SAP Cloud Platform: a New Standard for a Saas Vendor's Paas

June 13, 2017

REPORT: OFFERING OVERVIEW SAP Cloud Platform: A New Standard for a SaaS Vendor’s PaaS SAP Cloud Platform Enables Enterprises to Build Next-Generation Applications with a Business Application’s DNA

Holger Mueller Vice President and Principal Analyst

Content Editors: R “Ray” Wang Copy Editor: Maria Shao Layout Editor: Aubrey Coggins

Produced exclusively for Constellation Research clients TABLE OF CONTENTS

EXECUTIVE SUMMARY...... 3

KEY DIFFERENTIATORS ...... 4

ORGANIZATIONAL REVIEW...... 6

RECOMMENDED SCENARIOS...... 18

ENDNOTES ...... 20

ANALYST BIO ...... 21

ABOUT CONSTELLATION RESEARCH...... 22

© 2017 Constellation Research, Inc. All rights reserved. 2 EXECUTIVE SUMMARY SAP SE ·· Headquarters: Walldorf, Germany ·· Founded: 1972 Founded in 1972, SAP is now in its fifth decade of ·· Type: Publicly traded, NYSE: SAP operation. No other application vendor has been as SE (ADR) ·· 2016 Revenue: E22.1 billion successful since the client-server age. With SAP’s former (IFRS) product R/3 becoming the de facto gold standard for ·· No. Employees: 84,183 (Q4 2016) ·· Website: http://sap.com enterprise software and the prominence of business ·· Twitter: @SAP reengineering, SAP became the leader for business software in the second half of the 1990’s. SAP offered the most integrated platform for reengineering a company’s Business Themes business processes in the internet age. Matrix Commerce Data to Decisions In the 21st century, SAP remains the leader in business Future of Work applications, with a wide product portfolio that goes Digital Marketing & beyond the traditional Enterprise Resources Planning Sales Effectiveness (ERP) space. Its products include cloud-based Human Technology Optimization Capital Management (HCM) solutions, the world’s most- Next-Gen Customer used procurement solution (Ariba) and travel planning and Experience support (Concur). SAP has launched S/4HANA, its next- generation business application that’s designed to support the new business models, along with new products - most prominently SAP HANA, an in-memory database. SAP has expanded beyond the application space and offers competitive products in the platform market with the SAP HANA database and the Platform-as-a-Service (PaaS) product, SAP Cloud Platform (CP).

© 2016 Constellation Research, Inc. All rights reserved. 3 In 2010, SAP debuted its in-memory suite that uses SAP CP as its platform. database, SAP HANA, which offers a unique, differentiated strategy among enterprise This report focuses on SAP Cloud application vendors. SAP is the only vendor Platform, providing a detailed look at its that is fully betting on in-memory technology, differentiating traits. launching its new enterprise application suite, S/4HANA in early 2015, running exclusively on KEY DIFFERENTIATORS SAP HANA. SAP has more recently launched the next generation of its data warehouse, SAP SAP CP is a platform as a service (PaaS) BW, as BW/4HANA. And most recently, at the product that enables enterprises to extend and Barcelona edition of its TechEd conference, integrate SAP applications as well as build new SAP unveiled SAP HANA 2, the next standalone, next-generation applications. The generation of the SAP HANA platform itself. platform (see Figure 1) sets itself apart with five differentiators: On the PaaS side, SAP originally launched SAP NetWeaver Cloud as part of the SAP HANA 1. Brings unrivaled business application cloud portfolio in the fall of 2012. In spring DNA. SAP has been a leading vendor, if 2013, at its SapphireNow user conference in not the leader, of the business application Orlando, SAP renamed the product SAP HANA market over the last five decades. The Cloud Platform (HCP) when HCP became the organizational DNA around business formal foundation of all SAP cloud products. applications is a key design point for SAP At Mobile Word Congress 2017, SAP renamed CP, which includes more than 60 services to its HCP product SAP Cloud Platform (CP). build enterprise-grade applications, and in Today, SAP CP has over 7,000 customers and effect, is the platform on which SAP builds more than 600 partners using the product. new applications (such as SAP Internet At SapphireNow 2017, SAP announced SAP of Things) and new capabilities (such as Leonardo, a digital transformation product SAP SuccessFactors’ new bias elimination

