TOURISM REPORT ON AND TURKISH RIVIERA FOR THE POST-COVID19 PERIOD 2020

www.tdm.institute PRESENTATION

2 Dr. Sadık BADAK Head of Institute

TDMI, the Turkish Management Design Institute, carries systems which tourism is primarily interacting, i.e. trans- out facilities in the fields of development of countries that in portation and human health, and is quality to change their the fields of management, tourism, agriculture, technology habits of living. New orders at national and global scales will and transportation, as well as economic and social develop- come into effect in airplanes, airports, tourism transfer vehi- ment in order to contribute to increasing the welfare of the cles, restaurants and accommodation facilities and for both society. It turns something to good account the strengths, customers and employees of such enterprises. Therefore, it is 3 weaknesses, potentials, problems and threats of countries, re- recommended to focus on solutions that require stricter and gions, cities, sectors and organizations, and aims to an ensure innovative approaches than previous crises. harmonious integration between policy and environment. In the introduction, after the summary of global develop- TDMI develops design management models among com- ments in tourism, numerical data of and Muğla munity needs for better products, better service, bet- tourism were evaluated, in 2019, and in return for the num- ter management and a happier society by establishing a ber of package tour visitors and overnight stays hosted by the time-cost-quality balance with the Private Enterprises and region, there was a remarkably low level of income in com- Public Administrations authority-responsibility and facili- parison to the regions that received individual tourists. ties. It designs the harmonious management of different dis- ciplines and different roles for the specific goals. In the following section, The study has been completed under the titles of Main markets and competitors, An- Turkey’s tourism industry and especially visitor economy of talya-Muğla tourism transportation system, New tourism Antalya and Muğla destinations, also knowm as the Turkish places for new themes, Necessity on tour operator, Prepa- Riviera, has been evaluated in terms of current figures and ration of the society after Covid-19, Training programs in analyses and potential changes. In this report, a number of tourism supply, Strengthening management in tourism en- suggestions that to be implemented immediately after the terprises, New tourism issues in the region, Tourism evalua- Covid-19 outbreak have been brought to the fore in order tion of industry management system, promotion-marketing to take part in the strategy in the tourism sector which is an on Basin basis and Tourism statistics on Region basis and indispensable element of our social and economic develop- R&D and Crisis desk. ment and has a very important place in the foreign currency balance of our country. There have been limitations to working on the issues of Personal spending at the local level, except for the number The sector has compensated for a large number of crises since of people coming to tourism regions, lack of statistical data the first Gulf War within reasonable periods of time. As for which collecting age and income segments by season and dis- the Covid-19 crisis, the economy of the visitor faces different persion in information-decision-application mechanisms in challenges since this year, Covid-19 has radically affected two the tourism region. INTODUCTION:

