Quarterly Overview Spain Auto Market Intelligence 2016 Q1 Headline KPIs Spain 2016 Q1

Headline KPIs 2 +39% 2015 43.2m Brand benchmarks 3 visits to car brand websites 152 visits / registration Website performance 4 +2% 2015 €101m €2.3 campaign spend by car brands spend / visit Social Media 5

+7% 2015 €351 285,495 spend / registration Campaign activity 6 new passenger car registrations Car market 8

www.sophus3.com AMI Quarterly Overview 2016 Q1 2 Hypernotes 9

Forward model focus 10

Car launch calendar 13

www.sophus3.com Headline KPIs Spain 2016 Q1

+39% 2015 43.2m visits to car brand websites 152 visits / registration

+2% 2015 €101m €2.3 campaign spend by car brands spend / visit

+7% 2015 €351 285,495 spend / registration new passenger car registrations

www.sophus3.com AMI Quarterly Overview 2016 Q1 2 Brand benchmarks Spain 2016 Q1 Visits Digital Brand during. market Visits Spend Spend quarter share /reg. /visit /reg

1 Peugeot 3,398k 7.9% 159 q €1.0 p €154 p 2 3,292k 7.6% 187 q €2.9 q €540 q p better than average 3 Mercedes 3,256k 7.5% 275 q €1.4 p €372 q q worse than average 4 BMW 3,119k 7.2% 259 q €1.4 p €375 q *visits modelled on a com- 5 Seat 2,977k 6.9% 149 p €2.3 q €349 p bination of panel based 6 Ford 2,932k 6.8% 207 q €1.5 p €319 p traffic and brand search activity. All other data 7 Volkswagen 2,425k 5.6% 108 p €2.8 q €298 p from eDataXchange. 8 Kia* 2,332k 5.4% 170 q €1.0 p €176 p 9 Audi 2,241k 5.2% 160 q €3.0 q €484 q 10 Toyota 2,197k 5.1% 154 q €2.4 q €376 q 11 Nissan* 2,030k 4.7% 135 p €5.4 q €731 q 12 Hyundai* 1,695k 3.9% 151 p €2.2 p €328 p 13 Citroën 1,393k 3.2% 78 p €2.2 p €170 p 14 1,301k 3.0% 52 p €3.7 q €194 p 15 Mazda 1,228k 2.8% 245 q €1.0 p €256 p 16 Dacia* 1,060k 2.5% 115 p €2.4 q €277 p Average 1,007k 3.2% 152 t €2.3 t €351 t 17 Škoda 719k 1.7% 123 p €.7 p €83 p 18 Volvo 716k 1.7% 224 q €3.8 q €848 q 19 Porsche* 667k 1.5% 1,356 q €.0 p €33 p 20 Honda 609k 1.4% 233 q €1.0 p €235 p 21 Land Rover* 496k 1.1% 164 q €1.4 p €236 p 22 Mitsubishi* 467k 1.1% 236 q €6.0 q €1,404 q 23 Lexus 449k 1.0% 330 q €4.9 q €1,608 q 24 437k 1.0% 37 p €9.4 q €348 p 25 Mini 414k 1.0% 145 p €1.9 p €277 p 26 Jaguar* 392k 0.9% 764 q €2.5 q €1,946 q 27 Jeep 244k 0.6% 146 p €7.5 q €1,102 q 28 Subaru* 233k 0.5% 501 q €.3 p €157 p 29 SsangYong 181k 0.4% 182 q €1.8 p €333 p 30 Alfa Romeo 174k 0.4% 246 q €6.2 q €1,537 q click here to see 31 Smart* 172k 0.4% 98 p €1.0 p €98 p detailed data for brands

www.sophus3.com AMI Quarterly Overview 2016 Q1 3 Website performance Spain 2016 Q1

Online engagement Weighted percentage of site visitors indicating engagement by going to 43.2m configurator, dealer locator, brochure website visits request and test drive sections. to car

brand sites 8% 7% 6% 5% Mobile Tablets PC 4% 3% 2% 1% 0% Kia Fiat Alfa Seat Jeep Ford 50% 8% 42% Opel Volvo Lancia Mazda Honda Citroën Peugeot 2015 Hyundai +14% -2% -11%

43m Model Pages Configurator Brochure Dealer Test Drive visits Request Locator Request

