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TV Goes Mobile

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TV Goes Mobile U M T S F o r u m TV goes Mobile Bosco Eduardo Fernandes Joint UMTS Forum/GSMA Working Group Chair ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 1 @ all copyrights UMTSF and GSMA Joint MTV Group Content U M T S F o r u m • Many media delivery paths!!!! • IPTV? • Mobile TV • Barriers for deployment • Future convergence of IPTV and MobileTV Platforms • Conclusions ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 2 @ all copyrights UMTSF and GSMA Joint MTV Group TV meets Telecoms U M T S F o r u m IPTV "Broadcasting" Fixed Cable Satellite Mobile TV New “Broadcasting” distribution paths ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 3 @ all copyrights UMTSF and GSMA Joint MTV Group TheThe newnew DigitalDigital TVTV ecosystemecosystem U M T S F o r u m Internet Home services Broadcast distribution Multi room IPTV redistribution Home networking Home networking Broadband for TV playback Mobile experience Broadcasting Sync content to portable device Mobility Internet Legal super distribution ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 4 @ all copyrights UMTSF and GSMA Joint MTV Group Mobile TV market emergence U M T S F o r u m Connected devices Unconnected devices Mobile TV leading to convergence between connected and unconnected commercial electronic devices. ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 5 @ all copyrights UMTSF and GSMA Joint MTV Group From fixed to mobile triple play U M T S F o r u m Mobility Voice Mobile Voice Mobility Mobile Home TV / VOD Multimedia & MTV Mobile Fixed Mobility Broadband Broadband Data Data ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 6 @ all copyrights UMTSF and GSMA Joint MTV Group U M T S F o r u m IPTV ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 7 @ all copyrights UMTSF and GSMA Joint MTV Group IPTV—internet protocol television U M T S • The delivery of digital television, other audio and video services over broadband F o r u m data networks using the same basic protocols that support the internet. • IPTV promises to revolutionize the entertainment experience, but how can service providers recover the cost of building infrastructure and acquiring subscribers? • To get the most out of IPTV, service providers must deliver a unique, high- quality experience that matches the needs and willingness to pay of individual customers. • Service providers must also supplement traditional subscription revenues with advertising and value-added services. • IPTV delivers a level of interactivity and personalization that Cable can not match at present. It is this “customer intimacy” that can provide a competitive advantage. ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 8 @ all copyrights UMTSF and GSMA Joint MTV Group IPTV Market Forecast U M T S F o r u m • 2006: – IPTV subscribers hit 3.6 million in 2006, generating almost 1 billion euros in annualized revenues. Western Europe accounts for two-thirds of worldwide IPTV subscribers (Canalsys). – The top five IPTV providers by subscriber base account for just over 60% of the market. PCCW 18.2% share, France Telecom with 16.8% and Free Telecom on 14.0%, Telefonica and Fastweb (It). • 2007: – MRG (April’07) $3.6B / 14.3 million sub in 2007 • 2009: – RNCOS (India, Aug’06) 53 million global in 2009, service revenues $38B. • 2010: –Over 20 milllion global IPTV subsribers by 2010 (NSR’07) generating $17billion revenues • 2011: – Strategy Analytics (jan’07) 40.9 million in 2011 – MRG: $20.3B / 64.6 million in 2011 ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 9 @ all copyrights UMTSF and GSMA Joint MTV Group IPTV Delivery U M T S F o r u m Subscription TV Services Live Media IP Network On-Demand Operator TV via Media Operator STB Headend Access Network IPTV is not: IPTV is: • Video streaming over Internet •TV Services across managed IP networks • TV on a PC • Broadcast TV • Best-effort video services • All Forms of On-Demand TV/Video • Build on uncertain Business • Electronic Program Guide models • “Connected Entertainment” ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 10 @ all copyrights UMTSF and GSMA Joint MTV Group U M T S F o r u m Mobile TV ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 11 @ all copyrights UMTSF and