4 GLOBAL TOURISM INDUSTRY AT A GLANCE DURING THE OUTBREAK The World Travel and Tourism Council, one of the most im- 4.6 million people are expected to remain unemployed until portant authorities in the world in the field of tourism, has May only in the tourism sector in the US. While unemploy- published a report that predicts that the sector will shrink by ment has become serious in the state of Nevada due to the 25% in 2020 and that the sector will recover in as early as 10 closure of casinos and hotels in Las Vegas, which are popular months after the pandemic ends, due to the seriousness of worldwide through gambling tourism, Florida-based cruise the COVID-19 pandemic crisis. According to the statistics companies have announced that they have been at a loss of summarized by the council in the WTTC report, these two around a billion dollars since January. In China, where the sectors employ one in every 10 employees (about 330 million epidemic first started, while tourism revenues have been people) worldwide. These sectors, which have grown 3.5% above the world average in recent years and constituted with an acceleration above the average of other sectors for 11% of the country’s GDP, there has already been a 84.5% 5 the last nine years, are important in terms of creating one of decrease in the number of airline passengers due to discon- every four new job opportunities in the last nine years. While tinued flights that caused a decrease in revenues around $ the tourism sector constitutes 10% of the global GDP in re- 2.94 billion. cent years, it is understood that the contraction expected to be experienced will significantly affect other sectors. As a -re From a European perspective, the impact of the pandemic sult of this contraction, it is estimated that at least 75 million on the tourism industry is estimated to be approximately people will be unemployed in the tourism sector in the first one billion Euros a month. In France, which hosted 89.4 place, approximately 45 million of this number is estimat- million tourists in 2018, tourism revenues accounted for 8% ed in Asia, 10 million in Europe, seven million five hundred of the country’s GDP, while this year is expected to decrease thousand in America and the remaining amount will be in by at least 40% and the number of tourists will decrease by other continents. UNWTO, on the other hand, presents a around 38 million. Italy is expected to have the highest tour- more dramatic picture stating that there will be a 60-80% re- ist decline rate with 49%, and by 2020 it is expected to lose 31 duction in world tourism and that 100-120 million tourism million tourists and decrease tourism income by 7.4 billion workers are at risk of job loss in 2020. Euros. Similarly, while only Amsterdam hosted 17 million visitors in 2018, it is seen that Holland has no chance to In another report published in Oxford Economics, it is stated reach this year’s tourism income target of 2.7 billion Euros. that the effects of restrictions applied to tourism and travel According to other predictions, while the number of tour- due to the Covid-19 outbreak will last at least 8 months and ists in Spain decreased by 42% and decreased by 34 million, this will reduce travel by 39% globally, and this decrease will in Germany and Greece, this decrease will be 39% and 36% amount to 287 million tourists in Europe. The International respectively and countries will lose 15 and 11 million tourists Air Transport Association (IATA) estimates that global air respectively. As will be discussed in detail in the next section, transport revenues will decrease by 5% this year, while this according to EU authorities, this ratio would be 34% and is rate corresponds to a decrease of around 29.3 billion dollars. expected to correspond to the loss of 11 million tourists in It is known that at least three regional airline companies have Turkey. In this stage, it prepared a comprehensive certifica- already filed for bankruptcy in the USA and the UK, which tion criteria to be applied by Turkey has created uncertainty are among the countries most affected by the problems in in the basis, COVID-19 process to restart stalled world tour- the sector. ism industry in the industry chain. TURKISH

6 TOURISM ECONOMY IN NUMBERS 2019

(SOURCE: TÜİK, TURKSTAT, CENTRAL BANK, MINISTRY OF CULTURE AND TOURISM) Number of visitors from abroad in 2019 are as follows: 51.7 Visitor expenditure per person; The average of $642 in for- million in total, Foreigners 45.1 million, citizens residing eigners and $796 in citizens was $666. abroad are 6.7 million. Overnight stay figures of visitors; the total overnight stay is Transportation type of foreigners; It is 76.6% airline. High- 211.3 million, the foreign visitor overnight is 132.9 million way, 20.2%, seaway, 2.9%, railway, 0.07%, the top 5 countries (62.9%). Antalya 82.6 million, Istanbul 23.6 million Muğla and the number of visitors; Russia 7 million, Germany 5 mil- 10.2 million Aydın 3.7 million and Izmir 3 million. lion, Bulgaria 2.7 million, Britain 2.6 million and Iran 2.1 million. The revenue generated by foreign visitors in Turkey $ 9.1 billion / year package tours spend (in our country remain- Income statistics are as follows; total revenue generated; ing part) and personal expenses are $ 25.4 billion. Personal $ 34.5 billion / year, $ 28.704 billion from foreign visitors spending is divided into 14 categories. (83.2%) residing abroad$5.692 billion (16.5%) from citizens and $ 1.385 billion (0.4%) from GSM roaming and marina While Distribution of Personal Expenditures are given in 7 services. Table 1, Table 2 depicts Number of Tourist along with Esti- mated Income for Antalya-Muğla region in 2019.

