MIGUEL BADILLO

Work experience

E-RETAIL COORDINATOR Oct 2020 - Present LVMH Fragrance Brands | Givenchy & Kenzo, Personal Focused on strengthen brand awareness, increase consideration and push conversion across +10 eRetailers (Sephora, Douglas, Pinalli, among others) overseeing a 360 strategy (Sales, Media Campaign, Content, Name e‑Merchandising) MIGUEL BADILLO e‑TradeMarketing planning, presentation and negotiation to ensure visibility of products in key periods Address for all eRetailers and Brick and Mortar. Willing to Reallocate Managebrand and product contentacross online channels, including eRetail websites, newsletters, and 20136 MILAN SMS focus on SEO positioning and in compliance with brand guidelines to provide a luxurious user Phone number experience. 3338374039 Foreseeing CRM activationswith key partners (Targeted sampling, gifts and/or discount offers) Manage budget allocationfor co‑marketing campaigns (Facebook Ads, SEM) and measure performance. Email Sales forecast, e‑commerce sales analysisusing Excel and PowerBI [email protected] Monitor and optimize of brand and productso nline reputationand performance (Rates & Reviews, Date of birth Content, Web Ranking and Market Share) 09-03-1990 In coordination with Digital team manage Influencer campaigns (trafficand lead generation) Nationality Manage official website animations (Salesforce), product and content management in coordination (Italian Resident) with Dataworks agency. Website www.badilloz.com

Skills E-RETAIL PLANNER & WEB ANALYST Jun 2018 - Sep 2020 Cheil - Samsung Group, MILAN

ADOBE ANALYTICS Experienced Responsible for measuring Samsung e‑Retailer and dotcomp erformanceby collecting data across GOOGLE ANALYTICS Experienced web analyticssoftware such as SimilarWeb, BrandView, Flixmedia, Amazon Vendor Central and Adobe SALESFORCE Experienced Analytics in order to identify areas of improvement focused on sales increase. Development and review of analytical reportsand dashboardsfocused on online KPI's (sell out, online SIMILARWEB (Web Insights) traffic, consumer behavior insights, price intelligence). Expert CRIMSON HEXAGON Coordination of the Data Analyst team providing lead and support toi ntegrate multiple data points: (Customer Insights) Expert CRM, Media Campaigns, dotcom, as well as Online Retailer data (Visits, CR, Product Views, etc.) PHOTOSHOP Skillful Foresee the implementation of web scrapping tools toa utomateonline monitoring (Content Compliance, Reviews, Market Share) in order to provide business consultingto Marketing, eCommerce HTML Skillful and Medea teams. Brand View (Content Compliance) Usage of web and social listening platformto understand consumer sentimentand conversation Expert FLIXMEDIA (Web Content across online channels. Syndication) Experienced Amazon Brand Analytics (Vendor Tool) Expert

E-COMMERCE ACCOUNT MANAGER & SALES Sep 2016 - Jun 2018 Languages , MILAN Increase adoption of Kelkoo paid trafficsolutions (CPC/CPA/PLA) among e‑Shops for Mexico and . ENGLISH Fluent Project a customized campaignproposal based on pricing, timing, and technical aspects. ITALIAN Fluent Managed cross‑department communication, involving finance, marketing, and IT, especially on sales tracking code implementation and product feed sharing. FRENCH B1 Periodical results monitoringto identify areas of improvement (budget, product/category SPANISH Native performance) and provide consultancy on how to maximize success. Partnership with global affiliation(webgains, tradetracker, awin) networks and digital advertising agencies to increase Kelkoo's adoption among e‑Retailers. MARKETPLACE ACCOUNT MANAGER Sep 2015 - Sep 2016 TRIPANEER (Tour Operator Marketplace), MILAN Responsible for the Business Developmentof multiple travel marketplace sites, followed and reached sales and new accounts targets, increased sales and partner portfolio substantially, while strengthened existing key accounts. As the Head of B2B (Online Travel Agencies & Tour Operators) and B2C commercial channels, I was accountable for managing website operations(orders, billing, content updates, and CRM). Development ofbusiness & trend reportsfocused on revenue results and consumer insights which influenced the decision‑making and boosted websites market penetration. Managed a teamof 5 people, planning and oversight of workflow, job onboarding, training and motivation based on one‑on‑one sessions.

Education and Qualifications

MASTER IN LUXURY MANAGEMENT Jan 2015 - Jun 2016 The Polytechnic University of Milan,

MASTER IN LUXURY MANAGEMENT Sep 2014 - Dec 2014 NEOMA BUSiness school,

NEW PRODUCT DEVELOPMENT Jan 2012 - Jun 2012 STATE UNIVERSITY OF NEW YORK - Exchange Program, USA

BACHELOR IN MARKETING Aug 2008 - Dec 2012 University of Guadalajara, MEXICO

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Online chat: https://cutt.ly/2lffY6I Personal website: www.badilloz.com

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