will enable the pros as a group to ministration expenses and by a budget get many things done that formerly have based on help from the income of PGA had to be passed because < f lack of money. ball royalties at $1 a dozen from the This deal also was found essential to the leading manufacturers authorized to make dues reduction scheme, after Jack Mackie, veteran treasurer of the body, had wrestled with budgets and income problems from PGA COMMITTEES FOR 1934 many angles. FINANCE Indication of the field for PGA exten- J. B. Mackie, chairman, Inwood C. C., Far sion of service was presented in the re- Rockaway, N. Y.; George R. Jacobus, Ridgewood port of the Publicity Committee read (N. J.) C. C.; James Anderson, Pine Lake C. C., by its chairman, Elmer Biggs. Biggs Pontiac, Mich. pointed out that the clip sheet furnishing PUBLICITY golf news to leading newspapers and press Elmer Biggs, chairman, C. C. of Peoria, III.; services was one of the most successful Ed. Newkirk, Navajo Fields C. C., Blue Island, III.; sports publicity enterprises. At small ex- Edward W. Loos, Lake Shore C. C. Glencoe, III. ( pense to the PGA these sheets of golf MANUFACTURER'S RELATIONS news boosting the game and the pros were J. B. Mackie, chairman; George R. Jacobus; furnished in five installments to publicity Tom Boyd, Fox Hills G. C., Stapleton, N. Y.; Walter Bourne, Springdale G. C., Princeton, outlets. Despite requests of newspaper N. J.; John R. Inglis, Fairview C. C., Elmsford, and press service sports writers that this N. Y. PGA publicity service be continued it was NATIONAL HEADQUARTERS suspended due to lack of funds, thus de- Alex Pirie, chairman, Old Elm C. C., Fort Sheri- nying the pro business needed promotion. dan, III.; James Wilson, Park Ridge (III.) C. C.; The new budget worked out by the Execu- Alfred Lesperance, Westmoreland C. C., Wil- tive Committee of the association and the mette, III. ball deal put up by Jacobus and Mackie EDUCATIONAL and approved by the association is ex- R. W. Treacy, chairman, Woodmont C. C., pected to supply money for the publicity, West Allis, Wis.; Howard H. Beckett, Capitol Ryder Cup, tournament play and other ac- City Club, Atlanta, Ga.; Elmer Biggs; Alex Cun- tivities of the association beyond its ningham, North Shore G. C., Glenview, III. strictly organization functioning. MAGAZINE J. B. Mackie, chairman; Chet Irwin, White Championship to Buffalo Beeches G. C., Haworth, N. J.; Jack Martin, Fir- crest C. C., Tacoma, Wash.; Dan Goss, Highland Good news on the tournament phase was Park G. C., Birmingham, Ala.; George Aulbach, handed the association in the announce- Dallas (Texas) C. C.; George Graham, Lake- ment that Jacobus and Bob Harlow, man- wood C. C., Omaha, Nebr. ager of the Tournament Bureau, had set UNEMPLOYMENT the 1934 PGA championship at Buffalo, Harold Sampson, chairman, 1410 Carlos Ave., N. Y. Date probably will be late in July. Burlingame, Calif.; Capt. C. H. Perkins, Wam- The Junior Chamber of Commerce is spon- panoag C. C., North Hartford, Conn.; James soring the event. Park club is to be the Dante, Braidburn C. C., Madison, N. J.; Charles venue. Ganson Depew. one of the out- Lorms, Columbus (Ohio) C. C.; Robert Bamett, standing national figures in golf associa- Chevy-Chase (Md.) C. C.; Orville Chapin, Mid- tion work and a leading citizen of Buffalo, land Hills G. C., Minneapolis, Minn.; C. E. Gar- is honorary chairman of the event. ringer, 1322 West 30th St., Indianapolis, Ind. "Marse Ganse" and the Junior C of C UNEMPLOYMENT RELIEF members are workers so the 1934 tourna- Wendell H. Kay, chairman, 1211 Roselle Ave., ment ought to hit like the 1931 PGA cham- Niagara Falls, N. Y.; Fred Brand, Allegheny C. C., Sewickley, Pa.; Ted Weisser, Irem Temple pionship at Providence, R. I., the greatest C. C., Dallas, Pa.; W. C. Rimann, Wood Hill financial success of any of the PGA cham- C. C., No. Kansas City, Mo.; J. A. Patterson, pionships. 