Table1. Distribution of Personal Expenditures

Spending Items Spending Amount 1 Eating and drinking $ 6.7 billion

2 Accommodation $ 3.6 billion 3 Health $ 1 billion 4 Transportation (within Turkey) $ 2,250 billion 5 Sports-education-culture $ 393 million 6 Local Tour services $ 142 million 7 International transportation $ 4.6 billion 8 Mobile phone roaming $ 85 million 9 Marina services $ 42 million 10 Other goods and services. $ 6.4 billion 11 Clothing and shoes $ 3.9 billion 12 Souvenir $ 1.4 billion 13 Carpet, rug etc. $ 120 million 14 Other expenses $ 1 billion Table 2. Antalya-Muğla Tourist Number and Income Numbers in 2019

Turkey Total Antalya-Muğla Description

Total Number of 41.68% of foreign visitors of Turkey has hosted in 1 45.1 Million 15.5+ 3.3 = 18.8 Foreign Tourists Antalya-Muğla region.

Total Foreign 69,82% of the total foreign overnight stay guests in 2 132,9 Million 82.6+ 10.2 = 92.8 Overnight Stay Turkey took place in Antalya and Muğla.

27.68% of the total tourism income of Turkey 7.550 + 2.000 = provided from Antalya-Muğla region. Total Tourism 9.550billion $ 3 $34,5 Billion It is noteworthy that the number of tourists hosted Income (Package Tour + and the low income in the face of high overnight Individual) stays.

Approximately 83,9% of the 20 million tourists Total Package 20 Million 14.2 + 2.4 = 16.6 4 that came to Turkey with package tours have been Tourist (Approx.) Million accommodated in this region.

82.96% Antalya- Muğla Total Package Tour $6.458 + $1.092 = 5 $9,1 Billion Aydın + İzmir Pk. Tourist = 3.400 people Income $7.550 Billion Aydın + İzmir Pk. Tour Income. = $ 1,550 billion

8 This study questions the existence of two problems with its If the answer is YES, how can the region get rid of doomed suggestions. to? Does an alternative occur in the Post C-19 process?

Is Antalya-Muğla convicted of low income due to package tour addiction? INSIGHTS FOR THE