100% 54% 22% 5% 2% 3%

www.sophus3.com AMI Quarterly Overview 2016 Q1 4 Automotive social media Spain 2016 Q1 Facebook Interactions* Q1 YouTube Views Q1 % share change % share change interactions Q1 from Q4 views Q1 from Q4 All car brands Spain 100% 1% All car brands Spain 100% 1% Ford 20% 82% Toyota 15.2% -1% 1.3m BMW 12% -26% Renault 12.7% 256% Audi 7% -23% Volkswagen 11.8% 61% Renault 7% -20% Interactions Mini 9.0% 553% +1% Q4 Lexus 6% -5% Kia 7.9% -11% Hyundai 7% 11% Audi 6.9% -34% Mercedes 6% -29% Fiat 5.6% 160% Toyota 5% 27% Kia 5% 1% Seat 4.6% -45% Jaguar 4% -23% Mitsubishi 4.1% 604% Dacia 3% -34% Ford 3.3% -40% Mazda 2% 78% Land Rover 3.2% -40% 19m Škoda 3% 91% Hyundai 3.2% 6% Volvo 2% -9% Jaguar 2.9% -44% Seat 2% 52% Subaru 2.3% 18% Views +1% Q4 Alfa 1% 18% Mazda 1.2% 309% Subaru 1% 8% Ssangyong 1.0% -39% Honda 1% 89% BMW 1.0% -44% SsangYong 1% 59% Škoda 0.8% -63% Jeep 1% -11% Jeep 0.8% -28% #1 Smart 1% 149% Citroën 0.8% -77% Mitsubishi 1% 19% 0% 13% Mercedes 0.6% -41% Volvo 0.4% -27% Honda 0.2% -89% Nissan 0.2% -97%

*Interactions are the sum of direct ‘likes’, ‘shares’ and ‘com- Peugeot 0.2% -94% https://youtu.be/Ml48Gb9AAo8 ments’ on each brand’s posts during the quarter. Alfa Romeo 0.1% 13% Lexus 0.1% -91% Dacia 0.1% 53% www.sophus3.com AMI Quarterly Overview 2016 Q1 5 Campaign activity Spain 2016 Q1 Automotive sector spend Print and TV spend Spain 2016 Q1 Total Spain 2016 Q1 1 Nissan €11.m Range €5.m Qashqai €1.7m Pulsar €1.5m 2 Renault €9.5m Megane €3.7m Talisman €2.7m Kadjar €1.2m €101m 3 Seat €7.m Leon €4.1m Ibiza €2.5m Range €.3m 4 Audi €6.8m A4 €2.7m A1 €2.4m Range €1.m (+2% 2015) 5 Volkswagen €6.7m Golf €2.3m Touran €1.6m Polo €1.5m 6 Toyota €5.4m Yaris €2.4m Auris €1.8m Verso €1.2m Rolling year spend 7 Opel €4.9m Mokka €1.8m Insignia €1.6m Astra €1.5m 8 Ford €4.5m Kuga €2.1m S-Max €1.6m EcoSport €.4m €393m 9 BMW €4.5m 1 Series €2.m 3 Series €2.m 2 Series €.4m 10 Mercedes €4.4m C Class €2.2m A Class €1.1m Range €1.m (+3% rolling year 2015) 11 Fiat €4.1m 500 €1.5m Tipo €1.5m Range €1.m 12 Hyundai €3.7m Tucson €1.9m Range €1.8m Genesis €.m 13 Peugeot €3.3m 308 €1.9m 2008 €.9m Range €.4m 14 Citroën €3.m C4 Cactus €1.4m Range €.8m C4 Picasso €.4m 15 Mitsubishi €2.8m ASX €1.6m Outlander €1.2m 16 Volvo €2.7m XC90 €1.8m XC60 €.9m V40 €.m 17 Dacia €2.6m Duster €1.6m Sandero €.9m 18 Kia €2.4m Sportage €1.6m Rio €.5m Range €.3m 19 Lexus €2.2m RX €1.4m NX €.7m 20 Jeep €1.8m Renegade €1.3m Range €.4m G. Cherokee €.1m

