Understanding Marketing & Logistics in Brazil

SÃO PAULO - RIO DE JANEIRO

November 25 – December 3, 2019

SPECIALLY DESIGNED FOR:

This proposal is strictly for the expressed use of Universidad La Sabana and may not be shared with any other party unless previously authorized by Campus Brasil. Prices quoted in this proposal are valid for 45 days from July 30, 19

PROGRAM INVOLVEMENT Our primary role is one of facilitator — working alongside faculty and staff to realize the unique learning ambitions and program goals through logistics coordination. We help provide the visiting learner with an expanded view of Brazil through exposing visitors to experiential interactions with Brazilians and culturally immersive activities. Our aim is to immerse visitors, giving them the opportunity to better draw analyses and comparisons between Brazil and home.

PROGRAM INSPIRATION

We work alongside faculty and international education staff as a Brazilian resource to complement the scope of a proposed program. We use our years of expertise, along with our Brazilian network, to recommend programming details from interactions with community leaders to the modes of transportation and accommodation. We collaborate on programming in hopes our efforts can complement transformative learning experiences that dive- deeper into the dialogues of Brazil.

PROGRAM SUPPORT

Every program demands detailed coordination and logistic manpower, a reality often left to university staff or the faculty member. We believe these responsibilities to be unnecessary distractions for the faculty, often derailing the programs’ primary objectives. Therefore, Campus B assumes these responsibilities and embraces these details by dedicating our Brazilian staff to coordinating the programming logistics. Combined with our experienced Campus Coordinators, we are able to shoulder the programing logistics, allowing you (the faculty + university staff) to focus on the programs’ real objectives.

DATE MORNING AFTERNOON EVENING

- ORIENTATION SESSION - ARRIVAL AT SAO PAULO INTERNATIONAL AIRPORT - TOUR AROUND THE HOTEL – MONDAY Paulista Avenue is one of the most NOVEMBER 25 - TRANSFER BY PRIVATE BUS TO important business centers in Latin -FREE EVENING (São Paulo) HOTEL America and definitely in Brazil. It hosts the headquarters of several - CHECK-IN banks, companies, institutions and also cultural centers.

- VISIT TO AMBEV OR LARGE - LECTURES AT INSPER UNIVERSITY BRAZILIAN COMPANY WITH BRAZILIAN STUDENTS: - OPTIONAL EVENING ACTIVITY – Visit at Hotel TUESDAY It is part of Anheuser-Busch InBev , DOING BUSINESS IN BRAZIL Unique rooftop to enjoy NOVEMBER 26 known as AB Inbev , which was born the astonishing São (São Paulo) from the union of the pioneering Paulo’s skyline. spirit of Ambev with the Belgian (OPTIONAL ACTIVITY) quality of Interbrew and tradition of Anheuser-Busch.

- VISIT TO NATURA Natura is a Brazilian manufacturer and marketer of beauty products. -QUICK HISTORICAL DOWNTOWN TOUR: Visit to Martinelli building to The company has been several appreciate the view of the city. - OPTIONAL EVENING times listed among the most WEDNESDAY ACTIVITY – CAPOEIRA innovative in Brazil due to its VISIT TO SÃO PAULO STOCK WORKSHOP – capoeira is a mix of dance and NOVEMBER 27 research and incorporation of EXCHANGE (B3) Amazon fruits and sustainability in B3 is one of the world’s largest fighting technique from (São Paulo) its products. The company practices financial market infrastructure Afro Brazilian Culture. providers by market value. The (OPTIONAL ACTIVITY) aims to promote the conservation services it offers range from of biodiversity and assure the exchange trading, clearing and equitable sharing of benefits all other post-trade services. along the supply chain.

- MARKETING ACTIVITY Activity of exploring the shops of OPTIONAL EVENING the neighborhood, focused on ACTIVITY – Night out in LECTURES AT INSPER DIGITAL themes related to case. Vila Madalena, one of

THURSDAY MARKETING São Paulo’s most artsy Time to work in groups and prepare NOVEMBER 28 your presentation with Brazilian neighborhood, with an (São Paulo) 1. TRADE & RETAIL students. exciting nightlife. MARKETING. (OPTIONAL ACTIVITY) *Lectures and Marketing Activity with Brazilian students.

- VISIT TO NUBANK or a START UP SUCCESS-CASE: FRIDAY i.e Nubank is a Brazilian startup of -PROJECT FINAL PRESENTATION NOVEMBER 29 financial services, acting as a credit - FREE EVENING WITH BRAZILIAN STUDENTS. (São Paulo) card operator headquartered in São Paulo.The product is the Nubank Mastercard without fees or annuity.