ANTALYA-MUĞLA 9 REGION TOURISM AFTER COVID-19 OUTBREAK 1) Evaluation of Main Markets and Competitors; regional tourism, are in a size that deserves to be solved by dealing with a separate heading. Countries with a coast in the Mediterranean, such as Greece, Italy, France and Spain, are an alternative to the 3) Preparing Tourism Facilities, Hospitality Antalya-Muğla region. The main markets of Turkey, espe- Enterprises and Environment After COVID-19 cially Antalya and Muğla are the CIS countries, Northern Outbreak; and Western Europe. Economic shrinkage and instability in Creating accommodation confidence for the visitors will be these regions will negatively affect the audience participating prominent while cleaning and hygiene will be at the center in Mediterranean tourism. During the pandemic, statements of the “new tourism approach”. The training and qualifi- are made one by one from the government officials of these cations of the facility employees will be asked by the guest. countries towards the public, “Do not book a holiday this For most tourists, it will take time to resolve accommoda- summer”. Many countries, including European countries, tion anxiety in hotels with 1000, 1500 people. High capac- including the Russian Federation, promote domestic tour- ity facilities and chain hotels will have to organize special ism. There is easy transportation by road and train from campaigns informing the communities about hygiene and Northern and Central Europe to the southern coasts. It is behavior principles and practices. considered that the concern of boarding planes that have been in the ground for a long time will negatively affect the In accommodation and catering services; With WHO, the flow of foreign visitors to our region for a while. This can Health authorities of the countries and the provincial sanita- also make permanent changes in consumers’ behavior. Being tion boards should be expected to introduce new principles. at a plane distance to all markets is strategically the weakest The new rules will bring changes in service procedures as well point of the region. The Turkish Riviera needs to protect its as physical changes such as rooms, open and closed kitchens, competitiveness against rival countries by working with new food service areas, renovations in pools and beaches. products and venues suitable for them with an institutional approach. Small tourism enterprises development policies may be beneficial at new points in the region. Neighborhoods and One of the most important elements of a strong tourism streets that suitable for tourism in high altitude districts may industry is strong domestic tourism movements. After the 10 interact with coastal tourism in Antalya and Muğla can be Covid-19 process, the sustainability and resilience of the brought to environmental design with the participation of visitor economy can be increased by encouraging domestic local colleagues. At these points, families and entrepreneurs tourism, especially in the first years. willing to open their homes, gardens and small agricultur- 2) Evaluation of Tourism Transportation System al enterprises to tourism can be brought to the sector with and Analysis of Alternative Transportation Sys- “tourism and accommodation management” courses with tems; the cooperation of local administration, tourism profession- al organizations and public education. Transportation is at the center of tourism and travel activ- ities and in terms of Antalya-Muğla, airline takes the lead Hundreds of small tourism businesses can be gained in in the transportation of foreign visitors. Therefore, taking the new concept with some highland districts and some measures to ensure that the regional airline connection is neighborhoods and tourist streets from Gazipaşa district kept strong is a priority. to . The project of bringing the second residences to tourism, where is located in the Muğla hills, which came “Open Sky” policy should be evaluated at Gazipaşa and to the agenda in the previous years, but not realized, can be airports for family groups and individual trav- integrated into the region’s visitor economy with small in- el requests that will be born for new tourism themes to be vestments with family or commercial business organization developed in the region, and the new tourism paradigms of at COVID-19 standards. the Turkish Riviera should be supported by increasing the accessibility level of the destination in line with the individ- Since and coastal tourism in Antalya will ual travel trend. In this context, Isparta airport is included in easily interact with Gündoğmuş-İbradı districts, a pilot ap- the region’s international tourism transportation system for plication can be started in Gündogmuş-Ibradı districts. Ac- “health tourism”, and the Isparta City Hospital, along with cording to the qualities of the places to be included in the Antalya-Muğla health facilities, can also evaluate the region’s project; Announcement of “touristic nature park”, “touris- supply power in the scope of the project. tic village/ neighborhood”, “tourist street” by the ministry can provide ease of application and sustainability. Enterpris- Domestic transportation and airport, city, museum, tour, es included in the project should be evaluated within the shopping transportation, which contain system problems in scope of “tradesmen exemption” in terms of tax procedures. Accommodation projects that have not started to be invest- service. Tourists stop the flow of nature weakened by Covi- ed in the basin and empty tourism areas should be consid- dien-19 process, normalize and spend half of the increase in ered for new tourism types that may arise in the future. In tourism of individuals, families and possibly leaving an in- the 2040s, reserve areas will be needed in the region for new formed way in the sector of the community. Particularly, the tourism trends. short tourism history, importance and terminology for the region can be transferred to the families and individuals in 4) New Ways of Doing Tour Operations and the new tourism points to be developed and their entry into Agents and Individual Visitors; the local tourism system can be made efficient.