GSMA Joint MTV Group Mobile TV U M T S F o r u m Mobile TV refers to the transmission of both linear and non-linear content to a mobile device. It includes: • Live TV • Time-Shifted TV • On demand audiovisual content ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 12 @ all copyrights UMTSF and GSMA Joint MTV Group segmentation of mobile TV services U M T S F o r u m • consumer interest • news & weather •sports • music, • entertainment • basic or premium • basic plan with few channels • full bouquet ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 13 @ all copyrights UMTSF and GSMA Joint MTV Group No shortage of options ! U M T S there are 16 mobile TV broadcast technologies and increasing… F o r u m Telecoms based technologies Broadcast technologies Satellite •DAB No capacity technologies FDD-MBMS •DAB-IP TDD-MBMS (TDtv) DVB-SH •DVB-HItaly, Finland, BCMCS CDMA2000 version of MBMS Switzerland, Germany, NL S-DMB Korea only France TD-SCDMA the wildcard • ISDB-T Japan, Brazil CMMB China only FDD-MBMS in TDD spectrum •MediaFLOUSA S-TiMi China only •T-DMBKorea; Germany Europe Korea Japan • A-VSB USA only DVB-SH DMB-S S-Band China Only DVB-H •T-MMB or DMB DMB-T ISDB-T MBMS (1-seg) ISDB-T DVB-T ATSC (12-seg) ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 14 @ all copyrights UMTSF and GSMA Joint MTV Group From Unicast to Broadcast Network efficiency profile U M T S F o r u m Viewers per Cell/Region Example of Broadcast tech. & 3G hybrid % - 20-30 Channels of Broadcast tech. per carrier Broadcast and 3G - 10-12 Channels of MBMS per carrier MBMS -Unlimited Channels of Unicast Unicast broadcast Channels (and data carousel) Unicast for the ‘long tail’, video clip downloads, and access to personal recorder Hotspots ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 15 @ all copyrights UMTSF and GSMA Joint MTV Group 3G Access Improving U M T S F o r u m High data rates, Low latency and better than best effort quality of service (QoS) ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 16 @ all copyrights UMTSF and GSMA Joint MTV Group Best use of UHF Spectrum U M T S • UHF frequencies when deployed as single frequency F o r u m networks (SFN) makes network configuration more complex, however is a highly efficient use of spectrum, and a network of two or three overlapping SFNs could be a promising option. Multi Frequency Network Coverage Extensions by Gap fillers SFN Cell Urban Area Primary Network (MFN)Transmitter Secondary Network Gap-Fillers (Arranged in SFN Cells) ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 17 @ all copyrights UMTSF and GSMA Joint MTV Group Mobile TV a complex business models U M T S content owners F o r u m content aggregators service providers mobile advertisers operator domain public & commercial mobile operator program aggregator user TV channels TV services distributor shared TV channels exclusive TV channels mux operator mobile TV broadcast domain broadcast broadcast 3G/UMTS infrastructure A infrastructure B infrastructure ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 18 @ all copyrights UMTSF and GSMA Joint MTV Group Critical Requirements for Success U M T S F o r u m • Availability of content is critical for the commercial success of mobile TV networks. • Implementation of effective solutions for total content management and delivery across those networks is also key. • A whole range of infrastructure needs to Mobile Devices be developed and deployed to make mobile television as effective and as viewable as fixed terrestrial television systems. Home Desktop ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 19 @ all copyrights UMTSF and GSMA Joint MTV Group Commercial launches or pilots U M T S F o r u m 3G-UMTS DVB-H 3G-UMTS DVB-H DAB/DMB 3G-UMTS DAB/DMB 3G-UMTS 3G-UMTS 3G-UMTS DVB-H DVB-H 3G-UMTS 3G-UMTS DVB-H DVB-H 3G-UMTS 3G-UMTS ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 20 @ all copyrights UMTSF and GSMA Joint MTV Group U M T S F o r u m Regulatory Issues ITU/BDT Regional Seminar on BWA For CIS; CEE and Baltic Countries 26th-29th November, 2007 Moscow, (Russian Federation) 21 @ all copyrights UMTSF and GSMA Joint MTV Group Regulatory Issues U M T S • Mobile TV requires new regulatory approaches to enableF o r u m financial incentives, market growth, technological innovations, etc.
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