Hart Carries All but Capital
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Franchising for Dummies‰
01_045817 ffirs.qxp 8/28/06 4:02 PM Page iii Franchising FOR DUMmIES‰ 2ND EDITION by Michael Seid and Dave Thomas 01_045817 ffirs.qxp 8/28/06 4:02 PM Page ii 01_045817 ffirs.qxp 8/28/06 4:02 PM Page i Praise for Franchising For Dummies, 2nd Edition “It is increasingly important that prospective investors know how to prop- erly investigate franchising before taking the big step. Franchising for Dummies, 2nd Edition, is a crucial guide for anyone who is seriously con- sidering the path to small-business ownership. Michael and Dave’s long experience and expertise in franchising makes them exceptional guides.” — Matthew Shay President, International Franchise Association “Dave Thomas, the legendary founder of Wendy’s, and Michael Seid, one of the nation’s leading franchise consultants, have written the ultimate fran- chise primer. Whether you are planning to become a franchisee or looking to start your own franchise system, don’t go into franchising without it.” — Lawrence “Doc” Cohen, CFE Franchisee; Great American Cookies, Pretzel Time, and Coffee Beanery Chairman, International Franchise Association “I have had the privilege of knowing Michael Seid for many, many years and there is no human being on the planet with more knowledge about fran- chising than Michael. I have read his publications over and over again — and each time I learn something new that helps me grow my business. Anyone who makes his or her living in the “franchising world” is doing himself or her- self a gross injustice by not making the time or effort to read this book.” — Sidney Feltenstein, CFE Chairman, Sagittarius Brands Captain D’s Seafood and Del Taco Past Chairman, International Franchise Association “Franchising For Dummies, 2nd Edition, is the most important book prospective franchisees and those interested in becoming franchisors should read. -
Where's the Beef?
WHERE’S THE BEEF? EMPLOYERS QUESTION THE VALUE OF HOSPITAL MERGERS DAVID W. JOHNSON Market Corner Commentary for August 10, 2016 In an iconic 1984 commercial for Wendy’s hamburgers, the diminutive octogenarian Clara Peller and two friends are eating hamburgers at the fictional “Home of the Big Bun.” Disappointed THE “PICTURES” IN EMPLOYERS’ HEADS by their burgers’ small size, the Any retail executive will testify that the “pictures” in customers’ friends call customer service and heads drive sales: their brand perceptions; their value Clara demands to know, “Where’s assessments; their shopping experiences; their wants, needs and the beef?” The slogan went viral desires. and propelled sales at Wendy’s That’s why consumer companies invest so heavily in surveys, upward by 31%. focus groups and customer engagement programs. The better they understand the “pictures” in their customers’ heads, the more effectively they can design and deliver desired products Former Vice President Walter Mondale repurposed and services. the phrase to question the depth of Gary Hart’s Healthcare is unique among industries because its principals policies during the 1984 Democratic primaries execute transactions without customers. Patients visit doctors and became the party’s nominee for President. The who prescribe treatments and receive payment from third-parties. director of Clara’s commercials (Joe Sedelmaier) observed at the time, ‘’If Walter Mondale could With the guaranteed payment for their companies’ services, have said the line like Clara, he would have been health system executives have not needed finely-calibrated our President.’’1 Instead he lost to Ronald Reagan “antennae” to assess consumer sentiment. -
Hart Wins Alaska As Glenn Quits
Lack of funds may close Here’s the pick Case closed iManchester soup kitchen of St. Patrick’s Ion toll debate? page 3 ... page 11 ... page 20 Cloudy tonight; Manchesfer, Conn. some sun Saturday Friday. March 16, 1984 — See page 2 iEanrIffatFr Bmlb Single copy: 254 Man’s death investigated Hart wins ¥ in Coventry Alaska as COVENTRY - State and local police are investigating the "un tim ely” death-, of a 31-year-old Coventry resident, which appar ently occurred sometime Thurs day afternoon at a lakeside home Glenn quits on Main Street, according to police sources. The victim is William Chappell, Bv United Press International first American to orbit Earth, a 31, who police said died at his home corporate executive and for 10 at 2283 Main St., a white house on Sen. Gary Hart won handily in years a senator, never caught fire Coventry Lake that a neighbor said Alaska’s Democratic caucuses to on the campaign trail. he shared with its owner, Joan M. day, giving him one more victory The Ohio Democrat said he Stevenson, and her family. over Walter Mondale to take into would not endorse any of the other Police were dispatched to the the fight for delegates on "Super candidates at this time. Stevenson home, where a man was Glenn’s decision, reached after reported lying in the yard. When Saturday." Meanwhile, John Glenn, his two days of agonizing, reduces the they arrived on the scene police . campaign in collapse, withdrew field of candidates for the Demo r o p ^ the house off from the public, from the Democratic presidential cratic presidential nomination to one neighbor said. -
Roundtable on Advertising.Pdf
Roundtable on Advertising as a Cultural Form | Advertising & Society Review 6:4 ADVERTISING & SOCIETY REVIEW E-ISSN 1154-7311 CONTENTS MISSION Roundtable on Advertising as a Cultural Form CURRENT ISSUE Edward F. McQuarrie, Linda M. Scott, John F. Sherry, Jr., Melanie Wallendorf EDITORIAL BOARD CURRICULUM PROJECT LS: Many scholars and industry experts have noted a marked formal transformation in SUBMISSION GUIDELINES advertising beginning about 1980. Some have noted that advertising became more ironic; others that it moved from being primarily verbal to being primarily imagistic.1 I myself would SYNDICATION also argue that advertising of the past twenty-five years has become more artful—that is, more ARCHIVES of an art form—in the process of changing the look and means by which it communicates. And, of course, there is a general speculation that advertising led or exemplified the emergence of postmodern style—thus the irony, the images, the pastiche, and so on. So for our discussion today, I have chosen some ads that I hope will spark conversation on the overall topic of PROJECT MUSE advertising an art form, as an indicator of the overall direction of culture, and even as a sign SUBSCRIPTIONS system. COPYRIGHT I'd like to begin with a set of ads that were seen as path-breaking in the 1980s and that have since become touchstones in conversations and writing about this 'postmodern turn' in advertising, whether you're engaged with academics or professionals. They include the Apple '1984' spot, the introductory Infiniti campaign, the Spike Lee campaign with Michael Jordan for Nike, the Absolut Vodka campaign, and Benetton.