Origins : Can We Handle The Truth? Race, Big data and Public Policy

Trevor Phillips 19th October 2018

Webber Phillips 1 1 Something New Race : We Need To Keep Up

Webber Phillips 3 3 PSB Channels By Audience Share 2015

Webber Phillips 4 4 Source: BARB PSB Channels By Integration Index 2015

Webber Phillips 5 5 Most Popular Programmes: All vs People of Colour

TOP 20 RATING TV PROGRAMMES ALL INDIVIDUALS BAME Channel Programme Title 000s Channel Programme Title 000s 1 BBC 1 THE GREAT BRITISH BAKE OFF 15,055 1 BBC 1 NEW YEAR'S EVE FIREWORKS 1,453 2 ITV BRITAIN'S GOT TALENT (SERIES 9) 12,746 2 BBC 1 EASTENDERS 1,213 3 BBC 1 STRICTLY COME DANCING: THE RESULTS 12,469 3 BBC 1 THE GREAT BRITISH BAKE OFF 1,173 4 BBC 1 EASTENDERS 11,571 4 ITV THE X FACTOR RESULTS (SERIES 12) 1,130 5 BBC 1 NEW YEAR'S EVE FIREWORKS 11,479 5 BBC 1 THE APPRENTICE 1,110 6 ITV I'M A CELEBRITY - GET ME OUT OF HERE! 11,329 6 ITV BRITAIN'S GOT TALENT (SERIES 9) 1,057 7 ITV DOWNTON ABBEY (SERIES 6) 10,924 7 BBC 1 THE VOICE UK 886 8 ITV BROADCHURCH 10,861 9 BBC 1 CALL THE MIDWIFE 10,729 8 BBC 1 THE FA CUP FINAL: ARSENAL V ASTON VIL 785 10 BBC 1 THE VOICE UK 10,099 9 BBC 1 STICK MAN 761 11 BBC 1 DOCTOR FOSTER 10,094 10 BBC 1 STRICTLY COME DANCING 753 12 ITV CORONATION STREET 10,082 11 BBC 1 WIMBLEDON MEN'S FINAL 737 13 ITV THE X FACTOR (SERIES 12) 9,764 12 BBC 1 FILM: BRAVE (2012) 727 14 ITV RUGBY WORLD CUP 2015 ENG V WAL 9,744 13 BBC 1 CITIZEN KHAN 722 15 BBC 1 MRS BROWN'S BOYS 9,512 14 BBC 1 BRYAN ADAMS ROCKS BIG BEN LIVE 698 16 BBC 1 MIRANDA 9,509 15 ITV GENERAL ELECTION LEADERS' DEBATE 669 17 BBC 1 STICK MAN 9,277 16 ITV I'M A CELEBRITY - GET ME OUT OF HERE! 663 18 BBC 1 DEATH IN PARADISE 9,103 17 BBC 1 DOCTOR WHO 660 19 BBC 1 POLDARK 8,746 18 BBC 1 THE QUEEN'S CHRISTMAS MESSAGE 641 20 BBC 1 AND THEN THERE WERE NONE 8,611 19 ITV CORONATION STREET 635 Note: Programmes are highlighted if they appear in both top20 20 listsBBC 1 THE GREAT COMIC RELIEF BAKE OFF 623

Source: BARB Webber Phillips 6 6 The Online Dating Game : What We Say

Webber Phillips 7 7 The Online Dating Game : What We Do

•Everybody likes Asian women….but they’re the only people who go for Asian men

• Most men prefer their own kind – except black men

• All women prefer their own kind – but like black men least!

• Most men like black women least – except black men

•Black and White men and women rate each other negatively

Webber Phillips 8 8 How To Get It Wrong Brexit: Dividing lines Do you think of each of the following as being a force of good, a force of ill, or a mixed-blessing?

How did the people who thought the following How did the people who thought the following were a force for ill vote? were a force for good vote?

Capitalism Capitalism

Multiculturalism

Social liberalism Social liberalism

Feminism Feminism

Globalisation Globalisation

Leave Remain

Source: Lord Ashcroft Polls Catching The Eye of The Customer……

Webber Phillips 1111 Identity = Money

Sales Increases After "Ethnic" Events 2015

LfL Gain % YOY Gain %

9.4 Pride* 6.7

17.1 Chinese New Year 6.1

1.9 Diwali 4.1

4.5 Chanukah 3.4

ONS Average 2.6

Webber Phillips 1212 Sleeping : Together or Apart?

What proportion of couples sleep separately?

Japanese 40%

Koreans 19%

Americans 14%

Webber Phillips 1313 Faith in Practice Frequency of attendance at place of worship by Ethnic Group 80% 74%

70% 61% 60% 55% 58% 57% 48% 50% 50% 41% 40% 31% 27% 30% 24% 20% 16% 17% 10% 13% 14% 10% 6% 8% 0% White Indian Pakistani Bangladeshi Black African Black Caribbean Weekly Monthly Total 21st Century Problems: Who do we think we are?

• 29% of people have at least one parent or grandparent born outside the UK, yet 14% tick a “minority” census category

• 3.4% were born in, or have parents or grandparents from , yet just 2% tick the “Indian” box

• 7% were born in, or have parents or grandparents from Ireland, yet just 1% tick the “Irish” box

• 46% of Turkish and Greek Cypriot heritage Brits tick “White British”

• White British – not so British, not so white: - 17% of Brits born abroad tick “White British” - 35% of Brits with one minority parent tick “White British” - 52% of Brits with a minority grandparent tick “White British”

• Three-quarters of people who tick “Jewish” also tick “White British”

Webber Phillips 1515 “The Economy, Stupid”

Webber Phillips 1616 “It’s Identity, You Idiot”