Late City Edition

18 Friday 4th February, 2011 World Cup 2011 Companies to face ICC action for unofficial ads NEW DELHI: ICC has also engaged Bangalore-based and advertising. months. Offences range from using the the international player association, intellectual property rights firm Sponsors have been allowed to use ICC and event logo and trademark on agreed to these terms in 2007, it said in he International Council, Copyright Integrity International to every facet of the tournament, be it the billboards, on the internet, in mobile the guidance note that clarifies endorse- the game's governing body, will monitor such instances. logo, mascot or a part of stadiums and phone applications, in computer games, ment permits. Violators will face sanc- Thaul into court companies and sus- In the case of cricketers, the ICC has field, to promote their merchandise. The on merchandise and in the print media. tions ranging from fines to a tournament pend players associated with unofficial published a guidance note listing the spot near a bowler's run-up mark, for Still, ad experts say they foresee few ban. endorsements during the upcoming 'dos' and 'don'ts' on endorsements. For instance, will be split among the four instances of ambush marketing in the Becker says the note was issued after World Cup as part of a range of meas- example, players are permitted to appear principal sponsors. stadiums or during the event because of players and agents approached him. He ures launched to protect the interests of in endorsements in their personal capac- Becker says action against ambush the number of cricket tournaments in did not name the players. "If you had to the event's sponsors. ity wearing casual clothes or cricket marketing is necessary to protect the recent years, more so with the IPL to fol- guess who they are, you would probably "Taking action against perpetrators is whites. Participants can also promote exclusivity of official partners that have low the World Cup. Santosh Desai, CEO not be wrong," he says. not fun for us. We will have no option franchises. In paid millions of dollars. "Without the of Future Brands, says it is not worth Indian cricketers have signed a raft of but go to court to protect our rights and both cases, they cannot appear in adver- revenues from our partners, there would the trouble. But he presages marketing deals in the run-up to the event. Sachin those of our commercial partners," says tisements using the World Cup logo and be no World Cup. It is as simple as that," controversies in the case of cricketers. Tendulkar entered into a three-year deal ICC legal head David Becker. trademark or refer to the event. he says. "Leakages happen in the case of players with beverages major Coca-Cola India in The ICC has formed a 100 strong anti- These measures demonstrate the The ICC says it has taken care to with multiple endorsements," he says. end-January. Days later, he signed infringement team to track those using lengths to which the ICC has gone to inform the public and corporates on For ICC, it will be tricky to ensure endorsement contracts with Pune devel- directly or deceptively the name, logo shield sponsors of the World Cup from ambush marketing. The body has pub- players stick by the rulebook on endorse- oper Amit Enterprises and apparel and mascot of the event, due to start on so-called ambush marketing. Pepsico , lished notices in the media, issued guide- ments because it could be up against maker S Kumars Nationwide . February 19. LG Electronics, Hero Honda Motors and lines and sent cautionary notices. It will some of the game's biggest names, Mahendra Singh Dhoni, India's cap- This includes legal teams stationed in Reliance Communications - the four resort to legal measures only after warn- including icons. tain, is spearheading rival PepsiCo's three host countries: India, Bangladesh main sponsors - along with Castrol, ing the culprits. ICC says players are bound by restric- advertising campaign. On Tuesday, and , apart from personnel Reebok India, Emirates, Yahoo and Despite these efforts, ICC says it has tions on commercial activity in the so- Dhoni entered into a deal with Sony dedicated to checking counterfeiting as Moneygram have collectively spent encountered hundreds of cases of called Squad Terms to participate in the Corp. Likewise, has signed 7 well as online and mobile piracy. The around 1,200 crore on sponsorship rights ambush marketing in the past two tournament. All cricket boards and Fica, deals in the past four months.