© 2017 Constellation Research, Inc. All rights reserved. 4 capabilities based on SAP Machine Learning) Infrastructure as a Service (IaaS) platforms and enables extension and integration as well as potentially also on premises. A capabilities that are required for business number of technology vendors are using applications. Given that background, it is Cloud Foundry, but SAP is the only business not surprising that SAP CP is also application vendor using Cloud Foundry as a well-positioned to build standalone, new foundation for its PaaS. business applications. 3. Takes on an open source “true north”

2. Provides multi-cloud and hybrid cloud strategy. At SapphireNow 2017, SAP Board deployment options. SAP CP is built on top Member Bernd Leukert made the point of Cloud Foundry, the current leading open that being open and using open source source PaaS platform, based on enterprise technology have become best practices and software vendor adoption. Cloud for the whole industry and SAP. This marks Foundry allows SAP and SAP customers to a fundamental strategy change for SAP, use popular programming languages but which less than five years ago was not also to deploy applications both on popular adopting open source at all. This strategy

Figure 1. SAP Cloud Platform: Five Key Differentiators

Source: Constellation Research

© 2017 Constellation Research, Inc. All rights reserved. 5 change allows SAP and its customers to 5. Serves SAP-centered enterprises as well gain innovation and community synergies as enterprises beyond the SAP ecosystem. that characterize an open-source project to Many of the SAP CP architecture and design its fullest. SAP CP has been one of the SAP capabilities cater very well to the needs products at the forefront of the move to of enterprises building next-generation open source. capabilities. Multi-cloud, hybrid cloud and on-premises deployment choices are 4. Seeks developer-friendly approach. A what has propelled Cloud Foundry to be PaaS without developer adoption is a dead the leader in PaaS. Using Cloud Foundry PaaS. SAP CP, with its Cloud Foundry capabilities and tying those together foundation, its embrace of open source with the requirements of SAP business and its role as the platform underpinning applications make SAP CP a must-know SAP Leonardo, makes SAP CP an attractive and must-have tool for SAP-centered platform for enterprise developers as well enterprises. Design points and qualities as citizen developers. With the support of SAP CP make the platform a general- of seven modern languages, container purpose PaaS product to be considered by cross-platform portability, SAP CP allows a all enterprises for their next-generation developer to be productive in a brief time, application needs. while avoiding the vendor lock-in often seen with Rapid Application Development (RAD) ORGANIZATIONAL REVIEW platforms. The multi-cloud, hybrid cloud and on-premises deployments increase Management Team the commercial viability of SAP CP skills, as applications built on the SAP CP platform When Jim Hagemann Snabe stepped down can be broadly used and also build on CP as SAP Co-CEO in 2014 to join the SAP services as well as platform-specific services. Supervisory Board, Bill McDermott became the first solo CEO of SAP since Henning

