Franklin County Tourist Development Council Board Meeting Eastpoint Visitor Center Wednesday, February 12th, 2020 2:00 P.M.
AGENDA 1. Welcome/Call to Order Chair 2. Prayer and Pledge of Allegiance 3. Quorum Announcement 4. Approval of the Minutes of January 8th 2020 Action Item Davis 5. Administrative Reports • Financials • FCTDC Collections Report Solomon • Expenditures to Budget Davis
Promotions Reports • Media Report Clark
• Web Master Report Kendrick
• Video Report Rolstad
• Visitor Center Report Lane Visitor Numbers
• Administrative Items Solomon 6. Continuing Business
Reports by Local Government Representatives City of Apalachicola Mayor Begos City of Carrabelle Mayor LaPaz Franklin County Comm Jones 7. Reports from Member Organizations 8. New Business – Cancelling April Meeting so Board Members and Vendors can attend Visit Florida Adventure Tourism Conference. Approval of payment for Board Members and Vendors to attend meeting. Conference is April 7th & 8th 2020 ACTION ITEM 9. Public Comment 10. Board Comments 11. Meeting Announcements: Wednesday, 3-11-2020 2:00pm TDC Board Meeting at Eastpoint Visitor Center
FCTDC Collections Report for 2019-20 Year-to-Date Report (Through November 2019)
Month 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 October $ 35,408.91 $ 32,809.57 $ 39,697.19 $ 38,597.69 $ 39,568.32 $ 36,996.34 $ 48,383.10 $ 53,543.22 $ 57,651.88 $ 58,875.87 $ 75,084.59 $ 95,107.96 November $ 24,824.38 $ 24,717.35 $ 27,182.76 $ 25,888.92 $ 25,863.47 $ 26,438.49 $ 34,441.98 $ 40,334.08 $ 34,740.65 $ 40,065.78 $ 44,449.24 $ 46,043.65 December $ 20,421.74 $ 16,055.89 $ 22,986.95 $ 23,167.33 $ 16,530.96 $ 19,936.19 $ 21,597.00 $ 21,510.93 $ 29,747.90 $ 30,978.80 $ 24,692.82 $ 41,580.49 January $ 19,681.48 $ 26,489.68 $ 22,911.37 $ 22,960.20 $ 26,170.57 $ 23,359.12 $ 30,392.62 $ 33,657.09 $ 34,707.03 $ 38,805.36 $ 47,001.63 $ 41,668.57 February $ 29,294.47 $ 44,900.59 $ 40,835.29 $ 39,452.32 $ 33,678.97 $ 34,980.88 $ 52,045.79 $ 49,365.87 $ 52,883.10 $ 42,754.53 $ 64,493.95 $ 60,422.61 March $ 51,243.40 $ 45,643.22 $ 61,090.70 $ 49,778.57 $ 53,116.79 $ 61,989.52 $ 66,597.90 $ 80,880.36 $ 78,180.12 $ 83,626.43 $ 80,017.67 $ 84,583.19 April $ 69,608.73 $ 70,430.06 $ 66,135.24 $ 73,880.65 $ 53,934.68 $ 70,610.82 $ 81,641.55 $ 90,242.68 $ 81,115.14 $ 101,310.37 $ 103,120.37 $ 89,949.68 May $ 100,486.16 $ 114,100.71 $ 123,221.80 $ 104,769.28 $ 120,470.95 $ 90,634.75 $ 140,203.97 $ 115,589.54 $ 135,897.45 $ 143,700.44 $ 131,348.44 $ 110,484.59 June $ 107,484.39 $ 166,403.90 $ 138,839.79 $ 143,507.76 $ 151,640.61 $ 172,029.99 $ 143,805.29 $ 195,838.11 $ 210,505.76 $ 195,093.30 $ 213,948.96 $ 226,795.48 July $ 149,857.23 $ 95,128.02 $ 128,027.35 $ 131,276.62 $ 114,121.18 $ 147,874.24 $ 140,000.40 $ 153,197.77 $ 164,199.99 $ 182,235.52 $ 253,603.30 $ 242,036.51 August $ 51,353.14 $ 69,863.99 $ 57,497.82 $ 56,312.21 $ 71,377.70 $ 60,698.01 $ 93,912.12 $ 86,742.96 $ 107,783.56 $ 129,879.50 $ 82,664.07 $ 121,808.90 September $ 38,597.72 $ 46,282.27 $ 45,739.57 $ 41,298.87 $ 47,760.09 $ 57,592.93 $ 63,037.18 $ 57,170.58 $ 64,199.48 $ 75,778.00 $ 81,869.35 $ 90,214.19 Totals $ 698,261.75 $ 752,825.25 $ 774,165.83 $ 750,890.42 $ 754,234.29 $ 803,141.28 $ 916,058.90 $ 978,073.19 $ 1,051,612.06 $ 1,123,103.90 $ 1,202,294.39 $ 1,250,695.82
