Samsung banks on new roll-out 10 April 2015, by Kim Dong-Hyun

the 23-year-old said.

"It's not cheap, but then I'm not one of those people who upgrades their phone every year. There's been a lot of buzz about this model, so I thought I'd check it out," Joo said.

The S6 retails at around 858,000 won (US$800) in South Korea, while the S6 Edge comes in at 979,000 won.

The new Galaxy S6 (L) and S6 Edge (R) during its launch by SingTel in Singapore on April 10, 2015

Samsung rolled out its new smartphone in South Korea and 20 other countries on Friday in a bid to restore its role as market leader.

The Galaxy S6 and its curved-edge variant, the Galaxy S6 Edge, went on sale in South Korea, A sales representative shows customers the new home of the electronic giant, as well as Europe, S6 and S6 Edge in a store in Sydney the United States and markets in the Asia-Pacific on April 10, 2015 such as Australia, Singapore and India.

Samsung, labouring under the burden of successive quarters of plunging profits and Both models are powered by 's Android booming sales of arch-rival Apple's iPhone 6, is operating platform and, in a break from their-plastic- hoping that new phone will reverse the company's backed predecessors, feature metal and glass fortunes. bodies.

First unveiled in March, the two new phones have Glowing reviews received rave reviews and fuelled Samsung's hopes of a market comeback after the Galaxy S5 Reviews have been overwhelmingly positive with failed to make a significant impact. Yahoo Tech labelling the models the "new Android smartphone kings" and the Wall Street Journal Joo Seung-Bin was one of the first in line to buy an calling them "the most beautiful phones Samsung S6 in Seoul on Friday morning. has ever made."

"It's a great design, and it's just got a great feel," "Given the response from the market and clients...

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we expect the S6 to set a sales record for all Galaxy But signs that Samsung was beginning to turn models," Lee Sang-Chul, the vice head of things around were confirmed Wednesday when it Samsung's mobile unit, told reporters on Thursday. released a better-than-expected profit estimate for the first quarter. Samsung rarely discloses handset sales figures but the Galaxy S4, released in 2013, is known to have Its forecast of an operating profit of 5.9 trillion won set the firm's sales record of 70 million units (US$5.4 billion) was down 30.5 percent from a year globally. ago, but beat average analyst expectations of around 5.5 trillion won, and was up 11.5 percent Several dozen people queued inside Samsung's from the previous quarter. Sydney store to buy new, pre-ordered phones on Friday morning. © 2015 AFP

Visitors look at the Samsung Galaxy S6 during a media event at the company's headquarters in Seoul on April 9, 2015

"I just really like the gadgets," said Judy Ryan as she waited to complete the purchase of her white Galaxy S6.

"It's very pretty. It's fun. I needed a new phone anyway so I thought I may as well get a new one."

Samsung suffered a dramatic slide in profits last year, hit by slowing demand in an increasingly saturated and competitive smartphone market that it had largely dominated since 2011.

The company struggled to fend off a double challenge from Apple in the high-end market and rising Chinese firms such as and in the fast-growing mid and low-end markets.

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APA citation: Samsung banks on new smartphone roll-out (2015, April 10) retrieved 25 September 2021 from https://phys.org/news/2015-04-samsung-banks-smartphone-roll-out.html

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