FASTER. HIGHER. SMARTER. MA LEADERSHIP IN SPORT FASTER. HIGHER. SMARTER. MA LEADERSHIP IN SPORT

The Institute of Sports Humanities seeks to establish a new relationship between academia and the sports industry. The MA Leadership in Sport, the inaugural programme at ISH, is designed for the next generation of leaders in sport: players, captains, coaches, administrators, entrepreneurs, as well as the sports media.

A student who graduates with a thorough understanding of sport’s historical perspective, who can draw on critical thinking, see through jargon, exercise good judgment, and communicate on paper or in the flesh with the verve that a top player shows on the field – such a graduate will add huge value in sport.

To inspire and equip sport’s next generation of leaders. Practical thinking drawn from a range of academic disciplines. A new network of thinkers across sport. Helping employers reward and develop future talent. Training athletes to be leaders off the field. A global perspective on modern sport.  Creating a route into the sports industry. MASTER’S DEGREE MASTER’S DEGREE

ISH’s fi rst course is the innovative On the fi eld, it is becoming harder to MA Leadership in Sport beginning in gain an edge through optimizing the autumn 2019. The fi rst intake is limited body. Greyhounds and racehorses haven’t to 30 talented students. got much faster since the 1950s. Humans, too, are now approaching the outer wall The 15-month non-residential course – of their physiological potential. In contrast, designed so that students can stay in their the art of leadership, superior decision- jobs while studying the MA – features making, decoding the signals derived evening seminars in London, with its from history, the honing of judgment, home in Fitzrovia. balancing data and intuition: all these The programme will combine the latest skills are far from commonplace, and academic research with seminars by designed to be inculcated by this MA. leading practitioners. Speakers include Leadership in sport (both playing side David Epstein, Ed Smith, Mervyn King, and business) increasingly rests on critical Kasia Boddy, Mike Brearley, Howard Marks thinking, especially the ability to grasp and Simon Kuper. the bigger picture in an era of ultra- Sports science has helped our knowledge specialisation of sport and informed its academic study, but understanding sport – whether a You can’t be a top sportsman unless you’re single team or the wider industry – now relies on the critical grasp of societal intelligent. It’s impossible and cultural forces. It is time for a more “ – Johan Cruyff balanced and inter-disciplinary approach: ” time for sports humanities. MA LEADERSHIP IN SPORT MA LEADERSHIP IN SPORT

The programme explores how sport identity, as well sport’s role as an agent developed into the third biggest industry of cosmopolitanism. The sports event is in the world. The MA interrogates how always in flux: from the fan in the stadium, technology has influenced spectator to the fan listening on the radio or sport, and how sport became an agent watching on television, to the fan hooked as well as beneficiary of globalization. into the digital world of social media. Students will study the biases that can Students will study the power of sport as work against good decision-making, and a projection of nationhood, and the wider how effective leaders build consensus issue of “sports diplomacy.” Students will and effect change. The programme be introduced to the influence of sport on explores the relationship between data race, gender and homophobia. analytics and human judgment. The first cohort of the MA Leadership The MA examines the challenge of in Sport will join a powerful network sustaining fair competition (cheating, of second level thinkers inside sport, doping, match-fixing) and best practice benefitting from new inter-relationships as on how to retain and improve public well as new skills and insights. trust. The programme explores the social Further module details click here. function and value of the sporting event. Students will be introduced to sport’s reach and impact, its influence on local SYLLABUS

Module 1: The Sports Industry & from the outset. The problems of fair play organised sport was one of Britain’s most fundamental questions about equality, Entrepreneurship and governance today, and their legal and significant exports in the late nineteenth while nevertheless promoting elite The module explores the relationship ethical ramifications, reveal new pressures century. This was sport’s first great performance and status. Students will between sport, market principles & on old themes. This module also develops globalisation. A second wave emerged debate flashpoints and case studies, entrepreneurship. Big money in sport the research methods that students will with the ascent of television and the freer including how sport shaped reform today is often portrayed as a threat to the draw on across the MA. movement of labour in the late twentieth agendas in Industrial Revolution Britain integrity of sport. This is linked to the legacy and early twenty-first centuries. Sport has and post WWII America. Sport has now Module 3: Management & of amateurism: playing for love rather than become the world’s common language, become a prominent battleground Decision-making profit as the highest good. More recently, with profound consequences for how for wider debates over equality and This module explores the biases that can it has been argued that the history of ideas, talent and money interact. representation, discrimination and undermine rational decision-making. A organized sports (and mass spectatorship) prejudice. challenge for sports leaders is balancing Module 5: The Sporting Event explicitly evolved from the development of external confidence with private What are the wider cultural and political Dissertation the sports industry and that leagues with intellectual scepticism. Equally, the result significances of sporting events, and how The dissertation, which concludes the MA, a commercial orientation breathe new life of a decision does not inevitably vindicate are they changing? Students will study can be on any subject of the student’s into the game. or invalidate the decision itself: good mega-events such as the Olympics and the choice, following the approval of the World Cup as a projection of nationhood, Course Director. Module 2: Sports Governance, Ethics & decisions can have bad outcomes and bad decisions can have good outcomes. and the wider issue of “sports diplomacy.” Research Methods A nuanced understanding of risk is a Covering historical dimensions (such as This module interrogates past and foundation of improved decision-making. the transport revolution that permitted the current sports governance and ethics. The module will also ask its students to formation of leagues and spectator sport), Contemporary sport has pushed tensions address how effective leaders take their the impact of broadcasting, and the digital about rules and cheating to new limits. But team with them. revolution/rise of social media, this module the fault lines have always existed. Cricket contextualises the sporting event. was thrown into turmoil by match-fixing Module 4: Globalisation problems in the early nineteenth century Sport has not only benefitted from Module 6: Sport & Society - trust was evaporating. The Tour de France globalisation, but it is also a powerful Sport both reflects and influences was also embroiled in cheating scandals agent of globalisation. That is nothing new: social attitudes and behaviours, raising STUDENT EXPERIENCE