Policies to be brought by states, national and international 6) System Improvement and Training-Support travel and economic authorities after COVID-19 will inev- Programs in Supply and Affiliated Business Lines; itably affect the way business operators and travel agencies do business and tourism pricing by 2020. Antalya- Muğla In general, it is seen that the tourism sector feeds from more region, which is connected to the tour operator mechanism than 50 business lines. Some of these are indirect business at the level of 80% in terms of foreign markets, will secure the lines such as construction-machinery supply. However, policies and future of the existing tour operators and group measures should be considered for supply security in com- / mass organizations, strengthen the hand of the region, and pliance with the rules after COVID-19 in sub-sectors where carry individual visitors besides tour operators group planes the main elements of tourism are fed, such as transportation, from abroad to the region with the increase of individual vis- organization, food, drink and entertainment, organization. itors. It is useful to bring to the table what can be done about Training-support programs should be developed by pro- scheduled flights with budget. It is considered that the study fessional organizations, associations, academics and expe- will be efficient if it is conducted within the scope of long- rienced employers in the sub-sectors that directly provide term crisis management with local / central-public / private goods and services to tourism. System problems of domestic sector decision mechanisms. transport vehicle owners, chauffeur and assistant personnel in tourism should also be solved within the scope of support As seen in the region tourism section with numbers; Antalya projects. and Muğla tourism works as a convict, even in connection with the tour operator-group system. The digital develop- 7) After the COVID-19 in the Executive and Inter- 11 ments experienced and changes in consumer behavior ac- mediate Staff Human Resources System; cordingly also question the way the tour operators work. Why the choice of tour operator Turkey was capable of de- Human resources in regional tourism has reached a very high livering quality products at affordable rates. Since new appli- performance in terms of Mediterranean tourism. However, cations to be brought to all areas of the sector after Covid-19 it is necessary to prepare training programs by dividing the will be added to the prices in terms of cost, operators should headlines of innovations with the style of thinking, approach be expected to affect their policies. At this point, Antalya and and production that will be needed in the service production Muğla region should focus on rapid actions on “branding” and management of the system, which will change with the for family and individual preferences, with the establishment effects of COVID-19. New jobs and actions must first be of a scheduled economic air transportation system that will adopted by trainers. In this respect, it will be beneficial for encourage individual reservations to be shifted from groups institutions providing tourism education to start working in accordance with changing consumer behavior. closely with the regional tourism authorities.