www.sophus3.com AMI Quarterly Overview 2016 Q1 6 Campaign activity (continued) Top 20 Campaigns ES Q1 1 Nissan Range €5.m 2 Seat Leon €4.1m 3 Renault Megane €3.7m 4 Audi A4 €2.7m 5 Renault Talisman €2.7m 6 Seat Ibiza €2.5m 7 Audi A1 €2.4m Nissan Range Renault Megane 8 Toyota Yaris €2.4m https://youtu.be/9DoR5S_UroE https://youtu.be/yjqtW5T7Lc4 9 Volkswagen Golf €2.3m 10 Mercedes C Class €2.2m 11 Ford Kuga €2.1m 12 BMW 1 Series €2.m 13 BMW 3 Series €2.m 14 Peugeot 308 €1.9m 15 Hyundai Tucson €1.9m 16 Hyundai Range €1.8m 17 Volvo XC90 €1.8m 18 €1.8m 19 Toyota Auris €1.8m 20 Nissan Qashqai €1.7m Seat Leon AUDI A4 https://youtu.be/pgMQqskyWlc https://youtu.be/eLwaA0aMY7M

www.sophus3.com AMI Quarterly Overview 2016 Q1 7 Car registrations Spain 2016 Q1 Spain passenger car Top ten movers 2016 Q1 Segment shifts 2016 Q1 Registrations Change Registrations Change registrations 2016 Q1 +2015 +2015 1 Jaguar 513 145% City Car 14,347 10% 285,495 2 Suzuki 1,175 84% Supermini 59,090 13% (+6.8% 2015) 3 Smart 1,764 75% Compact 57,150 0% 4 Mazda 5,013 70% Compact Exec 17,075 62% 5 Land Rover 3,031 48% Midsize 12,641 35% 6 Honda 2,612 36% Midsize Exec 8,441 13% 7 Mercedes 11,846 36% Large/Executive 2,934 3% 8 Volvo 3,189 36% Luxury 303 9% 9 Ssangyong 992 36% Sports 10,211 0% 10 Opel 25,007 27% SUVs 72,491 28% MPVs 30,805 23% Top ten models 2016 Q1 Registrations Change +2015 1 Seat Leon 9,748 3% 2 Seat Ibiza 8,120 -21% 3 VW Polo 6,994 -2% 4 6,801 17% 5 VW Golf 6,352 -7% 6 Peugeot 308 6,339 46% 7 Nissan Qashqai 5,695 -15% 8 Peugeot 208 5,588 7% click here to see 9 Dacia Sandero 5,337 -7% detailed data for 10 5,246 9% brands

www.sophus3.com AMI Quarterly Overview 2016 Q1 8 Hypernotes Links to some recent automotive and digital news stories

Toyota’s Lime Green Paint May Be On the 23rd June the UK Ugly, But It Can Cut Gas Bills votes on whether to remain “The auto industry’s first production use of in the European Union. The solar reflective paint.” Wired Magazine specific impact on the Car http://bit.ly/22zry1O Industry, as well as the wid- er economic implications of ‘BREXIT’ will receive even more attention in the run up to the vote. Another batch of Silicon Valley Google partners with Fiat Chrysler startups takes on car retailing for Self-Driving Tests “The deal is the most Remaining in Europe best for our “Silicon Valley’s e-commerce dream for cars prominent example business, SMMT members reveal has returned with a vengeance, 15 years after “Three quarters of Society of Motor Manu- yet of a Silicon Valley the first wave of car-buying services fizzled facturers and Traders (SMMT) members say company collaborating out.” Automotive News remaining in Europe is best for their business.” with a traditional auto- http://bit.ly/24y9giH SMMT maker on self-driving http://bit.ly/271WDey This Ford exec spends all her time vehicles.” New York thinking about the future Times The Brexit Delusion “Everyone in business wants to know what’s http://nyti.ms/1W6GbWv “David Cameron will struggle to win a referen- going to happen in the future, and for some dum on Britain’s EU membership. If he loses, time now Ford has been investing in futurism, the result will be messy at best and at worst an evolving academic and professional disci- Pivotal scores $253 million Series disastrous” The Economist pline.” Business Insider C led by Ford on hefty $2.8 billion http://econ.st/1T4NkQG http://bit.ly/1q7fBzd valuation “Pivotal has been working closely with Ford HM Treasury analysis on the EU Invisible ads, phantom over the last year to help it in its own trans- referendum readers formation from a car company to what Ford “Treasury analysis on the EU shows UK will “Worries about fraud and frag- VP and CIO Marcy Klevorn called a “mobility” be worse off by £4,300 a year per household if mentation may prompt a shake- company driven by software development.” Britain votes to leave” GOV.UK out in the crowded online-ad TechCrunch http://bit.ly/1QUDlvH industry.” The Economist http://tcrn.ch/1SSo2cE http://econ.st/1o8XYNT

www.sophus3.com AMI Quarterly Overview 2016 Q1 9 Forward Model Focus Hyundai Ioniq

