Exhibitor Prospectus Friday 5 - Sunday 14 August 2016

www..com.au ’s largest and most loved event!

A marketplace like no other, the Royal Queensland Show (Ekka) is our state’s largest and most-loved event. The Ekka can offer retailers a unique opportunity to expand into new markets, boost revenue and significantly increase brand awareness.

Attracting more than 400,000 people on average through Don’t miss your chance to be part of the 2016 Ekka - the gates each year, the Ekka brings Queenslanders complete and return the enclosed application form or together to enjoy this iconic event. apply online at www.ekka.com.au/about-ekka/exhibitors by 19 February, 2016. The show connects more than 400 retailers with new and existing consumers, with the average visitor spending at We look forward to seeing you at the 2016 Ekka. least seven hours at the event. It caters for all budgets with products and services accounting for 74 per cent of total Ekka spend.

The Ekka celebrates Queensland’s best, from the city to the country and symbolises everything that is great about this state. The show features more than 10,000 animals, 23,000 competition entries, carnival rides and games, a smorgasbord of award-winning food and wine and hours Brendan Christou of free family entertainment. Chief Executive Exhibitors can potentially gain invaluable brand exposure considering the event generates more than $68 million in free publicity alone. The Ekka attracts comprehensive coverage across television, radio, print and online mediums reaching regional, state, national and international audiences. Key Dates A historic change was made to the Ekka in 2014, which meant the show would run over two full weekends. This decision greatly benefits exhibitors, giving Queenslanders more opportunity to experience the show and all it has to Applications Close 19 February 2016 offer. In 2016 Ekka will continue to operate across two full May 2016 weekends from Friday 5th – Sunday 14th August. Letter of Offer

The Ekka is still held at its original birthplace – the 25% Deposit Due May 2016 Showgrounds, just 1.5 km from Brisbane’s CBD. Show Licence June 2016 Patrons are able to enjoy the new facilities that form part of the $2.9 billion Regeneration Final Payment 1 July 2016 Project, including the state-of-the-art Royal International Convention Centre and Plaza. Move In Outdoor - 25 July 2016 Over the coming years the Brisbane Showgrounds Indoor - 1 August 2016 and Royal Queensland Show will continue to grow, Show Dates 5 - 14 August 2016 contributing positively to Queensland’s cultural and economic development. Move Out 16 August 2016

1 Expose your business to an audience of more than 400,000

Visitors by Gender Ekka 2015 fun facts Female 77% • More than 520 stands were leased by 320 various companies Male 23% • More than 3,500 people have bought and tasted the world’s hottest chilli

• More than 130,000 iconic Ekka Strawberry Visitors by Age Sundaes were devoured 25 years and under 10% • More than 42,000 burgers/steak sandwiches sold (up 3.8% on last year) 26-35 years 15% • 185,000 Dagwood Dogs eaten 36-45 years 26% • 40,000 cheese toasties sold 46-55 years 25% • 176,000 schooners of beer sold 55+ years 24% • More than 110 rides and games

• More than 33,000 glasses of wine consumed Visitors by Residence • More than 3,000 bao buns Brisbane 69% and 14,000 sausages sold Other Queensland 27% Interstate 3% Overseas 2%

Visitors’ Itemised Expenditure

Beverages - Alcoholic 2.6%

Beverages - Why exhibit at Ekka? Non Alcoholic 5.0% Food - Fresh 19.9% Produce 2.1% Rides & Entertainment • More than 95% of Ekka 2015 exhibitors 10.9% indicated they would like to return in 2016. Food - Takeaway 13.0% Other 22.9% • 2015 exhibitor feedback establishes Ekka as an Products from event to: Exhibitors 11.4% - Raise market awareness of brand/product Food - Dining 8.3% Entry Fee 18.9%

- Generate sales Transport 6.3% Lockers or Cloak - Build a database of prospective customers Room Hire Source: 0.5% - Launch or promote a new product/service 2015 Ekka Research Report, IER, August 2015.

2 Maximise your Ekka sales experience

In 2016, there will be a number of opportunities for Ekka exhibitors to take advantage of the powerful advertising potential of Queensland’s favourite event. The Ekka Sales and Marketing Team will be coordinating a number of opportunities which will create additional exposure and sales for participating exhibitors.