The MA Leadership in Sport will be a Confirmed events include: 15-month non-residential course, designed Symposium on analytics and sport at so students can stay in their jobs while Google HQ, London. studying the MA. Panel discussion on risk and decision- Students will have full access to the making at the Bank of England ISH townhouse at 51 Gower Street, (including Bank of England Chief Fitzrovia, London, WC1E 6HJ, where tuition Economist Andy Haldane). and follow-up work will also take place. Unique visit to The Royal Military The course will feature 18 evening Academy Sandhurst exploring how the events in London, held at leading British Army recognises and develops venues. Attendance at the events is leadership (featuring the Director, encouraged but not compulsory. ISH is Centre for Army Leadership). set up to be flexible with the emphasis on achievement and stimulation. Management masterclass at St George’s Park, home of England Football, in partnership with the League Managers’ Association.

Further bespoke events at Arsenal FC and Lord’s, The Home of Cricket. MA LEADERSHIP IN SPORT AND YOUR CAREER

Gaining an edge inside sport.

Exclusive exposure to leading thinkers inside sport and beyond it.

Access to a powerful network of present and future leaders across the sports industry.

Tuition by world class academics.

Intellectually rigorous and professionally applicable.

Seeing the bigger picture in an age of specialisation.

Unique inter-disciplinary syllabus and philosophy. THE SPORTS INDUSTRY AND ITS REACH THE SPORTS INDUSTRY AND ITS REACH

Sport is still the strongest “live” event Sport is the 3rd biggest global industry and a central component of modern & football is world’s common language. identity. Sport enmeshed with new media - Sport has both driven & benefi tted Ronaldo fi rst celebrity to 100 million from globalization. Facebook “likes.”

Broadcast rights for cricket’s IPL Digital economy based on identity and (bought by Star Sports for £2billion), preferences: power & reach of sport set now approaching Premier League to expand. football. Sport needed more than ever as Countries (such as China, Qatar) now a response to burgeoning crisis in perceive sport as a foreign policy. physical and mental health.

In the 1960s, music was the mode, the most important form of communication. I think “ today it’s sports – Leonard Cohen” THE TEAM

For the fi rst cohort of students, ISH is in discussions with: Andrew White Ed Smith built WSM is National Selector Communications for England cricket. into one of Europe’s Previously, he was an most successful sports author (including What marketing agencies Sport Tells Us About Life), (acquired by Bill Gates academic and journalist and his Entertainment (New Statesman, BBC Group, Corbis in 2014). Since completing and Sunday Times). As a professional his two years with Bill, Andrew launched cricketer, he played for Kent, England 5Oceans Partnership: a global Commercial and was club captain of Middlesex when consultancy focused on sport. Andrew they won their fi rst major title for 15 years. is a Director of the world’s fi rst Sports Ed is Co-Founder of ISH. Incubator (LeAD) set up by the family of Adi Dassler. Andrew is Co-Founder of ISH.

Tom Rann Sir Anthony Seldon has over 9 years’ is a writer, political experience in the sports historian and industry specialising world renowned in brand strategy, educationalist. sponsorship, marketing, Sir Antony is and event management. Vice-Chancellor of Tom has worked with a the University of variety of international organisations and Buckingham, ISH’s university partner. a portfolio of global properties and rights holders. In 2019, Tom joined as Institute Co-Ordinator. CONTACT [email protected]

Institute of Sports Humanities University of Buckingham 51 Gower Street Fitzrovia London WC1E 6HJ