YOY % $ 54,563.50 $ 21,340.58 $ (23,275.41) $ 3,343.87 $ 48,906.99 $ 112,917.62 $ 62,014.29 $ 73,538.87 $ 71,491.84 $ 79,190.49 $ 48,401.43 7.8% 2.8% -3.0% 0.4% 6.5% 14.1% 6.8% 7.5% 6.8% 7.1% 4.0%
Month 2017-18 2018-19 2019-20 Increase/Decrease % of Change $1,500,000.00 October $ 85,823.35 $ 38,416.89 $ 89,660.28 $ 51,243.39 133% November $ 49,440.74 $ 87,784.31 $ 57,067.01 $ (30,717.30) -35% $1,250,000.00 December $ 37,182.43 $ 46,715.00 0% January $ 51,388.51 $ 52,063.46 0% February $ 58,337.94 $ 66,632.44 0% $1,000,000.00 March $ 111,947.32 $ 127,975.20 0% April $ 103,422.44 $ 82,258.08 0% May $ 140,130.14 $ 166,129.65 0% $750,000.00 June $ 269,049.32 $ 300,092.38 0% July $ 215,933.34 $ 209,374.07 0% $500,000.00 August $ 111,322.92 $ 134,238.67 0% September $ 70,419.47 $ 90,051.57 0% Totals $ 1,304,397.92 $ 1,401,731.72 $ 146,727.29 $ 20,526.09 98% $250,000.00
YOY % $ 53,702.10 $ 97,333.80 4.3% 7.5% $-
* October and November 2018 statistically are outliers. November 2019 compared with 2017 shows actually a 9% increase, and hightest collection of any prior November.
File:TDC Collections YTD.xl Updated 02/01/2020 FCTDC 2019-20 Expense to Budget Report as of January 31, 2020 Budget Expensed YTD Balance % Spent ADMINISTRATION $112,000 $25,809 $86,191 23.04%
INFRASTRUCTURE $942,695 $171,443 $771,252 18.19% AID TO LOCAL GOVERNMENTS $382,695 $73,043 $309,652 19.09% Armory Website $14,000 $0 $14,000 0.00% Beach Cleanup $75,000 $37,500 $37,500 50.00% Bridge Cleanup $24,000 $6,000 $18,000 25.00% Land Acquisition $202,195 $25,333 $176,862 12.53% SGI Bathrooms Project $67,500 $4,210 $63,290 6.24% Other $0 $0 $0 0.00% Reserve $0 $0 $0 0.00% AID TO PRIVATE (NP) AGENCIES $270,000 $97,500 $172,500 36.11% Visitor Centers $180,000 $90,000 $90,000 50.00% Museum Grants $90,000 $7,500 $82,500 8.33% TDC MAINTENANCE AND REPAIR $20,000 $900 $19,100 4.50%
PROMOTIONS $1,677,783 $192,037 $1,485,746 11.45%
NEW PROMO OPS $15,000 $0 $15,000 0.00%
GRANTS FOR NON-PROFIT EVENTS $123,000 $0 $123,000 Grants for Non-Profit Events - Other $123,000 $0 $123,000 0.00% INTERNET $257,009 $94,195 $162,814 36.65% 2K Web Group Retainer $30,000 $8,840 $21,160 29.47% Social Media Campaigns $26,520 $0 $26,520 0.00% Non-Contractual Website $6,000 $0 $6,000 0.00% Domain Hosting and Name, My Emma, Reservation $15 -$15 Data Base Conversion Study $0 $0 Search Engine Optimization $28,500 $5,850 $22,650 20.53% Market Research $6,000 $6,000 $0 100.00% Internet Marketing (Google, etc) $109,655 $43,095 $66,560 39.30% 14% Production $20,334 $5,275 $15,059 25.94% Core Internet Marketing $10,000 -$10,000 Email Marketing $5,620 -$5,620 Banner Adds (Bay Media) $25,800 $9,500 $16,300 36.82% 14% Production (Bay Media) $4,200 $0 $4,200 0.00% WEBSITE REVISIONS $12,200 $0 $12,200 0.00% Photo Library $7,500 $0 $7,500
1 R. 02/01/2020 FCTDC 2019-20 Expense to Budget Report as of January 31, 2020 Budget Expensed YTD Balance % Spent
