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Attain Divine Marketing Powers Through Hanuman Chalisa Volume 1 Attain Divine Marketing Powers Through Hanuman Chalisa Volume 1 By Kujnish Vashisht Released on Tuesday, 26-12-2017 2 I dedicate this Book to Lord Shiva, Shree Ram and Hanuman Ji I also dedicate this Book to my Late Father Sh Dev Dutt Vashisht This is a Marketing Book inspired by first Doha of Hanuman Chalisa , । यश, य ॥ Shree-Guru Charan Saroja-Raja, Nija-Mana-Mukura Sudhaar | Barannau Raghu-Bara Bimala Yasha, Jo Daayaka Phala-Chaar || Attain Divine Powers Through Hanuman Chalisa Volume 1: By Kujnish Vashisht 3 Price of the Book This Book is priceless as I am offering this Book as Prasad to Hanuman Ji. If Shree Ram permits, I wish to offer all the future Volumes of this Book as Prasad to Hanuman Ji. With Shree Ram’s permission, I seek sponsorships for future volumes of this Book so that everyone can read them without paying any consideration Sponsorships can be of any consideration and in any form. Promoting this Book/ Future Volumes of this Book (or Sharing with your relatives/ friends/ colleagues) will also be accepted with folded hands by me as Sponsorship There are 40 Chaupais and 3 Dohas in Hanuman Chalisa. If Shree Ram permits, I wish to write 20 more Volumes of this Book based on remaining 2 Dohas and 40 Chaupais of Hanuman Chalisa. The Aim is to create most comprehensive interpretation of the Powerful Hanuman Chalisa I can be contacted at Expedient Consultants Office no 69, 2nd floor, SCO 42, Sector-11 Panchkula-134113, Haryana [email protected] [email protected] 91-9779883347 (Whatsapp), 91-9878904347 www.chanakyaneeti.com www.sharepundit.com Attain Divine Powers Through Hanuman Chalisa Volume 1: By Kujnish Vashisht 4 Table of Contents Chapter 1: Introduction 5 Chapter 2: The Beginning 10 Chapter 3: The Sacred Marketing Offer 29 Chapter 4: Flow Chart for deriving Marketing Powers from first Doha of Hanuman Chalisa 43 CASE STUDY 1: Break-Even Projections of Platinum Namkeens 49 Case Study 2: Reviving Leo Sports which was once a leading sports channel 73 Case Study 3: Chana Ghugnia -The HCF I couldn’t taste 80 Article 1: Franchising, A case of Marketing Immorality (Ravan Element) 91 Article 2: Banking Sector, a clear case of Lack of Marketing Culture (Ravan Element) 94 Article 3: Comedy with Kapil, a Journey away from Marketing Grandeur, Marketing Decency, and Marketing Grace 99 Article 4- Restaurant Business- Performing Marketing Dharma through Marketing Kama for improving Marketing Artha and to achieve Marketing Moksha 103 Article 5: “Raga Tea, Modi Se Bhi Kadak” A Journey towards Marketing Morality in Political funding 107 Article 6: Dear Mr Ambani, India needs your Disruptive Marketing tactics in Health Sector 110 Case Study 4: I didn’t Troll Gurmehar Kaur, Alok Nath (Babu Ji) did 112 Chapter 5: My next Marketing Book based on second Doha of Hanuman Chalisa (Sponsorships Requested) 134 Copyright and Acknowledgement 138 Profile of the Author 139 My Contact Details 140 Attain Divine Powers Through Hanuman Chalisa Volume 1: By Kujnish Vashisht 5 Chapter 1: Introduction Have you ever felt the Power of Hanuman Chalisa? Even if you have, rational matter in your mind may have created an element of doubt at some point of time. Was it the Power of Hanuman Chalisa? Or was it just a coincidence? Or was it the conditioned thinking shaped by the religious stories we learnt from our parents or grandparents during childhood? This book is about clearing such doubts from your mind with reasoning and logic. And why did I choose marketing as a medium? There are two reasons. The first reason is that irrespective of whether you are into any Business, Profession or Job, basic knowledge of marketing is essential. It will be of great help to you in this era of extreme competition. Everyone knows the power of Marketing. Just imagine the effectiveness of marketing when it gets some divine Power Boosters from the most powerful and sacred Hanuman Chalisa. The second reason is that I am already a proven entity in marketing. I am into Strategic Marketing Consultancy since 1999 and with full humility and with folded hands I inform you that my two previous books on Sales and Marketing (Published in 2005) have found place in the Libraries of World’s best Universities like York University, Toronto, Canada. Thus, I possess the basic qualifications to write a value added Book on Marketing. Hanuman Chalisa is indeed powerful, and I am sharing a recent personal experience with you. After thorough research, I announced this book on my blog www.chanakyaneeti.com on October 17th, 2017. Hanuman Chalisa starts with two Dohas at the beginning and is followed by forty chaupais and one closing Doha. As an ardent follower of Hanuman Chalisa and Hanuman Ji since