© 2017 Constellation Research, Inc. All rights reserved. 6 Kagermann. On a very small executive an application platform enabling both native leadership team of only eight members, all development as well as SAP Cloud Platform product development responsibility falls (CP). While SAP has successfully acquired to Bernd Leukert, an SAP veteran of more many cloud assets and customers, along than 20 years with a long history of product with creating new cloud assets, its toughest development positions on a variety of SAP challenge will be the successful migration of products. Leukert has repeatedly stressed the core customer base to S/4HANA. At the the importance of platforms in SAP products, recent user conference, SapphireNOW, SAP so Constellation sees him as a key executive unveiled SAP Leonardo, its digital innovation sponsor for SAP CP. In April 2017, SAP offering that also runs on SAP CP. also appointed a CTO, Bjorn Goerke, who previously led the SAP CP efforts in SAP’s R&D Partnerships and Alliances organizations, further strengthening the key role that SAP CP plays for SAP customers as Partnerships are vital in the enterprise well as SAP. software space since no single company can build everything enterprises need. SAP has Constellation’s Analysis: SAP has an over 15,000 partners. Constellation will only experienced and talented executive team that cover a few of the most relevant, important has shown it can steer through challenges. and recent ones with a focus on SAP CP: Thanks to the vision of Chairman Hasso Plattner to have the vendor embark on in- ••Software partners: SAP partners with a memory computing more than 10 years ago, number of ISVs. The following ones are SAP today has the largest suite of pure and key partnerships for the success of SAP in-memory-only enterprise applications. As CP, helping the offering’s functionality a matter of fact, the latest SAP enterprise and widening its deployment options: (in automation suite, S/4HANA, is only available alphabetical order) Adobe, Akamai, Apigee in-memory on HANA. And HANA has become (now Google), Bosch CF management

© 2017 Constellation Research, Inc. All rights reserved. 7 tools, CloudFoundry, Here, MongoDB high quality service. Large professional and OpenStack. services companies have already embraced SAP CP for rapid prototyping and proof of ••IaaS partners: SAP has signed several key concept (POC) work. As such, SAP CP gives IaaS partnerships recently, starting with these companies also the strategic option IBM, then Microsoft, and most recently to transform themselves from a services AWS. IaaS partnerships are important for to a product (ISV) company. Examples are SAP customers as they reduce the overall (in alphabetical order) Accenture, Atos, Total Cost of Ownership (TCO) of an SAP Capgemini, Deloitte, EY, HCL, Infosys, solution, allowing companies to move and Wipro. capital expenditures (CAPEX) to operating expenses (OPEX). A secondary benefit for ••ISV partners: Independent software SAP customers is that SAP itself doesn’t vendors (ISVs) have made the decision have to spend CAPEX on, for example, to make SAP CP their PaaS platform. CP infrastructure but can invest these Notable examples are (in alphabetical resources elsewhere, such as in R&D. Today, order) Accenture (HCM Software), Arteria, SAP partners with (in alphabetical order) Blueboot, Innovapptive, Keytree, NGA HR Amazon AWS, Google Cloud Platform and and Sodales. The marketplace that these Microsoft Azure. ISVS can use, SAP App Center, showcases well over 1,000 apps. ••Services partners: There is no established professional services company that is Constellation’s Analysis: Partnerships are not an SAP partner. What matters for crucial in the enterprise software space and CP adoption is that practically all these vendors need to be able to attract, form and partners are getting CP trained and nurture partnerships. SAP has shown that certified, ensuring that joint SAP and it can attract partners to form a veritable partner customers receive consistent and ecosystem around SAP CP. With over 7,100

© 2017 Constellation Research, Inc. All rights reserved. 8 SAP CP customers, SAP has shown enough from previous direction, the more recent customer adoption to attract over 650 offerings of CP and Leonardo take more partners building solutions on top of SAP CP, advantage of, or even fully run on top of, open impressive numbers for a relatively source-based products and platforms. new platform. Constellation’s Analysis: Enterprise software Competitive Positioning vendors do not remain leaders over multiple decades when they don’t demonstrate that Despite the competition from newer “born on they can successfully adopt new trends and the web” competitors, SAP has not only been capabilities. In SAP’s case, the embrace of open able to keep its lead as the largest enterprise source capabilities is a strong departure from application vendor but even expanded its its previous technology and platform strategy leadership in some markets - both from that was strongly predicated on building and functional and geographical perspectives. controlling products and technology in house. SAP has achieved this by “taking the long march” or developing products internally - SAP NetWeaver and SAP HANA are examples most prominently SAP’s in-memory database, of that previous era. But the rise of open SAP HANA, SAP’s private cloud offering source platforms, which has effectively been HANA Enterprise Cloud (HEC), SAP’s PaaS embraced by all major enterprise software offering, SAP Cloud Platform (CP) and its new vendors, wasn’t left unnoticed at SAP. More enterprise suite with S/4HANA. specifically, SAP Hybris adopted Cloud Foundry as the base of its next-generation At SapphireNow 2017, SAP announced its offering, providing both viability and proof digital innovation platform, Leonardo, which points to the rest of SAP, which adopted supports analytics, big data, blockchain, IoT Cloud Foundry formally in spring 2016 as its and Machine Learning/Artificial Intelligence underlying PaaS technology. Embracing and (ML/AI) capabilities. Remarkably, in a change exploiting open source makes SAP a more

