The Linn County Fair June 26th to 30th, 2019 Provided by: Heidi Steffen The Linn County Fair PO Box 329 Central City, Ia 52214 (319) 350-5569
[email protected] www.thelinncountyfair.com Marketing Plan for the 2019 Linn County Fair The Linn County Fair Association is excited to be hosting the 131st Linn County Fair. This 2019 proposed marketing plan will detail both traditional and social forms of advertising, using an integrated approach to reach our targeted audience. The plan identifies 6 areas of advertising: social media, promotions, The Linn County Fair’s website, direct email, paid advertising and materials. Fair Overview The Linn County Fair takes place 15 minutes north of Cedar Rapids, Iowa in the town of Central City. It is one, if not the, fastest growing county fairs in Iowa. Total of growing by over 200% in the last 10 years. Linn County is the second largest urban area in Iowa, drawing people of variety of backgrounds, economic status and ethnic. Linn County & surrounding Counties Demographics County Demographics Population estimates according to the 2016 U.S. Census Bureau Linn County Total Population (second most populous county in Iowa) ...........................................221,661 Delaware County Total Population (neighboring county)................................................17,327 Jones County Total Population (neighboring county)...............................................20,439 Johnson County Total Population (neighboring county)...............................................146,547 Benton County