Photo Set Up (Materials, actors, etc) $4,700 $0 $4,700 PARTNERSHIPS - COOPS $13,500 $0 $13,500 0.00% Visit Florida State Welcome Center Placement*** $3,000 $0 $3,000 98 Corridor Mkting $5,000 $0 $5,000 0.00% COCA Banner $5,500 $0 $5,500 0.00% PRINT $211,096 $51,140 $159,956 24.23% Bay Media Retainr - Production $30,000 $5,000 16.67% Banner Ads - See Internet Content Production $12,000 $1,495 $10,505 12.46% Trip Advisor $3,500 $0 0.00% Forgotten Coastlines $26,400 $0 0.00% Print Advertising $85,000 $37,407 44.01% 14% Production $15,196 $7,238 47.63% Trip Advisor $25,000 $25,000 $0 0.00% Printing Promotional Materials (brochures) $14,000 $0 0.00% SPECIAL EVENTS AND OUTREACH $61,500 $11,241 $50,259 $0 Webcam Installation/Maintenance $1,500 $0 0.00% Get-a-Way Contests $16,000 $1,528 9.55% Hospitality Training $2,000 $0 0.00% Journalists Visits $10,000 $1,108 11.08% Mentoring /Scholarships $2,000 $0 0.00% Promotional Items $8,000 $0 0.00% Promotional Mailings (Welcome Centers) $6,000 $0 0.00% Survey Program $4,000 $0 0.00% Software advancements $12,000 $8,605 71.71% Trademark (not due until ?) TV, RADIO AND WEBCAMS $105,200 $17,800 $87,400 $0 FCTV Retainer $25,200 $4,800 19.05% Radio (FSU, Cumulus, etc) $10,000 $0 0.00% Oyster Radio $10,000 $3,000 30.00% Television Advertising $35,000 $0 0.00% WCTV $0 FSU TV $0 FOX 49 $0 30A TV $0 Comcast/ Spectrum $0
2 R. 02/01/2020 FCTDC 2019-20 Expense to Budget Report as of January 31, 2020 Budget Expensed YTD Balance % Spent
Video Production $25,000 $10,000 40.00% Video Library $0 Video Production- PSAs $0 Video Production - Other $0 WELCOMING TOURIST $28,800 $7,488 $21,312 26.00% Additional Signage Roadside $15,000 0.00% Airport Sign/Display - Clear Channel $13,800 $6,852 49.65% Postage - Visitor Guides $636 DUES/ MEMBERSHIPS/ MEETINGS/ CONFERENCES $20,000 $10,173 $9,827 51% Gov Conf. / Conf. and Meetings (registration/accom.) $5,000 $0 0.00% Travel - Conferences/ Meetings (perdeim/mileage) $3,000 $0 0.00% FADMO $3,380 $3,380 100.00% Trail of Floria Indian Heritage $250 $250 100.00% Outdoor Writers Association $375 $375 100.00% Visit Florida $993 $993 100.00% Florida Outdoor Writer's Association $175 $175 100.00% Explore NW Florida (Riverway South) Membership $5,000 $5,000 100.00% TOTAL BUDGET 2019-20 $1,762,000 $389,290 $1,372,710 22.09%
3 R. 02/01/2020 BAY MEDIA DESIGN . MARKETING . CONTENT February 5, 2020 To: TDC Board Members From: C. Clark Subject: December/January Marketing Reports
METRICS ANALYSIS OF FEBRUARY 2020 NEWSLETTER The February newsletter launched on January 21 to 59,936 recipients. There were 69 trackable links embedded into the newsletter. The reader open rate averaged 16.8% and the click-through rate averaged 9.7%. The highest number of click throughs registered as follows: SGI Tour of Homes (14.8%), Chef’s Sampler (6.9%), Coastal Culture Getaway (6.5%), General events (5.7%), Eastpoint Volunteer Fire Dept (3.6%).
EMAIL MARKETING DATABASE DETAILS: Total Database: June 19, 2011: 7,410 Total Database: January 2, 2020: 60,751
GETAWAY 1. The Coastal Culture Getaway launched December 20 and will run through February 14. The total number of signups received so far is 405.
MARKETING/MEDIA COORDINATION 1. Production: Coastal Cuisine 2. Production: Coast Line February TDC pgs 3. Production: COCA 4. Production: Nashville print/banner ads 5. Content: Coastal Cuisine
Bay Media . 65 Avenue E . Apalachicola, FL 32320 . [email protected] Unplug & Reconnect along Florida’s Forgotten Coast
Unplug and reconnect along Florida’s Northern Gulf Coast where nature provides the entertainment and the menu. Experience quiet, family-friendly beaches, discover historic landmarks, enjoy outdoor adventures and indulge your culinary senses with award-winning eateries serving fresh Apalachicola Bay Seafood.