© 2017 Constellation Research, Inc. All rights reserved. 9 viable vendor for its customers and prospects projects. SAP CP will have to see uptake as well as a more attractive platform to across the Ariba, Fieldglass, Concur, Hybris enterprise developers, which is crucial for any and SuccessFactors product portfolios. CP platform’s adoption. will have to integrate these newer and older products and offer a competitive platform Market Positioning for all of them to show the leverage SAP customers expect. SAP has a unique market position with SAP CP. It is the only enterprise application software Constellation’s Analysis: With the positive vendor of scale that has fully committed to experience of the Hybris team with Cloud Cloud Foundry. All other major competitors to Foundry, it was possible for SAP to embrace SAP elected to build their own PaaS offerings, the Cloud Foundry platform beyond the Hybris requiring them to commit attention and R&D scope. The widespread adoption of CP is a budget to key PaaS capabilities, such as multi- huge challenge ahead but also the prize for cloud support. This should allow SAP to adopt SAP customers. With more uptake, support new open source technologies in the area of and platform abilities in CP, customers will ML/AI faster than its competitors, for example. have to use CP more broadly. And with Cloud SAP’s decision to make SAP CP the platform Foundry, SAP has bet on the best and most that powers SAP Leonardo is a key sign for popular PaaS platform out there, making it an enterprise CxOs that SAP CP is here to stay. easy-to-accept platform choice for customers. Compared to its key competitors, SAP has But for SAP CP to become a full success, chosen an open source-based platform future, it needs to continue being adopted across which helps SAP to disrupt itself. One offering the wide collection of SAP solutions - from that is showcasing this already is SAP Internet complementing S/4HANA and being the of Things, which runs on CP and was the platform underpinning SAP Leonardo to next- proof point and eye opener for SAP Leonardo, generation applications built as standalone showing that an open and open source-

© 2017 Constellation Research, Inc. All rights reserved. 10 based approach is the best platform and With SAP CP, enterprises can deploy solutions implementation approach in the age of digital on the following platforms: transformation. ••Amazon AWS ••Google Cloud Platform Key SAP Cloud Platform Capabilities ••Microsoft Azure ••SAP Cloud Multi-Cloud Support

As the list shows, not only do enterprises get The foundation of SAP CP is Cloud Foundry, options on the public cloud IaaS side, but they which has become the leading PaaS platform can also choose to deploy in SAP’s cloud with for enterprises building next-generation services that make this more of a managed applications. At the heart of the Cloud Foundry cloud offering (see Figure 2). product success lies its multi-cloud capabilities that give customers the option to deploy Constellation’s Analysis: SAP offers the most applications across a number of different flexible deployment options among enterprise IaaS environments. application vendors, giving customers choices for where they deploy their next-generation SAP CP takes advantage of these platform applications built on SAP CP. Beyond the capabilities and gives customer IaaS platform avoidance of lock-in, multi-cloud capability choice. Multi-cloud capabilities rank high on is also important for CxOs today because enterprises’ PaaS requirements list, as decision of data residency and privacy regulations, makers want to avoid lock-in with vendors. patchwork IaaS vendor coverage by country Even though it is not always clear if enterprises and performance considerations. will be able to take advantage of multi-cloud over the lifecycle of their app deployments, Even though information travels at the speed they still don’t want to make an early decision of light in networks, it still takes the light that limits choices in the future. longer when the server is farther away from