5) Preparation of Community Culture in the Con- In addition to accommodation and agency personnel, the text of Tourism Sector for the Post-COVID-19 problems of the personnel working in the sub-sectors pro- Period; viding tourism services and tourism transportation should also be reviewed by local tourism stakeholders in stages, and Every sector that makes up the industries produces its goods managers and personnel should be harmonized to the pro- and services in one system. Bread production system; Seed, cess after COVID-19. Crop, Wheat, Milling, transportation, cooking and agricul- ture sector has entered with tools, machinery, tools, work 8) Studies on alternative tourism themes; with professional people with the terminology and culture. Entered in the process of tourism service; It is tourist-time- The main raw material of the Visitor Economy is the “tour- theme. The service is produced within the living spaces and ism theme”. It will be inevitable for countries and facilities in terms of sustainable quality, the thoughts, behaviors and that offer tourism themes with exotic meals and extreme cultures of the people who make up the tourism point eco- entertainment to make radical changes in their services and system are as important as the person producing the tourist themes after the COVID-19 process. In our region, local tourism organizations should be expected to work towards 9) Cooperation Studies on Tourism Industry Sys- developing tourism themes that are suitable for COVID-19 tem Management (General-Local); measures and that will increase per capita spending outside the sea / beach. Tourism Industry System has three group ele- ments; In the last 20 years, new themes have entered the tourism in- dustry. with marine tourism into the tourism sector in Tur- 9.1 Center Elements, (1.Ministry, 2.Sector Professional key, “Culture and Arts” Culture and Tourism Ministry in Organizations, 3.Travel Agents, 4.Staying Sector), the 2000s was introduced into the structure. All branches of 9.2 Auxiliary Elements, (up to 20 procurement and sports, vocational and in-sector trainings apart from formal sub-sectors, Local administrations, and Academicians, Con- education, healthy life-rehabilitation apart from treatment, sultants, etc.), eco tourism and gastronomy themes have participated in the tourism industry processes. Horse riding and equine is an 9.3 Support Elements, (lawmakers, political and admin- important title within the scope of sports and eco tourism. istrative authorities, community culture, etc.). The completion of the hippodrome activities in the region with the cooperation of tourism will open a new field of ac- They should be managed in a harmonious cooperation be- tivity. tween. In times of crisis, the importance of harmony among system actors increases. During the past crisis periods, the Antalya-Muğla region concentrated on sports tourism and gained modern infra- The central responsibilities of the country’s horizontal and structures and superstructures. This region also has wide vertical axis tourism management and the responsibilities of geographical opportunities in terms of eco tourism. If the the tourism region administrations should be determined spatial arrangements stated in the 3rd article of the study significantly. In addition to the central government, which are designed in accordance with the theme of Eco tourism, a determines and implements country policies, local sector ad- new tourist profile can be gained. ministrations that develop product and operation policies at tourism points, carry out promotional and marketing opera- Sufficient infrastructure accommodation facilities can warm tions should have acquired budget and mobility. 12 up the sea water in their indoor pools and bring the sanatori- um specialized services to the region with personal care-reha- Turkey Tourism Development and Promotion Agency is bilitation equipment. Turkey has trained specialized person- to determine the general policy and the implementation nel who know the language resources in sufficient numbers of Culture and Tourism Ministry will give power to work. to new types of tourism. Covidien-19 process in the 60’s on There is a need for “local coordination” in transforming, de- to the country health benefits, and Turkey’s high quality veloping, marketing the unique characteristics of the regions treatment infrastructure, assistance from countries to coun- into tourism products and eliminating sectoral problems in tries developed by this time “treatment” going to visit should the basin. Members of the tourism sector are aware of their be considered to encourage the orientation of Turkey. de- responsibilities and have knowledge in professional associa- mand will tend to Turkey, with promotion of a sustainable tions, but the development and implementation of policies goal-oriented “treatment tourism” has the potential to be requires a mechanism with public authority. In this sense, converted into the stream. The Turkish Riviera has high op- regional studies (destination management) can be brought portunities in terms of “treatment tourism”. to higher speed, efficiency and sustainability by giving coor- dination duties and responsibilities to Development agen- With the yacht ports to be established between Gazi- cies that have 15 years of local experience with local tourism paşa-Muratpaşa districts with an average of 20 km intervals, actors. The Tourism Coordination mechanism on the basin the winter trip-maintenance-accommodation tourism of basis can be developed for other “tourism destinations” of foreign excursion and pleasure boats can be developed. In the country following the pilot example of Antalya-Muğla. the field of Botanic EXPO, the region can gain a new theme with the “IT and Communication Show Week”. After the city of Barcelona started to host the world’s largest IT Fair, it has achieved a serious increase in tourism revenues. 10) Identification of promotion, marketing and motivating individuals for tourism mobility and providing regional tourism strategies; facilitating products and making tourism a way of life, tak- ing into account customer interest, purchasing desires and Cooperation among all actors is of strategic importance in concerns. the promotion of Antalya-Muğla tourism after COVID-19. The work done abroad with the support of the Ministry, 11) Establishment of Tourism Statistics, R&D and based on Antalya-Muğla in 2015 plane crash and Peace “Crisis Advisory Board”; Shield crisis, with the participation of the Governorate, Met- ropolitan Municipality and sector organizations can be an Making sustainable professional innovations in the country example of cooperation in the promotion and marketing and tourism regions requires R&D studies. For successful activities in the basin by 2020. Following the determination R&D, statistical data provided with a detailed and scientif- of the coordinating institution, budget and process manage- ic approach is needed. A pool of statistical data should be ment support can be obtained from the Ministry according created on the basis of tourism regions, analyzing the data to the points that the region will highlight and the strength in many ways according to the developments, and teamwork of the road map. There is a need for communication that will with the level of experience to present the management’s de- make the region more selected in Mediterranean tourism. cision designs with alternative future models.