Win an Adventure Getaway! Visit FloridasForgottenCoast.com/cuisine
Coastal Cuisine – content from Franklin County TDC 2-3-2020
Unplug and Reconnect Along Florida’s Forgotten Coast
If you’re looking to unplug and reconnect simply, you’ll find what you’re looking for in the quiet coastal communities of Apalachicola, St. George Island, Carrabelle, Eastpoint and Alligator Point. This area in rural Franklin County is known as Florida’s Forgotten Coast and it is a protected oasis with quiet beaches, wooded trails and scenic paddling sloughs. The environment is the economy here and folks enjoy fishing, kayaking, swimming, hiking, discovering heritage sites and, of course, eating fresh Apalachicola Bay seafood.
In recent months, the area has also become known for some unique dining experiences.
Most notably, the historic Gibson Inn in Apalachicola has been renovated and refreshed by thirty-something siblings Steven Etchen and Katharine Couillard who purchased the historic hotel in 2018. The house restaurant, the Franklin, now features updated culinary fare that emphasizes local fresh-caught seafood and casual elegance.
Elsewhere in Apalachicola, the Owl Café and Tap Room are located in the heart of the town’s historic downtown district. Both eateries are at the epicenter of a culinary rebirth that has occurred in in recent years. The upstairs Café features relaxed yet upscale dining with an excellent selection of fine wines. Downstairs, the Tap Room features a similar menu but the atmosphere is more relaxed. Apalachicola newest eatery – the Up To No Good Tavern features Pizza, subs, salads overlooking the historic downtown from its pet-friendly balcony.
Eat Where You Play St. George Island restaurants feature casual fare with local seafood and friendly locals. You can relax beachside at the Blue Parrot Bar and Grill and enjoy a basket of steamed shrimp as you watch the dolphins play or experience the region’s largest open-air tiki bar at Doc Myers’ Island Pub. Paddy’s Raw bar on the bay side of the island is the site of an annual Pink-Out event which has become an annual island event.
Across the bridge in Eastpoint, watch the oystermen from the docks at Lynn’s Quality Seafood while you enjoy some of the region’s finest gumbo. Head east to Carrabelle and you’ll stumble across Fathom’s Steam Room and Raw Bar overlooking the Carrabelle River. Enjoy fresh fare and a beautiful sunset watching the boats unload their daily catch. East of Carrabelle, enjoy a round of golf at the Crooked River Bar and Grill followed by a meal at the Crooked River Grill.
Pet Friendly Apalachicola is very pet-friendly and there’s probably no place that’s more pet friendly than the Oyster City Brewing Company (OCBC). A brew pub located in the historic downtown, the OCBC features sidewalk benches and tables perfect to linger. The brewery uses local ingredients in its award-winning brews, including locally-harvested Tupelo Honey - a key ingredient in the brewery’s Hooter Brown Tupelo Honey Ale. OCBC is one of two local breweries in the county. The Eastpoint Beer Company overlooks the St. George Sound and also features craft beers.
Beer and food is event-worthy here – the Forgotten Coast hosts several annual culinary events including the Florida Seafood Festival, an Oyster Cook-off, rib cookoff and the region’s largest chili cookoff each Spring on St. George Island. St. George island also hosts an annual beer tasting event.
Lodging There are no high rises along Florida’s Forgotten Coast – just family-friendly vacation fare. Accommodations range from quaint beach cottages, luxurious gulf-front villas, historic inns, riverfront suites and more.
Discover more about Franklin County’s amenities, vacation getaway deals and restaurants, shopping and lodging at FloridasForgottenCoast.com/food
Sidebar 1 Oysters and Seafood Gourmands generally agree that Apalachicola Bay oysters are the best in the world. Be in the right place along the docks and you could charter a trip and learn how to tong, cull and shuck your own lunch. These days, in addition to the “wild-caught” method of oyster harvesting, a growing number of oystermen are turning to aquaculture farming to sustainably grow and harvest oysters. Wild-caught or farm-grown, fresh oysters along with shrimp and daily-caught fish is available at more than 30 area restaurants and seafood markets.
Sidebar 2 What to do: On the Water. Rent a kayak or bring your own to explore the many river sloughs, sandy coves and salt marshes and bay shallows of the area. Or, take a relaxing sunset tour of Apalachicola’s historic waterfront aboard one of several eco-tour boats. If you have your own boat, there are several public and private marinas to accommodate.
Wildlife. The area is part of a seasonal fly-over for several migrating birds and butterflies. The Apalachicola National Estuarine Research Reserve and Visitor Center in Eastpoint features a wooded boardwalk trail and touch tanks and displays for children to get up close and personal to marine life.