1758 So. Bedford St., Los Angeles, Calif.; Robert There are 18 events definitely set for Cruickshank, Richmond (Va.) C. C.; Arthur Jack- the winter schedule with $65,000 in prize son, Lincoln Park G. C., Oklahoma City, Okla. money. San Antonio has been brought TOURNAMENT Leo Diegel, chairman, Philmont (Pa.) C. C.; back with the Texas Open and Galveston Olin Dutra, Brentwood G. C., Brentwood Heights, added. Charlotte, N. C., and Norfolk, Va.. Calif.; Horton Smith, Oak Park (III.) C. C.; Gene are anxious to step in for tournaments if Sarazen, Miami-Biltmore Hotel, Coral Gables, they can get satisfactory dates. Other Miami, Fla. (winter); Craig Wood, Hollywood spots also look possible for spring events, G. C., Deal, N. J.; Densmore Shute, Llanerch so the tournament end of the association (Pa.) C. C.; Al Espinosa, Portage C. C., Akron, is in happy shape. Ryder Cub players Ohio; Johnny Farrell, Quaker Ridge G. C., and the US Open champion (if a member Mamaroneck, N. Y.; Paul Runyan, Metropolis of the PGA) are automatically qualified for C. C., White Plains, N. Y. the PGA championship by action taken (Continued on page 28) PGA Convention (Continued from page 20) at Chicago, so one of the messes of pre- vious years will be avoided. T Work of the convention was facilitated WORTH INGTON S by an index of the minutes of previous meetings made during the year by Secre- tary Treacy. It helped cut down the time of the meeting to two days and prevented the rehash of business definitely settled years before and forgotten. The name of each section was changed to (name of section) Section, PGA of America, thus developing the idea of na- tional unity of the sectional groups. It is expected that there will be many SWEET SHOT applications for reinstatement in the PGA with the annual dues now being $25, so it was agreed to charge a uniform back 75c dues payment of $15 to qualify members THIN for reinstatement. List COVER Code Favors Pros Here is a NEW Worthington Ball Manufacturers' relations are in better shape than ever before. The pro position that is sold EXCLUSIVELY by and future seems to have been satisfacto- Pros. Sweet Shot has built into it rily considered in the make-up of the ath- improved features that make it un- letic goods code. Some authorities estimate that the new code's elimination of the wide surpassed for Click, Distance and profit spread between pros and other Accuracy. You can build up a previously petted outlets and the elimina- volume which will be fully pro- tion of the "buy it wholesale" and free deals to amateurs, will mean at least a 10% tected because SWEET SHOT increase in pro annual volume. In a year will be sold through Pro Shops like 1933 this would have meant about EXCLUSIVELY. $1,300,000 added to pro income. The ben- efits of the new code to the pros may be credited in a large measure to the vigorous work Jacobus did in presenting the pro case precisely to the manufacturers, who received the information in a sympathetic, Be sure to cash in this season on the phe- hopeful and helpful attitude. nomenal success Tommy Armour Ball enjoyed Relations with the amateur governing last season. It was a good 50c buy in 1933 and bodies also showed steady improvement. has been improved from Core to Cover for It is planned by the publicity committee 1934 and is truly an OUTSTANDING VALUE. to conduct an educational campaign to ac- We shall create a demand for you by adver- quaint golf club officials with the qualifi- tising the merits of the Tommy Armour Ball to several hundred thousand golfers. Carry a cations and duties handled by competent stock and get your share of the business. pros. The new Board of Control, when it gets going, will have association officials 30 Years of Existence Confined Exclusively to the Successful Manufacture of One Product included in its personnel. Qualify a Company to Claim Leadership in General opinion was that the 1933 an- the Field. nual meeting was highly satisfactory in Write for Details exhibiting substantial results of the first year of the Jacobus administration and in strengthening the organization as a unit for taking command of the situation in 1934.