LAURA SWIATKOWSKI CREATIVE DIRECTOR

Purpose-driven design and brand strategies in marketing, partnerships, digital, print, event and retail activations, and social media. Building or managing a team and collaborating with diverse skill sets is my jam.

PORTFOLIO: LauraSwiatkowski.com OATH (FORMERLY YAHOO) PHONE: 224-627-5190 November 2016–Current EMAIL: ArrangeTheDay@.com CREATIVE DEPT CREATIVE DIRECTOR Innovative digital, social, editorial and event marketing for HuPost, MAKERS, , TechCrunch, RYOT, Yahoo Finance, , and Yahoo News. AREAS OF EXPERTISE Creative Management, Established and grew a new extension of the global Photoshoot Art Direction, Brand internal Creative Department in their o ce. Strategy and Activation, Social Media, Shopper Marketing, Internal Process UPSHOT AGENCY HIGHER EDUCATION July 2007–August 2016 2004-2007 DePaul University ASSOCIATE CREATIVE DIRECTOR BA in Graphic Design Created and strategized a Social Media Department for the Agency. Overhauled Tazo tea for new relevancy. Reimagined web experience PROGRAMS to drive interaction and purchase. Increased social media reach. CREATIVE: Adobe Photoshop, Repositioned Evolution Fresh to gain category share and awareness. Illustrator, InDesign. PowerPoint. Expanded social media budget, digital presence and partnerships. Learning Premiere Pro

ADMINISTRATIVE: Microsoft PROCTOR & GAMBLE ASSOCIATE CREATIVE DIRECTOR O ce, Apps (G Suite). Countless successful shopper marketing programs for Head & Basecamp, Wrike, Concur, Slack Shoulders, Tide, Clairol and Vidal Sassoon at key retailers in-store and online. Secured shelf space and exclusive campaigns for new WORK OUTSIDE OF WORK line of Head & Shoulders Walmart and Walgreens. BUCKTOWN ARTS FEST Committee member volunteer KRAFT SENIOR ART DIRECTOR for 7 years on the ground and United multiple brands on a platform that included Brad Paisley with design and marketing partnership and tour. Secured retail display extensions and services. Directed and produced seasonal relevancy. the 30th anniversary video.

GIVING TREE FOUNDER JOHNSON & JOHNSON ART DIRECTOR Created and ran an Shopper marketing for Aveeno, Tylenol and multi-brand platforms. “adopt-a-kid” gifting model for Created retailer-specific programs that won additional in-store and 8 years, helping at-risk kids get digital display. things they need and want around the holidays. MILLER LITE / FINISHLINE JR. ART DIRECTOR Won the first Hawaii market campaign for Miller Lite, designed Boston Celtics program, and regional promotional work. Bi-monthly, in-store thematics for Finishline including custom displays, wall graphics, tabletops and window displays.