Beach. Beach lovers will appreciate that the St. George Island State Park Beach has ranked among the top in the country by Dr. Stephen Leatherman (a.k.a Dr. Beach). The park features nine miles of undeveloped shoreline and has some of the region’s finest birdwatching opportunities and camping facilities.
History. Take a self-guided walking tour of historic Apalachicola or rent a golf cart to see more than 900 historic homes and buildings identified in Apalachicola’s National Historic District. Climb the county’s two historic lighthouses at Carrabelle Beach and St. George Island and Carrabelle and get a bird’s eye view of the Forgotten Coast.
-30- February Events & Activities
Alligator Point . Apalachicola . Carrabelle . Eastpoint . St. George Island Floridasforgottencoast.com Dixie Theatre, Panhandle Players and Ilse Camp Gordon Johnston Hosts New Exhibits Newell Seasons in Full Swing this Month Camp Gordon Johnston WWII Museum presents special exhibits Dixie Theatre commemorating the anniversary On Saturday, February 1, the of the Iwo Jima Battle and Afri- Dixie Theatre will host John can-American Servicemen. These Reno’s Jim Croce Tribute. John exhibits will open Saturday, Feb- Reno blends acoustic guitar and ruary 1 at 11 am and be on display vocals to capture the essence of at the museum until February 29, a man whose musical gifts tran- 2020 at 5 pm. There is no charge scend time. This show features for admission but donations are the greatest hits of Jim Croce’s gladly accepted. career. On Friday and Saturday, February 7 and 8, the Dixie hosts The Purvis Brothers & the En- Coastal Farmers Markets core Band, a Tribute to the Music St. George Island Home Tour February 8 Nearly Every Weekend of Willie Nelson. On Thursday, During February, you’ll be able March 26, regional favorites, The Seven distinctive coastal of the Cape St. George Lighthouse to find a farmers market almost Curry’s will perform at the Dixie homes will be featured during the and Keeper’s House and the St. every Saturday along the coast. John Reno, Feb. 1 Theatre. seventh annual St. George Island George Plantation Clubhouse. The Crooked River Lighthouse in Tour of Homes Saturday Febru- Tour weekend will begin with a Carrabelle will host a Carrabelle Ilse Newell ary 8 from 10 a.m. until 4 p.m. kick-off event on Friday, February Farmer’s Market on Saturday, The Ilse Newell Fund for the The event, which benefits the St. 7, featuring refreshments, door February 1 & 15 from 9 am-1 pm Performing Arts Inconcert se- George Lighthouse Association prizes, and a guest speaker. at the foot of the lighthouse at ries continues in February with (SGLA), will also feature a tour 1975 Hwy 98 W, Carrabelle. an impressive lineup of jazz and Miss a week? No worries, the classical concerts in Apalachic- Apalachicola Farmers’ Market ola at Trinity Episcopal Church will host their farmers’ market and in Carrabelle at Rio Carra- Carrabelle History Muse- on February 8 and 22 from 9am - belle. Concerts at Apalachicola’s um Presents History Talk 1pm at the Mill Pond Pavillion at Trinity Church in February will the Scipio Creek Marina in Apala- The Carrabelle History Mu- include Pianist Aleksandra “Sa- chicola. Each community farmers’ seum is presenting a free program sha” Kasman performing music by market features vendors from entitled, “The Fort at Prospect composers Medtner, Franck, and the community with locally made Bluff” with historian and author, Aleksandra Sasha Kasman Feb. 9 Rachmaninoff on February 9. On goods, veggies, baked goods, art Dale Cox on February 15 from February 23, Mark Daniels and and more. Rob Goodling will perform Opera, 10am until 2 pm at the CQuarters Italian street songs and Broadway Marina in Carrabelle. The Fort show music. In Carrabelle, the at Prospect Bluff, built by British Area Events FAMU Faculty Valentine Jam troops during the final months of the War of 1812, was also the will perform a Valentine’s Day Feb. 1 – Dixie Theatre Presents training station for a battalion of concert on February 14 of jazz and Jim Croce Tribute Colonial Marines (Black/Negro romantic ballads. On February Feb. 7-8 – Dixie Theatre Pres- Marines). Escaped