Brand Guidelines Version 1.0 Photography : Chaosheng Zhang Brand Guidelines Version 1.0 Photography : Chaosheng Zhang CONTENTS

The brand guidelines outlined in this document introduces the identity we 1 WHO WE ARE have developed for National Park City. We want all our supporters and collaborators to proudly use 2 LOGOS this identity, so we can build the movement together. 3 COLOUR These brand guidelines have been adapted from London National Park 4 City Brand Toolkit. Thank you London. 5 IMAGERY 6 EXAMPLES WHO WE ARE

Galway National Park City is an initiative involving people from all sectors of society working together to make Galway city a place where citizens value, benefit from, and are strongly connected to the rest of nature.

Nesting along the Eglinton Flying the Salthill Skies Swimming the Corrib

EARTH WATER

AIR

Saibh Egan Pierre Leclerc @galwaytourism

Swan Symbolism The swan represents the natural elements of Earth, Air and Water. These components cultivate a consistent narrative for the brand. This icon works to unify the different natural aspects of Galway City. Hugh Rooney

Swan Icon The geometric shapes of the swan are derived from the Galway Hooker Sculpture in Eyre Square. Barry Clifford claddaghlegend.com Grzegorz Dutkowski www.bravoyourcity.com

www.giaf.ie istockphoto.com - sfabisuk

www.gmit.ie www.nuigalway.ie Colin Stanley Galway Hooker Rusty Brown Diving Board Yellow People on the Sea The Flora of the City

Big Top Blue Basin Blue The Arts The Waterways of the City

Parkland Purple Oxidised Copper Green Parks & Woodlands across Education & Learning Galway City PANTONE 164 C PANTONE 100 C PANTONE 158 U PANTONE 603 U HEX f47e50 HEX f3ec68 C:0 M:63 Y:73 K:0 C:7 M:0 Y:73 K:0 R:244 G:126 B:80 R:243 G:236 B:104

PANTONE 2925 C PANTONE 647 C PANTONE 2995 U PANTONE 2935 U HEX 039bd8 HEX 145f99 C:76 M:23 Y:0 K:0 C:94 M:66 Y:15 K:2 R:3 G:155 B:216 R:20 G:95 B:153

PANTONE 556 C PANTONE 681 C PANTONE 7723 U PANTONE 674 U HEX 68a38d HEX c367a3 C:62 M:19 Y:51 K:1 C:22 M:72 Y:3 K:0 R:104 G:163 B:141 R:195 G:103 B:163

Primary motif The fragments of the geometric swan can be used as abstract shapes and applied freely to edges of imagery. This design is seperate from the second Aster design as typographic alignment does not need to be considered in relation to its application.

Secondary motif The “Aster” from the preexisting National Park City campaigns has two functions. When being used as a symbol it can be placed as you would any other logo. However when it is being used as an asterisk it should always use the traditional typographic alignment of top right or left from the object it is referring to.

Thin POPPINS Thin Iltalic Designed by Indian , Extralight Jonny Pinhorn. Extralight Iltalic Light Geometric sans have been a popular design tool ever since Light Italic these actors took to the world’s stage. Regular Poppins is one of the new comers Italic to this long tradition. With support Medium for the Devanagari and Latin writing Medium Italic systems, it is an internationalist take Semibold on the genre. Semibold Italic This is open license and is Bold supported for web application by Bold Italic Google . Making it an ideal tool Extrabold for this branding strategy. Extrabold Italic Black Black Italic BRAND TOOLKIT

The Galway National Park City brand is designed to be accessible and easy to use. The logo and artwork will be made available on the website in the following formats: Photography : Chaosheng Zhang

Michal Matlon Michal Matlon Brand guidelines & logo designed and developed by