KEY FACTS: +Three variants: hybrid, plug-in hybrid and pure electric +Similar to Toyota is an 80% capacity recharge, takes 25 minutes. Prius but can be an EV +Five-door hatchback, closely related Kia Niro is a crossover You won’t mistake an Ioniq for any other vehicle, so distinctive is the styling. The car is also ex- Almost 20 years after the arrival of the first Prius, battery. The two powertrains have combined tremely aerodynamic, with a drag coefficient of Hyundai is launching the Ioniq, its answer to maximum output of 104kW (141PS) and 265Nm of 0.24. The inside looks more conventional - clearly Toyota’s petrol-electric or plug-in hybrid. However, torque. a response to feedback from many potential Prius HMG is going one better by also offering the car A newly developed six-speed dual-clutch transmis- buyers who can’t get along with the complex inte- as a pure plug-in, while subsidiary Kia Motors will sion (6DCT) is standard. This is something which rior curves of that car. use the same basic platform for the forthcoming Hyundai is keen to talk up as it gives the car much Niro, a low or zero emissions crossover. Like the BMW i3, eco or recycled materials are sportier driving characteristics than the Prius. (The used where possible. The interior door covers are The Korean company is cautious about sales Toyota is fitted with a CVT which in certain condi- recycled plastic combined with powdered wood expectations, stating only that it thinks the home tions cam seem noisy and slow to respond. and volcanic stone. Hyundai says they provide a market (15,000) and the US (40,000) will make up The EV will follow the HEV. Hyundai says the pure high quality appearance and noise damping per- the majority of the planned 77,000 cars it plans to electric model has a maximum range of 180km on formance, but with a 20% weight reduction. make in the first full calendar year. a single charge. The lithium-ion polymer battery The natural feel continues elsewhere. The raw This Ioniq will eventually be available with the has a storage capacity of 27 kilowatt-hours. Peak materials used for the headliner and carpet come choice of three powertrains: power is 88kW and maximum torque is quoted as partly from sugar cane, while eco-friendly paint 295Nm. The Ioniq EV takes four • EV (electric vehicle, lithium ion with ingredients extracted from soybean oil is hours and 25 minutes for cells) used to coat some components. a full recharge. Fast • HEV (hybrid pet- charging, which Roominess is a strongpoint of this car. The low rol-electric) roofline doesn’t compromise space in the back • PHEV (plug-in pet- seat and by cleverly packaging the hybrid system’s rol-electric hybrid), components – the battery is under the back seat – details not yet boot capacity is generous. announced In addition to the Prius and Prius plug-in, the Ioniq’s rivals include the Nissan Leaf, BMW The HEV is the first to i3 and Kia Niro. The first cars will be in deal- go on sale. Powered erships this summer. n GB by a dedicated 1.6 GDI four-cylinder Kappa en- Videos & information: http://bit.ly/1YKr2I1 gine and a 32kW electric motor, which is fed by a lithium-ion polymer

www.sophus3.com AMI Quarterly Overview 2016 Q1 10 Forward Model Focus Volvo S90 & V90