Industry fairs play an active role in the promotion of coun- By following and analyzing international digital and social tries and regions with their multiplier features. Milan (Italy), media, tourism trends, consumer trends, priorities of the Fitur (Spain), Dubai are obvious examples. In order to be- industry and new requirements etc. Establishing a unit to come more prominent in world tourism after COVID-19, a work on issues is vital. tourism fair that will be based on the Mediterranean tourism Also; Flexible time volunteer “crisis advisory board” that will concept in Antalya-Muğla region will give morale and R&D work in parallel with the R&D and crisis management team power to the management after the crisis. The organization, within the Ministry / Agency within the local sectoral man- which is proposed with the cooperation of Public + Private agement will meet an important need. The local crisis advi- sector, will carry multi-functional promotion and expansion sory board, which will work not only for revenue growth potential as a platform that provides solutions to the main but also to reduce losses caused by bankruptcy multinational problems of the region if it is started by focusing on “tour 13 tour operators, will both contribute to the decision process- operator-agency-airline-logistics-digital-themed accommo- es of the Ministry and will play a positive role in the rapid dation-animation-sector financing”. fulfillment of local losses. At the end of the COVID-19 process, special attention should be paid to updating tourism products and services, CONCLUSION

14 As predicted by the authorities such as WTTC and UNW- Hospital-Isparta airport in health tourism, from abroad. Fa- TO, the potential revenue loss in global tourism industry cilitating transportation should be considered by opening would be between 34 to 80%. Considering the anticaped the lines that will carry individual visitors to our tourism loss in Turkey occurs arround 50%, it will reflect a loss of points. 9.4 million foreign tourists in 2020 for Antalya-Muğla re- gion that welcomed 18.8 million foreign visitors in 2019. Taking into account the negative effects of bankruptcies of The regional loss may be expected to be higher due to the tour operators and the strategic importance of tour opera- absolute dependence on the operator and international air tors for this region, measures should be taken to support do- transport. Even if the COVID-19 vaccine started to be tested mestic tour operators with financial management contribu- on humans in the 2021 tourism season, it should be expected tion by following the advances in non-sectoral investments that the spread of vaccines will reach 2022 in tourist sending with reservation advances when necessary. Studies showing countries. Accordingly, Turkey and Antalya-Muğla tourism that the financial statements of multinational tour operators movement, access to the figures of 2019, are included within are monitored by the country of origin should be carried 15 the prolongation strong possibility the years of 2023. out, and a case of responsibility at the addressee country lev- el should be considered in bankruptcies of foreign operators Just like in many developing countries, the tourism sector in that damage local agencies and accommodation businesses. Turkey has dealt with the purpose of currency substitution as a public+private sector projects and has become one of the COVID-19 process trainings at all levels from management most important source of foreign currency in the country to personnel should be maintained in accommodation, today. For this purpose, the rare coasts of the Antalya-Muğla agency and supply businesses. By developing the concept of region have been allocated to the sector. Despite some nega- “Watershed Management in Tourism”, a public + private lo- tivities, Turkey pursuing a solid place in the world tourism cal coordination organization should be created in regional industry, it has gained serious experience. The low figures tourism operations. Qualified staff of development agencies between 2019 visitors and income show that the tourism will contribute to the development of tourism. Applications, revenues in the Antalya-Muğla region have the potential to if it is successful in Antalya and Muğla, tourism operations be significantly increased through well-designed, planned management, coordination of local institutions (destination and central + local integrated studies. Efficiency will be -en management) may be considered to be extended to other sured in investment capital with the “Tourism Management tourism regions of Turkey. Model in Basin Scale”. TGA (Tourism Development and In order for local operations to be successful, detailed statis- Promotion Agency), which has just started working, reflect- tical data acquisition and processing mechanisms are needed ed the good example of public + private cooperation in the on a regional basis. The R&D and “crisis negotiation man- top management with its COVID-19 certificate study. The agement counter” in Tourism, which will work voluntarily effectiveness of the applications will increase the success of by experienced managers in tourism regions, will increase the study. their efficiency by relieving the burden of the responsible -au It is necessary to work on tourism centers that are suitable thorities in making the right decisions. for new tourism themes, especially for Eco tourism, and new tourism themes in Antalya-Muğla geography until 2023- May 2020 2024. The international tourist transportation system of the TDMI region is reconsidered, with the integration of Isparta City TDM Institute, Tunus Cad. +90 312 426 10 01 www.tdm.institute No: 55/4 Çankaya/ANKARA