slaves from 22, Trupeter Longineu will per- ents The Purvis Brothers & The Spanish Florida and the United form Blues, Jazz, Funk and World encore Band, a tribute to the States filled the ranks of this unit. Music. On February 27, the Leon music of Willie Nelson Anderson Trio with Bill Peterson Feb. 8 – St. George Island Home Blues, Jazz and Funk Feb. 22 and Brian Hall will perform. Tour Apalachicola Chef Feb. 8 - Cape St. George Light- Panhandle Players house Full Moon Climb Sampler Feb. 9 Feb. 9 – Ilse Newell Concert - February 7-9, the Panhandle Play- The Apalachicola Bay Chamber Aleksandra “Sasha” Kasman ers will perform the three-act play of Commerce will host the 24th Feb. 9 - Crooked River Light- “Sweet Tea on the Front Porch” at Annual Forgotten Coast Chef house Full Moon Climb the Chapman Theater auditorium Sampler on Sunday, February 19, Feb. 9 – Forgotten Coast Chef in Apalachicola. All three acts are 2020, from 6-9 pm. Chefs from all Sampler woven together to provide a bit- over the Forgotten Coast will pre- Feb. 12 - Oyster Ecology 101 ter truth from our state’s history pare their most creative dishes at Feb. 14-16 - HCOLA History with a heavy dose of comedy and the historic Fort Coombs Armory Festival a touch of mystery as justice pre- in Apalachicola. Sample an array Feb. 14 – INConcert Series - vails. from our area restaurants. FAMU Faculty Valentine Jam Feb. 19 - Reserve Wednesday: Carrabelle History Museum Oyster Farming HCOLA History Mardi Gras Barkus Feb. 20 - Living Shorelines class Visit Area through Museum Video Series Feb. 22 - Riverkeepers Paddle Fest Feb. 14-16 Parade Feb. 22 Trip Want a closer look inside the For- H’COLA’s Annual Afri- The Mystic Krewe of Salty Feb. 22 – INConcert Series - gotten Coast’s treasured muse- can-American History Festival Barkers invite you to join in the Bluja Funk ums and historical sites? Check will be held Feb. 14-16, 2020. Apalachicola Mardi Gras Barkus Feb. 22 - Apalachicola Mardi out our Museum Video Series. This event is a celebration of Afri- Parade on Saturday, Feb. 22, Gras Barkus Parade This month, we feature the Car- can-American history, life, music 2020 Riverfront Park in down- Feb. 22 - Mardi Gras Ball to rabelle History Museum. These and culture. This outdoor, fam- town Apalachicola from 11-1 pm. benefit Habitat for Humanity enlightening videos will take you ily-oriented event is filled with Come out and enjoy the furry Feb. 23 – INConcert Series - on a brief tour of each Frank- varied artists and entertainers, family-friendly street parade and Mark Daniels and Rob Goodling lin County museums. Discover children’s activities, arts, history, festival. The band for the 2020 Feb. 27 – INConcert Series - the rich historical significance education, health & wellness and Apalachicola Mardi Gras Barkus Leon Anderson Trio with Bill of each site and get a glimpse of more. There will be live enter- Parade will be Hot Mess, a local Peterson and Brian Hall the unique artifacts, memorabil- tainment throughout the two day American/Zydeco group. March 5-7 - St. George Island ia and exhibits showcased inside event. The event is held in Apala- Charity Chili Cookoff these fascinating museums. chicola at Franklin Square 6th March 13-15 - Camp Gordon Street between Avenues L&M. Johnston Reunion Days and Parade March 21 - Carrabelle Culture Crawl March 21 - Eastpoint VFD Rib Cookoff Visit FloridasForgottenCoast.com for a complete list of events and activities
Franklin County TDC Monthly Marketing Report
Jan 1, 2020 - Jan 31, 2020 ▼
Report Prepared by 2K Web Group January Internet Marketing Update Provided by 2K Web Group – February 6, 2020
• Website visitors 35,290. This is up almost 5% compared to the previous year. • Completed goals are also up over 40%. • Visitor Guide Requests: 241 • Visitor Guide Online Reads: 490 • Accommodation “Lead” Requests: 84 • Newsletter Signups: 301 • Getaway Signups: 309 • Paid internet ad campaigns generated a total of 15,342 visits to the website in January. The campaigns are on-going. • Social media generated a total of 222,300 impressions and 10,900 engagements in January. • Five blog posts were published on the website in January.