Exhibitor Promotional Opportunities Ekka PR and Media As an exhibitor at Ekka, the following promotional The Ekka Media Unit is responsible for day-to-day media opportunities are available: liaison and handling of all media enquiries in the lead up to and during Ekka. Opportunities may be available for • Listing on Ekka website www.ekka.com.au exhibitors to work with the Ekka Media Unit to maximise • Opportunity to be included in the official ‘Coupons’ exposure for unique products and other interesting news section in the Show Guide produced by stories. The Courier-Mail (*limited availability) • Advertising in The Courier-Mail or its associated • While at the show, it is important all communication publications between exhibitors and the media is managed by the • Social Media posts Ekka Media Unit, so please ensure you liaise with them prior to speaking with the media. • Special offers to be included in Ekka eDM (*limited availability) • The Ekka Media Unit can be contacted on • Be part of our sales promotions (*limited availability) 07 3253 3930 / 07 3253 3931 or [email protected] • Access to Ekka logo and branding materials for advertising via your own channels

Sponsorship with Ekka Ekka 2015 by Become an Ekka Sponsor to gain access to the numbers exclusive marketing opportunities. By working with the Ekka Sales & Marketing Team, a tailored package can be developed to meet your business objectives. Benefits may include: • In 2015 Ekka generated more • Brand recognition than $68 million in free publicity.* • Tailored activation on grounds • 266,134 likes/comments/shares/post • Naming rights clicks on the Ekka Facebook page

• Signage • 2.6 million – Amount of people Ekka • Advertising and digital engagement Facebook posts have reached

• Promotional activities • 57,510 #Ekka Instagram posts • Supplier rights • 64,250 Facebook page likes • Ticketing and Hospitality • The Ekka Sales & Marketing Team can SOURCE: be contacted on 07 3253 3900 or * Please note, all figures quoted are estimates and www.ekka.com.au/sponsorship subject to change once final count is completed.

3 Target your audience at Ekka

Ekka is Queensland’s largest marketplace with an average of 400,000 visitors and 400 retailers each year. Whether you’re launching a new product, strengthening your brand position or simply seeking out new customers, exhibiting at Ekka makes business sense.

Food and Wine Children and Education Ekka provides a smorgasbord As Queensland’s largest of culinary delights, from classroom, Ekka has an gourmet treats to the abundance of educational traditional favourites, a range products, children’s clothing, of food and wine vendors interactive games and toys. come together each year to form this boutique foodie destination. Equine Central With some of ’s best horses and riders on grounds, Retail Therapy Ekka is the perfect place for A shopping haven for visitors, equestrian products, saddlery Ekka stalls feature clothing, and riding attire. hats, bed and bathware, hand-crafted jewellery and quality homewares. Outdoor Offering stand size flexibility, pagodas/marquees and mobile Home and catering units, outdoor stands Outdoor Living are available across the Brisbane Showcase products for the Showgrounds. home and outdoors including security screens, dining sets and DIY equipment. Carnival Rides and Games There’s no shortage of Lifestyle and Leisure entertainment at Ekka with two Lifestyle products, essential carnival areas filled with rides services and health products and games – Sideshow Alley are enjoyed by many show which combines adult and visitors looking to get their family friendly attractions plus a work/life balance in check. separate area dedicated to the younger children.

4 Terms and Conditions

Your Application Competitions and Promotional Activities • The RNA cannot guarantee that requested space will be • Competitions or promotional activities including signage must available. be pre-approved. • The RNA reserves the right to reject any proposals and its • Without prior approval, the RNA may request for promotions decision will be final. and/or signage to be withdrawn. • The RNA is not required to enter into any correspondence regarding reasons for non-acceptance of any expression of Exhibitor Passes interest. • Exhibitor passes are issued for the purposes of staffing your stand only. Under no circumstances may an exhibitor sell or Your Responsibilities as an Exhibitor exchange any pass provided by the RNA. Breach of this will give the RNA the right, without notice and without incurring any You are responsible for organising and providing the RNA with • liability, to terminate the exhibitors show licence. all permits and licences necessary for you to carry out the activities outlined in your Permitted Use. • Please refer to the relevant fact sheet for the number of passes allocated per stand. • Exhibitor stands must be staffed and ready to commence trade by 9:00am Friday August 5, 2016 and for the operational hours • A 1-day (single) crew pass provides entry for 1 staff member as advised by the Ekka Leasing Department for the 10 days of for 1 day of Ekka. Ekka. • A 10-day (whole of show) Photo ID pass provides entry for 1 staff member for all 10 days of Ekka. Allocated Space and Items for Sale • Additional passes can be purchased at a discounted rate. • You must not sublet or allocate any portion of the allocated space to any third party. Collection of Passes You must not sell or promote any product/service which has • Exhibitor passes will only be released if the RNA holds: not been pre-approved by the RNA, under the definition of • Permitted Use in your Licence Agreement. - The Licence Agreement documentation signed by you Full payment • All products, displays and signage must be within the - confines of the stand boundaries at all times. - Completion of the OHS online induction A copy of all relevant permits, licences, insurance and You cannot increase prices during the show period. - • any other requested documentation. • Move in is not permitted until the RNA receives the above Cancellations paperwork. • The following cancellation fees will apply:

More than 90 days prior to the start of Ekka: 10% cancellation fee. Between 60 - 90 days prior to the start of Ekka: 25% cancellation fee. Your Agreement with the RNA Less than 60 days prior to the start of Ekka No refund. • Successful applicants must sign a Licence Agreement with the RNA and adhere to the Terms Car Parking and Deliveries and Conditions contained in the Agreement and the 2016 Ekka Exhibitor Event Manual. • There is NO designated exhibitor parking on or close to the Brisbane Showgrounds. • It is a requirement of your Agreement that the Terms and Conditions are read thoroughly and adhered to. • Vehicle delivery passes will need to be completed online for the move in/out and Ekka period. • Any exhibitor requests for amendments to the Terms and Conditions will attract a fee. • Vehicle access is not permitted to the Brisbane Showgrounds on Thursday August 4, 2016. • The Licence Agreement only becomes binding once signed by both the Exhibitor and the General Manager – Royal Queensland Show.

5 Terms and Conditions (Continued)

Security Gross Takings • You are responsible for the safety and security of your staff and property. • Your are required to declare your gross takings within two weeks of Ekka close. Storage • Please note there is no storage available on-site for Ekka 2016. Exhibitors must make their own offsite storage arrangements. • Coldroom/Freezer storage requests must be included in your Ownership and Property Rights application. In the Licence Agreement you will warrant that you are the owner • You are not permitted to store items outside the boundaries or operator of the product or equipment on your Permitted Use. • of your allocated stand (for example, behind or adjacent to • You will not be permitted to sell or transfer your rights under that your stand). agreement (for example by selling the right to operate or display the products or equipment to a third party). Workplace Health and Safety You must not infringe the Intellectual Property Rights of any • • The RNA is committed to Workplace Health and Safety and person in regards to the Permitted Use of your Licence requires all exhibitors and their staff to complete an Online Agreement. Safety Induction. • You must comply at all times with the provisions of WH&S Legislation and all relevant regulatory agencies, e.g. risk management, emergency planning and response, licenses Public Liability Insurance and qualification for the operation of high risk plant, food compliance, limiting sound levels to 85dBA. • You are responsible for your own Public and Products Liability insurance and must submit a copy • Workplace Health and Safety inspectors will be on-site of your Certificate of Currency for Public Liability during the move in and Ekka period. Insurance if your application is successful.

• The Certificate must note “The Royal National Communication Policy Agricultural and Industrial Association of • The RNA complies with all State and Federal anti-discrimination Queensland” as a Named Insured (or Interested legislation and the Work Health Safety Act 2011 (Qld). Party). • The RNA is committed to communicating with all clients, • Please note RNA or Royal Show is not accepted contractors, exhibitors and members of the public in a wording. courteous and professional manner. • The period of insurance, including the Named/ • The RNA expects all clients, contractors and exhibitors to Interested Party notation must be valid from move reciprocate and communicate with the RNA in a courteous and in, throughout Ekka and up to and including the day professional manner. your goods are removed. • Harassment of any kind towards any member of the RNA will • Your insurance must be held with an APRA not be tolerated and in severe cases will be treated as a police approved insurer and be approved by the RNA. matter and the RNA may withdraw any allocation of space. • Your insurance must be held in the same name as • The RNA has the right to decline, at its absolute discretion, your Company Name on your application. any application for exhibition or contract received by it and is not required to provide any reasons for doing so. Minimum $ Value of Cover • Commercial or Carnival Games: $10 million • Catering or Carnival Rides: $20 million

6 Contact

Ekka Leasing Department Brisbane Showgrounds 600 Gregory Terrace, Bowen Hills Queensland Australia Locked Bag 1010 Albion Queensland 4010

T +61 7 3253 3900

F +61 7 3257 1428 www.ekka.com.au [email protected] ABN 41 417 513 726