Volvo’s shift upmarket - a move which began with KEY FACTS: +Replacements for S80 sedan and V70 wagon +Like XC90, larger and more the second generation XC90 - picks up momentum expensive than previous cars +World first Pilot Assist standard semi-autonomous drive with the launch of the new S90 and its wagon semi-autonomous drive (semi-AD) as standard. that happen, you get a loud warning and if neces- derivative, the V90. These replace the aged S80 This means it can accelerate, brake and steer at sary, automatic emergency braking. Like the XC90, sedan and V70 wagon. The V90 Cross Country, a speeds up to 130km/h (80mph), without needing there is also Run-off Road Mitigation. This moni- successor for the XC70, will follow later this year. to follow a car in front. tors the edge of the road and will steer you back China should be the S90’s top market, followed into your lane if you begin to leave the road. Both will only be available only with four-cylinder by the US but the car is important for Europe too. engines, though that doesn’t mean they will lack The most appealing part of these cars are their Volvo hopes it will be better able to compete with power and torque. The S90 and V90 come with interiors. They feature a large, centrally mounted the Mercedes-Benz E-Class, BMW 5 Series and turbocharged 2.0-litre petrol and diesel Drive-E touch screen for almost all controls. Think of it as Audi A6 than the S80 did. As for the V90, the EU engines, plus a turbocharged and supercharged an XXL-sized smartphone in looks and functions. big five markets plus Sweden should be where it version in the plug-in hybrid T8. Transmissions There is wood and leather aplenty and it’s all very proves to be most popular. are 6-speed manual or 8-speed automatic and all- Scandinavian minimalist-cool. Those in the back Both models are larger than those they replace wheel drive features in many variants. have good leg, head and shoulder room. and are packed with technology. The S90 is the Volvo says its 1.5-litre three-cylinder Both cars have a lot of standard equipment, in- world’s first car petrol engine will also be available cluding power opening and closing for the bootlid to feature in the S90, but not at launch. Also or tailgate, an 8-inch touchscreen for the SatNav coming later in the lifecycle (or 9- and 12.3-inch for higher trims), LED head- will be high performance lights with active high beam, and two-zone climate Polestar versions. control. There is also a sophisticated voice-control system, and access to the Internet and cloud- You would expect state based apps such as TuneIn, Stitcher and Yelp. of the art safety tech- nology in any new The S90 and V90 will be the first cars to have inte- Volvo and these cars grated music streaming via Spotify. Using the cars’ do not disappoint. tablet-like screen as a controller does away with The S90, which goes the need to use a smartphone for music stream- on sale first, will be ing. The application includes Spotify Connect func- the launch model for tionality allowing passengers to use their mobile a system which can devices as remote controls. spot large animals The new Volvo S90 and V90 go on sale across in the road or at its Europe this summer. n GB perimeter. Should

www.sophus3.com AMI Quarterly Overview 2016 Q1 11 Forward Model Focus Toyota C-HR

Toyota Motor Europe is having a second, far more KEY FACTS: +4,350mm long crossover rival for Nissan Juke +1.8 hybrid or 1.2 turbo convincing attempt at cracking the B-crossover petrol engines (no diesel) +best in segment CO2 emissions below 90g/km segment with its new C-HR. The brand has been being hybrids, they share the new TNGA platform be emphasised, thanks to the C-HR’s low centre absent from this market since phasing out the and are similarly sized. of gravity. Compared to some rivals it does sit Urban Cruiser in 2013. Where that was boxy and relatively close to the road and the steering feel boring, the C-HR is all razor sharp angles and com- Toyota believes the 91kW (122hp) 1.8-litre hybrid has been engineered to offer more precision than plex curves. Nissan’s bravery with the eccentrically system will prove the most popular choice with buyers in this segment might be used to. styled Juke has influenced Toyota’s design team. buyers due to a low CO2 average. There’s also an 85kW (115hp) 1.2-litre turbo petrol option but no TME realizes the B-crossover / SUV class is now What is termed a ‘diamond architectural theme’ diesel. That’s a curious decision, especially consid- crowded so the message of driver enjoyment may is the basis of the external design. The coupe-like ering the popularity of the fuel in key markets. well prove a success, given how many existing body sits low on big wheels and their arches jut models are all about seating position and roomi- out, suggesting ruggedness. Like the Juke, this If you go for hybrid power, a continuously variable ness. The C-HR was preceded by two concept cars means the cabin is somewhat narrower than automatic transmission comes as standard, but of the same name, making clear that the produc- many rivals in its class. At the front end are two there is a manual gearbox for the 1.2 turbo with tion model would be all about style rather than grilles, the upper one flanked by huge LED lights the CVT an option. Both front-wheel drive and all- outright load carrying ability. incorporating sequential turn signals, something wheel drive variants will be available. only previously seen in the Audi R8 supercar. The Toyota Safety Sense system will be fitted as Driving dynamics are one of the key attributes of standard. This includes a Pre-Collision system, From the side there is a new take on the posi- this model will Lane Departure Alert, Road Sign tioning of so-called ‘hidden’ handles for the rear Assist and Automatic Highbeam, doors. These are where a strong upswept line as well as Pedestrian Detec- ends and a steeply angled curve for the hatchback tion and Adaptive Cruise begins. This is definitely a car which many Control. people will love the look of, but inevitably the styling might be The C-HR will be man- too dramatic for others. ufactured in Turkey at an expected rate of What no other entrant in 60,000-70,000 units this class offers is a pet- a year, the majority rol-electric powertrain, so of which should be TME will be making much for European markets. of that fact. In a sense, It will be in Toyota the C-HR can be seen as a dealerships from the Prius crossover: as well as summer. n GB