- VISIT TO CHRIST THE REDEEMER Located on the top of Corcovado - OPTIONAL EVENING SATURDAY - FLIGHT TO RIO DE JANEIRO Mountain, Christ the Redeemer has ACTIVITY – Visit to Lapa NOVEMBER 30 - PRIVATE TRANSFER TO THE become a symbol of Rio de Janeiro Neighborhood. (São Paulo) HOTEL and Brazil. (OPTIONAL ACTIVITY)

- OPTIONAL EVENING SUNDAY FREE DAY TO ENJOY THE CITY. ACTIVITY – Visit Ipanema DECEMBER 1 and enjoy one of the i.e Sugar Loaf Mountain (Rio de most traditional districts Sugarloaf Mountain is a peak situated in Rio de Janeiro at the mouth of Janeiro) Guanabara Bay on a peninsula that juts out into the Atlantic Ocean. A of Rio. cable car will drive you to the top. (OPTIONAL ACTIVITY)

- PRESENTATION ON B-CORP IN BRAZIL VISIT TO COCA-COLA OR A MULTINATIONAL IN BRAZIL B Corp is to business what Fair Trade certification is to coffee or i.e The first factory established in MONDAY - FAREWELL DINEER AT USDA Organic certification is to the country by Coca-Cola Brazil was DECEMBER 2 A TRADITIONAL milk. inaugurated in São Cristóvão, at the (Rio de BRAZILIAN RESTAURANT time an important industrial pole of Janeiro) (INCLUDED) B Corps are for-profit companies Rio de Janeiro. From there on, the certified by the nonprofit B Lab to importance of Coke in Brazilian meet rigorous standards of social market just grew. Get to know and environmental performance, more. accountability, and transparency.

TUESDAY - FREE MORNING DECEMBER 3 - RETURN FLIGHT (Rio de - TRANSFER TO THE AIRPORT - HOTEL CHECK OUT Janeiro)

PROGRAM COORDINATOR: 24/7 SUPPORT

Campus B provides around the clock programing support — including pre-arrival orientation, on-site logistics coordination and even post -program through evaluation feedbacks. It is our job to ensure the program runs smoothly so students and faculty leaders can focus on their objective — to explore the academic and cultural interests in our diverse nation.

Upon arrival, students will be welcomed at the airport by a Campus B Coordinator who will be with the group 24/7 (s/he will be the emergency contact for extra security and support). Our coordinators are local, bilingual Brazilians; as such they are familiar with the cities and well equipped to deal with situations together with our Campus B Office — which serves as the home base for all program coordination — plus the faculty leader(s) and the university’s study abroad office.

** In case the group has more than 14 students, an additional Campus B coordinator will be provided to the program.

As much a part of the program, the cultural exploration of Brazil will give students an intimate understanding of the national culture and how these places and people interact with the local culture.

Paulista Avenue, São Paulo Vila Madalena, São Paulo Downtown Tour, São Paulo

Christ the Redeemer, Rio de Janeiro Copacabana Beach, Rio de Janeiro

COST PER STUDENT: USD 1,680 *

*Includes 1 faculty free of charge.

SCHOLARSHIP POSSIBILITIES:

Number of Faculty Number of paying Students Number of scholarships free of charge

12 students 1 Faculty 1 student free of charge (12 + 1)

15 students 1 Faculty 2 students free of charge (15 + 2)

18 students 1 Faculty 3 students free of charge (18 + 3)

*The minimum number of participants to run the program is 10 students.

WHAT’S INCLUDED

- Support from Campus B coordinators, available for student/faculty support during the program - Arrangement of Cultural, Academic and Business visits and activities - Development of Case along Insper - Accommodation in 3-star hotels in São Paulo and Rio de Janeiro; students will be in single/double rooms In São Paulo and Rio de Janeiro; (respecting gender identities), faculty will be in a single room; - All Breakfasts - Farewell dinner in Rio de Janeiro - Flight ticket from São Paulo to Rio de Janeiro - 1 Group Airport pick-up and 1 group aiport drop-off (International Flight & Domestic Flight) - Private transportation available for afternoon visits when necessary - All drivers expenses - Entrance fee to Christ the Redeemer - 1 Faculty from University of La Sabana free of charge - Taxes

Items not included

- Brazil visa fee - International flights to/from Colombia to Brazil; - Accommodation extras not included in standard rate; - Transportation and consumption for optional cultural evening activities;

GENERAL TERMS AND CONDITIONS

1. Payment Terms

Suggested payment terms are as follows:

- 40% of the balance - 2 months before the program starts

- 60% of the balance - 1 month before the program starts.

2. Payment Method

Payment is accepted via wire transfer to our company account in Brazil.

3. Proposal Validity Period

This proposal is valid for a period of 45 days.

4. Exchange Rate Guarantee

Costs are fixed in US dollars; no exchange rate penalties are applicable.