England was win this game of cricket. hugely disappointed by his team’s defeat “And when you score 333 that should be after they put themselves in a strong posi- enough but all credit to how Australia tion in the sixth one-day international played.” against Australia. Strauss suggested the series against England piled up 333 for six in 50 overs, Australia has provided few pointers for their record score against the hosts in how England should line up at the World Australia, with a for Jonathan Cup. Trott. “It hasn’t really because we’ve had lots of But they then allowed the home side to injuries and haven’t been able to play our make a rapid start and edge over the win- Strauss best side. ning line, with Paul Collingwood unfit to “That was the same for Australia as well. bowl after suffering a back spasm while “I think we’ve got a lot of talent in our . left bitterly one-day squad and I think we can do a lot of A two- defeat left England trailing good things in the World Cup.” 5-1 in the series, with one match remaining Trott had reason to see the match in for the tourists to salvage some pride. more of a bittersweet light. Asked whether the match was a bitter- disappointed “Obviously it’s nice to get a hundred,” sweet experience for England, Strauss told Trott told Sky Sports. Sky Sports: “Just bitter I think. “But it’s more memorable when you win “We had a very good batting perform- the game. ance, played outstandingly “Unfortunately we couldn’t come away well and was well supported by a few of the with a win today. lads. “You’d take 333 at the beginning of the “And 333 is a good score on any ground. day if you were given that.” At the media briefing (From L-R): Bandula Saman Wathuregama, Commentary “It was a good wicket but obviously we Australia captain Michael Clarke Coordinator, FM Derana, Tillakaratne Dilshan, Madhawa Madawala, Executive were not helped by Paul Collingwood not showed the way with an impressive 82 in Director and Chief Operational Officer, Derana, Thushara Perera, Director Sales and being able to bowl. front of his home Sydney crowd. Marketing, Derana and Lasith Sooriyabandara, Head of Marketing, FM Derana. “We let them get off to far too fast a start “I thought we batted really well tonight,” and they were able to keep up the rate. Clarke said. (Pic by Dimuthu Premaratne) “It was very, very disappointing we were “I did think 333 was going to be tough to unable to restrict them to less than 333. get.” “But all credit to the way they played. In Clarke promoted to bat FM Derana wins rights for the end they walked out worthy winners.” at number four and was rewarded as the As for Collingwood’s situation, Strauss paceman scored a rapid 57. said: “He’s okay. “We had to take a few risks. I guess I “He had a back spasm so hopefully punted on Mitch going up the order and try- ICC World Cup broadcast should recover fairly quickly. ing to smack a few and he batted really panel of expert commentators compris- “Otherwise, the rest of us got through well,” Clarke said. BY ROSHEN STEELMAN ing the likes of Premasara Epasingha, the game okay.” “He strikes a ball as clean as anyone and Palitha Perera, Bandula Saman England’s one-day form ahead of the he’s shown again tonight that when he gets FM Derana, a Sinhala language FM Wathuregama, Kalum Srimal, Ranil World Cup gives cause for concern, howev- his opportunity he’s not only a very good radio channel, announced at a media Abeynaike, Roshan Abeysinghe, Lucian er.The team has been weakened by a rash of bowler, he can do some damage with the bat briefing that it will be the official radio Wijesinghe, M. M. Raj and Mohammed injury setbacks, with bowlers Graeme Andrew Strauss as well. broadcasting channel for the prestigious Rimzi. Swann, and chance to field a stronger bowling line-up. “To be able to come out and chase those ICC Cricket World Cup which will com- all currently injured. “I think in the World Cup we’ll have to runs, I’m stoked with that win.” mence on February 19. They should all return for the tourna- think about what the best balance is,” According to Madhawa Madawala, ment on the subcontinent, starting this Strauss said. (cricket365.com) Executive Director and Chief Operational ‘Independence Cup’ horse month, which will afford England the “We thought this was the best balance to Officer, Derana, this is the first time in Sri Lanka that a private radio station has race meet postponed won exclusive rights to broadcast a crick- et World Cup. The ‘Independence Cup’ horse race Clarke, Commentaries of matches, which will meet, which was scheduled to be held Sri Lanka need to fix be played in Sri Lanka, including the in Nuwara Eliya on Feb. 5, has been quarter-finals, semi-finals and the final, postponed due to unavoidable circum- will be broadcasted live. Commentaries stances. Watson rested in all three languages will be given by a middle-order - Ranatunga Kumar Sangakkara or all-round side. The bowling 23, have