childhood, I had always thought that Hanuman Chalisa is only about Hanuman Ji. I was proven wrong. I had always thought that the first two Dohas of Hanuman Chalisa were a formality, and the real Hanuman Chalisa starts from the first chaupai, Jai Hanuman Gyan Gun Sagar, Jai Kapish Tihu Lok Ujagar. My Blog Post of 17th October is a proof of this. I had planned to include first five chaupais in the first volume of my Book and had already written 25 pages. However, my restlessness kept growing with every page. Attain Divine Powers Through Hanuman Chalisa Volume 1: By Kujnish Vashisht 6 Something was missing but I couldn’t pinpoint the reason. One of the essential requirements of creativity is taking a side-track. My experience says that the best sidetrack for any successful professional is visiting the fundamentals again. We Indians follow cricket like religion (Have deliberately written this line in bold as it has a very deep meaning for marketers. Explanation is provided later in this Book). What does an out of form cricketer do when he is out of form? He goes back to the nets and revisits the fundamentals of Cricket. This helps him in getting his lost form back. Following this principal, I started reading the first fundamental of marketing, the definition. I read it several times, and from several books. One thing was common in all the definitions, and it was satisfying the consumer needs. I took this cue and repeated this process of revisiting Fundamentals for Hanuman Chalisa. Why does one enchant Hanuman Chalisa? That was the question which came to my mind while I was collecting the basic raw materials for creativity. I searched web to find answer to this question. The most common and convincing answer was, “To seek the blessings of Hanuman Ji”. The marketer inside me asked another question. With millions of people across the World seeking blessings from Hanuman Ji, what special can I do to seek his special attention? Isn’t Marketing all about seeking blessings for your product from the consumer? And which products does the consumer prefer? The products which satisfy consumer needs better than other products in the market. I felt like a marketer seeking special attention from Hanuman Ji (Some people may consider this statement foolish because I have heard from my elders that God Blesses everyone. However, this book is all about seeking Divine powers from Hanuman Chalisa in a logical and rational manner). The marketer in me asked another question. What needs of Hanuman Ji can I satisfy to seek his special attention? Is this another foolish question? God satisfies everyone’s needs. Does he require a foolish person like Kujnish Vashisht for his need satisfaction? I take it as a compliment when people call me foolish because foolishness is the stepping stone to creativity (I shall prove this statement logically through Hanuman Chalisa in Volume 2 of this Book). To find answer to the above questions, I decided to further visit the fundamentals. This time I picked up a copy of Hanuman Chalisa and Attain Divine Powers Through Hanuman Chalisa Volume 1: By Kujnish Vashisht 7 read it seven times (as prescribed by Goswami Tulsidas Ji). My eyes stopped on the first Doha of Hanuman Chalisa , । यश, य ॥ Shree-Guru Charan Saroja-Raja, Nija-Mana-Mukura Sudhaar | Barannau Raghu-Bara Bimala Yasha, Jo Daayaka Phala-Chaar || Just concentrate on first part of second line “Barnau Raghu-Bara Bimala Yasha” which means “I narrate the sacred story of Shree Ram”. Why did Goswami Tulsidas Ji use this line in the beginning of one of his most powerful and Sacred Compositions Hanuman Chalisa? As the name suggests, Hanuman Chalisa should be about Hanuman Ji. I kept thinking about it for an hour, and suddenly felt empowered. I had found an answer to my questions and had also found the reason behind my restlessness. I was able to establish a logical link between the first Doha of Hanuman Chalisa and the basic definition of Marketing. If you look at any idol of Shree Ram, you will find Hanuman Ji sitting with folded hands near Shree Ram’s feet. Does this indicate that the first requirement to seek blessings from Hanuman Ji is by worshipping Shree Ram? Let’s apply logic for the answer. We all seek Blessings from Hanuman Ji, but Hanuman Ji seeks blessings from Shree Ram. So how can we seek blessings from Hanuman Ji without worshipping Shree Ram? Goswami Tulsi Das Ji probably knew this need of Hanuman Ji, and that’s why he mentions the greatness of Shree Ram in the very first Doha of Hanuman Chalisa. Is this the reason for the unabated and ever increasing popularity of Hanuman Chalisa for the last more than 400 years? I can’t prove this logically, but the first Doha of Hanuman Chalisa definitely satisfies the basic definition of marketing.
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