I. The Sound of Music: Warm Up with Winter Concerts on Florida’s Forgotten Coast II. It’s Showtime! Apalachicola’s Dixie Theatre Kicks Off Its 2020 Season III. Beat the Winter Blues with a Getaway to Florida’s Forgotten Coast IV. February Fun on Florida’s Forgotten Coast V. Florida’s Forgotten Coast is Making Headlines Again
Website Tra c Summary
Organic Search Display 6.1% 35.3% Paid Search Direct Social Referral Email 19.1% Paid Social Print / Banner (Other)
24.4%
Sessions Pageviews Bounce Rate Goals Completed 35,290 72,203 64.76% 951 4.73% 0.07% -0.25% 41.52% Compared to previous year Compared to previous year Compared to previous year Compared to previous year
Channel Sessions ▼ Pageviews Bounce Rate Goals Completed
Organic Search 12,470 29,008 54.32% 177
Display 8,603 11,671 87.32% 9
Paid Search 6,739 15,849 60.69% 122
Direct 2,161 5,259 64.92% 45
Social 1,594 2,631 62.3% 270
Referral 1,540 3,779 53.38% 31
Email 1,503 2,773 59.35% 149
Paid Social 500 783 54.8% 131
Print / Banner 170 424 53.53% 17
(Other) 10 26 40% 0
Limited to top 10 Organic Search
5%
google bing yahoo duckduckgo ask ecosia.org
90.9%
Sessions Pageviews Goals Completed 12,470 29,008 177 57.93% 48.69% 35.11% Compared to previous year Compared to previous year Compared to previous year
Keyword Clicks ▼ Impressions st george island 457 22,071 st george island orida 394 7,667 apalachicola 286 15,960 alligator point orida 173 1,862 apalachicola oyster festival 2020 172 562 forgotten coast 157 1,031 apalachicola orida 138 5,396 st. george island 130 5,374 st. george island orida 109 1,537 eastpoint orida 88 1,107
Limited to top 10 keywords in Google Search Paid Search Campaigns
Ad Budget Spent Sessions Pageviews Goals Completed $3,215.45 6,739 15,849 122 -75.23% -47.45% -50.12% -59.20% Compared to previous year Compared to previous year Compared to previous year Compared to previous year
Keyword Clicks ▼ Bounce rate st george island 1,873 65.43% apalachicola 1,246 54.63% apalachicola 337 61.38% carrabelle 315 60.69%
+apalachicola + orida 310 52.16%
Limited to top 5 keywords
Paid Display Campaign
Ad Budget Spent Sessions Pageviews Goals Completed $5,167.42 8,603 11,671 9 -19.87% 23.55% 35.49% -25.00% Compared to previous year Compared to previous year Compared to previous year Compared to previous year
Campaign Clicks ▼ Bounce rate
Kids in School 9,804 87.31%
Limited to top 5 campaigns Paid Print Campaigns
Sessions Pageviews Goals Completed 170 424 17
Campaign Sessions ▼ Pageviews Bounce Rate coca / banner 119 247 57.14% villages-annual-guide / print 17 76 29.41% food-travel / print 11 22 54.55% good-housekeeping / print 6 31 33.33% garden-gun / print 5 23 40% shermans-travel / banner 4 4 100% travel-guide- orida / banner 2 2 100% nashville-lifestyle / banner 2 10 0% visit- orida-vacation-guide / print 1 2 0% emerald-coast-magazine / print 1 1 100%
Limited to top 10 campaigns Email Newsletters
Sessions Pageviews Goals Completed 1,503 2,773 149
Campaign Sessions ▼ Pageviews Bounce Rate february newsletter 2020 1,351 2,493 59.81%
January newsletter 2020 131 233 54.2%
Jan 2020 7 8 85.71%
Dec 2019 5 25 60%
December-2019 2 3 50%
June 2019 2 2 50%
March 2019 1 3 0% may 1 1 100%
September-2019 1 1 100%
August 2019 1 1 0%
Limited to top 10 campaigns Social Media
Followers Impressions Engagements Link Clicks 99,912 222,300 10,900 1,654 Goals Completed: Accommodation Requests
Total Completions 84 -40.00% Compared to previous year
Total Completions 6
4
2
0 Jan 1 Jan 4 Jan 7 Jan 10 Jan 13 Jan 16 Jan 19 Jan 22 Jan 25 Jan 28 Jan 31
6% Paid Search 9.5% Organic Search 39.3% Direct Social Referral Display Paid Social
38.1%
Channel Total Completions ▼
Paid Search 33
Organic Search 32
Direct 8
Social 5
Referral 4
Limited to top 5 Goals Completed: Visitor Guide Requests
Total Completions 241 -3.98% Compared to previous year
Total Completions 20
15
10
5
0 Jan 1 Jan 4 Jan 7 Jan 10 Jan 13 Jan 16 Jan 19 Jan 22 Jan 25 Jan 28 Jan 31
5.8% 6.2% Organic Search 32% Paid Search Social 11.6% Paid Social Direct Referral
