The Official Newsletter of the Association of American Publishers' Get Caught Campaign, June 2012 GCR Presents “What Are You Reading?”

NEW! Connect with GCR on A Message from Tom Allen

Social Media!

Dear Get Caught Reading Supporter,

When you speak, we listen. Many of our followers over the last few years have requested that Get Caught Reading have a more interactive component through engagement in social media, and we are proud to share it with you now.

This newsletter reveals an exciting new venture of the AAP and its GCR initiative: a social media campaign called “What Are You Reading?” After launching in tandem with BookExpo America 2012, Get Caught Reading is now accessible on Facebook, Twitter, and YouTube, with participation from some of the world’s most popular and In a continuous effort to increase reading and literacy, Get respected authors. Join Tom Wolfe, John Green, Junot Diaz, Caught Reading has made ourselves available on social Molly Ringwald, Deborah Harkness, James Patterson, Lois media as a way to connect and share our thoughts and Lowry, Julie Kagawa, R.L. Stine, Walter Dean Myers, Olivia ideas as a committed community. To do this, we have the Pig, and many more as they discuss the value of reading launched the What Are You Reading? campaign, which and literacy and the dangers of censorship—issues that includes over 30 NEW author videos talking about the continue to remain very high priorities for the AAP. value of reading, what they are currently reading, the dangers of censorship, and more! Join the dialogue, check In addition to What Are You Reading? this newsletter will us out on YouTube, follow us on Twitter, like us on also celebrate some of the creative reading initiatives taking Facebook, and tell your friends! place across the country, from Pflugerville, TX to Tuscaloosa, AL to Athens, OH, and as far as Durham, Canada. We remain grateful to the teachers, librarians, YouTube Channel: booksellers, and community leaders who continue http://www.youtube.com/WhatAreYouReading1 supporting Get Caught Reading. Thank you for using our campaign to promote a love of reading in your communities. Facebook: www.facebook.com/WhatAreYouReading Please continue to keep us informed of the programs you are running in your area and let us know how we can serve Twitter Handle: ReadingWithAAP you better in your literacy initiatives. Twitter Hashtag to Use: #WhatAreYouReading Keep reading,

Tom Allen, President and CEO Association of American Publishers

Get Caught Reading Asks Authors, “WHAT ARE YOU READING?”

As part of GCR’s What Are You Reading? campaign, the AAP created a series of short, three-minute videos with over thirty of your favorite authors talking about what they’re currently reading, what makes good writing, their favorite childhood , freedom to read, and other vital literacy-related topics. The campaign launched at BookExpo America 2012, with participation from the American Association, American Booksellers Foundation for Free Expression, Disney Group, Hachette Book Group, Harlequin, HarperCollins Publishers, Houghton Mifflin Harcourt, Macmillan, Penguin Group USA, Random House, Scholastic, Simon & Schuster, and Kimberly Butler Productions. All videos are available on our What Are You Reading? YouTube channel.

BANNED BOOKS WEEK VIDEO Adriana Trigiani Bob Balaban Brad Meltzer Carla Hall Catherynne Valenti Chris Pavone Deborah Harkness Delia Ephron Dori Hillestad Butler Eoin Colfer James Dashner James Meek James Patterson Jen Lancaster Jenny Han John Green Joseph Kanon Julie Kagawa Junot Diaz Karen Kingsbury Kitty Kelley Leonard Marcus Libba Bray Lisa Genova Lois Lowry Mark Siegel Molly Ringwald Nelson DeMille Olivia the Pig R.L. Stine Ridley Pearson Spencer Quinn Tom Reiss Tom Wolfe Walter Dean Myers William Joyce BANNED BOOKS WEEK VIDEO (Extended Cut)

Get Caught Reading with Pflugerville Community Library!

The Pflugerville Community Library in Plfugerville, Texas, celebrated Get Caught Reading Month 2012 by inviting the community to send pictures of themselves "caught reading." In response, library patrons sent in pictures of colleagues, kids, adults, pets, and even am orangutan puppet. A total of thirty pictures were received and displayed around the library during the month of May. The photos can also be viewed on the library's Flickr page HERE. Some of their favorites are below. Thanks, Pflugerville Community Library!

Tuscaloosa Gets a Head Start on Reading!

The Head Start & Early Head Start leaders working under Community Service Programs (CSP) of West Alabama helped promote literacy in 2012 using the Get Caught Reading campaign with their children and families. The mission of CSP is to reduce the problems associated with poverty by providing resources and services which resolve the immediate needs of residents and to assist in long-term self sufficiency for low-income and vulnerable populations.

In support of this, CSP is the grantee for Head Start/Early Head Start, which has as its mission the provision of early childhood development services and family support initiatives to low-income and vulnerable pre-school age children that lead to school readiness. In rural West Alabama, CSP manages eight Head Start centers and three Early Head Start centers in a five-county area with nearly 1,000 students enrolled in the entire program, and they proudly support Get Caught Reading.

The Head Start philosophy holds that parents are the primary educators of their children and successful programs must involve and empower parents to have a lasting impact on the lives of children. This picture was taken as part of the Greene County (Tuscaloosa, AL) Head Start “Get Caught Reading” program.

Get Caught Reading in Athens, Ohio!

For "Get Caught Reading" month 2012, Athens County Public Library Display Coordinator Heather Johnson (pictured here in the pink shirt) took pictures of many of the Athens County, Ohio librarians as they "got caught reading” and then pinned them on a display table with the librarians’ favorite books. Check it out!

Canadian School Gets Caught Reading Braille

Hello GCR,

Thank you so very much for the Erik Weihenmayer Get Caught Reading poster. This is so great! It's so nice for my students to have someone inspirational to look up to who has been "Caught Reading", especially Braille! GetGet Caught Reading is a nationwide campaign to remind people of all ages how much fun it is to read.

May is Get Caught Reading month, but the campaign is The poster is actually hanging up in our Braillist/student promoted throughout the year. Get Caught Reading is work area, located off the library in one of our high supported by the Association of American Publishers schools. It hangs as an inspirational piece, both for the (AAP). Launched in 1999, "Get Caught Reading" is the poster message about reading as well as the inspirational brainchild of former Congresswoman Pat Schroeder, figure, Erik. It’s really quite awesome to have, especially President and Chief Executive Officer of AAP, the industry associatiassociationon representing book publishers. She at a time when technology is everywhere. Sometimes it’s saw the opportunity to spread the word about thethe joys of difficult to motivate the students to keep up their Braille reading through an industry-supported literacy reading skills and this poster is a nice daily reminder of its campaign. importance.

Thanks for your ongoing effort to such a worthwhile project.

Cheryl Dixon

Resource Teacher for Vision Services Durham Catholic District School Board (Canada)

An offshoot of GCR, Get Caught Listening is a nationwide public service campaign intended to promote the joys of reading. The campaign was produced by the Association of AmericanAmerican Publishers and launched in June 2008. A brand extension of the nationwide public service Get Caught Reading campaign, Get Caught Listening communicates the pleasures ooff audio book listening in all audio formats, and promotes the value of the medium as a beneficial learning tool supporting literacy and education.

“There is no friend as loyal as a book."

—Ernest Hemingway

Thank you for all your letters and tips!

If you’d like to share your ideas with other GCR Supporters, please email a brief summary and a digital photo, if possible, to Becca Worthington at [email protected]

Connect with us at www.getcaughtreading.org