Source: SAP

the customer. Moreover, being able to deploy SAP Leonardo Supports Emerging Technology solutions across public clouds will get even for Innovative Apps more important as enterprise automation moves to the public cloud. With that shift, At Sapphire 2017, SAP launched SAP Leonardo, flexible cloud deployment enables a better a group of modern technologies that are key user experience in terms of performance. ingredients for next-generation applications. Lastly, SAP can focus more if its capital Key technologies are big data, blockchain, expenditures toward products, ideally allowing insight-to-action powering analytics, Internet higher R&D spending on its PaaS and of Things (IoT) and Machine Learning. All of SaaS products. them are running on SAP CP, making it the de facto platform underlying Leonardo. SAP Leonardo implementations will be shaped by

© 2017 Constellation Research, Inc. All rights reserved. 12 design thinking, coupled with user experience Siemens with its MindSphere offering as well (UX) prototyping, allowing enterprises to build as Bosch. SAP itself has used Machine Learning their innovative and differentiating next- in new next-generation applications for brand generation applications on top of SAP CP (see impact and invoice matching. Figure 3). Customers of SAP CP, including Karma Automotive and C&J Energy, make the Constellation’s Analysis: With digital rapid prototyping capability of CP a key reason disruption often knocking on the door of for selecting the PaaS product. enterprises, digital transformation capabilities become a survival skill. Fast action is critical Enterprises have already built next-generation in these situations, and in most cases for applications with the SAP CP platform, enterprises, the action boils down to building including IoT use cases such as MAPAL, the right applications more quickly than

Figure 3. How SAP Cloud Platform Fits on the Overall SAP Product Landscape

Source: SAP

© 2017 Constellation Research, Inc. All rights reserved. 13 competitors. SAP CP not only enables and and building of brand new, sometimes even runs the design thinking implementations standalone, applications. To get developers and that are behind SAP Leonardo, but it also partners on board, SAP has taken key steps powers the SAP UX Build tools that allow for around SAP CP: rapid prototyping. This makes SAP CP the key platform product/PaaS product for SAP- ••SAP API Business Hub: Partners and centric enterprises going forward. developers can use the SAP API Business Hub for information and specific It’s equally good to see that SAP’s deep development purposes. It supports not only methodology-centric and high-quality the download but also lifecycle management applications that yield development tools are aspects for APIs, integration flows and apps. now able to support rapid prototyping as well SAP has added new APIs to the hub from as agile and design thinking processes on top SAP S/4HANA, SAP Hybris, SAP Ariba as of SAP CP. This is a key development for SAP well as several additional SAP and third- customers who won’t have to look beyond SAP party application integration flows. for third-party tools and platforms to provide them the necessary development speed and ••SAP App Center: The central digital productivity. This will make enterprises more marketplace for SAP is SAP App Center, productive building applications, a key benefit which offers access to more than 1,000 in an age when “software is eating the world.” enterprise-ready applications from at least 650 SAP CP partners (see Figure 4). Ecosystem Play Attracts Developers This brings an end to multiple sprawling and Partners marketplaces. SAP has made it easy for customers to try an application before they SAP realizes that it needs to enlist developers buy it, allowing provision of a potential and partners to use SAP CP for all three of new application in the cloud first, with no its usage scenarios – integration, extension additional work required for the production

Source: SAP

system. Moreover, trials are supported Constellation’s Analysis: While SAP with auto-provisioning to SAP CP. Also, understands partners well and has had a the support of subscription management track record as a partner ecosystem builder makes it easier to consume applications. for more than three decades, its partnerships Lastly, it would not be an SAP product if SAP were always complementary and well-defined, did not offer enterprise-grade purchasing often along physically tangible lines such as support, including support for multicurrency hardware partnerships. A software ecosystem purchase orders and credit cards. is different, though, because it needs to attract interest in the benefits of integrating, selling and/or servicing the software. This can and