www.sophus3.com AMI Quarterly Overview 2016 Q1 12 New Model launch calendar Spain 2016 Apr_16 May_16 Jun_16 Jul_16 Alfa Romeo Giulietta Audi RS Q3 Performance Alfa Romeo Giulia Abarth 124 spider Facelift New model Quadrifoglio sedan New model Bentley Mulsanne BMW M760Li xDrive New model Alfa Romeo MiTo Facelift New model tAudi Q7 e-tron Facelift Bugatti Chiron Cadillac CT6 New PHEV Audi Q5 New model New model Audi SQ7 TDI New model Citroën SpaceTourer Ford Kuga New model Audi A3 & S3 New model Facelift BMW 740e Facelifts Land Rover Range Rover Infiniti Q60 Coupe New PHEV Audi R8 Spyder Evoque Cabriolet y New model Citroën E-Mehari New model New model Mercedes C-Class cabriolet EV Dacia Dokker / Lodgy Mercedes-AMG SL 63 & SL 65 New model Hyundai Ioniq Facelifts Facelift & new name Peugeot 2008 u New PHEV Ferrari GTC4Lusso Mercedes SLC-Class Facelift Infiniti QX30 Facelift & name change Facelift Porsche 911 Carrera GTS New model tFiat 124 Spider Mercedes E-Class sedan and Carrera 4 GTS Jaguar F-PACE u New model New model Facelifts New model Ford Fiesta ST200 Mercedes SL-Class Mercedes-AMG C 43 New model Facelift 4MATIC Coupé Jaguar F-TYPE SVR Mercedes GLC 350 e New model New model New PHEV Mercedes-AMG GLC 43 Kia Niro Peugeot Traveller 4MATIC New model New model New model Land Rover Range Rover Porsche 718 Cayman Mini JCW Facelift & Boxster New model Lotus Evora 400 Targa Facelifts Opel Cabrio New model Subaru Forester Facelift Mazda MX-5 RF Facelift SEAT Mii New model Suzuki Baleno Facelift Mercedes-AMG E 63 / CLA 45 New model Škoda Citigo Facelifts Toyota Proace Verso Facelift Mercedes CLA-Class New model Škoda Octavia Facelift Volkswagen Tiguan RS 4x4 Nissan GT-R New model New model Facelift Toyota C-HR u New model Facelift Volkswagen up!, Renault Clio cross up! & e-up! Facelift Facelifts smart forfour / fortwo electric drive New EVs SsangYong Tivoli XLV New model tSuzuki Ignis New model Volkswagen Golf R 400 New model Volvo V40 & Cross Country Facelifts

www.sophus3.com AMI Quarterly Overview 2016 Q1 13 New Model launch calendar Spain 2016 Aug_16 Sep_16 Oct_16 Nov_16 Audi RS 4 Avant Audi Q6 Aston Martin DB11 Alfa Romeo Giulia sedan New model New model New model New model Bentley Mulsanne BMW X2 Audi Q2 Audi A5 & S5 Coupes Convertible New model New model New models New model Citroën C4 Picasso & Grand tCitroën C1 Urban Ride Audi RS 5 Coupe BMW Z4 replacement C4 Picasso New model New model New model Facelifts Citroën C3 Picasso BMW i3 BMW 5 Series GT Fiat 500L New model Facelift New model Facelift Dacia Sandero, Stepway & Citroën C-Elysée Fiat Tipo hatchback u Honda NSX u Logan Facelift New model New model Facelifts Fiat Freemont Fiat Tipo Station Kia Soul x Fiat Fullback Facelift Wagon Facelift New model Kia Optima Sportswagon New model Mazda 3 Ford Ka+ New model Ford B-MAX Facelift New model Kia Optima PHEV Facelift Mercedes-AMG E 43 Ford EcoSport New PHEV Jaguar XF Sportbrake 4MATIC Facelift Land Rover Range Rover New model New model Kia Carens Stormer Kia Picanto Mercedes E 350 e Facelift New model New model New PHEV Lamborghini Aventador McLaren P14 Lexus LC 500h Mitsubishi ASX Facelift New PHEV New model New model Lexus LS Mercedes C-Class All-Terrain Mercedes-AMG C 63 Cabriolet Renault Megane New model New model New model Sport Tourer Lotus Elise Mini Countryman Nissan X-Trail New model Facelift New model Facelift Škoda Rapid & Scout Maserati Quattroporte Renault Zoe Facelifts Facelift New model Facelift Suzuki Liana Mercedes E-Class Estate Renault Scenic & Grand Renault Maxthon New model New model Scenic New model Volkswagen CC Mercedes GLC Coupe New models SEAT Ateca New model New model Rolls-Royce Phantom New model Volvo V90 q Nissan Note New model Škoda Tudor New model Facelift Škoda Kodiak New model Volvo V90 Cross Country Tourer New model SsangYong Korando New model Facelift Subaru Impreza Facelift Opel Mokka X New model Subaru BRZ Facelift & name change Toyota Land Cruiser Facelift Peugeot 3008 New model Tesla Model X New model New model Porsche Panamera / S Toyota GT86 E-Hybrid Facelift New model / PHEV Toyota Yaris Renault Captur New model Facelift Volkswagen Amarok SEAT Leon Facelift Facelift Volvo S90 Subaru Outback New model Facelift Volkswagen Golf Facelifts