14.9% Email Display
25.7%
Channel Total Completions ▼
Organic Search 77
Paid Search 62
Social 36
Paid Social 28
Direct 15
Limited to top 5 Goals Completed: Newsletter Signups
Total Completions 301 144.72% Compared to previous year
Total Completions 30
20
10
0 Jan 1 Jan 4 Jan 7 Jan 10 Jan 13 Jan 16 Jan 19 Jan 22 Jan 25 Jan 28 Jan 31
Paid Social Social 7.6% 33.2% Organic Search Paid Search Direct 15.3% Email Referral Display Print / Banner 30.9%
Channel Total Completions ▼
Paid Social 100
Social 93
Organic Search 46
Paid Search 23
Direct 14
Limited to top 5 Goals Completed: Getaway Signups
Total Completions 309 117.61% Compared to previous year
Total Completions 150
100
50
0 Jan 1 Jan 4 Jan 7 Jan 10 Jan 13 Jan 16 Jan 19 Jan 22 Jan 25 Jan 28 Jan 31
Social Email Print / Banner 43.7% Organic Search Direct Referral Paid Search 43% Paid Social
Channel Total Completions ▼
Social 135
Email 133
Print / Banner 16
Organic Search 14
Direct 4
Limited to top 5 Goals Completed: Contact Form
Total Completions 14 -12.50% Compared to previous year
Total Completions 3
2
1
0 Jan 1 Jan 4 Jan 7 Jan 10 Jan 13 Jan 16 Jan 19 Jan 22 Jan 25 Jan 28 Jan 31
7.1% 7.1%
Organic Search 14.3% 42.9% Direct Paid Search Paid Social Social
28.6%
Channel Total Completions ▼
Organic Search 6
Direct 4
Paid Search 2
Paid Social 1
Social 1
Limited to top 5 Most Popular Pages
Page Sessions ▼ Pageviews Bounce Rate
/ 10,847 13,639 80.26%
/st-george-island/ 5,175 6,802 63.88%
/apalachicola/ 2,861 3,899 58.16%
/event/oyster-cook-off/ 993 1,389 51.66%
/carrabelle/ 934 1,401 59.74%
/events/ 877 2,813 55.64%
/alligator-point/ 824 1,229 65.05%
/e-newsletter/ 734 1,594 48.91%
/getaways/coastal-culture-getaway/ 716 1,048 56.7%
/things-to-see-do/ 595 1,416 51.09%
/places-to-stay/ 586 1,911 30.2%
/event/st-george-island-tour-of-homes/ 409 493 63.81%
/places-to-stay/vacation-rentals/ 393 1,593 32.57%
/event/chili-cook-off/ 318 404 69.18%
/eastpoint/ 314 496 59.87%
/visitors-guide/ 304 1,718 61.84%
/places-to-stay/campgrounds/ 248 652 27.82%
/things-to-see-do/beaches/ 234 594 74.36%
/event/ orida-seafood-festival/2020-11-01/ 199 280 57.29%
/event/forgotten-coast-chef-sampler/ 199 274 45.23%
/event/butts-clucks-cook-off-on-the-bay-2/ 164 350 53.66%
/things-to-see-do/ shing/ shing-resources/seasonal- shin… 162 204 69.75%
/weddings/venues/st-george-island-wedding-venues/ 157 283 40.76%
/event/butts-clucks-cook-off-on-the-bay/ 156 171 65.38%
/things-to-see-do/webcams/ 147 316 59.18%
Limited to top 25 Top Cities
City Sessions ▼ Pageviews Bounce Rate
Orlando 2,151 3,709 61.97%
Chicago 2,124 3,566 81.36%
Dallas 1,931 3,133 83.22%
Atlanta 1,485 2,740 65.66%
(not set) 1,324 3,150 59.89%
Tallahassee 1,201 2,364 56.7%
Eastpoint 952 1,831 52.52%
Memphis 572 825 79.37%
Birmingham 523 880 69.98%
Miami 444 837 63.51%
Louisville 439 726 73.58%
Blountstown 416 1,027 48.8%
Austin 401 617 82.29%
Port St. Joe 399 1,045 44.61%
Nashville 397 786 64.99%
Panama City Beach 239 561 53.97%
Tampa 233 424 63.95%
Jacksonville 225 431 65.33%
New York 216 350 72.22%
Charlotte 204 355 72.06%
Fort Worth 181 264 85.08%
Columbus 180 384 65.56%
New Orleans 169 297 64.5%
Irvine 143 143 100%
Crawfordville 143 280 60.14%
Limited to top 25
February 2020 Update
During the month of January FCTV completed three video projects. We did a “Museum Series” video on the Apalachicola National Estuarine Research Reserve and two videos in our “Event Series.” We completed a video on the Oyster Cookoff and the Butts and Clucks Cookoff on the Bay.
In the month of February we will be doing videos on the St. George Island Tour of Homes, African American History Festival, and the Mardi Gras Parade in Apalachicola.
We are in the process of getting shoots scheduled at the Camp Gordon Johnston Museum and the Cape St. George Island Lighthouse Museum.
2020 VISITOR TRACKING
Month Apalachicola EPVC SGI Carrabelle Total January 1,304 282 873 309 2,768 February March April May June July August September October November December TOTAL 2,768