© 2017 Constellation Research, Inc. All rights reserved. 15 should lead to co-opetition with some partners. taken key steps toward that success with its But as long as SAP welcomes SaaS partners SAP App Center announcements in May 2017. and treats them as equals in the marketplace, Constellation foresees no major challenges Customer References in the area of co-opetition. What SAP has understood well is that opening the SAP user At its 2017 user conference, SAP shared the ecosystem as a potential marketplace for following customer stories for SAP CP: partners and developers is key for a platform’s success. The lingua franca of integration ••IoT as a Next-Gen App: SAP IoT has been these days are APIs, and SAP is making the building its offering on top of SAP CP for transparency, management, download and more than a year, so not surprisingly, most lifecycle management of its software easier customer stories came from the IoT use for ecosystem partners – a key move. Having case. Siemens MindSphere uses SAP CP a single marketplace for partner offerings - to create the Siemens IoT platform for the SAP App Center - is an important step to applications in manufacturing and for ensure a rich and thriving ecosystem. industry customers. Similarly, MAPAL and SAP have partnered to create a platform Partners build for marketplaces when there to complete the lifecycle management for are customers using the marketplaces. In C-parts. MAPAL also uses the iOS SDK that addition, customers are attracted by ease is part of SAP CP to run the platform use of use. The ability of the SAP App Center cases on Apple devices. And finally, Bosch to support noninvasive “try before buy” uses SAP CP to enable truck drivers to processes is certainly an attraction for track work and rest times as well as to customers as well as the auto provisioning connect drivers with their cargo pickup and of trial or purchased apps to SAP CP. Making delivery locations. apps commerce as frictionless as possible helps digital marketplaces succeed and SAP has

© 2017 Constellation Research, Inc. All rights reserved. 16 ••Transform the Digital Enterprise: SAP shared internally Typical Customer Profile built applications for SAP Brand Impact, an application ·· Revenue: At least $100 million a year that analyzes brand exposure in the media by using ·· Number of employees: More vision techniques. Another use case is SAP Ticketing, than 1,000 ·· Geography: Global a service desk management application that uses SAP ·· Industries: Can be used by Leonardo Machine Learning to group, assign and route most industries ·· Roles: Chief Information Officer, service tickets appropriately. Chief Technology Officer, Chief Revenue Officer, Chief Customer Officer, Chief Service Officer, Chief ••Multi-Cloud Support: SAP CP allows SAP HANA HR Officer, Chief People Officer XS Advanced apps to run both in the cloud and on premises (or where the HANA system is located). Karma Automotive uses SAP CP to merge application assets that operate both on-premises and in the cloud, creating a true hybrid operation that uses applications in the locations where they work best.

Constellation’s Analysis: It is still early days for SAP CP, with analytics and IoT being the earliest adopters. It is good to see that SAP uses SAP CP to build its next-generation applications, such as SAP Brand Impact and SAP Ticketing. And finally, highlighting Karma Automotive as an early example of multi-cloud deployment is a confidence-building sign for customers.

Constellation expects SAP CP to become very popular quickly, and SAP should be able to showcase more customer stories soon. Early customer showcases will be

© 2016 Constellation Research, Inc. All rights reserved. 17 critical. The fact that SAP is building its own Constellation sees a compelling case for SAP applications on SAP CP and using it as the CP in the following use cases (see Figure 5): integration platform is a validation point for customers, but by itself is not enough to give 1. Revolutionizing Intra-Enterprise Functions. CxOs the confidence to build their enterprises’ Enterprises need to reinvent how they next-generation applications on SAP CP. SAP operate internally. This will require will have to overcome the adoption confidence them to transition from being traditional factor with more customer showcases. The organizations using stovepipe applications needs of ISVs and enterprises overlap but are to agile organizations that can quickly also substantially different, with the former implement new best practices. most prominently having to support multiple customers and products, the latter mostly 2. Digitizing Value Chains. Enterprises only having to run a single next generation pursuing digital transformation need to application. capitalize on opportunities presented by the supply and sales value chains. Traditional RECOMMENDED SCENARIOS applications lack the best practices of the 21st century that disrupt and operate these Constellation sees several use cases where value chains. enterprises would turn to SAP CP to solve their automation needs. SAP’s business application 3. Orchestrating Things. IoT is a fast-growing DNA will make customers gravitate toward application market with expectations of specific, defined business application use billions of things to be connected soon. cases – not necessarily all-purpose, generic Managing things efficiently and solving the applications. It’s important to note, though, thing-to-human interface is key for success that SAP CP is a PaaS platform that does allow under this scenario. for building all-purpose, generic applications.