www.sophus3.com AMI Quarterly Overview 2016 Q1 14 New Model launch calendar Spain 2016

Dec_16 Jan_17 Feb_17 Mar_17

BMW 5 Series sedan Alfa Romeo Stelvio Audi A8 & S8 New model New model New model New models Nissan Leaf Ford Mondeo Audi R8 e-tron Audi A5, S5 & RS 5 Cabrios New model Facelift EV New models X Honda Civic hatchback Jeep Cherokee BMW 4 Series New model New model Facelift Facelift Peugeot 308 Nissan Micra Kia Cub BMW 5 Series Touring Facelift New model New model New model Renault XMOD Renault Twizy Mercedes-AMG S 63 & S 65 Citroën C5 New models p Alfa Romeo Alfa Romeo Facelift Facelifts New model SEAT Ibiza Giulia Sportwagon Volkswagen Scirocco Mercedes S-Class DS 3 CS New model New model New model Facelift New model Škoda Yeti Audi Q4 u Mercedes E-Class Coupe Ferrari California T New model New model New model replacement SsangYong Rexton W Audi SQ5 TDI New model New model New model Fiat 500+ Volkswagen Polo Citroën C3 New model New model New model Ford Fiesta Volvo XC60 Fiat Panda New model New model Facelift Hyundai ix25 Jeep Compass New model New model Infiniti QX70 Mercedes-AMG GLC 43 New model 4MATIC Coupé Jaguar F-TYPE New model Facelift Mercedes E-Class All-Terrain Lexus RC C New model New model Mercedes GLC 350 e 4MATIC Maserati Ghibli Coupé Facelift New PHEV Mazda 2 Peugeot 5008 Facelift New model p Renault Alaskan Mercedes-AMG GT Renault Fluence New model New model New model Škoda Octavia Mercedes GLT-Class SEAT Toledo Facelift Facelift Suzuki Swift SsangYong Actyon Sports New model Pick-up Tesla Model S New model Facelift Volkswagen Jetta Toyota Prius Plug-in Hybrid Facelift New PHEV

