THE PIER PROMENADE 45 WHAT IF we could stich the waterfront together with a continuous ribbon of arts, culture, food, hospitality, and 39 entertainment? An expanded vision for public-oriented destinations on ’s waterfront. Enhancing and redefining the 35 economic viability of facilities and public spaces within the AQUATIC PARK Embarcadero Historic District. How do we create additional authentic destinations? How do we drive greater access and 33 circulation beyond the bulkheads into the historic piers?. Is there a bigger story for the waterfront, compared to a pier by pier redevelopment approach? How do we merge a world FISHERMAN’S WHARF 31 class destination with the public-private investment and development? The possibilities are breathtaking. 29 NORTH BEACH Our concept is a cohesive vision of the piers as a continuous MARINA pedestrian waterfront promenade—a pier promenade! Interlaced with public uses: food, entertainment, culture, history, and the arts. We envision these uses at key piers CRUISE TERMINAL along the waterfront, correlating with existing uses to establish thematic modes within the waterfront district. Pier 48 for food; Piers 26 + 28 under the bay bridge as hospitality 23 and park; the Ferris wheel for Piers 30 + 32 next to the bridge; a museum at the Agriculture building; and the TELEGRAPH HILL 19 exemplar Piers 19 + 23 nextt to the ExploratoriumExploratoriu as a cultural venue.

COIT TOWER 17 15 9 “stitch the ppiers”iers

7 EXISTING CIRCULATICIRCULATION FUTURE CIRCULATION EMBARCADERO ARTS + CULTURE WHAT IF PIER 26 3 FOOD + BEVERAGE WHAT IF at the AGRICULTURE BUILDING at there was an iconic hotel HOSPITALITY + ENTERTAINMENT there was a museum that reflected San and park that lived under the Bay Bridge? 1 HISTORY + MUSEUM Francisco’s history?

FERRY BUILDING

TRANSAMERICA FINANCIAL DISTRICT

AGRICULTURE BUILDING

RINCON HILL

26

28

30-32

SOUTH BEACH

38 THE EXPLORATORIUM LOOK-OUT TERRACE 40 BOARDWALK TRANSPARENCY + VIEWS THE BAY WINDOW BAY WINDOW AT PIERS 19 + 23 PEDESTRIAN BRIDGE SOUTH PARK

AT&T PARK

48

MISSION ROCK 50

WHAT IF at PIER 48 theree was a Fisherman’s WHAT IF aatt PIER 30 + 3322 there was a Ferris Wharf south? wheel to see the waterfront and city differently?

MISSION BAY

54

COIT TOWER THE EMBARCADERO PIER 19 + 23 CULTURAL NODE SAN FRANCISCO BABAYY

WHAT IF we could connect all of the piers?