© 2017 Constellation Research, Inc. All rights reserved. 18 4. Using Data as a Service (DaaS). Enterprises the de facto tool of choice for any extension, possess and create millions of real-world integration and stand-alone application work data points, which they have to process, that they need or want to undertake. The possibly monetize, benchmark and exchange platform’s synergies with SAP as a product as part of a DaaS strategy. vendor make this choice compelling, and for most enterprises, easy to make. SAP’s business application DNA, coupled with its acumen about enterprises, makes SAP CP a platform that companies should take note of. For customers using SAP SaaS and other applications, SAP CP becomes very quickly

Figure 5. Constellation’s Seven Universal Next-Gen Apps Use Cases

Source: Constellation Research

1 “SAP cloud plans get less cloudy”, Holger Mueller blog, Enterprise Software Musings, May 11, 2013, SAP Cloud plans get less cloudy, http://enswmu.blogspot.de/2013/05/saps-cloud-plans-get-less-cloudy.html.

2 “HANA Cloud Platform - Revisited - Improvements ahead and turning into a real PaaS”, Holger Mueller blog, Enterprise Software Musings, September 16, 2014, HANA Cloud Platform - Revisited - Improvements ahead and turning into a real PaaS, https://www.constellationr.com/blog-news/hana-cloud-platform-revisited- improvements-ahead-and-turning-real-paas.

3 “News Analysis – SAP Commits to CloudFoundry and OpenStack – Key steps, but what is the direction?”, Holger Mueller blog, Enterprise Software Musings, July 23, 2014, https://www.constellationr.com/blog-news/ news-analysis-sap-commits-cloudfoundry-and-openstack-key-steps-what-direction.

Holger Mueller Vice President and Principal Analyst

Holger Mueller is vice president and principal analyst at Constellation Research, providing guidance for the fundamental enablers of the cloud, IaaS, PaaS, with forays up the tech stack into big data, analytics and SaaS.

Holger provides strategy and counsel to key clients, including chief information officers (CIO), chief technology officers (CTO), chief product officers (CPO), investment analysts, venture capitalists, sell-side firms and technology buyers.

Prior to joining Constellation Research, Holger was VP of products for NorthgateArinso, a KKR company. He led the transformation of products to the cloud and laid the foundation for new business-process-as-a-service

(BPaaS) capabilities. Previously, he was the chief application architect with SAP and was also VP of products for

FICO. Before that, he worked for Oracle in various management functions - both of the application development

(CRM, Fusion) and business development sides. Holger started his career with Kiefer & Veittinger, which he helped grow from a startup to Europe’s largest CRM vendor from 1995 onwards. Holger has a Diplom Kaufmann from University of Mannheim, with a focus on Information Science, Marketing, International Management and

Chemical Technology. As a native European, Mueller speaks six languages.

 @holgermu |  www.constellationr.com/users/holger-mueller  www.linkedin.com/in/holgermueller

Constellation Research is an award-winning, Silicon Valley-based research and advisory firm that helps organizations navigate the challenges of digital disruption through business models transformation and the judicious application of disruptive technologies. Unlike the legacy analyst firms, Constellation Research is disrupting how research is accessed, what topics are covered and how clients can partner with a research firm to achieve success. Over 350 clients have joined from an ecosystem of buyers, partners, solution providers, C-suite, boards of directors and vendor clients. Our mission is to identify, validate and share insights with our clients.

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