www.sophus3.com AMI Quarterly Overview 2016 Q1 15 t Brand benchmarks t Car market Data Visits Registrations Ad Spend 2016 Q1 2015 Q1 2016 Q1 2015 Q1 2016 Q1 2015 Q1 Alfa Romeo 173,995 296,873 -41.4% 707 676 4.6% 1,086,527 1,441,850 -24.6% Audi 2,241,000 1,567,000 43.0% 14,009 12,237 14.5% 6,782,014 6,829,547 -0.7% BMW 3,119,000 1,980,000 57.5% 12,026 10,021 20.0% 4,510,486 4,237,304 6.4% Citroën 1,393,057 1,170,733 19.0% 17,772 16,494 7.7% 3,024,542 2,969,054 1.9% Dacia 1,060,000 972,000 9.1% 9,228 10,548 -12.5% 2,559,900 2,491,480 2.7% Fiat 436,769 532,481 -18.0% 11,751 10,450 12.4% 4,089,877 5,162,945 -20.8% Ford 2,932,304 2,870,799 0 14,197 16,493 -13.9% 4,531,632 6,626,195 -0 Honda 608,850 313,830 94.0% 2,612 1,918 36.2% 613,188 1,276,899 -52.0% Hyundai 1,695,181 606,000 179.7% 11,240 11,385 -1.3% 3,689,159 4,555,109 -19.0% Jaguar 392,000 262,000 49.6% 513 209 145.5% 998,535 751,598 32.9% Jeep 243,793 567,993 -57.1% 1,669 1,366 22.2% 1,839,827 2,408,068 -23.6% Kia 2,331,782 1,815,369 28.4% 13,680 11,513 18.8% 2,409,585 2,215,808 8.7% Land Rover 495,877 424,807 16.7% 3,031 2,051 47.8% 713,915 1,418,233 -49.7% Lexus 449,000 324,000 38.6% 1,359 1,100 23.5% 2,185,545 1,228,566 77.9% Mazda 1,227,602 1,026,555 19.6% 5,013 2,952 69.8% 1,284,616 600,166 114.0% Mercedes 3,256,000 2,028,000 60.6% 11,846 8,705 36.1% 4,407,012 5,267,064 -16.3% Mini 414,000 424,000 -2.4% 2,848 2,528 12.7% 789,085 783,299 0.7% Mitsubishi 467,000 401,000 16.5% 1,983 1,944 2.0% 2,784,300 991,595 180.8% Advertising spend Nissan 2,030,000 1,438,000 41.2% 15,029 16,499 -8.9% 10,985,308 7,372,244 49.0% data is supplied by Ebiquity. Campaign Opel 1,300,889 1,063,038 22.4% 25,007 19,763 26.5% 4,863,141 5,576,952 -12.8% spend for each Peugeot 3,398,486 1,749,477 94.3% 21,399 17,709 20.8% 3,288,236 4,010,058 -18.0% brand/product is an aggregation of the Porsche 667,000 444,000 50.2% 492 575 -14.4% 16,010 36,387 -56.0% ‘rate card’ cost for ad- vertisements tracked Renault 3,292,000 1,996,000 64.9% 17,586 18,421 -4.5% 9,491,507 4,084,122 132.4% across each medium. Seat 2,977,000 2,420,139 23.0% 19,916 23,338 -14.7% 6,951,796 6,444,623 7.9% It does not neces- sarily represent the Škoda 719,000 577,000 24.6% 5,869 5,982 -1.9% 484,644 4,693,077 -89.7% actual spend by each Smart 172,000 174,000 -1.1% 1,764 1,008 75.0% 172,764 185,779 -7.0% brand as discounts from these rates may SsangYong 181,000 163,000 11.0% 992 730 35.9% 330,568 7,400 4367.1% have been negotiated. Spend values are cal- Subaru 233,000 256,000 -9.0% 465 409 13.7% 73,039 56,990 28.2% culated and displayed Toyota 2,197,000 1,417,000 55.0% 14,307 12,845 11.4% 5,382,303 6,143,110 -12.4% in euros. Volkswagen 2,425,000 1,685,000 43.9% 22,504 23,717 -5.1% 6,710,892 7,518,585 -10.7% Registrations data is supplied by IHS Volvo 715,654 251,008 185.1% 3,189 2,345 36.0% 2,705,361 871,310 210.5% Automotive and is compiled from figures supplied by the relevant national gov- ernmental agencies. 16 Sophus3 is at the forefront of designing and applying technology and processes that mon- itor consumer behavior in the online sector. Our key strength lies in our ability to identify and gather the right data and information, combined with advanced and objective anal- ysis. We provide expert services and support to companies in areas where they don’t always have in-house expertise.

www.sophus3.com eDataXchange (eDX) is a strategic sector and country collaborative project that moni- tors consumer behaviour across websites. It acts as a digital GPS of a car brand’s position in the market place and enables participants Advertising spend data is supplied by to set targets, determine which digital invest- Ebiquity. ments are changing their market position and how. Registrations data is supplied by IHS Automotive.

Auto Market Intelligence (AMI) is so- © Copyright 2016 sophus3 ltd. All rights reserved. phus3’s quarterly journal of ideas and No part of this publication may be reproduced in analysis aimed at e-business professionals any form or by any electronic or mechanical means, working in, or supporting, the automotive including information storage and retrieval systems, If you have any questions or comments we sector. The journal focuses on innovation without written permission from the publisher. would be happy to respond if you email: and developments that are impacting the [email protected] Published by: sophus3 ltd. Registered Office: Fairmile, sector, as well as providing a detailed review Silwood Close, Ascot, Berkshire, SL5 7DX, UK, Registra- of on-going brand performance. tion Number: 432136

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