failed to dispel for England Mahela Jayawardene looks really good with doubts about their power- should drop down and bol- (Muttiah) Muralitharan hitting abilities during the ster a concerning middle- and (Lasith) Malinga,” later stages of an innings. game order if Sri Lanka are to be Ranatunga said. Sri Lanka will rely heav- SYDNEY (AP) - Australia will rest successful at this month’s “But the middle-order ily on all-rounder Angelo captain Michael Clarke and allrounder World Cup, former skipper batting is a concern for Mathews, who bowls medi- for the final match of Arjuna Ranatunga has told me.” um pace and averages over the one-day series against England. reporters in India yester- “Kumar and Mahela 33 with the bat, to provide Holding an unbeatable 5-1 series day. should not be batting at the necessary balance to lead, Australia opted on Thursday to Ranatunga, the burly No.3 and four. One of them the team. give the pair a break with the World left-handed batsman who has to come down to No.5 to Ranatunga said it would Cup looming, and brought in offspin- led Sri Lanka to the title bolster the middle-order. be too much of an ask for ner Jason Krejza and all-rounder the last time it was played “May be they should the 23-year old all-rounder Adam Voges as replacements for in the subcontinent in 1996, send (Chamara) to disperse the middle- Sunday’s game at the WACA Ground. believes the island nation Kapugedera up the order to order worries. Krejza will become the fourth spin- are the favourites, besides No.4.” “Angelo is a very good ner to be used in the seven-match India, to win the World Cup Thilan Samaraweera, player but he is still very series after injuries sidelined Steve for a second time. with a ODI strike-rate of young. It will be too much Smith (hip), (dislocat- “Sri Lanka have built a 68.75 and Chamara pressure on him,” ed shoulder) and very good team. We have an Kapugedera, who averages Ranatunga said. (back). , who captains Australia’s team, will be skipper in Clarke’s absence. Krejza was dropped from Test crick- et after being punished by South England ready for daunting Africa at the WACA in 2008, and now returns to the national team at the same ground. “It’s the place I got dropped, it’s the Six Nations opener place I’ve got picked now, so it’s a bit ironic,” Krejza said. BY STEVE DOUGLAS union - Wales, Scotland or whether he has the compo- Ireland - away. sure under pressure to deal LONDON (AP) - England “We’ve got to go there with the enormity of will look to rectify the and perform with real Friday’s game. Johnson Asian Cup fans to team’s feeble away record in tempo in what we do, real defended his player, tipping recent Six Nations matches accuracy,real passion - the Northampton forward to when Martin Johnson’s side that’ll put us in a good take the criticism in his receive refunds kick off this year’s champi- place,” said Johnson, who is stride and saying Gatland’s DOHA, Qatar (AP) - Asian Cup onship with a trip to fierce embarking on his third Six comments proved he was organisers will give full refunds to fans rival Wales on Friday. Nations campaign as feeling the heat after Wales’ who were denied entry to the Asian England, led by new cap- England manager. recent poor run. Cup final. tain Mike Tindall, will run Johnson is expecting “It’s going to be passion- The Qatar Local Organising out to a red-hot atmosphere England to be given the ate, for sure. As an Committee announced a refund at Cardiff ’s Millennium most hostile of receptions in Englishman, it’s probably process on Thursday while apologising Stadium seeking a first vic- Cardiff - and an unseemly, the most anti(-English) and to fans who missed out on the Japan- tory in the Welsh capital very public war of words hostile environment, but Australia final when gates were closed since 2003, the last time it between the two rival coach- that’s great. You want to early for security reasons. won the Six Nations. es over the relative merits of play rugby in those places,” Those fans who missed out were In their last 16 away England’s abrasive hooker, Johnson said. advised to go to the website at matches in the northern- Dylan Hartley,has only “It’s a great stadium, a www.afcasiancup.com and click on the hemisphere competition, the served to stoke the fire in great occasion. We’re not tickets link for refund details. Refunds 2003 world champions have the build-up to the match. going to hide away from were expected to be completed by the won only four times, three Wales coach Warren that. I can’t say it’s a vastly Russia’s Maria Sharapova smiles as she rests during a training session prior the end of April. Fed Cup match between Russia and France in Moscow, Russia, Wednesday, Feb. against Italy.It’s seven years Gatland has labeled Hartley experienced squad, but they Qatar is the host of the 2022 World since they beat a rival home a choker and questioned can handle it.” Cup. 2, 2011. (AP Photo/Misha Japaridze)